Your Members Don't Want More Content

My coaching client Laura recently told me that she saved more money than she spent on my coaching because I helped her Simplify and consolidate her tech stack and now I want to do the same thing for you too I've put out a free tool called the tools audit It will help you determine what tools you use how much you're paying where you can consolidate and eliminate to simplify your small business tech stack you can go to Streamlined.fm/tools To get your free tools audit today. That's streamlined.fm/tools I recently got back from podfest and it was life-giving I am an extrovert and so I get energy from hanging out with people One of the people I hung out with was my good friend Becky Pearson Davison and I want to bring her on the show today because I want to talk more about Building connections building relationships and building community something I think we are going to need more In 2026 than we have ever needed before this coupled with my interview with Jonathan Stark where solar preneur should not be trading Dollars for hours both of those episodes will tie in together and stick around till the end where I'm going to talk to Becky about how I helped her launch her podcast Which has generated easy five figures in the short six months. It's been live Hey, everybody my name's Joe Casabona. Welcome to the Streamline solarpreneur where I help small business owners confidently take time off in their business by helping them build systems and Automations today my guest is Becky Pearson Davison Becky. How are you today? I'm great. Thanks for having me back on the show. It's my second time on yes Welcome back last time we talked about scrappy research which I absolutely loved because Your approach to a lot of things is a lot more thorough than my approach to a lot of things Which is just like let's do it and see what happens and so I love that since we last spoke you have a brand new framework that we are going to talk about as far as Memberships and communities go. I think you're a perfect person to talk about this because you are Extremely qualified to talk about it, but you also know my storied and troublesome past with Communities the first thing I want to talk to you about though is we were both at pod fest 26 earlier this year and I think we both kind of came away with the same I have like a trio of words That kept coming up for me. It was authenticity for you. It was like a couple of other Ten gentially related words right? Yeah connection relationship building I felt like everybody just kept repeating that that's the Benefit of having a podcast is you're just building a relationship with the listener even if it's a five-minute Audio voice note style podcast which mine is like and you know you do that too This voice note style is even a great way to just build a relationship with the person that's that's listening in the other end Yeah, absolutely and this is even more important right? I mean like my talk at this conference was Don't let AI steal your podcast soul. I think we've been hearing for the last two years how like AI is coming for us and it's going to steal our jobs, but like You and I both know that it cannot steal authenticity connection and relationships right? Yeah, exactly Spenty during your talk. I just was like aggressively not nodding yes the whole time I'm gonna be honest I kept looking over to you to see like if you were if you were giving feedback because And that like helps because I'm like I was worried about giving this talk because there's so many like AI or die. Yeah, literally the name of another talk right like it's and so I was like am I gonna get like boot off the stage, but it was quite the opposite right like somebody actually said like Thank you for giving this talk so you and I are certainly not the only ones who feel this way Yeah, and you were funny so like anytime you bring in humor It's just helps people are like yeah, he's he's funny whatever he says I'm buying Amazing I'm gonna start with I think a big overarching question here, which is probably something I need to hear Why do communities fail? Yeah great question There's a lot of factors that go into it, but One of the main ones is that we just make it a little bit to Generic or broad like we don't have a clear enough purpose or premise of what the community is actually for like our people Working toward the same goal. Do they share the same values? What are those shared values? What kind of culture are you trying to build? What kind of goal are you helping people work toward and there's sort of different ways you can do this right you could have a Content subscription you could have something that's more transformational But when we try to do like all of it or muddy the waters or there's not like a really clear objective That's like the number one problem like that's the thing we need to nail first yeah, I think that's really good and like I think what Too many people do myself included right is at least for my first one Is we look at what other? Yeah, memberships are doing and just take those benefits. Yeah, and so like why Let's say the quiet part out loud. Why is that a bad strategy? Yeah, well because it's not designed for your people and so so I'm a very like data driven girly like this This is what we talked about in our first episode is just like gather the research it can be scrappy But you need some kind of data to make decisions from and so what that means is In community building as you talk to people Prospect members potential members the kind of people you're trying to bring together you find out what they're working toward What they care about what their values are what they need what kind of learner they are how they want to meet like Literally everything you can ask them look for the commonalities