Speaker 1All right, here's how we'll kick this off. First, introducing Ben. This is my business partner, Ben, the guy who's usually behind the scenes, but like in the Wizard of Oz, we're pulling back the curtain. We're showing who's actually pulling all the strings around here, and it's always Ben. Ben is a prolific Twitter user.
Speaker 2Ben, how many hours a day are you spending on Twitter? I think if I checked my screen time, it'd be eight hours a day on Twitter, maybe too much.
Speaker 1I feel like I can rule the world. I know I can be what I want to. So I put my all in it like my day's off. On the road, let's travel, never looking back. Ben, let's do this. Let's put those eight hours on Twitter to good work. Show us the most interesting stuff going on, and then we will react to it. So Ben, take it away.
Speaker 2All right, what's up, fellas? All right, so I got five things. Technically, it's a lot more than five things, but it's less than 100 to show you guys, and let's get it rolling. So I saw this tweet this weekend that went viral. It's basically about how you can, there's now a website that essentially lets you buy tickets to go to someone else's, wedding, and supposedly, according to Shiel, there's also one of these in India. It's crazy. It's vibe-coded, but if you look at the website, there's already, they already have 20,000 users.
Speaker 1Wait, so this is not you paying, it's not you paying for someone to come to your wedding because you need friends. It's you paying to go to someone's wedding? People want this? People want to do that?
Speaker 2This is you paying to go to someone else's wedding with an empty seat. Would you do this, Sam? This is ridiculous.
Speaker 3No, not a chance. Absolutely not. Not only do I not want to do this, I'm a big fan of not giving gifts for children's birthday parties or going to a wedding that's outside of a 50-mile radius.
Speaker 1General Scrooge mentality, huh? Yeah, not a chance.
Speaker 3No, I'd rather sit home and watch Netflix. I'm not going to a wedding. You read The Grinch and you're like, this guy's just misunderstood. Yeah, this guy's figured it out. He's got some quality ideas. Absolutely not. I am not going to this. Not a chance. Do you think this will work? What is working? Does work really mean? Do I think it will?
Speaker 1Is this like Airbnb where we think it's weird that people are going to be sleeping on an air mattress and somebody's going to serve you porridge in the morning and then suddenly it's like a $100 billion company? Is it that? No. I don't think it's that. So, I thought it was a generally accepted fact of life that nobody wants to go to someone else's wedding. I heard a comedian say this once. He goes, if you invite me to your wedding, you're an asshole. And I agreed with that. You know, you know I don't want to go. You know I don't want to go cross country. I don't want to go to Detroit for this. But I have to now, now that you've invited me. And I guess we'll just do this. And it's a cost of doing business as a friend. I can't imagine that people want to go to weddings voluntarily.
Speaker 3Dude, T&D's wedding, though, it says the dress code is enchanted woodland.
Speaker 1Kind of like that.
Speaker 3I mean, yeah.
Speaker 1I've been looking for an excuse to whip out my finest flannel.
Speaker 3I guess that's all right. Not for me, you know. What do we say? Cornrows and sleep tattoos. Cool, but not for me. I'm going to put paying other people's wedding in that category.
Speaker 1I was way more down with the Korean fake dopamine sites where you get to fake, you get to shop for things that will never arrive. And you could buy vacations that you'll never go on because it's all fake. But you get this thrill of shopping without the cost of actually buying the things. That made way more sense to me than this does.
Speaker 2All right, verdict is on. So clavicular, obviously, this really popular looks-maxing influencer. He went to the All In Summit, and he basically talked about how he invented the peptides movement, which I don't think is true, but he took a claim for it. A claim that Sam also makes.
Speaker 1Yeah. And yet another common thing you have with clav. But then he was talking
Speaker 2about his new business idea, which is basically to start a men's skincare and makeup line. And he asked people to email him that are interested in being a part of it. Sam and Sean, would you email him? Yeah. Do you want to be a part of this? Do you think it's a good idea?
Speaker 3I will not email him. Yeah, it's a fine idea. Are you going to email him, Sean?
Speaker 1Well, you know, think about it this way. I actually have this belief that Brian Johnson is the greatest social media player of all time. That he is the Michael Jordan of social media. He figured something out and plays the game of social media like a fiddle. And he used that starting on this podcast in many ways. He came on the show. He came on this podcast very early on in his content creator arc. We were literally the first podcast he ever did. Okay, so we saw him at Squirtle and now he's Blastoise. This guy has evolved into a social media juggernaut. He's doing shrooms on live stream. He's talking about his wife's peepee. He's got all kinds of things going on that will always get reactions. He knows how to get reactions. And so, and it turned it into a very big business in Blueprint. So I think for his, he released a wait list, right, Ben? He has a wait list for like his, a million dollar a year product where you can have his protocol. Like you can do the same things he does for a million dollars a year.
Speaker 3He also has a cheaper thing, like the supplements that he sells. And I think he said it does, I kind of think it said 40 million a year.
Speaker 1Yeah, it was like 50 million a year after a year or two. And, but the wait list for his protocol, I think was over a hundred million in revenue of just pipeline from just letting people know that it exists. No marketing besides that. So would it surprise me if this guy, Clavicular, does the, you know, Kylie Jenner, what's her brand called? The makeup line or whatever, like whatever she did for the women's skincare market and women's beauty market, could he not do for the men's market and actually kind of make the market because it's sort of small today?
Speaker 3I don't know anything about this guy, except for like the three clips that I've seen of him that have gone viral. I think that starting a company, even if you have a straight edge operator, is quite challenging when you have, kind of like live this like hedonistic lifestyle where you're like always out doing crazy shit. And I think that that, I think there's more to it than just, I'm going to Instagram this product.
