The clean energy sector, despite being the most cost-effective and rapidly expanding power source in the U.S., has long faced political neglect and ridicule, especially from conservative lawmakers. In response, a new independent coalition called the Invest in Tomorrow Coalition (ITC) has emerged as a strategic, aggressive force in American politics. The ITC doesn’t rely on traditional lobbying or broad messaging; instead, it deploys targeted spending to defeat Republican candidates—particularly those aligned with the House Freedom Caucus or who have opposed clean energy tax credits—using a guerrilla warfare model. By appearing unpredictable and fearless, the ITC aims to instill fear and reshape perceptions of clean energy as a powerful, politically viable industry. The strategy emphasizes disrupting political narratives rather than promoting policy, with a focus on damaging reputations and curating political discourse among lawmakers. While the coalition avoids direct partisan alignment to maintain credibility, it acknowledges structural challenges, such as foreign ownership and lack of political experience, that have historically limited industry investment. The long-term vision is not only to win elections but to build a legacy of political influence that makes clean energy a central, respected force in national policy. This shift marks a significant departure from past industry tactics, signaling that clean energy is now actively asserting its power in the political arena.
okay all right hello everybody this is volts for october 28 2026 the super pack taking out
clean energy opponents i'm your host david roberts for years now i have been grousing
to anyone who will listen and to many who won't that the clean electricity industry is politically
feeble it represents the cheapest fastest growing source of new power in the country
but it commands very little respect and inspires absolutely no fear last year's republican budget
bill illustrated the point congress gutted the wind and solar tax credits and nobody who voted
for it
seemed to worry for even a moment that they would face any consequences for doing so it's a truism
politicians respond less to reasoned arguments about costs and jobs than they do to threats to
their own re-election the oil industry the nra and lately crypto have all figured this out
while clean energy has mostly stuck with white papers and persuasion
this year a new super pack called the invest in tomorrow coalition set out to change that or at
least to begin changing that so far its campaign spending has helped deliver primary defeats to
three republican u.s representatives who led the charge to wipe out renewable tax credits
chip roy andy ogles and ralph norman twice and to a democratic governor who blamed clean
energy for rising electricity costs dan mckee of rhode island most of its ads never mention
energy they attack candidates other weak spots the pack is now putting another 15 million dollars
into seven house races this fall with more to come the chair of the itc tom matsey is a familiar
figure in my world he came up through move on and organized labor
before founding the clean energy supplier clean choice in 2011 i want to ask him whether the itc
pack represents a real shift in industry strategy or just one billionaire's money
whether a pack that targets republicans can avoid being seen as a democratic pack and what comes
after november's midterms among other things let's get into it all right
with no further ado tom matsey welcome to volts thank you so much for coming
thanks david happy to be here this is juicy tom we have so much to talk about but why don't we start
here with itcs because i know at least some listeners will be wondering the initials itc
it's a little pun which is a little pun also the initials of the investment tax credit which was
killed in the aforementioned bill that's a little easter egg a delightful little
easter egg tell me quickly the origin story of the itc pack you were not a founder it came to you
already extant so tell us how it started yeah i mean i was one of the first funders of it but
really peter davidson and brendan bella line climate capital started phone banking some of
us last fall being like what are we going to do the super pack effort what's our super pack effort
what's our response we just got our butts kicked how do we hold these people accountable
and peter really gets credit for you know calling a bunch of us and you know he called me because he
knows my political background you know i ran independent expenditures in the 2006 2008 election
pretty good years for democrats and he's like what do we do tom i'm like i'm busy peter
but like here's what you should think about doing you need to like find someone who got a soft spot
who you could attack and maybe inflict some damage make them you know choose somebody who's noisy as
hell and make a big splash with it and so to peter's credit he went and talked a bunch of us
into your writing checks initially connected with chris larson the investor he's also a big crypto
investor also a clean energy investor who's been one of our largest funders and then we got off the
ground and started going and i also you know we hired a great team out of tusk strategies in new
york who are interesting combination of political strategists and public relations impresarios
because what we're doing is we're narrating a story about the industry's power using these
elections as the kind of protagonists in the play and so we sat down in the spring
some point during the middle of the chip roy stuff i think after the first
after he made it to the runoff peter asked me to be more involved you know we looked at the whole
calendar through the year and said let's choose races so that we are filling the quote-unquote
news hole with some story or some news about our work every week or two for several months
because what we wanted at the end of the year was a bunch of reporters to remember
that we had done this and we wanted chiefs of staff and the congress to remember that we had
done this members of congress to remember that we'd done this and you know too often
there have been political investments made by the industry in the past but often it's been
quiet whispering and my theory of change is you need people to be perceive you as powerful
the perception actually matters more than anything the metaphor i use is you have to
be a lion and not a gazelle plenty of gazelles out there and they have a wonderful you know
life as gazelles but no one f's with the lions you know that's really the plan we put together
in the spring was to identify a bunch of races that would help us to be more powerful and more
powerful and to help us narrate a story of our ability to invest and defeat members of congress
i mean usually when people come to this i mean i've seen a million of these in my lifetime usually
people are like we need to tell our story better they come up with some public relations campaign
or some sort of campaign some sort of lobbying group some sort of you know let's tell our story
you specifically went pack yeah instead of those and that is explicitly so that you could do
measurable work and you could do measurable work and you could do measurable work and you could do
measurable damage to these people here's what to think about is often people are telling they want
to tell a story about their issue we're telling a story about us as an industry a group of
investors a group of entrepreneurs about us as people are we safe or dangerous right are we
strong or weak that is the kind of fundamentals of building blocks of political power is how
you're perceived i heard on you were on suncast and you referred to mythic
power mythic power yeah that's actually a term from my time as an organizer we often talked about
what are the story elements that we're using to build our mythic power right and this was you know
back in the day when i was at move on for example right we would take on fights all the time just
for the point of demonstrating our power and i think you very much see you know that's what we've
done here is to try to illustrate a story about our power and i would note we've done it without
having 200 million dollars
yeah and i don't think it's a tragedy actually the unpredictability of it is part of the myth
and the fact that we can inflict damage without having 200 million dollars because also once you
show up with 200 million dollars you look like partisans potentially unless you don't spend it
unless you're really just like using it strategically at different moments but you
mentioned the three republican members i mean we intervened in six elections and
were successful in all six so far during the primaries
and now we're looking the general election will be much harder i should note yeah we'll talk about
that later but just stay on this point like you want to be seen not as part of a giant army but
as kind of like a guerrilla force that emerges unpredictably from the desert and like blows
something up and then fades back into the desert and you never know when it's coming right like
yes you never know when it's coming is very important part of this yeah and that unpredictability
is key and the way i think about this is we are curating
we are curating
cloakroom conversation amongst members of congress
and what we want is the next time member congress circulates a sign-on letter asking people to
you know oppose the clean energy industry in some way their chief of staff sits down with them and
says hey just remember there might be somebody who drops two million dollars into your next
election if you do this and that unpredictability is like the name of the game yeah and you know as
a veteran of washington that
once you create that mythos that narrative those things are so durable those things last so long
even outside the sort of empirical details like once you have a reputation it really sticks well
yeah when was the last time the nra defeated somebody in an election it was the 1990s
yes so yes but they're still feared they're still feared i think that you're exactly right if we're
able to make that durable and it's going to take consistent investment for that to be true
but it is definitely the goal here is to build that perception of power and also i think on the
same theme like it's worth noting i think several people have noted that in the elections you have
intervened in so far
The alternative to the person you are defeating is not a clean energy champion.
