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What Do We Do About Elon Musk?

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What Do We Do About Elon Musk?

Elon Musk is examined not just as a billionaire entrepreneur, but as a cultural and ideological force whose worldview—what the authors term "Muskism"—shapes both technology and politics. Rooted in science fiction narratives and a vision of human-machine fusion, Muskism promotes self-reliance through private, vertically integrated systems like SpaceX and Tesla, while deepening dependency on Musk’s infrastructure. The book traces how Musk’s early exposure to South African apartheid and sci-fi media like *Transformers* and *Robotech* informed his belief in technological fortification and transformation. His success stems from a unique skill in financial fabulism—spinning visionary, often fantastical, stories that attract investment—proven in the SpaceX prospectus, which reads like science fiction but drives real-world progress. Musk’s political influence, especially through his ownership of X (formerly Twitter), is analyzed as a tool for spreading right-wing ideologies, including via AI like Grok, which is trained on right-leaning content and used to propagate conspiracy theories. Despite his apparent omnipotence, the book highlights significant vulnerabilities: regulatory hurdles, geopolitical backlash, and the unlikelihood of realizing grand ambitions like 1 million satellites in orbit. Crucially, Musk’s embrace of a "week-old suicidal empathy" — the belief that emotional connection with others is a flaw — raises ethical concerns about his character and the broader societal acceptance of such ideologies. While Musk may appear invincible, the authors argue he is fundamentally vulnerable to political, economic, and social resistance. Ultimately, *Muskism* serves as both a critique and a diagnostic tool, revealing how one individual can channel powerful, often toxic, narratives into global influence—offering a vital lens for understanding the intersection of technology, ideology, and power in the 21st century.