and then use that to craft What you're putting together what you're designing I used to be head of product at boss babe and I told the story recently in my newsletter where In 2018 boss babe launched their membership on Instagram and made a million dollars in year one It was like right time Right products like crazy, right? But the model itself was We're gonna launch a masterclass every single month and we're gonna do coaching calls every single month and you know, it's just like content drops and so That model worked really well in the beginning and people are still modeling like that But unfortunately that model doesn't work anymore in 2026 people don't want more content to watch especially hours of content Every single month from an offer and that Like it doesn't have a road map or a linear path like there is no yellow brick road to follow It's just like here sort of in an abyss of like a content library and it's like figure it out And that's just especially after you know a year or two when you start to really have a library after adding to it over time And that's where people have a problem because their structure starts to break down So the structure is really key in how we design a community offer and the last thing I'll say Is that we often lack some kind of member journey So onboarding is one of the number one reasons communities fail because like their lack of onboarding or not really Personalizing the experience or giving their members a journey to go on or or something to follow It's just kind of like welcome to the community do your thing When you said like just like so much content it made me think of I'm an elder millennial right so I'm an old and so there was like the we have hundreds of channels and there's still nothing to watch And I think now that problem is multiplied because it's like I have Netflix and peacock and Paramount Plus and Hulu and Disney Plus and I still have nothing to watch right so like Volume of content is just kind of more Overwhelming and then the the journey I think is the same. It's like well If they want to support my work then they'll they'll give me money right like no that was maybe true Before everybody got subscription fatigue and before everybody launched a subscription right Yeah to that point like Netflix At least last time I checked Netflix had the highest retention rate of all the streaming platforms and if you think about it They're learning algorithm for which shows they show you to watch that you would be most interested based on your watch history is the best like If you log into somebody else's Netflix you're like what platform is this what am I looking at like when I log into my husband's Netflix It's like anime and I'm like this is I'm in the wrong account. I got to like back out and so you know just like that Personalization piece is something that we can apply like even as solopreneurs Just you know offering some kind of quiz and giving them a path or doing an onboard and call and giving them direction Like that is personalization you don't have to build some crazy learning algorithm But that is why Netflix does better than other platforms. Yeah, absolutely true. I mean I when I was in grad school I was talking to my advisor. I did you like a master's thesis We settled on traffic prediction from smartphones which like Yeah, everyone's using that now and I'm not gonna say I had anything to do with it But my paper was cited in three other papers so okay But like one of the things one of the things he mentioned was like hey Netflix is offering like a million dollar bounty for a recommendation algorithm Maybe we should try that and I'm like cool. I'm not that smart, but I like where your head's at so like This is a problem. They have been trying to solve since the DVD days. They obviously do it extraordinarily well Yeah, well think about the feeling that that creates and this is something I always think about when designing community experiences What feeling do we want our members to have like I'm closing my eyes like I literally close my eyes and I put myself in their shoes like this is the user experience design like I'm thinking through the lens of the customer and if we want them to feel like I belong here, this is exactly what I needed. Oh my gosh, this is just what I was looking for. Now I know what to do next. If we want them to feel that way, then we have to craft an experience that gives them that feeling. That's why I got some to stick around and keep paying. Yeah, for sure. And again, it's not just like a, hey, here's some money, here's all this stuff. Like a membership without that sort of user experience is almost like a traffic circle with no signs. It's like, which way do I go? I'm just going to drive around in circles until I make a decision, right? And then it's like, when you leave, you're like, I'm never going back there again. Yeah, I'll go the long way next time. Yeah, yeah, right. I might be jumping ahead a little bit here because I definitely want to get to like your, your pedigreeve already mentioned boss babe, but like you've helped lots of people with this. Is it really as simple as talk to our, like I don't want to talk to my audience. I just want to launch something like. Sorry, no. Well, okay. So let's say you launch a beta, like you get people in the door, your first version, then it's about building in feedback loops, which this is part of our process at my agency, like where like how do we build constant feedback loops that help us make the experience better? I'll give you an example. We run the day-to-day operations for Beyond Connections, which is a program based on Keith Farazie and his books. So basically, we run our workshops every single week. And at the end of every workshop, we put a simple zoom pull up. It's like, what did you think of this session