Speaker 1Yeah, you, I think you got to find somebody who is equally as genius as you in the behind the scenes business side, right? So, you know, Emma Greed has done this with the Kardashians and launched multiple businesses with them. I know that, you know, the, what's that brand called? Ben Congo Brands. Is that the name of those guys? Yeah, Congo. Guys that did Prime.
Speaker 3Sam, you know, you know, these guys, Congo? It was like a 26 year old kind of genius guy, wasn't he?
Speaker 1Yeah, it was like two guys in Ohio that you've never heard of. There's no photos of them on the internet. Well, literally the opposite of a famous influencer. Yet they built Alani New, I think sold that for one or 2 billion. They built Prime with Logan Paul and KSI. And they own more of the business than those guys do. I think if you do something like that, it can work. If you're going to try to juggle being mega, mega famous on the internet with also being famous on the internet, and also being the CEO of these things, that seems extremely rare and difficult to pull off.
Speaker 3Google Congo Brands founder, and you'll see a photo of a guy in a yellow shirt, if that's really him. It's like a guy in a yellow shirt in front of a really kind of dingy garage that looks like it's like taken out of Kentucky.
Speaker 1Yeah. A guy who just went for a run in his front lawn. Is that the founder? That's him. That's him. That is awesome. That's like the only photo of him on the internet.
Speaker 3By the way. That is awesome.
Speaker 1What a choice.
Speaker 3Yeah. That is really cool. All right, Ben, what do we got?
Speaker 2Okay, so Elon announced two big things in the last week.
Speaker 1Hey, I want to tell you about something pretty cool. We have a database of all of the business ideas that have been discussed on this podcast. So hundreds of episodes, the team at HubSpot went through, they pulled out all the simple, relatable, interesting, profitable ideas that we have brainstormed, and they're all available for download for free. Just click the link in the description below. Thank you. Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys. Back to the show.
Speaker 2Won the Roadster. Yeah, announcing the Roadster. Crazy car. Like, I've never seen this video.
Speaker 3Click it. You didn't see this, Sam? No. Was there a big denim convention? How did you miss this? I don't really use Twitter. I don't like logging to Twitter. How did it, how did it, is that real? How did it fly like that?
Speaker 1Okay, we got to take three steps back. Elon's been teasing the new Roadster for like, I don't know, like 10 years. And he did a demo a couple days ago that he, like, promised would be the craziest product demo of all time and basically showed that the new Roadster, it was a collab with SpaceX and had SpaceX rocket boosters built into the car. So the very first thing, he starts off with a ramp that goes like, curls all the way around. So the car drives up and goes upside down and is just suctioned to the top of the ramp because. Because it's going so fast? No, it's going slow. It just has so, it can generate so much downward force using like air suction that it essentially can go upside down. But why do I want that? Because that makes for insane speed and handling if you're racing. So, you know, tires can only go so, so fast. I think at like, whatever, some, some miles an hour, they just, they just start spinning. And you need this like ability to like suck the air under you to like stick to the ground in order to continue moving faster. Break that speed. This doesn't make sense to me. That's real? That's real.
Speaker 3I don't know why I want it. I don't know why I want it, but I don't know how they do it.
Speaker 1That's amazing. Basically, the car can kind of fly. And apparently this car is coming next year and you can buy it with like a normal, just a normal car or you can upgrade to the rocket package and you have the SpaceX rockets in it.
Speaker 3When do I use like.
Speaker 1When is the wrong question? The question is why?
Speaker 3Like, why do I want it? my rockets, I'm, yeah. huh
Speaker 1the only answer is because it's awesome
Speaker 3well you can't like fly a car in manhattan
Speaker 1right not yet not
Speaker 2not yet not yet but what it's
Speaker 1gonna be for people who want to like take it on a like a private track and just do crazy shit it's like when people buy guns you can't just go shooting people but you can take it to a gun range and shoot your gun it's kind of like yeah but
Speaker 3there's not flying car ranges but uh yeah i think that okay so yeah i think my take on this is what would have been the coolest demo if there was like a proven uh way that the car was going to be delivered at the time when they said it was going to be
Speaker 1delivered a little like eventuality would have been nice yeah like they just had a big
Speaker 3counter and they said this is what it's going to be delivered here's proof because it's been years i mean i think people have been putting deposits on these
Speaker 1you yeah yeah so this is like new deposits now for this thing i was at i went to san francisco sam this week and of course this got brought up because anybody in tech has kind of like paid attention to this except sam apparently except sam sam's not i'm not in tech sam's in fashion bodybuilding or something
Speaker 3i'm into like my kid's birthday
Speaker 1this weekend yeah so at the table i started i was somebody said like oh did you see this and i was like yeah kind of crazy i mean it's not legal like i don't really understand the point and then it went around the table where everyone was like the literally the next guy goes what i loved about it was it was a what's it called a rorschach test where they were like it just shows who has vision and who doesn't and i was like oh yeah me right it was like anybody who doesn't get it is just fundamentally lame at their core and i was like oh yeah yeah what i said earlier i meant to say that's what i saw other people saying and i was like oh yeah yeah yeah i was like oh yeah yeah yeah i was like oh yeah yeah i totally disagree with it i'm with you guys best car ever
Speaker 3putting down a deposit oh my god no uh i mean i think it's awesome it's just uh
Speaker 1yeah yeah our boy nikita had a good tweet diego's reminding me that ben did you see nikita's tweet about this no it wasn't oh dude i saw something on twitter you didn't so he uh he goes sometimes a demo is simply meant to remind the world that your competition has no desire to dream and no ability to evolve 21 000 likes okay can
Speaker 3find out more about that in the comments below and i'll see you in the next video
Speaker 1all right what have we got now all right and this morning
Speaker 2elon kind of announced that he's going to give one of his spacex shares to every kid in america so do you think this is the start of like basically his redemption
Speaker 3um i don't think so no but i do think that's pretty awesome i do think that the trump accounts are are pretty amazing what's this is kind of uh like a really good way to like get america bought into your to your shtick obviously right if everyone has a share that's kind of insane i think anthropic said they're going to do the same right yeah this morning