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A lot of folks ask us, well, what about Musk and science fiction? And if you read the SpaceX prospectus that they had to file, it reads really like a work of science fiction, but one that he's managed to operationalize toward a very concrete material end, which is unlocking this extraordinary amount of money that he can use to continue to finance his projects. That SpaceX prospectus is this really unbelievable document. It is very future forwards, the desire to mine asteroids, to promote space tourism, to "extend the light of consciousness to the stars." This is very different than what SpaceX is actually doing on the ground. I'm Charlie Wazal, and this is Galaxy Brain, a show where today we're going to talk about the richest man in the world. So what do we do about Elon Musk? This is a question that I spend a lot of time thinking about. In recent years, Musk has become an omnipresent force in the global economy, in our culture, and especially in our politics. His money and his campaigning were likely factors in Donald Trump's win in 2024. He then helps spearhead the doge take over the federal government, assisting in canceling thousands of grants, cutting over 270,000 federal jobs, and dismantling agencies like USAID. But Musk is first and foremost an industrialist. Tesla, his car company, helped create the modern EV market. SpaceX, his rocket company, has made genuine progress in aerospace, and their rocket launching prowess has allowed Musk to create star-length this satellite company. And most recently, he helped take SpaceX public at an astronomical valuation, briefly becoming the world's first trillionaire on paper. But his wealth now has no precedent. In fact, it is difficult to even comprehend it. At one point last month, Musk lost more money in SpaceX stock than Bill Gates's entire net worth. If you spend enough time thinking about all of this, Musk's money and his politics, it can be easy to see Musk as something like inevitable. But is that actually right? Recently, Musk has spent his days on his social media platform, the same one he's turned into an algorithmic cesspool of conspiracy and racist dogwistling, arguing with Congressman Rokana and others over the impact of his USAID cuts. Specifically, he's fighting allegations that those cuts could lead to the deaths of millions of people in places like Sub-Saharan Africa. So he is at once on popular, embattled. Also, he is pushing through it all like he always does, continuing to spin this story that has helped him amass his billions. That he is the industrial genius of the 21st century, the Henry Ford for our times. How do we think about him? How do we think about his money? How do we think about his power? How do we situate him in history, but also among his peers in Silicon Valley? Who, if anyone can stop this guy, rein him in politically or economically? Is Musk too big to fail or is he actually surprisingly vulnerable? To answer these questions, we need to reckon with Musk's bigger project, the beliefs that govern every single thing that he does from building rockets to posting great replacement conspiracy rhetoric. Because Musk is not just a person, he's an ideology, and grasping Muskism is crucial for understanding not just the man, but the world that made him. Now, thankfully, Quinn Slobodion and Ben Tarnoff have written just that book. Slobodion is a professor of international history at Boston University, and Tarnoff is a longtime technology writer and critic. Their book, titled Muskism, is an attempt to explain the richest man in the world. What he believes, the techniques he's used, both good and bad, and what Muskism seeks to accomplish. Is Elon Musk a genius, a fraud, or is he something else entirely? Quinn and Ben join me now to talk about it all. Quinn, Ben, welcome to Galaxy Brain. Happy to be here. Thanks so much for having us, Charlie. So, the book is called Muskism. First question is, why did you guys choose to write a book about Elon Musk? This is a guy who is absolutely everywhere. He is possibly the best attention seeker we've got outside of Donald Trump, which is to say it's easy to be exhausted by this guy. Why did you guys choose to write this book and willingly devote a giant portion of your life to this guy that everyone's already like pretty tired of? I think we kind of stumbled backward into the subject. I mean, the point of origin really for us thinking about Musk independently before we teamed up on this project is that we both did a review of Walter Isaacson's biography that came out a few years ago. And we both kind of, on our own, arrived at some similar thoughts about Musk in the course of reading and reviewing the Isaacson biography, namely that we're very interested in Musk as an industrialist, that how Musk organizes production, how he organizes the working day, we started to think about Musk more as an avatar of a particular kind of capitalism rather than the focus on his personal life or his biography, his relationships, and so forth. And that's, I think, how it really started, right? And that's kind of the origin point. Yeah. And I think in both of our reviews, we independently made the Ford comparison. And more specifically, the Fordism comparison. So we'd both started asking ourselves, you know, what that we know about Fordism as a social system might be, or might not be relatable to a version of Muskism. The fact experiment that Ben raised at some point early in the process, which I keep on going back to, is if there were like progressive social scientists or critics in the 1920s sitting around, you know, in their apartments in Berlin, thinking about Henry Ford, would one of them just say to the other, what do you think about Henry Ford and the other people just say, oh, he's an idiot. No, rather they'd be like, how is this man achieving the power he has? How is he reformatting and rewriting social roles and conventions and contracts? And actually, if you don't do that work, you're never going to be able to oppose and ultimately, hopefully, defeat these people. Let's just talk about Muskism. What, what is Muskism? Describe the thesis of the book for me. So the one line definition of Muskism that we provide in the book is that Musk is not primarily in the business of selling cars, rockets, or satellites. So much as he's selling the notion that both individuals and nation states can in an increasingly unstable world fortify their self-reliance by plugging into his infrastructures. But of course, in doing so, they deepen their dependency on those very infrastructures. How do you situate Musk historically? How does he compare to the rubber bearings of older? How does he compare? How is his brand much different than, let's say, Ford? Well, I think that we were entering this debate amongst many competing frames for what's happening in Silicon Valley and some of the other categories people have posed often reach