rate at one to five? What did you love about it? What do you want to be better next time? Something like that. And we, we put it up in the last minute of the call. And we use that feedback, which almost usually it's like 90% plus people respond to it. It has such a good response rate, because it's like literally in the Zoom UI. But we take that insight every single week, and we make the next session better. And what that does is just like allow us to constantly iterate and improve. So this has resulted in our show-up rates being higher, like later weeks throughout the program, better retention, better end for us to improve the workshop experiences so we're getting better testimonials and customer success. Like just little feedback loops like that can make a really huge difference. But this can also be something you do in like a beta experience to make the product better, to adjust the structure, to redesign member journeys, all of that. This is really good. And like I think like the less than his patience, right? Because I think people like I need to launch a membership now so I can start generating a bunch of money because I'm not making any money. You can't do that, right? And to your point, this, as you were talking, this reminded me of I taught a grad class. It was like a, I guess the 600 level class or whatever, if like starting at 500 is beginner. But it made a bunch of assumptions about prerequisence the students took. And I came to learn that the student, most of the students were written into the class, which I was furious about. Because like I based my whole lesson lecture structure on them knowing a bunch of stuff. And so in the beginning of the class, I started doing the first lecture and I looked out and I got, I like, all of my students looked like they were about disney's, which to me is like they're all very confused, right? And so I asked them, I said, hey, yeah, just like that, right? I said, oh, well, you all took this course, right? And they're like, oh, no, we got written in. Well, did you take this course? We all get written in. So those like two simple questions, restructured the entire semester for me. And imagine if I hadn't asked that. Yeah. Like they would have, they would have done horribly because they would have, they would have no idea what I was talking about. And I'd be like, what's wrong with these kids, right? Yeah. Andrew, rate, rate your professor rating would have tanked. Yeah, that's right. Nobody would have thought I was funny. Yeah. So the communication side is really important. And like, I want to stress that like you need to be patient because rushing in this sense, like there's a big, this is like, and I'm working on a piece about instant gratification and how it doesn't pay off in the long run. Like we should go for long term gratification. But like there is such a focus on shipping. I saw somebody post it like, oh, I shipped before lunch and I shipped before dinner. And I'm like, what are you shipping so much? Is it good? Or are you just shipping to say you shipped? Like do something good and then ship it. Don't just ship to say you shipped. This is so triggering and like, it's reminding me of working in tech and like Twitter going for a second. Yeah. Yeah. Right. And like cool. Like did you just like ship like one line of code? And are you calling it shipping? I don't like like focus on the good. Forget the answer gratification. And actually go for good lasting gratification, I guess. Well, I think also in to this point, you're in this AI world or anti AI or whatever we're going to talk about around that. Like you can't risk your reputation on not putting out quality work. Like quality matters more than ever before. And this iterative process of like talking to your customers, making things better. Like that is what is important in always like improving and growing your retention and all of that all comes down to like relationship building, showing up building a really quality product. I loved what you said about your like you saw their faces and you were like something needs to change because to your point about people jump too fast to the end, like they'll pre-record an entire curriculum and put it in a course or in a membership. And it's like if you haven't taught that live, you don't know if it is effective. And so one of the things I have every client do is like, let's teach live the first time. I know it's a little bit of extra work, but you're going to get immediate feedback on whether or not people understand what their questions are, where they're getting stuck, where they leave the call because they're so bored. And that's going to help you make it better, which is the only way you're ever going to be able to scale your community. Like you have to have strong foundations. Yeah, for sure. I always felt bad for my eight o'clock class, eight a.m. class because they got the worst version of my lecture. Yeah. Like the 10 o'clock class, I had already given it two other times. They got the best one, right? Because I could, like you said, I could see how the students were reacting. I could tighten up things. I could explain more. Interating is so important. Do you think that people use AI as a thinking buddy because they don't want to talk to their customers or their audience? I think they just see it as a shortcut. Like it's a whole thing, right? Let me reach out to my, my list or like DM people. I mean, if you're not tight with your community or your, your customers or audience, then it's a lot harder to get them on a call. I mean, honestly, there are people, I mean, I could probably list off like 20 people who constantly are messaging me about my newsletter, my podcast or whatever. And so if I have an idea, sometimes I'll just DM them a voice note or like even, like record one and send