Why Microsoft’s Carbon Removal Pullback Is Such a Big Deal
33m 19s
Microsoft’s recent pause in carbon removal purchases has created a major shock to the industry, as it was the dominant buyer, accounting for nearly 80% of voluntary carbon removal transactions. This sudden withdrawal has disrupted market dynamics, leading to consolidation, bankruptcies, and a loss of pricing stability, especially among smaller, less scalable companies. While carbon removal is scientifically essential to meet climate goals like those of the Paris Agreement—where up to nine billion tons of CO₂ removal would be needed by 2050—current policy support is extremely limited. In the U.S., no significant federal funding or incentives exist beyond marginal tax credits, and existing programs like the DACUBS initiative remain stalled. In contrast, countries like Canada, Australia, and the UK are advancing carbon removal through procurement programs and market-based incentives, offering valuable models. On the energy front, Virtual Power Plants (VPPs) are emerging as a transformative solution, aggregating thousands of residential solar and battery systems to provide grid services. The U.S. has already seen significant VPP deployment, with over 500 megawatts dispatched in a single program last year, highlighting the potential for cost reduction and renewable integration. The long-term future of carbon removal and distributed energy relies not just on private investment but on robust, durable policy frameworks that ensure sustained funding, transparency, and market viability. Without such measures, the sector risks regression and loss of innovation.
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Hello, it's Wednesday, April 15th, and there's big news in the small but extremely important
world of carbon removal. Last week, Microsoft informed some partners and suppliers that it's
pausing its carbon removal purchases. I first reported the news here at Heatmap on Friday,
Bloomberg and Carbon Herald have confirmed the story as well, and it's a huge deal for the
carbon removal industry, that is the set of companies trying to develop technologies that can
reduce or eliminate heat-trapping carbon dioxide from the atmosphere. Sometimes you'll hear it get
called CDR for carbon dioxide removal, and no matter what you call it, in recent years,
Microsoft basically was the industry. Since 2020, it's bought more than 70 million tons of carbon
removal, which is 40 times more than any other organization or coalition is purchased. The CDR
scientist Julio Friedman told me that there are lots of companies out there whose whole business
model was basically we're going to develop a CDR technology, and then we'll sell it to Microsoft.
Well, now Microsoft won't be buying anymore, at least for the time being. I think it's
important to intervene here and say CDR is not a nice-to-have technology. The IPCC says we'll need
carbon removal to meet the Paris Agreement's goals, and by one estimate, the world will need to be
removing seven to nine billion tons of carbon a year by 2050 in order to maintain its Paris targets.
Now, Microsoft, for its part, says its program isn't totally over. Melanie Nakagawa,
their Chief Sustainability Officer, told me in a statement, quote, "Our carbon removal program
has not ended. We continue to both build on and support our existing portfolio of nature-based
and technology-based solutions. At times, we may adjust the pace or volume of our carbon removal
procurement as we continue to refine our approach towards sustainability goals. Any adjustments we
make are part of our disciplined approach and not a change in ambition." But even if just the
pace and volume are changing, it's still a big deal. We are going to need this technology,
and we just lost its biggest buyer. So what comes next? Here to chat about it today is Jack
Andrews in Kavanaugh. He's the Director of the Carbon Management Program at the Center on
Global Energy Policy at Columbia University, and he's the President of Carbon Middle Management
Incorporated. He was previously Policy Manager for Carbon Management at Breakthrough Energy.
Jack and I talked about the history of CDR, what Microsoft's departure might mean,
and what's coming next for the industry. I'm Robins and Meyer, the founding Executive Editor of
Heatmap News, and it's all coming up on Shift key. Jack Kavanaugh, welcome to Shift key.
Thanks for having me, Alan. Rob, good to see you. Good to see you. So let's start here.
Why was Microsoft such an important player in the carbon removal system?
Yeah, well, I think it's important to do a little under a thing of the history of carbon removal,
how we got to where we're at today. There was a lot of seminal work done in the 1990s,
the early 2000s about this crazy thing called Director Capture, where you could remove CO2
from the A&B and Air, and a lot of that was done by Clash Lockner and David Keith,
who have both founded different Director of Capture Company as David Keith,
Carbon Engineering, which was eventually sold to Occidental Petroleum,
and then it was mostly R&D academic research, and then in 2019, Stripe,
the payment processing company announced $1 million for purchasing of carbon dioxide removal.