even deeper back into the past, right? And we wanted to, I think, both draw attention to the fact that capitalists have always made their money in some way by working in a sometimes fraught but ultimately mutually productive relationship to the government. So the idea of libertarianism in the strong sense, the way it's often attributed to Silicon Valley thinkers that they want to start a fresh on a decommissioned oil rig out in the specific or live in a blank slate society in Honduras or whatever is, of course, true in some cases, but really misses the bigger story and the bigger story is as it always is with the leading fraction of capital is like, how are you getting the government on your side? The first half of our book is called Foundation and you can see it as an attempt for us to say, how in kind of traditional ways did Musk curry favor with the government figure out ways that he could rule out, you know, consumer facing technologies that were backstopped, either directly or indirectly by the government, whether that's just piggybacking on the R&D funding that created the internet in the first place or the GPS constellations that were required for zip two, his first city directory or federal deposit insurance, eventually the demands of the warrant error. So there's many ways in which he is a kind of classic modern industrialist in that he finds advantage with changes in policy and changes in technology that he can make use of, where he gets unique, I think, or where he becomes harder to compare to Liya Kaka or even in some ways to Steve Jobs or Bill Gates is the degree of his focus on like frontier technologies that will fuse man to machine in ways that haven't actually happened yet. So that second half of our book is called Cyborg and that's where it really gets into like, okay, we are in a different territory now, once he's no longer even seeing the, you know, the worker, boss, factory relationship as like the lens through which he views money making, but has started to see in fact, always saw that the computer is the control unit of reality and that the way to make money control politics is to seize the main frame. That then enters us into, you know, especially the at the end of the book, the world of generative AI that there are very few comparisons too, I would say. How do you orient him among the current all-agart class, the current, you know, tech elite because it seems even in Silicon Valley that he is without peer in a lot of different ways. How do you situate him right now among his Silicon Valley peers? It's interesting to think about Musk in relation to Silicon Valley, because he's always been both of and not of the Valley. He's not cleanly a Valley figure in the way that, say, Teal or Zuckerberg are. He makes his first fortune in the Valley through the dot-com boom, but then he takes his winnings in the early 2000s and moves to Southern California and starts a rocket company outside of Los Angeles. I think that is a real indicator of how he, on the one hand, is formed by the cultural milieu of the Valley, that style of thinking. But he really distinguishes himself from his peers, because in the 2000s, while all of his friends back in the Bay Area are building the platforms of the Web 2.0 era, he's become a rocket and car industrialist. He's always been fascinated with the hard physics of infrastructure. We position him as someone who at various junctures has made moves that appear in retrospect to be quite prescient. Now it's become somewhat of a platitude to say that Silicon Valley is infrastructural, that in the generative AI era, there's a turn back to hard tech. But Musk got there first. He was doing infrastructure before it was cool. It's interesting when you think about XAI. What are they actually good at Musk's AI company? As we know, they're laggard when it comes to frontier development. Grock is generally seen to be lagging behind the other top models, but what Musk is good at is putting data centers up really quickly. This is actually what he does. He builds things fast, and that, I think, reputationally has often actually sustained his favorability, that he was the guy who built stuff in contrast to the Zuckerbergs of the world. But it also positions, and I think, quite well for the new hard tech era of Silicon Valley. I had somebody explain to me the other day that all the Silicon Valley guys are slowly moving down the line to just becoming, like, HVAC salesman. It's the infrastructure stuff, but it speaks to that. I want to talk a little bit about his world view, the early ideas. Talk to me a little bit about the idea of the Mac. What it is, how it influenced him early on, this fusing of man and machine that becomes so integral in his personality. Yeah, I mean, we get into that in the first chapter, which is called Fortress Futurism, and is devoted to the South Africa of Musk's childhood and youth. There's a challenge in writing about Musk and South Africa because of basically a positive sources. I mean, historian by training, so you prefer to have archival sources if you have them. But if you don't, then you can say, OK, what's the context? What was happening in that country? Everyone knows that apartheid was happening in that country, and it was an enforced model of white supremacy and race separation. But it was also, as we point out, a country that was doing the best it could to import high-tech technology to fortify itself against its external and internal enemies. We point to the licensing of IBM mainframes that were used to sort the population and allocate them according to labor needs, the development of nuclear technology so that South Africa had an operating bomb by the early 1980s. But thirdly, building out their own car auto sector by licensing the right to build, you know, Ford Statsons and so on. All of this is happening within a short drive of where Musk was growing up in the Pretoria suburbs. What does that aggregate to? Will we point then as well to something we do have kind of an archival trace for, which is what was on TV when Musk was of, you know, coming of age? And one thing you can find is that regularly screening were two TV shows, which we know had an influence on him later. One was Transformers. Which is an alien race of transformable. The premise is crazy, right? There are aliens that somehow also transform into earth-style vehicles, but anyway. And the other is Robotech, which was this American Japanese co-production, less well-known as Transformers. And the premise of Robotech is there is alien technology on earth that allows for humans to fight back against the incoming aliens by fusing with the technology itself to become mechs, to become humanoid robots that gain extra capacity by the prosthetic, you know, mechanics that they are absorbed into. And it becomes doubly interesting to us because one, it sets this scene of like a high-tech fortified enclave, which in some ways South Africa was, which