"Time To Sell!" Doug Demuro's Shocking Prediction For Used Car Prices, Broke Buyers & 2026 Economy

Katso Abu, vanha lampu! Jos vähän pyyhin siitä pölyä. *sä* Ooooooh! No niin, mä ol' lampun henki, ja saat sä jätet tiedet, mitä sä oravaksista pahtuu. Sulla on kolme toivomusta, ikä sä aatoi valisää toivomuksia. Mitä laitetaan? Kulho, musikka! Ja sitä uutta valiöjukurtti luonnonmakeaa, jonka maki osan hedelmien sokereista. Kulho, musikka! Valiöjukurtti luonnonmakeaa! Kuiittiin arjen klasikka! Valiöjukurtti! Kulho, että tämä on näitä videota, että tämä on näitä videota, ja mä oon tärkeää, ja mä oon tärkeää, että tämä on näitä videota, ja mä oon tärkeää, että tämä on näitä videota, ja mä oon näitä videota, ja mä oon näitä videota, ja mä oon näitä videota, sign up for your $1 a month trial at shopify.com/ich. Go to shopify.com/ich. Again, shopify.com/ich. Thanks again to shopify for sponsoring this episode. I think we asked you this last time, but I'm curious to know your answer this time around, which is what car has the most smiles per gallon? Like literally per gallon, or just like per dollar? Like per dollar, basically. Um, I mean, how is it not Miata S2000 kind of thing? Those cars, I often think to myself that if I didn't have, if I didn't have any ego and need to be driving around in like the car that wins cars and coffee, like I could get a K-min GT4, a boxer spider, an S2000, a Mustang GT, a Shelby GT350, honestly, that's a really nice car. There's a lot of those cars, but they're never going to like turn heads, but they, all those cars provide like real fun for not crazy money. I would get any one of them, I think, those cars, and probably a bunch more would be fun. A nice Hellcat would be cool too. As a fast. I'm curious, what car brands do you think just to keep getting better and better and better? I really focused on improving themselves. Most of them, I would say, do. Um, however, some of, in a different way than others, you know, a lot of enthusiasts would be upset at BMW, because although BMW has improved in a lot of ways over the last 30 years, they've kind of left behind what was once a core for them. But the cars are great. Um, Audi continues to do a great job improving. I think Mercedes-Benz technology and comfort and refinement is probably better now than at any point in their history. And there's not a lot of car companies I would point to right now is the very best time in their history. And I actually think that Mercedes-Benz is in that place right now. Um, I think, either a few brands that I think don't, that are maybe, that are not refining and improving quite as well. Often I find it actually to be a bit of a trait of the Japanese brands that don't really take kind of some of the risks that the other ones do. I have a Toyota, I love it dearly. Um, it's not a tech leader, you know, same with Honda. Um, the Koreans are clearly at the very forefront and they are clearly always refining and always really trying new stuff and weird stuff and seeing what sticks in kind of an admirable way. You look at basically every other brand and they have a very similar design language and the cars aren't that different and, uh, the Koreans are like, we'll do a weird boxy thing here and we'll do a circle thing here and we'll just see what people like and we'll do weird technology and maybe it'll stick and maybe it won't. And that's kind of been special. And the sales numbers speak for themselves. Those cars have been popular. Who's buying the brands right now, like Lincoln, Cadillac, Chrysler, Buick, Jaguar, Saturn? Do they still do Saturn? No, Saturn, Saturn. No, but it's okay. It's only been 18 years since the last Saturn. We'll talk about this later. So you just missed it. Saturn dealers, who said, I wonder then, will they go up in value? No, they only made disposable trash. See, I like the Saturn sky. That was good. The sky was good car. That was the one I actually got. I was 15 or 16 when that car came out. I thought that was the coolest car. There was a turbo version that was 260 rear-wheel drive horsepower. Ultimately, Miata was, that was a cool car. Who's buying those? I don't know. Those brands are tough. They're in a tough spot. Lincoln especially because it's sad. They really wanted to invest in Lincoln and they should have invested a little more. Lincoln actually makes some good cars, but they're not finding a lot of buyers. Chrysler in general is in a lot of trouble. Cadillac is trying to really revitalize. Yes. They got Formula One now. At the end of the day, Escalade will always be a big success. They've always tried to build on that. I think they're actually in an okay place right now. Cadillac leaned a little too far into electric dough. I think that might hurt them. But there are people for those cars. But those brands just, they haven't, for 50 years, they haven't quite been as strong as European companies. Cadillac, I thought throughout the 70s and 80s, they're supposed to be the role's voice of American cars. Yeah. The 70s and 80s literally was. Cadillac was the aspirational automotive brand in the world. American brands in general, Ducenberg, the Packard, those brands, America was the standard of the world in that era. Things kind of changed and Cadillac sort of lost that. I don't know, the gas crisis and they rested on their laurels and this and that. You can point to a lot of stuff throughout that era. But ultimately the Germans showed up and really knew how to build a luxury car. And then the Japanese showed up and that was another blow. But Cadillac still has some competent products. No one makes a big SUV like Cadillac and that's still popular. And those are popular globally. I mean, you go anywhere in the world that people want escalates. That's like a thing. Even they don't even sell it in every market, but they find a way. You see them in Japan, it doesn't matter where. What types of cars are people most drawn to right now? Is it the midsize? Are we seeing sedans becoming less popular? Yeah, I mean SUVs are going to remain, I think. I remember 15 or so years ago, Chrysler canceled all of its sedans. And remember, like we're done. SUVs are the future and it's going to be a permanent