Why Vanity Numbers Work | Featuring "Numbers Guy"Joey Cargill

Welcome to the firm report. The show where we pull back the curtain on what it really takes to build and grow a successful law practice. Each week we'll be talking with attorneys, marketing pros, and operational specialists from law firms around the country. We'll dig into real stories, smart strategies, and then practical tips that can help you grow your firm and serve your clients better. Let's get into it. This guy, I mean I had flyers in all these nightclubs where I had these event calendars in the bathrooms every nightclub in Houston. I was like probably the fourth largest publication in Houston with a flyer. I mean I had so many, you know, you look at Dave and Buster's, you know they put out like I had their logo on there, then I had event calendars on there and you know and that's before the internet. You can find out where everything's at and everything, but you know I had them in the bathrooms and everything. I was trying to sell us, we owe three, two, two, two, two, two, two, two, and I was trying to sell it. The Frank Hayes are and you know I'm like hey, you know, you buy the snow, the summer's going to change your life. The summer's going to put your whole age. You're going to get to make a lot of money for sure. I don't know, yeah, I don't know. Come on Frank, let's do this, you know, and so, you know he walks on down the way and then I see Kyle Bacchus and he was in a mass fort made perfect and then, you know, I stuck to him like glue, you know, and then he's coming out of the last session, the last minute and then, you know, I call Richard Harris on the phone to go on the 7-0-2-4-4-4-4 and I'm like, hey Richard, where are you? Come to the pool right now, you know, and I want you to talk to this guy Kyle, I had a dimper. So, yeah. Well, you look at the numbers, you're looking at the premium go-to, right? You're trying to monopolize like the premium numbers in the market, not just self. Any number, you know, you're trying to get the lawyers, the prime, prime. We have our guest today, Joey Numbers. Joey Cargo, if you want me to say it, but Joey, I appreciate you joining us today. How are you guys doing? Doing excellent, doing excellent. How about yourself? Not bad. Yeah, yeah, where are you? I know you're always traveling. Where are you today? I'm in New Jersey at the New Jersey trial or a conference. Very nice. How's that going? That's okay. Yes, it's definitely, you know, I'm looking for Bon Jo, we haven't found him yet. No, but what's the best Jersey number you've got? I think, I'd be like, 609-2-2-2-2-2-2. Oh, you love the two. So this is your lucky numbers? I know you're from Vegas, or that's where you reside, right? It doesn't matter. I mean, repeat the numbers, repeat the number. Repeat the numbers? What does that exactly mean when you say repeating numbers? I know you're in the number of business, right? Is it all about the numbers for you? Repeated numbers are like 2-2-2-2-2-2-2-3-3-3-3-3-3-3-3-7-digit repeater. Yeah, is that like a perfection in the game? I mean, if you look at, you know, thanks from a mathematics standpoint, I think that that's the best way to choose a phone number is by using simple math that probably first graders use, you know, process of elimination. And, you know, the most rarest number is the 7-digit repeater. And, you know, there's only 2, 3, 4, 6, 7, 8, 9. There's only 7 of those. And, the 6 is, you know, people relate that to the devil. So, you know, I mean, I'm not, there's some people that are like, they don't care about 6s, they're like, it's okay for me, you know, because it's still, you know, 7-digit repeater. But, you know, I had one guy and I was like, and I think it was Baltimore. And, I had him sold on a 6s' number. And, I sold some numbers to a gentleman named Frank Storch. And, he's like, I don't care about 6s, the 6s are fine, you know. And then, so, then I was going to resell his number for him. And, to somebody, then the guy went home and his wife was at, you know, sleeping and around the bed, you know, like, you know, watching TV and stuff. And, he's like, "Honey, you're not going to get a 6666666 number, no!" So, the next day, my wife would let me buy the number from you. It's a devil. You know, it was crazy. But, I'm like, off-rank, I didn't sell your 6s' number. So, if anyone wants 4106, as you can call me, or look up Frank Storch's number, but Frank's a really sweet guy. I mean, the guy, you know, is, you know, just really one of a kind guy. And then, like, I sold him, you know, several numbers for, you know, low money