you can argue is the whole Musk business model now. I will sell you the tech to bake your own fortified enclave, whether it's a nation or a household. And second, it literally creates this image of man-machine fusion, which at least since Nurellank and open AI 2015 and 2017, he has been accelerating and ever more interested in up to Optimus, of course, the humanoid robot named after the semi-truck protagonist of Transformers. You all right, Heather's great line. If South Africa was the nursery of muskism, Silicon Valley would be its primary school. What do you feel musk-gleaned from that primary school element? Of Silicon Valley. So Silicon Valley is a place where musk arrives quite young and at a quite opportune time in 1995, just as the.com boom is kicking off. You know, I think so much of musk's approach to building businesses is drawn from that period. But I would say perhaps what musk is best at because I think when someone has been very successful and not just once, but over and over, you always have to ask, well, what is their special capacity? You know, what are they best at? I think with, you know, you could take the case of Steve Jobs. He wasn't the programmer. He wasn't even necessarily really the designer. He was, if you like, the kind of visionary. When you look at musk, what comparable quality really distinguishes him from his peers and what we look at is that from the very beginning, from the 1990s, he's very good at securing investor confidence in his ventures. He's very good at telling fantastical stories about the future, that nonetheless have a kernel of plausibility such that investors are willing to part with their money to help musk build that future. And in particular, he develops a technique that we describe as financial fabulism. I think a lot of folks ask us, well, what about musk and science fiction? Because this is a reference that he makes all the time. He'll talk about Asimov, Heinlein, Douglas Adams, as figures who have inspired him. And we are, I think, more curious about musk, not necessarily as a science fiction reader, but as a science fiction narrator of a sort. Someone who is actually drawing on the tropes and the techniques of science fiction toward a different end, toward actually accessing capital markets. And if you read the SpaceX prospectus that they had to file, it reads really like a work of science fiction. But one that he's managed to operationalize toward a very concrete material end, which is unlocking this extraordinary amount of money that he can use to continue to finance his projects. So for the listeners, that SpaceX prospectus is this pretty unbelievable document. It is very future-forward, SpaceX's core business, you know, launching the rockets and the satellites is not really reflected as much as all of the potential stuff, right? These assumed triumphs and ambitions, the desire to mine asteroids, to promote space tourism, to quote, extend the light of consciousness to the stars. This is very different than what SpaceX is actually doing on the ground. Yeah, I mean, I think it's worth saying something first, just to underline what you're saying about what an interesting document that is sort of from a genre point of view, right? I mean, it's kind of captured in the name of it, which is a prospectus. So it's not describing what exists, it's describing what might exist in a prolaptic kind of imagined future. And at some point, it says, you know, these are forward-looking projections. None of these should be taken as iron-clad promises. They are based on technology that doesn't even exist. And I guess the way that we answer it, and we want to take the question seriously, we do not write this book as a, like, Musk is just a liar, or Musk is the king of the bullshit artists, except in so far as everyone raising money in Silicon Valley is in some sense a liar and a bullshit artist. It's intrinsic to the form, but there are a few things that he's pulled off, and they're not, it's not a long list, but it's a serious list that we can reiterate them, right? I mean, he basically created the consumer EV market, Right, there was no map. mass market EV until the Tesla. He brought the cost of putting mass into orbit down by over 90% over two decades at SpaceX, right? He's doing Falcon 9 launches with partially usable rocketry at a pace that's well over 10 times what anyone is even touching or even projected at being able to reach. So he makes possible the idea of a space economy of the idea of like in orbit manufacturing, asteroid mining. Those things were pure science fiction before. They're now mostly science fiction and that difference is actually quite a serious one. Having done that fraction then buys you a lot of runway, I think, from the investor class. - To delve in on that more or maybe take it from another side of it. I want to ask you both to evaluate Musk's acumen because there are those who talk about the self-nithology. He's the next Edison, the next Tesla, the next whatever, the homogeneous inventor of our age. There's also a lot of people who will just say, this guy is extremely lucky. And then you have the last few years where you have Doge, which is just pure chaos, didn't reduce the deficit. Also the purchase of Twitter, which I think the history of has been slightly retconned where you know, Musk decides to purchase it out of spite because of an argument that he's having with people at Twitter, then he tries to back out, a judge forces him to do it. It's kind of this humiliating process that he then spins into, okay, let's turn this into a political weapon. But there wasn't a grand strategy there, right? There's this idea that he sometimes has this vision for whatever, but a lot of the day-to-day reality feels like it's bumbling through. How should we be thinking of his actual skill set to the degree that you all believe there is one? - Well, I think the Twitter acquisition is a great place to begin, Charlie, because as you point out, this was a case of Musk bumbling through as you put it, that now turns out to have been, I think we could say a somewhat inspired move that he's transformed it into a tool for his own political purposes, as a kind of soapbox, a megaphone for his own ideologies, as well as a testing ground of sorts for his AI ambitions, and arguably even as an effort to transform what social media is in a more synthetic direction that now, rather than interaction with human beings, we're interacting with AI companions of various kinds. I think that example is a good illustration of Musk's genius. I think we would probably use that word just as I would be inclined to apply the same word to someone like Donald Trump. And he, like Musk, does not appear to be a particularly premeditated figure. As an improviser seems to work as much by intuition. Nonetheless, we could say that he has innovated a new style of politics that's been immensely consequential that our political environment is