Yeni Medya 451 #42 | Spotify Podcast'i Nasıl Öldürüyor?

(upbeat music) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) . (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) (speaking foreign language) This is actually the address. The target of podcasts is not the companies in the first place in the charts. The importance of podcasts is also the ones left outside. You see it in the things now. You see it in the series. When we talk about the series, we say "I have a podcast." We see a lot of conversations like that. Because it's very common. A person who starts making podcasts in his room as a person in the room can start making money without growing up alone. So podcasts are actually already in other countries like Turkey, in niche areas, where there is a lot of niche in Turkey. Because it's very popular and it's left out of the system. Both economically and politically. There are a lot of people. Their first area is actually podcasts. And you dominate all of this area and you don't do anything. So this is not going to happen. Isn't it harmful for yourself? So Spotify now gains money from other companies' ads. If I find my own ad in my program and make an ad, I don't make money from my podcast either. If this is a system like the same on YouTube, and if the ad is more heated with a system like on YouTube, it will make more money. Why are they running away from this? I don't care about that. It's a good question. Spotify has been doing a lot of ads in its marketing and marketing reports. Because there is no explanation of what the ad is and what the ads are going to be, we definitely don't have it. But I guess that's it. I mean, from many of the CEO's statements. From the research done by IAB, we can find the International Interactive Advertising Bureau from the reports. Spotify seems to be in the position of a podcast that is not in the first area to deny this harmful process. I can't find any other explanation for this. Even in podcasts, you know, they've made it a single institution by combining the big ads and podcasts they've bought. They've integrated them. They've taken out most of the people working in these jobs. And they've made a lot of money. That's why they've made more money than they need to provide podcasts. I don't know if they're right or wrong. That's why it looks like this. But while doing this, of course, they continue to keep their hands on the ground. And they keep their hands on the ground despite the big damage. Yes. Well, I'm going to be the owner of this voice event, maybe I'll do something in the future. But I think there is a chance that another one will come and be lost. In fact, YouTube is actually much bigger than Spotify. Because it's watched as a video, many people don't meet them with their voices. But it's being watched and watched a lot more. And of course, it makes it much bigger. Again, as you can see from the friends of MSG, because I know the former vice president and vice president. We're already talking about it in Epeyder. Spotify already has a future in music listening. It's not going to be compared to YouTube. So we can say that. I'm not going to name the music market because these people have their jobs there. But the music market looks almost like an enemy to Spotify. So it looks like one of the most damaged institutions in the market. Of course, you can add it to the difference. Because it's a model that provides a place for a safe place. And therefore, this is a part of a natural sector struggle. And at least there are those options there. Therefore, I don't think I can put a different situation from the podcast. This is a completely different story. 0.0.0.0.0.5 is the money that gives you something like that. It's very funny, but when you listen to it, it goes somewhere. And they use it as a very common sense. Of course, there is a struggle there. Entering those lists, entering the front lines. Therefore, black shedikets always cost money. There are no such actors in the podcast sector. There are things like the Jim Lethe and Parkes that they bought in America. For example, in Turkey, I put a podcast under my hand and go to a company. I want to make a podcast. There is no place where I will make a podcast. I will do it in a way. I can't fight a struggle when I do it in a way. Actually, here a little bit, the podcast manufacturers are now struggling Do you need to fight by starting their social movements? Yes, I mean, I think you need to give a reaction to Spotify. There are two options here. One is to leave the podcast and the other is to make a podcast. You can't leave it, there is no place to go. I mean, if you want to go to YouTube, you know that we have already tried something like a video cut. But it was not successful. Because the same Joe Rogan podcast has not been transferred since it came from the video. When we opened the video cut channel, we couldn't transfer the viewers from the podcast to the video. There are very different dynamics. Yes, these are things that can be transferred as it is. Because in the end, the podcast is very self-reliant, much healthier, much more delicate. This is what I saw on the Internet today. The internet has now turned to Lynch Terror, if you are aware of that. Yes. How can I say this? With an equal relationship with the programmer, there is a religious culture in the podcast. In the world, in the rest of the world, it is like this. And it creates its own network. Now, of course, there are two things that can be done. One of them is Spotify in Turkey or another institution. To open monetization through hosting. There is a institution that does this. I met it in the past. But when they listen to podcasts from their own sites, they pay from ads to Turkish podcasters. This is not a logical method. It is a good idea. It should be. But this is not the main problem solution. The main problem solution. When it is played in Spotify, no one can advertise there. In the second solution, actually, Spotify is only the host selection in the podcasts that it buys. So, as we are in the same YouTube, as we upload a YouTube video, we can actually upload the same video to Dailymotion. We do not make an exclusive agreement with YouTube at any time. So, we can upload the place we want the video. In