back in the day. And, I was like, "Okay, I'll take, you know, 410 diamond. I'll take, you know, this number, that number." And, I think he still has all the numbers, you know. And, I finally showed him a place where you can hold him for, like, you know, a dollar a month, they're supposed to getting hosed by the carriers, you know, having to pay, you know, 20 bucks a number. You know, if you're holding 20-30 numbers, you know, that could add up a lot if you're a collector of numbers, you know. So, that's his final actions of numbers? Yeah, I mean, people, you know, are like, like, Frank was like, "Okay, you know, oh, I don't care. The value. I'm making an investment." You know, and he, you know, wanted to invest in the numbers. But then, he gave him to his friends, gave him to his daughter, you know, things like that. And, you know, it's just a coincidence. It's kind of, like, just funny how people, you know, will buy, you know, a lot of different numbers. And, you know, I have a couple clients like that, too, that, you know. So, I guess we better get into, like, how I started the business and everything, and how I got into the business. And, I was a ticket broker, and then, you know, I, you know, scalp and tickets. So, you know, I mean, I almost hit the.com boom, you know, when I was scalp and tickets, I had a, you know, I started selling cowboy tickets, probably at about like 11 years old. I went outside the cowboy stadium and I saw some kids selling tickets. I saw guys selling tickets, and I was like, "Huh, so I bought a ticket, and I was like, "I think I could just resell this ticket." So, you know, I learned really quick how to sell tickets. And so, at the end, you know, I had a company, and it was doing, you know, probably, you know, $3 million a year and a sales and stuff like that. But anyway, I sold it because I kind of got upside down on a big event. I mean, if you sell tickets to the World Cup or the Super Bowl, and I mean, if you pre-sell them, and you can't deliver the ticket, I mean, you can be in a world of trouble, you know, very quick. And so, I didn't get in trouble, but, you know, I did deliver every ticket, and there was just some brokers that just folded up on the World Cup when they sold a ticket for, you know, $500 and had to, you know, pay $2,000 to deliver the ticket because the market was so big, you know, to get the ticket. So, after that, you know, I just had had enough money to go to strip clubs for like six months and get drunk, and I didn't even drink before that. So, I was just, you know, getting drunk every day, and I was had a high rise. And so, I went and saw these other ticket brokers. And so, one of them had two A1 tickets, and Houston, the other guy had 713 tickets in Houston, and he copied his idea. But these guys, one of the guys was like my arch enemy. I mean, this guy, I mean, I had flyers in all these nightclubs where I had these event calendars in the bathrooms of every nightclub in Houston. I was like probably the fourth-largest publication in Houston with a flyer. I mean, I had enough, you know, so many, you know, you look at Dave and Buster's, you know, they put out like, I had their logo on there, then I had event calendars on there, and, you know, that's before the internet. You can find out where everything's at and everything. But, you know, I had them in the bathrooms and everything. So, I felt a pretty good business just with these flyers, and this guy would throw away my flyers. I mean, yeah, he was just, he tried to get clubs, and he got a few clubs with flyers, and then he, you know, then what he did is he, you know, threw away my flyers, and that girl's going to girls bathroom, threw away my flyers, and he was, you know, as brutal as it can be. I mean, he probably cost me, you know, $150,000 in printing bill, and I threw it with a true way alone. I mean, shit, and I mean, I couldn't have a worse enemy than this guy. I mean, shit, I mean, he's just out to get me. And so, he had 713 tickets, and then another guy had a robber copied his idea with two weight one ticket. So, I mean, then I'm like, what the hell? It's going on here, and I didn't have a ticket brokerage business anymore. I was just kind of about, you know, maybe about like two months away from my drinks that I could buy at the strip, called left, and my rent to pay before I'm on the damn street. And so, I saw, you know, I'm like, man, that's unreal. What are they arguing about? What the hell is this about, you know? So, I started researching, and then I got some other, I got, I got, I came up to New York, and I made a deal with RCN