Who will win BNA?

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From breakout artists having massive hits, to long-time musicians finally getting that mainstream recognition they deserve. We have a girl group nominated for the first time in 10 years. We have two boys nominated with the two biggest songs when a boy hasn't won in eight years. And even artists like Addison Rae, who pulled out the rebrand of a century and sold the world on her vision as more than just a creator, but a true artist. With a vision that is here to stay. There is truly no clear frontrunner the way that there has been for most years in the past. So I thought it would be interesting to sit down and look at the data. Who actually has the biggest song, the biggest album, the biggest listeners, and find out who is most likely to win. Why would they win? What was their big cultural moment? Or if not, what is holding that artist back? What did they miss to really break through to that next pedestal and win? And after that, we're going to lock in our prediction. For what I think is going to be the best new artist. So with that, welcome back to Nikki and I. I'm your host, Nikki Reardon. Long time awaited Grammy episode. As I have gotten many, many more requests to do. I don't know. I just feel like I talked about it so much on like TikTok and stuff. I kind of like felt that I settled and I needed to say for the time. But now I really want to talk about best new artist. It is my favorite category. If y'all have known as a long time viewer of the show, I think it's by far the most interesting. I think it's by far the hardest to predict. The nominees for I think it's the hardest to pick the winner for great in some years. Like last year, I just knew Chapel was going to win. But, you know, this is a year that's so exciting. I also think what's really cool about best new artist is a category is one of the few genres where they really intentionally cast like genre diversity or really, really try to make it a broad spectrum reflective of who is up and coming in music and all of their respective scenes, which is one of the very interesting things I want to talk about. I also think best new artist is a category is one of the few genres where they really intentionally cast like genre diversity or really try to make it a broad spectrum reflective of who is up and coming in music and all of their respective scenes, which is one of the very interesting things I want to talk about. I also think best new artist is a category is one of the very interesting things I want to talk about. you know, seven means and that sort of thing it's like very for young chronically online young people which we love as somebody who is once a chronically online young person however his music is a complete opposite perspective it is very very sad it is very very yearning it is very very heartbroken and i think to a lot of people that makes them feel like two completely different things they feel like there's this like online funny he he kid somber and then you listen to music and you're like who is this sad yearning man like talking about this woman and and how she decimated him and and he can't he doesn't know how to go back to being friends with her right and what he struggled with is finding a way to connect to the two to be like yeah i am both of those things the way i express that heartbreak is through the music and and the way i express my personality is through humor and i think i know that as somebody who's like really studied him and study his marketing a lot um but i think um but i think to a lot of people that makes them feel like two completely different things to the general consensus that it feels like like when i ask people about somber they feel like one of those things is fake right they either are like oh i hate the tiktoks and it's so kiddy and it's you know like i i wish he would just like be this musician or there are people who like love the humor and love that and they're like i don't this this yearning and the writing sounds fake like i don't even know if he was in a relationship because he's like all laughing and do you know what i mean like i think he needs to find a way to connect those narratives and be like that is somber you know um and it's interesting thing again you know his his name is literally somber like which means like sadness darkness um also i think something that could hold him back which you know i've talked about this i don't i don't i think that this is a good decision it's just annoying weird way that the grammys works so the grammys cut off is august 30th every year it does not go through the full calendar year it's august 30th to the next august 30th i don't know exactly why that is i couldn't tell you that's just the way it is somber i think it's a good decision i think knew that he had such he had two of the biggest you know singles of the year um was on a really big rocket ship and i think that the label and him made a decision to put out a really really short album that was only 10 songs and i don't think was fully not that the songs are unfinished but i think that he would have added either added more to them or just added more songs or more range in general but they did it because the week that they did because i think the week after taylor swift was releasing which nobody can release the week of taylor swift because you just can't chart at all and so they decided to just like we're gonna go with what we have because if we go now then it can be eligible for grammy submissions and if they didn't do that it wouldn't it wouldn't be eligible which is something i'll talk about with olivia dean later because technically this olivia dean album does not count for this grammy cycle which is something interesting we'll get into so yeah i think that that was like a decision made by the team i think that that's probably the