Throwback: $100K Per Month, with No Employees | Ep 836
25m 32s
The speaker recounts their experience of rebuilding from nothing to achieving $100,000 a month profit with no employees. They outline a business model involving running ads for a challenge, capturing leads, and upselling services. This strategy emphasizes creating high-leverage, zero-cost opportunities for income generation, applicable across different industries. The speaker highlights the importance of having a compelling offer, running ads, and mastering sales to make this business model successful. They also discuss their approach of partnering with businesses, handling costs transparently, and the significance of contracts for clarifying expectations. The speaker reflects on lessons learned, including the need to document processes for training and marketing purposes. Overall, the narrative provides insights into a practical and scalable approach to generating income with minimal resources and leveraging digital marketing techniques effectively.
Transcription
6625 Words, 34459 Characters
Hey guys, so this is a throwback of when I needed to start all over again and had basically
no money and no employees and got to $100,000 a month in the first month.
This has been my forever, never go hungry plan.
Like if I lose everything tomorrow, this is what I would do.
And I walk you through the framework of how I think about creating high leverage, $0 opportunities
for income generation.
And I think it's one of those easy things that you can think about your own business
even through that lens.
And having lost it all multiple times and gotten it back, this is the actual thing
that I would do because it's what I did.
Being a rainmaker is a skill that can feed you for life.
All right.
All you got to do, no matter what industry you're in, is learn, one, how to make a Grand
Slam offer, two, how to run a basic ad to get people to raise their hand, and three,
how to upsell those people into a service.
Welcome to the game where we talk about how to sell more stuff to more people in more
ways and build businesses worth owning.
I'm trying to build a billion dollar thing with acquisition.com.
I always wished Bezos, Musk, and Buffett had documented their journey, so I'm doing it
for the rest of us.
Please share and enjoy.
I've built a hundred thousand dollar per month profit business with no employees for
less than a thousand dollars when I was 26.
And anyone could start the exact same business with little to no money at all and no employees.
All right.
So I'm explaining what I did, how it worked, the good, the bad, the ugly, and what I would
have done differently and how I think you can use the same model for yourself no matter
how old you are or how much money you got.
All right.
All this stuff, using skills that anyone can learn for free, all right, so I'll even give
you a step-by-step set up in the last three minutes of what you would need to do to get
this running.
If you don't know who I am, my name is Alex Mosi, founder of acquisition.com, portfolio
companies that does over $200 million a year, and I make these because I want you to use
this stuff, grow your business to $300 million in revenue, and allow us to invest in your
business and scale beyond that.
All right.
So that's my, that's my selfish intent here.
For everybody else, enjoy this stuff, go make money, that's the whole point.
All right.
So let's dive in.
So when I had my chain of gyms, I got asked to speak at this marketing event.
All right.
So this is a random thing.
And I like, had never been asked to speak for anything at all ever.
And so this was kind of weird to me.
I just like doing my own thing and I didn't do any B2B stuff.
I just saw weight loss, right?
And so they wanted me to speak about how is using Facebook ads to get leads for brick
and mortar in 2016.
All right.
So anyways, I wasn't sure, but I decided to accept anyways.
I was like, this is a challenge.
I'll go speak.
And so I went up and, you know, I gave my, I gave my spiel and I just went step-by-step.
This is how I did it.
Right.
And what I want to do is I'll explain to you exactly what I said on that speech and
then we're going to quit in Tarantino and then I'm going to circle back to why, why
it's going to be important to you.
All right.
So here's how it worked.
And pay attention here because this is the part that you will copy and run the same model
I did if you want to model that business that I had that was making 100,000 a month.
All right.
And this business model works for any brick and mortar business, not just fitness.
Okay.
So here's how it worked.
I would run ads for a six-week weight loss challenge.
Now you could run it for whatever you want, but I was running for a challenge.
I'd run those ads and I'd send them to a landing page.
All right.
At the landing page, they would opt in with their name, phone, or email.
And on the thank you page, they'd have a scheduler, right?
And so they'd book a time to meet with me at the facility, which is where I would sell
them.
All right.
Now I would call the leads to confirm their appointments who did schedule and then I would
call the ones who didn't book to get them to schedule a time.
Mourning up, I'm just going to give you a little hack here.
