Why Are There No Kids In Toy Stores Anymore?

(coughing) Hey kiddo, you want some candy? Candy, how do you think I am? 10? Yeah? Do you have any like skincare products at least? What? Drunk elephant, summer Fridays, anything? I have a Snickers. Ew, carbs. Wait, wait, I have cologne. Which one? Uh, Ax? Oh my, are you poor? I'm trying to kidnap you. And you came this unprepared? I'm sorry, it's my first time. What do kids even want nowadays? So for our gift cards, a Lonnie, AirPods, maybe some Nvidia stuff. Stock? Hey guys. Someone sent me these three pens. Look how cute this is in my favorite one, the BBL one. I don't usually do this, but let's play an interesting game. If you go to Amazon and you type skincare for girls, you know what the top results are? Skincare for girls, age 10 and 12, nine and 10, seven and eight, six and 10, 10, 12, eight, 12, and kids. So it's safe to say kids obsession with skincare has overtaken adults. Oh my god, it's your not kidding. Look at this. Bull thighs. And it's so cool because I have to smell it. Oh, of course there are all these. All right, this one, strawberry sprinkles. It's so cute, I want to get this. - Okay. - Pop in my car, this one, strawberry sprinkles. - No, I didn't have to. - Parents are no longer getting their kids toys or gifts. They're actually getting them Sephora gift cards. Still spending my birthday gift cards and Sephora. Next up, Laneige, Laneige. Yeah, this is actually an influencer child and obviously account is run by mom. AKA me trying to keep things legal so TikTok doesn't take down my account. And you know what else they're obsessed with? Besides skincare, needos. No, I actually made that up. That's, I'm talking about myself here. I'm obsessed with needos. They're obsessed with these damn phones. - unbox my new iPhone 17 with me. - Drag it. - Yeah. - Hello grandma. - What? (upbeat music) - That's so what my phone. - How do you know how to open it, mommy? - I saw a video on your computer. - And to some extent, I understand though, you need to talk to your kids while you're at work and the best way to do that is through your phone. Because no one's using pages anymore. They were too slow, too outdated and they couldn't support 5G. 'Cause when I used to get my mail and I tried to open my Instagram through my page and I realized that I had bad connection, I'm like, I might as well get an iPhone. Why would I use the page anymore? And I originally saw Vanessa do this topic, so shout out to her. But how young do you think it is too young to give your kid an iPhone? Like, what, nine years old, eight, seven? So Mom Fluncer was getting backlash on her TikTok video because she got her daughter an iPhone and I think the daughter was like five or six years old. - What's up y'all? Happy Saturday. I can already see the comments. People are gonna be judging me. Today I got you out of her first phone. Mind your business, it's my kid, thank you. Originally I planned on getting her an iPhone when she turned nine and then it went down to seven and then it went down to today. Over and no motherfuckin Saturday. - Six or five years old. - iPhone 15. And of course we had to go and get her a case and she was like, "Of course, of course." And the pops up is that she wanted for her phone. She came right home and showed her best friend, Pinkie, her new phone. - Oh, she got a cat, that's cute. - The main reason I got her a phone now is because I'm tired of dragging the heavy ass, iPad all around connecting it to my hotspot. And I had to set it all up for her. There's honestly no greater feeling than unboxing a new phone, you already know. - I pray and I hope that she sets some parental controls on that phone 'cause a five year old in 2026 having access to the internet is literally the most dangerous thing that you can give to them. Right next to a Sephora gift card. Listen, the kid's being obsessed with a stupid phone and skincare is honestly not the biggest deal in the world. But the main problem is actually the skincare because kids for the past couple of years have started doing skincare. And this skincare was specifically designed for adult faces and an ingredient that these skincare all have in common is red knolls. And kids don't actually need red knolls and their skin is a lot easier to irritate. So what happens you might ask when they're all using a product that's not designed for their face? - This is happening to more and more young girls skin. 13 year old Z&A used adult skincare after copying viral skincare videos on social media. See the skin just peel. - She is one of an increasing number of young children using strong anti-aging products as part of a social media trend