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Waarom je over-pagina eigenlijk een verkooppagina is. #4

13m 34s

Waarom je over-pagina eigenlijk een verkooppagina is. #4

The transcription begins with an advertisement for SBS, Australia's multilingual broadcaster, offering advertising packages to reach loyal, engaged audiences in over 68 languages. The main focus is an interview with a Filipino food content creator and advocate. She discusses her background, growing up in the Philippines with a passion for cooking, and her academic and professional journey into food content creation. She openly shares the challenges of being an introvert and having ADHD while managing a team and maintaining a public persona. Her purpose is to use social media to preserve Filipino culinary culture, teach younger generations, and foster pride among Filipinos worldwide. She notes the global appreciation for Filipino cuisine's sustainability and communal values. Interspersed are promotional segments for workplace inclusion training and a podcast called "Working Progress," which supports skilled migrants in rebuilding their careers in Australia. The creator concludes by stating that Filipino food is integral to her identity, career, and connection to culture and others.

Transcription

1638 Words, 8857 Characters

English
SBS live streams and podcasts are supported by advertising. [Music] SBS is Australia's most trusted multi-lingual broadcaster. Our listeners are loyal, highly engaged and have supported countless local businesses. We offer advertising packages for businesses of all sizes. Our experienced sales team will guide you through the process of owning a great campaign. Bring your own ad or have a production team make you something in one of our 68 languages. Start the conversation with your new audience today. Email [email protected] Kayaoaina Kikini says BS Philopino. I may not have started with that purpose now. I was so proud of the Filipino all over the world. But seeing that, I think that's very important. And of course, many people are able to follow the Filipino cuisine that I think the world can utilize. And it nourishes me too much. It nourishes me too much nourishment. So it's literally my life and blood. Lumpia Queen. Magna cum laude. TikTok Food Content Creator of the Year, no. 2023. And James Peard Media Awards nominee. These are the two things that are in the content creator of the cat's seat of the cat's seat of the year. And the person who is a bit shy, he's sitting on his bed. I Filipino Food Advocate. I grew up in Laguna, Philippines with a mother who cook for the family three times a day. I've always been interested in food and cooking. And I was just looking at the food that I like to watch. Cooking shows instead of cartoons. And if I could visit, I would cook or I would make a snack for the guests without anyone telling me, even as young as four years old. And then I just had a relationship with food growing up. I was just looking at my own food. And we were all busy. In college, I did a bachelor's degree in hotel and restaurant management in New Piedeliman. Balitector M. [LAUGHTER] Yeah, graduating with Magna cum laude. It was just like, at the same time, I had a business. And now, I'm a full-time food content creator. I have a, I have a, a my own studio. I have a team. Amina Duziaabi, she is a very good character, but she's just a content creator. But she means challenging for her to be an introvert. The introvert is a challenge. And the thought is, I'm not like, should I give up on this? It's more like a, can I really excel the way I, in the level I want to excel if I am introverted? It's about. Because the world really favors extroverts who like wants to connect with people. Because that's basically that's really the description of my job. It's to connect with people and I don't know, make them entertained and teach them whatever. So you knew the challenge. And on the other aspect of on the people is now becoming basically an employer or a leader of the team. Because I have ADHD. It's just everything in, it's, it's having life on hard mode as an employer as a leader. You want to be a role model. But, they have a guilty, they don't really reply to it because they're overwhelmed in text. Some message, I'm a book friend. And then at the same time you're pushing your team to be like, "Let's go, let's go, let's grind that." And then at the same time, you're down. And the co-ordin creators are really the best bosses. And you know that, but the way I feel is like, "I really want to excel in a business. If I'm ADHD." On the other hand, I think with you, you're going back to being a public figure. There are certain expectations for you to see in person. Because when you're on video, happy, then you're so dull, you're just like, "Oh, why are you so good?" You can't be good. Yeah, exactly. Because I feel like you and you have a certain, they know you in high energy. So, you can meet your own person only once. And you know, also, if multiple times, there's still first impressions. You want to be like, "There, you're social media self." Yeah. Although, I'm really good at it. I'm really good at it. It's, I think I was doing it before I realized how important it was just because, you know, I think I started out in this role. From a perspective, the discovery of the power of social media in terms of reaching the younger audience or younger generation. And reaching other countries with the globalization of it, of the digital world. It's coming from that. Oh, I can, I have influence because I'm making a lot of noise and people are watching my videos. And I can totally use it for something, for a bigger, for something that's not just for fun, but for something more, like bigger than me. And that was using my platforms to preserve our culture by teaching the younger generations how to cook the dishes that we grew up eating because it, "Purusila Tik Tok" and "Bear rarely sit down in the kitchen with their mom anymore." And as, "Panna Puma Maka Dobo." They, they get shy. They just want to watch a one, one minute real. And so, that was my purpose for the first, that has been my purpose for the past few years to fill this new media with worthwhile content. And then, some of the new power of making a Filipino dish and then seeing other people from different countries trying the dish after seeing my video. And then, I realized that, "Okay, this is the power of the capacity or capabilities of so-socmed." And I realized that it was just important because of the top of my head, a lot of OFWs, abroad or Phil Am, they grow up wanting to know more about their culture or if they want to have a piece of home or it really makes them feel more proud of where they came from when they see another Filipino succce. Like, for example, my trip to Dubai last month. I was there to speak in front of international creators and I was even one of the phases in the giant field board there. And they just put their hands on me and they just said that they are proud of being able to get a super proud Filipino. And that's, I mean, I may not have started with that purpose now. I was so proud of being able to be proud of the Filipino all over the world. But seeing that, I think that's very important, like making people proud of being Filipino. And of course, I can understand that Filipino cuisine that I think the world can utilize, like sustainability in terms of like no-s-to-tail cooking, making use of, I mean, we eat is, we eat is how well peace, whatever in other countries they might discard that. And also the value of sharing, like in the US, I may find myself or other people, you know, I'm a kid, but in the Philippines, it's really cooking for, like the recipes are always for multiple people. And it's always a salo salo. If you're a diner, you're diner, you're not able to eat it, or you're able to sell it on a table. And that's, that's Filipino food for me. Why do people want to be at work? To feel hurt, appreciate it, part of something, and to know there's a career path for everyone. Inclusive workplaces are linked to increased innovation, productivity, and employee satisfaction. Make your organization a place where people want to be. For inclusion and diversity training, visit inclusion-program.com.au. Starting a new life in Australia isn't easy. Another of companies have rejected me. Tom Tom, I feel like, oh, I'm gonna quit. I've given up. At least now, wherever you get your podcasts. From a personal experience and from my observation, in other countries, because of Filipino's are looked down upon. Like when you go to a country, you speak to the embassy there, or you speak to the Filipinos there, and you realize that my ceiling is for Filipinos in some other countries. There's a ceiling. And I just listened to the podcast recently, "Kajim Pakaro" in some, some of those. I was super-agreed with them. They said, "Filippinos are the most talented people in the world by default." Like you don't have to spoon-feed them, or put them in a training to excel in their jobs. We pick up so fast, we work so hard, we're rarely work in titles. And you don't have to feel sad. You're just like the Philippines. You don't have to feel sad. And we're so talented. As a final word, what does Filipino food represent in your life? It's my life and blood. It's really true. If you eat something, you'll get a lot of pain. That will dictate my mood for the day. So if I eat salad, I'm going to be like, so sad. Yeah, I'm going to eat something that I'm going to eat today. Well, it's given me an anchor to my culture. It's given me a purpose, it's given me a career, it's given me a vehicle or tool to connect to other people. Nice to be able to make a living out of this world. Google Podcast, Spotify or even a podcast app. Tom Tom, I feel like, oh, I'm going to quit. I've given up. Working progress is a podcast to help skill migrants, rebuild their careers in a new country. You'll hear inspiring real-life stories, expert advice and valuable tips to help you find a job and advance your career. Working progress, listen now wherever you get your podcasts.

