Why Most Entrepreneurs Are Using AI Wrong

This one you won't want to miss. I'm speaking to Carly. Carly Mars and she is all things AI with glamour and a difference. We're going to find out how it's going to work for you in the future and there's the future already here and you're behind. I think you'll find you are. But before we do that, we're going to play James Martin's, Martin's margins. Hit the jingle, Oliver. James Martin's, Martin's Martin. I like the lines. This is exceptional. So this is very different, isn't it? You do loads of podcasts, aren't you? But we are different. I love it. Right, what's the question? Come on, Oliver. Okay, so the first one, in its first year, 1886, how many glasses of Coca-Cola were sold per day on average, higher or lower than 20? Where are you getting these questions? 1886. We can't even think back that far. He's got a new friend called Claude. Claude's now the other employee on the other side. So this is from Yahoo News, actually. High or lower than 20 in 1886. Yeah. Higher and higher than how many? 20. 21. Units of Coca-Cola. In how long? A year. In its first year, yeah. I mean, it's got to be more than 20, isn't it? You go higher and I'll go lower just just just for the balance. Yeah, should we do that? Hit the jingle. Lower. Terrible time for Coca-Cola. So that's what I have a point. Yeah. And if I have a point, that means what? I just have a point. Oh right. No one surprises, yeah. So it was about nine a day and now today they sell. Wait, nine a day? Yeah, nine per day. It was like a potion, wasn't it? When it first came. It was like 20, yes, and 20 a year, didn't you? Per day. Oh, in half, it was a per year. I'll give you a point. Carly, I'm very sorry. He's got a cold. Okay. And it's all gone to the brain. He's still on the bed of wheels. Yeah. But yeah, 1.9 billion servings are enjoyed every day in over 200 countries. That's my fact. Oh, have you read, have you read the, or listen to the, what they called acquired? Did a whole thing about Coca-Cola. Oh, really? And they did a whole thing. It was like four and a half hours of Coca-Cola. And it started as like a, like a tonic. And it did have like bits of cocaine in it. It was like a proper voodoo. So it was like the witch doctor turned up and it gradually sort of progressed to this sort of crafting drink. Oh, I love a little Coca-Cola in the morning though. That first Diet Coke DC of the day. Oh. Oh, clean it. Clean your jewelry with it. I know. I remember people put in old coins in it and it would clean the copper coins. Oh, no. They were ahead of the time, so wouldn't they? They designed the bottle so it could be recognised in a dark room just by touch. Really? Oh, really? Where they, where they elevated up was in the water. They got it signed off that it can actually be something that was sold to the troops to give them a rail boost when they're at white from home, yeah. That was the Coca-Cola brand. Well, that was a big thing for Mars as well, is that I think it was M&M's, which is owned by Mars, because they didn't melt, they could be sent to the front line and that was like elevated, that brand. When did the old Christmas truck? Yeah, well, they changed into green to that. Well, they changed the centre clause. It was St Nicholas at a green robe and they changed it to red. Yeah, when did that happen? Where that whole holiday is coming thing? That was a turning point. Oh, it was all back in the 60s, that was. They just changed it here. It's just a massive campaign. When you fly into Atlanta, that's the home of it and I went to the Coca-Cola sort of museum or whatever. That's great. I'd like to teach the world to sing with Coke and already the video. Oh, okay. I'm old stuff and remember these stuff. Right, are we going another one? Let's do another one. So, after ChatGPT launched in November 2022, how many days did it take to reach one million users higher or lower than 30? I think it was actually like 29 days. No, actually, I think it was less than that, way less than that. I'm going less. That was quite. I think it was like a week. You just said they're 29, guys. It's like you know this. No, there is something else. I feel like it might have been I've seen a chart and there's like we can have to go from Facebook and stuff like that. So, I think I'm going to have to go. We have to push you on the phone because you have a problem. I think no, I think it's less actually. I think it's way less. It's less than a week. No, lower. So you find Lancer. Yeah, is it? Of course you got it. I'm not sure. Is this your final answer? Lock it in, lock it in all of that. So what am I doing then? I'm going to just go higher just for the hell of it. Hit the jingle, baby. Yeah, lower. Well done. Yeah, it was five days. Five days, yeah. So now it's getting a bit there's a bit of tension going on. Well, I'm on the edge of my seat. Well, no, you've got a point. So we're now level. We've both got points. And you know what it means, don't you? It still means nothing. Well, we've just got a point age. Yeah, yeah. So should we go into the next one? Businesses that contact a new inquiry within an hour are how many times more likely to qualify the lead than those who wait just an hour longer, higher or lower than two times. How's the mouth for? Higher. Higher. Yeah, higher. I always go, I mean, an hour is still too late, really. Speed kills or deals. Yeah, it's easy. We'll look at it within a minute really, but I'm going to go higher. Higher. Higher, higher. Higher. Higher. Do you know what this means? Yeah. It's sudden death. We've both got two. I don't know. No, no, no, no, you've blinded the railroad in there because he has it is not prepared for that. I'll glitch. I'll do it. Do you have to do it that more? Maybe that's how we get by it. Yeah, I don't know. Yeah. Oh, just us a coin. Yeah, sorry. Or we run. How about running? No, absolutely not. Absolutely not. You do a ride set like the front. Up to the sheep and back. Well, that was very good, wasn't it? Yeah, so the answer is higher, nearly seven times more likely, according to Harvard, Harvard Business Review. But speed, I mean, it brings us neatly on to talking about, you know, the one that agent that we've put in is on the telephones that I go on about, is Rose that