right decision honestly like if i was consulting for the artists i would be like yeah like it's it's kind of annoying and unfortunate but like go for it so i think because of that you know like i the more like music critiques i've read like billboard and stuff talking about somber's album is they feel like that there was not as much range or um you know as much vision whatever the the visuals i don't think were as like deeply thought out as a lot of the singles covers were i think that's what they had to do and so i think that was the right decision um next we're moving into my queen my icon addison ray dream guest of this show dream guest of this show and the day i get addison ray in this room you guys are gonna be sick of me sick of me oh my god oh my god i'll cry and hug and jump up and down and dress like a mermaid for aquamarine are you kidding and do a live performance of it myself um she has 13.9 million monthly listeners one of the lower on this list which is interesting because i would argue that she's one of the biggest fandoms on this list like and she's selling she's had massive shows i saw her at the greek um which is bigger than a lot of other artists can do her biggest song is diet pepsi with 591 million streams and i'm gonna be honest when i was talking to my friends about this and made my prediction list i didn't think addison would get in because i thought that the sort of like music snobby critics of the recording academy type would not be into her um it turns out that i could not have been more wrong they are obsessed with her um pitchfork put headphones on on the recording academy type and they're obsessed with her um pitchfork put headphones on their as number four on their top 100 best songs of the year which is crazy pitchfork it's like one of the most you know critic based uh publications um and you know i think she has some of the best pop production of the entire year i mean like the the way she just had a concept and nailed it like every song is so exactly what like the way the beginning of fame is a gun and aquamarine like it's just enchanting it pulls you in like it's like i can't skip it when it comes on shuffle you know what i mean like it it is intoxicating it's it's so so good and i think she again really found this like way to do this sort of psychedelic pop but it still remains pretty upbeat most of the time or up tempo or gives you that positive emotion um which is really cool i love this sort of you know like trip hop very psychedelic production coming back like the maria is another great example of somebody who's you know i love that i know she found her lane and i think she's you know you can see the love of britney but it doesn't feel like a rip-off you can see the love of bjork but it doesn't feel or madonna you know what i mean like i i so clearly feel her inspirations and why she likes those artists and what she's pulling from them but in a way that's so addison i think her aestheticism in her visuals are so her um and so referential of like people who grew up in the 2010s like i did um i also think i i think addison ray had the best live performance of any artist i have seen this year it was insane one i've never seen a crowd so excited and locked in i loved that she was just her like there was no there wasn't a hundred dancers there wasn't a set nothing i actually think the coolest thing about the show was she did have budget for a set and she only used it for the gate at the beginning like there's a gate that starts at the beginning of the show before she's everyone's waiting and then when she starts it goes away like she chose to use her budget on that on something that creates anticipation and just her raw aura can fill up the stage in such a way that is magnificent and then diet pepsi ends with like the big sparks oh it was the best show i've seen all year i was obsessed what do i think would hold addison back from winning i guess i mean i don't know diet pepsi is a hit i i just think what's really tough is that there's a lot of really good male pop this year and something that happens with the grammys is that a lot of the times when there's a lot of really good contenders in the same sort of lane slash category what happens is the vote gets divided and fought up amongst them and then something else wins um you know like i feel like a really great example of this was album of the year last year um cowboy carter incredible album i love cowboy quarter i made an entire video about it but um you know it was like hard and soft rising fall of a rose and best princess short and sweet brat four incredible massive and taylor swift massive pop albums right and what one was a country album you know what i mean like it's all of country if you like if you like country if country is your number one genre and you're just like i'm gonna like the country album more than a pop album just in the in a vacuum majority of the time like that's when something like that will win you know what i mean um so i could see something like that happening with this with pop this year because there's so many good female pop stars um that it ends up going somewhere else i also could see again too that like a lot of the like addison ray is not for straight men you know like so is the grant like are those types of guys and people in the recording academy gonna vote for it i don't know if she won i will buy a lottery ticket i will scream anything as possible i will break into the old hype house i don't know i don't know i would be so happy number three is cat's eye how many of you notice be honest don't lie how long did it take you yes this is from the gap commercial cat's eye has 33 million monthly listeners their biggest song is actually a tie gabriella and touch which both have 504 million streams i was very surprised it wasn't gnarly which is 376 million because i feel like that's the