shift. And I thought that was really bold. And boy, is that turned out to be true? People don't want cars anymore. Car cars. The sedan is trivling. Now I will say, the popular sedans, they're still a long life left. The Honda Accord Toyota Camry and Prius and the popular cars still are going to go for a while. But the writing is on the wall with the future of the car. It will kind of more and more become a little bit more of a niche product, I suspect, as people just want to set up higher. And there are no compromises with SUVs anymore. You used to be compromised on ride quality and fuel efficiency and all this stuff. And you just aren't anymore. They drive like cars. Which car make has consistently disappointed you over the past few years? A few years, past few years. Which car make just progressively gets worse? I wouldn't say progressively gets worse, but I have consistently found myself disappointed with Honda and with its inability to really go out and take some of the risks that its rivals are taking. Honda has six core products that are the best in the segment. The Odyssey, the Accord, the Civic, the CRV, the HRV, the cars that you buy. Of course you buy those. But other than that, there have never been a concerted effort to try to improve in other directions. And when they do it, they're so cautious. Even with Acura, they're so cautious. They're not actually going after what they could be doing and spending money to really try to conquest. They're just sort of like holding up at the six car core and not really taking substantive leaps. Toyota has made a ton of money in the last ten years with off-road SUVs. Honda won't touch it. Pick up trucks has been a massive sale success for a lot of companies, including Toyota. Honda won't touch it mostly. The luxury brands, Honda has never funded Acura or strategically given Acura what they need to really succeed. And you look at some missed opportunity there and that's disappointing. It's weird. Even Acura is another one of those companies where I'm like, what is their target demo? Who buys Acura's? Why would you buy an Acura if you could just go buy like Alexis? They only at this point Acura's down to basically two products, which are SUVs. There's a mid-size of the RDX and a larger one called the MDX. And the people who buy them, honestly, what it is is people who can't quite afford the Mercedes-Benz or BMW or Audi. Like Lexus. Yeah, Lexus is there too. And Lexus now has its most competitive SUV lineup of all time. So if I were Acura, I'd be especially anxious right now. Acura's tend to be maybe a little bit cheaper than Lexus is. And there are some people who are really sold on Honda reliability. But if that's your core, that's not a great, you know, you want to be growing. That's not really a great core to have necessarily. There are just some car brands out there where I'm like, why do you even exist? I feel like you could have, for the average person, maybe five brands. And it's kind of like all you need to get out, like just the menu. Yeah, you just like Toyota Honda. That's what Tesla's doing. Yeah, Tesla. You probably could. Like, I don't know what all these other great- Most people would eventually fit into one of those boxes. If they had-- If they had-- When there are so many better alternatives for more reliable companies, there's just no, I don't know who's buying those. Yeah. That is definitely true. Most people would definitely fit into one of those boxes that they actually had to. However, people like choice and automakers are good at style in some cases and marketing and ways that others aren't. And, you know, does Audi do anything better than BMW or Mercedes-Benz? Maybe, maybe not, however. They have a demo. Like it may have a demo. And so, like, those, the Audi demo wants an Audi, right? Like, you can draw that-- you can make that to all 35 car brands. People, there are people who want Volvo. I have a lot of neighbors where I live who do not want to own a Mercedes-Benz at BMW, the showy ones. They want a luxury car, but they want a Volvo because Volvo people are fanatical. They have a really high heart. I have never realized how crazy some Volvo is. They're great cars. What are these people about their decision? And you can see how they kind of arrived at their conclusions, you know? So, what are the best cheaper alternatives that you've seen? Honestly, mainstream brands are making the best cars that they ever have. Like, a Prius. The current Prius is an amazing car. The current Honda Civic Hybrid is an amazing car. They're going to be a little louder. They're not going to quite have the level of refinement and the stitching on the seats and all that. But like, you know, 25 years ago, I get in some of these cars. We have in the office, you know, the 95 Toyota Camry. You get in some of these cars, and they're so bare bones. And that's not true of regular cars anymore. Regular car now has heated seats, has heated rear seats, has cooled seats, has a heated steering wheel, has a 14-inch center screen with car play. Like, I sometimes think about this. Like, I got to super up back, press car at my house right now, and I'm thinking, why is anybody spending more than this? If you're not into cars and you're spending more than $46,000 for a car, why? Unless this is a thing that you're literally enthusiastic about, this gives you everything you could possibly need, you know? And that's true of a lot of different mainstream cars right now. What do you think of the Hyundai Genesis? That looks kind of like the Bentley. Yeah, no, the Genesis brand has been taking off. The Hyundai has seen that there's a lot of money in Lexus and Mercedes-Benz, and they want to go get that. Tough time to be launching a brand like that, but they seem to be doing a decent job of it. They now have a couple SUVs, which are pretty successful. Jury's still out on whether that brand will be successful. It really is going to depend on exactly how much investment they're willing to give it. But I think they're great. And one thing that Genesis is doing that other brands are not doing is they are specifically targeting luxury. So many brands have focused on sport and performance. So like