Right.
In other words, these are not interventions meant to advance clean energy champions.
These are specific-
Well, we'll be doing some of that this fall.
We'll be doing some of that in the general election.
Yeah, but so far it's been specifically to punish opponents, even if the alternative
to the opponent is someone else who is probably also not going to be all that great on clean
energy.
Right.
And I think there's an element of, you know, I think like a technocrat might look at that
and be like, well, you're just trading a bad person for a bad person.
It doesn't make sense to me.
But this gets back to the mythic thing.
Right.
Like you want to be seen maybe as irrationally angry at opponents to the point that you'll
go after them, even if it doesn't help you measurably on your goals.
Do you know what I mean?
Well, actually, but it very much does help us on our goals because what we want is the
other members of Congress.
We want to see it happen.
Right.
Right.
And they are our audience here, you know, because I would much rather trade our impact
on 435 members of Congress, you know, and lose one person.
Right.
And so like, that's the math.
Machiavelli had this line.
Yes, I'm going to quote Machiavelli.
You don't need to hang all of your enemies, just one of them in the public square.
Right.
You know, the prince must be feared.
Right.
So like, that is the name of the game of what we're trying to build here.
You know, and look, that's our theory of change.
There's other people who think like we need to bring in hundreds of millions and become
like somehow an adjunct of the Democratic Party or something like that.
That's not what we're doing.
The message is specifically to lawmakers because, like I mentioned, like the ads you're running
from the perspective of a voter in one of these districts.
They have no idea who we are.
They don't necessarily see clean energy coming in and stomping around about clean energy,
you know, unless they are reading.
They're not necessarily going to know that you did this, but you are taking steps to
make sure that the people in question and other lawmakers know, hear about it.
That's right.
We have a whole effort to talk to the political media in Washington so that they repeat this
and it's covered by the people we want to see it.
We run advertising.
We have this Don't Mess With Solar campaign that's advertising we run in like the Washington
D.C.
Airport in the transit system in Washington, D.C.
to try to speak to the insiders so that they carry our story.
Oh, I saw the ads.
Those are the people that went after Andy Ogles and defeated him or went after Chip
Roy and defeated him.
And so it's the curation of that chatter amongst members of Congress and their staff that is
what we're focused on.
And this probably has a similar answer, but, you know, you can't really prove.
That your intervention is what caused any one of these losses.
I mean, I don't know how.
Well, I feel pretty strongly that in a couple of these cases, it was definitely I mean,
for Andy Ogles, I feel like absolutely we outspent both campaigns and all the other
independent folks combined.
The person that defeated Andy Ogles had never run for Congress before.
We both spent money to raise Charlie Hatcher's name ID as well as to tear down Andy Ogles.
But you're right.
And I don't think it matters if we can.
You know, I think we can in some cases demonstrate that, but I don't think it matters because
the members of Congress still don't want that extra million or two million dollars spent
against them.
They don't care if it works or not.
They don't want it spent against them.
It is the one thing that all members of Congress have in common is their own self-interest
is their number one priority.
Maybe it's too early and maybe there's not a good benchmark yet.
But have you seen any behavioral change among the political class based on these campaigns
you've run?
I mentioned Charlie Hatcher, who's the nominee for the Republican congressional seat in Tennessee
5th.
I mean, he was asked about his opinions on clean energy, and he didn't go into the Chinese
Communist Party conspiracy green news scam rhetoric.
He's like, you know, I don't support subsidies for clean energy, but I don't support subsidies
for farmers either.
You know, that's kind of very straightforward Republican.
Kind of, you know, point of view.
And then he said something about like people have it on their farms and, you know, it's
like part of, you know, the future of energy, you know, stuff like that.
So I just take that as a little bit of a tea leaf, you know, that he shows different rhetoric.
And I mean, this permitting bill happened in the context of this environment.
I would give the negotiators, we'll see if it happens, you know, but I'll give the negotiators
really the credit for all that hard work to try to hash something out.
But we're going to be part of that environment when the vote comes.
Yeah, that was my next question is, is there some vote?
Have you thought about making public saying, here's a test vote.
If you go the wrong way on this vote, we will come after you.
We have not discussed that, to be very honest with you, because we're so focused on executing
for the general election in November.
I could imagine that being something we do in the future.
I want to note, we're not a trade group, right?
We are an independent group of entrepreneurs, investors, you know,
executives who have come together to do this.
We don't do policy also.
That's really in the hands of the trade groups.
And I would note, like, you don't want me doing policy.
I'm a political operative and a business person, and I couldn't tell you how to write a bill.
I mean, this is what I was going to ask about the permitting bill.
Like, there's a lot of, as you know, a lot of internal division about the permitting
bill, about whether that's a good bill or not from various perspectives.
So I just wonder, like, how, you know what I mean?
Internal amongst who?
Who are you talking about?
I mean, the clean energy industry is pretty unified on this.
On the left and on the right.
The clean energy industry, I guess, loves it.
Yes.
The green groups, green groups, not so much.
So maybe it's not ambiguous from your perspective.
I'm just saying, like, there are tough policy calls, and I wonder how close you want to
get to sort of making those publicly saying, yes, vote for this.
We'll watch the trade groups and, you know, talk to our supporters and look for, you know,
what those moments might be.
I think if this was derailed, for example, by a group of members of Congress, we would
definitely look at the leaders and consider accountability for them.
This is a very important measure to the industry.
Unless you really understand how difficult it has become to build something, like, I
personally wear scar tissue from building projects in deep NIMBY territory.
You don't quite understand how important this legislation is.
And, you know, I should.
I should note, in my career, I helped stop shell drilling in the Arctic Refuge.
Like, I have my bona fides as an environmentalist, and I think we're not talking about that right
now.
Oil and gas has not had any difficulty in building everything they want to build.
It's not the case for clean energy.