song that gets talked about the most and like meme to the most or maybe the biggest in the fandom i genuinely believe cat's eye got best new artist from the gap commercial i am so serious i think that would be the biggest song that would the defining moment like the fact that that broke the record for the biggest ad gap has ever done in its history there are like fan posts of it that have 5 million likes and like 50 million views like it was just intoxicating it started a trend it was everywhere like so many people i knew that are very casual music fans are just not into pop like that that was their moment of discovering cat's eye and being like who are these girls serving you know what i mean um which i absolutely love and and i think it would be so iconic and is iconic that they had a culturally defining moment through a commercial that's crazy that is so rare to do um incredible from the band incredible from robbie blue and his choreography incredible from all those girls and their performing capability and incredible for the team on gap for really figuring that out and taking a chance on them also another thing that's fascinating and there's another huge moment for them is they actually broke the record for the largest ad gap commercial they had the largest daytime set at lollapalooza um and had 80 000 people showing up at 3 p.m which is crazy crazy crazy here is some interesting things that I have about Cat's Eye I love Cat's Eye I'm a stan but I do think what's holding them back is the music I think what they're doing right now is very cutesy I think it's very concept songs I think they're very fun but like the talent of those girls versus the simplicity of a lot of their music is not there like the music needs to elevate they're at this weird crossroads where Cat's Eye is huge in America much much much bigger than America than they anticipated them to be I think they're smaller in Korea than they anticipated them to be and what's interesting is a lot of stuff that works in Korea is these very like cutesy gimmicky songs so much of I mean they don't write their own music you know what I mean like that's what K-pop is it's very it's produced it's very like made and I think what we want is Cat's Eye to have a bit more personality have a bit more soul have a bit more range in the music itself but there is I think like maybe this this friction of like what has worked for K-pop and what will work in Korea versus what everybody in America wants them to be I think most people feel about Cat's Eye right now is like we love them we are obsessed with them I want to see them perform live but I'm not streaming Gabriella on repeat every day just that's what they're gonna have to overcome in order to get there something also that I really want to talk about with Cat's Eye is like Cat's Eye is proof of why labels need to bring back real artist development like they put these girls in a two-year training camp where they were dancing with professional dancers practicing their vocals being around other performers and artists to learn from one another made a documentary about it and like everybody's like wow they're so talented wow they're so amazing like yes that's what artist development is that used to be a thing that all labels did all the time you can look like google the stories about you know like when they signed Bruno Mars or when they signed SZA or Kendrick versus like when these people debuted like they would spend years like giving them training helping them you know putting them in rooms of songwriters helping them dance helping them sing like whatever sort of thing crafting a brand around them and that is something that labels just do not do anymore because it's not as profitable it is this weird issue that happened when a bunch of the music labels became publicly traded companies right they they IPO'd and they had stocks and back in the day you know that when you're a private company you can just agree that like yeah so and so is a star and we think they're amazing and we're gonna fund them for two years we're gonna put them in all this dance and all this training and all these things to make them like you know polish the diamond until they are ready to like go out and make music and go on tour and do all these things right and the era of TikTok was just like quick sign quick oh they're having hey we have to be the first to sign them and then and then the they wouldn't do as well then they drop them in a year right or drop them in two years like we just we we sort of view these people as like a cycle and disposable instead of investments instead of artists that needed to be poured into and cultivated like artistry doesn't happen overnight artistry is developed it changes it's very fluid it evolves as the person evolves and there that doesn't fit into this capitalistic structure of a of an IPO right like where you have to give quarterly reportings and you have to talk about how you made this much money you're gonna make more money next year than you did last year right that is this thing that has happened with labels and and it's a terrible thing with the industry of music too because like Republic Records and like you have a Taylor Swift and Ariana Grande album in the same year next year you're not gonna make as much money you're just not they're two of the big top five biggest artists of all time right like you're just not gonna make as much money it doesn't mean the label's a failure it doesn't mean that they're doing things wrong it's just like they had two artists released the year before that right and but like that doesn't fit into this like capitalistic structure of the way stocks work and the way people want to invest and have this you know ever-growing line of investment and that has impacted the way that they're able to develop artists and fund artists and it's really sad I've talked to a lot