we've got for the wedding business here. You know, nothing gets dropped because she answers everything. And if they want to inquire those emails come straight off of her, straight to the staff that want to see them, everything gets picked up. There is no, when we don't drop anything, and we will get back to her a customer within the hour. Yeah, and there's consistency as well that you're not getting, you know, Rose hasn't just broken up with her boyfriend and she's been in a bit down that day. And no toilet breaks, she can take 25 calls at once, she speaks six languages, I mean, she's just great, isn't it? It's so exciting that we spoke about on a previous, a previous episode. I'd like to invite you to spend a day with me here at Bad O Park House, focusing entirely on transforming a service-based business. Not theory, not social media nonsense, real-world lessons from decades of starting in a van, getting out of the van, building companies that could grow, scale, and create real wealth without me. The first hire that terrifies you, the jobs you're scared to let go of, the mistakes that cost me hundreds of thousands, and the lessons that only come from doing it for real. On Thursday, the 19th of November, I'll be sharing everything I've learned to help you get off the toes and build a proper business, van man to millionaire with me, James Martin. Click the link in the description and I'll see you there. Right, in a nutshell, or a short burst of, what's it all about? Who are you? What do you do? I know you because I see you everywhere I go because you're there at the top of the tree because your stuff's really good, but tell our audience what you do. So in a nutshell, I help people understand AI. So I don't have a technical background, which means that I understand tech, but I don't explain it with any of the technical jargon, because I don't know the fancy words. So what you're going to get from me is that light bulb moment where you think, oh my god, I actually get it. That's all I basically do. I create clarity for business owners so that they can understand, finally, how they can implement AI, how they can do it and actually get an ROI on it, and how to not have a mental breakdown in the process. Yeah, I think that is, and that's why we've been waiting for you to come on because we tried to put you early and you couldn't do it because you were so busy. I want to find out, there's two things I want to find out from you today. I want to find out what makes you so driven and entrepreneurial because it's entrepreneurial as conversations, but I also want to find out what you think we're not doing with our businesses and our audience are all business owners and entrepreneurs, how they can accelerate this new technology to do more of the heavy lifting and background work to make them be more able to interface with their customers face to face as opposed to doing that, the the the the the treasury behind the sentence. So give us an example because the one thing you're known for is doing these great audits. You go in and do these company audits. How would that be? Mae'n iawn i'r gweithio hynny. Mae'r gweithio hynny. Yn ymwch yn ymwch yn ymwch yn ymwch yn ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch y Mae'n gweithio gweithio, mae'n gweithio gweithio gweithio, mae'n gweithio gweithio, mae'n gweithio gweithio gweithio gweithio, mae'n gweithio gweithio gweithio, mae'n gweithio gweithio gweithio gweithio, mae'n gweithio gweithio gweithio, mae'n gweithio gweithio Felly mae'r ffodd yw'r ffodd am yma'r ffodd am yma'r gwaith yw'r ffodd yw'r ymdw'r ffodd yw'r ffodd yw'r ffodd yw'r ffodd yw'r ffodd yw'r ffodd yw' Mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny. Mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny. Mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny, mae'n gweith o hynny. Mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny. Mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny. Mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny, mae'r gweith o hynny. Mae'n gweithio'r gweithio. Mae'n gweithio'r gweithio'r gweithio'r gweithio. Mae'n gweithio'r gweithio'r gweithio. mae'n gweithio'r gweithio'r gweithio'r gweithio'r gweithio'r gweithio'r i'w i'n gwybod i'n gwybod i'n gwybod i'n gwybod i'n gwybod i'n gwybod But with businesses, people always think that it's these big infrastructures that are going to give them the biggest savings. For so many businesses, it's cutting down from four admin staff to one admin staff that manages the agents that become a team of 10 admin staff. She just opens it all off and overseas. So that person, all you're doing then is you're not hiring for a typical admin staff. You're hiring for an AI-literate admin staff who knows how to just manage the agents and make sure that everything is going on properly. o'n gweith i'n gweith i'r gweith i'r gweith i'r gweith i'r gweith i'r Mae'r gweithio'r gweithio'r gweithio'r gweithio'r gweithio'r gweithio'r yng Nghymru, mae'n gweld i'n gweithio gweld i'n gweithio gweld i'n gweithio gweld i'n gweithioag. So, be super clear about what you don't want, what language you don't want, what words you don't want, phrases you don't want, the tone of voice that you don't want, but also the quickest way to do it is to give it references. Other things that you've seen that you're like, especially if you're vibe coding, if you're creating websites or anything like that and you're vibe coding that, if you can give it references, it's going to be a much cheaper way of doing that, because it's not going to keep figuring it out. And then once you've got that prompt, once you've done it, once you've gone through a chat and you're like, okay, cool, you're talking to me how I want you to talk to me now, you're giving me really good outputs, then go back to it and say, can you now update my system prompt with these instructions, and if you're using something like Claude, you can have separate projects set up, and there is a system prompt in each of those, you know, I've got things on various different bits of my business. They all behave very, very differently, and the rules and instructions are different for each of them, but you have to go back and say, update this prompt now. So it really is as good as you get to