Speaker 1This is The Road to One Million. I'm Ryan Daniel Moran. one of the most recent pitches from the Capitalism Incubator Pitch Week. And if you want to participate in this process and be in front of judges and advisors and investors, that sounds scary, doesn't it? It's not that scary. It's actually an opportunity for you to present your vision, get feedback, and network with people who can help you build the business of your dreams. You want to be part of this process? You can apply over at capitalism.com slash inc. That's capitalism.com slash inc. Guys, the next
Speaker 2presenter here is someone that, once again, like everyone else, has become a dear friend and a brand that I absolutely love. I'm totally biased. I'm not going to lie. I use their product, the sampling of their product every morning. My wife uses the sampling of their product every morning. By the way, we're out. Please send us more. And my son uses the other flavor when we let him drink decaf coffee. So our next presenter. Our next presenter is going to be Tristina Tim, along with her husband, Ryan. We'll probably assist her with questioning. They have an amazing brand. And the floor is yours, Tristina.
Speaker 3Finally, there is a better way to savor life's sweet moments. I'm Tristina Tim, and my husband and I are the owners of Miss Mary's Mix, a beverage company specializing in cocktail mixes and coffee syrups. For adults striving to limit their sugar intake, it's a constant challenge to enjoy the sweet moments. Every morning, they deny themselves delicious cups of sugar. I'm Tristina Tim, and I'm the owner of Miss Mary's Mix. Every cocktail party, these people stress over the sugar grams in their drinks in order to maintain a low-sugar lifestyle. Now, there is a better way for people to stick to their low-sugar goals, where they can indulge in their favorite beverages, including coffee and cocktails, leading to healthier adults who feel empowered by being able to stick to their lifestyle goals. Ryan and I have been married for 16 years and have always had a passion for fitness and health. Ryan, a weightlifter and former crossfitter, was the area developer in Miss Mary's Mix. He and I have been married for 16 years and have been in a restaurant called Salad Creations before moving on to Miss Mary's Mix. I was a professional cheerleader for the NFL and NBA and founded my own dance and Pilates studio, which we went on to sell in 2015. We are both high achievers, know what hard work feels like, and know how to make our dreams come to fruition. However, when I retired from cheerleading, we had dreams to start a family. I was in the best shape of my life and thought I was the healthiest I had ever been. My friends were getting pregnant so easily that I couldn't believe it. So I started buying onesies and little baby shoes, and we were going to announce our pregnancy to the family. However, after a year of trying, being on liver-damaging prescriptions and getting our heart broken month after month, I was considered infertile by doctors. To say we were devastated was an understatement. I wasn't sure how to move on from this soul-crushing diagnosis. So we started to dig into the problem ourselves. It wasn't until we went to a few naturopaths and chiropractors that we found out like so many other people. I had a wheat allergy, and my diet of so-called healthy food and artificial sweeteners were shutting down my organs. Finally, putting an answer to our problem felt euphoric. We quickly made changes, learned a crazy amount about nutrition and everything that we put in and on our bodies, and got pregnant six weeks later. And again, two years later. We knew we had to start sharing our journey to help others, and this has had a huge impact on how we started and branded our business. I'd love to introduce to you Miss Mary's Mix, your next investment into a brand that can help solve a common problem for millions of people. Now anyone can celebrate moments and ditch the guilt. Ryan and I have quite an advantage in this industry. Not only do we have over eight years experience in the beverage world with Miss Mary's, but we are also the owners of Fresh Bev Solutions, a private label company that develops beverages for Target's own brand, Favorite Day. Further, Ryan has fantastic relationships with manufacturers, ingredient suppliers, and flavor houses, which gives him a huge edge in this business. Our first financial investor, Bill Holst, owns 20% of Miss Mary's, is the owner of five golf courses, has exited eight-figure companies in the past, and is currently the owner of one of the biggest caviar production companies in the world. His entrepreneurial experience has proven to be extremely beneficial throughout the years. Our organization is comprised of three main components that set us apart from other young companies in this space. We have trusted relationships with the top beverage manufacturers, formulation experts, and ingredient suppliers. We aren't just taking off-the-shelf formulas and slapping our label on them. We build our formulas from the ground up, which means we own them and have control over the manufacturing process. Second, we have a network of rep groups that touch virtually every major retailer in the country. And lastly, we have a streamlined distribution process. This brings us to our big idea. Life is about celebrating the small moments. How many of you have gone on a diet or head to the gym or just eat as healthy as possible? You know what? We're doing great. And it's not just us. We're doing great. We're doing great. 