Trump Insider's WARNING: “They Pay to Control What You See!” This $50M Contract Proves It│Jack Neel

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He wants to ask me Alex, who's the number one influencer in the world, and I said that's the easiest question you've ever asked me, he goes, "Well, who is it?" and I said, "It's you, sir." Now he's building the social media machine that puts corporations and conservatives in front of millions. And Trump himself has called him the most powerful guy, you know. Governor DeSantis had a particular choice of footwear that happened to have a soul and a heel about this thick. So every day for like a year and a half, we tweeted about his boots. He got his whole mojo from social media, and we took it away from him on social media. In this episode, we'll break down how Trump won the presidency through shit hosting, explore how AI's rewriting the rules of political warfare. And question whether social media has given us access to the truth or simply sells lies to the highest. If I gave you a million dollars to make every American believe a lie in seven days, how would you do it? You need it up the budget, buddy. Alex Brucewitz. Welcome to the Jack No Podcast. Thank you for having me. Thank you, man. Yeah. A good place to start here, Alex, you're 29 years old. You helped Trump win in 2024 and currently run his social media. What's a day in the life like for a guy running the president's social media? Well, for your audience, I think it's important to note, I don't run the @realdoll and Trump accounts and I don't run any of the official White House accounts. My company and I, we have a fun responsibility of running accounts such as @teamTrump on Instagram, TikTok, Facebook, true social. Are you on true social? I see some posts on Instagram. I could. We'll get you a more presence on there. Then we also run accounts like Trump, War Room on X, which is millions of followers. I think totally, it's about 55 million followers across the platforms that we helped manage for the president. These were all owned by the presidential campaign and obviously the campaign's not happening anymore and so we're kind of housing them and managing them for the president. The president gives us incredible content almost every day so it makes our job really easy. We just need to clip it up, package it up and make it go viral and you put Donald Trump's face on a TikTok or on an Instagram reel. It's almost guaranteed virality so it's a little bit of a cheat code and so when people say that Alex Bruce Woods is a social media genius, I appreciate it but I have a little bit of a secret it's called using the president's name, image and likeness but it's been a great deal of fun. So we just identify moments throughout the day that the president gives us and package up viral clips and the president's been touting our numbers lately. He's the number one influencer on TikTok and he loves that fact and he likes to share the fact that Taylor Swift is like number 21 on TikTok and so it's been a great honor to work with him, it's been probably the most fun and rewarding job I could have ever imagined but yeah it's been an incredible opportunity. And I guess when you think about the other projects you're working on in this space, what would you say is your typical day to day, like what are the actions you're taking with the people, kinds of people you're meeting with, what are the campaigns you're working on. Tell me a little bit about that. Ideologically focused, we only work with Republican candidates that we particularly believe in, but I turned down a lot of Republicans because believe it or not, there's a lot of Republicans that I don't like. I don't necessarily call them out now because I'm more of a team player and you know sometimes we need their votes and sometimes whatever. And if I really don't like them, I guess I will call them out. But we're very focused on promoting candidates that we believe embody the MAGA movement and the America first agenda and so my company we rent manned social media accounts for a couple dozen leading MAGA leaders and politicians. And so day to day is we clip their new segments, we can make them great graphics, we package up their content. So it's verticalized for TikTok and Instagram, but my company does most of that. You know, I have a great team of 12. You said the term shit poster earlier and so that's what they are. These guys are, you know, the savages that I found from the internet, some of the guys that work for me, they were begging groceries before they help run some of the most influential Republican accounts on the internet. What I look for is can you make good content and everybody on my team checks a box in that regard. And so my team does a lot of content and obviously everything that we do gets a approval process through the respective clients that we work with. And we only work with people that we believe in agendas that we believe in. And I think it's very important that we only do business with American companies and American politicians. I don't do any foreign work. So I guess when people hear that you help run Trump social media like some aspects of his sentiment and persona brand online, they think, oh, maybe you made some memes for him. Maybe you pick what time to post, what kind of content to clip up. Maybe you advise him on what podcast to go on before the election, but are you advising on messaging itself or policy because you kind of understand the effects of the sentiment that you're pushing out. So I would think that maybe some of these candidates would be like, would this policy hit? Would this messaging hit? Like is that kind of in your line of work? Well, with the president, the president has an incredible communications team working for him inside the White House. I don't work inside the White House. I have the great luxury and privilege of hanging out in the Oval Office every so often. But the White House communications team is led by, I think, potentially the most savage person I've ever met in my life, his name is Steven Chung. So he kind of leads the communication shop over there. And obviously press secretary Caroline Levit is responsible for driving the message. And we play a complimentary role from the outside. There's not coordination that goes into it. We've just followed the lead of what the White House wants to focus on that day. And we have this engine to kind of amplify it. And that is so important. It was very important for the president to build up these channels to get our message out through because the mainstream media would only promote a distorted version of what we were trying to convey. And now we have these offensive channels where we can get the presence out, no message out, no filter. And the media doesn't have the same effect that's spreading the lies. And so we didn't have these offensive properties, if you will, during the president's first term. And I think that's a major difference. Whatever the American people would hear from the mainstream media, CNN, even Fox News is what became the gospel. But now the way that we use social media, I think very effectively, the people can kind of sift through the mainstream media BS, and they get it straight from the president. And so that's kind of the role that we play. So on that, when you think about the way information has been distributed and news have been distributed over the past few years, like what have you seen where the most influential outlets, let's say 2016 or 2018, even versus today, like how do you kind of view the change over time? It's an absolutely massive change. Barack Obama likes to pretend that he was the social media president because he had a pretty sizable social media following. But Obama would just post on Twitter. He wouldn't engage on Twitter. The president engages on Twitter. Well, now it's X. I keep dead naming it, which is very offensive. I know we're in Los Angeles, so it's very offensive to people here in Los Angeles. Dead naming. Don't do it. But in 2016, like the New York Times, people still thought was credible. Washington Post, people still thought was credible. CNN's ratings were substantially higher, MSNBC's ratings were substantially higher. And the president started this trend of calling out fake news. And he coined that term and it took on and Americans started paying a little bit more closer attention to what the media was actually saying and how often they got things wrong. And they were never held accountable for getting things wrong, they just kind of went to the next story. And now, I mean, look at the approval rating of the mainstream press. You're looking at like 13 to 15% and fewer and fewer Americans are getting their information from these days. And so your question is, where are they getting their information from now? Most Americans, especially people on our age demographic, they're getting their information from voices like yours, from podcasters. But, you know, and it was very important for us in 2024. We engage with podcasters in a way that no presidential campaign has done before. You know, we put the president across the table from the Ovan and Andrew Sholes and even Joe Rogan and we reached millions and millions and millions of people. who typically weren't involved in the political process and so that was very important to us. I think there's a lot of, there used to be an independence to podcasting and I think it's becoming a little bit more corporatized and the corporatization of podcasting and creating these podcast networks is I think is allowing the some of the issues that caused the mainstream press to go back, which was bad money getting involved, special interest money getting involved. I think a lot of that's actually trickling into podcast, which I don't love to see because and I think the audiences will start to kind of tune out. I love a lot of the voices who become a little bit more corporatized, but but podcasting at the moment is where people are getting most of their information from and then social media. Can you give me an example of how podcasting is becoming corporatized like what would be the kind of company that might pay an influencer, like in what way? There's a lot of these, I guess foreign policies, a great example of this. So you'll see a network of influencers who might be under the same podcasting umbrella and they'll kind of go on each other's circuits, right? You'll see X influence or X podcast are going this on Y show, Y show go on Z show, Z show go on X show and they all go and reinforce each other's message and it doesn't seem like it's an organic situation. There's been a lot of that that's been happening and I think a lot of people are becoming smart to that and they are calling it out and they're saying, "Why don't you have a new guest on?" But they all happen to be under the same podcasting umbrella, whether it's an advertisement agency that is procuring deals for all of the same shows or if it's an actual management company. But I think the beauty of podcasting and social media creators is the independence and the lack of corporatization. Even for like rank and file Twitter or sorry X influencers is becoming much more of a corporate feel than the independent activist approach and so I think the lose a lot of I think great voices online, once great voices online will lose a lot of credibility with their audiences and hemorrhage viewership if they decide to pursue the more corporate path. I want to ask you in your role, how much money have you turned down in the last 15 months? A lot because we're very it's very important to us that we work with values aligned interests so you know certain special interest groups that are trying to because I'm an outside I don't work for the administration. I'm free to do business with whomever I choose. But it's very important to me that we only work with people who are going to be supportive of the administration's goals and agendas. I don't take money from people who are trying to put pressure on the administration to do something. I don't take money from a candidate who is running against somebody that the president supports and I certainly don't take money from foreign