And then in 2020, Microsoft announced their net negative by 2030 sustainability goal.
And in 2022, that was followed up by the Frontier Fund, which was Stripe,
following on with a number of other partners, a $1 billion advance market commitment.
And so up until that point, what we think of today is carbon removal and the carbon removal
market really didn't exist. And so Microsoft was the first to get in and say we are going to
put relatively large capital outlays towards purchasing carbon removal alongside what Frontier
did with the advance market commitment, and essentially kicked off a massive hype cycle for CDR
that went across some government policy and certainly private investment. That history is super
helpful. And also I feel like it is worth kind of hammering that at least when I started being
a climate reporter, which was like 2016, 2017, 2015, carbon removal was seen as this purely science
fictional technology. Like basically something we might need to develop down the line,
there had been work on it done. It was a little taboo to talk about it because the sense was
that talking about it would discourage the work of emissions reductions. And there was a sense
that it would be really hard and I mean, it is really hard, but there was a sense that it was like
something to talk about in decades to come, but not something we were going to be talking about
scaling in the next 10 years. And I do feel like the big milestone there, you know this. I'm just
injecting it into the history was the 1.5c report from the Intergovernmental Panel on Climate Change,
which kind of said, hey, if the world wants to hit 1.5c or even 2c, first of all, it would be
really bad for us to hit 1.5c. It would be lots of near term consequences. And of course,
it's pretty clear those are going to happen now, but there was a lot of energy around avoiding that.
But also if we want to not be at 1.5c by the end of the century, then the only way to do that
is to know that we're going to overshoot in the middle of the century and then draw down carbon
at the end of the century. And that will require carbon removal. And so therefore we need to start
working on this technology now. And at least for me, that was the point as a reporter where it went
from like, is this real? Should I be thinking about this? Like, does this matter? It seems like
it would be a useful thing to have, but maybe there's a reason nobody's talking about it to like,
oh, this is just like a tool that we are going to need to deal with climate change and we need to
start working on the tool now. Yeah, absolutely. And you know, not to, there's a much longer history
than I laid out. I mean, to your point on the APCC report, my colleague at Columbia, Noah Daich
founded Carbon 180 around the time of that report coming out, which is the first CDR-specific NGO.
And there were all sorts of folks that were talking about thinking about building a lot of the
frameworks and the federal programs that we have today and building the bedrock of scientific
understanding and R&D that have become companies today. And so a lot more happen, but you're
to the right that that report really kicked like broad carbon removal from, you know, the sort of
fringes of climate discussions into a more focal point that we are going to need this at a relatively
large scale to reach any climate goals 1.5 or above. Yeah, so without that context preloaded then,
what was the importance of Microsoft to the carbon removal market because it seemed to
play a pretty essential role? Yeah, so as you reported, I laid out in a piece that I published as
well. Microsoft was somewhere around 80% of all voluntary carbon removal purchases in the market.
And so just to be clear, voluntary means voluntary. This was done not because of any sort of
compliance regulatory mechanism or, you know, some sort of incentive to be able to purchase.
This was part of their sustainability plan. And being 80% of the market is a really interesting
position to be in. And Microsoft, not just on the purchases that they made, the billions of dollars,
they have allocated towards carbon removal, they haven't just done that, which in and of itself
is an incredible thing to be able to get through all the inner machinations of a four-private
business to be able to do this with discretionary spending. But they also then had the ability to sort
of shape criteria, standardized contracts, all of these sorts of enabling pieces of financial
and project infrastructure to be able to de-risk some aspects of the carbon removal market,
the voluntary market. And so, yeah, they were quintessential in being able to buy, build,
and then also bring in other buyers into the market to some extent. Now, they tried very hard,
I'm sure they wished that more folks would have joined them. But yeah, if you're 80% of the market,
you are the market, essentially. It's funny. I've been reporting out the consequences of this
pullback from Microsoft or this pause or whatever we're going to call it. And I think a number of
folks in the industry have said, well, Microsoft did actually was amazing. I mean, they set this
ambitious goal and they have met it. And they bought, I think, depending on how you count,
20 to 25 times more carbon removal than anyone else. It's that that hasn't been followed by other
companies. The frontier companies are in second place, right? But it's after that, no one has shown
up to the same extent as Microsoft has. And that's really significant. So I guess that naturally
leads to the next question, which is how bad is it that Microsoft has gone, what does it mean for
the carbon removal economy?
