Podcast Industry Stats

A feed is “active” when at least one new episode was published inside the window. Numbers grow with longer windows because more shows fit inside.

• life1.5%
• new1.4%
• business1.4%
• ceo1.4%
• building1.3%
• more1.1%
• future1.1%
• founder1.1%
• world1.0%
• health0.90%
• one0.90%
• van0.87%
• real0.86%
• marketing0.84%
• power0.81%
• best0.77%
• get0.75%
• story0.73%
• data0.72%
• inside0.71%
• build0.71%
• work0.71%
• del0.70%
• interview0.70%

Tokenized across episode + show titles, lowercased and stripped of accents. Stopwords (a, the, le, der, episode…) excluded. “%” = share of titles containing the word.

Words that work in their episode titles

• davis8.4%
• hanson8.4%
• victor8.4%
• essentials5.0%
• murdered3.6%
• karen3.4%
• mfm3.4%
• georgia3.2%
• minisode3.2%
• murder3.2%
• rewind3.2%
• dateline3.0%
• fbf3.0%
• science2.6%
• talking2.6%
• death2.4%
• missing2.4%
• mysterious2.2%

Pulled from up to 50 recent episodes per podcast in the Apple & Spotify US top 10. Reuse what’s working — these are the patterns the most-listened shows lean on.

Per-podcast breakdown

• 
  The Joe Rogan Experience50 episodes · avg 163 minjremmaprotectdavidjohn
  163m
• 
  Call Her Daddy50 episodes · avg 69 minfbflovealexdatingcooper
  69m
• 
  Crime Junkie50 episodes · avg 52 minmurderedmysteriousdeathmissingfamily
  52m
• 
  The Daily Signal50 episodes · avg 13 mindavishansonvictorirancalifornia
  13m
• 
  Huberman Lab50 episodes · avg 97 minessentialssciencetoolshealthimprove
  97m
• 
  SmartLess50 episodes · avg 60 minreleaseemmaintroducingjenniferjenny
  60m
• 
  Dateline NBC50 episodes · avg 42 mindatelinetalkingmurderaccusedtrial
  42m
• 
  Morbid50 episodes · avg 64 mintaleskillerlistenermurdermurders
  64m
• 
  My Favorite Murder with Karen Kilgariff and Georgia Hardstark50 episodes · avg 63 minmfmgeorgiakarenminisoderewind
  63m
• 
  Conan O’Brien Needs A Friend50 episodes · avg 42 minreturnsconanagainreviewstaff
  42m