56% of Americans are on a keto, low-carb, or low-sugar diet. 80% of people are trying to limit their sugar intake. And 81% of people look for foods without artificial ingredients. Now, how many people do you know that try to eat healthy but also fail these diets? Sometimes we also want to indulge and satiate that sweet tooth. This is where we can help. Our goal is to be able to celebrate the small moments, whether it's a cup of sweet coffee in the morning or a cocktail hour in the morning. We prove that sugar-free and low-calorie mixers and syrups can taste like the real thing and not be full of toxic ingredients. By using quality ingredients in our products, we are redefining this huge industry, one delicious beverage at a time. Miss Mary's uses all-natural sweeteners and flavors, so you don't have to worry about what they'll do to your gut, inside or out. You see, other low-sugar beverage companies use extremely unhealthy ingredients to get their desired flavor profiles. We've all heard the dangers of aspartame, but even super-low-sugar beverages are not as good as sugar-free. They both create problems in the body that lead to many terrible health issues. These other sugar-free products are full of artificial flavors, sweeteners, colors, and preservatives that researchers say can actually lead to long-term weight gain, as well as inflammation, high blood pressure, heart disease, and diabetes. 37 million Americans have diabetes, 96 million Americans have pre-diabetes, and more than 8 in 10 don't even know that they have it. Diabetic patients have learned from their doctors that they should be careful when it comes to their diet. They should be careful when it comes to their diet. They should reduce the consumption of sugar-sweetened beverages. Most Americans are already trying to avoid sugar, but they want to enjoy this new lifestyle and not feel like they're constantly on a diet. We're offering people a healthy solution to be able to celebrate and enjoy their coffee or cocktail, but also crush their low-sugar goals. Currently, Miss Mary's operates with six low-sugar cocktail mixes in two different sizes. All of our mixers use better ingredients and love sharing their favorite drinks with friends, and our fans are loyal. We do many events with our triathletes, and we're always happy to share their favorite drinks with them. We have tailgated at Green Bay Packer Games, we host an annual Bloody Mary Walk, trying thousands of people to vote on their favorite Bloody Mary, and our homeschool kids even sell our mixes at farmer's markets. Miss Mary's has already proven in top retailers, and we keep adding to the list. Some expansions we look forward to this year include a huge Walmart and Safeway Albertson store increase, a massive gift basket online retailer, and we are currently under review with Delta Airlines and Royal Caribbean Cruise Lines. World Trends and 2022, which are expected to gain speed in 2023, are very important to us. Again, our current products contain no major allergens. We are low-sugar and keto-friendly. Because of the Capitalism.com incubator program, we are pushing hard into the direct-to-consumer space, which, believe it or not, is not a common path for traditional mixer companies. Alcohol sales for direct-to-consumer increase 400% post-pandemic, and cocktails in the age of social media point us towards new trends, fun experiments, and an avenue of sharing our own creations that help us feel connected to a community of people online. Further, if you've been on Tic Tac lately, you've probably noticed that gut health is taking over and is wildly trending. Our products don't cause havoc on the gut microbiome like the other sugar-free beverages, and our new products even contain a prebiotic fiber that helps your body build healthy bacteria. Also, everyone around the world right now is worried about an upcoming recession. Luckily, alcohol is a category that's generally protected from economic downturns. Further, while people are less likely to eat out during a recession, they aren't about to give up on their health. So, if you're their yummy cocktails or coffee drinks, but more likely to make them at home. After literally calling hundreds of our current customers, conducting different surveys through email, in-person, and on social media, and sending out over 100 samples, we feel like we know our market better and more personally than our competition. We've found that they're over the age of 40, lead an active lifestyle, enjoy spending moments with good friends and family, and prefer health and happiness over the busy rat race lifestyle. 