Youtube for podcasts 3 - with Anastazja (Nastia) Debowska

This podcast is brought to you by AudioTrain. Audio UK's training platform for the UK podcasting and audio industry. Built around creative business and technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, AudioTrain is helping close skill gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk. Shorts referred to a brief, engaging videos designed for platforms like TikTok, Instagram Reels, YouTube Shorts, Snap. The purpose of them is to capture attention quickly with YouTube Shorts. They are usually between 15 seconds to 60 seconds to even 3 minutes now or up to 10 minutes on TikTok. Why do I advise to focus on Shorts? Shorts are a very powerful tool for expanding your audience. Pretty rapidly, YouTube actually promotes this format and shows it not only on the homepage, not only on the main feed, but also on a dedicated Shorts tab. So there are no full episodes on this tab, but only Shorts. It allows your content to reach individuals who may not be familiar with you, with your show, but are generally interested in the topic. Ultimately, Shorts allow you to increase the opportunities for YouTube users to discover your content. These are a few tips to maximise a Shorts' impact. First, think about content in a nutshell. Shorts should not be merely a trailer. It must deliver a complete digestible piece of content. Make sure to have catchy title and a description. Remember to add an engaging title up to 100 characters and a description. The vital information helps draw viewers in. Hook them instantly, the beginning of a Shorts needs to be capturing. Since Shorts appear in a feed where it's very easy to scroll, pass your video the first second of the video, just one second. It's very crucial to connect two viewers and keep and make them watch further. Consize ending. Given the short format, YouTube expects viewers to watch the entire duration of your Shorts. If your Shorts has a less dynamic ending or one that can be trimmed without losing the value, do not hesitate to cut it out. Promote full episodes. If you want your Shorts to act as a teaser to your full episode on YouTube or Spotify explicitly mention this in the video or include a related video to your Shorts, it's a feature that YouTube allows you to use. Cross-platform sharing. Once your Shorts is ready, upload it to all other platforms, the same video can be used on TikTok, on Instagram Reels, on Snap, on LinkedIn, leverage as many platforms as they can to significantly boost your episode reach. So if you want to practice hearing next steps, analyze your niche, watch several Shorts within your niche of your podcast, observe the techniques they use to grab attention, observe what grabs your attention, identify what works, and try to think about the ways you can use it in your own content. And remember that practice makes perfect. Create it as short, or if your Shorts from your existing video episode to familiarize yourself with both the tools and the whiteworks. Clips. Clips offer an effective and straightforward way to attract your audiences. If you already have a video podcast, you can extract the most engaging segments and create a short, compelling, horizontal material that will be longer than a short. Podcasters offer view their content in terms of the episodes. However, a single long episode typically covers several important topics. Since cover art only offers limited space, it allows you to only show one idea. It may lead to some other valuable insights to go unnoticed by your audience. That's why there is a technique of dividing your episode into a few short, ill clips and publishing them separately. This helps you increase the reach of your original episode. So here are the examples of Chris Williamson, who I think mastered the art of clips to the perfection. Let's have a look at his episode with Chris Bumston. If you only had 10 exercises for the rest of time, all you have in your library to stay as muscular as possible, give me the list. So the goal is to be as muscular as possible. Correct. If I were to say I'm competing and I have 10 exercises, I'm going to have to count it on my hands. Squats. Why? Just overall leg growth. They help glutes, quads, like a large portion of the leg that I really don't have. Barbell backsquats. Okay. Okay. If it's my whole life, I might actually do some mismachine squats because it'll help my knees in a little bit. It'll be a little bit easier. Okay. That's the ability and people hate me for that, but I love squatting in this mismachine. All right. I get a lot of shit for that. Deadlifts. Okay. Just to get something that will target my hamstrings. And so I don't have to take out another 10 of two, something two hamstring focus, anglute and back focus. Pull ups. So I can hit my back and biceps in one. Overhand, underhand. Neutral. Chris Bumston is an athlete and a few times Mr. Olympia. He is very known but within a very niche audience of bodybuilders and the fans of the sport. So the main episode says that this is the interview with Chris Bumston. And because it's the interview with this person, the audience who will click on this episode are either big fans of Chris Bumston, big fans of bodybuilding in general, or maybe extremely loyal fans of Chris Willemson who listened to his every single of his episode, which is not everyone. But what Chris did in this interview, he asked the athlete, "Hey, what are the 10 exercises and man needs to do in the gym to get revved?" And this is the topic that can potentially attract a lot more viewers. So what the creator of the podcast has done, he's caught the specific element of his interview into a separate clip and has uploaded it to YouTube separately. He used a separate packaging to this episode, as you can see in the example. And surprisingly, this clip collected more views, got more views than the main episode. And the reason is because there are many more men who just want to go to the gym and know whether the 10 main exercises, this audience is much wider than the audience of loyal fans of Chris Willemson or Chris Bumston. This is the reason I advise you to do clips, especially if you tend to create longer episodes that cover many, many topics. This podcast is brought to you by AudioTrain, audio UK's training platform for the UK podcasting and audio industry. Built around creative, business and technical skills, every session is led by top professionals and packed with practical insights. And by the BBC, AudioTrain is helping close skill gaps and grow the next generation of creators.