it to a bunch of people because like to me, that, that is fast. But if you haven't built those relationships and that's not like a quick easy thing for you, then sure, like, oh, like I'm going to make this really robust ICP and in chat, and then that's going to be my end all be all for like what I should, you know, like talk to answer my questions. That's problematic for so many reasons. And there's definitely a time and place for having, "Hey, I support your research effort," and we do have AI support our research efforts at Adafinity. But there is no replacement for talking to your customers and having that human to human connection. It's so much better, right? Like my, my newsletter on Monday garnered more replies than I've ever gotten. I'm pretty sure that I've ever gotten, except for maybe like a type, but like I had a type on one, they're sent in. And I'm like, "Sorry, everyone I jumped the gun," and that got a lot of like, "Haha, enjoy your vacation." This was funny, but like actual responses, right? And so I think that's so important. And something that you said in the last episode you were on, which I shamefully don't have, after I hit like 500 episodes, I stopped memorizing the episode numbers of all of my guests. I will link it in the description. Something you said was like, you don't need a statistically significant amount of feedback, right? You can talk to five people or 10 people and start to get that feedback. When you hear something three times, that's a theme. So if you, this is another problem, people talk to one person and they make a whole bunch of decisions based on that, or they listen to just themselves because they are the past version of their customer or something. And the reality is you need at least three data points to make like a valid assumption to move forward with. So usually if you talk to five people and you're generally like, you've built like a good segment or persona group, then you're going to find themes even in five conversations. Like think about just as a silly example, let's say Uber's a double-sided marketplace, which means you would need to talk to five drivers and five riders. But like within those groups, you should be able to find themes between those. Yeah, yeah, love that, which is great. Like I spent a lot of my conference time testing out my new line, right? About like saving people one month and I got a lot of really good feedback on that. And I, you know, I think I'm probably going to tweak it a little more even though I said at the beginning of this. Definitely talk to more than one person. Like one person is an opinion, right? It's not a trend. You have to keep talking to them too. Like one of the things we're always looking at. When we think about building strong foundations, we want to be able to do that. to gather data to make our initial decisions. And then it's like building the feedback loops, like the workshop example I explained. Like that's a feedback loop that helps you continue to iterate over time. But you're not just like talking to people once and done. It's like always an evolving product. - Yeah, for sure. So like let's pick an interesting one that maybe like had their offer wrong and then how did you write their ship? - I feel like there's always room for improvement. And so like with our Beyond Connections client, they came in and they had run like two cohorts. So it's a eight week cohort program that goes into like an alumni community experience. We gathered feedback, we ran a survey, we looked at like end of program surveys from the previous cohorts. And we basically just like analyzed a lot of data in order to make some informed decisions about how we can smooth things out. The first thing, we like critique our audit based on five categories, but I'll just focus on one for now, which is onboarding. So onboarding is really important for being able to get your, I'll give you a few things that's important for onboarding. You want them to get a quick win. So like they feel like they're already getting results. You want them to feel momentum. So they keep showing up. You want them to also have fun. Like don't just give them a boring to-do list. Like how can we make it fun? And so we spend a lot of time with our clients like redesigning their onboarding because onboarding is usually not good or like really doesn't help them get a result or like have fun in the process. - You don't want it to make it feel like they're in school or like you're giving them a bunch of homework, right? - Yeah. So we spend actually like a 90 minute workshop session with every client just like designing onboarding 'cause it's so crucial. And so with this client, that was one of the things we redid and then retention and the program was way better. What I mean by that is they're completing more of the course and they're showing up for more of the calls and more of them are actually completing the program. 'Cause there's nothing worse than running a program and having people like stop showing up at week four. - Right. I've heard this a lot. There were like people will focus on once I've got your money, I'm gonna move on to getting more people's money. Like you don't want to make them feel like they've paid you and you have abandoned them, right? - Exactly. I mean, that's like my whole business. I mean, like we operate post purchase. - Right. Yeah, and it's super important. And something else I've heard you talk about on your show is like you wanna design a 12 month transformation, right? - Yeah. - Can you talk a little bit about that? - So when you're deciding what kind of product to build and what I mean by product is like a membership, a mastermind, a program, a course, whatever. When you're deciding what to build, I always think about what is the transformation, the length of time and like how