countries. And that has you know probably hurt my bottom line a little bit but you know we're talking in the tens of millions of dollars in contracts that I have turned down over the last couple of years because you know it's it just didn't sit right with me taking some of this money but you know good good good on those who who took the money but it's not going to be me for certain people. You don't have to give specifics but who offered the most amount of money you've ever turned down? Was it company an individual a country? There's been a couple of companies who have offered me a couple million dollars to participate in a certain paid media campaign. I've been you know offered some you know no dollar amounts actually were specifically said but you know some foreign countries wanted to engage with me to to advocate for some of their interests and it's just that something that that I felt comfortable doing specifically related to the Iran War. A country wanted to engage with me to kind of do anti-Iran messaging and you know I don't need to be paid to be anti-Iran. I don't like the Islamic regime to be quite frank I don't need to be paid to be anti Islamic regime. However I'm certainly not going to get paid to try to influence the American people's perception of that conflict or put pressure on the administration to act further. You know and then I've also had certain Gulf countries want to you know want to engage me probably just because they think I'm a nice guy right but I don't want to I don't want to work with foreign countries and it's something that I'm very passionate about and personally I've been an advocate to get foreign lobbying out of the American political system full stop. I don't care what what what country the money's coming from whether it's Russia or China or Taiwan or Israel or Qatar. I don't want any of that money in the political process. You don't become a popular person in Washington DC with with that mindset but perhaps that will be shifting one day when Gen Z you know is running the show up there. If you had to guess how much money would you suspect foreign countries are paying influencers or individuals in the US to run this type of social media messaging. Little tip and I didn't know this was a thing if you're someone who wants to earn crypto from your everyday purchases you can use Jim and I's new Bitcoin card. Every time you spend you earn money back in crypto that's deposited directly into your account and with no annual fee you can earn up to 4% back in Bitcoin with all of your rewards easily trackable on the Jim and I app. So if you're someone who wants to earn crypto from your everyday purchases just go to jacknail.com/credit or you can scan the QR code on screen and hit the first link in the description. Guys this one's a no-brainer easy way to acquire Bitcoin without changing your routine. Anyway back to the podcast. How much money would you suspect foreign countries are paying influencers or individuals in the US to run this type of social media messaging. Tens of millions of dollars accumatively specifically around social media but that's a drop in the bucket in total foreign spend that's happening in our country whether it's in the university system whether it's in just traditional public affairs or lobbying efforts. You know there's foreign countries who are spending hundreds of billions of dollars you know hundreds of millions of dollars every year on lobbying efforts. And you know in Farrah there's an agency within the Department of Justice called Farrah and it tracks who the foreign lobbyists are and all the foreign lobbyists who take money from foreign countries they need to register. But there's only so much enforcement that comes out of these agencies as well and I don't think that the people necessarily taking the money are criminals like you know these guys are doing a service that's legally on the books and they're taking advantage of it they're getting paid and they're making a lot of money. I just think that I just think that to have a healthier democracy to have a healthier country be very important to to start getting some of this money out of the political system but if your questions on social media how much money is being spent on social media I think tens of millions of dollars probably every month in some way shape or form through through social media. And do you think a lot of this money is targeted at social media campaigns run on Americans or do you think it ever goes into like other countries? I think what's a big disservice that's happening in our country right now is that competing foreign countries are using competing American influencers to fight amongst each other for an issue for issues that have nothing to do with our country which it's kind of a silly process that's happening right now. Can you give me an example? Well I think a very clear example of this you know is the daily discord between certain Gulf countries and Israeli aligned influencers and there's constant you know the Gulf countries say everybody's paid by Israel and the Israelis say everybody's paid by the Gulf countries and they're fighting over foreign policy that has nothing to do with the American public that the American public has no interest in whatsoever and it's kind of just created major chaos on social media. And I think it does a disservice to to the country I think it does a disservice to daily users of certain platforms and and I think the effects are people just don't want to participate in discourse online anymore and a lot of on a lot of issues. The effects are that the algorithm you know is like this debate specifically on foreign policy because so many of these campaigns are happening and this is where all the discussion is the algorithms are promoting that discussion and almost nothing else. So if you even want to talk about something else you want to try to break through on something else that might be important. For example like the president of the United States creating this Trump accounts program that gives a thousand dollars to every child that's born in America for the next four years and it gets put in a tax-free growth vehicle that can be worth tens of thousands of dollars, but it's time the child's 18. You want to tweet about that? Okay. Amazing. It's 300 likes on X, right? But if you want to tweet about Israel, you want to tweet about guitar, you get hundreds of thousands of views and impressions on this content. And so I think the effects are that the issues that the American people actually want to see and care about on social media aren't breaking through because of what we're seeing with this foreign policy discourse that I don't believe is organic. Are you saying that it's inorganic from both sides individually or do you think that the entire thing is inorganic? I think there's competing size, yeah, definitely. Right. On June 16th, 2025, at 247 in the morning, you got a text, good news from Israel, they have budget for the American market, they want to work with you. You said no and the contract went to Brad Parscale, Trump's previous social media director in 2016. How many conservatives would you guys got that text? Probably not many. And I don't know actually specifically if the folks who reached out to me are the ones who engage with Brad. I got that text, as you mentioned, in June of 2025 and in August of 2025, Brad entered an agreement with a group called the Havis Media Group out of Israel. It's actually a German group, but it's funded through Israel. So I don't know if the group who was trying to hire me was Havis, but a friend of mine who is from actually a different country who engaged with them reached out to me and they said that they have a budget for the American market. I simply said, I appreciate you thinking of me, likely can't get involved with this one. Never thought anything of it again until when I realized that, wait a second, this was a huge contract that ended up coming to, you know, there was a huge contract related to a lot of the services that my company offers that went to Brad. So how much money was he paid? I think Brad has now been paid close to $50 million. I believe it is the single largest phara contract for one individual company in history, which is, you know, impressive. He's never been a lobbyist before and good for him. I hope he's, you know, spending it wisely, but it was a substantial contract. And I don't know for a fact what he's doing with that money. Nobody knows what the hell he's doing with this money because it's not particularly transparent. There's not updated filings of the services that that he provides for them. The initial draft contract that I referenced on Tucker Carlson's podcast recently, it had a language in there about how he was going to integrate narrative messaging on behalf of this contract into sale and media properties. There was also verbiage in the contract related to, you know, this this advertising campaign, and he was going to hit a certain, I think $2 CPM, which is, you know, pretty good CPM. And he was going to guarantee 50 million impressions per month with that contract. So he says that was just a draft contract. And that wasn't the actual deliverables. Maybe he's telling the truth, but I don't know because there's not an updated filing. So perhaps one day we'll find out what exactly he's getting paid $50 million for it. But it was the single largest contract in history for far. You said a part of the project was training AI models. Yeah. What do you mean? Well, there's this theory or they believe that AI models, be it chat GPT, GROC, and, you know, maybe Gemini, some of the others are, have an anti Israel sentiment. And perhaps they do. And so basically they're trying to coach them to be less anti Israel. At least that's what I read in an Axios article. And so, you know, I'm sure other countries are doing it as well, but that that was part of Brad's contract. And then he did a big PR situation with Axios to brag about it. So I can't imagine that the Israelis are thrilled with Brad's performance because unfortunately for them, their, their, their favorability in our country has only plummeted since engaging that contract. And I'm not sure where your, your audience sits on this issue, but I personally am, I consider myself a friend to Israel. I support Israel's right to exist. But I also don't think it's anti-Semitic to criticize certain actions. If you feel that Israel's government is wrong sometimes, but, but yeah, I can't imagine the Israelis are happy with the, with the money that has been spent on Brad's company. If it was actually to combat quote unquote anti-Semitism and kind of protect Israel's image, he's not done a great service for them. I want to ask, uh, can you, like, how do you define propaganda? I'll give you a situation where you once had a president, same was Joe Biden, you might be familiar. And he was a mentally weak man, a physically weak man. He couldn't walk down the stairs without falling. He couldn't find his way back into the West Wing when he returned home from the helicopter. And everybody in the mainstream press was saying that Joe Biden is strong. He's mentally with it. He's great. He's the greatest, whatever, I think that's propaganda. But, uh, you know, I think there's a difference between propaganda and supporting a candidate that you like. I think it was when it's so blatantly in your face that everything's a lie, I think it's propaganda then. Would you say that what you do is propaganda and do you think propaganda is a bad thing? I've never been asked to lie for the president of the United States. Have I been asked to champion issues that he has supported and campaigned on? Absolutely. But I've never been asked to lie for the president of the United States. I've never been asked to participate in some sort of cover-up or, you know, to intentionally deceive the American public. I think President Trump is the most transparent president we've probably ever had in our lifetimes. He puts out his, you know, he says what he wants. He says what he believes. And I echo it oftentimes. I've never been asked to, to, to deceive the American public on behalf of him. I don't think that the White