started by adult creators. - So all these skincare companies had one problem in common that their new target audience was making them a lot of money couldn't use their product. So they all came together and they're like, wait, so how do we sell this to kids? We know that they love it. They love this shit. You know, it's like crack for kids. And they wanna use it, but we can't sell it to them because it's irritating the skin. So like, what if we remove the red knoll from our skincare products and call it skincare for kids? - Let this video sign to get your mini me her own skincare. - This is a skincare bundle from EverEating. It's clinically tested and they both scored excellent on the Yuka app. - So I can actually trust that it's good enough for my baby girl. - And we can both practice good habits together if your daughter keeps stealing your skincare. - I'm sure to get her a team you can actually feel good about. - And it worked. Sephora kids are no longer a fleeting trend. They have become a meaningful share of the market and a demographic worth serious investment. They literally saw these young kids and they saw dollar signs. Mental projects that by 2029, Jen Alpha's spending power will reach $5.5 trillion. At EverDeen, business has already shifted 85% of its revenue not comes from products for Jen Alpha. - Y'all, we got no more excuses. When this first started like two years ago, they were like, "Oh, it's bad for your skin." Like, "Why are kids?" And now that they made it where it's not bad for their skin, the companies are literally looking at this and me like, "So what do you gotta say now?" Your mouth is shut, isn't it? How did we solve this unnecessary problem so quickly? But when it comes to serious issues, like you know how you're typing on your iPhone keyboard and then out of the sudden, the keyboard sounds loud as fuck. How have we not fixed that yet? But we fixed this skincare for kids problem real quick. What? Y'all thought I was gonna talk about like world hunger and whatever? I mean, like, yeah, they haven't solved that as well, but right now, guys, when I'm talking on my iPhone, sometimes it's like, it's like loud. - We got our four-year-old daughter, a skincare kit for Christmas and people seem to be concerned or confused about that. So let's talk about it. Ever Eden is a brand that makes skincare products specifically for kids. Products in the kit that we got her are a face wash and SPF and then it did also come with this little beauty headband. Why does a four-year-old need skincare? She does it. But I have gotten very into my skincare in the past year and she has seen that and she always wants to join in with me, but obviously some of my products are not safe for her skin. So for Christmas, we got her products that are safe for her skin so she can do skincare with me while I'm doing my skincare. And it's never too early to teach kids to take care of their skin. - Honestly, I'm gonna have to disagree with that. Why are we teaching kids that they need skincare when the daughter was four years old? Why would you need to teach your daughter at four years old that she needs girl, get her out to school. Get her out to school so she can learn some numbers. First, she can learn how to do some taxes 'cause that shit is hard, but it's never too early to actually teach your daughters about skincare. Oh, I mean, think how we have our priorities and we're teaching them the important things at four years old. It's important to teach your skincare. - She sees that I like to do my skincare so she wants to do the same thing. I mean, it's okay to say no to your children sometimes. You know that, right? Not everything needs to be a yes, sweetie. If you shaved your legs, would you shave your daughter's legs as well because she saw you do it? And seeing these poor children who can barely speak, by the way, being used by these brands as like marketing, not that they actually give a fuck about these children, literally and allegedly, all they see is cash. - They make the ice cream at least. All this, she comes to the pool. I don't know what to say. This is the most terrible thing. I don't know. I don't know, it's okay. I don't know, you know? This is my most secret. This is my secret. I guess I will like it. Also, did you notice how they have to put captions on this video? I wonder why would they need to put captions on a four-year-old who can barely speak and the audience had a hard time understanding what she was trying to say. But hey, at least she's using our skincare brand. So cute. We're obsessed. Guys, we are so obsessed right now. Like, right, literally stop. Run, don't walk. We're obsessed. We're obsessed with