of people in music about this a lot of my I have many friends are like executives or director levels of music and they've talked about how they have felt that shift since their labels IPO'd because there's no you can't you don't get time anymore you don't get time anymore you don't like you know if the artist doesn't make enough money in the first year or two like they gotta drop them and and use and pick someone else up um and that has made it so I think it just sucks but I hope cat's eye is an example of this I hope that they realize k-pop still does it all the time right like they do all these trainings and things and k-pop has a lot of other problems the way they treat artists in other ways but I hope it is just a sign of like the importance of of development and training uh because you see how well it worked next we have Olivia Dean she has 55 million monthly listeners currently her biggest song is man I need with 484 million streams now this is the very interesting thing about Olivia Dean is that technically this album the art of loving does not count for this grammy cycle it came out in September and the cutoff is August 30th so the singles that came out before man I need and nice to each other which are her two biggest songs which is good um do count because she's a great singer and she's a great singer and she's a because they came out before the window however technically speaking nothing from this album should count however I feel like people in the recording academy sometimes kind of bend those rules you know what I mean or at the very least like the bias takes over they are just so loving the artist and loving the work and even though they know that so-and-so thing like a song like so easy to fall in love is shouldn't be counting for this um but they just love it so much and love her so much they and mentally are like adding those points and still you know I mean that's an I don't know I don't know how much that will hurt her um I can't really say I don't know enough it really just depends on these random people who vote you know so like uh it could end up being one of those things where people really are really are like Olivia Dean amazing love her everything she's doing is great but this album wasn't part of this so you know I'll vote for her next year but I can't vote for her now or people will just not care and be like I fucking love Olivia Dean I want to vote for her um it is literally I don't know I think she probably has the most momentum of any artist on this list right now I feel like she is just everywhere on my for you page when I open my phone I feel like everybody is really in this process of discovering her right now I think the art of loving is one of the best albums of this year for sure you know she just came off the tour of Sabrina which was huge for her um and also I really see her as like I feel like the real music lovers love her you know what I mean I think she's filling this void music that is so great but she also has these moments of real vocal power almost um you know some some sort of like Adele inspired songs in in the album that I love um I think her aura and everything about her is just magnificent like you just want to be her best friend but I feel like I barely know about her as a person which is a really interesting thing I know she's from the UK because of her accent I don't know much I like I don't feel like she really talks about herself she isn't really like like I I just don't know anything about her as a person what she likes you know like when it comes to me like falling in love with an artist I love a story and narrative you know what I mean like even someone like like an Addison who was very publicly shit on for her for TP and all that you know like I like that she was that she talked about it she talked about like yeah people did not like that but I believed in myself so I am going to push through this and and do this thing like her interview on the podcast is incredible you know what I mean like Olivia Deen I just feel like I haven't had I haven't seen as much moments for those from that from her maybe I it just hasn't popped up on my like for you page or my recommended or whatever my YouTube but like um that's really what I want more from her I'm sold on the music all in couldn't be more all in but I think that in terms of like building her career as an artist her team really needs to do a lot more to push the narrative and the story of Olivia Deen who is she where did she come from where is she going why is this meaningful to her I don't know you guys tell me next we have Loli Young who has 29.3 million monthly listeners her song biggest song is messy that has 950 million streams something interesting I will say is that this album did not have that same level of impact you know it goes from a 950 million stream song to the next biggest song is one thing with 120 million streams and then I don't think any other song on the album has hit that 100 million streams mark yet um I think she is an unreal vocalist like so much more than just a incredible power in those vocals that she's named like in some ways she taps into this album but she could go harder than she did um but I also kind of love that I love that she's a lot of still like British rock influence type songs on the album and stuff like that and I also think that her getting injured and not being able to like tour and stuff anymore has a huge impact on that the album not picking up as much as it did because so much of getting people I think to discover the meat of an album comes through live performances you know they they know the one or two or three big hits but then they go to the concert and they're like wait what was that song again I was dancing to that like well you know what I mean and losing out on that moment I think was really really big but also with Lola I think something that's