fact, it is possible to give us the hosting selection. But they do not give this selection. It does not seem like they will give it. Because there are actually more than 5 million podcasts. In Spotify. And among them, 99.9 is already on Spotify. Let's turn off monetization. For example, it does not open this. Okay, it does not waste its money. But you can give these features to podcasts. This may be a solution. I am a podcast subscriber. There is a button on YouTube. I get a subscription from there. And the money that comes from that button comes to me after the YouTube commission. It opens something like that. Of course. People can make their own podcasts exclusive. So, I subscribe to Spotify, I listen to all podcasts. But some podcasts are limited. It can be stated that the creator of that podcast. Such features can also come. Of course it can come. For example, I talked to the brand new podcasts with Özgür. You know, they are trying to do it on their own patreons. But this is a very relaxing thing. Because you have to sit on the programmer. You have to direct him there. Now, you are falling into the position of money. This is already a very relaxing relationship. And of course, this is what happens on it. We have gone with you because these podcasters know that they cannot provide the future. We went to BubbleWorks. Yes. I opened a podcast. There was a podcaster, a podcaster. When they ate, they went out, they talked. And the feature they talked about was this. We go to talk to the sponsor. They don't bring it like that. But I'm sorry, I'm just telling it like that. I'm comfortable. I'm a proud company manager. I don't believe in podcasts. I don't believe. They go to another company. The guy in that other company says, "You are a podcast, okay. A person who doesn't listen to much. Come on, let it be a shame. Let's throw you some money." They talk to another company. That company is okay. We will sponsor you. But we will only do one section. Or we will do two sections. Here, you will say what we want in the podcast in 20 minutes. They are facing things like that. Of course, all sponsors are like that. However, they are often faced with these. The podcasters who try to make their own sponsorship agreement. This is a new position. For example, think about it. You are really open to Nile's writing. They write on the Internet. He tells you how tired and bored he is. Likewise, he is also sponsored by Özgür and Eray. He is really an expert on these issues. He has worked a lot and made very successful agreements. But when you try to integrate with those agreements, your frequency does not sit down. You will listen to each other, you will do it. How can they do it because there is no such thing as a social test? But the main thing is podcasts. Do you still have an important podcast? No. It was one of the best podcasts. It was one of the best podcasts in Mexico. Because they do not want to get involved. Because even when I talk to sponsors, I know the capabilities they have lived in their agreements. Why do people who do their job so well, in one media in Turkey, in one of the most important media areas, in the voice media, people who are one of the most successful 3-5 people in Turkey are forced to get involved with nonsense other than doing their job. Yes. Why do these people have to accept this new interest? I mean, this is a grueling thing. It is a sensitive thing. For all these people. Now, of course, this can be understood as a thing. Here is the publisher, the owner of the job, of course, for his own pay, he brings the advertising responsibility to the agenda. No, I do not bring it for that. I bring it for that. I worked with the podcasters. I see this in the podcasters around me. I mean, the energy in their eyes has begun to decrease. Yes. It has begun to decrease excitement. Now, when it is like this, this means that the future of this job will be much sweeter. Because it is a very exciting area. By the way, this evening, now they know some of the people who listen to this podcast and they are listening to it. We are returning to the podcast again with the love of Mahir Yunsal and Töresivri. We will make the last meeting about returning to the podcast. We are returning to the podcast. We are returning to the podcast. We will return to the podcast. So very close. It is also a very nice thing. But they are also jealous of the same thing. So, in the end, everyone is jealous of the same thing. The energy of the podcasters is exciting. This is a little bit like me. Now I write on the newspaper, I write in the magazine, I write on the news site. I make a phone call in front of the news. Yes. And I also produce my own freedom in the content there. This is what happens for the podcasters. Since there is no chance to get a call from anywhere, it seems like I am advertising for the magazine while I am on the newspaper. Or it seems like I am going to Benner for the news site. It seems like I am not going to make Benner conversations. This is for the content creator. I mean, the content creators are saying to me, the writers should pay me. For a writer, it's a thing of the century. So why should I go to Benner for the news site? I write, I write. I look at the screen. I am uncomfortable with the thing. After writing the article, you share the article there. I mean, you try to make a discussion. You share the article on Instagram, you share it on Twitter, you share it there. That makes me very uncomfortable. Because the work of the first writers was finished on the table. You wrote the article, you sent it to the newspaper. It's over. We are discussing it now. Let's collect an advertisement for the video. Yes, exactly. The podcasters come to this. They come to this. After collecting the advertisement, they come to do their job again. Because after two episodes, the advertisement is over. You have to make another agreement this time. You have to wait for it. Something like that. Well, now we have said this. We are right, we are right. We are right at the end. And I am angry at Spotify. What is going to happen if Koskoca, you know, Spotify... Jamerz is angry at me. Jamerz is angry at me. But many people don't feel this way. Jamerz is angry at me. But this will continue like this, of course. I