have that dialogue with it, and how you speak to it. One of the best things, if you're ever wanting to create content, and you really wanted to get it your brand voice, lots of people are getting it to write scripts and posts and things like that, when you're prompting, then voice note to it, or if there's any voice notes that you've got, what what I typically do to train my AI on my brand voice, if I'm out on a dog walker or whatever, I'll voice note something, or if a friend has ever said to me, can I just pick your brains about something, and I voice note it back to them. I will take that and put that into my Claude prompts, because that is the most natural you're ever going to hear my voice, much more than you would on YouTube or whatever. Because on my Claude, Oliver helped me set it up, and I don't read or write, so it's just the best, because I can just talk to it, and it all it ever gets is me talking, but we fed it every podcast we ever made, every YouTube we ever made, everything I've ever written on my letter that I do every week. So it had all of that, and I said to you, off air, that I then said to Claude, right, ask me questions to get to know me better, but you already had that in there, and I said to you, we got to about an hour and 45 minutes, and Claude actually gave up. Claude just said, right, I think we've done quite a lot today, and it gave up, was it? Can you tell us that I thought was very interesting, or off air, we were talking about, Kylie, you said about AI is developed mainly by a male dominated top over arc of how it's all been developed and done, explain how you think that could be better. So by the way, this isn't, you know, I'm not coming from the feminist angle here, but I think if we're talking about something which is going to have a massive impact on us, our lives, how we think, how we learn, everything like that, we need to, it needs to come from both sides, and at the moment the AI is predominantly being created by men, but also most of its usage is also coming from men as well. Women aren't fit, they're not using it as much as men. I think, I don't know if it's a confidence thing, I think typically I find so many more women feel like they're, they're not techy, I hear this all the time, people say, I'm not techy, I'm not, I'm not very techy. If they keep saying they're not, they're not. Exactly, and that's, to be honest, that's a lot of like why I do what I do, because I don't want to have people saying, I'm not techy, because they're going to be held back. So if I can help cut through that noise and give them the confidence and empower them to do it, then it's important. We spoke about this and we've had other female business owners on, and all of my managing directors are all females. Because I think they see the world from a different point of view, there's more empathy, there's more consideration, they think differently. So it was very interesting, when you said that to me off air, and you said that, and I thought, yeah, I'd never thought of it in that vein, that it is developed dominantly by a mile point of view from top down. So if you think about how AI is created, AI is created, and it will be given instructions, and it's, it's created on a scoring system as well. So it says, if you create the, if you create your, your sentences in this pattern structure, then you'll be rewarded and you'll get some points. But it's still males that are setting these rules and setting these rewards and, and setting the guidelines of, this is what we think is good and this is what we think is bad. So you haven't necessarily got that female input going into it as well, and if females aren't using it as much. Then it's not getting that exactly. That's not feeding into the algorithms, because could we not say to, to Claude, could you give me a female's perspective on this? Interestingly, so there was an experiment, I forget what actual study it was, but there was an experiment where someone got Claude to create a proposal for them for a job that they were doing, and it was quite a high value job. Put the proposal together, and they said, this is what we think you should charge. They then went back and said, and this person was an older male. They then went back and said, can you now create this proposal for me as a, like, 40 year old female, and it dropped the price of the proposal? Yeah, I need to find the, I'll need to find it for you so you can link it in the video, it's fascinating. But I then tried that with my own stuff, because I was like, is this, is this true? So I went back and I said, and it'd given me proposals and things before, I went back and I said, can you now write this as if I am a 55 year old male? And it came back and I said, well, I've actually based this proposal based on all the information that you've given me, not because you've given, not because of your gender. So the interesting thing there is that if you're, if it's not trained on you properly, and it's just going to go by the standard demographics of, okay, this is your age, this is where you're from, this is what you look like, whatever, there's going to be a bias, AI does have a bias. But if you can train it properly, because it was saying, I took in your expertise, I took in how long you've done this for, I took in the other people that you've worked with, that's why I based on that proposal. What is, where's the entrepreneur and the drive behind you? Because you know, if we go back and I've watched some of your podcasts, you know, you're swanning around London, doing your thing being a dancer and doing all things showbies, you had an accident, that knocked you out of that career. And then you were, you were doing sports stuff and bodybuilding, all sorts of things. And now I've flipped round and you're now in this space, doing what you're doing. What drives you to, you know, is there an insecurity that you've got to prove to somebody what you're, you a show off, or what is it? It's definitely not, I'm a show off, I'm actually really introverted. So I like things like this, but lots of people and stuff like that, I don't like being the centre of attention. For me, I genuinely really do love helping people, it sounds so cliche, but I really love that moment when, you know, if everyone's