Your Competitor Is Stealing Your Sales — And Your Marketing Is the Reason Why

Welcome back to another episode of Running with Wolves. Today we are going to talk about a very sensitive topic for some of you, but we're going to do it nonetheless. Your competitor is stealing your sales. And it's genuinely because of your marketing, okay? And we're going to talk all about number one, why that's happening. And number two, how to mitigate those issues. So if you're trying to make 2026, your first million dollar year, your first 10 million dollar year, your first 50 million dollar year. Regardless, if you have big revenue goals for your brand or your business this year, I need you to really sit in this discomfort, which is that your buyer showed up to your marketing page, whether it was social media, email your website, ready to buy, ready to hand you their payment info, your marketing actually sent them to your competitor without you knowing it. It does not matter if you are making 20k per month or 50k per month. And you're up at 11 p.m. refreshing your metrics in your bank account, watching a post with 800 saves and 200 DMs produce like zero discovery calls. It does not matter if you're making seven to nine figures per year. And you're sitting in a Monday morning leadership meeting with your CMO, walking through a presentation deck of all of your data, talking about how engagement is up and visibility is up and all of these different things. But conversion, i.e. your sales and most of the time, the main number that you care about is really in the exact same place that it was three months ago. And the reason why this is happening to you isn't because your marketing is bad, your marketing is actually really good. And that's the problem. And you're probably going to listen to this and be like, "What the fuck are you talking about?" Like if my marketing is so good, why is it not creating sales for me or why is my competitor stealing my sales? The reality is that you created the demand for a product or service like the one that you sell. You created the urgency. You did like 80% of the work that it takes to create a sale through your marketing. And then you kind of went silent on like the one sentence that actually closes that sales loop, which is, and this thing that you need to buy from me is actually the thing that's going to fix that problem or help you hit that goal that you have. Right? So your buyer took the problem that you installed in their brain. They took the problem that you told them that they had, took the transformation you painted for them to be like, "Hey, when you fix this problem, here's this incredible transformation that happens," and went and gave their money to someone who's marketing is half as sharp as yours, whose work is worse, whose product is less refined, but who said the one sentence that you did not, which is, "Our product or service fixes that problem," or solves that need, or helps you hit that goal. Your competitor is running on the qualified demand that your marketing is literally creating for them. And every single week that your marketing stays the exact same that it is right now, you are without knowing it, although you're aware now. So you are quite literally choosing if you don't change your marketing strategy moving forward to continue to hand your competitor your customers or clients that you should have cashed in on because your marketing doesn't do anything to actually close the sale. But the good news is that this episode is literally going to fix that problem for you. I want you really quick before we get into what to do in your marketing to fix this problem. I want you to envision this conversation. I've literally had like six different times in the last couple of weeks with business owners, okay? So here's the scene that I've kind of like walked into with so many people in the last 60 days. Again, you're looking at your data. The numbers kind of tell you the story that you already know in your gut, which is that everything seems to be going fine. Following is going up, engagement is going up, reach is going up, everything is going up. People are literally telling you in writing that your marketing is the best thing on their feed. People are screenshoting your posts, sending them to your friends. And then you look over at the data that actually matters, which is the fact that your sales are in the exact same position, right? So like you didn't have any sales calls get booked this week. You had more abandoned cards than normal, right? Or you don't have any cards that have been that had products get put into them, right? You didn't have any application submissions this week, zero. So whatever the version of like actual revenue is for your business is falling flat on its face. And so then you sit there, of course, because you're panicking at like 11 o'clock at night and figure out what the hell is not working, right? So like, yeah, the marketing is working because if it wasn't, you wouldn't be seeing the reach and the engagement and the following growth that's actually happening, but the conversion isn't happening. The sales aren't happening. And that I think is actually one of the most frustrating places to be in when it comes to your business is like one part of your marketing is working, but not the part that matters. And you don't know how to figure out what the disconnect is, right? You often probably think that it's the economy or the algorithm or a wrong audience or product or service or price or you need a new angle for your launch, but you don't need anything new. You just need your marketing to actually close on the demand that you are creating within it, okay? The gap between these two things is currently funding your competitor's growth, which is