so many cars when you get in the seats are pretty tight, and they've got this sporty looking interior and bright red lighting. And Genesis specifically said, "We're going to go after the buyers who don't care about that, but want like a really high quality." So it's nice aluminum and leather everywhere and everything. And there's something to that for sure. It is a nice car. And what about futuristic tech that you've seen? What are you most looking forward to doing? Just thanks to the cars. Bolling allies. I'm telling you. There's a lot of great stuff. I mean, I think the continued advancement of self-driving is going to be the greatest thing that ever happened to like American commuters. I don't know if how often you use your self-driving. I never use it. I use it. It is the greatest thing in my life. When I'm on those types of drives, like if you're in bumper to bumper, you probably don't commute, right? So you probably not. But you can imagine like if you're commuting to San Diego from Tomekular, from you know outside Houston, or what do you like there's? You know, you're sitting in bumper to bumper on the 405 or the DC beltway. Like you don't have to do anything. That's kind of nice. And that's the tech that I'm even as a car enthusiast, I'm most excited for. I think the daily driver cars that should be appliances and can be appliances, and that's totally fine. What do you think of them turning all of these things then into subscriptions? It just seems like more and more and more companies are leaning towards, hey if we get all these people on a subscription with us, we'll make a lot more money. Sure. But I mean you know that's the right business model. So if you can trick people or trick is the wrong word. If you can convince people to do it, the automakers are really open. They can convince people to do it, then they're going to do it. So the question is how hard are people going to push back? And that kind of thing. I mean what do I think of it? I don't want to do it. But like do I want to do anything? Do I want to have 19 different TV subscriptions so that every time my son wants to watch something, I got to actually Google how to watch it, you know, before I can actually watch it? Yeah. That's insane. But like that's the best way for those companies to monetize those things. And that may happen with cars if we let it, you know. I think they're going to have a subscription for everything. Like you want a subscription for tires? Yeah. Just pay monthly, this low price will give you new tires every time you need it. Yeah, I never thought there'd be like a phone subscription, but that's exactly what it is. Is the thing now? Or I've seen the remote start subscription for 20 bucks a month, you get to remote start your car. Yeah. It's not even mean. If you want to pre-heat the car, just have hard. Yeah, but you have to unlock it with the subscription. But there are some benefits to this remote because it's through their app that kind of controls like where the car is positioned and all that. So let's say I flew out at the airport and my wife's coming in the next day. You know, she doesn't have the key on her. I can start the car from my app. I'm in Hawaii. I can start the car for her and she drives it home and then gets the key. She doesn't have to carry it with her or whatever. Are you going to imagine scenarios where you're not wanting it? Yeah, yeah. I didn't do it in my sequels. Once the free period ended, I gave up. I can see the most of it. Adding a subscription for different drivers in the car. If a driver wants to, you know, I put Jack on my Tesla key card, it's like, that's 10 bucks a month. All of this stuff can happen. The question is, you know, will people let the automakers get away with it? So far no. Automakers have tried, like, I think it was BMW tried heated seats and there was such a backlash that people, like, that people, I actually find it odd how big of a backlash there is because to me, it's almost entirely a consumer, it's like a way of framing your thought really. Like, we have no problem paying 10 grand more for the bigger engine. But we have a problem paying 150 bucks a month more for the, for the, for an electric car for like the more power. And if you actually think about it, it's not that different, right? How, how many, you had the bigger engine, you paid 10 grand more for it. How long did you own the car, divide that by the number of months? That's how much you paid per month, right? Like, it makes some sense. But that's not how people think about it. And, and we made that, we tried to go down that road and our podcast is like a thought exercise and people were vicious. That's not how they think about it. You know what? I want to make a prediction. I think for electric cars, you're going to have to pay a subscription to unlock more range and more power. Yeah. There are, there are already EVs that make you pay more for more power if you want it. Yeah. It's actually, you know, it's interesting because done right, the subscription model for features actually could benefit the consumer. Like, what if you only want a car that has a heated driver seat, right? But I want a car, I got a family, I want a car that has all the heated seats. So you don't have to pay as much as me. You pay the $2 a month for the heated driver seat. I pay the $20 for the, you get the point, like you can actually see a way, but of course the, the companies will not structure it in a way that can do that. No. Like, you can see that happening. Like, do I, do I need a radio in a car? I need my only ever hook up my phone and use Bluetooth. I don't care about satellite radio. I don't care that it's even installed. The modules even there. I would happily pay the lower amount, you know, but with hardware, that's difficult to do. But with software, you could see it potentially. What's that one car that you could buy for really cheap or like a satellite truck? Yeah, yeah. There's like a bare bones thing and you pay for every little thing extra. Like, you want a radio, that's going to be interesting. But how expensive is the base model? There's been a lot of, we'll see, is the answer. Like, they said it would cost X, but it's