speaking on stage and someone comes up to me after, and they're like, I get it, Carly, I just went back to my room last night, yeah, I love creating that for people. But then also, I have, I think I have a, going a bit deeper into it, I think I have a fear of not fulfilling my potential. And I always know that I can do something, my parents installed this in me, me and my brother, my brother was a professional ice hockey player, installed that in us from a really young age. We grew up watching like field of dreams and, you know, like these real motivational thingies, and they just always were like, we can just do whatever you want to do. So, yeah, there's a fear of not fulfilling that potential. I definitely battle with being a mum now and having young kids, but also just having this tenacious drive, you know, it's just relentless, the drive that I have sometimes, and it's quite hard to have that when you're also trying to be so present and slow down. And did you tell the audience what I told you to do with children? What was it that I said, just give them sweets. Give them sweets and just put them under this. Yeah, no, I was thinking, actually, you should write a parenting book, I think that you got it in you. No, I think you're onto something there. That's a good thing, yeah, I think so. We could, I speak to Claude about it tomorrow. Yeah, the, what is, what's missing? Because this is where we are today, but I think next week looks different again. So, what we've got to do, we've just got to keep our eye on what we're doing and have more audits or just get more use to it. How are we going to do this between these people? I think, as business people, if you're not wanting to be on the cutting edge of AI and you're not fascinated by it, I'm fascinated by it. I sit and I want to learn about it because I'm interested in it, but for 90% of business owners, they don't want to do that. They just want to make sure they're not being left behind. For those people, I don't think you need to be looking at, oh my God, what's coming, what's coming, what's coming. You need to be looking at your business and always asking yourself that question, A, what doesn't make sense anymore? And B, could AI do this? So, don't be looking outwards and thinking, let me try and keep on top of that, look inwards at your business and every single tiny process. Mae'n gweld gweld gweld gweld gweld gweld gweld gweld gweld Mae'r yng Nghymru a'r yng Nghymru a dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n dwi'n Mae'r yw'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. Mae'r ysgol hynny. o'n gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn Mae'r gweithio gwneud. Mae'r gweithio gwneud, mae'r gweithio gwneud, mae'r gweithio gwneud, mae'r gweithio gwneud. Mae'r gweithio gwneud. Mae'r ffordd sy'n ffordd sy'n ffordd sy'n ffordd sy'n ffordd sy'n ffordd sy'n Ysgwch ydwch ymwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch ydwch yd Mae'n gweith i'n gweithio gwneud i'n gweithio gwneud i'n gweithio gwneud. Mae'n gweithio gwneud i'n gweithio gwneud i'n gweithio gwneud i'n gweithio gwneud i'n gweithio gwneud i'n gweithio gwneud. Mae'r gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn gwybod yn Mae'n gwy'n gwy'n gwy'n gwy'n gwy'n gwy'n gwy'n gwy'n gwy'n I have created a mastermind for high-level entrepreneurs. There's only 16 spaces and we've only got a few left. If you often find you're the biggest fish in the pond at other masterminds, click the link in the pod description because this just might be for you. Now back to the pod. What's your calendar look like leading up to Christmas? You were talking about your way to America, what else are you doing? It's wild, actually, I'm speaking at loads of events. Turns out a lot of people want a woman to speak about AI and their events, which is great for me. So yes, I'm speaking at Will Poston's event with Mo Gowdette, Peas Lini and Daniel Priestley, which would be great. I'm going to Dallas. I'm the keynote speaker for Go High Level, their summit. You're going to be on the stage with a very good person that I would love to meet. Gary Vaynerchuk. Oh, I love it. I know. It's like Gary Vaynerchuk, Damon John, Trent Shelton is massive. If nobody knows Gary Vaynerch, go and watch Gary Vaynerch. Yeah, he's so good. He'll get you going. He'll make your Instagram look like rubbish when he speaks great, isn't he? And then as we get another event with Sarah Davies as well from Dragonston, she's fab. So yeah, it got good. Lots of speaking events coming up. And if you could see with somebody dead or alive and have a nice old chimwea going to cup of tea and biscuits, who would that be? Oh, it's probably so random. I would love to sit and have a cup of tea with Victoria Wood. You know the comedian? Yeah, I like Victoria Wood. Oh, I love it. People aren't know who Victoria Wood is. No. Victoria Wood was a great writer. Yeah, comedian. Me and my mum used to sit and watch dinner ladies all the time. She was so funny. So that's like a bit of nostalgia. Yeah, Victoria Wood. Yeah, we had a Victoria Wood. It should be someone, it should be someone probably more entrepreneurial in that. But yeah, it's lighter. No, no, it's not. It's not something like that. You have whoever you want. And if that's the third person, we've had the Queen, Bob Marley. We've had loads of different people. Oh, nice. Yeah, really good. Victoria Wood. Do you know who Victoria Wood is? No, I don't. No. Victoria Wood was a big noise in sort of the late 80s and 90s. She was a comedian, but she wrote sitcoms. She wrote poetry. She was great. And she did it with all with Julie Waters as well. Yeah, that's right, yeah. It was amazing. That was her sidekick on it. Yeah. Okay. And what are you like with Worry? Do you worry? Do you stress? Do you stress head? I actually don't worry. You know what people always talk about. I used to work with a lot of early stage entrepreneurs. And the thing that they always worry about is like fear of failure. I don't have any fear of failure ever. Because I just know that I will just figure it out. Ever. So I don't really worry about things happening. Or I don't run scenarios of things happening before. Because I just know I'm going to figure it out. So yeah, I don't worry about that. I