Speaker 1anthropic said not to every kid anthropic was like we're going to give it to our effect voucherism foundation or whatever they're going to give it to something like that they're setting up like a like for the public thing but it's not like you don't get it you know it's not like i like right this is basically saying sam your children get a share of spacex shares to every kid in america so do you think this is the start of spacex each that's pretty wild so i think that's awesome ari show this chart i just sent you this is a favorability score of elon musk just in the last two years so the purple line the green line is people who are favorable towards elon musk meaning like it's like a president has like an approval rating so two years ago was more favorable than disfavorable and now you can see the purple line which is people who are who don't like have a unfavorable view of elon musk and how it is now the majority of people and so i think that's pretty awesome i think that's pretty awesome i actually think this kind of is the start of the redemption arc now the problem is it's like oj just when he got acquitted and the glove didn't fit he got he has to come out and write a book called well if i did it here's exactly how i did it and so i do think elon although this is a very generous and i think of a favor of the start of what could be a very favorable arc i don't think he's got the um behavior control to not upset people over the next four years but if you think about this this is uh how many shares is this so i think this is like something like 70 million or something like there's like 70 million kids in america or something 72 72 million kids and so 72 million kids is something like 10 billion dollars that he's giving directly to people not to a non-profit that might help people like just it's in your account check go it's there for you uh and so i think this is kind of amazing i do think this has a pretty big impact i've seen this with my kids like when you give them something they don't want to give it to you they don't want to give it to you they don't want to they become incredibly invested in that thing you could give them a pokemon card even they didn't care about pokemon cards if you say this is this is a really rare one this is a good one they'll start to care about other pokemon cards and suddenly have a binder full of them and um i noticed i have a i have a family member who shall remain unnamed and in her retirement account she had for a long time just left cash she was very conservative and you know i was telling her about spacex or whatever and she you know her kids were telling her about spacex and she decided when spacex was going to ipo she decided to buy three thousand dollars of spacex stock and um accidentally bought i think like three thousand shares of spacex it was like a half a million dollars instead of instead of three thousand dollars and guess who guess who then became the biggest analyst of spacex who was following the starship launch and like the you know the prediction markets and reading every bit of news and studying the studying the feasibility of this thing like became incredibly invested in the in this because you know she was now aligned with the success of spacex so i think this is actually a pretty powerful move i'm surprised more companies don't do this
Speaker 3wait so one of your aunts or whoever accidentally bought half a million dollars worth of spacex stock really yes yes that's hilarious and it does she read the reports on them and stuff and she's coming to you with
Speaker 1constantly now every like every day she's like yeah there's you know she said no to like an event because the starship launch was happening that day and she needed to be on the live stream like she was not going to not see how that went and it went well and she was ecstatic about it she was fully aligned and her
Speaker 3take on it was once she bought it she was like it's just too inconvenient to click sell like i just have to do it well it
Speaker 1went down like right away and you know how people are with like loss aversion so like selling right then would be like a small defeat of 30 grand or something and so she did not want that she's like well let me just wait till it goes up and now and now she's just like in on the ride and we should have her on she would hate that but
Speaker 3yeah i wish i wish she would come on um all right what's the next one hey let's take a quick break
Speaker 1you know that feeling when strategy is done the brief is written everyone's aligned and you realize someone still has to sit down and actually create all the content that someone is usually you and it's due tomorrow well the breeze assistant from hubspot can help it works right inside hubspot you can draft campaign copy blog posts emails all in your brand voice all using your actual customer data so you don't create just content you create content that converts check out hubspot.com the agentic customer platform for growing businesses
Speaker 2all right so i recently started watching this men's health youtube series called gym and fridge where basically they interview everyone andrew huberman didn't see the roadster but you saw this
Speaker 3sam yeah i saw this look at let me look at that thumbnail that's my type and
Speaker 2there's one specific 10 second part of this video that i want to show you guys all right click play yep and now
Speaker 3i own cucumbers yes they called me that for a different reason
Speaker 1so you saw this you've already seen this video
Speaker 3oh yeah of course dog um yeah i thought it was awesome he also talks about uh peptides in there which i invented um that that tea brand he's got in there i like that um yeah i've seen it wait so what are
Speaker 1his best things so he eats three cucumbers a day i did not know that despite him putting out 3 000 hours of podcast content a week he talks about his favorite protein brand i think it was momentous inside the fridge was an affiliate code just yeah use human 15 at checkout it's just pasted what
Speaker 3makes me mad about him is whenever he suggests dope stuff he always starts off by saying now you should talk to your doctor you should do things right you are my doctor andrew yeah and i'm like i'm just gonna blindly follow what you say it's sort of like when you get stock investing tips from us um but yeah i mean it's awesome and he showed off his gym dude he's he's a
Speaker 1guy's guy he could single-handedly bring back gray's anatomy but for men just reboot the whole thing and he's the like you know he's mcdreamy you just start again with him as the as the lead doctor i think that would be very possible yeah have you ever seen him without a shirt on no i won't let myself go there
Speaker 3yeah yeah it's a slippery slope yeah what interested you about this ben the fact that he eats two cucumbers a day i
Speaker 2mean mainly i just like the branding of gym and fridge i just thought that was an a-plus brand for men's health do we need something
Speaker 1like that for mfm right it's got to be like stocks and jocks or something you know it's like show us your what boxers do you wear in your portfolio and we just go to every famous person we do that that'd be it's tell me what you think about that we wouldn't click that like mark andreessen tidy whiteys and tons of palantir you know that's where