So let's look at the general election, then.
You're putting $15 million into seven house races, at least that you have announced so
far.
How do you choose those?
Yeah.
Are there specific criteria?
Is there a measure of gut involved?
What's the process?
I'd tell some joke about, like, a chimpanzee and a dartboard, but that's not really true.
Look, we have a set of criteria.
And, you know, one of the most important is, can we make an impact?
Right.
And so we're not looking at races where the incumbent and the challenger are really armored
up with millions and millions of dollars already.
Which is quite a few of the big races this year.
Like, these are the notoriously some of the highest spending.
races in history, I guess.
Yeah.
And I know having run IEs during a wave election in 2006, for example, the Democrats will underperform
in those races.
In which races?
In the ones that everyone has been talking about for a year and where the candidates
have raised a lot, a lot of money on both sides.
And the reason is that preparation for an incumbent actually makes a difference and
their ability to get ready for a challenge.
And then there's a set of races that people have been making competitive over the last
few months that will be where probably.
The bulk of the wins come from, and then there'll be a bunch of races that suddenly are competitive
in the final stretch because maybe one demographic group has moved sharply against Republicans
or something like that.
And there'll be a bunch of wins that come from that.
So we're looking at those three kind of categories.
Important piece for us is one of the most disruptive forces inside the Congress in our
perspective on clean energy has been the House Freedom Caucus.
If you look at our investments, we're actually somewhat shadowing the House Freedom Caucus,
and they're announced in December.
So we're looking at those investments, these are candidates who will ally with the House
Freedom Caucus should they get elected.
So these races you're entering in the general are not necessarily against people who have
voted against something that you like.
In some cases they're done.
A couple of them are open seats.
Yeah.
These are just candidates.
Yes, that's right.
But they've allied themselves with like the House Freedom Caucus, which is a clear signal
where they're going to stand should they get elected.
Or they're on the campaign trail, actively campaigning against clean energy.
That's the other thing we'll sometimes see.
So on the targeting criteria, is it winnable?
Is the candidate a good candidate or not?
Are there dynamics that are interesting in the race, like bombastic comments, a falsified
biography, things that make people really lousy candidates, right?
When we went after Andy Ogles, he had only raised $60,000 for his reelect, and we're
okay, we're going to pick his pocket.
We have $2 million.
dollars he has 60 000 and so one of my favorite criteria we look at is are they a whiner are they
going to complain about us we actually really value the help they provide to us and spreading
the word about our work oh that's interesting i was actually going to ask about this but it's
actually my next question which is like a lot of the people you've gone after have used your attacks
as a kind of badge of honor like look maga constituents these lefty clean energy people
are coming after me trying to trying to make it into a positive so you're saying that's not working
and you like it when they do that we love it when they do that because they're telling other members
of congress about us and maybe they think they're being brave or courageous or it's going to somehow
help them maybe it does with fundraising i don't know but like i don't know anyone in congress who
wants to run in and do something like that i don't know anyone in congress who wants to run in and
to the equivalent of running into a charging cavalry or something like that right and members
of congress would much rather we're not spending in their race right they're going to complain about
us but like look ralph norman the second time we defeated him we defeated him you know once he was
running for governor and then again in the runoff his literally his concession speech half of it was
about all the super PACs that attacked him and so periodically chip roy has taken to you know x to
i will periodically reply to thank him for spreading the word like this stuff's all serious
but that is actually we really do like it when they whine and complain about us and spread the
word to other members of congress that's funny yeah it's important that we also show that we're
not afraid of that right we're fearless yeah yeah do you ever worry that by taking out i mean in
effect what you're doing is targeting pretty extreme republicans the freedom caucus yeah do
you ever worry that you're not afraid of that yeah do you ever worry that you're not afraid of that
in these primary fights that the effect of your spending is going to be a better and more viable
republican winning the primary thus having a better chance in the general do you know what i
mean yeah sure well i would say like look we're not the democratic party and you know this is the
criticism we heard a little bit in tennessee you know when after andy ogles i think the d triple c
the democratic campaign committee was hoping they would be able to run against andy ogles because
he was such a buffoon right versus charlie hatcher who's like this nice gentlemanly you know
veterinarian farmer and i just like that's not our job we're not the democratic party but okay but
i know and you know that clean energy is all things being equal more likely to get legislative
victories if there are just more numbers on the democratic side like that's just the
evidence for that is everywhere in every state in every country i mean maybe i wish i wish it were
not so i wish it were more bipartisan but in reality like the more democrats control things
at the state level the better clean energy does that's just sort of but i want to just know that
we want to push past that and there are examples in certain states where the industry has done that
right in north carolina for example solar industry is so deeply a part of rural economic development
in north carolina the north carolina legislature was able to pass a bipartisan
climate bill several years ago that had like real targets in it for build out of solar
and clean energy etc and so there is a model for how you can push past if you become more more
important but that also the industry in north carolina invested deeply in relationships they
invested in politics outside of elections right and i think this is one of our biggest gaps as an
investor in the relationship work outside of lobbying crisis at the sort of scale that other
industries do and i want to be clear like there is a lot of work being done by the trade associations
and by companies but it's not like the realtors association does it it's not like the insurance
brokers it's not like the community bankers if you're a member of congress when you show up for
your first day in office someone knocks on your door and says i'm from the realtors association i
the pharmacists association knocks on your door from the pharmacists i live in your district
etc etc and we just don't cover the country at that sort of depth right we're much more likely
to have one person that covers like the western u.s for a company and that sort of build out on
the ground is those relationships are the fundamental building blocks of organizing
and relationships and they have that in north carolina the solar industry has
that in north carolina maybe this is a good opportunity to talk about what you call free
writers which is a problem in the industry but how do you so like the work that has been done
to increase the profile of the industry and to get good policy passed benefits everyone in the
industry but a lot of companies in the industry are not doing investments in that stuff they're
benefiting from the investments other companies are making sure i mean maybe this isn't your
job and not what you're about but how do you persuade or browbeat industry participants the
companies themselves right into taking politics more seriously and investing more in it right and
so let me just talk about this a little bit more because it's not as easy a solution as them just
deciding and the reason is there are actual structural problems and barriers towards clean
energy companies that operate in the united states being able to do more politics yes the number one
being foreign ownership so some of our biggest operators in the united states are either european
or canadian or asian or australian companies or they're owned by the pension funds of the
scandinavians or the australians or new zealand or whatever they actually because of farah are not
able to write checks into u.s politics if you're not familiar it's just the kind of law that