And let's bracket that, like, stuff should happen next.
I mean, let's bracket that, but let's just kind of track fallout for now.
How bad is it that Microsoft has now gone, given that they were 80% of the market?
Yeah, so starting out, it's obviously not good, right?
There's no way to sugar code losing potentially 80% of the market is good for an industry.
However, you look at broad sweeping trends across the voluntary carbon market
across public policy, which I know that we'll get to.
And we were already in the downturn of the large-scale venture capital and some project financial
investment that went into CDR. And so what you have is hundreds of companies that are doing some
form of carbon dioxide removal. Very few of those have a credible ability to claim that they are
going to remove the amount of tons that Microsoft was buying. Microsoft was buying relatively
large tonnage amounts, right? The hundreds of thousands to potentially millions of tons per purchase.
And so not that many companies had the ability to scale. We're at the appropriate time in their
technology to scale that big. And so it's actually a relatively entire CDR industry, a fairly
small subset of companies that could even have considered Microsoft as a potential buyer.
Now that leaves right the 20% of the market that tends to buy and slightly sell smaller amounts
and said you have all of those folks, including the potential large-scale providers now fighting
over 20% of the market. And fundamentally what it will mean is just an acceleration of something
that was going to happen anyway, which is consolidation and bankruptcies or dissolutions.
This was always going to happen at this moment because we don't have supportive policy.
And everyone in CDR knew. It was in every conference, every conversation knew that this moment was
going to happen. There was going to be a memo where Microsoft wasn't going to buy at the clip
that they are anymore. And so you really could have had the story written for two years.
And it was just like hit send when it occurred. And we're just at that point right now.
Something that's come up in my reporting that I think is now kind of an interesting
facet of the next step here is that because Microsoft was buying so much more than anyone else,
there was no one else who was able to set prices with them. They were kind of setting the price
and they were doing all the price exploration themselves as one firm, just obviously suboptimal.
Let's put it that way. And very tricky as I think as a place to be in as a buyer. And I guess now
there'll be a lot more competition for buyers. And so maybe the price of carbon removal will fall.
I don't know. But one of the problems with no other buyer showing up is that Microsoft basically
had to do all the price discovery itself. What are the next steps for carbon removal? It sounds
like there is going to be a wave of bankruptcies. To some degree, maybe that's a little inevitable.
It's a growing technology. But on the other hand, we'd like to retain the ability to continue to
make advances in carbon removal technology. So like what should happen next across the market?
You're absolutely right. There are going to be consolidations. There are going to be bankruptcies.
The consolidations are going to increase the runway for the companies that will consolidate to
try to hold on as long as they can. There is an organization called Control Us that Jason
Hokeman started up that is looking to retain some of the IP for some of these bankruptcies.
My colleague Emily Phanna Corvo had a story about it, which will stick in the show notes.
Yeah, yeah. And I think it's an interesting model because there is an incredibly diverse set of
technologies within every CDR pathway. There's a hundred different companies or something like that.
They all do something slightly different. And you can imagine a world in which there is
incentivizing policy for carbon removal. That IP could be valuable to folks to be able to
learn faster, to build quicker. I also just want to take a brief note just a moment to say,
I'm like, what happens next is it is sort of incredible to me that there was a moment in time that
there were folks at Microsoft that got in with the C-speed with the people that were allocating
capital within the company and were able to carve out this program. That is amazing. This is
voluntary discretionary spending at billions of dollars. And although the tech companies have
free cash flow to be able to spend on this, having that same conversation today almost feels impossible.