unimaginable without the effect that Trump has had on it. I think we would say the same for the political economic environment of Musk. I think folks get into these very polarized discussions because those who like Musk want to claim him as a genius, and those who are critical of him want to attribute his successes to luck. Quinn and I are quite critical of Musk. I think our own political commitments are very obvious. We don't try to hide them. But we really insist upon a point that Quinn made at the outset, which is that for those of us on the left who are concerned about the kind of world that someone like Musk is constructing, it's really incumbent on us to achieve a degree of analytic clarity about what precisely is going on. And I think trying to make moral points here to say, well, because it's luck he doesn't deserve his fortune, I think that that muddles things a bit. It doesn't necessarily mean in our view that he deserves to be a trillion there, but there is a degree of agency there that needs to be accounted for. I think that if I can just add to that, does it make Musk or Trump a genius that they manage to through some means or another organize attention in the way they do from their often totally unregulated production of text? It's almost more like thinking about how an athlete can operate than it is about how like an Einstein or someone at a chalkboard can come to a theory and then figure it out in the abstract. There's a dynamic interaction between the technology, the audience, and the actor that allows for this thing to arise, and that's where Musk somehow is just able to be this like movable lightning rod that can do financial alchemy, but then also this attention alchemy. - I think it all really dances around or hinges on or whatever words you want to use. The idea of shamelessness because that is sort of what makes these guys able to pivot in that way that you could ascribe as genius to make use of whatever thing it is, right? X as a business, he alienated a lot of advertisers, took on a lot of debt. He spins it into XAI, his AI company, right? Okay, so now X is going to be used to get train grok or whatever, but it's all part of the same thing, right? Then he spins XAI into SpaceX and says SpaceX is really, in terms of total addressable market, a majority AI company. AI being the thing that everyone is very excited to value and has these huge future projections. There's a shamelessness at the root of that pivot, right? And I think that the shamelessness is the tool that allows both of those men to elevate in that capacity. - Yeah, I think you could also see it as a kind of a vulnerability or a kind of what is interpreted by his fans as authenticity, right? I mean, it's this appearance of non-mediation that you're getting like the real him in the case of Trump and the real him in the case of Musk. The peculiarity of Musk's interaction with social media for us was like such a thing to focus on. Like no other CEOs are just like posting at a non-accounts and like retweeting them and replying to them and posting just a wide array of things. And those things are almost, they could be seen as almost like childlike. It's like a childlike lack of self-reflection, which also comes through in his dreams of taking a rocket ship to Mars. I mean, people seem to be charmed by this impression of a lack of calling himself to the normal account that the corporate leadership classes would tell you you had to, right? In fact, there's, I was reading accounts of like Harvard Business School corporate leadership seminars and they're just in shambles now, right? Because the very things that they are teaching would be CEOs and executives to never do. The richest man in the world is serious. It's seriously doing like one after the other. How do you teach people not to do that if it seems like you're so profitably ab rewarded? And the social media platform is the only way to understand how all of those normal gatekeepers have been swept aside. How has Musk used X in your mind to shape the world more in his image over the last couple of years? And how do you think it will continue to shape social media? Well, I think the obvious one is politically. And as you point out, Charlie, I don't think this was necessarily a point of view that he had at least fully developed at the outset. But we know that the acquisition of Twitter coincided with his rising concern with what he described as the woke mind virus. 2022 is really when he starts using that phrase most consistently. And what he means by it is quite literal, the notion that the kind of progressive politics that he increasingly objected to in the early 2020s. And therefore, a new kind of politics could be engineered by seizing control of crucial nodes of the network and reprogramming them, changing the kind of information that circulates in them. That, I think, is a very good way to describe the transformation of Twitter into X, particularly in 2023 onwards that it becomes a megaphone, not only for him, instructing his own engineers to amplify the reach of his posts, but for his allies. And in particular, for far right political operatives around the world that X under Musk's tenure becomes a kind of nationalist, international way for political parties of the far right to make connections with one another, to exchange memes, to find commonalities. More recently, I think the story has become even stranger with the growing integration of GROC. That now, when you visit X, many of the interactions that people will be having are not with human beings, but with GROC. And GROC, of course, is explicitly a so-called anti-woke AI model and chatbod. There was some great reporting from business insider that we cite in the book that looked at the post-training pipeline of GROC, where human workers are providing reinforcement feedback to GROC and pushing it in more right-wing directions. There's also GROC Appedia, which is a GROC-authored right-wing with Appedia clone. So this is, I think, consistent with using X as a tool of political education, if you like. But now the direction of travel is to automate that process of propaganda. The way we've thought about it is that, you know, if it's three in the morning and you want to learn about the Great Replacement Theory or the idea of white genocide, Grok will be awake. Grok is happy to have that conversation with you. It doesn't even have to be if you want to learn about Great Replacement Theory or something like that, right? I find the at Grok is this true convention to be just such a fascinating new vector for information. The fact that that is happening from normal people, not, you know, edge-lord, forechan, white nationalist who are on Twitter, but just people who are like, "Hey, man, I'm here for NBA Twitter," and I'm, you know, asking a question because I'm not sure if this thing's that I'm seeing is actually real. That ability to tap into that is extremely powerful, I think. In some