This “Boring” Real Estate Strategy Is Making People Rich | Social Proof Podcast | Charles Noonan

Shop the Sherwin Williams Labor Day Sale and get 35% off paints and stains, August 28th through September 9th. Whether you're refreshing your interior or exterior, we've got the colors to bring your vision to life. And with delivery, getting everything to your door is easier than ever. Shop online to have it delivered or visit your neighborhood Sherwin Williams store. Click the banner to learn more. Retail sales only, some exclusions apply, see store for details, delivery available on qualifying orders. Welcome to another edition of the social proof podcast, man. We are here to build wealth and be successful entrepreneurs were sitting here with another entrepreneur that I really, really respect for what he's doing in the wealth building conversation. We had Mr. Charles known it was no stranger to the social proof podcast, whatever let's go. How are you? Man, I'm blessed, bro. Yeah, I'm blessed. How are you? Me too. Blast. Man, look, first off, you got an event coming up, which will be events are tough, bro. And I don't think people understand the love and passion that an entrepreneur has to have to put on an event to push it, promote it, build it out, knowing, knowing that there's better ways to make money. But you want to bring people in person and serve people. I don't think we get enough credit for that. Yeah, you're right. It's really about serving people. And at this time, where I think events are being a starting to be a lot more popular again, people don't realize how much goes into it. They don't realize like the person, and I heard Donnie say this the other day, the person that's checking people in is staff that's paid from people organizing, the seating, arranging everything, like everything that's planned out cost money. You say like you spent six figures on several events, and I didn't understand it at first. And I'm like, how? But as this is my second time around, I'm like, oh, yeah, I see what Davis talking about. And people don't realize it's even though it's a ticket at event. It's a huge give back. Yeah. It's not like you're going to make a ton of money from it. It's really for the people that attend the event. 100% yeah, absolutely. So your event September, what September, 18th and 19th and Birmingham, Alabama, it's called Let's Build Birmingham. Let's build Birmingham. You live in Birmingham? No, man. New York. And of course, I got a spot in Miami now just to kind of like continue to be outside and be healthy during the warmer during the winter months in New York. So why let's build Birmingham? You're not from there. Birmingham is a couple of reasons one. It's one of the easiest cities to build houses from. They have the infrastructure to support it. I building houses in Birmingham. I'm on my seventh house right now. Six are mine. And I build five four team members of mine. But the infrastructure is there. It's when when you want to turn the water on, it happens in the day when we want to get the electric turned on as we're building. They come out the same day permits inspections. Everything is done the same day. Birmingham is a city that's ripe for the taking for our people to build and an own. It's still extremely heavily populated by African Americans. And I think it's a city we need to take back. So what's your portfolio look like? I know you said six houses. What's your personal portfolio? So I own 300 pieces of land in Birmingham. Yeah. Well, so yes, yes, wild factor. However, I bought a lot of them under a thousand dollars. So yeah, I own a large portion of Alabama. But there's some websites that we go to where you can buy them under a thousand dollars. Well, Alabama Department of revenue is the website and where individuals don't pay their taxes. The property defaults to the Alabama Department of revenue. And you can just buy them from there. And I do buy by property from the land bank as well. Birmingham land bank as well. I'm a designated developer with the city of Birmingham. I work pretty closely with the mayor there. He supports building in his city, of course, but big supporter of the event as well. And as properties are vacant, they get taken by the city for. Not being upcat properly. They're able to be sold at the Alabama Department of revenue. You just go to the website and buy land like the Amazon. Yes, it's a process though. So you have to evaluate it, right? You don't just buy any piece of land. You have to know how to buy it, how to pick it. And so we teach how you pick purchase profit and protect land and burn across the country. But my focus because of the infrastructure is Birmingham, Alabama. Got it. Okay. So you own over 300 pieces of land and you're building them all or are you holding and selling? Well, long term I hold. I do sell some for profit, right? So land.com is one of the websites we use to sell land at land.com is like the Zillow or truly a for land. That is like the number one website where you can just buy land and resell it. But I hold a lot. I build a lot and of the seven houses I built two of them are I use them for unlicensed group homes. And it was fairly easy. I just went to the veterans hospital told them that we have beds available and they sent veterans there. So two homes I have veterans in. You bought the land then built and built the houses. You built the okay. You bought the land. Then you built group homes. Yeah, unlicensed group homes. So it's not the typical group home. Let's just