House operates that way. I think certain White Houses have. But I don't think I participate in propaganda. I'm pretty transparent about what I do, what my career is, who I support. And so when I come out in support of President Trump doing the Trump accounts or President Trump shutting down the Southern border, and I use my audience to, to highlight that fact, I don't think that's propaganda. But I think that if people were out there constantly lying or, you know, great example of this is George W. Bush saying that there were weapons of mass destruction in Iraq and Afghanistan, right? And Dick Traini, and then all of his talking heads went on television, knowing it's not true, but they went on television and they said it anyway. And then the American people got suckered into a 20 year war based on a lie. That's propaganda. And that's not a good situation. So, um, I don't think this, this administration, President Trump hasn't done that. And I've been asked to participate in any sort of deceiving effort of the American people. What do you get your news? Where I get my news, I like to create the news sometimes, um, but I get a lot of my news from social media, same, same with, uh, you know, but increasingly less actually because of how deceiving social media can seem, uh, these days, and I know kind of the ins and outs of the paid campaigns and, um, you know, like, if I ever see a bunch of influencers tweeting about a specific bill that they've never tweeted about before, but they always, all of a sudden they become an expert around whatever the hell topic that they're talking about. I assume that that is a paid campaign. So, there's a lot of these things that I look for now that, um, that I try to catch, but, uh, you know, social media, I get a lot of my news from, uh, X in particular, but, you know, and then I still dabble in, I personally still dabble in some of the mainstream press. I don't believe it. I like to read it though, um, 'cause I got another background. You know, there's all of these, whenever you see, uh, a story, there's typically somebody on the other end pitching the story and that person pitching the story on the other end has an agenda of why they want to pitch it. So I, when I read a lot of the news stories, I try to see the angles in it. So yeah, I agree with that and mainstream media, it's, it's a little more obvious like what the mechanisms are of how they like frame things, but I would say I get my news from sitting down with people and I have to like pretty much ignore everything else because it just, I'm not good enough at spotting it. And I, I think there's too much context missing for me to like read a story. It's like there's, like what actually happened here, I feel like I wouldn't see it, you know, 'cause it wouldn't be viral in the first place, you know, 'cause the truth often isn't as. Sexy as a framed version of the truth, right? But Yeah, I guess for young men listening to this if they wanted to spot these kind of paid campaigns propaganda deception online You kind of noticed repetition is a big one. What else do you look for? Repetition is a huge one if you see if you see multiple accounts that you follow that you like their content and they just happen to be tweeting about the same particular piece of legislation or Being against the same company and it happens bang bang bang bang. It's all the same. You can probably assume that there's something a little bit more Coronated happening behind the scenes and which is you know, unfortunately there used to be this organic element of X in particular X is my favorite social media platform and People would react to the trending topics of the day. So it wouldn't be uncommon necessarily to see A lot of people have an opinion relayed the same topic and it come across as organic But the trending topic the trending trending page on X is almost dead now nobody really does it It is almost irrelevant and so and But also if they're really obscure issues. So if it's like a mainstream issue of the day. What's a good example of this? the president going to the G7 in Europe and he goes to the front of the table and he goes I'm the boss and all the European leaders laugh right there That's and everybody shares that clip. That's a little bit more organic. Of course, it's gonna be funny It's gonna be kind of content farming you get a bunch of engagement. The megabase will love it. That's I think harmless You see a bunch of influencers start Talking about an issue that nobody talked about before and then they never talk about it again after the one day of campaigning on it You can assume it's probably not an organic situation So repetition I think is a how many influencers for something to be fishy to you? Doesn't have to be many you know four five six But but sometimes it's sometimes it's hundreds hundreds of influencers and You know, I think it does I think it does the American people a disservice It used to be there used to be a much more organic feel to things online and People will be also far more focused on values aligned you know issues and Or promoting a candidate that that they like and and I don't particularly have Issues with that if you're a Political influencer or commentator and you want to use your platform to boost Somebody you running for Senate that you like More power to you. That's your platform. Do what the hell you want for if you want to get paid to do that. Amazing I think the special interest money that has flooded Social media with zero transparency around it has caused a major issue for the political Online ecosystem more so on the right than the left because the left influencers most of them are subsidized by one donor or two donors They're very high-profiled people like George Soros is son Alex Soros or or you know, he and he just funneled $55 million to a left-wing Online media network. That's pretty effective in my opinion. It's called might as touch and but Soros is giving them 50 million dollars And so whatever the hell they do with that money whatever the right doesn't have donors like that and maybe Maybe it would create more of an organic element if you know, we had somebody set up But what's happening is they get funded by all these different special interest groups who care about all of these random issues And and so that's where the influencers now focus most of their energy is on a lot of these campaigns rather than You know where we really want them and and just becoming like being activists digital activists, which would which they once were This is a dumb question, but like do you think it would be a good thing if we had some Multi-billionaire just funding a bunch of creators on the right for American interest You know to be honest probably not No, I don't think you know after I said that probably don't I don't think that would be that great I don't think it's great on the left, but they do it. It's interesting It seems like a lesser evil than foreign companies like dividing parts of the right and compartmentalizing it You know, that's fair. It was only a matter of time before professional political influencers became a thing Yeah, there's influencers in every industry if you want to sell a bikini you go hire an influencer You want to sell makeup products? You have an influencer. It was only a matter of time before politics became But it's become too corporatized too special interest focused and And and I think a lot of the influencers have lost their influence So I call I call most of our people now the non-influential influencers They don't actually move the needle they get paid a hell of a lot of money, but they don't move the needle at all And they actually push people I think a lot of people get pushed out of the political process Because of this a lot of the content that they see online they don't it's exhausting every day You go on social media and you see the same stupid debates every day with people that you once really love to follow Because they create great content and now their whole page is dedicated focusing on Anti-Israel sentiment or anti-Catara settlement and it's in and and the American people don't give a crap And so they kind of get exhausted they scroll past it and they really lose their influence. They've become the non-influential influencers, which You know, it's fun to say, but it's not great for the country What do you think was the meme that made Trump president quick side note something? I thought was strange and I have the stat here. It's 80% of people pay way too much for their Car insurance and for the people listening to the podcast right now I hope you guys know that my goal is for you to either make money save money or find truth So I found this useful tool basically you just put in your zip code How many cars you own and it instantly shows you whether or not you could be saving money? It's super accurate. It's free and the whole process takes less than a minute So if you want to try it out and figure out if you could be saving money right now as we speak Just go to jacknail.com backslash auto or scan the QR code on screen You can also at the first like in the description, but anyway guys back to the podcast What do you think was the meme that made Trump president? I don't know if it was one in particular meme I Think that there was moments I think the president has such a I Think it's his initially it was his instincts that made him the president He wrote he understood social media better than perhaps anybody ever And and I've explained that to him out. He once asked me Alex who's the number one influencer in the world And I said that's the easiest question you've ever asked me he goes well, who is it? I said you sir every time you post something on true social every time he tweets something everybody in the world reacts to it And he goes well, who's number two and he said Kim Kardashian and he appreciate that answer, but He he understood social media better than anybody. He engaged with social media He would what he would do oftentimes he would retweet social media personalities and creators and and the press would melt down Did you see what Trump retweeted today and it'd be a picture of Pepe the frog right or he would Amplify in Alex Jones Video talking about how Hillary Clinton is the reincarnation of Satan which true, but You know, he would engage with these creators and we get and there used to be this whole game back when X felt more organic a whole game of Chasing a Trump retweet as you mentioned in the introduction I got retweeted by the president for the first time when I was 18 I was sitting in study hall was actually two months before even announced he was running for president But there was a pocket of his top supporters on social media that we just want to make content for free To get his attention to get amplified and retweeted by him And so he understood that game and he would play it with us and so He he understood that element my personal favorite moment for the president was in 2016 He was out of debate with Hillary Clinton and Hillary Clinton said it's darn good that I get Someone with the temperament like Donald Trump isn't president of the United States and Trump immediately responding because Because you'd be in jail Mike drop moment talking about hundreds of millions of views across the internet that day and You know years later people asked me ask you're a propagandist for Trump You can't name one thing you disagree with the president and I said that isn't true. They go well. What is it? And I said well? I think Hillary Clinton should be in prison and she's not so I think the president created the meme The meme wars. I think he created the political culture that promotes memes and it's transformed Not just our political system in our country, but all over the world and how did that retweet? Change your life like what kind of happened from there? Well, I felt noticed. I felt you know, I was a a little bit of a disgruntled teenager Part wasn't particularly ambitious. I grew up in a very small town 7,000 people. I love growing up there I had some of the best friends in the world life was very simple But I wasn't focused on my future what was next but I was very interested early on in in