Podcast Summary

Key Points:

  1. SBS promotes its multilingual advertising services for businesses targeting diverse audiences.
  2. A Filipino food content creator shares her journey, highlighting her cultural pride, career challenges as an introvert with ADHD, and her mission to preserve Filipino cuisine through social media.
  3. She emphasizes the global impact of Filipino food, its sustainability, and the importance of cultural pride for Filipinos abroad.
  4. The transcription includes segments on workplace inclusion and a podcast aimed at helping skilled migrants rebuild careers in Australia.

Summary:

The transcription begins with an advertisement for SBS, Australia's multilingual broadcaster, offering advertising packages to reach loyal, engaged audiences in over 68 languages. The main focus is an interview with a Filipino food content creator and advocate. She discusses her background, growing up in the Philippines with a passion for cooking, and her academic and professional journey into food content creation.

She openly shares the challenges of being an introvert and having ADHD while managing a team and maintaining a public persona. Her purpose is to use social media to preserve Filipino culinary culture, teach younger generations, and foster pride among Filipinos worldwide. She notes the global appreciation for Filipino cuisine's sustainability and communal values.

Interspersed are promotional segments for workplace inclusion training and a podcast called "Working Progress," which supports skilled migrants in rebuilding their careers in Australia. The creator concludes by stating that Filipino food is integral to her identity, career, and connection to culture and others.

FAQs

SBS offers advertising packages for businesses of all sizes, with support from an experienced sales team to guide campaign creation. Ads can be provided by the business or produced by SBS in one of 68 languages.

The creator uses social media to preserve Filipino culture by teaching younger generations how to cook traditional dishes. This also helps Filipinos abroad feel connected to their heritage and proud of their roots.

As an introvert, they question if they can excel in a job that requires connecting with people. Having ADHD adds complexity to managing a team and meeting expectations as a public figure.

Filipino cuisine promotes sustainability through practices like nose-to-tail cooking, minimizing waste. It also emphasizes sharing, with recipes designed for group meals, fostering community.

Food dictates their mood and serves as an anchor to their culture, providing purpose and a career. It is described as their 'life and blood,' essential for personal and professional fulfillment.

They believe Filipinos are highly talented, quick learners who work hard without needing extensive training. This talent is often overlooked in some countries where Filipinos face career ceilings.

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