actually such a wild concept to think about because you're doing all this work just for your competitor to benefit off of it off of shitty marketing, because you told them your target audience, who your competitor shares, they have a problem, but you didn't tell them that you fix that problem your competitor did. So let me tell you why this is happening. What specifically is broken and what one fix you can actually implement into your marketing today to stop this from happening? What's pretty crazy is that you've actually been taught a model of marketing that is missing a final step. And that final step is the thing that actually creates the sale, okay? You didn't really even know it was missing and no one is telling you your agency, your CMO, no one's telling you because no one else really knows. The model you were taught looks like this. And oftentimes you'll hear it referred to as problem awareness content, okay? This worked in 2023, mind you several years ago, okay? Name the buyer's problem, paint the transformation of what happens when you solve that problem. And I'll give you examples of all of this, add social proof, educate, build trust, stay top of mind, and the sale will actually happen. And again, like I said, this worked in 2023. I've done problem awareness content. I've taught problem awareness content, but the way your audience buys evolves and your marketing needs to evolve with it, okay? So here's what's actually happening behind every single piece of content that you are posting, the buyer scrolls, your post kind of stops them from scrolling, the hook works, the opening line, names of feeling that they've been having for months. Then all of a sudden they're paying attention in a way that they really haven't paid attention to a lot of things that they've seen from content in a minute, right? You walk them through the problem and they're like, oh my god, yeah, that's me, that's the exact problem that I have, right? You explain why conventional advice is wrong, they agree. You paint the picture of what their life could actually look like if they fixed this problem and stopped taking this conventional advice, they want it. And then by the end of your post, they've gone from like this passive scrolling experience to this like active emotional engagement of like, whoa, they get me, they understand what this feels like, right? She's feeling the problem, your audience is feeling the problem, they're feeling the transformation, they're feeling the gap as well, right? For the first time in a long time, they're ready to spend money to solve that gap. And then your post ends. And it ends with how I mostly see it is one of two ways. DM me this word if you're ready for this to stop. That is you quote unquote selling your product or service. So let's say we're talking about again, skincare, I always go back to this because it's like an easy example that I feel like a lot of people understand. So again, if you're like, so if you're ready for your skin to finally stop breaking out and you can stop like stripping it and actually have hydrated, beautiful skin, DM me this word. Nowhere in that post did you say that's what our skin care brand does. Nowhere in that post did you say, and that's why you need to purchase this product from us. You just said, if this is a problem you have and this is a transformation you want DMS, but remember, people's attention spans have gotten shorter. People hate being sold to more than ever, but then they also at the same time need to be sold to more than they ever have before to actually make a buying decision because they have more skepticism concerns, all these things, right? So you didn't even fucking sell to them. You didn't even say, hey, here's the problem. So now they're aware they have a problem. They're aware of what their life and their skin going back to that example. What that would look like if they solved that problem, but you don't draw the connection to here's the solution when you solve this problem to here's how our product gives you that solution. So now they go looking for a solution like that. And guess what, your competitor Sally down the street is like, hey, we offer a skin care product that helps you with that problem. Here's how go buy it in the in our bio. And again, they could have shitty marketing. But you took with your marketing, your audience from completely unaware that they even had a problem in the first place to making them aware of a problem, to making them solution aware. But then you didn't pitch your product as a solution. So now, like I said, they go out and they look for a solution. And you've basically just handed your competitor the easiest sale of their life. Okay. So number one problem with this, again, is you named the problem, you named the transformation, you never named yourself as the answer. Okay. Number two issue is that you confused education with selling. And your competitor is not running better marketing. They're just willing to ask people to buy. That's the craziest part of all of this. There is a structural difference, a strategic difference between marketing that informs and marketing that actually converts. And this has been a theme that we've been talking about a lot in some of my podcast episodes recently. So most of you should be familiar with this concept, but you've kind of been running strategy on that first one marketing that informs rather than marketing that actually converts. What you need to remember is that education marketing teaches. It builds authority and engagement. It earns saves and shares and referrals over time. But it does not buy itself generate revenue. It generates the conditions under which revenue can happen. So it makes the sale possible. However, it's not the thing that tips someone