86% prefer low-sugar cocktails over full-sugar options. And they're ready for more low-sugar products to use throughout their day. In Ms. Mary's Mix, we think that you should be able to wake up and savor your first sip, appreciate the afternoon pick-me-up, and enjoy happy hour with friends at the end of a long week, without feeling guilty for indulging or sacrificing your health. Introducing Ms. Mary's Sinless Syrups, finally a way for people to enjoy their sweet cup of coffee while maintaining their low-sugar or keto diet. Currently, we are in development of a simple syrup to be used in cocktails, coffee, yogurt, and even baking. We're also in development of a simple syrup to be used baking. classic collection trio, including vanilla, caramel, and mocha. Miss Mary's Sinless Syrups are a delicious sugar-free treat with just the right amount of sweets. High quality natural ingredients give our syrup assortment the rich aroma and taste of real vanilla, caramel, and mocha. And finally, a coffee syrup with no artificial anything. Our natural ingredients won't diminish gut bacteria, and they even contain a prebiotic fiber for improved gut health. And most importantly, our syrups are keto lifestyle-friendly. People who are limiting their sugar intake can live their best keto life with our sugar-free syrups. And so far, their reviews have been great. We even did an in-person syrup tasting session and got feedback from many different people with many different backgrounds. Each syrup trio launch is four SKUs, a three-pack of each flavor and a variety pack. This is a perfect line expansion opportunity for our current customer because they fulfill the same attributes that our customer craves. First, there's a lack of competition in the market. There are only a few coffee syrup companies, and they're all using the same toxic ingredients. Further, this is a huge market, and it's forecasted to grow thanks to low sugar trends. Consumers are increasingly citing sugar reduction as one of their top health priorities. And lastly, our syrups are different. Our zero-calorie sweeteners aren't using the same old gut-wrenching ingredients that all the other major players are using. Jordan Skinny Syrups, our largest competitor, uses the artificial sweetener sucralose, causing gut microbiome disruption and inflammation, and they use a lot of sugar-free syrups. And lastly, our syrups are artificial colors, flavors, and preservatives. But just check out some of their reviews. Digging into their one-star reviews further validates a need in the market for cleaner, better-for-you version of sugar-free coffee syrups. Here's a review where they explain a situation, again, that doctors couldn't figure out what her problem was. But after one week of eliminating syrups out of her diet, her problem was solved. If you knew everything that you know now about artificial ingredients, would you still purchase them? We are planning to launch at least one new syrup trio for you. If you're interested in learning more about artificial ingredients, every quarter. Each trio can be executed and brought to market extremely quickly because we can take our unique base formula and quickly create new flavor profiles. Further, we have a lot more in the works. Because Miss Mary's Mix is much more than a product company and is positioned as a lifestyle brand, the line extension opportunities are virtually endless. Soon, we'll add more cocktail mixes, cocktail syrups, gift items like Bloody Mary Trio or a Margarita Trio, digital products, and other offerings that will satisfy the sweet tooth for a million. And give us massive expansion opportunities to sell to our raving fans. And as it just so happens, our manufacturer also produces our competitors' cocktail mixes and syrups as well as ours. They once disclosed that once this company switched from cocktail mixes to skinny syrups, that their sales increased by four times in just the first year. The U.S. cocktail market hasn't always been what it is today. But since the pandemic, making cocktails at home has become commonplace. The U.S. cocktail mix market is expected to grow to 1.4 billion by 2026. The U.S. The U.S. The U.S. The U.S. The U.S. The U.S. cocktail mix market is valued at 140 million. However, most of their sales are still done in retail. Their Amazon annual sales are only at 1.17 million. Mr. and Mrs. T, another leading cocktail mixer brand, generates approximately 42 million in retail sales a year, and they're only at 720,000 annually on Amazon. This shows us that there's plenty of room for us in the online sales market. The U.S. coffee syrup market is leaps and bounds above the cocktail mix market and is expected to grow to 17,000 