I would send a personalized video and be like, "Hey, Sarah, like I've got this t-shirt
with your name on it.
What size and what color do you want?"
And so then they would respond back to the color of size and it massively increased my
show of rights.
And I got some goodwill, right?
So when they came in, I would sell them the challenge, right, when you could sell whatever
promotion you want.
And I would sell for five or 600 bucks.
Side note, and I'll get to this more later, but I want you to sell really expensive stuff.
So if I do it again, I'd sell more expensive stuff, but I would sell in five or 600 bucks.
And so the idea was, and this was my big offer, so you need to come up with something sexy,
is that I lost 20 pounds in six weeks, they could give the money back, right?
And I offered a satisfaction guarantee so that even if they didn't lose the weight,
if they wanted their money back at any point in the six weeks, I didn't give service.
That was amazing.
I'd give it back to them.
All right.
So it was a no risk grant slam offer.
And as you can imagine, it wasn't that hard to sell, right?
It was the key point here, you'll notice both offers that we will make one to the business
owner and one to the prospects is not hard to sell, all right?
So here's how the math worked out.
So I'd pay about 10 bucks a lead and I would sell one out of five into the $600 challenge.
So if you're doing your math here, that's 12 to one.
So if I put five grand into marketing, I get about 60,000 out.
And the nicer part was that I got that money up front, so I could put it back in ads.
And this is why the no money down thing is important.
So I didn't even need five grand or $10,000 to start this.
As soon as I made my first few sales, that became my marketing budget for the entire
month, right?
And just a side note, I know Jim launched Jim's still get these numbers today.
So it's not like this stuff changes that often.
People just, I mean, people still need to lose weight today as much as they did a few
years ago, right?
Like, and challenges haven't really gone away.
And so the nice thing is that once you crack one of these for brick and mortar business,
you can run this $100,000 a month profit zero cost to start zero employees business model
on your own for life if you wanted to, all right?
And the way that I stumbled onto this was that I started launching my gyms and realizing
quickly that I actually need more money launching the dims than running the gyms, right?
And the reason for that was that once everyone converted from my front end program to my
back end program, the average revenue per week per client went from $100 a week to $50
a week, right?
So like they would pay 600 for six weeks versus, you know, 200 a month, which would be about
50 a week on the back end.
And so I made at full capacity, I'd make half as much money.
So I actually need more money launching and filling the gym that I did after it was at
full capacity.
And so that was one of the big aha moments ahead, which is what is how I accidentally
stumbled into this business model.
So let's quit in Taratino back to when I stepped off that stage, right?
So as soon as I showed my home models like this is the ads, these are landing pages,
this is the thank you thing, blah, blah, blah, I got bum rushed by all these folks asking
me to help them do what I was doing, right?
And they're like, can you do this for my business?
Can you do this for dry cleaning?
Can you do this for whatever, right?
And I had a bunch of gym owners too, obviously, and I didn't sell the gyms.
So like, I was like, sorry, not a lot, like I just do this for myself and I hope you enjoy
the presentation.
But, you know, being the budding entrepreneur that I was at the time, I figured maybe I
could make some money doing this, right?
Maybe I could launch their gyms like I did my own and work out some sort of deal to get
a percentage of the revenue that I was bringing in, right?
Makes sense.
So here's the offer that I made some of the guys who rushed me off state.
Now I got other business cards, then I would call them up the next week because I didn't
even know what I was doing.
And so this is the offer I came up with.
I said, I'll fly out to your gym, I'll spend my own money, I'll market your gym for you,
I'll work the leads, I'll schedule them and I'll sell them and I'll even do nutrition
orientations, which by the way is where I would sell another hundred to hundred fifty
bucks ahead in supplements.
And if you're doing the math, that would also cover my cost to our customers on its own.
And all they had to do was just fulfill the six weeks of service, right?
And then they got to keep whoever they converted into a membership.
So it was a no risk offer for them.
Remember, like I spent all my time and my money, they didn't have to do anything and
I got to eat what I killed.
That was the deal.
All right.
So here's the important part.
If you are a single guy or gal or heck, I mean, if you're married, it doesn't matter.
If you know these three things, you can make this business model work for you.
All right.
So number one is you have to have a very compelling offer for brick and mortar business that gets
late.
So for me, it was the challenge.
It could be any number of things, right?