over the edge to be like, all right, fuck it. I need to buy this product or invest in this service, right? But the problem is that most of you guys have been running exclusively education only marketing for the last two or three years and waiting for revenue to follow. But you haven't given your audience the marketing that would actually tip them over the edge to purchase. Okay. Conversion marketing asks people to buy specifically repeatedly and very unapologetically might I add? And I also want to point out something that is a sexist mindset because I primarily work with female business owners, right? That keeps a lot of us stuck when it comes to revenue and marketing. The number one thing that I hear from female business owners is I don't want to sound salesy when we talk about incorporating converting marketing into your strategy. You own a business. This is not a hobby. You own a business and for most of you who I'm talking to because you generate at least six figures a year in revenue, this is your sole revenue generator, right? You don't have a nine to five anymore. You've transitioned out of that. You're a full-time business owner. So let me get this straight. This is your livelihood. And yet you don't want to sound salesy selling the exact product or service that will produce your livelihood. Make it make sense because and I've made a joke about this before. I know so many male business owners who will as if they had the biggest supermodel business, like that is how they will market and sell their product or service. Their product or service is medium ugly. You guys have a supermodel business and you are selling it as if it is medium ugly. Okay. The reality is that you are unwilling to ask someone to buy your product or service because you are afraid of sounding salesy, but you are a business owner and your job is to sell. Male CEOs are not afraid of that. You need to remove that mindset from your brain and start to ask people to actually buy your product or your service if you want to scale. And the cool part, and I was just talking to someone else actually the gal who owns my acupuncture practice that I go to. We were just talking about this the other day. She was like, I hate having to sell. I hate feeling salesy and I'm like the really cool part about when you do your marketing correctly is that you don't have to sit there and sound like QVC and be like, buy my product, buy my service. That is not how you have to sound. You can sound as if you are recommending a product or service to one of your best girlfriends and still create sales. You do not need to sound salesy in order to sell, but you absolutely need to ask people to buy your product or invest in your service to sell. Okay. So if you are going to continue listening to this episode, I need you to get comfortable with the fact that you in order to create a sale are going to have to sell in your marketing. And that does not mean that you sound salesy. Okay. Just as if you can say a like, for example, if you were giving your partner constructive criticism, you could absolutely sound like an asshole giving them constructive criticism. You could come out and be like, well, you did this and you did that and you were terrible and I need you to change and blah, blah, blah, or you could say, hey, here's how I felt and you could say it in a loving way. I know that this probably wasn't your intention, but you did this and here's how it made me feel. How can we come up with a plan for how to shift things so that next time it doesn't come out this way because I know that wasn't your intention, but it's still how it made me feel, right? You can still say the same thing, but you can express it in a different way so that the way the person receives the thing that you're saying does not feel so aggressive. The exact same thing goes for your business. You can sell without it coming off as salesy, but you do need to sell. Okay. So conversion marketing asks specifically, repeatedly, and unapologetically, with very clear instructions for what the buyer needs to do next. The ask to buy is not optional here. Okay. The ask is the entire fucking reason why conversion marketing exists in the first place. And I also want to point out to you guys that your competitor who you are handing sales to doesn't have that concern. They don't care about feeling salesy, and that's why they're winning the sale because they are bold enough to ask. Your competitor is running the same kind of marketing that you are running. They're just asking to actually buy. Okay. So lastly, you are betting that your buyer will figure out the connection between your content and your product or service. They will not ever. Okay. I always tell people I love people, but people have the attention span, the ability to read the understanding of a fucking fruit fly. And I know this because no joke you guys, I have literally put things on like a checkout page after someone after I've already explained an entire product or service to someone after I've told them the actual investment cost, all the details, everything. I have literally put something in bold on a sales page in red with like arrows pointing to it. And I would still get questions about it. Okay. So people cannot read people cannot dissect for themselves. And if you are relying on your marketing for your audience to draw conclusions on your own, you're going to be waiting a really long time for those sales to happen. I need you to market as if you were marketing to like a third grader. Okay. That does not mean that you cannot have language and messaging that feels elevated and luxurious or exclusive or any of those things that represent your brand, but it does mean that your sales-based language needs to be very simplistic and easy