EV and that included the, the subsidies which have gone away since they announced it. So who knows. But also like, who knows what these things actually cost by the time they reach the market, you know, five years from now. It's a cool idea. The thing that has generally stopped that has been manufacturing. Like, it is difficult to have like a menu. It's much easier to, okay, if they get the satellite radio, they also get the heated seats and they also get the heated steering wheel. And then the manufacturing process, it makes manufacturing a lot easier. Which in a way, I think, has probably made some of those features just generally cheaper. That's what's been hard for automakers to do it. Cars that had individually selectable options, it was always more expensive than like bundled packages. What's one feature that every single car that's made in 2026 should have? I don't know. I don't think there's anything that's like that essential that isn't mandated by the government. Okay, sure. Like backup cameras, but they, you have to. Like, I think most people, you know, you should still be able to kind of choose what you want. And some people really do want bare bones, ultra low end stuff. Sure, but like in terms of, let me say something. Let me say something. I think it's perfect front facing cameras. Front cameras are really nice. Very, not that many cars have them at all. I do think a camera review mirror is the greatest feature I've ever had in any car. And I think it should be in all cars. I do think that this is going to get me in trouble with the car enthusiasts. But I do think that hybrid technology has proven itself. It's already in most cars, but probably needs to make its way into basically every car at this point. Not necessarily plug-in, not fully V, but there are now ways to have mild hybrids that control certain components of the car, or that fill in a little bit extra in terms of power when you're accelerating. And they really, they're really beneficial in terms of fuel economy. And they don't seem to add that much more to the price. Yeah, front camera is nice, but the automaker can charge for that. You'll pay it. That'll be a subscription to have access to the rear camera. There are a lot of cars that come with the thing. And unless you pay the money, the thing is physically behind a thing. And it's laughable, but that's how it's done sometimes. How's cars and bits doing? Good. Strong. Best year ever last year. We're doing really well. We hired a new CEO about a year ago, who's done a great job really optimizing the business for success. And we're running the most auctions we've ever run. We're selling the most cars we've ever sold. And things are good. How does the CEO run the business different from you? Oh, I'm going to be clear. I didn't run the business nor am I qualified to. Okay. I make YouTube videos as a profession. I guess it'll be a run out of business. But he's a CEO. It's interesting. Now that I'm in this world, it's interesting to see people who operate at a high business level operate. They know what to do. They have an instinct. I have an instinct about cars and driving. They have an instinct about, here's what we should do this instead. Things I hadn't thought about, how to optimize or strategize and make things in processes improve and streamline it easier. Easier for employees, easier for our users, etc. What's been the most surprising? I don't think any individual thing has necessarily been tremendously surprising other than the overall. We thought we were running the business pretty well before. And then we hired a guy who knew what he was doing and it was like, oh, that's surprising. I didn't know that such a thing was out there. It's interesting to work with world-class people. It really is. That shocks me. How many employees do you have? 35, something like that. And how many work on cars and bids? Well, cars and bids on my YouTube channel are now under the same umbrella. They're the same thing. All of us work on collaboratively and all of it. How has your income broken down then between cars and bids and YouTube and everything else you have gone? I'm a good YouTuber. You're in a salary. I sold the majority of the business, combined the YouTube channel and cars and bids into one business. Well, sold them separately. That was the. I sold the majority to this private equity from the training group and now I just am a salary employee. How long do you have to work on the YouTube channel in that contract? Well, I mean, I get a good salary and I love the work. How about a cube? What the hell else would I do? Look at me. But is the other job I've ever had? Is it a part of the contract? No, I mean, there was sort of like an earn out period basically where I got, if I worked for a certain number of years that I got a. There was a carrot that I could grab if I wanted it. And I did that. But I'm not stopping. I truly don't know what else to do. You know what I mean? You would be doing it regardless. I saw the video you posted recently. Would you retire? If I wasn't doing this, I think I would do it. If I wasn't doing it for cars and bids, I'd restart my own channel and just do it on a smaller scale again. Is it more enjoyable to be a W2 than it is to be a business owner? I think it really depends on who you are. It depends on who you are, how much money you got, and where in your career and your family life you are. For me, it has been better. It has been nice to take a step back. It has been nice to hand the reins to someone who knows what he's doing. Who has optimized the business in a way that I never could have. That's been great. It's a little weird to like, I'm a salary guy. My whole life, I've been so. It must be nice of knowing how much you're earning. The variability of YouTube was punishing. However, I also remember months that were crazy. And you'd celebrate. I remember some months where it was really cool. It was like, I can't believe this happened. Do you get less joy though when you see a video hit like 3 million views or like a one out of 10? Because it's. You don't. It's like a same either way. Totally. I think my audience benefits from that. You guys and everybody else who's