Why You Struggle to Attract Capital | Adesina Intelligence

0:01 Speaker 1 So good to be here. How are we doing? Let me know if you can hear me clearly. Welcome, welcome, welcome, welcome. 0:16 Let me know if you can hear me. How are we doing? Welcome. Welcome. Welcome. Welcome. 0:34 All right, welcome. Let me know if you can hear me before we make progress. Let me know if you can hear me very clearly. All right. Thank you. 0:49 Welcome. Welcome, everybody. Thank you, Joseph. It's great to be here. How are you guys doing? How are you guys doing? How are you guys doing? 1:07 How are you guys doing? I saw a post yesterday, I can't remember where I saw it. The lady was saying, I don't know if it was a lady do said something like I promised my family that this is my year of marital settlement, but we should not vex. 1:31 So I think, I think we have to go again next year. And I'm never talking about marriage now. I'm just trying to put it in context of what your goals were at the beginning of the year and how far have you come. By the way, it's OK if you feel like you've not done much. 1:52 As long as you've made progress, you are also doing something. There's something I wanted to, I, I plan to discuss this evening and I hope that we're able to, we're going to be able to get into it as much as I want us to because I have seen now this effects people, especially when it comes to them accessing opportunities. 2:24 You're right, just few hours or few minutes before I came on live now I was going through some of the applications on our website. And if you, if you are here, you don't know that you can apply for capital on our website now you know, just go to additionalassets.com, right. 2:44 And then you can read through us there to see our application process. We like to say that we invest in underdog businesses or underdog founders rather. So, yeah, if you're seeking capital, you can check it out and see if it's something you'd like to apply for. 3:00 So I was going through some of the applications and then I, I noticed there seem to be a pattern, right people. So let me, let me, let me make it as practical as possible. There are certain people that apply on the website that I know their business. 3:20 Speaker 2 Right. So it's not that I'm not just seeing their business on the what's it called on the database. Now I see this person, I've seen their businesses and then when I get to see their application compared to their business that I know if I did not know their business before, I would rate them below what they actually deserve. 3:49 Speaker 1 I don't know if that makes sense. The website isadditionalassets.com. Just the username. Username. You just put the.com behind it. Yeah, that's it. So I'll say something that just imagine that I know a business, I know a founder entrepreneur physically, I like, I know the person in real life and then already. 4:13 Speaker 2 I have an impression that this business is worth this amount of money. I would like to invest in this business, this and this and this that. Like I have a good impression about the business. Then the business or the founder applies or submit an application on our website. 4:29 And then I'm really, I'm going through the application and then I'm seeing that if I did not know this business before now, I would never have judged them the same way. So if I maybe in real life, I would have judged the business, let's say a 4 / 5, but this application is a 2 / 5. 4:53 And then I saw that as a pattern. So now, in fact, what that made, what that, what I did to my mind is that, you know, made me start questioning all the previous ratings. We have a system, a rating system that we used to analyze to assess these businesses. 5:10 Then I started, I started to question this, our rating that I hope that we are actually not on dilating certain businesses primarily because of the way the founder presented. And basically it's one of the reasons why I just really felt that this conversation is important. 5:31 Many of us are under selling ourselves, Many of us are under selling our potentials. Many of us are under selling our businesses. It's it's you don't know how painful it is. 5:46 Speaker 1 You don't know and it's the reason why. I've heard the same before that people, maybe people will say things like OK I think the common 1 is when you hear people say things like CA students work for C students. 6:02 You're right, A student work for C student if you actually check it well. 6:07 Speaker 2 It's not see, see, let me be as real and I sincere with you. The game is not fair. I'm I'm I'm telling you the game is not fair. 6:25 I, I made a statement sometime ago. Let me see if I can read it out. Let me see if I can read it out. I used to write. 6:36 Speaker 1 My post somewhere. 