billion by the end of 2026, with sugar-free varieties leading the way. Jordan Skinny Syrups is 32 million annually, and Da Vinci sugar-free syrups do over 10 million just on Amazon. By following our plan of launching a new trio and reaching the minimum of 25 sales per day, we will easily reach 14.5 million in sales by 2026 just in the e-commerce space. And this is just with our syrups. Our competitors with the unhealthy ingredients are selling 100 to 200 per day per skew. Add in our cocktail mixers, and the numbers rise even more. With new mixers added to the lineup and more sales per day, we are very conservatively looking at reaching 20 million by 2026. And let's not forget about retail. Our retail numbers for only our cocktail mixers rise every year. We are already pitching our syrups to our current retail partners, and their response has been so overwhelming that one major retailer requested exclusivity upon launch. Again, very conservatively, we believe that growing to 25 million, by 2026, is very attainable. Today, Miss Mary's is valued at 5 million before the launch of our syrups for any real effort into the e-commerce space. Based on our numbers, the valuations of similar companies, and help from an e-commerce expert, we believe that in the next four years, our value will reach upwards of $75 million. So this brings us to your next opportunity. We're looking for a strategic partner to help guide us as we scale in e-commerce, who has a vested interest in helping us scale quickly and can advise in a path to exit. We are asking for $750,000 for 10% of our company. Within the next four years, your investment could multiply by 10. The roadmap is set. We have the brand, the products, infrastructure, and relationships. We have secure terms with our manufacturers and ingredient suppliers to be able to sustain the growth of future product opportunities. We are only missing a strategic e-commerce partner. With investor capital, we plan to free up cash flow to pay for marketing agencies. We will continue working with Bee and her interactive, who has driven over $25 million in sales for Facebook and Google ads and email marketing, and start using turnkey product management for optimizing Amazon marketing. We will also be using investor capital for professional content creation, videos, digital product lines, and hiring a customer service rep. Also, we have identified an influencer partner that has a massive audience, loyal following, and can help us with our educational assets. Join us on our mission to help millions of Americans celebrate moments and ditch the guilt. By using healthy ingredients and offering a plethora of low-sugar and zero-sugar alternatives, we are on the way to be the next huge brand in your portfolio. We're doing this. To get involved, contact Ryan for more information.
Speaker 2Thank you so much, Tristina. Great job, Tristina. Thank you. Ryan, what are your feelings after watching that?
Speaker 1So, first of all, I love the food and beverage. And I love the low-sugar space. And I love the better-for-you space. So, I am biased. I love this space. And I think you're absolutely right that you're filling one of the very few spaces that has not already been tapped in all these spaces. So, I'm totally intrigued. I would like for you to recap the sales and the current audience for me. The current sales, like Trailing 12, if you hit them, you went over them very, very quickly. Solidify the numbers for me, the sales and the audience and how you're growing that audience. Sure.
Speaker 4So, our Trailing 12 is about 1.2. That's always been traditional brick and mortar. The last two years, buyers have kind of had a moratorium on bringing in new products. So, we've been kind of stuck at that million to million two mark for the last two years, I'd say. We haven't really done much with respect to e-commerce. Quite honestly, until we started following your podcast, we never really looked at that as an opportunity. Plus, we were in glass. And glass does not lend itself well for direct-to-consumer. So, now we've shifted our production. Everything is in PET. So, it survives the UPS shipment. And so, where our audience is, we currently don't have a massive database because we haven't been doing the e-commerce side of the business. The audience, a lot of it in the beginning is going to come from whole traffic with ad spend. So, we budgeted out about $395,000 for the first about seven months of ad spend. And that would be for Facebook and Google Ads. And so, we're going to start building that audience. And then additionally, with our potential influencer alignment with her audience base, I think we can scale up an audience quite fast. But the
Speaker 1audience doesn't exist now. And your trailing 12 is about 1.2, correct? Correct. Okay. You mentioned towards the end of your presentation that your current valuation was $5 million. And then the next slide, it changed to 7.5. Right. Yeah. What was that?