say that could hold our house individuals with developmental disability. It's not like a licensed group home. We call it a group home because of the population that we serve and they're unrelated people. So there veterans that needed places places to stay. But what's the difference between unlicensed and licensed well licensed. You have to be licensed by the state. You can house more people inside the home so you can put maybe two in a room. And then you have to have staff that service them. So unlicensed can have can house like independent individuals that don't need any assistance living. And they're just individuals that were like displaced. So they came home came back home the veterans of serving our country and they needed a place to stay. Wow. Okay. All right. So you invest in land primarily Birmingham. Right. Do you invest other places too? Yeah. Yeah. So I have land in Pennsylvania off at probably every quarter. I take a group of people to the auction through my mentorship program and teach them how to buy land. I go with them. Which is so funny. When I go they have so much confidence and they buy so much and they feel so good about it. If I don't go if I miss an auction. Like the results come back where they bought like one or two pieces of land each but when I go. It's like four or five six pieces of land. Yeah. And that's just like a Wayne the Wayne County auction, which is a public auction that people can go to the by land as well. Got it. All right. So I want to know is important to buy real estate. But there are conversations. And we were talking about the value and buying real estate. Yeah. And we are in a day and age where there is a conversation around why it's not a good investment to buy real estate. And I want to know what your thoughts are. So I love that conversation. And I love that we're having a lot of dialogue about it. I teach buying land, which is the least risky asset class of real estate. And the sense that you buy it for under a thousand. Let's just say $2,000 for the most part. You own it right land. You cannot write off when your tax is when you buy it because it does not depreciate. So what happens is. I think a lot of conversation about real estate. We were taught to kind of like getting the game and do this thing called value add where you buy your property. You add value to it. You take your money out the birth strategy. And then you flip it and a lot of people got caught up in all the complications around that. And that's how they lost a lot of money. So right now good friend of mine. We support each other with both live close not you know in the up north together. I think his issue he he got in the game and purchased a lot of houses and tried to do that strategy got caught in and and probably some tenant landlord issue some landlord tenant issues some repair issues with land. With land you don't have those you literally don't have to do anything to the land that you buy you may have to maintain it based on where it is. You know through weeds growing things like that. But for the most part this very little to do it doesn't depreciate you can sell it for more you can sell it for market value. So we buy it at land banks, we buy land from tax auctions, repository sales, and then we can sell it on land.com for what the market value is. So we buy it really low, we can sell it there. From a building perspective, this is the least risky way of being in real estate. And I'll tell you why, when you build a house from the ground up, you only pay your contractors after they've completed the portion that they're being paid for, and it gets inspected by a city official. So you can never get ripped off building a house. Or if you do, it's only for a very small section. So if you're doing like the footing for the house, you're doing the foundation, that stuff has to get passed by an inspector, then it gets paid for. So you won't, you won't get ripped off when building from the ground up. Same thing as the framing, the windows, the carpentry, it's super safe. It's the safest way to go. And then the benefit, let me ask this though. So from what I hear, building a house is the most frustrating process in the world. Building? Building, bro. Okay. Because I mean, you have the blueprint, you have the specs, but then you have human beings, which is your contract, right? Where obviously time is money. So if your contractors aren't on that site every single day, or, or, you know, something is off, because things can be off. Even if they draw out the blueprint, then you got to go back and fix it. And I've seen that a lot. So here's, here's why it's different. And fixing flips, contractors will typically take a deposit up front. They have to take what, like, let's just say they're doing a roof. So wear a lot of the conversation where they say, real estate sucks, right? They estimate a repair or the renovation of a property. Then when the contractors really go to do the work, they have to take it apart. They have to put it back together. They take a deposit up front to start. When you build, you don't do that. They do the work first. It has to pass inspection. And then you pay. So even if something has to be done over, they're just doing it one time from the, from the beginning. So the electrician is going in, and he's, he's wiring a house, but it's just the framing that he has to go wire. He doesn't have to take anything down to do it over. Now, where I think building, where I believe you may have heard building a house from the ground up