¿Y DESPUÉS DE TODA UNA VIDA? El podcast.

This is the Elmfri Solo podcast where we talk about different topics in business and in life that work for me. Today we are talking about MVP's, so minimal viable product. Often when people have the idea to create a company, they think about, okay, what do they need to do? What kind of structure do they need to have? Do they need to have a business plan, a presentation, a financial document? It gets a little bit overwhelming because there are so many things to do if you want to create a company. Then what happens often is that people just stop, they're like overwhelmed, they don't know how to start and then they just stop and they don't proceed with their idea. This podcast is for all the people who want to create their own things and have their own ideas or no idea yet, but they just want to create something when an idea strikes them. I will help you how I would approach it, how I would start a business without the fear of having all these big things like, as mentioned, a presentation, business plan, company structure, financing, it's all about the MVP, minimal viable product because if you have a minimal viable product and people like it, it will create momentum and then the other things will follow along. Choprae from our podcast sponsor, Relay, I've been using Relay recently for my automatic Bitcoin savings plan. I invest 50 francs a week into Bitcoin via Relay. Why? Because Relay is the easiest way to buy Bitcoin here in Switzerland. You can buy it via bank transfer, credit card or Apple Pay and Relay is Bitcoin only. So no other coins. I got rid of all my other coins, I have Bitcoin only. And the most important thing is its self-custody. You know, not your keys, not your coin, with Relay, you have your keys, so therefore these are your coins. Use the code Allen to get 10% discount on your fees. This can code Allen A-L-A-N. You will find the link in the description. And what's very, very important, be very, very careful with your investments. It's your hard earned money. So think about where you're going to invest, what you're going to invest and how much you're going to invest. This is not financial advice, so be really careful. And now let's go back to the episode. For example, I'm looking for years that somebody is creating a keto-friendly cake that I can buy online or low calorie cakes, low calorie cheese cakes. If I would create such a business, I would start very, very simple and I would test it very simple. So the first one is I would get myself a domain. It can be a very simple domain, it can also have an add-on. For example, ketocax.com or Allen's ketocax.com. So you buy that domain through platforms like Squarespace and you create a landing page that is mobile optimized. And you just start very simple and you say, hey, I'm creating the best keto cakes, low sugar. You can buy them now online, fill in your email address or already create the online shop with one or two products and you don't need to have the products yet. You create the website, you create some imagery today with AI, upload them and have this website done. I would say in three to four hours, maybe half a day, you have this website. Then the second thing is what you do is you start to create these keto cakes for yourself and you start documenting these on TikTok and Instagram. So you create videos with your camera and you just start recording with the stand, how you're creating these cakes and then you put them on social media and you just document your first steps of your business. So what you do is you talk about how you create these cakes, you show people how you creating these cakes and you also show the things that don't work. You just put them online and then you say, hey, if you're interested in, you can pre-order them now on Allen's ketocax.com. With these videos, you start creating an online audience, you take people along and you're documenting what you're doing. It's a cool part. You don't need to have a finished product, but you're taking them along. When they come to your website, they can pre-order them. You look if people are willing to pay. You just see, are people coming to the website and are they pre-ordering it? And if they pre-order, you get their email address and you contact them and you tell them, hey, we are not yet ready. But why did you order these cakes with me and you get with the first customers in interaction? The videos that work and that work nicely, you put a little bit of acts on them with your niche audience, for example, if they're in Zurich or if they're in Byrne or wherever they are. And you just start with little acts with the videos that went a little bit viral. The combination of having the website, doing the videos, taking people along and documenting everything, doing the first acts is creating momentum. And that's something that works. I have a couple of companies I help with. For example, Moves is one, they are doing electrolytes, they did it exactly the same way. They got a domain, they created a square space shop or Shopify shop, they created the first videos by documenting it, they start putting ads on it and they have the first customers they ship to. That's a very simple way to create your MVP with a very low cost. The risk is very low, there's no excuse for your brain to tell you you can't do that. And every product if you created your own or if you're doing apps online, whatever it is, you can create these MVPs very simply, you can put them online, you can start documenting it and you can put your first ads on it. This is how I will create the first MVP, it doesn't matter if it's like a physical product or a digital product, it's very, very simple, you can use this framework all the time.