using children. Children as a marketing, yeah, we love children. Not like them using our product, yeah, and let me make you think for a second, when was the last time you remember seeing toy stores being full of kids? There are the kids, check next door, Sephora is right there, it's gonna be filled, filled, I'm telling you. Remember when toy stores used to be full of kids in joy? I mean, I understand the full of kids part by joy, that shit used to be chaotic, it's like joy. I mean, I don't know, maybe for the kids, yeah, but for the adult joy, I don't know about that one, fam. And a new study came out a few months ago that says, "Adults only household accounted for 55% of toy sales and grew by 16% through June, slightly outbasing households with children." Let me get this straight, adults with no children are literally buying more toys than adults with children. So basically, the roads are reversed, kids are not buying products for adults, and adults are buying products for kids? I mean, I don't mind it honestly, though, wait, how did I just fit into the car? How did they clock my ass? Okay, I was the 55% come for me. Also, does anyone remember toys or us, that giant place that used to be heaven? If you were a kid, and we all know that most of their locations closed down a few years ago, and the main reason actually for that was bankruptcy, but one of the other reasons why they also closed were sales. So sales went down when kids started transitioning to wanting iPhones instead of toys. And I got curious, I'm like, let's do some investigating. Because what if this video was overexaggerating, and he just happened to catch this on a Monday morning when all the kids are in school or kindergarten or whatnot? So this is when I come in, and no, I didn't go there myself, I sent my parents, because I didn't feel like going out, and I had my dad record the entire thing, and I told him to go to every corner of the store to see how many kids he could find. And then he sends me a video, and I couldn't see a single kid, and I'm like, dad, where are the kids? So he's videoing the whole store every corner, and not only is it empty, not a single kid, but also there's like toys on the floor. The whole place looks like it went through a zombie apocalypse. Because it's not just like, oh, there's a toy on the floor, they forgot to clean it up. The majority of the store looks like it went through a zombie apocalypse. There's so many toys, like the packages on the floor, and I'm like, since there's no kids, there are the employees having fun with the toys, or like, what's going on? They also got this cute picture of my mom in front of the store sign. That wasn't a part of the video. I did not tell them to do that, but I don't really know what she's doing. Let's just move on. So if you have a baby, you're probably like, so I still got time for this lazy, right? Like, I'm going to keep them away from skin care. But if you have a baby, your baby probably already has the new iPhone 18 Pro Max, and you know what they also just started selling for your baby. Why is there a cologne for babies? And why is this literally the size of my head? I don't know, maybe you got like a big ass head. And I was like, girl, what are you talking about? And then I went on Amazon, and there's a bunch of baby cologne on there. This first one, not even going to try to pronounce it. So why would a baby need cologne? Oh, this lady's just, does smell like the Johnson's and Johnson's baby lotion. It can't smell good, but like, just like baby powdery. This one is the same brand, but it's lime. So I don't know if it's going to smell different. My question is, why on earth would you want your baby to smell like lime? Who is that coming close? Like, is your baby going on dates and they need to smell like lime? So was it babies getting bigger bottles of coke than us? Love this one. This one smells so good. Oh my god, this one smells really good. It smells not like baby powder. Oh my gosh, this is like really liquidy. It definitely smells more like cologne. Like, I think this is supposed to be for like a girl, and this is supposed to be the boy one. All right. Now I got the big back size. Let's see. Oh god, okay. I don't like this one, which sucks because it's the big size. That is huge, though. Ooh, this one is like the first fires. Oh my god, I'm gagging. I need to cleanse my nose. This smells so good. When you were a baby, did you wear cologne? What are the vibes? Bye. Honestly, I can't remember a day going out without wearing cologne. I would just feel so naked without my cologne. But why do we need bottles this big, though? Like, whose baby is using this, this much