6:38 Speaker 2 Let me see if I can read it. That I mean, you know, it's it's very interesting. OK, good. This is it. I said. Some of us do not live for the world that should be. We live with a full understanding of the world that is. 6:56 Feel free to call us names. At least it won't include delusional. Let me read that. Let me read that again. Some of us don't live for the world that should be. We live with a full understanding of the world that is. 7:17 In the world that should be, you would be judged based on merit only. Let me let me add that word. You'd be judged based on how good you are. Only in the world that is, is a lie. 7:34 It's a lie. It's, it's, it's not true, at least not in every cases. So it's the reason why many of us feel like this life is not fair, this and this. The honest truth is it is not fair. 7:51 And it is the reason why it must now become a decision that you must understand the game and play it. It must not become a decision that you understand how to win, not just even how to play now. 8:08 So let me give you an example to your excellence. Add perception. Do you understand what I'm saying? To your quality products Add visibility to your to your great business idea, you must learn how to make good presentations to your content. 8:39 You must add container. I'm trying. I'm hoping that this really makes sense to you, right? Because this is this is painful. This is painful. I'm saying your business can deserve a billionaire capital, but the way you are selling it, hardly will you find anybody that will give you 10 millionaire? 9:05 Hardly. So sometimes, you know, it's the reason why you DM me, say over and over that your business is neutral. Your business is neutral. I was. I was. 9:18 Speaker 1 Watching, I was watching someone's content, actually someone close to me, I was, I was, I was seeing the person's content. 9:26 Speaker 2 I know how good. 9:27 Speaker 1 This person is with what the person does. 9:30 Speaker 2 But I also know that with this communication that this person is putting out, I don't know how how else to say it. I know that this person will still struggle for long. 9:46 Just what I'm saying. Just what I'm saying. See, I know people that you see, you can tell me you can betray or you can pollute my confidence in you by the way you present what you do. 10:02 That is I personally, I'm my confidence in what you're doing is 100%. I truly believe what you're doing. I truly want to be a part of what you're doing. I, I, I'm truly confident in the potential of what you are beauty. But when I see the way you talk about it, the way you present it, the way you sell it, you can pollute my confidence in your business because I cannot be more confident in what you are doing than you. 10:28 I cannot have more hope. I cannot believe in the potential of what you are doing more than you. So even if I think that's what you are doing is worth a billionaire, if you say it is only worth 20 millionaire, I'm going to come down to your level. 10:49 I'm going to come down to your level. Some good is not enough. My product is quality is not enough. Let me let me give you a practical example. I will try to quote. 11:05 Speaker 1 What I want to say so that it doesn't really fit to anybody. 11:10 Speaker 2 You cannot say that you truly want to sell. Let's say I end items. 11:19 Speaker 1 I mean, maybe you want to make. 11:21 Speaker 2 Good fashion items. 11:22 Speaker 1 Right, let's say a corporate handbag. 11:25 Speaker 2 Let's say let some leatherworks, that's what. 11:27 Speaker 1 You want to do, right? 11:29 Speaker 2 And you truly want to, I don't know you're, you're, you can be using quality materials, right? By the way, let me just say it as a disclaimer. Hope you know, hope you know that there is no handbag. 11:47 I don't let's, let's assume that let's assume there is a number selling for $10,000. I don't care where they source the material from or if unless in fact, let's even break it even Diamond, diamond, diamond is not what the price is being sold for. 12:05 Scarcity is part of the pricing That's scarcity drives the value. I'm trying to communicate something now. I'm hoping you are getting it. And let me just this, let me, let me just branch and say this before because I'm trying to say if your pricing, if you're only marking up your pricing based on direct costs and you are not selling volume. 12:33 So that's the balance. Just how do I say if you are marking up if your markup is directly to costs, that is, there's no what's this thing called now? There's no goodwill value. 12:49 There's no goodwill cost you adding to your products you are doing yourself. It's a disservice. Let me let me paint a picture for you. Let me paint a picture. I'll still complete my story, but let me paint a picture for you. 13:05 Which one carries more weights? If I, if I record something in a video and post it online and when I say, oh, come and meet my office one-on-one and then you sit down and I'm telling you something, which one will you assume carries more with the YouTube video or the one I'm telling you one-on-one, I need responses. 