on YouTube in that world, kind of games that you put the best videos up at the quarter end of the year, like make the most money you get. How can I optimize this? I got no problem shooting a video with a car that I'm interested in and that this liver of my audience is interested in. Even if I know it's not going to kill it. And I love that. That's. That freedom is cool. But see, the most viewed video in your channel is that $150,000 I think I can pick up Trump. I'm never forget that. Yeah, yeah. Right. More than the Bugatti's and the Ferraris. But on balance, those types of videos have done better. Like if you really look at. If you have a spreadsheet with all of it, the supercar hypercar videos have always done, you know, X amount higher than. But I like the release. Sometimes I actually love doing supercar hypercar videos too, because they're very creative those cars. But I like doing the weird stuff too. And now I can financially justify it. Because yes, you see a video hit 3 million views. You don't get all that money. Any of it. But you see a video hit, you know, a half the views is normal. You don't get penalized. And that's kind of nice. Yeah. So what's your current involvement in the business? Like what are the things that you're responsible for? Primarily just creating the content and trying to, you know, be a good funnel to get people to cars and bills. Tidil thumbnails. Tidil thumbnails. Like what do you use? We thumbnails. What thumbnails. Yeah, I'm pretty sure. We have an editor named Nick who does most of our. Who does our video editing and does a lot of that kind of stuff. We fight about titles, me and Sean, who's our head of content. But I definitely don't. I'm not involved in the weeds like I used to. People ask me. I still know the kind of other view numbers more or less. But like people ask me, you know, specifics. And the stuff I would have known colds five years ago on them. And do you enjoy that? Yeah. I mean, I had. So this all coincided with me having kids. And so I'm kind of famous in our world now for kind of saying no to everything. Like it upsets Sean. Sean. I've kind of. I issued an edict. There's. I maybe I've told the strives. But if you go up to 405, if you go up to the freeway, at the 405 and the 73, there's a giant Hyundai headquarters building. And I've told everybody that I won't go north of there for any reason. I used to go to L.A. every week. It was to shoot. You know, there was this car or that car or this little car at dangling. Like if you go to Texas, you can get this video done. And it's been nice to spend a time with my family. And due to my amazing staff and crew, we've not really been penalized on views. We've brought cars to our office. I didn't have an office before. I would shoot in Mormon Church parking lot. That was my whole life. Now we have an office. The cars come to us. Obviously that rents up the cost. But there's a larger business that can help defray those costs. And we haven't been penalized in views. Even though I clearly am not. I'm releasing content at the same level. The content is just as good. The amount of content is just as free. I would agree with that. Thank you. The amount is just as frequent. In fact, we're doing more content than before. But I definitely don't have to grind as much. And within my world where I have a family now, which is definitely my most important thing, that's big to me. What made it the right choice to take your foot off the gas? Was it the family coming in? Was it an age thing? Was it a finance thing? Where you're finally? I'm financially comfortable. I don't necessarily need a grind, you know, pedal to the metal. It was all those things. But I mean, I would sort of argue against the take your foot off the gas thing. Because I'm actually making more content than I was before. It's just that I'm not doing the hard little stuff, sitting in the car going up to LA, editing the videos while I'm sitting on my cat. Like that stuff, the really hard stuff I've been able to. So from a content perspective and making the content, and honestly enjoying making the content, I'm still like the same dude I always was. I don't think I've taken my foot off the gas in that level. And I think our numbers reflect that. And honestly, I think our viewers feel that way too. Do you enjoy making the content more now than you did back in the day then since back in the day you have to do this stuff? It depends on exactly what content it is. I will say there are times when I'm reviewing the new Nissan Centra. And I'm sitting here thinking, "Why am I doing that?" But most of the time, I either enjoy it just as much or more. Do you wish then that you said no to those things a little earlier? Yeah, but I couldn't have. You know the grind. You guys know the grind. Yeah, yeah. Did you watch Hovy's video? Hovy had a video come out of society. Does dog got hit? Is he running in the street and his dog got hit? No, I didn't see that. And he basically made the point that like between that and he had this mishap with his 300SL where he'd be. I saw you. I hit this door. He was like, "I've been doing a lot of stuff that my focus is lost because I'm just grinding so hard and my foot is on the gas so hard." And that resonated with me so much. Like when you're in this space, you can't not, you know? I was just talking to a guy at the Lambo dealer who told me he had a kid and he took two weeks off. And like, "You're in sales, you take two weeks off, that's two weeks you're not going to make money." Like, "It's hard to do." And that's true of our professors as well. Or not mind many longer. But now, like, if you take time off, that's just money out of your pocket. And you lament that. And then you have to think, is it worth it? And that stuff is hard, but to answer your question, like, "At that period, I couldn't have done that. I realized that it was a rare period where I was going to be able to earn at that level and be at that level of content and views and stuff." And I had my foot on the gas for that whole time and had to go hard. And I don't think I could have slowed down on the earlier. When is that the right time to take your foot off the gas then? Or at least to