to understand. Okay. I always say sales is a transfer of confidence, but sales is also about simplicity. When you create confidence and you create a simple sales process, sales happen very quickly and with a ton of speed. How many more S words can I say in one sentence? That was a lot. So please do not assume that your audience will draw the conclusions that you are expecting them to draw. This assumption underneath everything else is silently killing your sales. Okay. You think you have already said that you are the solution. You said it in your bio. You said it in one offer or product specific post three weeks ago. You said it in like a pinned real that you made in 2024. Okay. You said it in the Lincoln bio. You said it in a small print at the bottom of an email. You say it in a bunch of different places. Your audience read all of it. They get it. That's what you say to yourself, but that is not true. Your buyer does not read your marketing as a coherent and cohesive body of work. Okay. That is what I need you to say. They read it as one-off impressions, like one touchpoint at a time, one post at a time, one email at a time, one real at a time. She does not have or your audience does not have a synthesized model of your business in her head. They have a single recent impression of one piece of content. And that is quite literally it. Okay. So the post that hits her late at night and creates the like, oh my god, I have a problem feeling has 90 seconds to close the sales loop in her head before she closes the tab and start shopping for that solution elsewhere. Okay. If that one post does not contain an explicit ask of, hey, here's our product, here's our service, here's where to go buy it. You've lost that sale. She's gone. Okay. She's not scrolling back through the last six months of marketing that you have posted and to find the one post where you mentioned the offer to see if that's going to be a good fit for her. Okay. Every post has to do the entire job itself. And it's pretty crazy, you guys, because I will go to when my clients first start working with me, I will go to their pages. And I'll be like, where were you selling in the last two months? You sold maybe one time. I actually had this, we kind of got into like a little bit of an argument, one of my clients. And I absolutely love her and she was like, oh, you're so right. After I like pointed out a couple of things, but I was like, you have not sold, she was like, my sales are slipping. And I was like, okay, let's go look at your marketing. You haven't sold really, truly sold in the last month, except for one time. So it makes sense that your sales are slipping. And she sent me a list of dates where she was like, no, I sold on these dates. And I went back and I said, okay, you mentioned working with you here. You did not sell. And I sent her the one post where she actually sold because she took one post that I gave her and she posted it. And so I sent her a side-by-side kind of comparison of the post, the care cells, the captions. And I said, here, you go through a very specific framework in this post where I agree you actually sold. You talk about here's your problem. Here's why that's going to continue being your problem unless you fix this one thing. Here's the solution to your problem. And guess what? Learning from me fixes that solution. Here's the ways that it does that. Go to the link in my bio and purchase it, right? All of her other content that she created, white literally was just, here's a problem, here's a transformation link in bio for more info. That is not selling. And so she thought she had been selling the entire month when in actuality she hadn't and that's why her sales were slipping, okay? The reason why your competitor is winning sales that honestly should be yours is not the overall body of work that's better than yours, okay? Like all of her marketing isn't better than yours. It's that every individual piece of content closes its own sales loop and yours does not. Hers can be encountered in any order, in any single impression and still produce a buying decision. Yours requires the buyer to read 12 different pieces of content in that sequence to understand what to buy and unfortunately with how people buy nowadays, that's just not going to happen, right? When you market without your like every single piece of content closing that sales loop, the reality is that that ecosystem, that strategy, if someone's been in your audience for a really long time binging your content, they're absolutely still going to buy, but that's that low hanging fruit we've talked about. If someone comes into your audience completely cold, they're not going to buy from you that day, even if they do actually buy from you at some point, which again, you run the risk of that not happening and them going to a competitor, but if they eventually buy from you, it's probably going to be within a year. That's why your sales cycles are also so long is because you're waiting for like every four posts to actually sell, people need to be sold to eight to 12 times before they even consider statistically purchasing or investing in your product or service. So if you're only quote unquote selling, really selling once a month, no wonder it takes you a year to turn a follower into a customer or a client. Okay. So if that is kind of the core root of why this is happening within your marketing, how do we shift your marketing to close that sales loop? Okay. Closed sales loop is three things every time every piece of content name the problem or the goal. Okay. So I call this like problems desire symptoms in our like caption framework essentially. This is where you name what the problem or the goal is that they're facing and you also paint a very vivid picture of