holding her back is there's no clear branding there to me there's no like it's it's hard to latch on to you know I don't know what I would wear to a Lola Young concert she doesn't really have this defined like persona or style or aesthetic or color or you know what I mean and it's very interesting she's at the same label as someone like a Sabrina Carpenter who is so packaged like the most brandable branded artist of all time is Sabrina Carpenter it's why I reference her all the time because I think she just has such a stark visual example a lot of these things I try to instill in you guys of like what artistry is outside of just making music um and that's I think what's missing from Lily Young I think her talent is undeniable uh I think Messy is a song that's incredible writing too and really tapped into these themes of feeling like a disaster a little bit you know and what it means to be a young person struggling through the world we're in now but I want it to have a more holistic visual approach I think that's what she really needs next we have Alex Warren who has 51.9 million monthly listeners his biggest song is Ordinary with 1.4 billion streams and I will say in terms of overall streams he fucking crushes everyone on this list like crushes I think he has like 10 songs with 100 million plus streams um he also did like a two-part album situation or was it two albums I don't really get it I just know there was one thing with 11 songs and another thing with 10 more songs that also had the first 11 on them I don't know uh was it two albums was it a deluxe I don't get it those types of things confuse me but um it is he's massive what's crazy to me is how many people stream Alex Warren yet for some reason I seem to have not met a single one of them like I cannot tell you one person I know in my life or my circle of friends or anyone like around me my age or whatever and where I am that is bumping they're out there 51 million of you 52 million about I think to me you know I've given my thoughts about Alex Warren in the death of the male pop star video of like it's just where is the flavor you know it's so interesting Sam made a really great play that episode one that I have not been able to stop thinking about where to a lot of people they they see pop music as this like manufactured thing the glitz and the glam and all of that uh and they when they hear you know it's like a a sultry man with a guitar and they're like oh my god I don't know what to do with this guitar that feels more real and authentic to them like they view that as real music and they're a real musician because they don't need all that other stuff they just sing but to me it's like oh my god where is the flavor like do something anything at all like have a visual have a big performance his VMAs was great I will say but that was like all the marching band and the dancers you know what I mean like do something like give me something like oh my god it's just boiled chicken you know what I mean I'm sorry I'm sorry to Alex Warren's fan I and I don't mean to be mean I really don't um but like it's just not moving me there's nothing about it it's this whole like derivative of Ed Sheeran like boring white boy music that has just never rang for me you know what I mean like I'm not a big Benson Boone guy I'm not a big I wasn't big into Teddy Swims I wasn't big into not even big into Ed Sheeran am I being honest Alex Warren another example you know what I mean it's just like ordinary singing about a girl blah blah blah you want to get married oh so cute oh but you love her oh but bad thing happened but oh I just don't flavor I want some flavor then we have the Maria's which is you want to talk about flavor bitch Labor Town I love the Maria's oh my god 35.7 million monthly listeners their biggest song is No One Noticed with 855 million something interesting is technically Submarine does not count in this Grammy cycle Submarine came out in May of last year the album but songs like Nobody Knew and Back to Me did come out in this cycle uh you know like the feature Ojos Trisas on the uh Selena and Benny album is in this cycle and the Maria's might be the only breakthrough bands that we have had since the pandemic like bands do not really exist anymore and it is so sad because you can see how important that musical chemistry is to the Maria's like the music is so psychedelic and otherworldly and she has these like soft whispery vocals that only feel like a siren call it's enchanting it's almost futuristic feeling sometimes but then they'll have these long breaks of instrumentation in the song like Carino is such a perfect example an older Maria's song but like it's not it's just they can like touch into all these genres and sounds I love that she uses she speaks Spanish in her music but not all the time like there's so much influence of culture and stuff like it's just amazing it's so good I just freaking love the Maria's people are not into the like body of Submarine enough okay your homework is to listen to the song I No Puedo by the Marias on Submarine one of my favorites actually I'd like you to listen to it start to finish again but you know if we're gonna do one thing that's the song I want you to listen to or listen to Carino by the Marias if you're just a recent fan if you just discovered them from like back to me and that type of stuff no one noticed god she's so good she's so interesting um one of my favorite things about the Marias I saw them at Lollapalooza and I have been telling this to a lot of my artist friends and a lot of people I know who work in music of like she is the blueprint for how to have a commanding stage presence when you are not a dancer and when the music is very slow that's a really really tough thing to do you know to hold the energy of tens of thousands of people when the music is very sad and methodical and slow but