Want To Be A Great Copywriter? Keep Doing This ... (Klassic Kern)

I said, "What do I do?" He said, "You're never going to believe this. I'm going to want you to eat less, and I'm going to want you to work out more." I said, "Okay, and then I immediately went to Amazon. I started trying to find out some kind of way to avoid that." Transforming your business isn't about doing a million different things. It's about finding one big thing and then leveraging that. Frank Kern has been advising entrepreneurs like you all day every day to do just that since 1999. If you want your next million, keep listening. If you want it faster, visit frankcurrent.com/place. Here's Frank. The following audio was taken from a recent Frank Kern Facebook video. If you haven't already, make sure to follow Frank on Facebook. Man, I just had an unpleasant experience. I was on that right there this morning. It's about 7.45 in the morning. Yep, Sunday morning. Tisky off the treadmill. Why was it on the treadmill? You might wonder. Well, I went to the doctor recently. Penny said, "Dude, your waist is 45 inches around. 45 inches. Three more inches and I would have been four feet circumference." Thankfully, it's not that big anymore. I said, "What do I do? You're never going to believe this. I want you to eat less and I'm going to want you to work out more." I said, "Okay." Then I immediately went to Amazon. I started trying to find out some kind of way to avoid that. How is that? Where is some hack? Where is some system? Where is some loophole where I could avoid the obvious? Eat less. Work out more. I tried some. I didn't find it. So, you know what I did? I ate less and I got on that thing regularly and it worked. But you know what? It sucked. It always sucks, right? I don't want to get on that damn thing. That's horrible. I'm sweaty. It's not even eight o'clock yet. I'm already tired. That's no good, right? But you know what? Not having a 45 inch waist is much more fun than avoiding getting on that thing. The temporary pain of being on that thing is significantly better than the long term pain of having very high blood pressure which I had past tense. You know, the trick is no matter what it is we're trying to do whether it's business or whatever, there's always going to be a simple solution. You know, when it came to me personally to my health, it was novel concept. Eat less. Work out more. And the number three, of course, consistently, right? Recently, my company decided that we wanted to invest in some cars to drive our private clients around, to really give them an excellent client experience because why not? We love our clients. So we recently acquired this, that's the new Rolls Royce Phantom 8. When it came time to make that decision, to make that investment. So how am I going to raise that capital to do it? You know, I don't want to just sort of have hazardly do that. I want to create the capital. In order to do that, did the unthinkable, I sat down and I wrote a sales letter. Now everybody in direct response knows that, you know, if you want to create some kind of result in the business you make and offer, then you put that offer in the public. And one of the easiest ways to do that is a sales letter, but so many times, we will try to avoid just doing the basic thing that we know is probably going to work and we disguise ourselves. This guy is that avoidance, it's like we're trying to, we're working on something new, you know. So maybe we'll go to YouTube or we'll click on some Facebook ad that will show some new hack, you know, some new recently uncovered secret. This is going to make everything so much easier. Let me tell you something, I've been a business advising entrepreneurs since 1999. There is nothing that's going to make it easier except to quit. All right. If you want to be a champion, you just have to get in the ring and you have to accept the fact that metaphorically speaking, you're going to get punched in the face. And what makes you a champion is the ability to get back up again. You know, I started creating the promotions that were designed and acquire that. They didn't work at first. Rarely does anything ever work at first. I didn't create some brilliant thing that would, you know, bypass all of that. I just got back in the ring. I got back up. I rewrote the sales letter. You know, if you want to become a great copywriter and a great advertiser or whatever, you got a couple of choices. You can take 9 million classes by every single book in the world, get in every private Facebook group, engage in all kinds of conversations. Or you can do what a friend of mine named Ryan O'Donnell did. He's 18 now. I first met him when he was 16. He said, "I want to be a great copywriter." Will you show me how? I said, "I can't really show you how, but I'll give you everything that I know how to do." And he went through all the training, went through all the materials. He said, "What now?" I said, "I want you just to write a sales letter." He day said, "What?" I said, "I don't care. Anything. If you'll write a malrido, I'll critique him for you." I didn't think he'd actually do it. He ended up, he did it. He said, "Many sales letters about duct tape." Sales letters about water. Sales letters about art. Anything. 30 days later, he was an excellent copywriter. He still is to this day. He's not even 20 years old yet. Was it some kind of magical secret? No. He did the work. The trick isn't doing the work. The end. Period. Step number one. Do the work. Step number two. Refer to step number one. I hope you find this helpful. Get yourself one of those. Or just go outside. Walk around. If you want to feel better. If you want to get one of those, make offers and keep making them until they work. And then when they work, keep doing the same thing. I hope you found this helpful. Take it easy. [Music]