13:31 Which one would you would you would you believe that carries more with the one you watch on what you want you saw on YouTube or the one I'm telling you one-on-one in person? Which would you believe that carries more with? What should you think is more valuable? 13:47 Is more whatever? 13:49 Speaker 1 All right, let let me. I would I would wait for. 13:52 Speaker 2 For your response because once you the one in the office, the one-on-one right now, even though the one on YouTube is free, the only reason why you are why you say the one-on-one is more valuable. 14:08 Even though I might be saying the same thing, why There's a soap, there's a soap, There's a perceived value attached to My presence. So when I'm sitting before you, you are not just hearing what I'm saying. There's an unspoken value you are attaching to my presence. 14:28 And then the ambience. Maybe when you enter the reception, you saw the number of Staffs in the office, right? You saw all those things. You don't know what they actually value, the actual, the value value you perceived they add to it. 14:49 So there was a time someone came to me and I told the person. So basically I said, I, I want the one-on-one session with you and all those things. And based on what I know about this person, I, I just sent him a link of one of the videos I've done before. And I said, watch this video. 15:06 And person was like, no, I really need to speak to you. I really need to talk to you one-on-one. And I was confused, do you want to see my face or do you need the information, the intelligence to solve your problem? 15:23 I see, I see some videos online, you see some, what's it called? Some leatherworks guys, they would be saying that don't patronize them. Christian Dior, don't patronize them. Louis Vuitton, don't, don't patronize all those luxury brands come and support their own business. 15:40 Doesn't the same material and all those things in their mind people by designers because of the what's it called now because of the process involved in making it. 15:59 Speaker 1 Because of the kind of leather in economics, right? There are certain things that affect the demand of demand of products, right one. 16:11 Speaker 2 Of the one of the what's it called? There's something called elasticity of demand. I'd really like to quote all distance, right? There's something called elasticity. It shows how demand responds to price. Luxury goods demand does not respond to price. 16:28 So some goods like essential goods, the higher the the price, the lower the demand for luxury goods Is not is not the same. That tells you something, but what's the reason for that? 16:43 There there are other perceived value attached other than the substance in itself. Once you understand this, you will realize that my product is quality is not enough. 17:00 Oh, I'm the best at what I do is not enough. I'm very good at this thing. It's still not enough, you know. 17:13 Speaker 1 There was a time I used to, I, I, I was a part of a program where, you know, it was like they were teaching some people how to apply for scholarships, you know, abroad and all those things. And one of the things that's always interesting in some of those applications is that they will ask you to write an essay, even maybe some fellowships and all those things they asked you to write, write an essay. 17:37 Speaker 2 You see what that what that essay does is that in it neutralizes everyone. So the people George article example there was a time I I worked with someone and then that was the first time I was working with that person. 17:55 Unknown to the person. I had three more projects I wanted to was it called on board this person on to work with me, but I was waiting for this person to deliver on that first one before I introduced hear me. Can you hear me? Can you hear me now? 18:10 So as I was saying, I had three more 3 of that. 18:13 Speaker 1 Project I wanted to onboard the personal. 18:16 Speaker 2 But I was waiting on the completion of the first one. Oh, once this person does this one, I'm comfortable with it. We just have three more projects. In fact, I can remember on one of those days, and this is something you guys, everybody here should learn. 18:34 On one of those days, while the person was working with me on that project, I called the person and this was what I said to the person. I said after you finish this project, if you ever have to wait for subsequent clients, you have wasted this opportunity. 18:54 Let me say that again. I said I gave you this project. I know it's your first time, blah, blah, blah. I said well, I gave you this, I trusted you with this project. I said when you are done with this project, if you ever have to wait or pray or wish or wait for clients, you have wasted this opportunity. 19:17 Interestingly, the person wasted the opportunity. I'm not saying the person is a bad person. If he or she knew better, he would do better, right? He just did not know. 19:30 Speaker 1 Better at that at that time, at that point in time, right? 19:36 Speaker 2 But the truth is, we just like to throw logic. 