ways, it's the most interesting part of what's going on in this emergent right now, I think. I mean, first of all, is it gives some incentive to the kind of flood zone strategy that Musk has embraced for years, right? Because if you're flooding the zone just to kind of colonize the discourse space, okay, but if you're flooding the zone to literally, you know, pad the training data such that it's more likely that what you're saying will then get fed back to a Grok user or a query. Then it actually has more of a function than just, you know, the ban and style of just like creating a fog of uncertainty or trying to populate enough confusion that no rational thought can take place. So you're actually, you know, piecemeal kind of bringing the the chatbots training data over to your side. There is also the thing that we write about in the Atlantic piece we published concurrent with the SpaceX IPO announcement, which is the possibility that if indeed what he promises in the SpaceX perspective is realized, namely if Starlink becomes much closer to something like a global telecommunications provider, then it's not very hard to imagine him building into say Starlink mobile, a kind of zero rating service so that you can use his apps without let's say hitting your data caps. So if as long as you're asking Grok, as long as you're using X, as long as you're using the money feature, which by the way is being rolled out these days on X, then maybe you would be able to have unlimited bandwidth. So if that happens, then he's able to capture away, you know, the channels that people might otherwise use to AI overview from Google or Anthropic or or chat GPT. But the third thing that I wanted to raise is although, as Ben said, and he's absolutely right, we talk about in the book, Grok was intended as a anti-woke, maximally truth-seeking meaning against the woke perversions of his competitor's chatbot, it's actually hard to make an anti-woke chatbot. And Musk says it himself that it's surprisingly hard to split the difference between woke, lib-tard, and mecha-hitler. Why? Because actually by nature, LLMs are not polarization machines. They're actually center-finding machines. They aggregate towards the middle of the bell curve, not the long tails on right or left. So interestingly enough, and so far as I dip in to see what's going on on X, you actually find more often than not, Rokana just did this himself. If you ask Grok about something, Musk said, it's just as likely that Grok says that he's wrong, as it says that he's right, because it's hard to get the weights right to balance for someone who's ultimately trying to produce a distorted version of reality. I want to talk about Rokana, actually. It's a great segue. Lately, Musk has been on X trying to defend the douche tenure. He's been fighting very publicly with Rokana about figures that were published in the Lancet, that the cuts that Musk oversaw at USAID could result in more than 14 million additional deaths by 2030, including 4.5 million deaths among children younger than five years. Do you think that douche's legacy is going to haunt Musk? This is cracking the myth of Musk that is so foundational to the Edison Tesla identity. I think the reputational cost of douche at the time were pretty severe for him, particularly for the Tesla brand. But I think it will persist, and how I read some of the exchange with Rokana is that Musk is increasingly thinking about, consciously or not, how he might position himself for a democratic administration. That I think the midterms will probably go against the Republicans to what extent we'll see. But there's a decent chance that the next occupant of the White House is a Democrat. And if you know about how Musk makes money, if you zoom out and look at the whole arc of his career, it is, as Quintet has pointed out, always in interaction with the state. He's always very good at instrumentalizing the state as a source of power and profit. He needs an active government partner, particularly with SpaceX. SpaceX is now really the focus of his empire, and it's all about the state. Not just the state as a customer, but the state as a regulator. If you read the SpaceX perspective, the key risks are mostly regulatory. He's very exposed to the possibility of a regulatory incursion. So I think he is doing some image management, trying to deflate that story in anticipation of getting hauled before Congress, getting his contracts canceled. The possibility of the Democrats could really go after him once they return to power. Is it good image management? Because Musk right now is on X, and he's kind of being extremely defensive, saying like, I couldn't find a child anywhere who like I'd show me the children. This would be the biggest story in the world. Mind you, it is a very big story in the world, and there's been reporting, including reporting that I am a colleague, Hana Kuros, have done a nest. He seems like he's like Streisand affecting himself here. He's basically keeping the story in the forefront. Is he losing a step in that sense? I think he is. No, I think he's flailing on this front. I mean, what's interesting is how rarely he actually rises to take the bait, I would say, of his critics. He's actually very good from a tactical point of view of just creating his storyline, parallel to whatever his critics are trying to say. In this case, as you say, I think because he's directly trying to refute it, he's talking himself into corners, right? I mean, now he's saying, I did USAID cuts because of the Wuhan Institute of Virology. I think it's notable that the mosque book that really broke through actually this season as to a larger readership was the one called Into the Woodchipper about someone who was inside USAID seeing it getting shredded. And it's led me to ask why that has resonated with people. And I think that for especially kind of a liberal, democratic voting American readership, it actually is still very important for them to think of America as a positive force in the world. And something about mosques attack on that. I think a lot of humanitarian, maybe even also Christian-inflected people feel that. And it's also obviously accumulated to such a level that mosques no longer able to just mute it or try to change the narrative effectively. SpaceX IPOed a few weeks ago and it feels like the entire process of this IPO, the myths that he is spun, right? The financial fabulism, the endless posts, the trolling, all of it encapsulates muskism so well. And so I'm curious if you all were on deadline for muskism, if everything was pushed back a year, how would you be writing about the SpaceX IPO? Yeah, it's a fun thought experiment, actually. I mean, I think you're right that SpaceX embodies so many of the themes of muskism, partly because now it is truly a conglomerate that incorporates lines of business that don't seem to have a lot to do with one another at first. So it is an AI company, a social