1. Welcome to $100M Lost Chapters

Acquisition.com publishing is proud to present $100 million lost chapters, lost treasures from $100 million offers, $100 million leads, and $100 million money models, written and performed by Alex Hermosey. $100 million lost chapters, lost treasures from $100 million offers, $100 million leads, $100 million money models. Why lost chapters? Well, I wrote them and I thought they were useful, but they didn't fit into the other books. Main reason, they'll deepen your knowledge but aren't required to execute the strategies in the $100 million series. That being said, understanding them at a deeper level certainly won't make you poorer, so that too. Next important point, this is an unconventional book. This is a compilation of unreleased chapters from the $100 million series. I organized them as logically as I could, but do not expect the same through line my other books have. They give it more as a sampling of different ideas that can be used independently from one another. As such, feel free to skip around and read them in the order that's most useful for you. The core ideas are worth providing because they'll certainly change a few business owners' lives, and if that's you, then there's hardly anything more valuable that I could provide. Organization. I split this assortment of chapters into an intro chapter and four sections. Section A through D. They are as follows. Intro chapter. Your first avatar. This is one of the most important chapters I've written. I ended up writing it because I got so many questions about the avatar section after I released $100 million offers. If I ever write and updated $100 million offers, I won't incorporate it into the main book. The process I outlined in this chapter is not a beginner concept. I use this process I outlined in every company I advise. It's that useful. If you're not sure where to start, start here. Section A. Attract. This goes into more detail on how to use premium, free, and discount offers to increase how many people take you up on your thing. I break down each, the pros and cons, and a bunch of examples from my experience. I also share some relevant data I've collected on each type of offer I think you'll find valuable. Section B. The expensive customer problem explains the math behind customer-financed acquisition, CFA. This was the last cut I made to $100 million money models. Too many people got bogged down by the math. But if you like money math, this explains the powerful concept in more detail. It gives you more in-depth examples on how to calculate the three main metrics of acquisition, lifetime-gross profit, or LTP, cost to acquire a customer, or CAC, and payback period, or PPD. If your business doesn't fit the examples in $100 million money models book, or if you want to see more examples to deepen your knowledge, then this is for you. Section C. Advanced offer stacking gives you more money models that I cut from the original book, as well as a primer on offer stacking with some in-depth examples I cut in one of the later drafts. Section D. Expanded Employees Stuff. Is an expanded chapter for $100 million leads employees. I cut this because the chapter began to creep out of scope of getting leads into the area of general management. That being said, it is still valuable, just not for the $100 million leads book. This chapter is twice the length of the final employee's chapter, and gets into management and performance. To make sure people actually get you leads when you pay them, and you get a good return on it. Since the sections and chapters don't have a major through line, I also include a tiny blur before each chapter explaining why I cut it and how it could help you. I hope you enjoy them as much as I enjoyed writing them for you.