All you have to do is give something very valuable for less, right?
It could be a free thing or a discounted thing.
And then if you're giving a heavily discounted thing, you just have to learn how to upsell
something.
If it's not that, then you can sell the core offer.
Either way, a very compelling offer up front.
Number two is you got to learn how to run ads.
Not that complicated.
Nowadays, you can run lead ads.
You can watch them on YouTube.
It's not that complex to do.
And then number three, you learn how to sell.
If you can do those three things, you got an offer, you can run ads and you can sell
the leads, you can make this business model work in any local market.
All right.
Now, so here's how you get the business owners to agree.
So you go into the groups and you ask folks in the groups and say, "Hey, can I bring you
customers for free?
No risk.
All right.
Here's how I do it.
I'll fly out.
I'll spend my own money, et cetera, et cetera."
And then here's the key part.
You then ask them what's the absolute cheapest that they would fulfill customers for during
this thing that you're selling.
So whether it's chiropractic things, whether it's dentist things, you say, "Hey, if I
were to bring you 100 of these, what kind of discount could I get here?"
And this works especially well with services that have low marginal cost, which means that
adding an additional customer doesn't cost the business that much.
And remember, the big contingency for them is that, and you can negotiate hard here,
is that they're going to get the customers for the lifetime and it costs them nothing.
So it's like, "Hey, even if you broke even on the thing, you get customers for life and
you can keep making money after that.
I'm the one who's fronting all the risk and doing all the labor here."
So ideally, you can set it up like I had it, where they agree to do it for close to free
for X period of time, because all the customers cost them is nothing.
And so once you do that, because for me, they didn't get anything that I collected for the
first six weeks.
And after that, they could keep whatever they wanted.
But that was the deal that I had set up.
So once you do that, you can run the ads and you sell to people.
So for example, I'm going to talk about a different industry.
So if I were to do this with chiropractors, I might set up a $20 console, which is normally
$200, and that would be an assessment, whatever, that I would market.
And then I would get the doc to do the X-ray, and then the person would meet with me again,
and I would sell them a treat plan for like $2,500 for six months.
And if you can sell longer for more, by all means, do so.
The deal that you make with the doc would be something like negotiating with him to
see what he would fulfill that for.
So if you can get him down to say like $500, and you'd be surprised here, you'd make the
spread minus the cost to acquire.
So if you charge $2,500 and it costs you $5,000, there's $2,000 left, then whatever cost you
do to acquire is what the cost is, and then everything else is yours.
More money, good.
So you'd run the ads, call the weeds, sell them the $20 console, this makes sure they
show up just FYI.
And when they come in, the doc's team would do the X-ray, you do the follow-up meetings,
then recommend the sessions package, right?
Cool.
So let's talk money math.
So if you sold 48 of these a month, that's two a day for 24 working days.
So 24 working days in a month, sell two a day, it's 48.
And you sold them at $2,500 a pop with a $500 cost to fulfill.
Remember, we pay the doc $500, $2,500 as we get.
And so let's say it also costs you $50 a lead, all right, with one out of five, one out of
five buying, so 20%.
That means your cost to acquire is $250, right?
Five times 50 is 250, all right?
And if you ran this play for a month and spent $400 a day in ads, that's $12,000 total.
Remember, you make money quickly so you can reinvest it in ads, you'd make $120,000 in
gross revenue.
Mind you, that's not profit, that's revenue, all right?
So we still got to take out your 12K in marketing, and your 24K that you have to pay the doc,
but now you've got $84,000 left over as a single person that has no employees, that's
all profit, all right?
So you can stop there and you can make a million dollars a year in personal income.
Not bad for no money down to start, no degree, no employees, right?
But if you're a smart cookie, you can do better.
So this is what you do.
You also meet with all those leads again and then sell them retail products.
So think like cream, supplements, oils, orthotics, et cetera, right?
Which you could pre-negotiate that you keep all your product sales, which is what I would
do.
I would make another $500 ahead in profit with those product sales.
So that puts another $24,000 back in your pocket and that now covers the doc.
So now you're back to $108,000 minus your cost of living, which when I was doing this,
it cost me about $3,000 a month in extended stay, because I would stay at a motel, food,
gas, et cetera.
So $105,000, boom, $100,000 plus in profit, no employees, $1,000 to start.