do get stressed with the kids, like school running the morning. I am that one. I told you what to do. I know put them in a cupboard. Lock them away. Just throw them a bit of bread everywhere now and again. I'll skip those. I'll skip those. Okay. Yeah. You know, normally though, it's actually me locking myself in a cupboard. Sometimes. Sometimes, honestly, when it gets too much. And these kids, like, as some, I'm someone who doesn't really like noise. I don't like to be touched. And I don't like to be, have people too close to me. They don't have kids. I know. Who, someone should have told me this. Because they're just like all over me, like these little squirrels. So sometimes I just lock myself in the bathroom and eat your pack of haribo. Hey, because it's the only time that I can eat it without them stealing it. And just be a great cartoon. Yeah, I know. Honestly, it is me overstimulated eating my haribo star mix. On the toilet. A friend of mine would always call the children ankle-biteers. Oh, yeah. It's an old lady ankle-biteers. He said they're back. If you've seen those, I always see those in memes and Reels come off me Instagram and it's like what my kid is doing two minutes after I said that I need a break and the kid's like, "Dad, dad, dad, dad, dad!" And they're just in your face, "Mom, watch me, watch me!" Yeah, they're very intense, but great. But it must be, I mean, it's on a serious note to juggle all your travel and what you've got going on. So have you got a little team around you, are there mums and relatives and stuff to help? Yeah, so my mom and dad are around, they help a lot and my husband, he owns a business as well. He owns a luxury hair salon, so we are both juggling a lot. We could see that. Thank you very much. A little bit of an ombre balliage. He's working. Thank you. He's very fine in this studio. Yeah. I've been asking to see what he could do. I would just love to be able to do that again. Do you know that? I've done that for 30 years. He used to do. They're called hair systems, but they're essentially two pays that, you know, you glue on, but you can go swimming in everything. Oh, I'd have gone, man. They are a bit sweaty, aren't they? They're a bit sweaty. Oh my god, man. They do look like good stuff. I was going to do the whole thing, go and get it down a few years ago, and say, I just bottled it out. I know. So I just grew this as a disguise. It looks good, though. Yeah. And when you wear your flat cap as well. Oh, flat cap. Yeah. Well, the flat cap, I've got to stop doing the flat cap because I look about 107, so I've gone for the trucker's hat now, and that makes me sort of a little bit more hip and groovy, allegedly. I don't think you know more than anything. Yeah. He's very the gentleman. Yeah, the gentleman. Oh, we could say something. Oh, I know. I was just, I was just, I was just, I was like, you know what, you should work there. I was lining you up. God, I can't believe that. I invite you to have a look over my shoulder at my newsletter. If you want to hear about the things that grabbed my attention each week that could bring you value, sign up in the episode description. Now, back to the pod. And what do you want to do, are they? Shall we go on to some bonus item? Shall we? Because it's really good and we've got a jingle. I'm going to say is there a jingle? I know you. Oh, it's automatic. Life? I've got a few. I'm not, I'm not being funny, Ollie, but you might have to give me some of your wages back. Just not on point. But you're not pay me yet, so. No, no. I didn't know that. Right. I'm going to spin these. It will relate to a question. And then the pair of us, Kyle, it will try and answer you. Is this the sudden death? Is it the points or all that? That would just be significant points. Very competitive, I need to. Yes, that's true. We might have to do that. Well, we're trying to do prizes, but I'm in the middle of trying to get a logo and branding for me, done. Right. If anybody's out there and they've got any suggestions, you could put them through on the note, send them to us. It would help. Let's get on claw design. Well, we've done that and it didn't come back well, so we're trying to work it. Well, it might just be me too, Fassit. Right. Question six. Six. What's one task every business owner should stop doing themselves? Well, definitely the follow-up, like when a lead comes in and that's speed to lead thing, that's definitely something where you just get an AI in their first of all to go and pick up that lead straight away. In terms of an actual task, I would say, oh, God, there's so many, I'm trying to think. I think, I say what they should do, whether I think research of social media. This is a really powerful hack, by the way. Anyone who is creating social media content, you can be getting AI to research all your competitors and what is already working for them and their style and the hooks and the things that are their audience are really catching on to, and then you can take that and then create your own social media from that. I think if everyone that's focused on social media did that, you would tenx your returns from that. It's getting so much quicker. Yeah, it's so powerful. You literally, you know, when you're putting content out and you're like, I'll try that and I'll try that and there's no rhyme or reason to any of it. You're just testing and see what sticks. If you do that bit of research first, you're skipping that testing phase because you already know, your ideal client likes this style of content or this hook, hit a nerve with them. Let me now take that and put that into my invoice. That is a great hack. Yeah. And you can do that by getting the Claude Chrome extension and you get it on your browser, go on to YouTube or Instagram or whatever and open up the Chrome extension and say, can you analyse this person's profile, tell me over the last 30 days what posts have really resonated with people the most and also tell me all the comments that they got on them so that I can create content about things that they missed. So people feel that? Yeah. Yeah, that's very good. Yeah, so that's something. Not everyone will do that, but it's a really powerful thing if you're looking at really growing your brand. Anything customer journey