Who Are You? (Klassic Kern)

He was a jeep dealer. He was also a self-made millionaire. He had, I believe, an eighth grade education, I think. I believe he literally jumped out of the window in the eighth grade, which is awesome. I wouldn't recommend my children do it, but dude, come on, that's so cool. - Transforming your business isn't about doing a million different things. It's about finding one big thing and then leveraging that. Frank Kern has been advising entrepreneurs like you all day every day to do just that since 1999. If you want your next million, keep listening. If you want it faster, visit frankcurn.com/class. Here's Frank. The following audio was taken from a recent Frank Kern Facebook video. If you haven't already, make sure to follow Frank on Facebook. - Okay, you had another sweaty gross video from the unbelievably hot garage gym. Check this thing out, man. That isn't what show off from it. What you got right here, ladies and gentlemen, is a 1983 Jeep Scramble. Fully kind of restored, complete with the ultimate redneck accessory, the wanch. I'm gonna sit in it because I'm about to follow my face. Today was heavy ass weight today. All right, here we go. Check this thing out. Okay, so I want to tell you something about this Jeep. This Jeep was my grandfather's. His name was Raymond Smith. And he was a Jeep dealer. When he was like 13, he had a job driving logging trucks. Now, this dude was from Crawford County, Georgia. So any of my fellow Southern people can relate to a talent Crawford County, Georgia. I mean, it's tiny, really, really small. And so he was 13, got a job driving a logging truck, drove the dang thing from Georgia to New York, and flipped it, turned it over. You know, we freaking 13, my daughter's 13, I can't even imagine. And so anyway, he was a Jeep dealer. And when he sold his Jeep dealership, he kept this Jeep. And it's never been sold to anybody, except me. I bought it from $10. I gave him a $20, he didn't do me my change. He got me. And so he kept it, you know, and it's always been really, really important to me. So the value of this thing, this is a five, I'm almost like I'm bragging right now. I'll tell you how much the Jeep is worth. You want to guess? I don't want anyone to hear it. So when people try to steal it, this Jeep is worth $500. I got so many. There's something happened to it a year ago. He left it in drive or something, and it went down this hill and hit all these trees and stuff. And the insurance company was like, well, it's $500. The placement value for the whole thing. So what's amazing about this thing is that, all right. So here's the Jeep, and Kenny. And over here is, I don't know, you see these, I can't remember. But whatever. This is our company's Phantom, that's a brand new Phantom 8. It's really cool, by the way. We have another one too. It's a dawn, the convertible rolls. We use it to pick up our private clients, because we like them to have a good time and stuff. If you were to ask me, if you were to say, OK, man, here's your choice. You keep the Phantom and the dawn. Or you keep LGPO, I would definitely say, hostile to the way they go. To the Phantom. Sorry, buddy. This is Snow Queen. That's the name of that car right there. I'd get rid of it, because I would keep this car. And the reason why is because what this car means to me. And the reason this car has such meaning to me is because what my grandfather meant to me. So I'll tell you a moderately interesting story that a lot of you guys will probably relate to. Surprisingly, I did not have my act together when I was younger. I know this. Going to come as a shock to everybody. And not only did I not have my act together, I didn't ever get to know my father, my biological father, really closely. I didn't get to know him until I was 30. He passed away a couple of years ago, unfortunately. So I had two dudes that I was kind of raised by. Number one was my stepfather, who was not really that cool to me. And the other was my grandfather. I got to know him when I was in my late teens. So from late teens like mid-20s, he was essentially like my male role model. And I knew I wanted to be just like him, because he was very successful. And I also knew he wasn't going to give me any of his money. He made that abundantly clear. He was like, you ain't getting any money. Get your own money. He didn't say it like that. He said it more through a series of grunts. So when I was like, I don't know, 18 to whatever, 2011, really. I was like, we're really, really heavy into partying. I was a rock and roll musician, growing up and everything. My grandfather, he didn't really say a lot. He was more of an action-based man. He would get me. And this Jeep right here, he would come to my house after I had a show at night or something. When you're a club musician, you get off stage at two in the morning, and then you still have to load out. So I'd get in at like 4'30 in the morning. He'd come get me around 6'30. And he would pick me up in this damn thing. And he would take me and drop me off one of his properties he was rehabbing. And he would give me a sledgehammer and the bottle of gatorade. And he would say, when he'd take this hammer, and I want you to knock out that wall over there and just knock it down for me. And I'll come get you around like 3'o'clock. That was my freaking day, man. This would be in the middle of the hood or whatever. So there'd be me, you know, I was maybe 180 pounds or something back then about to die from being hung over with a sledgehammer hitting this freaking wall. And that-- I didn't know it at the time. I hated it. But that really taught me a lot about the-- you really have to have a work ethic. There's nothing ever handed to you. And he was through that really teaching me how he became successful. Because again, he wasn't really a talker. He was just like, well, I'll go do this, or I'll argue. And I got it. I understood. I understood the message. It was nothing's going to be handed to you. You've got to create value. You've got to make your own way. You've got to get up. You've got to do the stuff that sucks. And eventually, if you keep your head down and you do it right, you're going to be OK. So I've always kept this cheap. And sometimes I even drive it. When I do drive it, I break the law. Because it's not-- it doesn't have a tag. California-- I don't know. I can't get the damn thing smogged. So occasionally I'll drive it around. I'm like, oh shit, I'm going to get caught driving this cheap. And it got me thinking like, it's you and I. We have this mission, or we should make it a mission, to really be somebody, two hour followers, and two hour customers, and two hour subscribers. And if we can be so monumentally impactful to them, that they will always not only just remember us, but always associate us with just an incredible either a transformation or an amazing benefit or tremendous value. Or if we can somehow make them feel very, very good, make them happy, man, I think the rest is going to be pretty easy. I mean, obviously you should make offers in your business and all that kind of stuff. But dude, if we can just do that, then I think we're at the one yard line. You know, I used to say we're at the 99 yard line until someone that actually understands football is like, dude, that's the farthest possible. That's the farthest away you can actually be from the touchdown thingy. So we're almost there. So that's why I titled this video, Who Are You? It's really worth asking yourself the question of who are you, to the people that follow you, who are you to your customers, who are you to your prospects, and then the other question to that would be, who do you want to be, right? Who can you be to them? And man, if we do a good job of that, I'm telling you, that's really something. All right, I'm going to roll time to get a shower. I think I'll drive the sucker around, not that one. But this one, I think we'll take it, we'll still have wood back there from what is a chopping wood for the final places. Here in my little heart, I will give it a-- All right, man. You know, take it easy. [MUSIC PLAYING]