But before you run off and do this, I told you at the beginning that would tell you good
and the bad, but I still haven't told you the ugly, all right?
So here's what I would do different if I could do this again.
Now I ran this model for a while.
Here are 11 things that went wrong for me that I would have changed, all right?
Number one, I massively overwhelmed the facilities.
I would have spent far more time really planning out how they would fulfill another XX patients
or clients or customers, et cetera.
I would have like really been like, okay, well, if we get you 100 customers, like what
times are you going to put them in?
Like how can you fill the slot?
I go to spend more time doing that with them.
Number two, I partnered with struggling facilities.
And so this was a double-edged sword.
They're really easy to sell, but at the same time, they had a bad reputation for a reason.
They weren't that good at fulfilling.
And so if I could do this again, I probably would have tried to find good people, not
just anyone who would just let me sell in front of the door.
I was young, I was an experienced, I've made mistakes.
That was one of them.
Number three, in retrospect, I would have explained all the costs out in Kerr Upfront, hotels,
airfare, food, rental, ad spend, et cetera.
So they wouldn't think I was just like taking all this money to their facility.
I'd be like, I got costs too, right?
So to explain that, so they understand, like, I have to make money to do this, right?
Make it worth my time.
Most of the nation, real quick, if you are a business owner that has a big old business
and wants to get to a much bigger business, go into $50, $100 million plus, we would love
to talk to you.
And if you like that, or would like to hear more about it, go to acquisition.com.
You can play anywhere on the page and talk to one of our team and see if we can help
you get there.
Number four, I'd also explain how much I plan to make revenue and profit from the facility.
So they wouldn't be shocked when I crushed it, as they all were, right?
So half of them tried to get me to stop selling, and I would refuse because I needed to sell
a certain amount to hit my target.
And that's why it's so important to explain the cost up front, like, hey, this is how
much it costs me just to break even.
So I got to sell 40 people just to like cover my nut, whatever it is, right?
And then I got to sell another 40 if I just want to like hit a 50% margin.
So I want to do more than that.
So you really got to prepare for this, right?
So it's like, it's setting expectations, but I was young and I was like so afraid of scaring
somebody off that I just didn't want to set good expectations, all right?
And mind you, I said it and none of them believed me and I knew they didn't, but I was like,
whatever, I'll just prove them wrong, ultimately ended up hurting me, all right?
So all in all, I would have been more transparent up front, made sure they really understood
how this was going to happen, like the mechanics behind it.
Five, I have an agreement, which I don't have, to spell this stuff out, all right?
So this would further clarify expectations.
This is important.
This is the contract, right?
So this would clarify the expectations and hold them accountable for their own behavior.
These are the words spelled out in front of you.
These are the terms.
You're accountable for this.
I'm accountable for this, right?
If I had done that, I didn't even have contracts.
I was a kid, I didn't know.
Have contracts.
Next, I would have filmed as much as humanly possible.
This is probably my biggest regret through this entire thing.
I filmed literally nothing and I would have had 30 plus gyms and thousands of sales calls
and in-person documented for training.
I have none.
Like think how sick this would be.
If I was like, "Here's a thousand fucking sales recordings," that would have been awesome
and you could have that.
So if you do this model, please, for the love of God, do that because you'll have the extra
margin and it's worth having someone be with you.
You can probably need that for the ads anyways if you wanted to do it instead of your iPhone.
I didn't own my iPhone, but point is, is that I would have filmed stuff.
I would have documented this because this is going to be part of the story that you
tell one day and that's what I would have done.
As a side note, me just showing all the contracts that I was selling, imagine how easy it would
be to market and sell this.
Organic, I'd be like, "Another month, another 100, 200 sales, it would have been so easy
to market this and I just did it."
I didn't think about content.
It just wasn't a thing for me and honestly, I think I would have been booked year round
like no matter what.
I wouldn't even had to run an ad or do a reach out.
I would have been booked inbound and then at that point, this is the cool thing is that
if I had done that, I would have had more negotiating power.
So I could either negotiate a piece of the back end like what the continuity was going
to be, like if they converted or they could have paid me like an upfront cost to go out
or they cover my marketing for me, not me.
There's other things that I could have been able to leverage if I had had more brand,
more content and I didn't have that.
