Podcast Industry Stats

A feed is “active” when at least one new episode was published inside the window. Numbers grow with longer windows because more shows fit inside.

• life1.5%
• ceo1.4%
• new1.4%
• business1.4%
• building1.3%
• future1.1%
• more1.1%
• world1.0%
• one0.93%
• founder0.91%
• van0.89%
• marketing0.89%
• real0.87%
• power0.83%
• health0.80%
• get0.75%
• data0.75%
• del0.73%
• inside0.73%
• interview0.73%
• story0.72%
• best0.72%
• people0.71%
• build0.71%

Tokenized across episode + show titles, lowercased and stripped of accents. Stopwords (a, the, le, der, episode…) excluded. “%” = share of titles containing the word.

Words that work in their episode titles

• davis7.8%
• victor7.8%
• hanson7.6%
• essentials5.0%
• fbf3.6%
• karen3.4%
• mfm3.4%
• murdered3.4%
• dateline3.2%
• georgia3.2%
• minisode3.2%
• rewind3.2%
• murder3.0%
• talking2.8%
• mysterious2.4%
• death2.2%
• iran2.2%
• missing2.0%

Pulled from up to 50 recent episodes per podcast in the Apple & Spotify US top 10. Reuse what’s working — these are the patterns the most-listened shows lean on.

Per-podcast breakdown

• 
  The Joe Rogan Experience50 episodes · avg 165 minjremmadavidjohnprotect
  165m
• 
  Call Her Daddy50 episodes · avg 67 minfbflovealexcheatingcooper
  67m
• 
  Crime Junkie50 episodes · avg 50 minmurderedmysteriousdeathmissingfamily
  50m
• 
  The Daily Signal50 episodes · avg 13 mindavisvictorhansonirantrump
  13m
• 
  Huberman Lab50 episodes · avg 99 minessentialssciencehealthtoolsbrain
  99m
• 
  SmartLess50 episodes · avg 60 minreleaseintroducingjennyjonnick
  60m
• 
  Dateline NBC50 episodes · avg 43 mindatelinetalkingmurderaccuseddeadly
  43m
• 
  Morbid50 episodes · avg 65 mintaleskillerlistenermurdermurders
  65m
• 
  My Favorite Murder with Karen Kilgariff and Georgia Hardstark50 episodes · avg 62 minmfmgeorgiakarenminisoderewind
  62m
• 
  Conan O’Brien Needs A Friend50 episodes · avg 42 minreturnsagainreviewstaffconan
  42m