Telecom to buy like some, I paid somebody in a location in New York. I think I got, I got New York probably about like fifth or sixth number, but I got a few ticket numbers. Then I got two on two tickets, and you know, holy crap, two on two. Hey, I said screw this shit. So, I could talk the guy in to, to, I said, hey, I got this idea, ticket numbers, and you want to go ahead and get the ticket numbers. And I said, you have to give me 20 grand, it'd be my partner, but, you know, and I'll go get them all, so he goes, okay, so I used, you know, his credit and everything, and you know, I went and bought them all in his money, and so, you know, I could travel, and I could buy these numbers, and I didn't have to pay the bill, and, you know, we got about a hundred of them, and I didn't really imagine that I could get a seven digit repeater, you know, so I'm getting other numbers, you know, that I was selling. And then what happened is that, you know, I was tracking, I was tracking a lot of numbers. I had the guy in my, my, my building, I had a high rise in Houston, I had the guy that was like the concierge downstairs, I had him doing some work for me at night, because I said to look up this shit at night and stuff. So, we'd get these reports, these paper reports, you know, with all these different codes of shit that like was with the numbers, and so I said, hey, do these reports for me, I need to do them at night, you know, high dollar, you know, building, you know, my building was pretty nice, that I stayed in, it's just like three grand a month, but, you know, I let some firefighter kid live in there, but, you know, it was, it was definitely a place to take strippers and to have fun and look back in the day. Yeah, I knew all that stuff, but, you know, well, you know, were you selling tickets in Houston around? Yeah, I was selling it in Houston, I had a store in the gallery, I'm all near the ice industry, and I had a store, about a half a mile from the gallery on the corner, a chimney rock in West Timer, and the days of Warren Moon, the Houston Oilers? Yeah, I saw Warren and Rick's and, you know, Man's Club, and, you know, he was a regular patron over there, you know, he was like the Warren Moon, is the Houston Oilers there, right, which I think, man, that's a while in the Cowboys. Yeah, Troy, you're talking about, you know, all the guys there, and strippers put me in business in the ticket business, because, when I, I had the soul tickets out of my pocket, so I'd go and strip love, and I go, you all want Madonna tickets, and, you know, I wouldn't give them money, I just want them to give me money, and, like, a drug dealer, but not drugs, you know, tickets. So you can't go in, they're selling tickets, and give them more money, and they're giving you, you know, that's the deal, I had my flyers, and, like, I had a big boards in the back of the strip clubs, and, like, the dressing rooms in the Man's Club, and, you know, the same Man's Club that's in Charlotte, and Rick's Cabaret, I had an, in the dressing room, and I changed the letters in there, so I can draw out in the dressing room, the strip clubs, you know, and I'm like, oh, G-stringed up in everything, and I'd be like, you know, you know, hey ladies, I got in the, no, it's Billy I, I don't, Billy I don't, the guy just hardly ever came, you know, they all had this line of girls, one Billy I don't think, but when Madonna came, I had information that they were going to release the tickets, you know, of the day of the show, so I had my people waiting right at the, at my outlets, because I had outlets where the people just check every second, you know, they were the one we were checking, I remember I was back in the day, they had the printing machine, right, yeah, ticket for actually tangible, they had to spit through the machine, I was, that's about a ticket master machine, or it was like a big deal, a few stores had ticket master machines, yeah, ticket master machines, and you know, the ticket stock and everything, so I had outlets, and what they did is that we've got Madonna, boom, they had two shows, and I got it right in the morning, I got front row seats, a release, that's how they made the show, and I got like all these side stage lower levels, and I had taken deposits from at least 100 strippers, I had 50s, about 30 strippers of the men's club meet me at the parking lot, a men's club in Houston, a five o'clock, and I had like 30 girls, or the Rick Scabarray meet me at 530, in the parking lot, they all gave me $20 to pause it, and so I took that money, and I bought the tickets, and you know, and