Speaker 3he's at sean have you seen this new podcast um i'll find i'll have to find it to you but they just had um they just had um blake griffin on it's the one where he's like this guy he's like trying to agree with blake griffin but he smacks him on the thigh but it's really inner thigh it likes like oh two bros we agree and he like grabbed like the host grabs his thigh and he goes that's really really inner thigh grab and i was thinking like can you and i have something like
Speaker 1that's his thing
Speaker 3that's his thing could we do something like that digitally to make someone
Speaker 1uncomfortable we just keep winking at the end yeah we're like this has been really good i i knew we would see a part of you we didn't see but not that part and they're just like mid episode like
Speaker 3change like act like you're taking off your sweater and your undershirt accidentally comes off and we just nonchalantly put the shirt back
Speaker 1on it's just a very long shirt change a lot of
Speaker 3midriff is showing for for too long all right what do we got all right
Speaker 2this next one is i guess back to serious but uh peter levels uh so he basically tweeted and made this blog post about how in 2022 he pivoted to ai apps yeah and then now he's basically like i no longer believe in sass i now only believe in these moats so i'm trying to pivot everything and the moats we can go through real fast our proprietary data or content network effects audience or distribution physical reg i think capital is the next one and then regulatory so i'm curious one do you guys believe do you believe he's right like if you own an app or you make sass should you be pivoting out to one of these things and then dude what do you think so i think
Speaker 3it was fdr had like a picture of abe lincoln on his desk because before making a big decision he would often say what would abe do in this situation i think that with peter levels all the time i love how he thinks i think he's so awesome i think that he's a little bit being an alarmist here but i think that like his points are really interesting so yeah when i think of sass i do think i i think i like three weeks ago i was like it can't be that bad it might be it might be that bad what changed there was this debate where our fred tyler has this company called beehive and he had a great rebuttal where he's like everyone's trying to replicate me um here's all the things they have to make and it was really a huge list of stuff and i thought it was a great reply and i think he might be right but i just think that we're just touching the surface on what people do with ai i think i saw somewhere that i think only two percent of americans have a paid gpt or cloud account and uh the the rate of speed at which it's growing i do think software is like i would not want to own a software company necessarily right now would you
Speaker 1i mean it definitely doesn't seem like the place to be right you never want to be the one where you're in scramble mode right like i i'd rather i would rather you know live in if there's a hurricane coming i don't want even if it's not going to affect me i'd rather just not be in louisiana at the time right like that's not my preferred place to be where i have to figure out should you know some new move what what
Speaker 2moat do you believe in like if you were betting on a moat which one do you want
Speaker 3well network effects is probably the biggest one i would think network effects or um one thing he didn't have is brand um i think network effects are brand brand if you look at the top three you know 20 companies in the world a large percent of percentage of them have this massive contingency of customers who will just buy anything they put out because they're a trusted brand so i think that one's real and i think network effects is real if you look at some of the greatest companies of all time their products might totally suck craigslist ebay a bunch of different marketplaces fall into this but you use them because that's where everyone else is and so i think that network effects is probably uh one of the most important
Speaker 1yeah i think you want to be doing things where ai doesn't do the core of what you do like fundamentally can't do the core of what you do but it makes what you do easier so for example i think a company like amazon has a really good position because people are still going to want physical things to come to their house but now if all those physical things become cheaper because they're made more by robots than humans and then the delivery and logistics becomes you know robots picking and packing orders putting them in drones or autonomous vehicles and then they get to your house for cheaper so it's basically like hey people are going to want the the demand either goes up or stays the same but your cost to provide it goes down and you were already very successful before that that's a good position to be in um so i think like you know stuff like that's good really anything that's in person right so like where is the where is the value the human connection and in touch right so i think things that were previously fringe more fringe like art and sport become a little bit more defensible you know that's the concert that people want to go to that's the show that people want to see that's the sport that people want to watch is humans doing it because that's their their night out or humans getting out humans getting together in some way you know those are good businesses to be a part of same i think like hampton hampton's in a good spot for example because i think yeah you're getting humans together and that's not something that somebody wants to replace with ai for themselves yeah hampton's
Speaker 3in a good spot because all the serious people are doing things that can make a lot more money uh what's that
Speaker 1there's a lot more entrepreneurs too right like
Speaker 3there's a lot i know i'm joking but what's the quote where it says take something dumb really serious that's basically what i'm
Speaker 1doing i want to release a whole book of quotes that you just modify like same meaning but totally different words uh just like go out there have fun and
Speaker 3break an egg exactly or like cadillac reflexes are you doing this on the spot it's incredible
Speaker 1um i do find it by the way peter levels built himself a uh kind of like a two three million dollar a year income stream just doing this sitting in in bali on his laptop in his boxers and i think we've met a lot of very successful rich admirable people on this podcast i believe that amongst our audience at least but i i honestly think this is just where the masses are but peter's love peter levels life is the life that people actually want people want to live in cool places not have a huge team just work on their laptop make a bunch of money you don't need a billion dollars but if you're making millions of dollars a year coding fun shit on your laptop by yourself creating cool projects and then you spend the rest of your time hanging out with friends and lifting weights like that i think that's for a lot of people more aspirational than the high-powered billion dollar founder who's ultra busy and ultra stressed all the time