politics and some capacity and Then this guy Donald Trump multi-billionaire. I was growing up in the Mac Miller era. So of course, I love the song, Donald Trump. And I think I was actually introduced to Donald Trump by Mac Miller. And then I started following Trump because he was threatening to sue Mac Miller for using his name, you know, and not giving him royalties. And then there was chatter around him running for president. And I tweeted that the Sinon Trump Chicago would look just as good on the White House. Hours later, he retweets me. I'm like, this is freaking awesome. So I felt seen by this guy. And and I think millions of Americans felt seen by him or heard by him because when he stood on stage in June of 2015, and he said the forgotten men and women in America will be forgotten no longer. And he started talking about all these political issues that no politicians ever talked about before. You know, a lot of millions of people experienced what I felt when I when he simply retweeted me. And so I felt called to support him, knocked on doors for his campaign in 2016. And created a business around helping platform allies of his and becoming a defender of him online. And did you kind of make your own job in a way? Correct. Like no one asked you to, but like you just had good results from everything you're doing. Create my own job. Help create this whole this whole industry. This whole this whole influencer marketing industry, if you will. And and full-time social media, punditry industry. I help I helped create. And so, you know, I believe I can speak on when when I'm calling out certain ops and campaigns. I feel like I can speak on it on authority. Because I know what the hell they're doing. So I started my company called X strategies and it's been that name since the beginning. And the goal was to be a Twitter consultant company. Help people manage their Twitter accounts. And then fast forward six years later, seven years later, Twitter becomes X. I'm like, that's pretty cool. So, you know, yeah, I created my whole my own job. I used to be the only company kind of in this space and others dozens of companies in this space. And I'm actually kind of getting out of this space. And in the Democrats do it, I do it. It's the Republicans do it. So yeah, it was pretty cool, man. It's been a fun ride. Are you one of the only people to do this kind of work while having a personal brand and like showing your face? Because I feel like this isn't like a talked about topic. Maybe from the the actual owner operator of a company standpoint, probably. A lot of the people who own similar companies have very smaller presences. But it's a very popular industry and all political sides. And again, it's in every, it's in every industry. But for whatever reason, politics is the only industry where influencers don't need to disclose payments. And, you know, with my company, you can see who pays me through FEC. I'm very transparent about that. You can see all the different entities who in the campaigns who pay my company. And I'm pretty open about who I support. However, a lot of these companies don't have to report because they're not particularly working with the political organization or a nonprofit. And so there's limited, there's limited transparency around, you know, who's being paid. What you talked about earlier, all the lies in the repetition we see among these coordinated campaigns. What do you think of the comment sections? Well, the comment sections, I believe, are being substantially manipulated by bad activity. And, and not just done, you know, especially on X. I mean, there's dozens and dozens of OF accounts who are automatically in your comment section. If you tweet something, there's all these automated responses. Over 50% of internet comments and traffic come from bots. Not just on X, 50% of traffic online bots and automated accounts. When I tell my clients, I tell my clients not to be influenced by what they see on the internet because it's likely not organic. And this, the president, I think recognizes that better than anybody. The president doesn't shift his opinion based on certain hysterics on social media. And, and, but a lot of politicians do. And I think that is quite dangerous. It's not healthy for democracy. It's not healthy for our country. And, you know, I think transparency, it's stronger transparency laws would probably help help that. But, you know, if you promote a bikini on Instagram, I actually hope you don't because I don't particularly want to see you in a bikini. I don't think I'd sell too well. I don't think you'd sell too well either. But if a nice girl sells a bikini on the internet, she needs to put ad in the caption. If you promote good ranchers, great stake, right? You got to put ad in the caption or paid partnership or brand ambassador. But if you promote XYZ Congressman Sucks, and it refuses to vote this bill, call his office today. No transparency. You don't need to put an advertisement in there. This sneaky thing I've kind of noticed or thought about recently as we've grown the podcast is like, if I get sponsored by, let's say, I'll just, it's a good example. Pepsi. And Pepsi, imagine they are against the Iran war. And it's like, you can do this Pepsi campaign, Jack, but you can't say anything about the Iran war. Like, that would be disclosed as Pepsi, but this company has this set of values and they'll stop paying you if you don't do that. So that's kind of like the hidden way. Do you think that that's a big problem and of itself? Or do you think corporations aren't limiting influencers in that way? I think it's a big problem. You know, a lot of conservative influencer accounts were demonetized on Facebook in 2020. Facebook used to be a huge engine for a lot of these creators to make money. They'd post organically post their content on Facebook, but like say like jeep would run advertisement. All of these crazy left wing people would call jeep or put pressure on jeep to drop the ad. But in reality, they just gave an ad budget to Facebook or meta. And meta would just put it in content. And ultimately what ended up happening is is so many of the meta's corporate sponsors, I think ended up complaining to meta about the pressure they were getting and they just demonetize conservative content. You saw this type of cancel culture, that type of cancel culture very privately in the president's first term. A lot of big corporate sponsors want nothing to do with Republican platforms. You saw that it really intensify when the president left office in 2021, influencers and content creators and Americans in the president were getting debanked. They were getting kicked off of social media altogether. This go around I think more mainstream sponsors are engaging with with conservatives again. But I do definitely think that that some sponsors would pull their dollars away if the content creators weren't 100% in lockstep with their viewpoints. So long story short, yeah, I do think that some of that happens. That's interesting. Yeah. But Pepsi's not out there sponsoring any right-wing content. The problem is, you know, the problem is that I think it'd be better if companies like Pepsi were, but it's not. The companies who are sponsoring this type of content are very obscure. They have very obscure issues. They have very focused, political agendas. And so they end up getting a little bit more influence over the messaging of the creator, I believe, through that. That's interesting. So you're saying since there's a shortage of companies willing to sponsor the right in general, companies that are more like messaging focused would be willing to put dollars there. Correct. Oh, correct. I wish I wish that all of our content could be sponsored by, you know, but actually, I don't know, I don't think that I don't think that Pepsi or some of these mainstream brands or say Portia or, you know, DraftKings want to be associated with political content as much. You know, it seems that Kalashy and Polly Market, they sponsor every political influencer on both sides of the political spectrum or all sides of the political spectrum. So they might be the, those two might be the most mainstream advertisement partners for creators these days. But there's then there's other very obscure issues that that funnel money into the political process. Do you think Polly Market influences elections? No. I think it could influence perception. But, you know, I don't think that, I don't think that they actually influence elections. The game of fire. You know, this administration's been quite friendly to prediction markets. But they certainly don't, I don't think that They don't pick or choose the winners of the election. They allow people to participate in the election process in a different way. Do I love that people are throwing their money at long shot candidates that might have a good social media moment? And they create this perception that they have a chance. And for some of these markets, you can pretty quickly manipulate if there's not a lot of money being spent on it. Like Thomas Massey, for example, I saw a polling indication that Massey almost had zero political chance of winning. And then you see an influx of cash go into promoting Massey on polymarket. And so people have this perception that he's going to win. And then more people might follow. But in reality, he never had a chance. And so all those people who put money on Massey winning, they all lost their money. If there's not a lot of volume in a particular race, it's pretty easy to mess with. So if you want the storyline and you get a headline that said, XYZ candidates surges on polymarket. But if you look at the volume and it's like $12,000, you can make that surge for a few hundred bucks. So it gets a little finicky. Yeah, that was pretty interesting to me. I'm looking at the presidential race for 2028. There's only $10 million of volume on the top candidates. So if someone wanted to influence perception, that would be possible to some extent. When you think about predicting elections yourself, have you met anyone or do you feel you're particularly good at evaluating sentiment in general? Yeah, but I do it through talking to people, through normal people who don't give a crap about politics. I think the worst thing that you can possibly do to try to give the sentiment of where the American people stand are talked to people who are in the political industry. Talk amongst, and that's what happens. So many of these political influencers, they talk amongst themselves and they just tell themselves that they're right about whatever issue. Something that I have strong disagreements with a lot of my Republican friends is we're seeing with the DSA, the Socialist candidates who are doing well in New York and across the country. It's their theory that they're popular because these liberal white women are propelling them to victory because whatever reasons. But they're missing the fact that socialism and communism is on the rise in our country because people are struggling and they've been struggling for a long time, specifically in our generation. Over 50% of adults aged 18 to 30, still live with the parents. The average age of the first time home buyer in America is 41 years old. The parents generation was late 20s, early 30s. You have these people who felt like they did everything right in their lives. They got good grades in school. They went on to university. They studied hard. They got a degree in business or marketing because that's what everybody told them to go do. And then they get out and either they can't find jobs or the jobs that they do find. They don't pay well enough to pay for their cost of living and also pay for their student loan debt. And then if they get a job there and they work for five years there, there's limited upward mobility. And so people are discouraged. And that's why candidates like DSA and some of these communists are becoming more popular. Do I think that's the solution? Absolutely not. I think that will make things worse, absolutely. But the Republicans, a lot of Republicans, I think the president is focused on this but a lot of Republicans haven't been focused on that. And if you