mean, you have to know this once. The podcasters of the audience need to not get angry. They leave the podcasters or they continue in other areas. Yes. They don't have to be very surprised to lose the energy of the podcasters. The energy of the market is drawn. But this will not go like this, of course. Because, I mean, Spotify has to bring this to Turkey. As it has to bring to many countries. Because there is a listener. There is a person who wants to produce. The listener continues to increase at the same rate. In the whole world and in Turkey. Therefore, there is an organization that wants to take the advertising pay. You can buy Spotify or not. Here, especially my guess is this. Apple has nothing to do anyway. It is silent like the same Apple TV. They will continue their boring calls. But Spotify, if in other countries like Turkey, in the second countries for podcasts, if they don't set these systems very quickly, YouTube will come and take it. So, Spotify, in the next 1.5-2 years, you can see the share in the podcast on YouTube in great time. I think so too. If you want to make a difference, I think Spotify is a little less. Okay, I don't need to comment under a song. When there are podcasts, you need to have more interactive content. I make podcasts, I go to the comments and collect them from Twitter. I make podcasts, I go to the comments, I collect them from Instagram and Facebook. Or I wait for mail. But there is nothing related to this because of Spotify. There is also SoundCloud. There is no such thing here. I open the comment section. As I said earlier, give me a special feature in general. I make podcasts. All the podcasts are free. But I will put a subscription to the podcast. If you don't give money, I will put a subscription. I will make 5-10 liras per month. I will do something like YouTube. If it is not open to it, it doesn't do it. Maybe you will get commission from it. When you open it, I don't understand what is the reason for your determination and confidence. You need to change it. If you don't change it, someone will change it. A creator will come there. So, the news I made on YouTube and Petron's story, already the eyes are shining. I didn't say anything. I mean, we will destroy Spotify. He didn't say anything at all. But they decide a lot about size. In the podcast room. And they realize that it is open. They have listened to a lot of people other than us. There is a great opportunity for them there. That's it. The market is like this. Because they are that person. Both the sound is high. People are getting tired of the screen. The devices that don't have the screen are trying to be produced. There are new projects. There is a device that doesn't have the screen of the old Apple, Jonathan Hive design. It will affect only the sound. It is working on a device. Because the screen is getting tired of the screen in the world. And I listen to a lot of YouTube, I listen to only the sound. So I listen to a lot of Socrates's content, the content of the video. I listen to the sound while doing a job. Of course. And there is an incredible market here. There is a market that can be evaluated. No, there is a powerful market. It's enough for people to come to an obstacle in front of the future. Those who do this work. Yes. Now, of course, we have to talk about this one year or two years later. What happened? What happened? Has my YouTube gone? Has my Spotify mind gathered? But with the change of this, I think that energy production in Turkey will come to a better place than before. Because there is now practice. There are people who have done this job. There are people who know how to do it. If there are people who can do this a little more like a profession, I am sure that they will spend more time on other things and especially in this economy. Because I think it goes to the weight of people. Because the programmers know. Actually, they know that the market does not separate that budget to those programs. So they already know that some of the research institutions are doing this. This is also a very bad thing. You want to do something. You want to learn. You want to be asked. For example, how can you not feel this? For example, a number. Yes. People who have completed their work in podcasts until now, who have completed their work in podcasts, a number. He said, "I don't get anything from this. I don't give you anything." Isn't that hard? I mean, maybe he is an Imam. He is a great man. He is very naive. He doesn't feel comfortable at all. He is one of the weakest people I know. He is the leader of the authority. I think so. Right? I mean, I don't think that there is any problem in this regard. But don't you think that as a position, doesn't it go to the weight of people? If you don't see this appropriate, he won't be able to continue making podcasts. Even Nilay. He will continue. No, now... Look, he said something in his neck. Don't be ashamed. These are the explanations that travel the border. Because I hope that the love of Nilay won't be spoiled by those who say this. But we need to explain this as well. Yes. A new civil society organization in Turkey for the independent entrepreneurs is being established. I saw Nilay there at the very last moment. We have pointed out that there is a connection with the podcasters of the podcasters in Turkey. Maybe there could be an organization that connects the podcasters in Turkey. Then maybe you can relax in the spotify. I would really do that if I had time. You know, I would only do these things. Two years later, maybe we will do it somewhere else. I think we will do it. Dear listeners, we are now a part of the sector. Among the listeners here, I guess the professional podcasters and the producers are mostly there. If you are wondering and listening, I would like to thank you for your patience. This time I think I said a little too much. I apologize for that. I have a lot of information in my hand. I have a lot of data in my hand, but we thought that we would explain all of these data here. But if you are wondering, what are the future podcasters in Turkey and what kind of shares they are, you can write to us. You can also find us on Google. Yes, thank you for listening. Thank you for listening. See you next time. Goodbye.