Speaker 3my father-in-law um for roughly 30 years owned a moving company like a commercial moving company in new york city and he's like he's wildly successful but like when he was young he was like this normal blue-collar guy and uh he was telling me these stories he's like yeah i basically worked six days a week because we did our moves on saturday and so i would i lived in the suburbs so i had to get up at 6 a.m i had to go to the office and i'd be home at 7 p.m and i did that basically six days a week for almost 20 years in order to provide for my family and i was thinking how crazy is it that you don't have to do any of that and you can make the same or way more money and i complain i'm like uh i don't want to have to write a blog post today oh i gotta record another podcast like it's just it's just crazy what our heroes do or our peers do versus what we had to do 40 years ago all right let's do a few more what else we got
Speaker 2all right so brian johnson's newest adventure is dunking which i think sean's that was going to be sean's adventure this year too but check all right hit play what is he holding i can't see it's like it's a little ball he's holding a little ball on a nine six i think he said nine foot eight rim pretty good you think you can you think he'll be able
Speaker 1to get there so he wants to dunk a basketball how old has he been he's like almost 50 right yeah
Speaker 2i think technically he's 49 wow but he is the
Speaker 1youngest man in the world at the same time so is he really 49 so to prove typically to prove that he is getting younger and fitter and healthier he's decided to use a performance benchmark uh again he's the greatest social media player in the world and he knew that if i just continue to talk about my hemoglobin levels that will only attract so many eyeballs but if i show that a 49 year old white unk can start to dunk that will get people's attention and inspire them in a different way sam as a white guy who can dunk what do you have to say about this are you a believer you think he'll be able to dunk does
Speaker 3it say how tall he is
Speaker 1he's like six six six one something like that yeah he'll hold
Speaker 3me i think he can do it i think you can do it i can't dunk because i'm i have um i've seen you don't what are you talking about well like i'm not particularly coordinated but i just i can i i have attributes except for the uh the coordination one so like it's not particularly easy for me to do it but um yeah i think you can train to do this i think most people can probably get to a 28 a 28 inch vertical or many people can which is oftentimes high enough the hard part is doing it with a ball like ben wilson could dunk and he's like not a high jumper uh but he like does it perfectly so yeah i think he can do it how great would this be i
Speaker 1think this would be pretty great you could so he's six foot 180 and he says he needs how much vert like 27 he says my my standing reach is 91 inches oh no no he says that's a 39 inch vertical which exceeds that of an nba player average nba player which is 35 and a half so here's what i need i don't think he's saying he has it he's saying he needs it he needs to get to that to be able to dunk he says uh if it's flat footed no he
Speaker 3won't he won't ever do that sean
Speaker 1can we talk more about this what you were trying to dunk this year i had a fitness challenge for the year fitness misogi which was to do the murph and so i said i was going to do the murph i was going to hit this weight goal and i was going to try to dunk now what people so people have asked me like how's the dunking going and the answer is i haven't even attempted to dunk and i don't even i haven't even done anything on the dunking because what i've done is i've done a lot of dunking and i've done is what I, the whole plan all along was, if I get to that weight, I think I'll be able to dunk.
Speaker 3Murph training and dunking are way different.
Speaker 1No, no, but I already could kind of touch rim with the top. I can kind of like, not a full grab, but grab with the tips here. So if I'm down 25 pounds, I think I would be able to dunk an alley-oop. And also, it's like you said about Ben Wilson. Ben Wilson grew up playing basketball. I've grown up playing basketball, so that motion is natural to me, which was my big argument against Brian Johnson being able to dunk, which is he's thinking it's about ground force and he's doing these power deadlifts and shit like that. Jumping has a lot more to do with coordination. But then you said you're uncoordinated, so you kind of negated my argument.
Speaker 3What I'm saying is, no, what I'm saying is I can jump super high, and I'm very strong, and so my hand can get more than high enough. And it's just hard because I don't know that motion. And so half the time when I'm jumping, I'm jumping too far away. And so what I'm saying is it's actually— if you are a basketball player who's used to that motion, you don't have to jump that high in order to dunk.
Speaker 1Like I played volleyball in high school and basketball, and in both of those, you do something called the penultimate step. The penultimate step is basically like an approach jump that gets you to your max. If you've never done the penultimate step or you didn't do it growing up, that alone is like a learning curve you have to work on to be able to do this. There's actually a good video. Ben, did you see Jason Kelsey, Travis Kelsey's brother, did the same thing, trying to dunk? Yeah. He did like a— He released the whole video. It was like a six-month thing. And he like arguably was able to dunk. Like he kind of went in. You know, he got close enough, I would say, to be able to do it. But he's also 6'4". He was a professional football player, can palm the ball. Like, you know, he had a lot more attributes going in his favor. So unfortunately, I think Brian Johnson will not end up dunking. I think there's— But I think it's a— I'll take the opposite of that bet. I salute you. Oh, you think he's going to do it? Yeah, I think he'll do it. All right. We'll see. I'll bet you a Five Guys burger. Okay. Sounds good.
Speaker 2All right. Next thing I found was that— So Alexander Wang went on the David Sender podcast last week, and he had this one great quote. It's about a 40-second clip. Play it, Ari.
Speaker 4I think he really has internalized that failure doesn't matter. It matters like when you win, how big you win. And I think this overall concept, I think, enables him to operate, I think, truly without fear in a lot of circumstances because I think he is just very comfortable taking lots of risks. He's got that great line. And where it's like in a world that's changing all the time, the biggest risk is not taking any. Yeah, exactly. I think he's internalized this quite deeply. Like there's certainly like versions of the world where meta looks a lot more like Google in some sense. Like it's just like, you know, more slow moving and more bureaucratic and just like looks very different as a company. But I think he, because he's internalized some of these lessons so deeply, keeps the thing dynamic and moving and live.