talk a lot of Republican commentators they try to simplify the issue. They say, oh, at least people are just entitled brats who, but they're not entitled. At least people are, a lot of these people are struggling. And we need a message for them. We need to help them. And so I get that political sentiment and analysis from talking to people in my real life. My friends that I grew up with who were much stronger students than I was who were really good kids and really good people and they can't get ahead in this life. And I feel bad for them, I feel for them. And it's not necessarily for their own fault. And so, you know, you don't get that sentiment from X. You get it from having real world discussions. And I think it's very important for that. And so I try to talk to as many people as possible, whether it's at a grocery store or on an airplane or wherever I go, I try to have real world discussions. Right. I guess to pay the picture of the system of how kind of fake it can be online. Hypothetically, if I gave you a million dollars to make every American believe a lie in seven days, how would you do it? - You need to up the budget, buddy. (laughs) You gotta up the budget quite substantially. - 10 million. Oh, that's a tough question. I pass. (laughs) Okay. How would someone else do it? I think the Democrats have a substantially greater advantage of that because they can tap into certain mouthpieces that the Republican Party can't. The Democrats at the snap of the fingers can get every celebrity in America, practically every celebrity in America to echo the same talking point. There was a situation earlier this year of, what appeared to be a kindergartener, the son of an illegal alien being detained, which was a total fabrication. But every celebrity that I can think of shared this and saying that ICE is monsters and this and that and networks to the Democrats' advantage. The Democrats can do it. The Republicans are at a substantial disadvantage when you're talking about certain campaigns like that. And I think those types of campaigns are wrong, but what the Democrats do is, it's called narrative development and narrative building. And because of their friends in the media, because of their control of the mainstream press, because of the fact that anything printed in the New York Times or Washington Post that they want, they can kind of create these narratives out of thin air where the Republicans have such a substantial disadvantage at that. Meet new grippy setting mist from Mavily New York. Gel to mist technology locks in your look for up to 24 hours with flexible all day comfy grip. Try new grippy setting mist from Mavily New York. - Maybe it's Mavily. - That's interesting. I've thought about that from a lot of influencers I've spoken with. Like, Jack, I don't want to talk about politics. Don't want to talk about that specific thing. I don't want to align with any party. And I'm like not talking about politics and not aligning with a party to kind of just aligns you with the left, you know? - A little bit. - Because they're the people that will pay you. And if you do talk about politics, you're either just like far left or on the right, you know what I mean? - Yeah. - Because I don't know. You think of any creator that doesn't talk about politics, they get sponsored by these campaigns that you're talking about. And they're like in this different world that is owned by Democrats. - Would you say that's pretty fair from your analysis? - They dominate that market totally. And even pages like pop base. You follow that page on X. Well, you know, it's a payola account. So, you know, these accounts, the Democrat party, they funnel a lot of money into this type of, I guess they call it campaigning. But it's quite, they have a quite the sophisticated operation. But culturally speaking, a lot of these more pop culture-focused accounts want to align themselves with the left more because they want to go to the fun parties here in Los Angeles. I get invited to some, but when I go to the party in Los Angeles, everybody looks at me like I'm a crazy person, like a right-wing extremist. But, you know, they feel more comfortable. The celebrity class, they feel more comfortable aligning themselves with the left, they feel like, you know, it makes them feel good for whatever the hell reason. More and more are kind of waking up now. But the Democrats are absolute master manipulators of American sentiment. And it feels oftentimes that the Republicans are always trying to counter whatever the left's narrative of the day is. But there's a moment in time when we felt like we were controlling the narrative because so much was happening. I think in the end of the 2024 election, it felt like we had the momentum because we were going on all these different podcasts. We were getting, like, people, we were doing such great work and doing such unique things that people couldn't look away. Obviously, the assassination attempts on the president's life, that created an earned media buzz, like you've never seen before. the president's presence on tiktok was the best we, we, we, the best TikTok campaign probably in ever political history. And but so there's a moment that we what we felt like we on the narrative, but for most of the time I spent in politics, it always feels like the Republicans are having to respond to the coordinated narrative that the Democrat apparatus has created. And you know, they're very good at it because the tools that they have at their disposal that we don't. You helped a lot of rappers, artists, people in traditional music. Kind of, I don't want to say join the MAGA movement, but make content or do appearances with Trump. What was the most interesting three way call you have with Donald Trump? Well, I've had a fun, I've had a few fun calls with the president, but the, there was a moment in the 2024 campaign, where, um, Cardi B, a, I don't think she's a very talented rapper, but Cardi B endorsed Kamala Harris on stage at a rally. And she barely read her speech and her teleprompter went down and she totally forgot what she was going to say. And so she was waiting for the teleprompter to come back up. And when she realized the teleprompter wasn't coming back up, she started reading the speech from her phone and she mispronounced like 93% of the words. But anyway, so she, she endorsed Kamala and, you know, I pay attention to pop culture stuff. And obviously there's this ongoing kind of a beef between Cardi B and Nicki Minaj. I was thinking, and it was trendy, you know, it's a TikTok, it's all over X, and it's a fun thing to play off of. And I just had the idea one day, I was like, I wonder if Nicki Minaj likes Donald Trump. And so I scrambled to try to get her phone number. And I called, I called my friend, it was actually Amber Rose. I said, Amber, like, you know, you saw Cardi just endorsed Kamala, like, I want to talk to Nicki. Can you get me in touch? Amber got me Nikki's phone number. And I called, called Nikki. And I said, Hey, this is Alex Bruce with President Trump's team. You know, it was wondering if you'd be open to having a conversation with the president. And she said, yes. So later that night, the president was flying to a speech. I was still at the campaign office in, in Florida. And I called the president. I said, Mr. President, I have Nicki Minaj on the other line. He goes, okay, connect the call, Alex. Connected the call. Called dropped. I'm like, shit. And then, so I call him back. His voice gets a little bit more annoyed with me. Hello. And I was like, okay, sorry, the call dropped, connected them again. And call failed again. I'm like, you got a speech call back a third time throughout the game. And I ended up just texting the president Nicki Minaj's number. And he called her and they spoke for 25 minutes. I have no idea what that they talked about. He called me back afterwards. He said he's got a, he had a very good conversation with her. And he's going to call me after the rally. And he told her to watch the rally. And I called Nikki. She was on cloud nine. But Nikki ended up, you know, not endorsing the president and the campaign. But what I wanted to do, I wanted the president to do a TikTok where he reacts to Cardi endorsing Kamala. And to show you a little bit of Trump's, like, who Trump is actually as a person, I told him I said, Sir, this is going to go so viral. It's going to be the number one. What I want you to say, sir, I want you to say Cardi, I was like, who's Cardi B? I'm a Nicki Minaj fan. That's why I wanted to say in the TikTok. And the president said to me, he goes, Alex, I like Nikki, but that's mean. I don't know Cardi because I don't know Cardi. And he didn't want to do the TikTok because he didn't want to hurt Cardi B's feelings. And, you know, I'm sure Cardi B's team will clip this up, but that's what the president is. And so sometimes he'll, you know, want to do a more playful TikTok or whatever it is. But, you know, he doesn't, you know, he wouldn't, you know, he knows his position. He knows the power that he has. He doesn't want to use that power to pick on some female rapper that he's never heard of before. So that was the most, the most interesting three-way call I've ever had with the president was it called that failed multiple times, but, you know, they have a great relationship now. You know, the president was featured, has been featured in something like 250 rap songs in a positive way. And so the hip-hop culture loved the president. And the president has that always a unique history with, with hip-hop. And I thought it was part of my goal for with my role with the president in 2024 was recapturing the celebrity image that he had before he got into politics. Before Trump was a Republican politician, he was everybody's favorite person. He was on the view. He was at all of the elite Hollywood parties. He's lighting really good-looking supermodels, cigarettes with a candle, like Kate Moss at a, at these different banquets in New York. He was the guy, everybody loved Donald Trump. And he runs from Republican president and the whole system turned against him. That, that, that star power, that celebrity aura that the president had, it was always still there. We just didn't cap the, the president's team around him for many years, just didn't capture it in the right way. And our team in 2024 was really focused on recapturing that, that image. And it also was kind of helpful because in the, in the year 2024, the, the year, the word of the year was Riz. And in the political arena, the president is second to none in that regard. And so we really capitalized on that. And part of that was, I wanted to reconnect the president to his hip hop roots. And there was a lot of celebrities and rappers that stood on stage with the president at, at, at different rallies. You know, I had some insane dinners with, with rappers here in Los Angeles, who in a million years, you would never think these people support Donald Trump. They were actually interested in what he had to say. And so I kind of acted as a liaison between a lot of the pop culture or hip hop culture and the president's viewpoints and agenda. And so I had a dinner at, I'm not going to name the rapper because I don't think it would be good for his street cred. But he's a rapper who's been very critical of the president over the years. And we had a dinner in October of 24. And he was like, man, like, I have all this pressure to support Kamala Harris. I've even been offered money to support Kamala Harris. But I don't feel right about doing it this time. But these are my questions I had about the president. And so he listed off a few of the questions that he had related to the president. I answered them for the best of my ability. And he ended up not supporting Kamala Harris. He stayed on the sidelines for that race. And he's still a quiet supporter of the president. He has a lot of support in the hip hop culture. And, you know, he part in little Wayne. He part in Kodak Black. He got ASAP Rocky out of a Swedish jail off of one call. And he put out a legendary tweet, get home ASAP ASAP. And so, you know, the hip hop hip hop culture has been good to the president. But hip hop