regulates foreign influence in u.s public affairs and politics and that means election spending or
any political persuasion education
it's a pretty broad law there is an economic kind of exception to it for things like joining trade
groups but they definitely could not try to you know write money to super PACs for example
you know there's certain prohibitions on things that you would not be able to do so that's one
barrier but i do think overall it'll take a generation change in the leadership of these
companies probably isn't it also a barrier that a lot of clean energy in the u.s is kind of through
big utilities that all
so often own gas in other words a lot of the entities involved are also invested
in fossil fuels i'm trying to think if i've seen that like show up in like
meetings or i suspect it is probably true that there's those sorts of conflicts but
there's conflicts of other sort too i mean there's i guess i'd say there's general conflicts of
interest but i do feel like the advocates that work in the industry are not mindful not slowing
down because of that they care deeply about solar wind energy storage and working to win
i think you know there is a somewhat of a talent gap where we don't actually have a lot of people
of political experience inside the industry we might have people who have a lot of regulatory
experience or they have some legislative or state legislative experience i think i can name probably
four or five of us who've ever worked on campaigns that are really national level that work in the
i think that there's also just a desire to be everyone's friend yes i want to talk about this
well what people don't understand is that the really the path towards everyone's friend
it's like in hockey you have to have the fight to get the energy out and then everyone can skate
off together and i have run elections in the past where we defeated like a u.s center i helped the
guys against joe lieberman in the 2006 democratic primary where he was defeated by ned lamont now
governor of connecticut and we defeated joe lieberman in the primary and the next day had
a meeting with the democratic leadership and the u.s senate and they just go are we still friends
so like i don't think like that sort of that's how the world works
is understood broadly in the industry which is you actually by being strong and demonstrating your
strength you make it desirable that people want to be your friend yes i want to talk about that
more in a little bit but just staying on the point of the industry the companies themselves
it seems like the fact that most of your money right now is from one person from chris larson
you know he's a clean energy investor but he's not really he's not an executive in the space
not an executive in one of these companies and so it just seems to me the small size
of what you're doing i mean you've been sort of advertising
yourself for a while now you've been around for a year now are people knocking on your door or
are you finding that other companies in this space are nervous or they don't like what you're doing
what's the vibe it's a little bit of both i mean we have dozens of executives who've contributed
now in the like 50 to 100 thousand dollar range it's not them writing million dollar checks i
think you know we actually haven't produced a lot of billionaires in our industry we're not quite as
profitable as like crypto or oil and gas or as the tech business ai and we definitely
have some companies who have contributed to the 501c4 companion to our super PAC, which will
continue the advocacy work all year to advocate. So it might be working on the permitting bill,
for example, or it might be doing candidate education on the issues during the early
presidential primary next year. And it can do some limited spending on politics. But yeah,
no, is it dozens of companies writing seven-figure checks? No, not yet. But do we have enough money
to make an impact right now? We do if we operate in that kind of guerrilla warfare sort of posture.
Yeah, yeah.
Are we at the sort of scale where we're desirous that the leadership and either Speaker Johnson or
Leader Jeffries really, really want us on their side? We don't have that sort of money yet.
That's actually a place where the environmental groups fill in a little bit on the Democratic
side, at least. Yeah. And I don't know how wise that situation is.
Well, they have a lot of money.
I've read before that a mature industry spends about 2% of capex on public affairs. And as I
understand it, clean energy is not there. Fractions of a tenth of percent.
Yeah. So that seems like it calls out for some explanation. It seems like as industries grow,
they sort of naturally move into this. That is true.
And clean energy has not naturally moved into it. So it seems like it calls for some sort of
special explanation. Why don't they do this?
I will give you the reasons why. They're mostly excuses. The fundamental reason is we're in the
growing up moment right now, right? And political scientists actually study influence and lobbying,
and they will tell you that an industry is typically in its fourth or fifth decade
before it matures politically. And we don't have that sort of time. We have to grow up a little
faster because there's also people trying to hurt our industry. But I think there are also some
structural barriers. I talked about the foreign corporations. I talked about the corporation ownership. The other one is we're actually just not hugely
profitable businesses. We build on six, seven, eight percent returns. And we also use project
finance almost exclusively, which means the cash flow off our projects, our assets, our power
plants doesn't come back to our companies. It goes to paid debt service and preferred return to tax
equity, which means if we need a lot of money in a hurry, we might have to sell something sometimes.
So it's really just there's a lot of awkwardness, I would say, in the design of our industry
that slows down our ability to invest at scale in public affairs. I do think there are some
really interesting efforts going on inside the industry led by some of the companies
to try to change that. We'll see where that goes. Let's talk about the industry generally then,
because I don't know if you have listened to my recent pods on this, but it's been a frustration
to me. I said in the intro, I've said a million times now, clean electricity, not just
clean energy, but specifically clean electricity, the electrotech, the electric stack, all that comes
along with it is producing miracles around the world. It is a remarkable story when you tune
into the details. It ought to be the bell of the ball. It ought to be, it seems to me, based on its
trajectory of growth, the costs it can offer, the way it can support all these other things that
say they want, like AI, like drones and defense, like you name it, like a million things that have
nothing to do with carbon. It ought to be the bell of the ball and have people lined up banging on
its door, begging it to become its friend. Instead, it's just a wimp. It's practically a
non-entity. I don't think you could pull a hundred people off the street. I doubt one out of a hundred
could even tell you that it is a thing in and of itself, much less give it any credit or ascribe
it any power. I was reading this story in the Washington Monthly last month. You probably read
it. You were quoted. I was quoted. The quotes from people in the industry made me want to jump out a
window. Over and over again, you see Tim Pawlenty saying, oh, we don't want to make enemies. We just
want to make friends. Then you see even Tom Steyer saying some version of, we don't need to throw
bows. We have a better product. We're cheaper. We're faster. We're better. The betterness is
just going to win people over in the end. Then I kept thinking as I'm reading this, I'm like,
why do you think Republicans keep kicking you in the face over and over again? It seems like you
don't understand why they're doing that. Why am I trusting you to lead this industry? It just seems
to me like the industry does not get it on a deep level. Am I wrong about that? Am I missing something?
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First, I would give Tim Pawlenty some time. I'm very excited about him becoming the leader of
the, uh, and I think he's a really strong communicator for the industry. I would note
that their rhetoric on that topic has revised in the last 48 hours even, where now they're saying
there needs to be a stick and a carrot, not just like we want to be friends with everybody. I don't
think that's like coincidental. They have members. Tom Steyer is an investor in several large funds
related to the clean energy industry, but he's not part of the industry per se. And I find it
ironic given how much negative advertising he's probably funded in the last 20 years.