Like going into, and Microsoft did have these conversations with a lot of other private companies
about trying to spur folks into the market. And that's sort of incredible. And so one pathway
forward, I think that it's been clear that sort of shut off is I don't have a lot of
confidence that they're going to be new private buyers at a meaningful amount. I just don't think
when you look at the broad fiscal reality of the world at the moment that it just makes sense
for any amount of discretionary spending to be spent on carbon removal, let alone many other
climate technologies. And the key kind of elephant in the room here, right, is that a lot of the
private spending on climate technologies be it carbon removal or renewable construction and
development or electric vehicle manufacturing, frankly, was coming from these big tech companies.
I mean, Amazon is an investor in Rivian, right? And is it major source of offtake for
Rivian? It buys a lot of Rivian delivery vans, Apple and Google and Microsoft have these very
aggressive renewable acquisition targets. And part of what's happened over the past three years
is that all the companies that we're doing basically directing some amount of free cash flow to
climate investment have become basically cash strapped light industrial companies that have to
build as much physical infrastructure as they can and as much power generation infrastructure as
they can. And every dollar matters much more than it did say two or three years ago. I think the
exception would be Apple here. But for a while, we were able to kind of finance a lot of the
climate ecosystem off the back of what was basically an employee perk because it was a very
aggressive market for tech employees and they liked working at companies that had these big
climate programs. And that is like fully over the bull market for tech labor employment is over
the ability of these companies to finance climate tech is over the willingness of them to finance
climate tech as opposed to to dump another marginal dollar into data center development or AI
model development is over like it's all over. And that's a major moment not only for I mean
to some degree carbon removal is like the most illustrative version of it because it was the closest
to like the gargoyle on the cathedral for Microsoft that beautiful thing they could fund as a result
of their incredible societal surplus. But like it's over for a lot of different things.
Yeah. And like you said, this is just one story amongst many other stories that could be written
in a similar vein and to a original question about where to go forward from now, you could have
another surplus of which you just described come up and you climate commitments kick back up again
and we would just do this whole thing over again. We would run it back and we would be having
this conversation you know five years from now or whenever that is and the way to hedge against
that from happening and just and to some extent stop it from happening is to have federal governments
across the globe pass durable policy that either compels the regulation or incentivizes the
deployment of carbon dioxide removal and that because carbon dioxide removal outside of the
co-benefits of some pathways which are fantastic just removing carbon from the atmosphere for pure
carbon sake is the tragedy of the commons in a single climate technology entity like this is
something that will need federal support in the long run to some extent in a way that other
climate technologies don't that's true of most of carbon the carbon management world but it is
uniquely true of CDR but it's a form of waste management trash and recycling also require ongoing
government support now that this point attends to come from the state and local level but like
governments still pay to handle waste that's part of what we expect governments to do it's just
that this waste happens to be in the atmosphere and requires a particularly high form of technology
to dispel yeah it's a it's a very costly trash pickup service and it also is contention upon people
caring about the trash there is a relatively large consistency around the world that is
unconvinced that the trash is an issue and that is the big challenge yeah agnostic on the trash
you know historically congress has been quite supportive of carbon removal technology but the
current administration has not been at supportive what has been funded in terms of federal policy
that could potentially begin to pick up the pieces here and then what should be funded
with a more constructive congress a more constructive administration what kind of policy should we
eventually hope to see that could fight off some of this carbon removal wave of consolidation
and bankruptcies well there there was some appropriations money that was put into place for
carbon removal rnd and that is valuable and it's good to be able to work on the research
and development to help scale these technologies but in terms of actual federal funds that have been
spent the DACUBS program at the end of the Biden administration issued two 50 million dollar
grants to the large DACUBS that is the full extent to which is the monies that have been spent on
the 3.5 billion dollar DACUBS program the rest of that money is sitting at DOE going through some
internal review or whatever is happening at the moment with the DACUBS program like the movie
Brazil presumably yes exactly the purchase price is in a similar position paused in
Definitely unclear if or when that money will be spent and