culture is also kind of dying now. I'm not sure if you pay attention at all to that music genre. But no rapper, no new rappers can chart. They don't get in the rankings. They don't get in the top 100. It's like, rap's hip hop's totally killed. I've seen like one in the past a year. But it's usually like four new rappers a year, I would say. Something like that. That chart. Yeah. Or maybe like two or three. But this year, it's only been like one guy like as dickhead. If you've heard of him. Yeah. I don't know if he's like this year, though. Well, the only rapper that's currently in the global Spotify rankings for the top 30 is Nicki Minaj. And it's from a song that came out in 2012. Like hip, the industry is like, like totally cooked at the moment. I think part of it's because the leaders of hip hop are not the greatest. But, you know, if we had 50 cent and Nicki Minaj running the whole situation, I think that hip hop would make it come back. You're going to try to get Eminem, man. Man, Eminem, what a disappointment. That guy acts as the biggest tough guy, right? Like his whole persona is, you know, he's a gangster. He's tough. But then he's like a total shitlib. Like he's, how do you have a gangster persona? And then want to transition little children, genders or or become like a, how do you have a gangster persona, but also be a quote unquote feminist? It doesn't add up to me. And so he always has like these, these fits. Eminem, he like menstruates or something when thinking about the president. And so we had a couple of good names for him on the campaign trail. But my favorite was Feminem. He endorsed Kamala Harris and we started calling him Feminem. And did you try to get in contact with him? No, no. No, he's, he has something, he has something called Trump derangement syndrome. And he hasn't had a hit in, I don't know how long I used to listen to a lot of Eminem growing up. And, and I was disappointed that that he had said, like, when you think of crazy lib tards, you don't think M&M, but he is. He's a radical, weird, woke leftist. And that's the way it is. Now you recently sat down with Tucker Carlson on his podcast. Six months before you had called his comments Moronic and said that he should apologize to the president. Why did you decide to make peace with Tucker Carlson? And did you see the comment section on the episode? I don't know if peace is the right term. I never had particular personal beef with Tucker. I strongly disagree with many of the comments that he said about the president. I think he was off base on certain claims. He's made around Epstein. I think he was off base on certain claims that he made around if the president goes through with Operation Midnight Hammer, he'll trigger World War three. I think he was wrong. I think certain questions that he has posed around the Charlie Kirk assassination. You know, I disagree with, you know, kind of where he's going with those comments. But I like I like Tucker personally. And so I went, I, yes, I called his comments Moronic, but that doesn't mean I hate him, hate him. And I had a nice conversation with him. I think we agreed on certain things. We had a very cordial disagreement. I believe in having conversations with people that you disagree with. I think they're far more impactful than having conversations with people. You're 100% agreeant son. Are you familiar with the term circle jerk? Because that's what a lot of the podcasting has become these days where you only have to go and have conversations with people who are aligned with your viewpoints. I think it's the best to go and have conversations with people you disagree with. And I, I enjoyed the conversation that we had. And to your question, did I read the comments? Some of them, but you know, do you think it was bots? Some. I also think there's people that don't like me and I don't blame them particularly. You know, I'm not everybody's cup of tea. But I think some more bots. I think there's a, I think that there's been a coordinated effort to try to attack Tucker's voice. You know, I think he makes it easy sometimes because he says some stupid stuff. But I do think there's a lot of pushback against him that's coordinated. But you know, it was fascinating because Tucker's audience was upset with me. The anti-tucker audience was upset with me, but I had a good time. So, you know, I don't think too much about the comments. I think one of the top ones I saw was that people were claiming that the White House had sent you there to make amends between him and Trump. Yeah. I just, I personally don't think that that's the case, but is there any truth to that? There's no, there's no truth to that. That was something that I messaged Tucker about personally because he and I have a shared interest in getting forward funding out of the political discourse. And so we agreed on that point. And then we had a nice two-hour conversation around some other things. And I wasn't sent by the White House. I did it on my own accord. I didn't ask the White House if I can, and say, hey, please White House, can I go have a conversation with this guy? But you know, it was a, it was a nice conversation I thought. But yeah, I certainly wasn't sent. I don't think that I've made amends. I think that Tucker is still critical of the president. I anticipate the president will still have harsh opinions about Tucker. But I still think it's important to have conversations with people. If you, even if you don't see eye to eye with them on everything. But the one key point you guys both the line on is the anti-formed funding on political discourse. Yeah. Did you go into that conversation originally thinking that Tucker was one of those people that had been taking funding? This certainly accusations that float around, right? You know, I even, they've called them Tucker Katarelsen. That's become the sticking point. But they also call me a guitar puppet because I've spoken a Doha forum, but I've also spoken at forums in Argentina. I spoke at the Jerusalem Post Conference. I spoke at, you know, I'm not a puppet of any country. I support America and American interests. But no, there's been accusations blevy against Tucker that he takes foreign money. And he told me straight to my face that he doesn't. I don't know why he would lie about that. But I think that it's very important for the future of our country and the future of, I guess, political media that we have stricter transparency laws around what's supposed to interest groups are funding what agendas and what countries are participating in that type of campaigning as well, who has more influence on social media, a creator with 10 million followers or a person that knows you with $10 million. I think it depends on who the creator is. I guess like a political influencer knows me. It's interesting. Just kidding. No, I depend. What do you mean by that? Like I guess if you were going to influence an election outcome, do you think it's money and people working with people like you doing these like micro macro influencer campaigns or do you think like these people with huge followings actually have an impact on elections? Well, I think it's important to note that most of their followings, we were talking about the percentage of accounts that are fake on the internet. And we also, I think the governor of Florida was a great example of this. He ran for president in 2024. And part of his strategy was to have all these social media influencers boost his campaign, promote his talking points, et cetera, et cetera. The problem that he ran into is that these influencers have no real influence. So there's a lot of these, you know, they have a, they have a role to play. Content creators have a role to play, but they're not making or breaking elections. And, you know, Spencer Pratt, I just watched what happened to him in Los Angeles. You know, I think he was rigged. I think that he undoubtedly one second place. But based on his social media reach, right? You would think that he was the leading candidate in the world. And he had this, this, this amplification network on social media that was second to none. Karen Bass was, had like no social media presence. But she happened to win. And maybe it's a bad example because we're talking about California. And there, I think it's rigged elections. But there's a lot of these candidates all across the country. I think in Florida, Florida is also a good example. You know, there's a governor's race that's happening there. There's one candidate who I'm supportive of who's running a more traditional race, focusing on the nuts and bolts of campaigning. James Sushback. And James Sushback Donald, then James, who's running a social media campaign. And he's becoming a social media influencer. And he's kind of using a political campaign as the launching pad for a great influencer career. And he's good at social media. Don't get me wrong. I think he's the name of the game on social media is, is getting eyeballs. And he's done a very effective job at, at getting eyeballs. But he's not running, he's not running a legitimate race. And he's got some big influencers who are boosting him. People like the Hodge twins. People, he went on your show. I wouldn't say, I don't know if you particularly boosted him, but you gave him a platform. But these guys who are, with large followings who are endorsing him, they move the needle zero. He pulls at four, five, six percent in a race. So the, and I'm not saying that these people are totally irrelevant, but they're not making a breaking election, specifically on, on, on, on X big podcasters, I think like Rogan, do you have tremendous influence over, you know, on a national level, how people vote? But that's every four years. It's much different. Probably running for Congress, a platform like Rogan might not as be as relevant as somebody running for president, because he has a national audience. I think for social media for congressional candidates, still to this day, or people running lower than Congress, mayor or state rap or state senate, I think the best platform for them to focus their advertisement dollars on is Facebook, because that's where most of the voters are. And they have the best ad targeting capabilities. But yeah, I mean, there's, if you think an influencer with 10 million followers is going to, uh, in their, the ones that are just championing your cause and your campaign, it's, there's, there's, there's a lot more that goes into political campaigning than that. And I learned that the hard way because my whole business was, when I was young, was social media and all of the candidates, even if they lost, they had always had better social media than the opponents that would end up going out to win the race. And, um, they wouldn't be spending $10 million with me. They'd be spending $5,000 a month with me. And I thought I was the richest guy in the world. But they, but they always had better social media. And they wouldn't win the race. Would you say Facebook ads is the big one? I think Facebook ads is great. Targeted Facebook ads, um, uh, is, is important for running local races. When you're running for president, you want the national attention. So TikTok, Instagram, you want the whole Shabag. But turning out your voters, a lot of these districts, are in more rural communities, a little bit older demographics. You need to turn them out on Facebook. Theoretically, if someone AI generated a video of a bombing taking place in a foreign country, how long would it take before that story is debunked? And is it possible that the story itself is bigger than the debunking? I think too long. The president talked about that quite a bit actually in 2024. He was campaigning about how the rise of AI content could be dangerous in that regard. And we saw that all the time. I saw it just a couple of days ago when the president renewed his strikes on Iran because Iran decided that they didn't want to follow the MOU and they wanted to start shooting our ships going through the strut of harmus again. But a lot of people were sharing fake pictures of the bombing of Iran or old pictures. And it takes a while to community notes it, right? And journalists, a lot of journalists have