So if I could do it again, I would have done that, it would have made even better deal
for me.
Next is I'd include a clause in my contract that I'd have them sign separately for added
transparency and accountability that if any customer said they were encouraged to refund.
So they told a customer, "You should refund or you should sign up again through me."
So like if I sold somebody at a chiropractors office for $2,500 and then I find out that
the customer refunds and says they signed back up through the dock at half price, that
they would owe me twice what the person paid.
I would have done that and big picture for me, that was actually the thing that drove
this business into the ground for me was that I had a couple of bad actors, which is why
I said earlier I would have done deals with better people, less shady, who just basically
said one guy was like, "There's too many people here, just refund because it wasn't
his money, right?
He didn't care."
And so that hurt me a lot.
I also got slammed on a bunch of reviews because I was the one who would sell someone
into a location and then the location would suck.
And so it was my reputation, I mean there's too, but my reputation because I was the one
who was like, "This is going to work," right?
And I definitely had rose-colored glasses on in the beginning being like, "Oh, no, it's
good.
They're just scrappy."
But I think ultimately people were not as well-served.
I should have picked partners that I really wanted to sell their product and I just picked
partners who would let me sell their product.
And I was better at selling it than they were.
And so I mean, you learn a lot, it's been a decade, it's been a while.
So the biggest problem is that when I had this, like I had a few bad gyms that ruined
it, some acts didn't really sketchy, other sole clients refund and sign back up and unfortunately
since I was the one who sold them, I was the one left holding back and I was the one associated
with the decision, which sucks.
I made mistakes.
I definitely put this with my rose-colored glasses on when I was selling these gym packages.
I just pretended I couldn't see all the crappy stuff that was going on, but I was desperate
and I wanted to make money and that's something that I own.
I would have done it differently now, which is why I make this stuff.
So my goal is most of the nation, you guys don't have to repeat my mistakes.
So I think a lot of my pain could have been avoided with three things, clear expectations,
clear agreements and better picking of partners.
But all in all, being a rainmaker is a skill that can feed you for life.
All you got to do, no matter what industry you're in, is learn, one, how to make a grand
slam offer, two, how to run a basic ad to get people to raise their hand, and three,
how to upsell those people into a service.
The key points of leverage are that you're not getting commissioned.
That's why this is such a profitable opportunity.
You're getting everything minus what you negotiate because you are the one taking the risk of
capital and time.
That's the key point here.
You're not a salesman here.
You're a rainmaker.
It's a very different skill set.
And so if you have a high return on advertising, this is a license to print money.
This is what I did.
Every time I needed money when I was broke, I would go do this.
I'd go find a facility, I'd sell in front of it, and I'd go print myself money.
This was like my get out of jail free card that is worn down from the amount of times
I use it.
It gave me second, third, fourth, fifth chances.
When you know how to get leads and you know how to sell, you have unlimited chances to
get it right.
This is a skill worth having.
The only limit on this business model is the actual capacity of the facility.
So if I'm picking better partners, I pick the ones that can handle more patients, more
customers that I can sell for for a longer period of time, et cetera, et cetera.
That's what I would do if I could do this all over again.
And if it's only you, you could only have three or four facilities that you're doing
this for, and you just do one a month, and then you go back to the beginning.
You wouldn't even have to have zillions like I did.
You could just go like, there's three months and a quarter, and I'd have facility one,
two, and three, and then I'd go back to facility one and do my rainmaking thing, and they could
all be in the same area.
It doesn't matter, right?
But most of the times you'd probably just sell, the issue I had is I'd sell them to
such capacity that they'd be full, and then I had to go find another one to fill out.
And that's why this model was what it was for me.
But there's probably a balance between those two extremes.
So, bonus number 10.
I would have run maybe $250 in ads in every market before I decided to take them on.
So some markets perform better than others, and so I could have spent like a grand to
test four markets, like $250, $250, $250, $250, to figure out which ones were going to get
me the most leads for the cheapest price, right?
And so imagine I've got a bunch of different gyms or chiropractors or dental offices or
real estate agents.
It doesn't matter, right?
But I'm selling for cleaning services that I'm selling for.
And I could have been like, okay, well, if I spent $250 in all these markets and this
market gets me one-third the price leads, then I can just ignore these ones and focus
my time on the opportunity, right?