The only existing policy that incentivizes carbon removal to any extent only incentivizes director capture and becks
Which is the 45 Q tax credit you get a hundred eighty dollars a ton if you remove a ton of carbon from the atmosphere
Yeah, with director capture one yeah and and with becks you would get eighty five dollars a ton and that you know to count that a C.R
there
Or some LCA is in in terms of what biomass feedstocks are using into the the process
But remind listeners what becks is oh
Bioenergy with CCS, so you burn some sort of biomass feedstock and capture that CO2 at a point source
So you can imagine heat and power being used to create pulp and paper and then you capture the CO2 and that receives eighty five dollars a ton because it's a point source capture
But even then
eighty five dollars a ton is
not enough to reach
Final investment decision on the becks facility and a hundred eighty dollars a ton isn't enough to reach
Profitability for a debt company and so you still have to make up the delta to
Profitability and that is in the voluntary market which as we discussed that is greatly retracted and the appetite for relatively expensive debt credits
It's pretty low right now considering the fiscal situation of it all and so
If I'm looking at right now from the US federal government, there's basically very little to know current outlays for
Carbon removal going forward. There was a specific carbon removal tax credit that was introduced
That had increased dollar amounts for various forms of CDR basically functionally all forms of CDR
There has been discussions of in carbon border adjustment mechanism that you're put in
Senator Cassidy as well Senator White House each have a sort of trade policy as a sort of response to the carbon border adjustment mechanism
And that could include compliance pathways for carbon removal. I think it is important that
Because the cost of carbon removal is so high and
Because the political winds of the United States have been shifting very rapidly back and forth in terms of how
Political parties view climate and execute on climate policies or not execute on climate policies
That you have as many bites of the apple as you can CDR is embedded into as many policies as you can get it into whether
It's trade policies whether it's tax credits whether it's direct procurement or even you know farming smart programs for soil
Carbon sequestration and there there's all sorts of different
Policy and regulatory opportunities. It's just a matter of which ones the politics and the finances will allow
What's happening around the world are other countries beginning to put money toward carbon removal that are not the US?
Yeah, Canada has a 10 million dollar procurement program, which is the first procurement program of its kind
That ever been put into place. They're soliciting proposals for that now
I mean 10 million and then it leaves in a lot, but it's something and you build on policies like this and so it's a good first start
10 million Canadian
Yeah, that is true 10 million Canadian and then in Europe Europe is integrating carbon removals into their emissions trading system
And that the final rules on that will happen in the next couple of years
Which leaves a gap in terms of when that market will be accessible
Japan has compliance pathways in their domestic ETS for carbon removal
But in terms of pure policy market incentives that actually will get
Carman docs and removal projects built in the real world
Incredibly limited in the next three to five years or whenever Europe integrates them
If not all else illegal nothing else goes forward Europe will become the largest carbon removal market in the world until that happens
There is nothing in the near term that is moving forward
Is there anything happening in China because often the story of these climate tech investments is that the West
Starts them up gets bored allows all this IP to die on the vine. I think this is part of the idea of control less and then basically all the IP goes to China and China
Decides this is a frontier technology that it wants to invest in and
Loan the whole five years later is the best at it in the world
Like is that happening right now with carbon removal or is this not a field that China has indicated much interest in so far?
It's tough to find data information on carbon removal in China although
Tencent yep, they announced some prizes structurally similar to sort of the musk ex-price that
$100 million for carbon removal and there have been some reports of
Director capture R&D projects that have been built but
It might be this is structurally different from China than any of the other things that they've done relative to the climate technologies that they've developed because again
You produce an EV you produce a solar panel you produce a battery. There's a consumer that gains something
valuable to them whether it's
power from
Solar panel or a battery right power your car to help with the back of power on your house or an EV that is great and
To us cool features and as a you know a computer, but
That's not the same for carbon removal and so like even
To tell you China or like you look
Other places like the Gulf the climorks partner with Saudi Arabia and obviously the Gulf countries are highly invested in a number of different technologies and have
At least on balance sheet the money to be able to put towards this, but again
What is the value proposition for them to invest heavily in this industry when nowhere else around the world is?