Speaker 3Dude, Sean, what you said about Zuck about two episodes or one episode ago, where he was, you're like, he's more like Napoleon and how he like internalizes stuff was so good. He's so awesome when it comes to operating. He's the best.
Speaker 1I did a podcast the other day at James Currier's house. He teaches at Stanford. I was basically like, hey, can you just teach me the thing? I didn't get into Stanford, neither did any of our listeners. So can you just give us the class real quick? And he did. And one of the things he does, he calls it the speed talk. So he's like, you know, it's kind of like when your parents give you the birds and the bees talk. Well, this is what you give to founders is the speed talk, which is you think you're moving fast. You're not. You could be moving far faster. I have to, unfortunately, I have to break your speed bar and then we're going to reset it where it needs to be. And he talked about like a bunch of examples of people moving fast. And one of the things he talked about moving fast is like, well, why don't you move fast? You start with that. What slows you down? And one of the core things that slows you down is fear. Fear that you're wrong. Fear that if you change your mind, people are going to judge you. Fear that if you go out and ask a bunch of people for money, they're going to reject you. It's like fear is one of the biggest things. And he said, there's some pretty big companies. I think like Poshmark gave him like, you know, 1% of the company to advise on growth. He was like, you know, it made sense for them because if I can get the company growing 20, 30, 40% faster, obviously the valuation goes way up. Like it's a good trade. And so they expect me to come in and talk about growth. And instead it's all just founder psychology because the highest point of leverage in every business is the founder psychology. And the highest point of leverage within the founder psychology is what are they afraid of? And what are they avoiding? And if you could just get them to work around their fear and work around what they're avoiding, they will be much better off. And he goes, you see this because so many great things happen in business when the founders reach the effort moment. It's when they're, they realize they're out of cash. They realize that if this doesn't work, nothing, you know, then it's over. And all of a sudden they start making decisions way more decisively, way faster. They make better decisions. Their product becomes dramatically simpler because they're not being so precious about the whole thing. And your preciousness is what gets you in the way. It gets in your own way. That's so good.
Speaker 3That's awesome. I'm taking notes here. I'm going to go yell at my partner about why we should be moving faster.
Speaker 1I'm going to go change. No, I'm going to tell him, this is what's wrong with you, buddy. I found it. I found the problem with you.
Speaker 3That's what great leaders do.
Speaker 1Everybody loves that, right? I was listening to this podcast and I realized that's your problem.
Speaker 3I realized I'm failing at not yelling at you enough. That's so awesome. That's great. I like that. I don't know what else to say except I like that. I'm ruminating on it, but that's awesome.
Speaker 1All right, I got a few more here. Today's podcast is brought to you by my friends at Mercury. They make the world's best banking product. I think you know this already. I use Mercury for all of my businesses. I think I have like maybe seven or eight businesses. We use Mercury as our business banking across all of them. And now they actually just launched a personal banking account. So I have my personal account there. I moved off of Wells Fargo and Chase. I'm going to use Mercury for all of my businesses. I'm just all in on Mercury. Why? I like products that are easy to use. I like products that get me and the problems that I have. So like very easy to make a joint account with my wife. Very easy to spin up virtual cards. One click and I get savings yield. It just has all the stuff that I need in one place. So if you're looking for the best banking product on the market, it's definitely Mercury. I will fist fight anybody who disagrees with me on that. Go to mercury.com slash personal and learn more. Mercury is a FinTech, not an FDIC insured bank. Banking services are provided through Choice Financial Group and call them an FDIC. Hey, members, FDIC.
Speaker 2All right, hit play on this. This is a great video. Let's hit play before it spoils it. My favorite purchase,
Speaker 5I think my best, my most favorite purchase for me was I bought a harp. I bought like a gold harp. I got it upstairs, too. What's a harp? Like a music thing? Yeah, yeah, yeah. So I bought a harp and I got a harpist that come play like twice a week while the sun is going down, while the chef is in the kitchen. What? Is that the
Speaker 2craziest rich guy, purchased you ever heard? This is an NBA player, Sam, Jalen Brown. Who are the two guys? That's Jalen Brown, NBA star or very good player. And I think that's Lil Baby, rapper, I think. Did you just put a T in Lil? Lil Baby. Lil Baby. Come on, man.
Speaker 1That's like a hard R.
Speaker 3You can't put the T in there. Inspired by you, Sean. So you were saying that you learned the piano this year and I don't want to learn the piano, but I did think like, I was not the harp, but I was thinking like, I would like to use my artistic side a little bit more. And I think we had someone on the podcast, maybe it was Joe Hudson, someone like that. They said like a woo thing that struck me where it was like, use like, you know, your art side a little bit more. Like that's like one of the facets of a holistic person. And so I bought a book to teach me how to sketch and it has not stuck, but I would like it to. It has not stuck at all.
Speaker 1So you're saying you're tired of using your autistic side and you decided to start using your artistic side. Instead, the other side of that coin. Have you seen Plant Daddy sketching? No. Is it awesome? Oh my God. Yeah. Ari, find this. So the Plant Daddy who's, I think he's been on the podcast, right? You did an episode with him. I think I wasn't there for that one. Explain who he is. And then while she pulls up this thing.
Speaker 3Kevin is an amazing guy. He started a YouTube channel and a TikTok page. It's he's basically this kind of gardening.
Speaker 1I think it's called.