we're serving them. So a membership makes sense when really it's like they're gonna need to spend more than three months in order to see a result. So if it's something that they could accomplish, like I'm gonna take you from point A to point B in three months. Like you're gonna be the world's best sourdough bread creator in three months, like, or whatever. Like, then you really probably don't need a membership model for that. Like a program, a boot camp, but accelerate or anything like four to 12 weeks fair game for like program type language. If you're doing one of two thing, actually one of three things. So like content subscription. So people, you're like dropping content and this is really specific. Like, I know there's probably a lot of service based businesses listening. So I'll give you an example. Like one of our clients has something called the content lab. Her name's Carla Bezzinger. And her membership is a social media content templates. You get every single week. And so she's helping people grow on Instagram. That's her business. And she has a template pack. She's giving them every week. And then within the membership, it's like, here's your prompt for this day. Here's your prompt for this day so that they can support each other through engagement and like give them feedback on their posts and like help them grow their accounts, grow their businesses. She's giving them the tools. That's a content subscription that makes sense because it's like, it is transformational. They're working toward a goal, but they're also just like, it's a practice in showing up every week and that content subscription also expires. It's like, this is the trending audios and the prompts that's relevant for this week, then it's done, right? - I wanna pose like a counter here. Because this is something that I was thinking about doing too. And our mastermind group gave me some really good feedback. I forget if you were at this one, but I was thinking of doing the same thing, but like an automation of the week. - Oh yeah. - I was thinking of giving feedback. - Right? And as you all pointed out, like, people aren't building a new automation every week, right? It's like they probably just, they're really looking to solve a problem and they're not gonna go, and so like that's not necessarily worth paying a membership for or being in a membership for. - They're gonna build the automation when they need that, when they need to automate that thing. And so your automation of the week will not always be relevant, but in this case, like they still need to post every week on Instagram and they still need to use the trending, if they're trying to do it this way, they still need the trending audio and they still need the latest trend and the hook and whatever, right? And so that is time-based relevant, whereas yours, what might make a lot more sense, like if we just want like Spaball workshop right now, would be like, what are the automations that every solar panel should have in their business? And in what order should they build those out and what tools should they use? Like that could be your backbone curriculum. So you have somebody come in, you maybe diagnose where they're at and then you're pointing them to a certain point in that journey, like, oh, you already have your basics go here or whatever. And so there's like more of a linear path to like automating their systems versus, this is like something that occurs all of the time. Like these are two different models. - My lack of social media experience is starting to show. I've been off Instagram for like three months and I have no idea how it works anymore. I was thinking as I started talking, of course I came up with an Instagram example and Joe's like, can we do another one? (laughing) - No, no, this is great. This is a really good example. But I think it's a really good example because it's not just a content membership. It is very focused on Instagram, right? Like, it's very niche and it solves a unique problem. And importantly, it solves a unique recurring problem. - Yep. - We see this a lot too with like service-based memberships. This woman Emily Claire has the 10K email club. Her whole thing is like, she wants everybody to send email newsletters for the purpose of driving your business growth and sales. And so if you, she basically has every single member, every month they do each person gets a one to one. So this is kind of like how you can think about scaling your services, like you mentioned in the beginning. So she has a workshop every single month with each member to plan their emails for the month for their specific business. So that's the personalization. And this is very high ticket. Like, I think she charges over $1,000 a month because it's cheaper than a copywriter, but like a lot more expensive because you're getting that one to one service support. And so really scalable because she has a team of copy-writers now. So it's like, she does the strategy for the month. And then they send their emails and they get copywritten and they also get tech support for like setting up their stuff. So if they're running a sales campaign or something that also would count, so they would do their newsletters, their sales campaign and they have copy-writers that support it, it's all managed through a membership. And then she does like fun events and things that build community and make it sticky on top of like, you're growing your business, but you're not growing your business alone. And that's I think a really interesting model for like being able to scale services. - Yeah, I like that a lot. I've been, that's something that I, not that this is like the Becky Coaches Joe Hour, but like this is, this is kind of what I've started to land on, right, is like, I have this idea of the 12 month transformation where