What’s Up THIS WEEK?! BIG Changes to LinkedIn +Instagram! 😳 ELIZABETH HOLMES MOVIE REVIEW!! | Ep. 579

Welcome to do this not that the podcast from marketers we share quick tips things you could do right now and then we add a little bit of chaos at the end of every episode we also keep it short like this intro let's check it out we are back for what's up this week from the do this not that podcast is our short episode break down what's going on in the world of business and marketing and life so let's get into it first off LinkedIn has had some big updates and one of the most controversial updates that it's had is something called a super like and just now LinkedIn themselves finally confirmed that super like is a real thing you're like what is a super like so now if you are a premium user of LinkedIn and by the way this is barely rolled out I don't have access to it yet the majority of people don't have access to it yet but is rolling out a lot of people do have access to it okay if you are a premium user like you're paying for LinkedIn this is now per LinkedIn because before it was unconfirmed but now they are saying it themselves per LinkedIn it says when you are when you use a premium reaction on a post it will appear as a special star icon alongside existing reactions such as like celebrate and support what does that mean that means as a premium subscriber if once this rolls out to everybody you go to like something on the far right hand side of all the different reactions that you can have there's a purple star that is called a super like that you can now use to react to somebody's post now what is this mean what does it matter what it really means is that first of all you really like the post but second of all from everything that's out there this is unconfirm now that when you get super likes it's going to radically increase the circulation of your posts so this is a way for a premium user to really kind of juice somebody's post if you will it's also as of right now you can super like your own post a little cheesy but you can do it we'll see how long that lasts there were unconfirmed reports and so far this panel apparently is not true that super likes were only be good that you can only do them once a week but apparently that is not true but finally LinkedIn has confirmed that super likes are real so be on the lookout for that purple star the other thing about LinkedIn we'll get off the LinkedIn in a second is that as of October 15th there's a few days ago LinkedIn is now allowing pinned comments this is actually really really really important because they used to allow this and then they got rid of it but what it means is you go to your LinkedIn post your company page a personal page whatever find a comment and then click the three dots on that comment and then you could select pin now when you pin a comment it allows you to pin you know the free resource or registration page or answer the most common question or whatever it is you could really frame the dialogue on that post in a much more constructive way so I think if you do nothing else pin comment should be something we should be focusing on big time we'll get into email in a second but in the world of social media something really interesting that's happening this week is Instagram Instagram is now showing you the trending topic but for your specific audience what that means is before you couldn't really understand what your specific followers what was trending for them but now you can if you go into the Instagram edits app which is their free app where you can make all your posts and then you go to trends and select quote unquote your audience literally your audience you can find the trending topic or format your audience is engaging with this is actually really powerful and valuable so if you do stuff on Instagram finding what is trending for your audience is super super important so another thing that's super interesting is what's going on with email there was some data that came out from email tool tester this week and it broke down the industries that have the worst inbox placement mean what industries have the lowest percentage of emails going into the inbox so first of all everybody always has junk emails going to junk or spam I don't care who you are but these industries actually are showing and also validity actually revalidated this information in their benchmark report the same industries so here they are the worst five industries in terms of your emails going to the inbox number one is business services only 85.1% go into the inbox on average legal services is 82.1% consumer services 81.2% healthcare services 80.3% and real estate at 80.1% so in general if you are operating above 90% for how often your emails are going into the inbox not just getting delivered to the mailbox and you're doing pretty well so there you go all right so let's look at before we get into the ridiculous portion this podcast where I talk about nonsense I want to let you know this podcast is specifically sponsored by call rail listen don't ignore this they have a free offer here no credit card required I use call rail to figure out what is working my marketing what are we wasting money on where's our attribution where are our best leads coming from I do with all my agency clients you got to go to call rail dot com slash do this free trial no credit card their awesome call rail dot com slash do this all right let's get into nonsense I saw the Elizabeth Holmes documentary okay this thing is awesome what is it actually called you can see everything that's the name of it I am telling you doesn't matter if you are into the whole Elizabeth Holmes there are no story it doesn't matter if you're sick of it I've never seen a movie like this it's incredible the thing is first of all three hours long I was like going into it I'm like this is going to be too much I can't handle it I could have watched this thing for 10 hours it has a 99% on rotten tomatoes okay and would you believe in the opening week audience 70% of the people were under the age of 35 which really blew my mind because how do they even know what Theranos is okay and this thing is selling out everywhere they didn't even have it on a lot of screens I am telling you triple thumbs up you should go and watch this thing it is unlike any movie you're gonna see what else you should be watching is real housewives of New York I know you don't care I don't care this is the best season they've had a long time Jessel is not cool I am not on team Jessel at all she annoys me Erwin also annoys me who cares would you believe though the number one streaming show in the United States of America right now what do you think it is believe it or not it is wonka's golden ticket this is the number one show with over a billion minutes watch this week I have not watched one minute of this thing I don't know should I be watching it it's a competition like about like chocolate and stuff I usually watch every horrible show and I haven't watching wonka's golden ticket is anybody watching that and would you believe this what do you think the number two show in America is right now it believe or not it is the big bang theory this show ended seven years ago okay and in this week it pulled over nine hundred and fifty million stream minutes this is ridiculous everyone needs to get alive what are we doing people and what else can I tell you I don't know oh I will tell you this my course that I am doing the first ever course I'm doing about all things webinars I work so hard on this we are about to close down our early access if you want to get in before we actually launch the course no obligation if you get on the list but if you don't get the list you won't be able to access it you want to go to everything webinars dot com now get on the list now that costs nothing so we open it up you can get the lowest possible price go to everything webinars dot com and go see the Elizabeth Holmes documentary later wait don't go anywhere there's two really important things I want to tell you first off my book is out stupider people have done it and I don't know how but this book has made it to the USA today best sour list one of the top books in the entire country now all net author proceeds are going to the v foundation for cancer research and between this book and these things that we're doing we've now donated a hundred and thirty thousand dollars in the fight against cancer if you buy this book if you buy the Kindle the audio on Amazon on Barnes Noble anywhere money is going to fight cancer we need your help please grab a copy of stupider people have done it the second thing is I want to work with you I want to amplify your brand I want my agency to help you get more customers more subscribers more whatever I want a partner with you in so many different ways all you got to do is go to Jay Shwettleson.com Jay Shwettleson.com and then there's a button the upper right hand corner that says partner fill out that form let's work together let's do stuff and if this wasn't the worst podcast you've ever heard it would be amazing if you follow the show if you leave a comment if you tell your friends about it I appreciate you and go out there and crush it