say no to more things that you don't want to do? I think the right time is when all, at least for me, it was when all those things came together. I had gotten a big payout and it was financially independent, like, at that point. My family showed up. And the, you know, at some point you are getting old. I mean, it doesn't look very physical what I do, but like, it took a toll being in the hot sun every single day filming videos. Getting into the back to stupid cars, being on the road, driving to this or flying to that every week. Like, after a while it becomes a lot. And so if you can find yourself in a financial and in a familial situation where you can maybe take a break from that level of grind, I think it's a nice thing to do. Most people aren't in that situation where they have all these things happen at the same time. Precise. They're in like a boil. Yeah. Keeps growing, keeps drawing and it's, you know, eventually kind of reaches a tipping point, but that could be when you're like 70 or 60. I will say like, one of the things I watch though with these people is that they complain about how difficult this isn't how much the grind is. And yet I see them ratcheting up their personal expenses. You know, they want to get one more car. They want to get one more house, whatever. And it's like, that's just another X number thousand that you got to hit every month. And I think another thing that has helped me stop and kind of slow down is that I got everything I want. Like I truly don't, I'm not sitting here thinking that I want any more cars or any more property. I'm like cool with what I have. And there's something nice about that too that like I know that my spend will probably never go higher than it is right now. And I think that if you're in sort of an accumulation phase in your world, that also makes it really hard to stop grinding and grinding harder and chasing every last little thing. And I think there's not a lot of people who get to a point where they say I have what I want. I think most people, especially when they reach a financial levels that are pretty significant financial levels, they see their peers who are flying private. And their peers who have this car or that house and they're like, I want that. I want that and they got to keep ratcheting, got to keep ratcheting. I'm unusual in that respect. Was getting to that point of satisfaction a product of acquiring wealth or was it just a change in the mentality? I think it was literally that I just like dreamed of having a few things and then I got them all and I don't have any more dreams. So it was actually getting the thing. Yeah. And getting the thing itself wasn't as satisfying as I thought it would be. Like it was great. But I think the most satisfying thing was knowing that it was knowing that I don't have to to grind anymore. That's a big deal. For me, it's not for everybody. Some people love it. You know, I talk to some people who have sold their business for many times what mine is and they're like working on their next thing. And I'm sitting here like, but for some people like they can't stop, they can't turn off. And I'm not judging that. Like what I like right now in my world is hanging out with my kids volunteering at their school and swimming with them in the pool and building Legos. And we build a lot of Legos. Like that's what I like right now. But I know there are a lot of people out there, parents, dads, people who don't want that, who are like the next thing is like really actually what they like. What is interesting to them. And I that's their thing. That's fine. Do you feel like you got less motivated though. Once you hit those metrics and got those things that now all of a sudden there's no more like push to. Yeah, for sure. There were definitely some things that were motivating at a high level. But I'm still motivated for our business to do well. And for I hired all my friends to work here. And so I motivated for them to have some of the success that I had. And also most importantly, I am like just intrinsically motivated by this work. I truly love to do these two car reviews. And so like there's not a part of me that is sitting there going like, I don't know what to do this this sucks. Like I really like it. And so like am I less motivated to chase the more numbers and all that. Yeah. But I still I still love it. I still love doing it. Like it's crazy to me. That's the dream. It a find a job where you just really really like really can't stop. Love it is like that's very special to be in that situation for sure. Where I come into work and and basically no matter what car I'm reviewing. I pull it into the garage here and I think to myself, okay, let's do this. Like I'm excited. What's your schedule like? I shoot videos in this office most most days of the week. But my son gets off school at 230 and so most of the time I'm basically there when he's around. And I play tennis every day. So it's a nice it's a nice balance. You know, and where are you investing these days? Pretty much exclusively index funds. Nice. That's just S&P. Would you do that? Yeah, I'm now heavier on bonds. There's that we can get really into your audience likes this stuff. So we I'm a there's now a. An ETF that's California municipal bonds tax free for high earners. It's in California. It's a big deal. And so I got a lot of money on that too. But what's the yield on that? It's like it's like three and a half tax free, which is really good. Yeah. If your income is at a level where you know, I mean you do the math taxes, but I don't know that it works for me. It won't someday I'll have to figure something else out if bond yields get up. But anyway, so I got a lot of money on that too. And that's it. I have I'm a you know, VTI or VT one of the other depending on which and my California muni one. And that's it. And then I got I got two houses and I got the cars, which I think are there never is good investments. I think as the market is going to be. But I am a big fan of diversification for a lot of reasons. So. And what about spending how much does your garage cost you per month the garage the cars. You know, they're not that crazy in shy just paid my insurance