gotten so lazy that they just take whatever they see on the internet and they write stories about it because the internet does their job for them. So I think it would take too long. I think that there needs to be. I think a lot of states have implemented pretty strong trends. You know, a disclosure laws around what's AI or not. But you can't do that for social media. But we have such a great military apparatus. I don't think that we would be accidentally provoked into a response based off of an AI video. Because our country could be able to quickly depict that. We pick up on threats that happen all over the world at all times. So I don't think that we would be duped into it. But you know, it could freak out the American people for a little bit. I know you kind of gave an example. But when you think about since Trump has gone into office, was there one like clear video that you saw was AI? But it never really got debunked or like you're like, "I think that's not real." Something that was discovered shortly after the president won the second time was. It wasn't AI, but it was a totally hoax of a video. It was a picture, a video of Donald Trump on January 6th where it seemed like he was telling people to march to the Capitol. And that clip has been circulating for six years, was circulating for six years. And it turned out that it was a total doctored clip by the BBC and the president is suing the BBC over it. So I don't think that I have seen one that. Like an AI video that I've fallen for yet. That's been overtly bad. But with political campaigning, I think it's very important to put strong disclosures. I've become the big disclosure guy. I want disclosures on what people are getting paid to do on social media. I want disclosures on what political campaigns are using AI in their advertisements. We had this situation in the 2024 Republican primary where Donald Trump truth something, wrote a statement. And then Trump's competitors brought the truth's social statement to life using a fake Trump AI voice. So it made it sound like him saying it. Even though he wrote those words, I complained a lot about that. And I think the ad end up getting pulled off the TV because it was AI. But I think when he's strong disclosures, as it, you know, as AI continues to improve and get better, you see the models they get, their video models are incredible now. Two years ago, you couldn't replicate my face or your face, even close to being perfectly. But now today, with certain models, you look identical. And you can't really depict what's real or not. So it's important that we have disclosures around it in the political process. I think that, you know, AI is going to be a unique challenge in many regards in the coming years. I think AI's companies in general are going to struggle with popularity in America over the next couple of years, not because of the Chinese, but because the people who run the AI companies are so universally despised and detested by the American public. And I think Elon is the best person in AI. But people like Sam Altman, I think he's terrible for the AI. AI industry, because he's such an unlikable person. And every time he opens his mouth, he makes people like AI less, because he tells people that they're not going to have jobs. He says that AI is going to take your job away. And, you know, he's a terrible messenger for the issue. So I always tell people, I tell people all the time, if America loses the AI race, it's not going to be because of the Chinese. It's going to be because of the egos and the personalities of the CEOs who are in the AI companies. Because you were thinking that Americans wouldn't support it? Or I think because the Americans don't support them. I don't think the American people like particularly like Sam Altman, or I don't think they particularly like Bill Gates, this oligarch class that has, I think, but on the wrong side of history, most of political issues, they are getting all of this power through, you know, AI now. And you have people like Elon, who I think genuinely believes that AI can be a job creator and be a blessing for society. And that's his message on it. I think he's the most effective messenger on AI. But then you also have people like Altman, who go on stage and they say, AI is going to take your job, your job's going to be obsolete. But don't worry, it's not going for blue collar jobs. It's going for white collar jobs. But the people who are shifting towards communism right now are already white collar workers. These are white collar workers who went to four-year degrees. They got all of this debt. And now Sam Altman is saying that your jobs are going to become irrelevant. You already can't make money. You already can't buy a house. But don't worry, it's going to get worse, according to Sam Altman. And so of course, you know, I think Sam Altman is a driving reason. I think he's a big reason why people are messengers like Sam Altman are a big reason why a lot of people are shifting towards communism. Hmm. You want not sure the similar perspective? No, Elon. He believes that AI can be a job enhancer. He can make you more productive at your job. His vision is it's not going to replace you. It's going to enhance you. Make you more productive, make you more capable, streamline things, make you smarter. He sees a world in which AI works hand in hand with Americans and workers to be more productive than ever before. Altman has more of this dystopian message. And maybe he's shifted on it now because public polling shows that he's quite deeply underwater. But his message, he'd go on these stages at these AI conferences and say that most jobs in America will be irrelevant and obsolete. And people don't like hearing that. And I'm a big believer that people need a purpose. People need to be able to go provide, especially young men. They want to go have a job. They want to go have a career. They want to have time away from their families or whatever they need to do and make some money and do something that they feel proud about. And when you have a guy like Sam Altman and Bill Gates saying that your jobs and your purpose will be irrelevant. But don't worry, you can have more time to play video games or gamble or do whatever. I don't think that's a great compelling message. So I think he's a terrible messenger. And I think that messengers like him will, if America falls behind in the AI race, it will be because of people like Sam Altman and the fact that the American people don't like him or don't trust them. Yeah, it's an interesting one. It's hard to know what their actual intentions are with that because if I were an investor and heard something that was going to take everyone's jobs, I would want to buy that company just purely based on return. You know what I mean? Like it seems like that would be the reason that they would be doing it. Yeah. They all say like it's going to kill us all and stuff. You don't think that's going to happen? I don't think it's going to kill us all. You know, that's suck. Actually, maybe not. We'd go closer to God and let's be back in heaven, right? But you know, it's. I'm not a total AI doomer. I think that there can be great purposes for it. Do I love the idea of it replacing American workers? Absolutely not. I'm more in the camp of how can AI enhance American work and make people, you know, kind of in the Eli camp? How can it make more people productive? How can it make you smarter? But I think AI is going to change a lot. But we need to make sure it's a positive for our country and not a negative. And, you know, I think the entire AI industry would benefit from people like Sam Altman and Bill Gates never talking about AI again. Have you seen Trump use AI? The president has shared AI images and videos that he finds to be entertaining. But I have not seen him use a particular AI model. Have you seen him scrolling to-- talk. He's not a big scrawler, the president, but he's quite good with that phone. That's interesting. Yeah, the one I'd seen was the whole he tweeted or post on truth social, someone on the team did him as Jesus. Did you see that? He was a healer in that image, I think, or I think he said he was a doctor, but yeah, I saw that one. Gotcha. That's not your team doing those stuff. That should be the God. Yeah, that was interesting. Did you like that one? I wasn't sure what to think about it. I just had a podcast with someone the previous day where they were like, "Trump thinks he's God." And then I see him posted, I'm like, "What weird timing is that?" The president doesn't think he's God. The president doesn't, the president doesn't speak much on his faith. I think we've seen a lot of phony politicians that trick people into supporting them by claiming a particular faith when they actually don't follow it. Then a scandal comes out and the president is who he is. I've never seen somebody more at peace with themselves than the president Trump. I think that's a piece that comes from having a relationship with God. I've seen some of your podcasts, clips of people talking about whether the president is a believer in Jesus Christ or a Christian. I can confidently state that the president is, is he going to campaign every day saying, "I'm the greatest Christian in the world." No. But he has a piece about him and a confidence about him that I believe it only can come from a great relationship with Jesus Christ. He's on the right team. That's an interesting one. Those claims I had no personal experience with the president, so it would be hard to question it. But when you think about like mimetic warfare and how nasty politics online can be, is there an unwritten Geneva convention between the left and the right? Is there an unspoken rule of meme warfare? What do you mean? Like, oh, it's too far to do this thing. I don't think so. Really? Look, I think that to be honest, I think arguing with the left and the internet is a total waste of time. You're not, especially on X. You're not changing anybody's opinion on X. It's simply just blue shirt versus red shirt. And then we're talking about political X. So I spend, to be honest, I spend very little amount of time and energy trying to dunk on a left wing creator. Oftentimes, there'll be an opportunity where, or sometimes an opportunity will present itself where I can dunk on Harry Sissin or Olivia Giuliana or some left wing creator. But that's more for shits and giggles rather than an impact. Similarly, the left has no influence over right wing opinion on, on, you know, and so I spend very little time. It's easy for clicks. But when I engage in political discourse, I try to actually have an impact and I tend to have more of an impact in interparty squabbles on policy decisions. And so you, you know, you might see me spend a little bit more time on X targeting people within the Republican party. How did you destroy Ron DeSantis? Why? You know, the governor kind of made it easy. The governor was hyper online. Governor DeSantis was hyper online. How did you know that? Well, we have, you know, President Trump's political operation is actually made up of a lot of people who used to work for the governor. They were Trump people, then Ron DeSantis people and then back to Trump people. And so, you know, you get that intel and he actually sits in scrolls. And, you know, whether he has a burner account or not, I think that's up for debate. But he got his mojo from support on right wing X. So every time he would do a policy announcement, he would wait to see what was trending on X the day before. And then he would react to it the next day with a sign that addressed whatever issue and he's doing, I'm doing an executive order to combat DEI or XYZ or this. And, you know, it was a pretty good, pretty good thing for him because he built a pretty sizeable X following. But I took advantage of the understanding that he was hyper online. And so every time he looked long gone to scroll, I wanted it to be a nasty place for him. And so I would spend my days for almost a year and a half just relentlessly trolling him. And his whole team would start fighting with me and elevating, you know, the thing with the troll, the art of the troll is when you're a little