how that's happening in their day-to-day lives, what their current reality looks like. Then you talk about the transformation that happens when you solve that problem or you meet that goal. So what is their life, their business, their health, their skin, any of those things look like after they fix that problem after they meet that goal. Again, super vividly bring it to life just as much as you did with the problem or the goal. Then you, your product or service is the bridge to the problem or goal they're facing, the transformation they're looking for and you name your product or service with what she buys from you to get from one thing to another and what she does in the next 30 seconds to purchase that product or invest in that service. So you're going to say here's your problem. When you fix it, here's what your life will look like. Here's how my product or service does that for you and here's what it go by. That's it. Super simple. If any of those three things is missing in that piece of content, it is not marketing. It's content. Content creates consumption is what I tell my clients. Marketing creates movement. If you want your audience to move through the buyer's journey to actually purchase your product or invest in your service, you need all three of those things. Otherwise, you're just fucking around on the internet creating content and you might as well be like an influence or at some point. So close loop marketing feels uncomfortable at first because it does require you to explicitly ask on every single piece of marketing for someone to buy from you. However, like I said, when you do it in that order, here's your problem. Here's how your life looks when you solve that problem or you hit that goal. Here's how my product or service gets you there. When you approach it in that way, it does not feel salesy because all it feels like is again, if you're chatting with a girlfriend, oh, you have a really bad hyperpigmentation, that sucks. Guess what? When you actually have a product that solves your hyperpigmentation, like you get to feel confident without makeup on, you get to feel all these different things. I know the perfect product that will help you with that because I used it or my sister used it or any of those things. You should use it. Go check them out. That's literally all you're doing. You're just saying like, oh, it sucks that you have this problem that you don't know how to fix on your own. Here's what your life could look like if you did know how to solve that problem. And guess what? My product or service does that? Go get it in the link in the bio. That's all you got to do. That is not being a used car salesman being like, so you're looking to buy a car today? What are you looking for? I could interest you in a really cool car. No, we're not doing that, right? Because that's not how people buy. That's definitely not how you want to feel when you sell. Call it recommending. Call it solution selling. Call it whatever you want. All I need you to focus on is those three things in every single piece of content. Okay? And once you start doing that in your marketing, three things will shift very quickly. And I need you to be aware your engagement metrics will dip slightly every single client that I start working with is like, my reach is stopping or like my reach isn't what it used to be. My engagement isn't what used to be. But guess what? The sales are coming in. So they're like, that's great. But like, is this a cause for concern? It's not. Okay? Because what happens is you start to incorporate more conversion content into an audience that's already super hot and has been super engaged with you from the start because of the kind of marketing you've been putting out. Okay? Those are all people who are ready to buy from you because you've essentially primed them to buy from you. Remember, they are solution aware. They know they have a problem. They know they have a goal. They know that they need a solution. They just haven't drawn that bridge of like, Oh, Savannah's brand is the one that gives me that solution. So the second you start to say, Hey, here is the transformation you could have. And here's my product or service and how that gives it to you. They're going to buy like that. So yes, they're probably not going to be as engaged with your content. But it's because they're buying. Then you start to incorporate more of that visibility, that engagement content because you know what converts your all of your reach, all of your engagement goes back up, but your sales continue to climb. I will also say I've literally had clients who turn off their ads. I cut their website traffic in half and their sales still double triple quadruple. So the other thing you will also find is that you might not need as much traffic as you had previously, but your revenue will continue to climb and which metric do we actually care about more? Right? Which one if we're being really truly honest? Okay. So your engagement metrics will dip slightly. You won't miss them because the revenue will be coming in. Your conversion metrics will move noticeably. Okay. So when within 30 or 60 days of switching up that kind of marketing, you are going to consistently or if you're doing it correctly, there is a massive difference between the kind of marketing you've been putting out now and to the conversion marketing, right? So your metrics will move noticeably. So every single piece of content will actually result in an inquiry form being filled out. Your cart completions, meaning no abandoned carts, putting a product in a cart and actually purchasing all of that will climb your inbound DMs go from oh my god, this piece of content was so good to how do I work with you? That's what you will notice. And lastly, your