watch her sets dude like find them on YouTube the way she like contorts her body and moves so like like she is so pulling you are locked in on her despite the fact that these songs aren't you know that sort of high energy thing that might not create that within you but like she knows how to entrance you and how to use her body to be this physical expression of the song that's not dance it's just movement it's very fluid it's I don't know like it's just so interesting I think she's such a brilliant artist to study um if you were like that and I think she's if you were like that you know if if you're worried about having to perform or maybe you have some slower tempo songs that you don't know how to maintain the energy of the crowd for I really really recommend just like actually studying her her stage performance and what she does I also randomly haven't saying this for so long I want Maria to star in a horror movie look at that face she would surf ace as like a possessed girl are you kidding me she would lock in on that camera like she she truly could have no lines in the movie if she was just like a hot demon oh my god I would eat it up I would eat it up it would be so good but get a cast 824 what are you doing get Maria in the horror movies okay I want to see her being a cunty demon then we have Leon Thomas with 14.1 million monthly listeners his biggest song is Mutt which has 340 million streams his next biggest song has like around 60 million mark so again a huge song um huge moment for him I'm not sure as much it got as many people to pull into the album um something I do think is very interesting to note is that he is the only one on this list to also get an album of the year nomination so people really liked it like people who care about R&B and music and and are in it and we're studying it are obsessed with Leon Thomas I think he's very much obsessed with it I think he's very much obsessed with it I think he's very much also just like a musician's musician um he's also somebody who's just like done a lot of cool stuff I think he's been a writer for a lot of other people he's been a producer for other people uh he's just very musically gifted and always has been and um you know it is really that sort of his like moment like his mainstream moment you know so I say I equate a very similar way to like Victoria Monet you know what happened with her where like people knew about her people knew of her people in the industry knew she was incredibly talented and they knew that she was behind some Ariana Grande's biggest songs and then it just it it was like it was like it was like it was like it was like 2023 when she had her moment for her music and I feel like that's very similar to what's happening with Leon Thomas right now truly it takes 10 years to be an overnight success type story um and probably the best R&B album of the year I think he'll win that Grammy for sure um again I don't know it's tough to say it's it's you know when you look at his numbers compared to other people it's it's the sort of it's not as there as much but again like he is the only R&B artist on this list I and people really like him enough to again the only one that got an album of the year nomination also so it would be one of those interesting things where it's like a big industry pick than it is like uh just going off raw commercial success type pick but who is my overall prediction if I have to pick one I mean I I true like there's nobody on this list that will disappoint me besides Alex Warren but I don't think that's going to happen something interesting I forgot to mention an Alex Warren and somber too was it shocked me that neither of their songs got nominated for the R&B album of the year but I don't think that's going to happen for record of the year song of the year ordinary has like one and a half billion streams and back to friends like one and a half billion streams neither one got nominated which makes me less confident and either of them is winning um the even the best new artist category honestly my prediction I feel like it's going to be Olivia Dean I just feel like she has so much momentum right now I think her music is so positive and and feel good in a way that not a lot of other people are tapping into in this world I don't think that's going to happen I don't think that's the same way I think she's such like a real music lovers music I was so I was so surprised at how many people had her album in the top five albums on their Spotify wrapped considering the fact that it came out in September I could really just see her winning you know I really really could I would god I would love it if Addison won I would love it I would love the cats I won too but I don't think they will I don't think I you know Lola Young to the god I would love if the Maria's one feels like the most likely to me I'm going to lock in Olivia Dean it's just I feel it in my soul what do you think what do you want who do you want to win and who do you think is going to win comment that below I wouldn't know um and yeah don't forget to follow on spotify don't forget to do all the things i said at the beginning of the episode subscribe uh i love y'all and i'll see you soon bye reimagine how you do wellness with new first of their kind mochi bites from the number one gummy supplement brand ollie multi beauty energy and sleep mochi bites are certified vegan gluten-free made with naturally sourced sweeteners delectably tasty and take your routine from mundane to extraordinary all while delivering the same expert benefits elevate your wellness with mochi bites today sold exclusively at target these statements have not been evaluated by the food and drug administration this product is not intended to diagnose treat cure or prevent any disease coca-cola for the big for the small the short and 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