bills 18 grand for the year. That's for the non daily drivers for the daily drivers like another three so 20 grand. And then I have like a what is my budget on car maintenance it's like every years like 35 I think. And 45 something like that. And if I go above that we got a problem. Now last year I went way above it. So we're hoping for the best year. That's not bad though. It's really not. No, it's not. It's so it's a bar. What are you saying? But but he's got loans on some of these cars. He's finance of these cars. So Vars has yes. Yeah. And I don't I got all my money post the the rates going up. And so I just got a loan on that when I first got it. But the rate was so high I just decided to pay it off. So which is crazy. But I can't figure out a better allocation of cap. Now if I had known what was going to happen stock market last three years I would have done something differently. But you don't know. And it's not like I did poorly. So yeah, it's not that it's not that significant. It's like so the cars cost maybe like 60 60 grand a year to own 70 something like that. Even that's like higher than I wanted to be honest. I really prefer to come down. I bought this Porsche like three months ago kind of on a whim. And I vaguely regret it. But other than that. But that's part of like the being satisfied thing. I think one of the reasons the cars are not that expensive to own is because I have three essentially three really special sports cars. And that's all I want. I don't want to do anything else. And when you buy an in selling cars that's where a lot of costs are incurred. There's a lot of transaction costs. And there's also a lot of when you buy a car it's never in the represented in the shape that you you know that you hope it was. And you always have to put some money into it at least I do. And then when you're using a lot this new car you want to change this and that whatever. But when you have three cars that you sort of settle into you're not making modifications to them anymore. You already know the service history. You've done the important service work. And you just kind of that point. It's just maintenance. What do you think would make cars and bids even bigger? If we could more effectively communicate to people especially sellers that you get the most money selling on cars and bids versus Facebook marketplace or whatever like it is wild to me. And I know how wild it is because we've had a bunch of my friends do it. They'll find a car that is poorly represented on Facebook marketplace. Do just wants a quick sale. You know it's thumbs over the license plate. And my friends will buy the car. You know put clean it up put a good set of stock wheels on it set of the 20 inch whatever's you know make it look nice do a little service to three grand fix whatever's leaking listen on cars and bid six months later and like they'll make 50% And it's like seller if you would just put three grand into this car you could have had another 30 grand and upside or 20 grand and upside. And my this is like a side business that a lot of my friends are doing now because they're close to the auction world and they because of me and we talk about it or dinner or whatever. And they see how much like delta there is in what some people are stupid and just want to think gone and how much it could go for. And I just wish we could more effectively communicate that it takes longer the process takes longer you have to get the car photograph well you have to clean the car it is not like Facebook marketplace where you walk out to your drive when you take two pictures in your underwear and then you put it up. But in some people maybe don't care about the extra five grand or eight grand or 12 grand but I bet most of them do and just aren't realizing that this is available to you should be offering some sort of service like a real estate agent of cars yeah where you basically take it over someone knows it professionally go and like prep the car like you would stage a house their businesses that their businesses that this is their entire thing is listing listing cars on our site on bring a trailer is as their job is like prepping the car correctly knowing that whatever rich do do has the car just doesn't want to doesn't want to have the time to do it. ly what come on, vaan pheette vahvoja couleur saa remontu. Eleen sıkovaiya. Honnoon nämä on approovujen siihen applytspilonseällä su在apuaaleissa. Y Phoeen pari kohtaittaa galle Saie версjä portfolioen тыkin tarvitte itsesi. S Meidän memібä jo tännei celebrate, jotenko registru odotloisee. Tariosin järjestelmää. Tariosin on tärkeää, että se on tärkeää. Se on tärkeää, että se on tärkeää. Tämä on tärkeää, että se on tärkeää. A hundred day arechte Auta-ikki kertoi jotain -- k severe edes di mentor. -Kiiltti niitä siis v вперäks peaceä beepingäänieren -- 연ängiäna. Tähän on filla廚tiä pingon - etävät oleksesta completing Chunne et breaker. (*握ija meitä ei pyydän pyst Signissitivitu kehittienelle.) se on suunnittas нашей paivaчноimmin, että niitä poismusen sel看度 -- quatre 000 kilometriin meidän sa였습니다, mutta se ei itse mennyt niitä -- joten ei ole saada jatkoa. Zero sekensi, joten se on 28 sekensi, se on tullut kertoi minuut. Se ei ole kertoi minuut, mutta se ei ole kertoi minuut. Mutta se on tullut kertoi minuut, että se on tullut kertoi minuut. -Kiiltti niitä ei pyydän pyst Signissitivitu kehittienelle. -Kiiltti niitä ei pyst Signissitivitu kehittienelle. -Oi, se on tullut kertoi minuut. -Kiiltti niitä ei pyst Signissitivitu kehittiene. -Ni ei pyst Signissitivitu kehittienelle. -Freddyin ei pystitystä. -Kiiltti niitä ei pystitystä. -Aksin kommentari. -Kamala, ja joku. -Hm. -Koneksikko? -Koneksikko? -Lamborghini. -Mä olen pitää. -Koneksikko? -Koneksikko? -Luusid? -Koneksikko? -Mä olen p1. -Koneksikko? -Koneksikko? -Mä olen p1. -Koneksikko? -Koneksikko? Nyo? No, thanks. Pagani Wiro, Not a Big Wiro guy. Mine? It's -- the motor is wrong for the car. Also, every Wiro has been spec'd by someone who has no taste. Have you seen Wiro builds? Like, they're -- they're a little wild, but they're also, but that's the point of the car. So I guess -- Then great. Then that car can be with those people? Okay. You