He would make that comment. Must be bruising from his primary loss still. So people have all sorts
of point of views, but the great thing about, you know, our political system is that entrepreneurs
like Peter Davidson, Brendan Bell, myself, the other people involved in helping Stand Up Invest
and Tomorrow Coalition, we can just go do the work. And I don't need to wait for permission
from anybody. Our trade groups are not the Congress of the clean energy industry.
So you want to go show that the stick works? Well, yeah. I mean, I think that's part of it
for sure. I think the largest thing is that we just cannot let this moment after the O triple B
pass without doing the work. You know, what happens in the future, next year, et cetera,
still like we'll see how the fundraising goes. We'll see how things evolve. But we certainly
cannot let this moment pass without taking our pound of flesh. I didn't need to wait for anyone's
permission. Peter Davidson didn't wait for anyone's permission to make that happen.
Nonetheless, I'm curious what you think about the trade industries in this area, like SEIA and
Americans for Clean Power, which is not what the name of that group is, but I get it wrong every
time. American Clean Power Association. Thank you. Those
PACs typically, I think, split their spending pretty evenly between both parties, including,
I think, some members who voted to kill the tax credits are getting money from those PACs,
just as an outsider. What's your take on their effectiveness and their strategy, the trade
associations? On their political strategy, like their PAC? Well, I don't think they have much of
one, to be honest. I think they're trying to start one, you know, in terms of politics. By politics,
I mean like elections. Yes. Candidate fundraising, soft money, super PACs, stuff like that. They have
left that to others, which is a choice. There's other industries that do the same thing. That's
not their thing. That's not what they do.
What if I frame the question this way? If you were running SIA, what would your approach be? Would
you continue that or would you throw more elbows? I would definitely find money. Oh, well, I would
find money to fund an operation like Invest in Tomorrow Coalition, but I would do it from outside
of probably SIA. I would let it operate a little independently. It's actually important that Mike
Johnson can't call up Tim Pawlenty and say, can you get Tom Mattsy?
I would have to get him off my back. And so that distance has value, right? And it's part of the
strategy intentionally. Obviously, because I've been in the industry for 15 years, I have
relationships with people inside these trade associations. I've never been on the boards of
either of them or have much desire to be. I'll take their phone call, but I'm not going to take
their orders. And I think that's important to have that distance and deniability as well.
There was a lot of talk.
A lot of faith during the formation of Aira and the design of Aira.
the Inflation Reduction Act, that prioritizing investments into red areas would dampen red
opposition to clean energy. Do you think that was just pure naivete? Do you think there's
anything to that? It didn't seem to pay dividends. I think there is something to it. We did not have
enough time. And I also think Donald Trump is a moment in time that was a disruptor to that.
And had it been under a more normal Republican presidency, I think it would have stuck a little
more easily. And the reason I say this is because we've seen this in some states,
right? I talked about North Carolina earlier. It's also true in Georgia, where the tremendous
investments that have been made in Georgia related to clean energy, batteries, clean
transportation are something that Georgians value. And I just don't think it had enough time
to do that. I don't think it had enough time to do that. I don't think it had enough
it's not geographically diverse sufficiently, right? You know, we're talking about dozens of
places, maybe hundreds, but it's not like, you know, we're covering all 219, you know,
Republican congressional districts or whatever that number is right now. I do think that there's
a possibility for that. However, it's clearly not what you should rely upon as a strategy.
It's like deciding you're going to grow your own garden for all the food you eat
this year, right? You plant the seeds in the spring and what are you going to starve until
you harvest in the fall? That's just not how the world works. And so you have to do the political
work also. And that means the relationship building. That means the accountability work as
well until your seeds for your beans can grow into a beanstalk, to extend my metaphor. Because
that is a slow strategy. That is not a fast strategy. In terms of trying to persuade companies
to get more involved and to give more money and to be more involved in politics, it is the case
that trump is kind of crazy and vindictive and he has shown a willingness to go after specific
people and companies if they cross him in specific industries like you know speaking of like mythic
power like in an entirely irrational way that i think is really uniquely well designed to produce
fear. And so I expect a lot of these companies, you know, and maybe this partially explains the
industry's overall unwillingness to fight more explicitly because they're just afraid to some
extent that fear is justified. Do you run into that when you're talking to people? And I guess
people can donate to your PAC without being disclosed, right? Maybe that's some shelter.
the PAC is all disclosed, but they can support the 501c4 advocacy work that is not exclusively
political and be anonymous. And so there are certainly people who have contributed to the
C4's advocacy work in order to be, and wanted to be anonymous. All right. So let's just break this
down for a second. Donald Trump has been vindictive to the people who have attacked him personally.
And I do not think we have seen a lot of evidence of him being vindictive to the people who stood
up for themselves in a way that was like good faith advocacy. And the one I'd talk about right
now is the offshore wind industry has gotten run over. They mounted a litigation defense through
the regional affiliates for regional clean energy kind of trade associations successfully. I think
they've won like five times in court or something like that at this point. Yeah. There hasn't been
any retribution. In fact, what we're seeing is that offshore wind is becoming now a topic in
the negotiation around the permitting bill. So I think there's a like Trump respects strength,
not weakness. That is something for people to hold on to. It has to be good faith advocacy.
It's not attacking Donald Trump personally. It's standing up for yourself. And that's a very
different sort of thing. My impression has been that the people who have drawn the fire were the
ones who were weaponizing against Trump personally. And that's not what we're doing. In the primary
elections that we joined this year, and more than one of them are charged against the incumbent
Republicans that they were not loyal enough to Donald Trump, that they were not MAGA enough for
Texas. We did defeat Andy Ogles despite Donald Trump campaigning for him. I think we were the
only outfit to defeat Trump during a primary this cycle. But the next day, Donald Trump disavows
Andy Ogles as a terrible candidate. True, he was a terrible candidate. I would say he did not do
his part of the deal with the president. He should have built himself into a stronger candidate.
Really just a terrible human, if I may go slightly beyond your description.
Yes. A terrible human. And boy, there are some really terrible humans running in the general
election too. The things we run into as we prepare, you know, these candidates are just
really, I can't believe this is what Republican party is attracting as candidates. Anyways,
yeah, some people are afraid. Viewpoint discrimination is a real thing in the Trump
administration, but it's also, these guys are a moment in time and yeah, we'll get past this.
Now, along the way, there's going to be a lot of wreckage.
The offshore wind industry is one example of that.
Well, I mean, permitting is frozen for public lands for solar and wind.
There's a lot of suffering going on.
Again, it's not clear to me that if they fought harder and stood up for themselves more, that that would get any worse.
I mean, how much worse can it get?
He seems to be doing everything he can to kill them.