19:42 Speaker 1 Out of the window. We just like it. It makes us feel good, just makes us feel good. So back to the story I was telling at first that. 19:54 Speaker 2 You can't say. 19:57 Speaker 1 All right, let me hope that we are back now. I saw, I saw, I saw someone who was trying to sell, you know, a particular product. I'll mention the products for some 76 figures. 20:13 Is it 6 figures or seven figures? 7 figures is from 1,000,000 here. So 7 figures there about about two million there about. 20:20 Speaker 2 And then I saw the packaging and I'm like, no, you would only package like this because even you, you've never patronized anything of luxury you've never truly experienced. 20:34 Speaker 1 And the truth is, is the reason is the reason why everything is luxury to certainly real estate agents. They really don't know what luxuries. So whatever they don't have back at home when they see it, they call it luxury. 20:54 Does that make sense? The same thing that particular products to the person has no experience luxury. So but the kind of. 21:02 Speaker 2 Clothes this person buys this how they package it. So if I could even go a step further to package like this, I've done better than the one I'd buy. So that's the best the person could think of. But the person has actually patronized or experienced true luxury. I've got it from true brands. 21:18 That stands for luxury. You, you know that you don't brand a product of over 2 million this way. You don't package it this way. See the summary of this today's session is this. 21:34 Many of us, we are focused on everything except what's truly important. We do. We do too much of the things we should outsource. We do too much of the things we should we should actually outsource. 21:52 And we do less of the things that you can delegate. We do less of the things we can't delegate. We do more of the things we should delegate. We do have the things we should delegate to. Some of us, if you are not running up and down running a tasket and you know, working with every part of your body, you are not working hard. 22:14 So you use all those energy to work hard, but then there's no enough time for you to even sit down and ask yourself, how do I, how do I move this business forward? What? 22:29 What sort of what sort of capital do do we do we want? 22:32 Speaker 1 At this state of our business and how do we attract them? 22:35 Speaker 2 What sort of clients or customers should we start attracting and how do we start attracting them? Is that this I should change. I get things I should stop doing. I get things I should do more, right? 22:50 Because see, the truth is my day, my my day job is I sell businesses. 22:56 Speaker 1 I sell businesses to investors. So when I'm speaking to certain investors and I'm trying to one of the things many people don't know, right, Let me just say that. So for example, if I'm speaking to certain, what's it called investors, I use examples of the, of the founders in our database and I just play one of their videos. 23:12 So this is one of the founders that we're looking to what's it called risk and release capital for and power and all those things. 23:23 Speaker 2 I also need that thing that you're doing, the way you're presenting your business to be convincing enough for an investor to trust that we have sense, we have eyes to, to pick, right? 23:39 And is the reason why you hear me say that what we do is that what we provide is arms on capital. Because for many of the see, there is an isolated market that I'm really, I'm really passionate after I'm really after, right? 23:55 And I like to not not as not as a derogatory word, but I just like to describe it as describe the market as underdogs or crude entrepreneurs, right? Because that's really that certain people would never have access to the capital they need and would never grow the kind of businesses they need, not because they don't deserve it, but because they just do not have access to certain level of knowledge, right? 24:17 And that you see, you see a person doing something really amazing, but you know that this person continues like this, this person will be small, this business will be small. So and those are the things we look out for, the OK, we doing something remarkable that just a little bit of intelligence and capital, right? 24:34 This thing has greater potential. But also there's a way you communicate it that shows that you are OK where you are. You know, I've run into trouble trying to help someone who doesn't want to be helped because let's do it like this. 24:52 You're trying to teach someone who doesn't like, who doesn't want to swim, how to swim. If the person gets to swim and they are nonchalant about it and then they drown, they'll blame you. So it's not everybody you help. You have to check that this person truly want to be helped, truly want to be helped, truly want to be helped. 