I sit down with you in month one and we look at your business and then we spend the next however many months implementing those changes, right? Our friend Seth Silver is a very smart guy. He's really having him on the show. I was talking to him about this and he said that, that actually sounded more like a three month thing. You know, and I want to think about it more. I think it was like an interesting idea. Feels like I'm just trying to make Fetch happen with like a community or a membership and I haven't landed on the right spot yet. This has been really helpful. - Something, one more thing on that is like, something I'm seeing work really well right now from a conversion perspective is selling a program. So let's say you did do like a set up your automation foundations program 90 days and then on the back of that selling into like an automation support community where it's like you help with support when they want to build a new one. Like there's ways to do that. I don't know exactly what that looks like but I think that that model could work really well for you. - Yeah, you know, this is the first of all set up your automation found. I love how you just came up with a way better name than I have thought of in like two seconds. Love that? Really smart, right? You could do the three month workshop and sell into support. And so I really like this idea. This is definitely something that I want to noodle on more because that is one of my goals for this year, which is why I think you're a year like an extra great guest to have on in the first couple months of the year. So. - Call me. - Yes, absolutely. Now we did touch on this already but like the should I just push content, right? I think this is the thing like at least in my field especially in pod. casting, right? Like, memberships are ad-free episodes and bonus episodes and live streams. And again, if it feels like a fire hose, it's going to push people away more than it's going to attract them. Content has changed a lot in how it shows up in these kind of products. We are no longer, it used to be like you'd look at a marketing sales page and it would be like 100 hours of video or like the vault with 150 trainings. And like, I read that now and I'm like, oh, kill me. Like, I don't have 150 hours. And so the shift I'm seeing with like education material and like curriculum is that way shorter hits like one, two, three minute videos, tools, templates, and things like custom GPs and stuff that just make it really fast to implement. In your case, you could build maybe automation templates that are built out. I don't know if that's a thing, but like in Zappier, if you could make templates, like that is something you could be like, here's this automation, this is how it works. Here's a template for it. And like in like 10 minutes, I could install this automation in my business. Great. Like done. I will send people, I like if you saw that, I will buy it. But anyway, we'll just trade the same like $500 back and forth. That's what we all do. Yeah. But my point is like the short hit video content, shorter curriculums. Like it's all about time to value. That's what people care about right now. And AI can support that through creating tools, giving them templates. We don't want a giant content library of crap to sift through. That's everybody's worst nightmare these days. Like we just want, we just want to be told what to do, the to-do list of a quick roadmap that we want to get to the result faster. This kind of like not to name job or anything, but like we know we both went to a panel with John Lee to Moss on it. And he basically said the same thing about podcasting, right? Like the long form interviewing business owners about their business is not it anymore. It's like how can you be the best at solving a problem quickly? And that's the type of podcast you should have. And it sounds like that's that should also be the same approach to content within your membership, because that's what people have the the wherewithal for these days. Yeah. For sure. That was so satisfying to say in the audience of that panel, I'm be like, I did everything right. Like thinking about the podcast is super niche. It's like voice note style. Like I was like, thank you, John. Yeah, absolutely. And like it's definitely what I needed to hear because I love doing interviews like this, but I've been thinking more about doing more solo episodes. And I was like, is that really the right move? And that was very validating for me. Yeah. Now before we promote your framework, let's talk about your podcast, right? You want your podcast back in June. It's a voice my most podcast. Really short. You want to give us like the elevator pitch? Yeah. It's a podcast where my goal is like you listen to this voice note for me and you have one takeaway to be able to improve your programs, courses, memberships, anything and build community in your business, which really makes it sticky and sustainable long term. It's like a voice note from your smart friend. I am the smart friend. Yes. And I can vouch for that. It's a really good podcast. I listen to it. I don't listen to a lot of business podcasts. And so, but this is something. Yeah. And it's really good. And it's something that I want to do better. And because I can usually listen to it like while brushing my teeth or something. Like it's a very easy thing to consume for me. So how did you come up with this idea? Yeah. Well, I sent it was like my birthday two years ago. And I, which is in the summer. And I sent an email to my newsletter list. And I was like, all I want for my birthday is newsletter testimonials for my new landing page I'm making. And so I got like 25. I did raffle off prizes. So, you know, I like, braved the people. But what I noticed was in all of the, not all of them, but