media company, an orbital launch company, satellite internet company, prospectively a moon factory company, and so forth. He often describes it as a vertically integrated innovation engine. And I think that that also gives us a good opening for our argument because so much of our book we're tracing musk's own fascination with the idea of vertical integration, which he arrives at quite early in the 2000s at SpaceX and Tesla. He is practicing vertical integration, trying to reduce reliance on external suppliers, building this enclave style of industrialism that as Quinn mentioned earlier, we really attribute as an influence of apartheid South Africa. But I think it really speaks to how musk was, you know, deglobalizing before it was cool. And I think SpaceX really takes that to an eighth degree that it is on the one hand the most global company one can imagine because it's up in space, operates in a hundred countries around the world. But it's also simultaneously very much a creature of our deglobalized is declobalizing times. It is a provision or two militaries around the world that are feeling embattled and threatened in a new era of conflict. It really has long been a military contractor, but has achieved new visibility through the Ukrainian conflict where drones rely on Starlink for navigation and guidance. So I think SpaceX is a real beneficiary of a world that is fragmenting, that is remilitarizing. - Adding onto that, I mean, I think that the very zenith of muskism that we've witnessed now with the biggest IPO in history, briefly over $2 trillion valuation, launching him as a trillionaire, would suggest a kind of triumphant climax in a way, right? If there is a kind of grim steel manning of mosque that we perform in the book, then one could see it as the natural conclusion of that. But I would actually, if given the chance to add an epilogue with attention to this, write it in the inverse because actually I have found this IPO as more revelatory of mosques, many vulnerabilities as it is of his kind of omnipotence. Ben mentioned before the risk factors that are spelled out in the SpaceX IPO, right? Not only the incredible key person risk of everything hinging on musk himself, which seems and has raised many eyebrows across corporate governance circles. But the many ways that his wish casting is gonna hit a wall, very quickly, if he actually tries to realize it. So you recall that the 1 million satellites in orbit in the prospectus is spoken of as a kind of a feta-complete. It's nowhere close to a feta-complete, right? That still would need to go through the FCC. They haven't approved it. The American Trump FCC has not approved the 1 million for a satellite request. Let alone the International Telecommunications Union, to which they have to go next to ensure that that broadband and that space in orbit remains open, which will certainly say no. So when you actually start to look at the ways that his collusion with Trump, his reputational now really conflation with Trump has accelerated across the last year and become now, he's become synonymous, right? You can't think of musk outside the mega orbit. I think that actually is the biggest damage he has inflicted on himself for his own future accumulation model because too many countries now that previously might have welcomed in Starlink, built a Gigafactory, laid out the red carpet are now like, whoa, am I also letting in a particular extreme faction of American politics when I do that? And do I want that? Is it worth it or the risk associated with it? So I actually think he's creakier in his power than ever. - How should people view musk right now? Like how do you view them and how do you, what do you want readers to take away from what kind of person this guy is? - For me, I think a lot of it goes back to the question we were debating earlier, which is like the question of agency. Like how much of this is musk doing stuff, inventing stuff, innovating stuff. And how much of it is him as a kind of antenna or a receiver for things happening, which he's then able to best sort of channel and then re-broadcast. My feelings about him have, you know, deepened intensely towards real loathing. I mean, I think that his own actions over the last year and a half since we started this book have gone from depth to depth in terms of his, inhumanity and his embrace of this theory of week old suicidal empathy, so the belief that to feel emotional bonds with one's fellow humans around the world is the central exploit and character flaw that we must suppress at all costs. I mean, that goes basically against for me, not just for me, but for like, you know, the golden rule that has passed through most major world religions, like the core of what humanity ought to be. And given the fact that he's grown ever more wealthy, and powerful, even as he has fallen deeper and deeper into these often quite sadistic pathways, then how much does that actually just tell us about where we are at collectively as a society of how much receptivity there is, how much signal he's able to receive in that vein that he then sees it as productive to resend out. So it's made me also much more concerned, I think, about the state of the world to think that one person could productively channel those vile instincts and be, you know, increasingly rewarded as he does so. - Yeah, I think my feelings are quite similar to Quins. I think I would only probably add that in the course of doing this book, I came to appreciate how useful must can be as a teaching tool, how much he can show us about the kind of world we're living in and how we got here. And I think that sort of process of inquiry and reflection are quite useful for politics. I mean, that sounds perhaps too cerebral or I'm being self-protective, or I'm diminishing the toxicity of someone like Musk. I don't mean to appear that way. I really do feel that if we're going to figure out how to begin to build the kind of political interventions that would not just reduce the power of a Musk, but to make muskism as we're trying to broadly define it inconceivable, impossible to practice, impossible to replicate, then there is a lot of intellectual work to be done toward that end. - Quin Ben, thank you so much for coming on Galaxy Brain and talking more about this guy, man. (laughing) - It almost never ends, but thanks for all your work, Charlie. It's been a great help to us as well. - Yeah, thank you, Charlie. - That's it for us here. Thank you again to my guests, Quin Slobodian and Ben Tarnoff. If you liked what you saw here, new episodes of Galaxy Brain Drop every Friday, you can subscribe on the Atlantic's YouTube channel or on Apple or Spotify, or wherever it is, you get your podcasts. And if you want to support this work and the work of my fellow colleagues, you can subscribe to the publication at theAtlantic.com/listener. That's TheAtlantic.com/listener. Thanks so much, and I'll see you on the internet.