competitor stops being able to like kind of harvest your audience. I feel like it's like invasion of the body snatchers. They've literally they're like, things you've done the hard work with your marketing. I'm just going to like step into you and be like, okay, come over to our brand now basically because every single piece of marketing that you publish now closes its own sales loop. So the buyer doesn't need to go shopping for the solution. You just told them that they need. They just buy from you. Okay. You wrote the answer. You said so. So they bought so really quick. Let me teach you guys kind of like how to make sure every piece of marketing actually closes its own loop. So the closing sentence is the easiest way to add this in given you are already making people aware that they have that there is a transformation or a solution for this problem or goal. Okay. So this is under the assumption that you are already doing problem or in this content and saying like, there is a transformation. If you want to link in my bio kind of thing, right? So the fastest fix is also I think kind of the smallest one. Every piece of marketing you currently have running needs to end with a closing sentence, a call to action. It is not implied. It is literally said with words. If you feel like, do I really need to say this? Yes. Yes, you fucking do. You actually need to say it out loud. You again are operating off of the assumption that your audience will draw the conclusion and guess what they won't. So I need you to say the thing out loud. Okay. You can literally structure at the exact same time every piece of content if you want to. Okay. You can go look at my content. A lot of the call to action sound very similar. So I would say like if you recognize this pattern in yourself. So if you recognize that your marketing is only creating reach and engagement, but it's also now handing sales over to your competitors and you want that and you want to stop that debt and its tracks and you want your marketing to actually not just get people to be aware that there is a solution, but that you're the solution and that they buy every single time. Go to the link in my bio, fill out the application to work with me and let's have a conversation or DM me this word. If I have a client that sells again an e-commerce brand. So I have a client who has like a raveware apparel brand. She would basically say if you finally want to find the raveware brand that is going to like fit every single body type make you feel incredibly confident and comfortable so that you can last all day long at a festival and every single person is going to stop you and be like, oh my god, where did you get that from? Right? Go get our new collection in the link in my bio. That is exactly how you could structure it. If you want this or if you recognize this problem and you want this transformation, That's what my product or service does. Go get it in the link in my bio. That's literally it. And again, you can structure at the exact same time, exact same way every single time. It's just, here's the problem, here's the goal, here's the outcome, here's what I need to do to go get that outcome. That's about it. And honestly, that just goes into every single piece of content. Keep it freaking simple, okay? Now, now that you know that that's what you need to be doing in your content, because it's basically the same piece of content. It's the same point of view, it's the same like template or like framework for writing a caption. It's just a different ending with a different call to action. The first one produces like a thoughtful comment thread between like industry peers. So it's going to get people being like, oh my god, you're so amazing. Like that was such a great piece of content. The second one produces qualified traffic or leads to go to your product page to go to your sales page to go to your application and actually convert into a customer or a sale. So I want you to compare your last let's say 10 pieces of marketing so that you can identify is this my issue is this why I'm not seeing the sales that I'm looking for. Hope you last 10 pieces of marketing. And I want you to ask yourself, did I ask them to buy? And if the answer is no, next week, starting today, if you want, start to add that ask, start to add that call to action and moving forward, no piece of marketing leaves your draft folder, your content calendar, any of those things without that call to action baked into it. Okay. Number two, let's talk about the kind of structural anatomy of conversion marketing. Okay. Because that was just a really simple easy like add this call to action in. Now we're going to go a little deeper. You have to understand the difference between marketing that educates and marketing that actually converts so that you can have that filter that every single piece of marketing passes through to make sure it's going to create an ROI for you. Okay. So educational content has two parts problem and transformation. The buyer leaves understanding what they should do differently, what mistakes they're making, what your point of view on that was conversion marketing has those three parts. So it has here's the problem. Here's the goal. Here's what happens when you fix that and you as the bridge. Right. So if you want that transformation, here's my product or service. That third part is not just a call to action tacked on. Okay. That is woven throughout the messaging. The buyer should encounter you as the solution at those three points in that piece, not just in the call to action in the problem in the transformation and in the ask. So it's that diagnosis where you describe the problem. You reference the type of target audience that you either typically help with your product or your