guy like Alex Bruswitz, your goal is to get the big guys into mud with you. And I had a always had a unique ability to do that. And so I think that when the governor ran for president, my trolling skills came back out. And I said a unique ability to get them to react to a lot of the stupid shit of the day. And instead of focusing on campaigning, they were focused on combating whatever stupid thing I was tweeting about them that day. And one of my specialties that I'm very proud of is something called boot gate. Governor DeSantis had a particular choice of footwear that happened to have a soul and a heal about this thick. And I think it was because he was concerned that he was going to be too short for next to the president on a debate stage. And so he wanted to present himself as taller. He was quite insecure about himself. And so we hammered that. I tweeted at him once. I said, governor, if I may, what are those? And I zoomed on a picture of his shoes. And that picture went nuts. Got like a million followers. And I have the press secretary of Florida in my comment section arguing with me about how I'm stupid because I've never seen a Cuban heel before. I'm like, what the hell's a Cuban heel? But now we're, you know, and so that got millions of impressions and everybody's kind of started focusing on his footwear. And at the very next campaign event that the governor did, he gave me a thumbs up that I'm in his head because he boxed off the part of the stage where you could see his shoes. And I'm like, holy shit, I'm onto something here. We didn't tweet about policies. I didn't tweet about that. I just tweet about the guy's boots and other personal criticisms. And did he keep going to rallies or like engagements with a box in front of his feet? Like, could you ever get a photo of his shoes after that? Be very difficult. But we would, we would. And ultimately, what ended up happening is all of the late night television shows, Kimmel and Fallon. I think these guys suck most of the time. But they did this hilarious deep dive on Rhonda Santas' choice of footwear. And then there was analysis done about how he actually wasn't wearing heels. He was wearing lifts inside of his shoes. And they would be like these, these X-ray versions of boots that would show exactly where the insert would go and where the lift would be, be placed. And, and so we did a lot of gimmicky stuff like that against Rhonda Santas. And we had great effect because he got his whole mojo from social media and we took it away from him on social media. Did you do anything against Kamala? Yeah. For me, the Kamala stuff that we had the most fun with were her ever changing accents. So she would one day she'd have an accent where she was Jamaican. The next day she'd be Indian. One day she was French. You know, one day she sounds like she's hood. The next day she's the most properly spoken woman I've ever heard in my life. And so she'd have like these these accents that we we would like to exploit on social. You know, that stuff was able to kind of break through into the mainstream. You know, obviously what the I think that's interesting because it's that's leftist that's leftist sentiment like cultural appropriation is like something that the left talks about. So like that is that one exactly I think she is the biggest you know, I think she is the the definition of cultural misappropriation. And she did worse than anybody. And I loved it though because it was just great humor for us. And so she would just she would have an ever changing accent. And so we'd we'd just kind of to follow that. She also decided to choose this. guy Tim Walls to be her running mate, because Democrat polling told her that she needed a masculine figure to be her running mate. And she chose Tim Walls, who in the part of the reason she didn't choose Pete Buttigieg according to a book was because Pete was gay, but she chose Tim Walls, who in my opinion is far gayer than Mayor Pete, who is pretty gay. So we had a great deal of fun with Tim, because, you know, he would come out on stage so flamboyant and they were trying to keep calling him coach early on. I don't know if you remember that, but he was portrayed as this football coach. And this theory was that he was the head coach that led this team in Minnesota to the state title. That got the bump. Then they tried to say that he was, well, he wasn't the head coach, he was the defense of coordinator. Well, he wasn't the defense of coordinator either. Turns out he was an assistant to the defense of coordinator and he was a volunteer because he couldn't actually get a paid coaching job because he had a DUI. So the whole coach narrative got blown up. Then it was this masculine tough guy. He's a hunter. He's a, you know, outdoorsman. And then he did this shoot. He went on actually on a hunt and he didn't know how to load a gun. So that was fun. And then the whole masculine thing that turned upside down because he'd go out on stage with these jazz hands and he'd throw his hands up, he'd put his hands over his heart all flamboyantly. When you think about this type of trolling online, are you more so targeting what will demotivate someone to keep going or are you thinking about what will break up the audience base? I don't know. I want, I try to identify moments that will be easy for everybody else to identify moving forward. Every time that Kamala Harris speaks, I don't want them focusing on what she's saying. I want them focusing on how she's saying it. What accent is she using? They're really instead of, you know, listening to, you know, Donald Trump is a threat to democracy. They're here. You want them to not hear the words. They're hearing what accent she's saying. You know, Tim Walls, we just like to pick on because he's an easy target. You know, he did this thing at, he did, he did this debate with Vice President Vance and it was kind of a boring debate. I think the Vice President handled himself well. It was a very sleepy debate. And towards the end of the debate, Tim Walls out of nowhere says, "Look, I've befriended school shooters." I'm like, what the, what did he just say? I guess, I'd be friend at school shooters. So I'm like, who's friends with school shooters? So I clipped that up, then goes nuts, hundreds of millions of views, everybody's, and he gets asked about it. Tim, he's like, right after the debate, he said, I'd deli and I'm like, Tim, like, did you misspeak on stage? He goes, no, I didn't misspeak. I'm friends with school shooters. He repeated the line. He meant to say he's been friends with, you know, people who are school shooting victims, which is sad, but he kept misspeaking and the thing kept going viral. And in this game, the internet is not forgiving to those who misspeak. And so you'd be very careful with the words that you use and political advice to anyone who watches this program, who wants to run for political office, never say the words about befriending school shooters because that's not great politics. But no, Tim, Kamala Harris, my favorite things about her were her ever-changing accents, her absolutely insane policy positions, including wanting to have US taxpayers fund gender transition surgeries for illegal aliens who are in prison. And also her selection of Tim Walls, and we had a good time with her as an opponent. Was there ever any messaging you ran that got deleted consistently? Was there ever something with Biden that, like, no matter what you did, it just wouldn't hit the algorithm? No. I mean, no, we were, Biden, Biden was also quite an easy target to go against. We talked earlier about this, this, you know, the propaganda machine of the media trying to say that Biden was the healthiest president and totally stable on everything like that. The American people could see that wasn't the case. And so we kept amplifying the, you know, Biden's weaknesses, which was practically everything. So he was quite an easy target to pick on. And then, you know, all of our claims about Biden's mental state were magnified at the debate between Trump and Biden, where he didn't remember anything that he was saying. And so you couldn't hide the Democrats, couldn't hide that anymore and no amount of propaganda could could change that. And so that's why they did the switch with Kamala, who I think was actually even more mentally challenged than the mentally challenged guy. But, you know, we had, we had some fun opponents and looking back, I mean, Hillary Clinton was also a fun, I try to have fun with this. You know, I don't take it particularly personally, even when I get subpoenaed by the Biden Department of justice or whatever, I don't take it personally, it's been part of the game. And I don't carry hate in my heart for Kamala Harris or Tim Walsh or really anybody on the left. But, but, you know, we have a lot of fun with with our opponents. You won your class presidency against a female, right? Nice girl. Nice girl. And I did. So you've won three elections against female candidates. Yeah. I have. I have. And it's, look, it's nothing personal against, yeah, the females, but it's, it was, it was fun. We had a, I had a fundraiser, a class president. And then I realized the responsibilities it kind of took to be class president. And I, how I had to organize all my future class reunions, like, shit, I don't really want to do that. And so there's a little bit of a scandal and I resigned from class presidency. I'll just say helping the president of the United States win the presidency is a little bit more fun than winning class president. Do you think you'll run a third term? I wish. Hmm. I wish. Look, I think the, the president has been, is that even possible? Because I've heard some, from some people that it is possible. Well, there's far smarter people to ask on that than me. Yeah. Yeah. Yeah. I'm not a constitutional lawyer. I think a lot of people would like to see him run for a third time. I think that we're very privileged to be able to live in the era of Donald Trump. And you know, a couple of years from now, we'll probably look back and wish he was still around and running the show. So I'm trying to, I'm not trying to think about what's happening in 2028 at the moment. I'm enjoying, you know, the president's term right now and doing what I can to support, support him and whatever happens in 28, you know, we'll deal with that when that time comes. I guess if you could create one law for people in this political warfare, meme warfare arena, then like everyone had to follow, like what's the thing that pisses you off the most for it now. I think it's a lack of transparency, you know, so if I could do it, I guess, I'll re-instrict question. I'd ban foreign money. I would ban insider trading and I would do far stricter disclosure laws, and special interest paid content. And what do you think would be the effects? Who knows, but it sounds good, right? And then what's the best piece of advice you've ever received? One of my friends told me to marry my wife, which was pretty good advice, but I don't think your audience wants that one, but I'll say there is a moment with the president when we're flying towards the end of the 2024 election. And the president was facing hundreds of years in prison, or he was going to go win the Oval Office. And he looked at me on the plane, he said, Alex, how are you doing? I said, I think we're doing well, sir. I think we're going to win. What do you think? And he said, Alex, it is what it is. And I think that's how he lives his life. And I try to live my life that way as well, when I was younger, I used to think I could control a lot more than I can actually, than I actually can. And you know, there's only so much control that one person can have. And so instead of getting angry or upset or frustrated, something's not going my way, just, you know, it is what it is. And so that's kind of how I live my life these days. I love that. If the president of the United States is telling you, it is what it is, then you should probably think that in your own life. Well, everyone, this has been your guest, Alex Bootswitz. This is the jacket of our cast. I appreciate you coming on, man. Thanks, bro. Appreciate you having me. [BLANK_AUDIO]