So then I would have only worked with the facilities in the absolute best markets, right?
So it would have given me more leverage, aka more money per unit of time and effort that
I spent.
And then finally, I would try and find the most expensive stuff to sell, right?
So think thousands, not hundreds here.
Like I could have made a lot more than a hundred grand a month if I should have the balls to
charge more and find a more valuable service or product.
And you can do this in any industry, right?
I like, you can do it in insurance.
You can do it in pest control.
You can do it in solar.
I need to give you Jim Chirodentist, et cetera.
Like if people have expensive stuff, you can get leads and you can sell them locally, right?
So if you want to sell stuff in the thousands, market a cheap or free thing that's $0 to $99.
Sell that thing as a lead magnet and then upsell them into a multi-thousand-dollar thing.
This gets you better lead quality, in general, able to dramatically cut no-shows and reschedules
for appointments because if you bill them, you know, $20, $50, like people are much more
likely to come in, right?
That's what I would do.
Okay?
Now, I promised that at the end, I would give you the tech set up in the last three minutes.
So here it goes as fast as I can, all right?
So this is crazy simple.
So if you're not a tech person, like I am not a tech person, I was able to figure this
out so you can do this, all right?
So just as a reminder, it takes 20 hours to learn most things, but most people spend years
delaying the first hour.
So don't be that person, all right?
So like I said, I'm not tech savvy and I've got you covered.
So you can figure out how to do all of this tech that I'm about to explain in less than
60 minutes.
So like, put a timer on, 60 minutes from right now, this moment, you can know all the tech
that you need to know.
All right?
So here's what you got to do.
First, Google, how to run a Facebook lead ad.
This is how you're going to get leads.
Give something away for free, the crazy guarantee, and you'll get leads.
Your skill will be upselling them into something more expensive.
That's number one.
Facebook lead ad, you just Google how to run one.
Number two, Google, zap your Facebook lead ad to Google Sheets.
All right?
This will give you a makeshift CRM.
This will just give you a big old list of leads.
So now the ad, which you know how to run, then zaps over the lead to a Google Sheet.
That's step two.
Third, you Google zap your SMS notification setup with Facebook lead ads.
So third, Google, zap your SMS notification setup so that when you get notified, so that
you can get notified whenever you get a new lead.
All right?
It's the quick and dirty way anyone can set this up for your business, all right?
So I'm going to recap this real quick.
You're going to Google how to run a Facebook lead ad, and you're going to give some amazing
free thing away.
That's what's going to get you leads.
To make sure you actually capture the leads, you're going to go Facebook lead ad to Google
Sheet.
No, you don't even have to build a webpage.
All right?
It's like, we're making this crazy easy here, like no landing page or nothing.
You literally have to learn how to run the ad, and then you put a Zapier over to a Google
Sheet, and then you get a Zapier SMS notification that every time you get a lead, you get notified
so you can call and text them.
That's it.
That's the tech setup to make this work.
Isn't this amazing?
Right?
Now, this is how you become a Rainmaker.
And I get asked all the time on podcasts, et cetera, like, if you lost it all, what would
you do?
I've lost it all twice.
I know exactly what I would do because I've already done it.
All right?
This is what I did.
And this is what I fell back on when I lost everything.
Into this day, it's a skill that I have, and you can have it too.
All right?
Now, how do I figure out what offer to sell and what service, right?
Go to a business that's local that sells expensive stuff, offer to sit at the front desk and
try out a few different offers until you get the one that works.
Once you keep configuring the price to get 10 to one or more, you can then copy or paste
it in any market.
Mind you, you might be able to do this and not have as favorable of a setup at the first
location.
So you learn, right?
You can learn before you earn.
So learn, get all the kinks out on someone else's money.
You can make significantly less and just say, like, I'll give you all the money.
If you can spend it, I'll work everything for free.
Just to learn.
If you get the model, right, and you figure out a way to get 10 to one, 21, sometimes
30 to one, then you scale and you copy, paste it in other markets, right?
And then you can make a much stronger deal for yourself.
And as an aside, it's way easier to actually get 10 to 1, 21, 31 returns in local advertising
compared to online because you have implicit trust.
Like, if it's whatever your micro-local market is, you automatically trust it.
You don't need to watch like some long, complex video sales letter.