the majority of the 25 mentioned the phrase, I feel like I'm learning from my smart friend or something like that, but a lot of them described me as their smart friend. And so that's where the positioning idea came from. It's not because I am a self proclaimed smarty, but because I drove a hat. That's a smarty. But I was like, okay, that's what this concept could be. And then I heard your podcast. I heard the voice notes in in creator science feed by Jake Claus. And I obviously like reached out to you. And I was like, Hey, I really want to launch this thing. Like tell me if my idea sucks. And then you helped me with the name. I think one of the most interesting things I learned from you was that like the show was called Build With Becky. But then it's like colon like smart strategies from WebAba. And so you were like, you need to have all these keywords in the title so that it's searchable and funny enough. I get a lot of messages like, Hey, I found your podcast from searching community and my podcast player, which is so cool. And so it's actually like been, it's even been a discovery tool, which I didn't expect. But yeah, you helped me with I sent you the cover art and you helped me like, make the cover art better and the description and the title and set it up on captivate, which is what I used to host. So yeah, super grateful to you for that. And it's been really, it's been a great marketing sales tool in my business. Yeah, I mean, this is, so I mean, you're doing all the all the work. So like happy to help love that it's like paying off for you. Quite literally, right? You mentioned when when we were together in Orlando, like, it's got a real good close rate, right? Like it's it's actually generating revenue for you. So like, can you can you talk a little bit about that? Because I think especially people who come to me for podcast specific stuff, they think that like sponsorship is the only way to make money in podcasting. And I'm like, sponsorship is like the fourth best way to make money in podcasting like actual money. So like, what's that? What's that process like for you? Yeah, pretty much every episode I see as like a nurtured trust builder with a potential client. And so I'm telling stories. I'm telling client stories. I'm like, this happened. I gave this advice to somebody and eventually something clicks. And they're like, edit the end of every episode. And I'm playing around experimenting with how I do this call to action, especially after that panel we went to, but I say something like like, hey, if you're if this really sparked something for you, if you're interested in working with us on redesigning your onboarding or whatever the topic is. I talk about there's a link in the show notes to book a call with my team. And so because we have a sales call to close process. If somebody listens to my show and they book a call with me, it's almost 100% close right? It was 100% before this week, but I didn't close somebody this week. You know what? They were really, they're really early in their journey. And I gave them a lot of great advice and they're going to come back and then it'll it'll go back up. But yeah, yeah, absolutely. I mean, timing is important, right? Absolutely. Yo, for real though, actually like really quick, somebody I sent a proposal to nearly a year ago just reached out and they're like, I'm ready. So like, don't give up on people timing is everything. Yeah, you're like, uh, it's 2026. My prices are doubled. No, just. But yeah, that that it's been amazing where I mean, I had somebody join a sales call last week. And she was like, I'm so excited to chat with you. I binge 20 episodes of your podcast in the past week. And I was like, wow, okay, I mean, you guys they're like seven minutes. So that's crazy. So that was really nice to hear. It's not the first time that I've heard that. And she was like the phrase, whatever you're selling, I'm buying like because it's such an amazing relationship and trust builder. And yeah, so now I'm like going all in on podcasting as a strategy to get people to work with us. That's amazing. And like, I want to say that like, you're positioning is obviously very good probably because you've talked to a bunch of people, right? You got those testimonials. So you know the language that people are using. Your episode titles are very clear. And so I know what I'm about to get right. I think because I think too many people are like, episode 74 with blah, blah, blah. And it's like, all right, I don't really, I don't really know what I'm going to get. Right. When someone's like, Oh, we're going to just have a casual conversation. It's like, cool. I just had a casual conversation with my mom. I don't need to hear right or whatever. I'm Italian. Like my conversation with my parents are not casual. They're like, they're very passionate. But you know what I mean. There's a lot of hand flailing. There's a lot of hands, pinched fingers, emojis everywhere. But like, I know exactly what I'm going to get from you. And it is less than 10 minutes long. And like, it's like, why wouldn't I invest my time this way? So really, like, you're not going to add to the park. And that's amazing. Thank you. I really appreciate it. I love when people post an interview or something and they say what they talk about on the interview. Like, tell me what I'm about to listen to. So that's why I really try to, I don't know, I just try to do what I care about too. Like, it's like, I want people to be able to skim all my episodes. Because there's so many in there. It's voice notes and I know to numbers or anything. So it's just like skim and something will catch your eye. Oh, I want to know what membership trends are for this year or, oh, I want to, I want to learn, I need to redo my onboarding. Let me find one on onboarding. Like, I