Speaker 4So, it's based on two things. We have new sets that are coming online this year with Walmart and Safeway Albertsons. That's going to get us to closer to that 7.5 valuation. Plus, with the launch of the syrups for October, November, December, we should be at that 1.5 mark, which we think will get us. So, next year, a lot of the work we've done, we're not going to realize a lot of these sales until calendar year 2023.
Speaker 1So, why did you tease me with $5 million and then raise it by 50% then? I got you.
Speaker 3Because of the growth potential. We really think that by using this money, we can skyrocket this brand. We know how to do it now. And we've, of course, loved an advisor to help us along the journey. But it's everything that's in the works. I mean, like we said, we're in talks with that. and 800 flowers and another gift basket, um, company, um, Delta Royal Caribbean. There's so many different things. Um, like every day, I feel like we've, we talked to new people who are online for the next, um, production run. They, they want to get in on this. However, you don't always see it until 2023 or until.
Speaker 1But why did the valuation jump by 50% in two slides? So if you're going to, if you're going to say we're raising it a seven and a half, just say you're raising it a seven and a half and then, and then justify it rather than say today we're valued at $5 million. And if you want to buy in, it's seven and a half. Okay. Yeah. We got the French toast guys. Yeah. Yeah. So the biggest piece of feedback I have for you is I don't think you need to sell the natural versus artificial war so strong. Like there was a long, a lot of slides at the beginning of like, why it's, it's a good idea to have to be naturally sweetened. Just show the numbers of brands that are growing that are already doing that now, because, because half of your audience of the people who are watching this are going to be in the camp of like, so gross is fine. Stop trying to sell me on, on why it's as gross as bad. I'm one of those people like pump me full of sucralose. It's fine. So, but, but you show me the numbers of ZB is growth and their IPO versus artificially sweetened soda and how the trends are moving in that direction. How fast monk fruit is growing, how fast allulose is growing. That's all I need to see. Right. It's like, I don't, I don't need to be bought into why natural. I usually need to show me the, like the market already agrees with this and like, let's go. Like that's all the proof that you needed. And when you, when you, when you're had your introductory side of introducing the company, that's actually when your pitch got much stronger. So you kind of summarize, some things where you threw some shade at competitors, like, and they're the ones pumping them full of nasty and greed. That was like, that was perfect. It was like, that was the perfect amount of sprinkling in throwing shade at other people. I didn't need all the warmup getting there. So I thought, I thought from there on the pitch was wonderfully done minus the 50% jump in valuation in the last slides. Okay. Last point, I would really like to see you go deeper into the audience growth strategy. You very, very briefly mentioned that you were speaking to an influencer, but you didn't mention who they were, how it would change things. So I have to just kind of pretend that you guys know what you're doing here. I would like to see a stronger strategy of how that works. Great work guys.
Speaker 2Great work. Thank you so much, Ryan. I, I would love to hear from Stacey who once again, was voraciously taking notes. I think Stacey might be my favorite panelist because I know she's prepared. I
Speaker 5loved your story in the beginning. I wanted to just like jump up and shout for you. So congratulations on your kids and that whole experience that you guys went through. And I feel like it connected directly with the product. So I thought that was really well done. Um, and I like your scrappiness with the tailgating and then the fact that you guys are getting sales, like who's your salesperson. Oh my gosh. Like that's amazing. Are you guys going to continue that strategy while you're growing the e-commerce?