money, I had a little bit of money, I had to add, and then what I did is I delivered a lot of them, and then I put a deposit on 27 over 7 chimney rock, right there, chimney rock and west armor used to be a bank, and I put it, I put it, got the lease there, and then I put a sign on the corner, and then the AT&T look on the corner, I could have picked it at that location, it was 3500 a month posted, like 1750, but I didn't, but that location ended up being probably one of the best locations in all of Houston, because it's so close to Calgary on the second busiest intersection in Houston, but my sign, they tried to tell me, I couldn't put that sign up, and I said, "Hey man, it's in my lease, a few, you know, forget you, you know, buzz off, you know, you ain't doing shit, I got the sign, but I put that sign up, I meant, anybody started coming in there, and I had all the strip clubs, I had all the bars, the flyers everywhere, and I was on, like, the radio, you know, talking about, you know, I'm like, it's an celebrity guest, and all this stuff, and yeah, it was a nice ride, because I was sitting front row seat, probably, like, six grade, man, I mean, I had all my kids in high school, middle school, waiting in line at all these outlets, buying tickets up, and, you know, and so, you know, I had the computer operators, I mean, you know, whenever I had a show dropped, and when I was at, like, middle school, or even in high school, I remember one time, I motley crew dropped it, like, 1015, just magically, you know, somehow, they didn't even announce it, and I got like 100 in the top 10 roads, it was like, it's all sent out, I just showed up to the school, you know, and paid the lady for them, I mean, it was, you know, it was, it was great, because, you know, I saw friends for six shows, I saw Bruce Bringson third row, I see Michael Jackson, you know, my wife's mate, I mean, every Bruce Bringson USA, you know, born in the USA, there's so many shows, and, and, and I don't, you know, you know, I helped in school too, you know, I don't even know about it, made it to high school, I didn't have the principal having tickets, you know, I was, I was really distracted, I was even mowing lawns, I used to mow like 3040 lawns a week after school, you know, I was scoffing mowing lawns, and then you chasing girls at the honking tocks at night, I mean, honking tocks, you talking urban cowboy, shoe, man, that's, that was going on in Houston. And grew up in Texas, huh? So you grew up in Texas? Yeah, yeah, you talk about the Wrangler jeans, all those tight jeans, all those girls, I mean, it was, that's what was my main motivation for making money, you know, to be honest with you. For sure. So you started with tickets, how did you end up at numbers? I mean, sound like you were an early innovator with phone numbers. With the ticket business, you just, you knew you had to get into the phone number game. Yeah, the phone numbers happened with the guy that, that was throwing away the flyers, and then, and I sold the company, and then, so what happened is that, you know, I just, I think I sold one of my first numbers, this is like five and one two attorney, and I went to Austin, and you know, I just had a phone book from, you know, in the, you know, I went in the cheapest little hotel. I mean, this thing was deluxe in on I-35, it's still there, and you know, I picked up a phone book, and I got my phone, you know, probably a motor roller or something, and was dialing and told the guy you want, you know, by one two attorney for 5,000 bucks, and he goes, yeah, you know, and I went over there and sold it, you know, that was kind of how it worked. And now you're in business right from there? Yeah, so buying and selling phone numbers, and so, you know, it was, you know, I had the partner there with the ticket phone numbers, and I asked him, is it, hey, you know, do you want to like sell the other numbers? So we can do this as a business, and he's like, no, I don't, you know, I only want to do the ticket numbers. That's okay. And, you know, I had actually, you know, the guy, you know, had, we've got all the ticket numbers, we really didn't have a formal agreement, and you know, they were really his numbers, and I didn't even ask him for the numbers, when it was all said and done, because I just didn't care, because, you know, I have probably a handful of ticket numbers myself right now, but he, you know, had the ticket numbers, and he used some of them, but they really kind of became, you know, irrelevant, you know, because now, with the internet and everything, you know, the numbers aren't as