Well, if it's vindictive, I think their history has been that they retaliate.
if you're doing good faith advocacy, standing up for yourself, I haven't seen too much evidence
that that draws attack. So that's the executive branch. To some extent, that's beyond your reach,
at least based on your current strategy. You're not really in the business of trying to do anything
about that. I don't know what anybody could do about that. Well, we're keeping an eye on what
might evolve in presidential primaries. Right, right, right. Well, we'll get to that. So,
I mean, I did want to ask about the partisan thing because clean energy, I think, has traditionally and is still largely coded as a lib thing.
In practice, your strategy, even if you're purely looking at what do you do to our industry, even if you're not explicitly using partisanship as a differentiator,
In practice, you're going to mostly end up supporting Democrats and opposing Republicans.
Do you think that ITC specifically being coded as a Democratic-aligned PAC is a risk or a problem or something you think or worry about?
It's not what I want, and it's not what I think our supporters want, because that does not actually reflect who the industry is.
we are all types of political persuasion. We're every flavor of American. And I think
it has been more difficult to find Democratic targets. So that's the thing. But I think as
we look forward, we'll look into the Democratic primaries and look for opportunities there as
well. And there are plenty of places, and I've experienced this personally as a solar developer,
Where the local Democrats were the problem and it was not the local Republicans were the problem. And we will be looking for those opportunities for sure.
So how are you approaching it? Like the general election, general elections are different than primaries. Primaries are uniquely designed for someone with a decent chunk of money to come in, have a big effect, make a big impression on the lawmakers involved without making huge ripples outside that primary, basically.
you know, it's sort of ideally set up for what you're trying to do. General elections are a
little bit different. There's more press involved. There's more scrutiny involved. There's more money
involved. And there's more, you know, if you're just in a Republican primary, you're going to
get a Republican out of that one way or the other. But in these general elections, you have to think
about like, what's going to be the composition of Congress at the end of this? And how is that
going to affect things? So I'm just curious how your general election strategy differs from your
primary strategy. It doesn't just look like we're partisans, you mean? Yeah, or partly that. And
just whether you are behaving any differently, given the greater scrutiny, given the greater
publicity, like if you're thinking about general elections differently than you think about
primaries. I mean, yes, certainly you're right there. Primaries are designed that a large
checkbook can make a big impact. And that's because people, voters are not in a partisan
silo where they're unmovable. Whereas in general elections, a lot of voters retreat into their
partisan bunker for lack of a better term, and very few of them are movable. And so the money
just doesn't go as far in a general election versus a primary. However, because of our way
of targeting where we look for the opportunity to make an impact as one of our criteria,
I think we have chosen races where we can make an impact. That's one. The second is
The affiliation of these Republicans with the House Freedom Caucus, in our view, is dispositive of their fitness for office. In some ways, our problem is not with the whole Republican caucus. It's with these fanatics who
fanatics who
wanted to deny the industry a glide path, went and demanded the administrative assault on industry
from President Trump. I mean, Ralph Norman, Chip Roy, Andy Harris, they all marched up to the
White House and demanded the president stop the permits. Ralph Norman went on television to brag
about how he was getting the president to stop permits. So that House Freedom Caucus should not
grow is one of our perspectives. And some of them we will confront in primaries, and some of them we
will confront in general elections. And there's different paths to victory. That's been one of our
focuses, has been either the members of Congress who signed the repeal everything, including
retroactive repeal letter, or their affiliates will be part of the House Freedom Caucus.
So I think that is good faith advocacy. That is not partisan behavior.
Mm-hmm. And then looking past the midterms, then you're in presidential election season,
basically. I mean, it starts these days, more or less, as soon as the midterms are over to all of
our great distress. How are you thinking about that? There's a whole nother cycle of congressional
elections, obviously, alongside that. But then are you thinking about getting involved at all in the
Democratic presidential primary? I mean, speaking of like,
or the Republican presidential primary, which speaking of lots of scrutiny, lots of money,
lots of deep enmities and lines drawn in various places, like just a more fraught landscape.
How are you thinking about presidential primaries?
I think the analog is what the ethanol industry has done over the last 40 years,
where they have essentially used one state as a gate, that if you wanted to get out of that
state, you could get out of that state. And so I think that's a very good thing.
You had to adhere to them. But not everybody can dominate Iowa, though, you know?
Well, for the Republicans, Iowa will remain important. And that's important in a very big
wind and solar industry in Iowa. Michigan has its own clean energy industry. So does South Carolina.
So does Nevada. The early presidential primary states and caucus states have very important
clean energy industries in them. And I think as an industry, it's a good organizing moment,
right? It's not necessarily that we're going to choose one of those.
One of these candidates is our horse to get behind. What happens during presidential primaries is
important to remember is retail politics in a very real way, where candidates go into diners and
Kiwanis clubs and like, you know, kiss babies and take their photo taken with grandma and all that
sort of stuff. Well, they should be met with, you know, I'm a wind farm family. I'm a solar farm
family. T-shirts and Republican voters who have been organized, who are part of our industry,
to deliver a message to J.D. Vance or Marco Rubio, or if it's Kamala Harris or Gavin Newsom or
whomever, you know, that these issues are important to us. The ethanol industry did is they had
organizers on the ground in Iowa, and they also got Iowans to pledge that they would not support
someone who did not support the ethanol industry during the Iowa caucuses. So I think that sort of
organizing project is like an important opportunity during the presidential
primary season. And that's, again, not choosing one horse and getting behind them.
That's really about good faith advocacy on behalf of the industry. And I really use that term
deliberately good faith, because like bad faith is if you just act like a partisan or, you know,
good faith is if you're really trying to advocate for your cause and your issues.
Well, let me ask you about this, like the NRA and similar groups like that, and maybe I
bet crypto probably also has something like this going on, which is something
like you, presidential primary candidate, have to support bill X or policy X. What do they call it?
NRA, there's a term for it, but basically like they grade you on these specific policies,
the scorecard. Yeah. Have you thought about something like that? Like, again, that starts
to flirt with policy decisions. Is there a red line or something that you would tell candidates
like you must be on this side of this line? Yeah, people keep on wanting to drag me into policy
decisions. I would really defer, to be honest, to our trade groups for that sort of what should be
on the scorecard. And I know like if you think they're feckless, Dave, that's not satisfactory
to you. But like that is where actually the industry has its conversation around what sort
of policies we want to support and what we care about. I somewhat have to respect, you know,
that process. Okay. Well, let me ask about this. I meant to ask about this earlier,
but this is a bee in my bonnet. So I want to get your reaction to it. To me, American Clean Power
Association, it's crazy to me that that is like half gas, right? That that is half fossil fuel,
that the trade group is half fossil fuel. Like the kinds of things, the kinds of policies I think
clean energy should want are the kinds of policies that would have clean energy substituting for
natural gas. Just to be clear, so all your listeners understand, you know, what we're
talking about here is many of the companies that are on the board of the trade association,
are diversified energy companies that have large clean energy investments, but also have fossil
fuel investments. You know, example might be NextEra that has lots of gas generation and nuclear
and, you know, other power technologies, but is, let's be clear, the largest investor in clean
energy in the United States. Yeah, that's kind of what I was getting at earlier. Like the companies
themselves are conflicted, but then like, where is the trade group that can advocate for policies
that would replace gas with clean energy?