Speaker 4Yeah. Yeah. So we're going to, we'll parallel, uh, traditional brick and mortar retail sales with the e-commerce space. Um, you know, traditionally brick and mortar, it's, it's kind of a pay to play game where ultimately you want to expand out your widest footprint possible. So then what happens is a larger player comes in, picks you up, buys you up, and then they slide you into their distribution system and it scales rapidly for them. That was the game we were kind of playing to try to grow, um, the footprint as wide as possible. With that said, we identified, um, the pitfalls within that, um, within that model. And quite honestly, it's easier working with the Walmarts and the targets and the, um, the big national retailers than it is the regional local chains. So I think our, our, well, I know our main strategy is to work with the national players out of the gates because we have the relationships with them. And then the smaller ones we'll focus on at a later time, but the ask for, with a lot of these smaller retailers is always so high. Um, it's usually sliding or free fills and, you know, the marketing dollars and everything else that goes along with it. And we're going to avoid that with the syrups. We're just going to go back to our profitable, you know, highly profitable accounts that we do well in and pitch them the syrups. We've already, um, right now target seems like they are on board. We just need to get them retail ready samples. Um, we feel like it'll go into whole foods pretty quick. Um, we have publics, you know, that we'll be pitching. I mean, name the large retailer. We will go after it. The problem with brick and mortar is you work on the review schedule. So we might have the product. They might love it. And they say, well, we're not reviewing category until next September. And which means the set date might not be until, uh, spring of 2024. So you work that far out where the e-commerce side, we can scale it fast, but we'll work down the retail road as quickly as we can. It's just going to be a matter of, you know, you're at the mercy of the review schedules.
Speaker 5And then just one more quick thing. You guys should totally use Alicia for, um, building out that community with your cheerleading background and your CrossFit background. Those are tribal. So I think she could really help with that. So I'm just throwing that out there. All right. Thank you.
Speaker 2Awesome segue, Alicia. I would love to hear what feedback you may have for Ryan and Tristina. If you could go ahead and stop sharing your screen as well.
Speaker 6No, awesome job. And, uh, just kind of piggybacking on what Stacy said of your, at the beginning, your guys' story. Congratulations. I thought that was the cool story that definitely like enrolled me in your mission and your why. And I feel like you like spoke to my soul, um, the whole time of natural gut microbiome. Like it's all the stuff like I care so much about. So I definitely am your customer. Um, one of my biggest questions was I don't have a lot of experience with retail and what you guys have done just sounds incredibly impressive to me. And I'd love to pick up some of your stories. So I'd love to pick up some of your but on the direct to consumer with e-commerce, I was really curious what exactly you have mapped out for your customer journey. Like, because the syrups, coffee syrups and beverage mixes are such different customers. And I was kind of curious, which one is the stronger one you guys plan to kind of go after first, like get people enrolled into your mission and your brand with the syrups and then kind of upsell them, then the mixers, or is it vice versa?
Speaker 4I guess it's, it's going to be the syrups all the way. Um, not everybody drinks a Bloody Mary every day. Not everybody's drinking margaritas every day, but those who are drinking coffee are in, if they're going to be putting a syrup in, they're going to be using it daily. So it's, it's the usage,
Speaker 3you know, and then through the customer journey, I mean, we're, we're going to try to capture all of those emails and, and really get them involved in our brand and our story. Um, so that when, every time we launch a new syrup, they want to try that one. And, you know, they're not going to have a new syrup and then try the next one next quarter. They're going to keep on buying that probably every two weeks until the next one comes out. And then they're like, Ooh, it's a holiday one, or it's, it's the fall. It's all, everything's pumpkin. So I really think that those will be a lot of upsells. We're also working on right now, a digital cookbook for the syrups to do, um, like a simple syrup with like 10 different cocktails that you can use that. And so then we can do digital upsells as well.
