Podcast Industry Stats

A feed is “active” when at least one new episode was published inside the window. Numbers grow with longer windows because more shows fit inside.

• life1.5%
• new1.4%
• business1.4%
• ceo1.4%
• building1.3%
• more1.1%
• future1.1%
• founder1.1%
• world1.0%
• one0.92%
• health0.88%
• real0.87%
• marketing0.86%
• power0.86%
• van0.85%
• best0.76%
• get0.75%
• data0.74%
• del0.73%
• build0.71%
• people0.71%
• story0.71%
• inside0.70%
• work0.70%

Tokenized across episode + show titles, lowercased and stripped of accents. Stopwords (a, the, le, der, episode…) excluded. “%” = share of titles containing the word.

Words that work in their episode titles

• essentials5.0%
• mfm3.6%
• dateline3.4%
• murdered3.4%
• karen3.2%
• minisode3.2%
• georgia3.0%
• missing3.0%
• murder3.0%
• rewind3.0%
• fbf2.8%
• death2.6%
• talking2.6%
• mysterious2.4%
• science2.4%
• returns2.2%
• live2.0%
• killer1.8%

Pulled from up to 50 recent episodes per podcast in the Apple & Spotify US top 10. Reuse what’s working — these are the patterns the most-listened shows lean on.

Per-podcast breakdown

• 
  The Joe Rogan Experience50 episodes · avg 162 minjremmatimjacobsenprotect
  162m
• 
  Call Her Daddy50 episodes · avg 68 minfbflovedatingalexrelationship
  68m
• 
  Crime Junkie50 episodes · avg 52 minmurderedmysteriousdeathmissingmary
  52m
• 
  The Daily Job Hunt50 episodes · avg 12 minjobbuildcareermindsetwalk
  12m
• 
  Huberman Lab50 episodes · avg 96 minessentialssciencehealthimprovetools
  96m
• 
  SmartLess50 episodes · avg 60 minreleasebriancoxemmajennifer
  60m
• 
  Dateline NBC50 episodes · avg 37 mindatelinemurdertalkingmissingtrial
  37m
• 
  Morbid50 episodes · avg 66 mintaleskillerlistenermurdersfamily
  66m
• 
  My Favorite Murder with Karen Kilgariff and Georgia Hardstark50 episodes · avg 63 minmfmminisodegeorgiakarenrewind
  63m
• 
  Conan O’Brien Needs A Friend50 episodes · avg 43 minreturnsconanagainreviewstaff
  43m