Like, if it's like, you know, Taos and Chiropractor, like, like he's around the corner, right?
You trust them.
And so you're able to sell high ticket packages with significantly less automation and selling
before that, just because people are like, I can touch and feel this place.
Like, there's the location.
They're not going to go anywhere.
And to be amazed, it still matters.
Most commerce still is not done online.
As much as YouTube will make you think that everybody's online, still the vast majority
of commerce is done in person.
Okay?
And so people trust people who are local to them.
And so if you sell in person, it's even easier.
And if you learn to sell over the phone as a side note, you'll actually make more money
because it's more efficient to sell over the phone.
Like in terms of sales per hour.
So it's a higher level skill.
It's harder to sell over the phone.
But if you do, then you can actually sell for all these different markets from home
as I know.
But I recommend if you're starting out and you've never sold before, start in person,
do the first one for some sort of negotiated that's basically you getting nothing and them
risking more.
And then once you get the model down, then you can copy and paste it, negotiate with more
leverage and you make more money.
As an aside, again, with the phone thing, like the reason it's, you make more money is that
you spend more time selling and less time waiting for appointments.
So like, you don't get no showed on the phone because you can just keep calling other leads
and selling them.
Whereas in person, you might just have to sit there for 30 minutes and it happens a lot
just be real.
And so you may actually close a lower percentage of people you speak to, but you'll talk to
twice as many prospects because you don't have to, they don't have to get in their car,
you know, get the appointment show up.
It's like you take that whole step out.
And so it's basically like when you would normally be the person confirming the appointment,
you actually just sell them right there.
That's the 201 version of this, right?
101 is really, 101 is go to a local place and do it for basically free and have them front
some of the risks so that you can learn the model.
201 version of this is that you now fly around or you go to the local places and you negotiate
your, your splits.
So you get a majority of the upfront because you're risking the capital and the time.
301 is that you learn how to sell this over the phone so that you can be central and then
you can sell it in any of these locations, right?
All of these require no employees, basically no money to start, and you can make hundreds
of thousands of dollars a month in profit.
I hope you guys see the opportunity the same way I did because this is literally, if you
were like, how would you make, this is what I would do.
This is how I did it.
Like it's not like a hypothetical for me.
Like I've lost my, everything I've had multiple times and every time this is what I did to
make money again.
Like how do I print money with no risk?
This is how I did it.
And so my goal again for everybody watching this is that I hope that you use this stuff,
make all the money, you know, past 3 million, get into the 10, 20, 50, et cetera, and then
allow us to invest in your business so we can help you scale beyond that.
Otherwise, Mosin Nation, love you.
See you guys next vid.
Bye.
Podcast Summary
Key Points:
The speaker shares their journey of starting from scratch and reaching $100,000 a month profit with no employees.
The business model involves running ads for a challenge, getting leads to opt-in, and upselling services.
The strategy focuses on creating high-leverage, $0 opportunities for income generation, applicable to various industries.
Summary:
The speaker recounts their experience of rebuilding from nothing to achieving $100,000 a month profit with no employees. They outline a business model involving running ads for a challenge, capturing leads, and upselling services. This strategy emphasizes creating high-leverage, zero-cost opportunities for income generation, applicable across different industries.
The speaker highlights the importance of having a compelling offer, running ads, and mastering sales to make this business model successful. They also discuss their approach of partnering with businesses, handling costs transparently, and the significance of contracts for clarifying expectations. The speaker reflects on lessons learned, including the need to document processes for training and marketing purposes.
Overall, the narrative provides insights into a practical and scalable approach to generating income with minimal resources and leveraging digital marketing techniques effectively.
FAQs
The business model involves running ads for a compelling offer, generating leads, and upselling services to create income opportunities with minimal investment and no employees.
To start a business with little to no money and no employees, one can create a compelling offer, learn to run ads, and master the art of selling to generate income.
The key steps include creating a compelling offer, running ads to generate leads, and mastering the sales process to convert leads into customers.
When negotiating partnerships with business owners, it is recommended to explain all costs upfront, set clear revenue and profit expectations, and have a written agreement to clarify expectations and hold both parties accountable.
To maximize profits, it is recommended to not only sell services but also retail products, negotiate favorable fulfillment costs with partners, and document processes for training and marketing purposes.
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