cologne? You think a baby, you know, a small body, but they would use a little bit of cologne. And also, babies already smell so good. It's like, why would they need cologne, though? And like, to smell like adults, why are we having babies smell like adults? I did something stupid. I let the curiosity win. And I went ahead and spent $10. I got it. We're doing this in the toilet 'cause this has been leaking everywhere. This is nasty. So I did have to wrap it 'cause it's been leaking everywhere. And I didn't want to spoil the cologne smell for this, but it smells a lot. And I've kind of got a hint of it. I'm like, for $10, it cannot be that bad. And honestly, it's not bad, but you know what this smells like? Like a cheap air fresher for your car. You know those things that you put in your car, like the cheapest ones that you put in your car? This is exactly what this bottle smells like. Sorry, I'm late. I just had to get, ooh, your car smells nice. Do you get a new refresher? Thank you so much, but that's actually not my car. It's my toddler back there. Oh, it's not bad, but it's like, why would you want your kid, your toddler, to smell like a cheap car? And I feel like it's kind of going in my throat. I don't know, it's just weird, but was this worth $10 that I just spent? No. Wait, I don't even have a toddler though. Like, what am I gonna. Also, I want to make sure I actually include this in the video 'cause I'm not trying to say I'm better than the parents that you see in this video, 'cause I'm also a victim of this marketing. And I actually bought a toy with makeup from my niece a while back, but like the makeup was not for her, it was for the toys. It was like this butterfly toy that came with makeup that she could use for her toys, but still it felt a little weird and my sister was also a little eerie about that, 'cause she doesn't like giving her makeup stuff, which now I'm understanding him and more why she didn't like it. And influencers forget who's watching their videos, 'cause now we have actual children doing get ready with me to go to school and they're drinking energy drinks at 6 a.m. - They're riding with me for my second day of middle school. Today we have the sherbet swirl going and this is the best flavor. Cheers, y'all know the drug. Well, we do our makeup and everything and they cook. Cheers. - By the way, 200 milligrams of caffeine and that can, that she's not gonna use for anything because all she's doing is going to school and sitting down. Unless she's doing P class the entire day. And even one of the most popular kids YouTube channel and her name is Lake Nastia, she has 133 million subscribers. They were recently on a documentary where in this entire documentary, you can kind of tell that allegedly, this poor girl is being milked by her parents, especially by her creepy mom, where the interviewer asks her based a question like, so you have 133 million subscribers, right? And instead of answering that, she actually has to look at her mom to get confirmation that she can answer that. - My name is Nastia, I'm 10 years old. - You have 318 million subscribers. - Mm-hmm. - What in the Courtney Kardashian was that? - 3 million subscribers. - Why did she say like that? It creep me. The way she did that was creep me out. Mm-hmm. Like, why does she seem so nervous? Mm-hmm. Mm-hmm. - That's more than the population of the USA. (laughs) - Hello. - Double. - Okay, that way, sure as. - Nice to channel, it's a different level. - Yeah, a different level of slavery of child labor. You need to make this kind of production. - Is there anything else that you would like to say? - I don't know, just smile on camera. - What? - I don't know, just smile. Is that what her parents told her? Is there anything else you wanna say? I don't know, just smile on camera. I love doing YouTube videos. I'm recording 24/7 and I love it. Doing YouTube videos is like my favorite thing to do in the world. Right? Yeah, I love doing YouTube videos. - And you're probably like, okay, lazy, we get it. Little girls are obsessed with skincare. We didn't see any boy videos like, are you saying that boys are better than girls? And they don't have any like crazy obsession? Oh, actually, yeah. That's exactly what I'm saying. Controversial opinion, good boys are better. Girls can suck it. - This is week one of trying to find the most complemented fragrance in my entire collection. So this week's fragrance is gonna be none other than Louis Vuitton imagination. I'll just love this scent. So much clean, so beautiful. - You don't even know how to split sprayer color. You will be like, Louis Vuitton was probably that expensive that he was not wasting that