Speaker 4Yeah. Like an order bump where, you know, we just toss the goods against it, but we can unique ways to use our product.
Speaker 6No, I love that. That's, I was hoping you guys would say the syrups first, because, um, at least for myself, that's like the hardest thing for me to find is sugar-free coffee mixes and syrups. Like I look everywhere in Publix is one of the only places that consistently has it for me. So I, I do see like that, the potential of the market out there. Cause I I'm honestly looking at all especially like what we're traveling on the road and all the marketplaces or all the, um, grocery stores and don't have it. And I'm like, I miss Publix. Um, so I can't wait for your products to hit the shelf. Um, and then with the, with, um, your customer journey, will you have a subscription in place, uh, where they can subscribe to your coffee mix thing as well?
Speaker 3Yeah. Okay. Perfect. You know, if they want a new one every quarter or every month, or if they want to keep on, like, cause they really like that vanilla, but they'll get the same one every, every month as well. They can choose.
Speaker 6That's cool. That's cool. I'll buy your pumpkin. For sure. But no, great job. I loved it. Thank you. Thank you.
Speaker 2Awesome. Thank you so much, Alicia, Jason Franciosa, the most pragmatic and simple of our panelists. Jason, if you were sitting in an investor seat right now, what would be your number one question for Ryan and Tristia?
Speaker 7First, I loved the pitch. Um, actually the least amount of questions for them compared to the other pitches before, um, around the valuation. Of course, my biggest question is if all of the competitors you showed were multi-billion dollars, why is your potential growth only like 20 million?
Speaker 3I think our potential growth is a lot, a lot higher, but our plan is to scale in like three, four years and sell that that would be our plan right now.
Speaker 7Okay. So if you're going to value, you know, justify a $7 million valuation as an investor, you know, with 1 million in sales right now, and there's a lot of risk involved in scaling, right? So if you're going to justify 7 million, if you tell me, Hey, there's a potential that we're going to hit 4 billion. billion because this competitor is just this much more i'm like oh wow okay so a million sounds great okay you tell me like it's gonna take us four to five years to get a 20 million i'm kind of like i don't know about that yeah okay um and the biggest red flag for me it was already brought up before is the lack of audience and and then my the other red flag that i heard in your pitch was you said that your competitors use the same manufacturer so what is your unique value proposition that your competitors literally can't just go to your same manufacturer say hey this thing's selling crazy for them i want the
Speaker 4same product it's a to answer that it's a manufacturer that we use on a limited basis um our main manufacturer used to produce jordans um our manufacturer at the time their line speed was not fast enough to keep up with jordans jordans ended up going to a faster factory that problem's been fixed at our current factory you know but they've increased you know their line speed dramatically so ultimately we still use where jordans is using for one of our products off and on you know
Speaker 7so yeah to me that's the red flag is like okay well you start getting success with this and their sugarless syrups are selling crap these are not
Speaker 4be produced at the same factory jordans it's um do
Speaker 7you have any any um i guess unique or um any sort of protection on the product itself
Speaker 4we own the formula um ultimately you know you have an nda with your manufacturer the only people that know the formula are you and your manufacturer there's got to be a trust level there that you know they're not going to go out and you know release it to one of your competitors you know that's that's all you can really do cool i love you
Speaker 7guys i really enjoyed the pitch love the why um you know i just think you're i'm not looking at the potential big enough i think that you know four to five years to get to 25 26 million you projected um was cutting yourself short and it's also making decisions different if you have a billion dollar valuation in your head you're gonna have different decisions to make sure yeah you're right
Speaker 2okay thank you yeah thank
Speaker 4you thank you i
Speaker 2i love the most pragmatic person on the panel just told you guys you weren't thinking big enough i love you man samuel prentice i i i would also love to just hear from you in regards to this pitch we just heard