important as they used to be. They used to be important, but sometimes, you know, they are important, you know, you know, I was just talking to a client of mine that's an advertising agency, and they were talking about a client that, you know, had bought, you know, a kind of a number of, like, 404,000, and how that, you know, they came up with a jingle, and, you know, that how that they were raving about the response they're getting, and how the numbers changed their life, and, you know, and that's kind of like what, you know, has driven me, you know, with phone numbers, is that, you know, a lot of times, you know, people are, like, money-motivated, which, you know, I'm money-motivated, I made a money-motivated money, but, you know, I'm motivated to, you know, change people's lives, and to get them a number that, you know, made a major impact, and, you know, I felt like repeated phone numbers have done that, and so, like, if somebody comes up to me, I'm like, you know, if I can get them a number, like, tut tut tut tut tut, you know, there's no way that I'm selling them go smith, or, you know, something like that, or their name is smith, or trying to, like, take their money, because, sure, you might make some money by selling them that, and maybe they think they want that, and maybe some advertising person pulled them that, but if tut tut tut tut tut tut is there, they need to pay. They need to pay. It's my obligation to sell them that number, because they need that number, because that number is the best number of the market, they don't need the second number of best number in the market. If there's no numbers available, then, you know, we lose a little bit of motivation, sell them number, because it's just like, blah, blah, blah, blah, blah. You know, it's not like anything that's going to, you know, are going to jump up and down about, I'm sure, you know, whatever, but, you know, tut tut tut tut tut tut, seven-minute repeater, if they advertise, you know, it's going to change their lives, and I told, you know, like, Pakistan shanker that one time, you know, I was trying to sell 303 tut tut tut tut tut tut, and I was trying to sell it that Frank Azar, and, you know, I'm like, hey, you know, you buy this number, this number is going to change your life, this number is going to put you up, and totally you're going to get to make a lot of money, and this is like, I don't know, and you know, and I don't know, and I'm like, come on, Frank, let's do this, you know, and so, you know, he walks on down the way, you know, and then I see Kyle Backus, and it was, you know, in a massort made perfect, and then, you know, I stuck to him like glue, you know, and then he's coming out of the last session, the last minute, and then, you know, I call Richard Harris on the phone, who owns 702, 4, 4, 4, 4, 4, and I'm like, hey, Richard, where are you, come to the pool right now, you know, and I want you to talk to this guy Kyle out of Denver, so yeah, come over there, talk to Kyle Backus, and so, why doesn't it be? I'm just a salesman, you can't trust salesman, everybody knows they can't trust salesman, right? Don't worry, don't trust me, just listen to this guy, who already has the number, you don't have to trust me, you know, and so, you know, he could talk to him for 30 minutes, and it's a deal, you know, I was over with, and, you know, the later Frank's like, oh, you're the enemy, you're the guy that sold Kyle that number that's kicking my ass, you know, and you know, it's hard to kick Frank A's our ass, but you're not really kicking his ass, but it was affecting him, you know, it really was affecting him, so that's kind of like what happened, you know, but I did end up selling Frank A's our 8 million, 80000, every code in call rattle later, and that's a beautiful package, because 7198 million, 7208 million, 3038 million, and 9708 million, every single number, 8 million, 8, 0, 0, 0, 0, 0, 0, 0, that's a quality package, that's not easy to do, to have every Erica, since there wasn't over Peter's left, did a pretty good job to, like, taking care of, you know, and if we go dead, my battery's low, you're gonna hate me. All right, well, you know, definitely, I mean, sounds like, you know, the numbers you like focus on a market, we're gonna go to the end of my computer here, but anyway, the thing is, is that, you know, it's, you know, there's a lot to numbers, really, you know, there's a lot to numbers, so, you know, it's, so, but when you're looking at the numbers, you're looking at the premium go-to, right? Well, you're trying to monopolize, like, the premium numbers