wise is always something that everyone needs to look at, making that super smooth, making sure that you're getting all the boring admin bits done by AI so that you can have more of that human interaction. It's the tragedy heavy lifting, isn't it? Yeah. I think they're doing just ask the question one more time. What's one's ask every business owner should stop doing themselves? I think in general, not just AI stuff, I think you've got to get into that mindset and that I preach on about is working on your business and not in your business and what really what you were saying there was working on your business and it's working on the things that make your business do what they do. And people find it hard when there are smaller businesses to get out of the weeds of being in their day to day, having to do it all. And I think a lot of it is giving your team enough room to sort of have to make mistakes to make themselves better. And I think that is hard to do because you don't want anybody to make mistakes, but if you keep picking the ball up for them all the time, they're never going to learn. And I think you've got to do that where you step out of the systems and processes yourself. If you would have made the systems and processes, you're going to step away from them and let them get on with it. Now, I've managed directors of my company's family now just for a conversation and all they're really wanting to do is let me qualify their decision. And now I just go, well, sounds great, speak to you later. Yeah. And they know that I'm now saying I think you can make your decisions on your own. And I think that is a very powerful move, but it's hard to do it. And you've got to score yourself to stop interfering as much. Should we do another one? Yeah. Come on, baby. There was a lot of innuendo when we were playing this at our ideas fest with people wanting to fettle the balls. Oh, really? We play with the balls. You wouldn't get that from me. I'm much too much of a classy bird. Eight. It probably was from James Sinclair and from other people who were just trying to be awkward. Number eight, Ollie. What's one tool or piece of tech you couldn't run your business without? For me, it's go high level. I run my whole business on go high level. So everything, funnels, automations, AI agents, websites, literally everything. I vibe code things on there. And what is it? A platform? There's an all in one CRM. So I think whenever you're looking at your tech stack, one of the steps I always do with a business owner is we look at reducing your tech stack. So how can we get rid of some of the subscriptions? If there's an overlap or something like that, you want to get as much as you can in one place because when you've got everything in one place, you can be much more dynamic with your automation. So I know that if someone opts in as a lead, I can then get my chatbot to book in an appointment with them because it's already got access to my calendar. And then that's going to set them up onto another funnel and there's loads of automations that can happen because it's all hate housed in one thing. Of course, you can do it with Zapier and you can set up these apps that send it across different platforms, but then you're opening up yourself to things that can go wrong. You know, one of those apps can break and it's not going to work. So that's why I love going high level. A question I didn't ask earlier, I wanted to just go backwards a bit on the air. And when you do that all day and here is the road map and there is my report, how good are the companies that the implementation? Do they implement? What the people that you've just done the audit for, do they actually go ahead and do it? They do if we do it for them. If they've got an in-house tech team, what normally happens is you've got an in-house tech or marketing team, there's a bit of crossover sometimes, and normally there's resistance from one of them. Because they've not suggested it either. So it's kind of put them out a little bit and they're like, wow, this isn't going to work. And also the bigger the company, the bigger the business, the more people there are, I call this an immune system. It has an immune system where you're getting pushed back on a lot of stuff. Everything takes ages to implement and actually, that's why I think all the companies have to deal with the founder, don't you, because he's the one that says, "No, no, just do it anyway." And he can drive it, can't he, by doing this? Exactly. It's interesting though, when you do interview all the different people in the team, and that's why I do everyone in the team, because the founder thinks that something is working one way, and they're like, "Yeah, this is how we do this." Then I interview Cheryl, who actually does that process, and she's like, "Well, that thing that you said doesn't actually work." So what I've done is I've created this work around, and it's this spreadsheet, and then I go over here, there's so many work around happening, so actually, the money is really in the gap between what the founder thinks is happening, and what's actually happening. That's why I said earlier, when we were talking about this earlier, Kylie, I think that It's so reasonable for the audience to take us in £10,000. It's cheap because you're actually getting a snapshot of your business from a third eye with experience for the AI but also can bring all of the other story to that founder to go and I know we're doing techier but did you not know that they just hate one another and that doesn't work and they've never spoke to each other on that department to that department because that doesn't work. I mean you're getting and there's a great reason to have it and no one can really resist because that's what the founder wants to do and we're doing it for this reason for growth but actually the founder's going to get a real insight to what his business looks like from somebody's outside point of view that is very progressively gone through all of the departments I think let's have that on Wednesday that sounds great. The thing is though as a baseline before we get even into any of the fancy stuff as a baseline we're going to reduce your tech stack probably by about 40% so you're going to save on subscriptions. We're