know, how many Wiro owners are, like, under indictment boats? No, right? No. But you get the feeling. Portion 918. Oh, well -- [laughs] Remect of era. No, we don't like electric stuff. Rivian, we like Rivian. We'll put Rivian -- yeah, Rivian's there. SSC 2-A-Tara? No, no. Shmi taught us what's going on with that. 300-S-L-E-A. Yeah. We like that. There's just 75-LT spliter. Yeah, it's okay. He's going to kill me. Kuntash. Very best. 250-GTO. Yeah, it's cool. I appreciate it. I don't love the old stuff as much. Model T. Come on. Rolls Royce, it's fine, I guess. Tesla Roadster, yeah, it's fine. Tesla in general. [grunt] What should I do? D-R-F. You tell me. D for sure. Oh, it went to -- final put it at D. I'm not a big Tesla, dude. Prius great for the people who need them, taxi drivers, etc. Venem F5 drove it, liked it. It's pretty cool. And the Xiaomi Su7, not as bad as you think. There's my list. Wow. I'm happy with this list. This is great. This is great. This is great. I'm positive, dude. You could do a video like this. And I think it would have, like, brought up truly. Actually, if you did a car tier list. Yeah. And so we have one other tier list for you to do, okay? We want you to do a car YouTuber tier list. Okay. I can do this. No problem. I'm not going to know most of these people, honestly. I don't -- okay. Oh, they're all A or S. Oh, I can't rank them. Okay. Whistling is S, obviously. I'm going to start with listening because he's the best. Whistling is my north star in my guiding light. We would love to have him on the podcast. We've asked him a million times. If you're watching this, please, we'll make it happen. We'll travel to you. We flew to San Diego for this. If you guys -- if anything, give it a lot. He'll come to Tennessee. They'll also come to Montana. Wherever it is that you prefer. We'll bail you out. Literally, he can eat that you want. What can make it happen? Whatever you need. Okay. I'm an embarrassed myself because I don't know all these people. Be as for Bill, like them. Cleetus, love cleetus, not my stuff. Never watch them. What he's doing. D-D-E, not really my content. Donut like donut into donut. We got James on there. He's not around them anymore. I do not know who this person is. Okay. No one -- I haven't heard anyone mention Doug Vargo. You don't know who he is. He's going to be so whoever he is. I know. But that's not a thing. So he started content like in the YouTube niche recently. He was doing stuff on YouTube beforehand. But he's doing this series called "Flipping Cars" until I can afford my dream car. Oh, I have seen that. Have you seen his videos? Yes. They have rate videos. They are. And he's been blowing up. I'll put him with donut. Ed, love ed. Gotta put ed up there. Crazy dude. Who be? Obviously God tier. Shmi, love shmi, shmi belongs up here. Steve, I'm put Steve down here. You know, Steve had a kuntash and sold it. Steve to me is less car YouTuber and more rich guy. Strad man. Love strad. Dearly. Supercar Blondi. I like supercar Blondi. The content is sort of made a little bit of a turn. I'm going to put it. I'm going to put it would be. Freddie, I'm going to give Freddie a big only because he doesn't make enough content. TJ, love TJ. It's not really my type of stuff. Like he works on stuff. It's not like the kind of stuff that I was. And Parker, love Parker dearly. This is also brilliant. I'm like, I completely stand by this. You crushed it. Love it. Freddie should probably be higher. But you say, we need more Freddie. Freddie, you'll become an S when you post twice a week. And we'll be getting here. You heard it? Do you have any words for hoovy? I just saw him. And so I've told him everything I needed to tell him. But just that I love him dearly. You know? Sell some cars and cars and bits. Tell him that. Hoovy? Sell some cars on cars and bits. I got a hoovy store for you. Wanna hear a hoovy store? I do. Okay. He's going to hate me for telling this story because it still makes him sad. Like six months ago. He's got this Cadillac concept car. And I'm begging him to let me review it and sell my cars and bits. He's like, no, no, I'm just going to sell it to this dealer. He sells it to a dealer for like 10. I'm like, dude, I would have given you. It was like, he had bought it for like 11. It was kind of a rady old thing. And I was like, I would have given you a 10 reserve just to have it. I would have killed the review at whatever. He traded it to this dealer for something else. And the dealer put it on the other auction site and it's sold for like 50. Oh. Why did he, why don't you give it to the dealer? He wanted some car they had and thought it was a pretty good trade. The problem is when you're hoovy, you make in 60 car trades a year. Some of them are going to be amazing and some of them are going to be terrible. And he really gets down with the terrible. Like it really affects him, the terrible ones. But that happened. I was really upset because I wanted to drive that car so bad. That's a hoovy story for you. Geez. Yeah. Well, Doug, thank you so much for coming. Yeah. On the ice coffee hour podcast is always such a pleasure, such an energetic and positive person. I always feel great after filming these episodes. Like film with you, it's like a breath of fresh air. Well, I appreciate that. Well, not only is it easy, it's fun and just like time flies. It felt like 30 minutes and we'll do it again next year. Yeah. And the viewers love it. So what do you guys think? Yeah. So much. See you next year. Boom. Yeah. Remember, Graham needs help 12 at Gmail.com. And if you want to do the inflatable's idea, if I see customer inflatables happening out there in the world, I want to cut. I know where you saw it. I'm coming for you. And don't forget to sell your cool enthusiast car at carsandbids.com. And also thank you guys so very much. We flew all the way down to San Diego to make this happen. And then we're renting a car driving the Los Angeles to film another episode over there and then flying back to Vegas. And our editor, Mikey, is hustling to get this out on Sunday. But thank you to everyone watching. Seriously, thank you. But without you guys, of course. Boom. Boom. Till next time.