Speaker 3Yeah. Epic gardening. He's like this like really handsome, like cool dude who you would not think is an artist. But he loves it. And he started a website, TikTok, Instagram, YouTube on gardening. And then eventually he raised money from the Churning Group, which is a very reputable firm for media creators building businesses. And now he has a business selling gardening supplies that if I had to guess is definitely approaching $100 million a year in revenue. And he came on MFM.
Speaker 1I've begged him twice to invest. I was like, bro, I just believe so much. Just please let me in just because I want, when I'm, when this is right, I just need to feel that value. I just need to feel that validation of being right. Which was not a very compelling pitch in retrospect. And he did not get back to me either time. He ignored you? No, he was like, yeah, yeah, for sure, man.
Speaker 3For sure. If that's what he's drawing now, this guy's awesome. Show the journey. He, he did the same thing. I think I bought, I bought one of the first 10.
Speaker 2I think I have no idea where it is, but I bought one.
Speaker 1It's kind of like how me and Brian Johnson both said we're going to dunk. And then he actually started training and can now almost dunk. This guy also said he's going to start sketching and now is amazing at drawing. And he's like, yeah, I just taught myself and learned. And it's so great. I have so much fun every day. I, I want to do this. It's, you know, you know who inspired me to do, do stuff like this? Like the piano thing too. Tim Ferriss once said, he goes, yeah, just like I have a one hour that I dedicate to my body for the gym. He's like, I basically have like 45 minutes that I'll do a creative gym session. So he's like, I just do something creative. Could be drawing, could be music, could be like brainstorming, could be whatever. And he goes, it just gets my mind working the same way that I'll go do cardio to get my body working. working, to work on my heart. I was like, I would do the same thing for creativity. And I just thought, I've never heard anybody say that. It makes perfect sense to me. Obviously, if you have the luxury of a little bit of time, that makes more sense. But that really inspired me. And then he said it a second way. He goes, is it because, you know, I was like, you know, do you have any plans to do anything with that skill or that thing? He's like, no, he goes, but it charges my battery. And he goes, and if your battery gets, it doesn't matter if one thing charges your battery, you could still use that battery anywhere now. And like, you know, if you plug in your phone over here that you could still use it when you go over there, because now the battery is full. And he goes, this charges my battery. It has been
Speaker 3one of the very few times that I can get in flow, like before it was exercising, but now I use so much crap when I work out that like I'm addicted to my phone and I use it to track my workout. So that makes it challenging. And I've noticed that doing the creative stuff is one of the very few times that I'm able to do that. I'm just dead at the end of the day. After I put my kids to sleep, I just. I just want to like do bad stuff with my friends. And my friend being my wife and the bad stuff is
Speaker 1watching TV. Honey, you want to do some bad stuff tonight? Yeah. Like, click TV on, you're like, oh yeah. Here we go.
Speaker 3I should do this at the beginning of the day. She just started East of Eden. I like Mobland, this new thing on Paramount. She also does, you and her are like in a little like fan club for the challenge. Is there a challenge going on right now?
Speaker 1Yeah, we're about to be on the. The finale. They just made the final.
Speaker 3What are you watching?
Speaker 1I'm watching the challenge. I'm watching Survivor season 51, I think we're on. I don't know if I'm watching a whole lot else right now. I don't know if I have any. I don't have any good like binge-worthy shows right now. I've been watching. Oh, I've been reading, yeah. I read. I'm reading the Mistborn series. Do you like the stuff like fantasy, like kind of like the good like Game of Thrones, Harry Potter type shit?
Speaker 3No, I occasionally. Usually I'll do. Like the big hits, like Project Hail Mary, things like that. But I do fiction, yeah.
Speaker 1Like have you read like Ender's Game or Ready Player One or anything?
Speaker 3No, it's a movie. I've seen that movie, right? Yeah, yeah. No, but I would. They're really good.
Speaker 1Yeah, I love that genre. So anyways, I got into those.
Speaker 3The audiobooks for those things are really good though. Like Project Hail Mary audiobook was one of the best audiobooks I've ever heard.
Speaker 1Puts me right to sleep, if that's what you mean by good.
Speaker 3Yeah, I don't understand.
Speaker 1How do people stay awake with audiobooks? What are you doing? You do it while you're cleaning the house, dog. That's a problem. Don't do that. What's another option?
Speaker 3That's it. That's literally it. Okay. What do we got, Ben? Let's do the last one. We got a few more.
Speaker 2Last one. Skip this one, Ari. Let's hit the next one. So Lex Friedman just flew overseas to spend a day with Jensen Huang. Play this video, Ari, for 30 seconds.
Speaker 4You make amazing fried rice. I do. I watch videos on AI and fried rice. It's absolutely true. That's his whole algorithm. He is working and I hear them.
Speaker 2I have AI. I have fried rice. Is that his wife? I have no idea, but his whole algorithm is fried rice, geopolitics, dogs, and panda bears. So I got to ask, what's your algorithm?
Speaker 3Mine was Modern Wisdom with seven hearts true. Do you need to hear which, Sean? What? Is that not it? No, no, no. You got it right. You got it right. Were they a little too harsh for you? They weren't harsh enough. They were not harsh enough. I wish they were harsher.
Speaker 1Kevin's soft core truths.
Speaker 3Modern man. Like, true things that I wanted to hear. That's what it was.
Speaker 1That's what I've already heard Sean say. Before part seven, I
Speaker 3thought it was great. I thought it was a great podcast. People loved it. They go, Sean's going to be known more as a storyteller than a podcaster.
Speaker 1The unintentional slap of a compliment. Honestly, it was a great episode. I walked out of there thinking that was some of my finest work. That was a good performance. It was a solid, a solid performance. I was happy with my play on the field that day.
Speaker 3My YouTube feed is succession clips, live music, studying or work music, and track and field.