service, right? So like most service-based businesses get stuck at 30k months and they're running into this. I could say I see this all the time with my accelerator clients. That's not the pitch, right? That's kind of more so like here's who I work with, right? The buyer hears, oh, she works with people like me. That's a sales psychology tactic called identity. People immediately need to know who you help with your product or your service to stay engaged with your marketing. If they don't see that this applies to them, why are they going to consume in the first place, right? Part two is the transformation. Okay. So when you describe what the after looks like, so you tie it to outcomes, your clients or your customers have already seen. So for me, I could say when my client fixed to this, when my accelerator client fixed this, here's what changed for them in those 90 days of working with me or in the first 90 days of working with me. It's generalized, but also very specific. It's anonymous. I'm not naming names, right? I'm more so talking about patterns. So when my potential buyers are reading that marketing, they hear, okay, she's done this before. She has experience in this area. She knows the problems I'm facing. Therefore, she knows the right solutions to give me, okay? Which makes it so that they see you as credible and someone that they can trust for a solution. And then point three is the close. It's the explicit ask, okay? So when all of those three points are presented, the buyer arrives at that closing sentence already half sold, which is what's happening with your audience, right? The ask doesn't feel pushy. It feels like an obvious next step because you're not asking her to take this like massive leap. You're not asking your target audience to do something that they would never even consider. You're asking them to take the next step on what they were already planning to do in their head. So for example, again, let's say you are a, you know, direct to consumer brand. We'll use my raveware brand as an example, right? So you can basically say, you know, if you've constantly been searching and scouring the internet for a raveware outfit or a festival outfit, that's, yeah, I'm not only going to look super freaking cute, but like fits the boobs when you're jumping around, right? Or isn't going to give you a wedgie when you're dancing in front of, you know, Rufus Day Souls set or something like that, right? Or you go into the port of potty and as soon as you go to the bathroom and you, you know, pull your pants back up, it's not getting stuck around your thighs because it's so uncomfortable and like itching the material and doesn't fit you well and things like that, right? That's why I created my brand. My brand, the transformation of it is that I hated every single raveware outfit that I purchased because it did these things. So what I did with my product is here's the fabric selection. Here's how we designed it. Here's how we did blah, blah, blah. So that doesn't happen to you. So not only do you look insanely cute at every single festival that you go to, you stand out, you're unique, but you're also incredibly comfortable the entire time, right? So that your outfit doesn't ruin the experience for you. And if you want an outfit like that for your next festival, here's where to go grab it. Get it in the link in my bio. We've got a restart coming on Monday or something like that, right? That is how you actually sell in a way that doesn't feel salesy because all you're saying is here's the problem most people are facing with their outfits at festivals. Here's how you want to feel. That's exactly why I designed my line the way that I did and that's exactly what it does. So if that's what you want, go get it in the link in my bio. That's it. Super simple, okay? So now to figure out what you need to shift moving forward in your marketing, the last thing that I want to talk about is the closed loop marketing audit. So I want you to audit it your last five pieces of marketing tonight, okay? And this is more so like an operational move. Now you know what to like add into your strategy moving forward, but I really want you to do it in a super custom way, okay? So you audit what you're already producing as far as your marketing goes. Pull up the last five pieces, open each one, and I want you to run it three or three different questions. Number one, standing entirely alone with no other context for my brand. Does this piece make the buyer feel their problem? Do they recognize themselves in my marketing? Question two, again, standing entirely alone. Does this piece make them feel the transformation that they are going to be buying when purchasing my product or my service? And question three, again, standing entirely alone, does this piece tell them exactly what to buy from me and exactly what to do in the next 30 seconds to start that buying process? If any singular piece does not produce a yes on all three, that is a sales leak. And it is an example of how you are handling sales to your competitors. So that's the kind of discipline in my opinion that fixes the gap on your sales side of things with your marketing. You don't need a new funnel. You don't need a new product or service. You don't need a rebrand. You need the discipline of making sure that every single piece of marketing actually creates sales for you rather than just creates more consumption. And the underlying skill, again, the same skill I've been teaching in every single episode of this podcast that you've ever listened to is market research. The reason most of you cannot confidently close that loop when it comes to sales is that you don't actually know what your buyer needs to hear in order to buy. You don't know the exact language to use