Speaker 8yeah absolutely i'll keep it quick here but guys you know i really really love you guys i love you guys i love you guys i love you like the pitch i actually dropped you my feedback in the chat there because i was afraid i wouldn't get to give the feedback and don't want to forget it um but no no really really well done i i have had some similar businesses we reviewed that did and have you have like your shipping liquids i know that that can be a challenge you have to work around like no downloading your customer acquisition costs and things because you're trying to get your product in the hands of people it's just a more costly thing i'd like to chat about that a little bit i like the ebook mention of ways to build the audience i think i think you are in the really unique position of having the retail presence which is going to go great for your audience build on the e-com side but those two things definitely want to play in tandem so getting that customer acquisition side dialed that's going to be really the key i think it's going to be really really there's a lot of potential behind that as well i also love the the space i would echo ryan's feedback that a lot of people are aware that the clean label low sugar gut health the type stuff that is very much trending i hit that pretty quickly and then just jump into like what your action plan is and how to acquire those customers but i want to really really love the pitch um and yeah i'm sure we'll catch up more offline i really really enjoyed it okay thank you
Speaker 2awesome thank you sam thank you to all of our panelists guys this is this is a magical experience where once a quarter we get to come together as a capitalism.com family and especially here in the incubator and build out pitch decks i can't speak highly enough of the brands that we've heard from today the literal hundreds of hours that have been put into these pitch practices i know that from a couple of these panelists i've received multiple times a day updates to their pitch decks small nuanced changes and and i would invite anyone who is considering dreaming big in the same way that jason just reminded us all that we should be in our business remember it takes work and it takes commitment um capitalism.com incubator is a great place to do that if you want an opportunity like this it's capitalism.com you can look at the incubator but thank you everyone for joining ryan could you please round us out in this amazing
Speaker 1well first of all we need a round of applause and hashtags for stan way who also gives hundreds of hours to reviewing these pitches to mentoring you on a week-to-week basis to advocating for all of you of basically choosing between his favorite children at the end of this process and and having to choose who gets to present and who doesn't who still needs more work so he deserves a round of applause and a public honoring as well but we all know that you've put blood sweat and tears into this and this is just the beginning you feel like hey you finally presented but now your inbox gets flooded people reach out to you for partnerships and for those of you who are watching this this is part of your this is part of your future too there are tons of relationships here in the incubator watching on youtube sitting here on the panel of people who have resources and resources and resources to help you get to the relationships to help you i'm really proud that the visions were big this time around sometimes people say i'm going to have a five million dollar exit or i'm going to have a four million dollar exit this is the first time that everyone who presented had a legitimately appropriately sized vision very very good work it shows that you have been active in the incubator stay at it we're super proud of you guys congratulations we'll see you next time take care everybody and now a quick one word from katarina one of our members from the capitalism.com community
Speaker 9i would definitely join i would join one percent it is there's so much learning to do in there but you'll get so much business from other people and helping each other with that and as long as you give because you have to give to get right so that if you need help and everything you've got to figure out what is it that you can offer like every week i have a goal every week i do a give so i think all week what can i give the group what is even if it's something small it might be something small might be something bigger but based on what i've been reading this last week what is it that i can help everybody with so figuring out how you can refer somebody to somebody else like whenever someone has a like the guy that christopher would show with the spice thing i said we'll contact myra find out you know so you can collaborate with each other and that's the kind of thing that will help you in one percent but if you just go in there and sit there and and not participate you're not going to be able to do it you're not going to be able to do it you're not going to be able to get much out of it if you
Speaker 1found value in this podcast and you're ready to go deeper here are three resources where we can help you one you can grab my book 12 months to 1 million on audible or amazon it has over a thousand reviews and it's the playbook to building a seven-figure business second you can join our community of entrepreneurs who are following a plan to build a one percent net worth by building businesses and investing the profits you can get plugged in at capitalism.com one and third if you're looking to go deeper and build a seven-figure business that you can sell you can work closely with us inside the capitalism incubator and you can get on the waiting list and find out what we do over at capitalism.com slash inc that's capitalism.com slash inc ♪ ♪
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