in the market, not just sell any number, yeah, you're trying to get the lawyers, the prime, prime, when I know, we were talking about one of your clients, and they basically had, like, I'm a monopoly of phone numbers in every area code, I think it was in Texas, but yeah, you look at markets, I mean, you sold Richard Harris, who's, you know, leader in Vegas, you sold him his number, that's been iconic for a number of years. I didn't sell in the 702, but I can tell you, the story is that I've gotten every area code in Las Vegas is new 725, and anyway, I sold Richard 602 7s in Phoenix, and all three area codes, and then I got the new area code, and then I'm like, hey, Richard, you know, I got all these numbers, you're like, well, I might sell the 602's back, so I'm like, okay, so I took the 602's back, and I took some cash, and, you know, I held the 7, 725, 777, 777, 777, because, you know, it was just a money thing, you know, you didn't really have a pulse on what the value of these numbers were at the time, but, you know, it was a pretty good sale, and so, I remember being at the club, and I was at the club, and I was just really drunk in, so I showed up at Richard's office, and picked up my final check, and I was like, snore, and in his office, but, you know, I picked the check, and then, up, and then I sold a guy named Adam Stokes, a bunch of numbers, he wanted to get the numbers that were matching the other 725 area codes, you know, so, like, oh, I want 725, you know, 3, 4, you know, 877, 1, 5, oh, he wanted Glenn Learner's number, you know, and I'm like, okay, you know, what are you going to pay me, you know, so, I was on the phone, you know, after Richard Harris's office, talking to this guy, selling him some numbers, I just thought he was a pain in the ass, I really did, I was just like, I didn't even want to talk to a guy, you know, but then, I was like, I had it up patience, because I was still drunk enough, you know, to like, to listen to him on the phone, you know, and it was like, then sell numbers to him on the street, but, you know, we've, you know, we've had a good battle out there, you know, different people, you know, there's competitors in the industry and stuff, and it's just like, you know, everybody has their guy to pick, yeah, so it's like Team Joey, Team whoever, whatever, you know what I'm talking about. So what's the premise spot number you got right now in the books? 8555555 is the main number right now, it comes with an LLC, it comes with the domain names, it comes with the short codes, 55555, and it's $10 million, this is the best number in the planet right now, this number is the guy that wants to make like a billion dollars, you want to make a billion dollars, that's how you're going to do it, I mean, a billion firm, I mean, you look at law brothers came out with 8002222222 and paid, I think around 6.6 million, but they got the 888 included with some LLC that they bought, and I'm glad I didn't sign a non-disclosure for that amount, but I'd have to, I bet the figure is within $100, 200,000 or so what they paid, you know, and that changed their life, I mean, you look at 80022222 and you google that, you're going to see the ads, if anybody's been up in San Francisco or LACs or ad, I mean, they don't want their money back, they're not thinking shortsighted, they're with those 6.6, hey, hey, they're looking billion dollars, they're going to be, there's going to be one day those boys are going to be showing that they collected $10 billion in cases in their lifetime, so when you're going to be like Morgan and Morgan, $20 billion, you know, I'm not sure if that's a year or not, they might even be a year for those guys, but still, I mean, you're looking at, you know, so what if you spend $10 million to get you to a billion dollars, you know you have expenses in there to buy in that number like that, and 800 555555, we'll put you there, you're thinking about getting to a billion, but you know, if you get brainwashed thinking, oh, Google, Google ads, people just push the number anymore, people just push the ad, people just push the number, I mean, I'm sure AI will get smarter and that, you know, you'll just be able to say, you know, Sterns and Bradford, you know, and it will just dial it, but I mean, there's more than one Sterns and Brad. And so there's more than one way to figure out something, right? Like people trust the radio, people trust television, they trust the website, the internet, social media, so when you layer it on with an ultimate phone number, you can drive people with that message, 800 5555555, right? I mean, there's