Yeah, I think that, I mean, that's not what the industry is in business to do,
right? The industry is in business to build its own technology, to build solar or to build wind
or build energy storage. A consequence of that will be that resources, power plants that have
fuel costs, like gas and coal, will be losers at the end of the day, right?
And in home heating and cooling, if heat pumps replace furnaces, they're going to shut down
pipelines. Like, that's the point of clean energy.
If you're a solar developer, let's say you're not one of these utilities who spun off a clean energy
business. Let's say you're just, you're a company, you start your clean energy business, you only do
solar, you know, something like that. You didn't get in business to replace gas. You got in business
to build solar. And that's what I think the climate community, the environmental community
needs us to be great at as an industry is building our technologies. We need to be the best
absolutely at building more solar, at building more wind, at building more energy storage.
I think there are moments when there's a, could be a policy decision that advantages our technologies
over gas. I can't actually say I know how those have been worked out. I have not been in the room
when, you know, that's kind of become an issue, but I don't think you're wrong that there are
conflicts there. And I just don't see, well, let me put it this way. I haven't seen our trade
associations be less rigorous in their advocacy for solar, wind, and energy storage because of
their membership has fossil fuel investments as well. I think the people who work at those
organizations are deeply committed to the success of clean energy in a way that's very competitive
sometimes that I've enjoyed seeing. And you're right that sometimes there could be a moment
where there's like a policy decision where it's, you know, this will hurt somebody else to help us.
I mean, anything that, for instance, say you raise efficiency standards or whatever on home
heating to the point that- I've never seen our trade groups work on that issue, by the way.
Well, that's exactly, I mean, are they going to work on an issue?
They're not actually thinking about the longitudinal growth of electricity demand
in general. Let me put it that way. Yes, but the clean electricity industry
ought to be thinking about that. Don't you think like that's-
Yes. Total addressable market is a very important part of our industry's long-term success.
It's just not in the cards. It's just like, it's not happening. You know, I mean,
it's an interesting conversation about whether it should. I would say that of these trade groups,
SIA is maybe the best position to take that on. They do not have any utility members. It's part
of their charter. They probably do have independent power producer members who have,
you know, thermal generation, who have fossil fuel generation as well.
Also, there's been a lot the industry has had to deal with. We have had the IRA,
we've had trade issues, we've had permitting fights, and the size of the addressable market
for electricity, it should actually be something we're allied with, like the Edison Electric
Institute on. It should be something we're allied with, you know, the utility sector more broadly.
But I just haven't seen that be a thing yet. It's a good idea. I'll bring it up in a meeting.
Yes. I mean, and this is just the final thing I'll say on it. Insofar as the total addressable market
for clean electricity grows, it is probably not going to be a thing.
The mathematical flip side of that is that the total market for natural gas is shrinking. That's
kind of the only way this works. So like this weird notion, this weird notion in the industry
that we're all be friends, that we're all on a clean, we're all in this trade association together,
that we all rise or fall together. It's just like crazy to me. It's just, I mean, maybe like
politically, I understand why we're at that spot right now, but like sooner or later,
we're all going to have to confront the fact that we're all going to have to confront the fact that
there's a choice.
It feels like a moment in time on the permitting bill. And maybe we're going to have to go back
it was the same on the infrastructure bill a couple of years ago. Okay. Well, I've kept you
too long. I do want to just ask as a wrap up, looking past November, where are you trying to
get? Do you, as ITC, think that a lot more clean electricity companies ought to be giving you
money and that you ought to be a lot bigger? Or are you trying to sort of galvanize other changes
in the industry's behavior and the industry's political behavior? Like, where do you want ITC
to be, say, in five years or 10 years? Sure. Well, I mean, in my ideal utopian,
we're friends with everybody. We're just part of the background of America. And we're neither,
you know, the Republicans don't hate us, the Democrats, you know, like us. That's my utopia,
right? Like where geothermal seems to sit weirdly. Yeah, we're not necessary. I think that's
achievable, actually.
You know, just because the nature of how we are the only people who can deliver what America needs
in the next five years. There's just such an inevitability to us. You know, so I think in
my ideal scenario, we don't exist, but I'm also a realist. Because there's no need because everybody
loves you and is supporting you. Yes. Yes. Or we exist, but we're like,
I don't know, the American nuclear fleet. We never get used. So let's hope that always the case.
That would be one scenario. But I do think what the industry needs to do more broadly
is massive, bigger investment in public affairs activity, including relationship building at the
state and local level, communications work. And, you know, for another show, another episode,
I actually have a whole vision for what that could be, what that could look like. You know,
based upon my experience, having built large political apparatus in the past for either the
labor movement or move on. And the reason I think that's important is because I think that's a big
investment. And the reason I think that investment is necessary is we have non-economic barriers to
deployment, right? There are things that are in our way that have to do with public affairs,
public education, community engagement and relationships. And so that investment has to
happen. It has to be done at an industry-wide level because it is larger than any one company
can do by themselves. And that has to be something I hope companies come to realize. I've mentioned
NextEra. NextEra is a company that's been doing a lot of work in the industry. And I think that's a
company I admire a lot in terms of their investments and how well they've done, you know,
figuring out how to scale renewables. And some of the technology they've developed around deploying
renewables internally is really remarkable. Some of it's spun off into separate companies.
And they have like a very small public affairs footprint across the country.
And, you know, I think inside Florida where they have their utility, it's gigantic.
But it's like relative to what the competitors, you know, that they face have, it's much smaller.
It seems like. It's an explicit decision on the part of the industry to sort of keep its head down.
You know what I mean? It's across the industry. Like, it's better for us just to plug away.
And you're saying it needs to speak up.
I think it's to speak up, but build relationships. And I say that as an organizer, former organizer,
like relationships are the fundamental building block of organizing and power building.
You know, if we have someone who knows all of the state reps and state senators and mayors and county
that level up to a member of Congress, right, that's a way to have influence over that member
of Congress. And we just don't have that sort of depth of relationships across the country.
All right. Is success for you, let's say, in six months?
All right. We need a list of wins.
You win these, whatever, 15 races?
Maybe in the end we have, well, yeah, it'll be. Or seven. No, seven.