wanted it to be searchable that way too. Yeah. Right. I like, I had an episode with a guy who gave like an incredible prompt for like deep thinking for doing your own deep thinking with AI. And I give the prompt away in the description, right? Like, this isn't YouTube. Yeah. Where you're trying to be like, watch to see what happens. I'm going to give you everything and if you want more context, great. Listen. Yeah. And if you actually I kind of treat it like a math class like, Hey, if you know it, don't come to class, right? Take the test, ace the test. But like if you if you need more, by all means come to the class, right? So I think that's really good. Like definitely be generous in your in your descriptions because that's how that's how you hook people in podcasting. Yeah. It's been great. Awesome. Amazing. Now you have a new framework that we've kind of touched on here. Maybe give us the the name. And then if people want to take what you've talked about here and apply it to their own memberships and communities like where can they find you? Yeah. So we launched a new framework. It's called the seven figure connected community model because it really is our three step process for scaling our clients communities to seven figures. With that said, we work with a lot of communities. I mean, right now I'm working with a couple that are like 25 members and one that's 80,000. So we were really spam. We were really spam the game with there. But the reality is that these steps are still apply to really all levels, which are, I call it architect activate amplify. And so the first phase is all about building really strong foundations. It's just like a skyscraper building without really strong foundations. The thing is going to fall down. And so we spend a lot of time there. And I recently made this like assessment to see where you're at in the framework. Like we get scores you and the way I built it is like you have to get an 80% in architect before you can move on. So when people come to me they're like, I'm ready to scale my community. I want to blow it up. And I'm like, awesome. Let's do a quick audit. And then I'm like, you actually don't have to do anything except one onboarding email. And if we fix that, we can probably improve your attention by like 10%. And let's look at what that does to your revenue. And so we start with the architect phase is really about understanding of course data. So we look at insights. What's working. What's not? What's your retention rate? What do people care about? What which things are they using and going to serving them, etc. We use that to then redesign member journeys specifically onboarding. And then looking also at the structure. So should you add a second tier? Do we need to adjust pricing? Should we take out an inclusion or add something in? So that's really where we kick things off is with this like foundational piece. And then from there we help with engagement, which is our activation strategies and then our skill strategies which is like, building masterminds or small groups or grow your team or run virtual summits or whatever. So we have these different phases that we take people through. But everybody starts usually with this architect piece. That's what we what we do. What we're all about. We help scale communities. And you can see if you want to work with my team at affinity collective.co. And check out my show. It's called build with Becky on any platform that you listen to podcasts. Wherever you're listening to this, you can listen to Becky's podcast as well. Build with Becky. Build with a D. Build with a T. Oh, D build. We're building. I always sign every email. Keep building. Keep building. I like that. When you when you talked about the architect phase, like super important. Reminded me of like the, have you heard of the Palisades Mall in New York? It was a huge mall in New York. And it was like it attracted so many people. And it was long plagued by rumors that the foundation wasn't good. And it was slowly sinking. Right? Like you don't you don't want that to happen with a mall, certainly. But you also don't want that to happen with your membership because like it. That's a little bit less obvious that you're heading towards a lot of like wasted time and money. So you want to get that first phase, right? Yeah. And you know, a lot of people throw in the towel. They're like, my membership doesn't work. I'm going to stop running it. And if they would just like revisit their architect, like revisit their foundations, which I'm like a building you actually can just go and like re excavate rebuild like while it's while people are in it still. Yeah. Yeah. So the good news is that we can fix it much easier. Yes. But if they had done that, then they might have not needs to get rid of their product. Like we're we're saving a lot of membership scurly. And so it's definitely savable and a really amazing business model because you can bring in recurring revenue and grow it, you know, which is what we all want, right? Yeah, absolutely. And they said, you know, this has given me a lot to think about. So I'm really excited to kind of go back and I'm sure the next time we are in our mastermind together, I will have a new idea. I'll be like, I sparked that. Yes. Absolutely. Becky Pearson, Davidson. Thank you so much for joining us again. Check her out at affinity collective.co. Check out her podcast build with Becky. And I did look up the episode number of the last podcast episode, which was three 54. I will link to all of that in the show notes right below this episode. Becky, thanks so much for joining us today. Thanks for me on. It was so fun always fun to hang out with you, Joe. Yes, absolutely. And thank you for everybody who's listening. Until next time, I hope you find some space in your week.