going to get you probably the power of about 10 new admin team members and you're probably actually going to cut down your payroll of team members. Your marketing team is going to massively tenx the output of social media content and marketing stuff that they're going to do so you're going to get more clients. So as a baseline this is why the ROI on it is super powerful just by this is why I break it down into the quick wins and big swings as well. Can we ask a question to make one more time, sorry Ollie. I mean for me I'm just being bacy in my world. You can't take my phone from me because I just don't like it. And for me as a person that doesn't read or write I've just run my whole businesses off of my phone. I run off of WhatsApp most of the time, I just run everything. Everybody converses with me on that. I voice note everything to everybody. I send many videos to everybody because it makes them open the bloody things. And I can't get confirmation on tech sometimes. So I just think in a base level off of the AI I think that that phone has just been integral. We had phones when we were buying phones at 2,000 pounds a phone back in the day. So we were connected to our work lorries and stuff like that. And in those days we were so far ahead of everybody else because we had connectivity for all the trucks and survivors and everybody could be connected. And it cost us fortunes back in the day. But that's what I would say on that one. Should we do another one of these? Yes, do one more. And I said here we go. I just love it that you're gaining to the groove. Right, here we go. Last one of these. What have you got in there? This is like at Ideas best though. And I was speaking on stage. They had music in the tent next door. And the dancer in me was just like. It was like groovy old school garage as well. I couldn't do it at 15. 15. Question 15. What's a skill from a previous job or hobby that helps you in business now? Two. Can I give two? Do whatever you like. Oh. The first skill is that when I first got injured as a dancer, I started working in Apple Store in my local town. And I was just like one of the juniors is there. And I'll show people how to use their iPad. And a lot of the time it was like, you know, 70 year old gym that was walking in. And he's like, oh tell me about the iPad. So I really learn in my time there to talk about tech in a really simple way. And to make it fun and to cut through all there. Well, there's the, you know, 520 gigabyte right. It doesn't care about that. I really learn to say, well, let's look at your life. Yeah, I do the same thing. And so I think my superpower now is my simple language. I talk about things in analogies. I always try and relate it to someone's life. So you know that thing that you do all the time. Well, with that, this is how this kind of works. And then I get it. So that was a skill that I really learnt there. The other one is that in my dancing days, I learn resilience of like bouncing back all the time. So I would do, you know, 50 auditions. And every time you'd get so far and you think you're going to get it and then you get a no. And then you're like, okay, cool, dust off, go again. So the, I think that's why I don't have the rejection. The rejection, yeah, yeah. I just, it just doesn't really touch me now. And I say that with the, with the dyslexia, I failed every day at school from sort of like three years old. So when we started the businesses, I didn't care whether I failed or not. It was used to, it was my friend. You find a workaround, right? And you're like, well, I just find my way around it. But I think that's, I just haven't wasted time. And you know what we, we touched on earlier about how you speak to, to, to Claude and the prompting. My whole life has been prompting people to give me information. Because I can't read information. I'm going to find, I mean, I can on YouTube now. And I can on audio books. But back in the day, I'd always, but, you know, the, you know, the guys in an old garage, or the guys at the time at the garden, they go, James, shut up. Stop asking questions. Because I was just on them, like a leak. I can't believe Claude actually told you to be quiet. I've actually never known that. No, no, no. You know, it's good. You said that's an error in 45 minutes. I think we've got a lot done today. So he said something. He said he's actually recorded it. Well, it will be in the transcript. We'll get it off the transcript. You're actually broke AI. That's good going. And ask question more time. What's the skill from a previous job or hobby that helps you in business now? I think, right, right where you are with the Apple Store. My social skills are just, I had to do them as a young kid to get by. And then they've just, they've just stood me instead my whole life. Being able to stand there and ask questions, being company. Being company, like posh company, not so posh company, dealing with geezers that were digging holes, dealing with people that were selling stuff to me. And being able to be able to, you know, chameleon around those people and converse with them and ultimately get them to do things for and with me. I think that's been the skill set. Is your communication skills? You know, I spoke briefly off air about younger people today. They're cocooning in their bedroom. And they're not getting out to have rejection. And they're not getting out to meet other people. Or, you know, go to the pub with mates and stuff. This whole thing of just being insular. And I think that has to change because, you know, is my daughter going to marry an AI? You know, this is a headline that I saw a few weeks ago. Well, probably they might happen one day because it's that safety net of not having to have resistance. I do think, though, I do think we are going to come full circle with the whole social aspect of it. We've already seen this, like people booking events and going to meetups and networking things like this. This is really having a new age where people are coming out of it and saying this actually feels really lonely. Is this a bleed off from the pandemic, do you think? Yeah, and I think, yeah, it's a bleed off from that. But then also, just everyone being so in the digital world, you're seeing more and more people doing