Speaker 1Mine are piano tutorials, podcast clips, conspiracies about aliens and Jesus, and Luka Doncic highlights. Luka Doncic is my fried rice, if I was Jensen. That's pretty good. Leave in the comments, what is your fried rice in your YouTube ad? The thing we wouldn't expect, but it's there and you enjoy it, and you're not ashamed to say it.
Speaker 3Lately, like last night, I let my kid, because her mom was out, so it was just me and my eldest. And before bed, I let her watch 10 minutes of like a Disney clip. And so I get so much kid shit on my YouTube. Oh, yeah, yeah, yeah. I'm totally bought in.
Speaker 1Yeah, it's also Gabby's Dollhouse, True and the Wishing Tree. Yeah, we got a lot of stuff going on there. I'm so bought into Frozen. Actually, YouTube kind of knows. It knows not to show me it in the recommendation for some reason, even though we have hours and hours of that. I mean, I'm not ashamed to admit this. Actually, I should say that. I am pretty ashamed, but I will admit it. For my youngest, who's now two, she's a third child, and our like good parent stamina meter ran out. And so she has never eaten a meal without YouTube on. Actually, once our nanny was feeding her and didn't have YouTube on, and I was like, well, it works. Don't show my wife this. Don't let her know that we could do this without. She watches a cartoon every meal. All right, make that face again. Yeah, yeah. I want everyone in the comments. I'll take your judgments. Throw your stones at my glass house. Judge, judge, judge. I'm Cersei walking the streets with the shame.
Speaker 3Ben, thank you for gathering this stuff. Is there any last things you want to say?
Speaker 2Last one I'll show you is my brother. My brother, inspired by MFM, started a new business a week ago. He wrapped the truck and he's doing pest control and booked his first $1,000 of revenue.
Speaker 1Ben, tell the full story. Let's give a shout out. His name is Sam. He listens to the podcast. And for years he's been kind of thinking, planning, plotting. He's a real estate agent by day, right? Ben, tell the story a little bit.
Speaker 2Yeah, so he's a real estate agent by day. He's been selling real estate for 10 years in Phoenix, Arizona, listening to the pod every week. But we gave him that itch. Him and my dad listen to the pod, send me notes, tell me things that Sean and Sam have said that I didn't notice or listen to in some cases. Tell them to send that to us. Yeah, it's a lot of like, hey, Sam said this thing that's awesome, or Ben said this, or Sean said this thing, check it out. So my brother's been trying to figure out what he should do. He bought into a restaurant. He's like started a soft serve business. He started 15 things, but he texted me, this is the one he's doing for real. Made a truck, made this website, hired a technician, and they booked $1,000 of revenue in their first week.
Speaker 3So what he's doing here, wait, hold on.
Speaker 2$1,000 of revenue in a week, let's go. Is that him? So what he's doing is. So look at this branding.
Speaker 3That's not him. We know what this is like, right? Yeah. What is this like, Sean?
Speaker 2Inspired by MFM and Pinks.
Speaker 1Pinks, the best. We gave the blueprint, which was take a unsexy service business that serves your location. Serves your locale, but do that sexy DTC packaging on it. Put a lovable hipster brand on it. And he kind of did. Did he use AI for the branding or did he make this himself? What did he do? I think he used AI mostly, and
Speaker 2then he hired someone to do some of it, but mostly AI. How did he go get that first $1,000 of revenue? What did he do? I kept asking him and he kept saying, I'll tell you when it's much bigger. So I think he called friends. I think he hustled and found a way. He actually sent me a photo of a check. He also sent Sean that was from a trust. And I was like, damn, dude, your first customer is a trustee from a checking account. What an amazing photo.
Speaker 3Does he know how to do, what is pest control? Is that spraying stuff?
Speaker 2Yeah, it's like you have mosquitoes or something and someone comes out and they spray. You'll have roaches. That's what he does. So he found a technician to do it.
Speaker 3What's the URL? What's the URL?
Speaker 2The URL is howdypest.com. If you're in Phoenix, Arizona, check it out. Yeah, if you're in Phoenix. If you're in Phoenix, go become a.
Speaker 1Listeners, let's get this man to 3,000 in revenue. Let's get this guy to 10K in revenue just off the back of this.
Speaker 3Dude, this is so funny. Look at his website. Scroll to the very bottom. Look at that old, like that old Bronco he's got in there.
Speaker 2That's awesome. Do they drive around in cool cars or is it like a truck? It's like a branded truck. But I told him he should go buy cool cars once it gets a little bigger.
Speaker 3That's awesome. Is he older or younger than you?
Speaker 2He's two years younger.
Speaker 1We should have him come on. We should have him come on and coach him every couple of months to get to go to a million. That'd be fun. I'm in. But is he coachable, Ben? I feel like he doesn't listen to your advice, but that might just be because you're his brother. He won't listen to me, but he might listen to you guys.
Speaker 3Maybe. Maybe. Well, thank you, Ben. And Sam, congratulations. That's awesome. Sam Levy, same last name? Yeah, same last name. He's a. All right, I'm going to look him up.
Speaker 2Ben, if people want to send you interesting shit, where should they find you? Find me on Twitter, Ben M. Levy on Twitter. That's it. That's the pod.
Speaker 1I could be what I want to. I put my all in it like no day's off. All right, let's take a quick break. I want to tell you about Marketing School. It is a podcast that is part of the HubSpot Podcast Network, and it is run by Neil Patel and Eric Hsu. And these guys are both marketers who are running businesses. And so if you want real-world tactics from practitioners who are actually out there in the field doing it, this is the podcast for you. Check it out wherever you get your podcasts.
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