I mean, I think it also if you think about Chinese
Energy policy flows from a triangle of concern about conventional or pollution, you know like PM 2.5
Energy security and wanting to stay at the frontier of technological development
It's really only that last point that would drive them to invest in carbon removal
At what point will the Chinese energy policy triangle become a diamond and we'll see
China make concerted investments focused not only on kind of playing up the climate benefits of its existing supply side investments
But affirmatively making supply side investments to advance international climate agenda
At that point maybe we'll see an investment carbon removal, but until then it doesn't really fit into the existing Chinese paradigm
There are a number of CDR pathways that have really interesting co-benefits associated with them that have a
Clearer way to scale than something like director capture unless using for enhanced oil recovery, which is possible
Even then still expensive
But you look at things like enhanced rock weathering and the potential to increase
yields for crops as well as decrease the need for fertilizer
You can imagine their ocean health benefits associated with some forms of ocean CDR
And so in that way, I think that there is
An opportunity and you are currently seeing this amongst the CDR pathways that they are finding ways
Like all climate tech is at the moment to
highlight everything but the
climate value associated with their technology and
This was a bit of a doomy and gloomy pod, but
I think that that is a very near-term
Pathway that a market has a value associated with these things and it's not a voluntary one on carbon
Well, we're gonna have to leave it there
But
You and I know that at some point you're gonna come back on shift key to talk about another
Favorite topic of ours, which is how to dress for 1.5c
And we'll have to talk about many other developments as well
But Jack Havana, thank you so much for joining us on shift key. It was great to have you
Thanks show me on Rob
And that will do it for us on shift key today
We'll be back soon with another episode of shift key
Until then if you love this show if you hated it
If you had lots of thoughts you can find me on x blue sky or link in at @robitsomire
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Until then shift key is a production of heat map news
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For the last two episodes I chatted with Lunar Energy's Sam Weavers about solar batteries and utility rate design
Today we dive into virtual power plants and international markets
My name is Sam Weavers and I'm director of product at Lunar Energy
I know we've been talking a lot about VPPs
It seems like every company or even a research firm has a different definition
Of a virtual power plant
How does Lunar define a VPP?
I've certainly come across this myself
You can get right into the weeds of defining what a VPP is
But I mean to me it's really just
Connecting distributed assets together with software
And controlling them in smart ways so that those assets deliver value to the grid
And homes get paid for that sort of service and return
A VPP turns thousands of disparate homes into something that can look like a power plant to the grid
Except it's a power plant that can be segmented
And provide very locational and temporal services to the grid
Or it can be grouped together at sort of the top level to provide bulk level power when measured at sort of that transmission or sort of ISO level
That's probably my definition of the VPP
Do other countries other markets have VPPs or VPP like structures
Yeah for sure I mean this is something that's been emerging in Europe and you know in Australia in particular for a good you know 10 years or so
It's also with flagging that when I talk about VPPs
I'm in the main talking about VPPs for residential assets
You know VPPs have been providing demand response services with you know
Arc furnaces and large industrial loads for some time
And you know we are now in a world where
it's not just big factories and manufacturing processes that can provide flexible demand
to the grid but also thousands and thousands of homes. Lots of the Nordic countries have
residential assets providing grid frequency services and the UK residential assets can be traded
by independent aggregators in markets that are used to balance the grid after the wholesale market
closes and Australia has a really active and competitive market for residential VPP services.
And I know most shift key listeners are based in the US but what can the US learn from
power markets of other countries? One point is the same problem has been
addressed in lots of different ways in different markets whether that's
more on the rate design side or more on the VPP sort of program design side.
One common trend that we talked about earlier is certainly this idea that as there is a shift
away from feed and tariffs in other markets for solar which is a kind of net metering so really
generous solar compensation that ushered in a big deployment of batteries. There are over a million
residential batteries installed in Japan and they were installed to maximize the value of
customers solar and also to provide outage protection. It's a big reason why Luna provides
and has provided software services in Japan with our grid platform for many years now
connecting to residential assets to optimize them daily against time-of-use rates.
I think the other key learnings probably go to exposure of price signals to customers like
octopus agile in the UK or those time-of-use rates in Japan and the automated load shaping
effects that these sort of rate shapes can have. The other one probably to flag is you know 10 years
ago in the UK there used to be that you couldn't really play residential assets in these sort of
wholesale level markets. The markets were very much designed around big minimum clip sizes and
sort of performance standards that were very tailored to existing you know gas turbines and
the like. But over time you know national grid over there in the UK and others has done a bunch
of work to adjust those market rules to allow VPPs of residential assets to start to participate in
new services and they are participating in those services. They're providing value to the grid
into customers and you know millions of pounds a year getting paid out on a purely market basis.