25:14 So there is a way. We need to communicate our readiness opportunities. There is a way. We need to communicate our own golf opportunities. There is a way. It's only about saying I'm trying to raise capital. Oh, I need this amount of money. Oh, I need that amount of money. Have I know someone? 25:30 You see, I like to share stories like it's not it's not, it's not coming from the happy place, right? That you know that this person needs capital, you can provide the capital, but you know that whatever new capital I'm giving to this person, this person's that is a waste. 25:49 And then so pay attention because you have it in mind that you truly want to finance this person. You try to start exposing them to certain certain body of knowledge. So you're like, oh, have you seen this video? Oh, have you read this thing? Oh, have you seen this thing? But then you can see that they have 0 interest in all those things you're saying. 26:08 Do you see why you would never finance them? What I said now, did it make sense? There are times you want to finance someone, but you have to first make them ready for the kind of capital you want to give them. Once they're not interested in the journey you are trying to take them on, they are also they also cannot claim to be interested in the capital. 26:30 So the opportunities that you first have to be schooled for, the opportunities you must be schooled for. 26:41 Speaker 1 There's a process you must be taking through for you to deserve the opportunity for you to qualify for the opportunity. I mean, I was, I was, I responded to one of the one of our applicants, right on some particular business I wanted to that applied for, I don't know, maybe I think it was about $100,000. 27:10 Yeah, I think so. And $100,000 or $50,000. So I replied to the person, oh beat for idea, great concept and things like that. And I said, OK, wait to we don't just finance beautiful ideas. Yeah, we are not, we are not really looking for one. We are not looking for potential Unicorn idea. 27:25 We just finance you blindly. I said make it practical please. Right. This thing you want to spend money on, Give me a professional estimate of the person that is going to build it. 27:37 Speaker 2 A specific estimate of the items of the equipment of the gadget. That's going to be dead right. And then show me the post capital projection. What are the what are you thinking that after you've gotten this done, these are the revenues you would get? 27:53 And then I told the person, if this is your first, what's it called? Should I use the word outlets now that you want to do? You cannot want to start with this amount of money, right? There must be a way that we can start small because you've not done anything in that regard for me to trust that this is going to be productive in your hands. 28:20 Because sometimes capital can kill you. Fact, capital can kill you. Capital, can you just suddenly think you've arrived? One of the, one of the and of the Honest City, one of the blessings, or one of the bestest one has ever done to me was told me no because I realized that I was getting used to the custom of throwing money. 28:52 Speaker 1 At every problems. 28:54 Speaker 2 And many of us think once, once you have a business from the next thing is that if we had money. No, no, no, I said. I didn't know. I didn't know that I was becoming that person right, because you have assets capital you just once I mean you account any problem you just right and I realized that I was even explaining that there was a particular entrepreneur of us that I was just I was just financing a failed project over and over again until I realized that all done this person is not going anywhere now. 29:34 So sometimes it's not capital first, it's intelligence first. It's not, it's not capital first, it's not capital first, it's not capital first. 29:52 One of the one of the discipline, one of the discipline that I have now when it comes to deploying capital, right, even though we think long term, even though we think patience capital, we true, we are not, we are not really looking to say, oh, you might want to exit in five years or we are trying to push you or force you to exit. 30:11 No, no, no. But it's must make sense. It must make sense. You must make sense. The business must make sense. 30:26 We are not. I don't finance excitement. I don't I don't finance big ideas. I finance practical solutions. Practical ideas. Is this workable? We will this make money may even if he's not going to make money now, will it make will it ever make money? 30:45 Some business would never make money. Is it under percent sure that a business is going to do well? No. But can I also do my due diligence to reduce the number of losers? Yes, because that's my job. 31:02 That's my job. But I'm saying sometimes even when we are ready to finance you, you sold yourself shorts, you sold yourself shorts, you sold yourself shorts, right? 