digital detoxes and things like that. And people are really recognizing now. This doesn't actually make me feel good when I'm fully immersed in this. So, I think that is going to be a bit of a circle back. The digital detox. I'm telling you, I'll tell you straight, Mark, I've got my hand up here standing on the chair. The bloody domes growling, I get involved. Oh, I know. He's just a bastard. I really want to kick myself when I do it. Yeah, I'm sitting there. I'll do a nice early one, half past ten, go to bed. Half past 45 minutes past 11. And I'm still there, flicking across, thinking, I'm educating myself. Oh, it's really done. It's just like, what is going on? The worst is when you end up in a quiz, and it's like, what vegetable are you, or whatever. And you're like, oh, what are we doing? Well, I'm a character, too. So, I need to restructure my world there, because I'm just doing too much of that. So, let's go to stop. It's interesting you say about the being distracted, though, because my son, the school think that he's dyslexic at the moment. He's seven, and they're saying all certain things and whatever. And I just have said to them, and to him, I really don't care about any of it. I care about him as a person. So, whatever support you can give him, to make sure that he remains confident. He's full character. He's a kind person. He's very sociable. Whenever we're out, we're always trying to push him to go and speak to the waiter and go and ask for something, or go and chat to someone like, do you know what I mean? That's all I care about. And your proof of that theory as well. If he's seven, has he been tested? Not fully tested, but he's just really behind with maths and English and stuff like that. And you can see how he is trying to play stuff together. But I just, again, I don't care. I fully believe. I've got no GCSEs. I've got three actually. I've got an A star and an art. Very good. And drama. But apart from that, really not much. But it's all social, isn't it? You can learn how to speak to people. I think more so to what is that child going to come out of that school and do? What is the school on the curriculum? Am I banging a drum again? I've said this before or not. What are they going to come out and do? Yeah. Because we've just had this whole conversation all about AI and all the heavy lifting. What is, you know, Elon Musk said it's going to be a world of abundance. He said the other, but what are they going to do? Yeah. You know, I'm looking at businesses that are plumbing businesses and tree surgery businesses and entertainment businesses and live event businesses and wedding businesses. You know, they are very good businesses that will survive this shift, this epic shift. But what is all these people are going to go and get a degree in? Yeah. I don't know what you're going to use a degree for. I just don't see what it is. A social life. Most degrees look like a social life to me and meet no other friends. Mae'n ni'n gweithio hynny'n gweithio hynny. Mae'n gweithio hynny'n gweithio hynny. Mae'n gweithio hynny. i'n gwybod, ac mae'n gwaith sy'n gwaith i'n gwaith. Mae hynny, mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hynny? Mae hy I'm trying to get them to understand the language of AI, so we'll prompt stuff together, so I'll get them to create all these bedtime stories for themselves. I'm like, "Tell me what you want to happen." And then they'll voice no interstitiality and they say, "Well, there's this dragon." And then normally it's like going to the toilet or something, so they're at that age. But they talk and they create the story, and then it creates the story, and then we read it together. So I'm just trying to get them to learn the language of it. Ys yw'n iawn yn iawn i'r iawn i'r iawn i'r iawn i'r iawn i'r iawn i'r o'n mynd i'n gwybod i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n mynd i'n Mae'r gweithio'r rhywbio'r rhywbio'r rhywbio â'r rhywbio'r rhywbio'r rhywbio'r rhywbio'r rhywbio'r rhywbio'r rhywbio' Yn gweithio'n gweithio'n gweithio'n gweithio'n gweithio'n gweithio'n g o'n gweithio. Mae'n gweithio. Mae'n gweithio. Mae'n gweithio. Mae'n gweithio. Mae'n gweithio. Mae'n gweithio. So the head of anthropic, Darius, and the head of open AI, Sam Altman, basically the head of all the large language models, they'd gone to the president and said, we need to slow down on AI, it's going too fast. And the president had said, no, we need to beat the race against China, we're going to carry on. Because he said whoever wins AI wins the world. Now, I think it's an interesting play. A lot of people think it's a very interesting play. Mae'r ymwch ymwch yng Nghymru, ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch ymwch y Mae'r i'n gweithio yw'r rhwbeth yw'r rhwbeth yw'r rhwbeth yw'r rhwbeth yw'r rhwbeth yw'r rhwbeth y ac mae'n yw'r gweithio cymryd i'n gwaith i'n gwaithio, ac mae'n gwaithio cymryd i'n gwaithio cymryd i'n gwaithio cymryd i'n gwaithio; Mae'r gwasio'r gwasio bod i'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio'r gwasio' ac mae'n gweithio'r gweithio'r gweithio. Mae'n gweithio'r gweithio'r gweithio'r gweithio'r gweithio'r gweithio. Mae'n gweithio. Mae'n gweithio. Mae'n gweithio. o'r nhw'n hefyd mewn i'r webstic 'Kollymy's.com' I can see you all of them. If anyone's interested in tech tutorials and AI stuff and they want to really nerd out on that stuff, I give loads of way on my YouTube channel as well. OK, and what's your YouTube channel called? 'Kollymy's'. 'Kollymy's'. It's a 'Kollymy's'. That's where you're going. I know you've done a long way to come to us today, but thank you very much and I appreciate that. Thank you so much for having me. I've had lots of fun. You said it wasn't going to be stiff and it wasn't stiff at all. It's good fun. It's top-bolas. It's top-bolas. There's jinkles, there's lights. You've tapped into all of my favourite things as an ex-performer. Yeah. Thank you very much. Thank you so much. If you've enjoyed this episode, like, subscribe, leave a comment. If there's someone you know that will gain something from what we do here, pass the pod. Find me on YouTube, Instagram and follow me for more tricks and flicks of how to get you to the next level. i'n gweithio i'r llyfrillau i'r llyfrillau i'r llyfrillau.