It's not a subsidy-based thing. It's just markets being designed to allow the value of these assets
to be recognized. But I would also say that you know the scale of VPP programs in the USA is you
know remarkable. Last year in the DSGS program I think the Brattle Group put out a report
that was over 500 megawatts dispatched and one dispatched last year and you know one needn't start
with the most complex market structure but the core goal should be the same right which is
recognize the true sort of physical and economic value of these residential assets and by doing
so costs of managing the grid can reduce customers can save money and make money and more
newables can reliably be brought online.
Podcast Summary
Key Points:
Microsoft was the dominant buyer in the voluntary carbon removal market, accounting for approximately 80% of all purchases and playing a pivotal role in shaping market standards and financial infrastructure.
Microsoft’s recent pause in carbon removal purchases has significantly disrupted the market, leading to widespread uncertainty, consolidation, and potential bankruptcies among smaller CDR firms.
The lack of supportive policy and market incentives—especially in the U.S.—has made it difficult for carbon removal technologies to scale, despite their necessity to meet climate targets like the Paris Agreement.
International markets such as Canada, Europe, and Australia are advancing carbon removal through procurement programs, emissions trading systems, and policy frameworks, offering models for U.S. development.
Virtual Power Plants (VPPs) connect residential energy assets to the grid, enabling demand response and value generation through smart software, with proven success in Europe and Australia.
The U.S. is seeing rapid growth in VPP programs, with over 500 megawatts dispatched in one program last year, demonstrating strong potential to reduce grid costs and support renewable energy integration.
Without long-term, stable policy mechanisms—such as tax credits or regulatory mandates—private investment in carbon removal and VPPs remains fragile and unsustainable.
Technologies with co-benefits, like enhanced rock weathering or soil carbon sequestration, offer more viable pathways for scaling than high-cost, unproven methods like direct air capture.
Summary:
Microsoft’s recent pause in carbon removal purchases has created a major shock to the industry, as it was the dominant buyer, accounting for nearly 80% of voluntary carbon removal transactions. This sudden withdrawal has disrupted market dynamics, leading to consolidation, bankruptcies, and a loss of pricing stability, especially among smaller, less scalable companies. While carbon removal is scientifically essential to meet climate goals like those of the Paris Agreement—where up to nine billion tons of CO₂ removal would be needed by 2050—current policy support is extremely limited.
, no significant federal funding or incentives exist beyond marginal tax credits, and existing programs like the DACUBS initiative remain stalled. In contrast, countries like Canada, Australia, and the UK are advancing carbon removal through procurement programs and market-based incentives, offering valuable models. On the energy front, Virtual Power Plants (VPPs) are emerging as a transformative solution, aggregating thousands of residential solar and battery systems to provide grid services.
S. has already seen significant VPP deployment, with over 500 megawatts dispatched in a single program last year, highlighting the potential for cost reduction and renewable integration. The long-term future of carbon removal and distributed energy relies not just on private investment but on robust, durable policy frameworks that ensure sustained funding, transparency, and market viability.
Without such measures, the sector risks regression and loss of innovation.
FAQs
Lunar Energy defines a VPP as connecting distributed energy assets like homes with software to control them intelligently and deliver grid value, turning thousands of homes into a flexible, responsive power resource that can provide both local and bulk-level grid services.
Countries like Australia, the UK, and Nordic nations have developed active VPP programs, with residential assets participating in grid services such as frequency regulation and demand response through market-based mechanisms and adjusted policy rules.
The U.S. can learn from market designs that expose price signals to consumers—like time-of-use rates in Japan or Octopus in the UK—and from evolving market rules that allow residential assets to participate in wholesale markets, recognizing their real value to grid stability.
Residential VPPs provide flexible, distributed energy that can respond to grid needs in real time, reducing operational costs, stabilizing supply, and enabling more renewable energy integration through demand response and load balancing.
The U.S. has seen remarkable growth, with a recent Brattle Group report showing over 500 megawatts of dispatch in a single program, demonstrating strong potential for residential energy assets to contribute to grid operations.
Microsoft was responsible for about 80% of voluntary carbon removal purchases, and its pause significantly disrupts market stability, leading to increased consolidation, price competition, and a broader industry downturn due to lack of buyer demand.
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