Yeah, there'll probably be. No, in the end, we'll do some governor's races we haven't announced.
There'll probably be. Over 15. It'll be over 15 races, hopefully. And then we're in the middle of a presidential
primary where we've organized, you know, people in those states to advocate for solar, wind,
and energy storage.
And having won those 15 races, or at least hopefully most of them, you think that will
be sufficient to get some of that mythic power you discussed earlier?
If we do a good job telling our story, it'd be much better to have like a hundred million dollars,
and the bank too. But look, I've done this on other issues. I led the U.S. campaigns to end the war
in Iraq, as you know, Dave, for many years when I was at MoveOn. We didn't have a hundred million
dollars, right? But Hillary Clinton didn't become president in 2008. There's different ways to get
things done. And if people listening like what you're doing, who can help you and how?
If you're a U.S. Look, if you want to. Contribute to the PAC, you're welcome to at investtomorrow.org.
Anyone can do that? Or do you have to be. You need to be a U.S. person or a U.S. corporation, no foreign money. And yeah,
I think you have to be 18. It has to be your money. All the things that normally
are part of giving to a political campaign. That's the number one thing.
All right. We'll wrap it up there. I'll just say that I was very happy when you guys popped up
and started doing this, because as you know, I've been pounding the table for years,
for something like this, something like this mythic power, which involves both fear and
attraction, I think. As you said, and people have been leaning on the attraction part and
betting on the attraction part almost solely for many, many years now, and it's just not working.
It's also not sufficiently attractive. I just want to note, people talk about how much people
like solar and wind and energy storage, and all that's true. There's different. There's a difference between agreement and popularity, and people confuse those two
things. What we have as agreement with people, the iPhone is popular, right? We're not the iPhone.
Maybe for you and me, we're the iPhone, but for most Americans, they want their lights to work,
and they want their bill to be moderate, and they don't want dirty skies and dirty water.
And we can deliver all those things, but we're still not delivering
$3,000.
Songs in their pocket and social media, we're not popular. There's a difference.
Do you think that is an achievable thing for people to care enough about energy period to. Normies to care enough about energy period to really get invested in?
Well, it's an intangible good, right? That's the thing that's complicated. It's not like
you can't touch it, taste it, feel it, smell it, hold it, eat it.
Well, I've been wondering, with all the smart appliances and the smart home management,
moving in, and the balcony solar, and the EVs, there are ways now that energy is bumping up
against people's lived experience. I just wonder if that's going to amount to anything.
Time will tell. I don't want to be a cultural predictor here. I mean, I love my home
electrification projects, which are underway and almost not fully complete yet. And I really
enjoyed my EV driving tremendously, but I think about electricity all day long, Dave.
I know, I know. Same.
I have completely lost touch what other people, what normal people think about it or whether they
do at all. All right, let's wrap up there. Thank you for walking us through this and thank you for
what you're doing. Thank you for what you do and happy to be here.
Thanks, everybody. You've been listening to Volts, founded and hosted by me,
David Roberts, produced by Nate Peavy, and supported entirely through the generosity
of listeners like you. If you value conversations like this, please consider joining
our community of paid subscribers at volts.wtf. See you next time.
Podcast Summary
Key Points:
The clean energy industry has long been politically underrepresented despite being the cheapest and fastest-growing power source in the U.S.
A new coalition, the Invest in Tomorrow Coalition (ITC), has launched a strategic, aggressive campaign to challenge Republican lawmakers who oppose clean energy tax credits.
The ITC targets not just policy advocates but individual candidates, using targeted spending to defeat them in primaries—such as defeating Chip Roy, Andy Ogles, and Ralph Norman.
The strategy emphasizes "mythic power" by appearing as a fearless, unpredictable force rather than a traditional industry group, creating lasting fear and reputational damage.
Campaigns focus on candidates aligned with the House Freedom Caucus or who openly oppose clean energy, aiming to disrupt Republican political dynamics.
The coalition operates independently of traditional trade groups, avoiding partisan alignment to maintain credibility and avoid being seen as a purely Democratic effort.
Industry leaders note structural barriers—such as foreign ownership, project finance models, and lack of political experience—to explain why clean energy has historically underinvested in political advocacy.
The long-term goal is to shift perceptions by demonstrating political power, building relationships, and enabling clean energy to become a bipartisan, respected force in national policy.
Summary:
, has long faced political neglect and ridicule, especially from conservative lawmakers. In response, a new independent coalition called the Invest in Tomorrow Coalition (ITC) has emerged as a strategic, aggressive force in American politics. The ITC doesn’t rely on traditional lobbying or broad messaging; instead, it deploys targeted spending to defeat Republican candidates—particularly those aligned with the House Freedom Caucus or who have opposed clean energy tax credits—using a guerrilla warfare model.
By appearing unpredictable and fearless, the ITC aims to instill fear and reshape perceptions of clean energy as a powerful, politically viable industry. The strategy emphasizes disrupting political narratives rather than promoting policy, with a focus on damaging reputations and curating political discourse among lawmakers. While the coalition avoids direct partisan alignment to maintain credibility, it acknowledges structural challenges, such as foreign ownership and lack of political experience, that have historically limited industry investment.
The long-term vision is not only to win elections but to build a legacy of political influence that makes clean energy a central, respected force in national policy. This shift marks a significant departure from past industry tactics, signaling that clean energy is now actively asserting its power in the political arena.
FAQs
The Invest in Tomorrow Coalition is a super pack of investors and entrepreneurs that targets Republican candidates to build political power for the clean energy industry. Its main goal is to demonstrate the industry's strength and influence by defeating opponents through targeted spending and strategic messaging.
Unlike traditional efforts that rely on public relations or lobbying, the coalition uses a direct, aggressive political strategy—focusing on defeating specific candidates through campaign spending and creating a narrative of industry power, rather than simply promoting clean energy policies.
The coalition has successfully defeated three Republican U.S. representatives—Chip Roy, Andy Ogles, and Ralph Norman—through targeted ad spending and independent expenditures. In one case, it outspent both campaigns combined and helped a new candidate, Charlie Hatcher, win by attacking the incumbent’s positions.
Not necessarily. The coalition often targets candidates who are aligned with the House Freedom Caucus or who have made strong anti-clean energy statements, even if the alternative candidate is not a clean energy champion, to demonstrate that the industry can influence outcomes.
Primaries are more susceptible to large financial impacts, allowing a small group to make a decisive difference. They also provide a chance to target candidates with strong anti-clean energy rhetoric before they reach general elections.
The coalition operates as an independent group of investors and entrepreneurs, not a political arm of the Democratic Party. It maintains distance from trade groups and avoids being perceived as partisan, focusing instead on demonstrating the industry's power through action.
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