is frustrating and difficult, it may be change orders. So when people are building and they say, all right, no, no, no, I wanted this wall to be over here because I wanted more room for something that they may have to take down and do back over. But when you're building as a developer, everything gets, it just gets done one time. The, the, the challenge that I go through as a developer is really coordinating schedules. So the, the concrete guys have to come in and pour after we dig the footing. But due to weather, they have to kind of, it has to be done to where the weather doesn't sacrifice the footing. It has to be poured out of certain time. The framing has to be done. And the roofing has to be done. The windows and doors have to be done out of certain time. Those could be different trades. The electrician now that the house is a shell has to go in and wire the H bat guy has to do is duck work. And the plumber has to get in. So we have to kind of coordinate those guys. They all have to pass inspection before they get paid. And before we could start to close up the walls. So it's really, I believe the only challenge in building a house is coordinating the different trades, making sure that they don't get in each other's way. But you cannot lose building a house. And when you think about it, oftentimes we see houses that are being renovated that get not finished and left. But we never see a house that's being built from the ground up incomplete. And you just see framing for like three months. You never see that. It doesn't happen because it's layered and it's all a safe investment. Got it. Okay. And then here's the best part. The best part is when you're building, you're only paying labor and materials. So the profit margins in building are so much higher. So a new house, let's just say a $500,000 or $500,000 house anywhere in the state of Georgia doesn't cost $500,000. It most likely costs somewhere between $3.50 and $400,000. So the profit margins are there. And when I think terraca, Smitty and Romelle had that conversation, I think terraca was real solid and saying like her bricks, they don't negotiate. Right. She used the word her bricks and that building, right. She's at a different level in development, which is development. Right. It's very different from fixing flips. It's ground up development. That's the safest and best way to do real estate anywhere. Yeah. Oh, man. It's a journey. So I haven't built from well, me and Circa have a property actually in Dorville, which we learned a lot through this process. So we are going, we're going to start building in a second. But there's a lot to real estate. Yeah. But also, there's a lot to anything you want to do as an entrepreneur to build income. But the coolest thing, man, I think about real estate is the long term benefit. And I think people can't see long term. It's like, okay, I could put $1,000 into this land and it's going to sit there until either sell it or a development. Right. Yeah. The digital marketer says, I could put $1,000 into this product or I could put $1,000 into promotion. I can, I might get that back this week. Right. How do you teach people how to delay that gratification instead of getting it right now? Well, the times now are changing. There are articles and Donald Trump just signed an executive order to stop Wall Street from buying single-family houses. So there's a sense of urgency that we have to have for ownership. Right. We have to own where we live. We can't get stock or caught into this renters market. So Wall Street was looking to buy neighborhoods, every available property in specific neighborhoods and just make it a renters market where you couldn't buy. So I took, I take the initiative to teach people that we have to own our homes. We have to own real estate. Ownership is extremely important because of things like that. So when you think about Uber and Lyft from the ride share perspective, if they want to turn the dial up and now make a ride from here to the airport, $200, there's not much we can do about it or or here's where they do it at concerts or major events. You get an Uber from here to the convention center. It might be $20. But coming back might be 60 because the demand is so high and they're just turning the dial up. So just imagine in a renters market and a housing market, if they controlled all the houses in North Carolina or they controlled all the houses in Atlanta and there were no more available houses to buy. To live here, you have to pay the rent that the major companies want you to pay then when they wanted to turn the dial up, they could. That's good. Ownership is key. And then here's what's another thing that was really important. Here's another thing really important, Dave. We are now in a new space with AI that we've never seen before. We don't know what's come. Everything's moving super fast. There's Claude, there's Chat GBT, there's Loveable, there's like 20 that we just all adapted to trying to be fast and it changed. People are losing jobs every day, right? You don't know what tomorrow is going to bring. We have to be in a position where we own where we live, but land is so inexpensive. We could actually buy enough of it so that we can own land for where we live, right? Our kids can have land for them as well to where we don't necessarily have to play in that competitive job market to sustain a normal, healthy lifestyle. I've seen a lot of people even like wealthy people that are saying don't buy a house, right? It doesn't make sense to