Why Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3]

I don't think there is a difference between 85 and 90 people only between 0 and 90. At the top there is only room for one, right? I believe in India 80% of celebrity usage and advertising that I see is not thought. Creating is easy, what to create is a million dollar question. Hi, you are listening to Marketing with Bani, in which I speak to Marketing gurus. Together we decode how Marketing works in the real world to grow your business. Have you ever noticed Nike never does a funny ad? In the next few minutes, Bobby explains why Nike doesn't do funny shit. And he narrates this little story of how a really funny script was presented to the CEO of Nike. And he fell over his chair laughing and yet he said, isn't it a pity this ad is never going to be made? Because Nike doesn't do funny shit. Listen on and you would know why Nike is Nike. Nike is inspirational, it doesn't do funny shit. Think about what you'd like your brand to be. It's just, this is Chuck McBride, the famous guy who did a lot of famous work on Nike, then went on to do the impossible is nothing campaign for Adidas. Amazing director, creative himself. So you said me the story about he was working in one Kennedy Portland, right? Then I checked and I just in a wardrobe together, we were out drinking to the V hours of the morning. And somewhere between the many, many drinks. It's like he was kind of bitching and moaning about like one of the yet like a great campaign idea, which is really funny for Nike. And he presented Dan Widen, right? And that said, I mean, he laughed, right? Dan laughed when he heard the scripts and all that and Chuck thought he had seen the deal, huh? If it's like, you've got Dan seal approval in his laughter. And then there was silence and then Chuck says, right, hey, Chuck, Dan says, hey, Chuck, that's really good work. It's not ever going to run a Nike, right? It's something to that effect. It's just like, you know, cops mad. He said, why? He said, you know, Nike doesn't do funny shit, we do inspirational stuff, right? And rarely do the two go in hand in hand. So and that's the thing of consistency, right? It's, I see, but a lot of times people sort of mistake consistency in the center where the logo should always be, right? And then, you know, the formats should always be the same. That's the photocopy version of consistency, right? That, especially in today's, you know, always all of pretty much mostly engaged, kind of well that we live in. That, if you do that, you want to be boring, right? The consistency comes from your visual grammar, right? And your tone. Your vision grammar and the tone, you said consistency. And the tone of your brand, right? And the, it comes from the values that you stand for. So you need to be guided by that. It's lazy people who resort to the straight jacket framework of format and all of that, right? And it really ever works for a long time. Nike has done many different formats over the years, they've used many different lines before to just do it. Sometimes they don't, you just do it at all. Really? Nike has used other lines other than just find your greatness. Yes, they're many, right? The future, they're many, right? But you know, I've never seen a funny piece of advertising from Nike. Nike doesn't keep you laugh. Yeah, it's that inspirational brand, right? And the whole, the thing is to inspire people to believe that if you have a body, you can, you can be a athlete, right? So it's just telling jokes just kind of gets in the way of that. I hope you liked my show. And if you did, please do consider subscribing. I also have a YouTube channel by the same name marketing by Vani. Please do check that out too. Thank you. How badly can you screw up one line? Okay. So I did screw up. My YouTube channel is called marketing with Vani, the same name as this podcast. [BLANK_AUDIO]