shit for a TikTok video. I was like. Not spraying us single. - So on Monday we had three compliments, not bad. - Damn. - Tuesday we got two, which is all right. - Tuesday. - Wednesday we had a whopping five, which is insane. Thursday we got three, which is all right again. And then Friday we finished off with four. So this makes Louis Vuitton imagination the most complimented fragrance in my collection so far. - Well I guess I know what I'm buying now. I don't think I've ever gotten a single compliment going out and be like, wow Lazy, you smell good. Or like, wow Lazy, you look like I have never gotten a single compliment. But this little kid, at one point he only got three compliments and that was like disappointing to it. I'm buying that shit right now. $360 compliments, who needs those? For $360 I better have Louis himself come to my house and give me compliments every time I spray his colon on my body. And when a mom takes his nine to the greater to shop back to school shopping, by the way, she was surprised to see what he was shopping for. - I'm shopped, I didn't realize we were getting all personal. - Hygiene items, but of course that's important in high school. Women's Diodorant, geodorants are way better. - Are they? - I'm sick, but. - You do you do you do you do you do you do you do you do you do you do you do you do you do you do you do you. - I've heard does smell the best so I'm gonna do does. - It does not. - I just grabbed two. - It's fully eight years again. - Four items. - Wait, this is all like T-World. You want your breath to smell good, you know what I'm saying? - Yeah. - Yeah, I know what I mean. - Butter vessel. - What? - Can you put your colon in here? Okay, so you don't boil it. Okay, tell us the liquid. - You can put your water in here. And then it makes like a fat, it's like a colombac lean. I know methods, I know, I know bro. Cocoa gradient body growth. - Okay. - So yeah, this was a ninth grader back to school shopping where most of the products were basically just Hygiene. In ninth grade, I had a toothbrush and a toothpaste. I would be a lucky if I had some hair gel for my hair 'cause sometimes I used to style it and it still looked like shit. But it's crazy that even if I was a parent and I was taking my kid to shop, you know, things to shop for school. And all he's buying is Hygiene stuff. I mean, I think it's pretty cool. But like, do you need any books or like a pencil? I don't know, do y'all read nowadays? Yo, I'm a shoving in a locker. Okay, let's not bully people because they have good Hygiene. Maybe bully them because they don't have a pencil and paper. But did you also hear what he was saying about the Vaseline? - We put your colon in here. - I know methods like that. - And I think this is coming from Gen Z where they actually mix colone with gasoline and Vaseline, colone and colone and Vaseline. - I don't know, I said colone and Vaseline. - And I guess it makes the colone stay longer in your body. The book, why are we boiling the Vaseline? But why are we boiling it though? Okay, first of all, he's doing this life hack around. I looked it up, you're supposed to like put the colone on the Vaseline and then rub it on your body, not the way where he literally just sprays colone on the entire Vaseline container there. Please do not do that. And the hot water could also melt your Vaseline container. So I don't know, this just seems like a stupid idea to me. Stupid or are they too smart for me? So yeah, while the girlies were obsessed with skincare, boys were obsessed with skincare and colone. And adults were obsessed with toys. What in the multiverse is, how are we at the point where adults are obsessed with toys and kids are obsessed with adult skincare stuff? Like some of these kids had more colones than dare I say my chip collection. - Hi, guys. I'm here to show you my favorite perfume collection. - Hi, guys. This is my colone collection. (gentle music) - And you know what the opposite of skincare kids is? Uh, alpha male kids. So apparently this is the new big thing now. And I think they're watching a lot of alpha male podcast videos 'cause the videos that I'm seeing of alpha male kids, they seem like a joke. Take the risk again, but this time with more faith confidence, discipline, consistency, you are like 10 years old. What risks are you taking? - So the risk that we're taking today is between honey, not Cheerios and lucky charms. So I don't know which one I'm gonna pick and this is kind of like dangerous. I literally don't know which one to eat today 'cause what if they suck? You're 10. - Just a few more hours playing Fortnite. Yeah, good. I need people to watch my cars. While you