buy a house because of all the obvious reasons. Well, if the AC goes out, who's going to fix it? You never really own your house because you will always have to pay taxes. And you know, kind of like maintenance and things of that nature. So I'm sure you hear that, right? I want you to understand where they're coming from, explain it, and they give me your response. So I don't agree with that. And I think most, I don't either. I believe most wealthy people own their house. I also believe most wealthy people own their house and pay it off. They own it debt-free. I think that's the biggest investment that the most intelligent investment that anybody can make who has a family that cares about their children before we get there. I want you to understand Why someone's. brain would say that or why there's this trend. So yeah, there's people to say, I don't need to own a car, which I get it. I mean, at some point you could buy a car a few years, you could pay it off. And then you have that car, you got to pay no car, no, all you got to do is pay insurance and gas, right? But there are some people of the thought process like I'll lease forever. Yeah, I won't buy a car at all. And I'll just over everywhere. So but real estate, I want you to understand their perspective and then give me a bottle. So we'll take Grant Cardone, right? Have you heard him say don't own your house for yes, yeah. So for him, I think he says that because it is a depreciating asset, not not not a depreciating asset from the perspective of like you said, maintenance on it, you have to pay repairs. It does get older. So it will require more repairs, the mortgage and the interest you do have to pay. I think you lose mobility and owning a house, but in my situation, I just bought it not like if I wanted to be in Miami, I just bought another house, but I'm always going to have a home where I like there's always going to be a home that's paid off. And I think that's important to me because if like I grew up in grandma's house, my family had my my immediate family had hard times. We had like a place to go where we could fall back on funny enough, my uncle, my cousins and uncle had the same issue. They had to come back to grandma's house. So it was 13 of us in the three bedroom. Wow. But so I always going to see value. But I believe what what he's saying, you know, I really don't understand why I can't walk through. I have children, right? Like we need a home. Being a forever renter is a concept that I haven't I don't understand and I haven't adapted to. So I really can't speak to that. I don't know why. I don't know why you wouldn't want to own. Yes, you you could pay the mortgage off and you have taxes, which is fine. Like you have to understand and believe in a tax system, which I do. So I don't understand why they would say that it just doesn't resonate to me. Yeah, Charles, it doesn't resonate with me either. So why are you going to try to ask me to explain it, bro? I don't get it either because there are people out here of that thought process. And when we had the conversation with Smitty and Romelle likes, they were saying you own your home. No, no, no, no, Smitty said, I should have bought a house. He should have had. He said I should have rented. He's saying, if I buy something, I would buy an investment, but I don't think it's smart to buy a house to live in the American dream of let me close on the house is my first time. I'm a first time homeowner. And I'm going to live in this house that I bought. There are lots and lots of people that school thought. Well, here's what we have to understand to Smitty, Romelle, you and I are able to make money faster in a different realm to where a lot of investments don't don't make sense to us. A high yield interest savings account at 4% makes no sense for us to put $100,000 in because we could put a $100,000 into our programs and make $200,000. So a lot of those investments, and I speak to our peers like, well, be a selling for example, he and I talk a lot. And when typical investment advisors speak to us, we're like, yeah, man, that really doesn't make sense. I could build a hot me in the situation and position, I mean, I could build a house for $160,000 and sell it for $240,000. I don't need to put my money in that and those investment vehicles because I could almost, I have this trade, this skill set where I could multiply my money on my own. I don't need to. So I think Smitty may have been saying that to say, that's not the best use of my money at this time. But for the average American, you better buy a house, you better own where you live, your kids, I mean, it's common, there's an article in the Wall Street Journal that said Gen Zers are normalizing, moving back home and living in their parents basement or the back in their old rooms again, just because the housing market isn't such a struggle. Yeah, I and I actually haven't paid off my home, but I've paid like, for instance, this building and the studio that I'm building, like, two minutes down the street, those are paid off. I take my cash and I'll buy, right? Yeah, we're going to say, we have the same ideas about this stuff and people are going to be mad at us because we like to pay things off. Remember, we just talk about that. So credit, right? It's cool, but I like to pay my, I like to pay all my stuff off and be debt free. I'm of the debt free culture. Yeah, yeah, I'm definitely, I'm definitely on that feel good to be debt free. It does, bro, I know, even if something happened where, you