Podcast Summary

Key Points:

  1. Elon Musk’s influence extends beyond technology, shaping politics, economics, and culture through a unique ideology—Muskism—that blends science fiction narratives, vertical integration, and a vision of human-machine fusion to justify and expand his power.
  2. Muskism is not merely about technological innovation; it is a system where Musk sells the idea of self-reliance through private infrastructures (like SpaceX or Tesla), creating deep dependency while simultaneously evading traditional governance and accountability.
  3. The book *Muskism* argues that Musk operates not as a conventional entrepreneur, but as a modern industrialist and ideological figure, using financial fabulism, social media, and science fiction tropes to mobilize capital and public attention, making him a powerful, almost mythic, force in global affairs.

Summary:

Elon Musk is examined not just as a billionaire entrepreneur, but as a cultural and ideological force whose worldview—what the authors term "Muskism"—shapes both technology and politics. Rooted in science fiction narratives and a vision of human-machine fusion, Muskism promotes self-reliance through private, vertically integrated systems like SpaceX and Tesla, while deepening dependency on Musk’s infrastructure. The book traces how Musk’s early exposure to South African apartheid and sci-fi media like *Transformers* and *Robotech* informed his belief in technological fortification and transformation.

His success stems from a unique skill in financial fabulism—spinning visionary, often fantastical, stories that attract investment—proven in the SpaceX prospectus, which reads like science fiction but drives real-world progress. Musk’s political influence, especially through his ownership of X (formerly Twitter), is analyzed as a tool for spreading right-wing ideologies, including via AI like Grok, which is trained on right-leaning content and used to propagate conspiracy theories. Despite his apparent omnipotence, the book highlights significant vulnerabilities: regulatory hurdles, geopolitical backlash, and the unlikelihood of realizing grand ambitions like 1 million satellites in orbit.

Crucially, Musk’s embrace of a "week-old suicidal empathy" — the belief that emotional connection with others is a flaw — raises ethical concerns about his character and the broader societal acceptance of such ideologies. While Musk may appear invincible, the authors argue he is fundamentally vulnerable to political, economic, and social resistance. Ultimately, *Muskism* serves as both a critique and a diagnostic tool, revealing how one individual can channel powerful, often toxic, narratives into global influence—offering a vital lens for understanding the intersection of technology, ideology, and power in the 21st century.

FAQs

Muskism is described as a system where Elon Musk sells the idea of self-reliance through his technologies, allowing individuals and nations to build fortified enclaves, while simultaneously deepening their dependency on his infrastructure.

While many Silicon Valley peers focus on platform-based services, Musk emphasizes frontier technologies and vertical integration, such as building rockets, cars, and AI systems, often with a focus on hard tech and physical infrastructure.

Musk uses science fiction narratives—like those in Transformers or Robotech—to inspire futuristic visions, such as asteroid mining or space tourism, which he then presents in investor documents like SpaceX’s prospectus to generate capital.

Growing up in apartheid-era South Africa exposed Musk to systems of technological self-reliance and man-machine fusion, which influenced his belief in building fortified, independent enclaves through technology.

Financial fabulism is Musk’s ability to tell compelling, imaginative, and plausible future stories that attract investment, even when the technologies or outcomes are not yet real—such as his vision of Mars colonization or asteroid mining.

Musk transformed X into a megaphone for his views, amplifying right-wing narratives, promoting anti-woke AI models like Grok, and enabling far-right political actors to connect and spread propaganda, including through automated AI interactions.

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