are getting drunk and going to parties, I'm actually working on my businesses. - And you just learn the word businesses. You could tell that you didn't know how to say it. I'm working on my businesses. Why do we have kids talking about like, you're playing Fortnite, bro. I got like 50 businesses behind me. - What are you on about? - Sweetie, you're like six years old, seven max. And you're talking about businesses? - I went to the stock market today. I did a business. - And in a couple of months, when you're gonna see me in Dubai and live in my dream life, you're just gonna call me lucky and hate. - Just wanna hear me. - Me throwing shit on my Instagram stars. - When you all see me in Dubai and y'all start hating, just know that I was working hard. Working harder, hardly working. I don't know about that one. Maybe hardly working. This is why we gotta take those phones or take those phones away. Why do we have kids watching awesome? This is what it's teaching them. He's not out there having fun playing Fortnite with the bros. While the bros are playing Fortnite, my guy over here is stressing on how to start his fifth business. At his age, I was begging my parents to get me velcro shoes 'cause I didn't know how to tie my shoes. And I'm embarrassed to admit, I only learned how to tie my shoes at 15. - I was 15 years old when I finally learned that, but he's talking about businesses. - He's spending more than five hours a day on his phone. And yet, he can grow. And it's huge, but I don't worry, I'm gonna help you. Six months ago, I was a last boy with no clothes, no dreams, and I was wasting all of my time hanging out with my useless degenerate friends. Did I just get called broke by an eight year old? And he just called his friends degenerate? These kids are fucking ruthless, calling their friends degenerate for hanging out with each other. - Like imagine asking the guy if he wants to play Fortnite or whatever kids play nowadays. And it's over here like, Fortnite, you mean like, invest in stocks? 'Cause Fortnite is doing pretty well like stock-wise. The dividends are on the percentage of the one where the marketers are above the high value. So I will definitely think that if we invest, invest the 2.5% before Monday, so the dividends are right on the equation of the marketplace shareholders, then we can definitely hit the top 2%. - No, I'm in like, we play the game. - Afternoon as an active 13 year old millionaire. Well, at least as active. 'Cause when I see a 13 year old millionaire that is not active, that's where I draw the line. Y'all fat millionaires gotta get your stuff up. ♪ Going in ♪ 3 a.m.? Wait, did you wake up at 3 a.m.? Vibes, snackies? To be a rich 13 year old, we working, what are you working on? - He made his bed at 4 p.m. He woke up at 3 a.m. So the entire time he had a busy day to go through, you know, he had to eat the snackies and that requires a couple of hours. He had to get lit. 'Cause I understand I get lit as well sometimes, where I spend like at least half of my day getting lit. And then if I have time at like 4.59 p.m. I, if I'm like feeling it, I'll do my bed. 5 p.m. Stranger things? 67 p.m. Jim again? How is it going from a.m. to p.m.? Dude, you don't even know what a.m. and p.m. is. And he is working? Sure, buddy. Sure. Honestly, I don't blame these kids. The reality is, it sucks. Like, you gotta teach these kids about labor as soon as they're born. 'Cause we gotta think about the shareholders. The shareholders need their money and it's not gonna come if these kids are not working. So they gotta start working as soon as they're born. 13 year old morning. What about the morning routine? I'll just 13 year old morning. Oh, the morning is 13 years old. He went up at 3.45 a.m. 3.50 brushing, okay. Pre-workout. You are 13 years old and you're taking pre-workout? He's working out. Oh my god. Chad? Zero out of 10. What's the cap level on this one? Did you notice how none of these kids that I just showed are doing anything normal? But like what is normal? The new normal is skincare and alpha male lifestyle. Toys are out, gaming is out, having fun is out, and hanging out with the bros is gay. Yeah, this was today's video. Let me know what you thought about this. The market is changing and we're all the products. Since I already know my category, next video is going to be me unboxing and reviewing a bunch of toys. I'm just going to embrace being a toy review channel. But if you want to watch my video, so day early, at free, sponsor free, where we review calones, skincare products, go ahead and become a member. Member shout out. Thank you. What's good? 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