31:19 There was a there was a business I reached out to I think one or two years ago just so that I said, no, there's something here. But, and this is one of the things that made me interested in the person or made grew. 31:32 Speaker 1 My interest when I talk to that, that's oh, I want to finance this thing. Tell me what, what's, what's the, what's the deal? I really want to put capital here. And the person replied me that we are not ready for capital yet. We are not ready for external capital yet. 31:47 Speaker 2 Let me let me let me prove this thing. Well, by the time she came back, she was the business was probably now about five times more branches more this now I was not even more interested now as I did maybe I was thinking of investing maybe 10 million, maybe 20 million. 32:05 No, we're looking, we're looking at raising almost a billionaire for the business. Sometimes it's it's not just just, it's not every money you take. 32:24 And in fact, sometimes you can only reject it in capital if you truly know what you're building, if you many of us are not even confident in the future of what you're doing enough for you to work out of certain of certain negotiation. 32:42 We are not, we are not, we are not. That's that's where I started from, where I started from that if I know your business one-on-one, I could rate your business a 4 / 5 and by the time you come to open your mouth, start telling me about your business, you can reduce my rating to 2 / 5. 33:06 I've seen it happen over and over. Meanwhile, it should be the opposite, that even if I experienced your business before I spoke to you, it's 4 / 5. By the time I'm speaking to you, it should be 5 / 5. Seven over 5. It should grow, but because you've not learnt this thing, you've not learnt this thing, you've not learnt this thing. 33:36 There are some shows that you watch. I used to sit with the likes of Africa's Business. Yours. Funnier. Not politically now, right? 33:50 Speaker 1 There was a scene, I can't remember very well now, but as a scene in the documentary of of Trump, the American Dream that. 34:00 Speaker 2 This guy can sell you bullshit. I've said something before now and let me say it again, is the reason why it looks as if people that are doing illegal stuff or things that are unethical, they, they understand how the world works more than those who actually doing things that are commendable. 34:23 So you will see someone who it looks as if those doing what you called bad stuff, evil stuff, they have sense more because already they know that what I'm doing is no good. 34:42 So I need to find a way to ensure that people buy into this thing. But we or those of you that think of what I'm doing is the best enough sliced bread, then you relax, then you relax. So once I should give practical steps. 34:57 So let me, let me, let me give maybe 3 steps. Let me give three steps. Number one, number one, it is OK. It is OK to not introduce yourself or your business until you are sure of what is going to come out of your mouth. 35:23 I know this is not exactly what you're expecting to hear. You thought I would just give you, oh, be confident. Oh be this. No, the first thing because I see that this something happens a lot. I noticed that some people when they're playing on on our website, it is when they get to as they're imputing the full name this and this tell us about your business. 35:43 They just do it as if they're doing something impromptu. No, you don't. You don't see see, some of you meet people at events and instead of you to just greet them and walk away, you introduce yourself and spoil every chance of ever actually getting to introduce yourself to them. 36:07 What do I mean? You don't have a previous speech or anything you want to say. You just come, you talk and then you spoil the person's impression of you that the person doesn't want to speak to you again. It is OK to meet someone that you know has something to offer you. 36:24 And because you don't have a pre planned organized thoughts yet, keep quiet and let another opportunity prepare itself. Don't, don't be too fixed. Sometimes in a big opportunity comes both ones. Opportunity comes both ones. You can actually shut the door permanently to your to yourself. 36:43 So first in first it is OK to keep quiet. It's OK that you as you're applying you get to a place you are not sure of this thing. OK, let me come back and apply tomorrow. Oh you got to the place. Don't make video. This thing is not clear. Oh let me wait till daytime tomorrow. 