nothing more priceless than that, right? It's like premium real estate. Yeah, because you're losing your traffic online when they look up your name, you don't, you know, I mean, Sterns and Bradford, you know, that's a fictitious name, I just made up, but you know, then somebody registers Stern and Bradford Legal, Sterns and Bradford Law, Sterns and Bradford Law, then somebody's paying for your search name, and then so you got 20 people paying for your search name. So before they even see you, they're going to see 20 people paying for your search name because Joe Blow lawyer that just got a lot of great, his parents are from XYZ with billions of dollars, wants to buy your search name and everybody else is on the whole day on the planet and he didn't even try to case before. I mean, who knows? He's getting all your business. It's all you say, it's like these phone numbers, it's prime real estate, right? And like, wouldn't that? Well, you know, a lot of law firms are able to go outside the immediate region right now or have referral networks when you take an ultimate 800 number. I mean, there is no borders and boundaries to the impact you can make with that phone number. Exactly. Yeah, it's just getting to be, you know, down to the wire and, you know, to get in numbers, and most of the good numbers are being packed manned up and so you know, your job to, you know, to get the best number you can, and don't worry about the price so much, you know, if that number, you know, is knowing what the best numbers are, you know, that are there, and then trying to get the best absolute best number you can, and you know, offer less, whatever, you never know, you can't hurt you unless you feel like, you know, that the price is right and you believe the person that's talking to you and telling you that, you know, what the value of the price is because, you know, people don't need their money back and I want, I mean, once the number is advertised, I mean, I was just, you know, listening to the advertising agency that was telling me about that 404,000 number. I mean, we charged a guy like 15,000 bucks, and now he's saying about how that this number is made a major impact in his law firm, how his case load went off, how the jingles worked in, and did I should have I charged him 12.5, did he need to pay 12.5, did he need a discount on 15,000 dollars? I think I made like 3 or 4,000 bucks. I mean, did he need a discount? The guy doesn't need a discount. He probably should have paid 20 grand and still would have been perfectly fine. So we made 8,000, opposed to 4,000. I mean, I mean, for you, you said it made an impact because, you know, is that his people were persuasive and wanted to help him keep the price down. It's good for him, but it's changing his life for opinions, really changing his life. No, for sure. I mean, you know, you make that back in a case or two, you know, so that has a huge impact. Yes, it definitely, you know, but you know, every time we meet, you tell me, you know, you talked a little bit about your party days, but now you're clean, you're vegan, right? I don't have any meat, fish, or chicken, and 15 months. Anybody that's out there, watch Forks over knives, and watch Forks over knives, extended version, and watch, call well, Esselstein Ted Talk, and Colin Campbell Ted Talk, and don't eat meat, fish, or chicken, oil, sugar, caffeine, and I've, I've, I've plumped up, but today's my first day of my 40-day fast, which is going to be like seven days or more, only water, just bought my water here, and then drinking green juice, only spinach, or regular kale, ground up, and I'm just going to do it, and I'm going to drop back down to 150, I already get 150 twice this year, but I'm glad I got one, because because I have something to lose, you know, you have something to lose to go on a big diet, but, you know, you got to keep, you can never give up. Hey, that was Joey Numbers. If you're looking for the premium, ultimate numbers, or somebody go to bat for you to get you those numbers, Joey Numbers, Joey Cargo, he's your guy. Hey Hal, we're going to hope to have Joey back for part two, so you can finish up some of those classic Joey Numbers stories. That's it for today's episode of The Firmly Court, brought to you by Exults, a full-service digital marketing agency helping law firms reach new heights. If you enjoyed the conversation, make sure to like, subscribe, and share the show with someone who'd find it valuable. You can find us on YouTube, Apple Podcasts, Spotify, or wherever you listen to podcasts. Thanks for tuning in, and we'll see you next time.