to get them to realize that buying is a no-brainer and they don't really have an option but to buy in a way that feels supernatural. The reason why you feel that friction and hesitation around selling is simply because you don't have the right words. If you were equipped with the right words, you would feel confident in selling. Okay, so I really want you to kind of sit with something because this pattern is something that I consistently see across every single stage of business that I work with. So like, you could be listening to this and you're a founder who's making, again, seven figures this year and be like, Savannah, I'm good. I sell my marketing all the time. Bitch, no, you don't. Okay, I need you to listen to this because what I need you to understand is I've seen this with 78 and even nine figure brands and as soon as we add this into their marketing, their sales skyrocket. I had a client who literally set 180 K sales goal in December of this last year, my consulting client. When they first hired me, they could not break past a 100 K sales month. They were already making seven figures, super, super consistent marketing, massive marketing and sales department. They were not doing this exact thing in their marketing. December, they closed at 360 K in sales. Again, remember, their goal was 180 K. Okay, so not only did we double hit double what their sales goal was, we didn't do anything different besides adjust their strategy. This was the exact thing that we change. So I need you to understand no matter how successful you are, your marketing could always be doing more for you. If you actually know what to say to get them to buy, you actually ask them to buy from you. So on and so forth instead of start handing those sales over to your company. competitors. Okay, the brands and the founders that are actually converting in 2026 are not making better marketing than anyone else. In most cases that I see they're actually making worse content. I will look at my clients like competitors that they tell me who they are and I'm like, this is the person that's your competitor that's like beating you out seriously. Their content isn't even that good. It's not as original. It's less intelligent. It's less interesting. It's less well produced. But the reason why they are winning when it comes to sales is because their marketing is sharper. It closes better and it closes that loop every single time the way we are talking about right now. It has nothing to do with effort, intelligence or quality and it literally is everything to do with their strategy and their discipline. That's it. And the willingness to close that sales loop in every single piece of marketing and to just ask for the buy. And the reason I can tell you that with this much certainty is because I have run this exact diagnosis on probably five clients in no joke the last fucking two weeks that have started working with me. Okay. Five different business owners at different stages of business with different industries and business models. It impacts every single person. So when I say I need you to fix this. If you want your marketing to create insane sales for you. And if you want to be on the other side of this in 30, 60, 90 days with double the amount of sales that you typically would make in a month. This is the fix that you need. Okay. So hopefully that episode was incredibly helpful to clarify where your sales are leaking from your marketing the most. What I want you to do this week, tonite before you go to sleep is pull up those last five pieces of marketing and audit them the way that we talked about for every single one ask those three questions. And if even one of those five get a no from any three of those questions, your marketing is leaking sales. Your marketing is actively handing those sales to your competitor and the amount of time effort and energy and even money that you're spending on team ad spend any of those things. You could be seeing two to 10 times the amount of sales you're seeing right now from the same amount of effort and energy and money and team that you're putting into your marketing if you fixed this one leak. So hopefully this episode was helpful to get you to understand what is possible when you have the right marketing strategy, but also what the right fixes are in order to create the sales that you're looking for. And if you're listening to this episode and this is actually something you've already tried or your team has already tried and your marketing still isn't creating the sales you know it should be creating with how much you're putting into it. Again, whether it's time effort energy money team doesn't matter. I want you to go to the show notes. I want you. Here's my ask to you. Here's a fantastic example of an ask. I want you to go to my application, fill it out and book a call to have a conversation with me so that we can talk between you and your team and myself about what is going on in your marketing and your sales and what your strategy should actually be to hit those sales goals or even more than your sales goals with again, the same amount of time effort energy ad spend all the things. Okay. Or if you have clarifying questions, want to talk about anything else in the episode, go to my Instagram, all of the handles, everything, all the info is also in the show notes. Message me your question. Message me anything you took away from this episode because I always love chatting with you guys, nerding out on your questions, answering them as best as I possibly can in the DMs. I really want you guys to get as much as you can from this podcast. So fill out the application to work with me, DM me if you have any questions, But I hope you guys loved this episode and I will see you in the next one. Bye guys.