37:01 What are you rushing for? What are you rushing for #2 Have a pre planned, a pre prepared, if there's a word like that, business profile, introductions, elevator pitch, whatever it is, there are some things that you don't do it. 37:32 You don't do it impromptu. You must be ready for it. See, I said something I've said it I've said this months ago that live your life as if you are one meeting away from the opportunity that will change your life. 37:49 Let's assume, let's assume right now I say I want to I want to invest 5 millionaire on one business. And I say, and I do speak at random someone here I had you to the core and I say in one minute, speech yourself to me, there's one millionaire on table I'll send to you right now. 38:09 Are you prepared? Do you have not that you are thinking about it now? Have you actually prepared it that you all you are waiting for is let let me just run into the opportunity and in fact, this thing is to is that you don't that you are not prepared for. 38:28 It means that even when the opportunity comes, you won't recognize it because it's what you're looking for that you find. I let let me ask you, let me let me say this, this is a good place to say this. I was speaking to someone and I said, do you know how many units of what you do? 38:47 Do you know how many service, how many clients you need to work for, for you to make one billionaire? And you say hey, 1 billion and I said what, 100 millionaire? He said no. He said he doesn't even have 10 millionaire for 10 million. 39:04 And I said, you see what's just explaining is the reason why some people in their lifetime, we will never do anything in billions. Do you know it is possible for you to leave? They give it to you and die. And you actually never picture yourself or prepare anything in billions. 39:26 Why? Because it was never even a desire enough to become a thought, to become a plan. It's what you're looking for that you see. It's what you're looking for that you see. 39:43 So even this is the thing, if you decide now that you want to raise 1,000,000 naira capital and I see your business that and I'm like I want to invest 10 million into this person's business. When you open your mouth, introduce yourself to me, you will introduce yourself at the level of the one millionaire that you've prepared and you will drag my budget down from 10 million to 1,000,000 because it is what you are prepared for, that you also that's what is the capital you desire that you prepare for now. 40:13 So you prepare the level of 1,000,000, if you are going for billions also, you prepare the level of billions. That's it. You prepare at that level, you prepare at that level, right. I don't know ask what's your, what's your margin on, what's your profit margin on this thing? 40:32 What's your Net margin? You don't know. So what's your monthly revenue like? You don't know, you don't know your figures. That's why I said first in the first, there's no rush. Take your time and define all distance. 40:49 Take your time and write all these things out. Take your time and prepare all these things and then carry them along with you. Carry them along with you. Oh, you now want to do this because you you already prepared. 41:06 It's it's, it's easier to do right. And then lastly. 41:10 Speaker 1 I've told you it's not a must. You can, you can shut up if you don't know what to say yet #2 you should prepare the number 3, which is also often one of the things that most emerging entrepreneurs do or do wrongly. 41:28 Right you're now I'll say this and I'll break it down. Your appearance is part of the pitch, and I'm not talking about dressing alone. 41:50 Speaker 2 It could be your product packaging, it could be your dressing, it could be your social media pages, it could be the choice of words you are using. 42:06 It could be your courtesy. It could be and I'm I, this might sound very weird. It could be how you smell. 42:22 It could be how you relate to people around the person you're trying to pitch to. It could be the intentionality with the way you type in on those applications, because I'm talking about appearance. 42:40 We just think he's dressing. No, no, no. Justin is also one of many. Justin, just so there's a way you type something, someone. The mind that type this cannot undo much the mind that type this that you are comfortable typing like this. 42:57 No, no, no. Everything you do should see everything you are doing. You do it with the knowledge of what what that thing can attract. This is our wrap up. So pay attention to this. 43:14 Let me make it. Why am I making this video? Two things two things number one, it would attract the kind of entrepreneurs even the topic I'm choosing right. Do you undergo entrepreneurs that would need the kind of answer of capital We are we are providing to understand to understand we are driving and to to submit applications on our website. 43:39 Secondly, there could be an investor on this call, someone who is just looking to find an Ave. to finance emerging businesses, right? And he's listening to our ideology of the businesses we are selecting. And he's saying, this is the kind of person I would like to partner with because not just this person have the database of the businesses that we are financing. 44:03 I also like the ideology and so on. If I listen, I'll be saying, oh, additional is not my kind of person I want to partner when it comes to investing in businesses. Oh, he thinks long term I want my money shots them. And so they say no. He takes long term. I like long term. Everything you do, you do with the consciousness of what that thing can attract, what that thing can attract, what's that thing can attract, right. 44:36 I, I, I understand that applications in capital markets. Why don't I talk about stocks? Why? Because I don't want to attract some people that don't want to gumble in stock markets. I, I know someone asked me. I didn't say anything about the refinery. I won't because I'm intentionally about what I put out, because I know that what I put out the time is what I attract. 44:56 There's this question I like to ask if I patronize you now and I give it and I give it to the president of the country, if he sees the product and he likes it, that's one. When he comes, maybe now searches your social media name, he searches your brand name on Instagram and then he sees your page. 45:14 Will the president think I all know him or I dishonor him? That will tell you the caliber people that are patronizing you or why did caliber opportunizing patronizing you? Do you get analogy? I patronize you now. 45:30 I give it to president, I give it to first lady, I give it to someone of them. Right When the person comes around and said your brand name and sees your page, will the person think I honour them or they would think, oh, this is what I'm worth. 45:46 So you can now check your page and ask yourself what's customer profile? Would what I'm putting out attract? What kind of clients, what kind of customers, what kind of investors, what kind of partners, what kind of waiver is what I'm putting out going to attract. 46:07 So I'm putting out going to attract you. You can't be putting out you can be present yourself a song. We need 100,100 thousand business grant. I mean that's all we look at give 50 million. It's not possible. 46:23 It's not possible. It's not possible. All right. 46:28 Speaker 1 This is where I'm going to wrap up. I believe that you've learned something today. On Sunday, I would be at on wine Fest with I'll be at founders around by on wine fest in Abuja. 46:43 If you're there, I think that's quarter by Mara. You can check my page. You can check the page. You'll see the what's it called as the flyer there. If you're in Abuja, you can join me register the assisted available. Then next week Saturday, I'll be in Lagos additional live in Lagos, right? 47:01 Just go to ourbioadditionalasset.com/live. You can sign up also. And I would see in Lagos, I don't know if there's this is available, but check. I really don't 'cause I think the maximum we're trying to have is 50. So I don't know. I've not that's, I've not been really posed. 47:17 I've not this is I'm even like actively promoting it, right? So if you're in Lagos or you'll be in Lagos. So people already sent me they've booked their flight ticket and and things like that. So be in Lagos, it's going to be, it's going to be really, really thorough, right? 47:33 Don't worry, there's food, there'll be break there, don't worry. So yeah, additional live Lagos, we're going to be having fun. What about Abuja? Don't worry, we'll do Abuja too, right? Yeah. And then I would see you some other thing. 47:49 I'm thinking of doing a particular YouTube series, daily series book you, you, you'll be, you'll be informed if that would come into play. All right. And then if you're an investor on this call and you're looking to, you're interested in what I just described now on our website, there's a, there's a, there's a tab you see once you go there, you see partnership. 48:12 So you can just click the OR go to additionalasset.com/partnership or partner. And then you can see if a short form, just like A44 box for sales form, fill it and I will get back to you. Or you can send us a game on our platform and tell us your interest in what you're looking to do. 48:27 And I'll reach out to you. If you're also trying to risk capital, just go to our website, you see the application that if you're looking to risk capital and then we'll get back to you or someone to receive your application. Enjoy the rest of your evening. Is there any plans for Benin Republic? 48:43 Benin Republic? Oh yeah. I mean, Ayolua, if you have a community there that you think can turn up, I wouldn't mind. We currently have one in the plan. I don't know if I should mention it now. So maybe when we are doing that axis, we can just do Ben Republic. 48:59 We have one in the plans for Chad, right? But because it's a Francophone country, they speak French, so we need to put certain things in place. But yeah, we have something in Chad. So maybe after Chad would would do for what is it called Ben Republic. 49:15 We have some exciting news actually coming on. There's some places I'll be touching on just to see how we can both raise capital and then provide, deploy capital to certain, certain African businesses across board, even outside Nigeria. But yeah, there's a lot of work to do. We truly, truly have a lot of work to do. 49:32 And I hope that it's not just going to be our success, but also the success of what the businesses will be able to grow with. Right. I'll see you some other time. Bye, guys.