know, God forbid, everything is, you know, I can't make no money and, you know, my house isn't paid off. And by the way, my mortgage is like 22 hundred bucks because we bought 2018, I want to say, 2018, we're about to, we bought our house or 2019, whatever, but we bought and for like 250, it's worth like 400,000 now, but I will take my cash and I'll buy off, I'll pay off a commercial property because my brain says if anything goes wrong, bro, we're going to live here. Yeah, but I do have somewhere to live. Yeah, you know what I mean? Yeah. So if you're renting and you come on, I guess, you know, hard times, it's just hard times, and this is my next point, I'd imagine is very expensive to not have money. Very expensive. Yeah, to be bro, I feel like, and they say like don't pay it off, you can pull money from it from your house, but I don't want to play with my house where I live. Like I don't want to play that game where I borrowed the equity from my house, right? If that investment that I borrow from goes wrong, I now, oh, I live in a brownstone in New York and a high rise in Brickle. I don't want to play with though, those are both paid off. Every, all my stuff is paid off. One, I think you saved money and interest. Yeah. So here's what people don't talk about. You could not pay your house off. You bought your house for 200, 300,000, whatever you said. In 30 years, you're going to pay off 500,000. So technically, if by not paying it off, you're losing $300,000 by paying it off over time, right? They don't talk about that. So you're saving the interest and that interest is compounded, right? So went, so same thing with cars, I pay my cars off to just because when you, when you first finance a car, let's just say it's $50,000, they now have, because the truth and lending state, till a truth and lending agreement, they have to show you what it is at the end of how much you're going to pay off. So people that say don't pay those things off, that $50,000. Shop the Sherwin Williams Labor Day Sale and get 35% off paints and stains August 28th through September 9th. Whether you're refreshing your interior or exterior, we've got the colors to bring your vision to life and with delivery, getting everything to your door is easier than ever. Dollars ends up to be like $72,000. So I say why not pay that off and save the $22,000 that we would pay in interest. Other people say you could use that capital to do other investments or use that capital to make more money. Where it really gets messy is where they use capital to buy more houses and those tenants don't pay or they have issues and now they're stuck like Ramel with 40 properties and he's not making any money. Yeah, I think it's difficult to build wealth period. But for the person who doesn't have money like that, they can't pay off your house or you know buy the brownstone or pay off the condor. But they can't do that. They can't buy this commercial. They can't do that. What do they do? You still have to have a place to live. You have to own where you live as like with the sense of urgency like no other because we don't know where the job market is going. 10 years ago, you could foresee it, right? It was like computer science. Like, oh, we're going in this digital state. Do computer scientists will never fail you, right? We know healthcare is kind of going to be the same, but they're kind of digitizing healthcare. Amazon just launched their thing where telehealth is extreme is open now. Everything is changing so fast. So the one thing that I say to people all the time is the liberation for African Americans has always come through ownership. our freedom since since we've been in America has been tied to land ownership we fell into this capitalist society where we had to work for everything but if you just think back and it we're starting to see this a lot more too people are owning their land their owning their houses they're starting to grow their own foods right they're starting to be self-sufficient again to where you don't have to play in that game where oh you have to work you have to find a job you got to do all this stuff for money to pay rent just imagine if you owned your place and you really started to chop down that mortgage to where you don't have to make whatever the cost of living is in your area so cost of living in Atlanta could be whatever 50,000 60 whatever it is right you you almost don't have to play in that game if all you have to do between you and your family is make like a thousand dollars to cover taxes and a mortgage that you've chopped down over top yeah so two things one I still want to go back to what is someone do if they don't have the money to pay off their home because we're talking in the future like oh well yeah it's just easy to pay off here at 200 thousand dollars and it's not so I want I want you to to touch on that but you were going in a direction that I really like you said African-Americans were built on landowner something like that our freedom liberation has always been tied to land ownership our liberation has always been tied to land ownership explain it let's go people with that so when we were freed as slaves right right after the Civil War African-Americans owned 19% of all available and affordable land we lost it over a time through air's property not passing it down through wills and trust we didn't believe in the truck we didn't believe in the system we didn't trust it that that if we died it would be passed down properly so we didn't do wills and trust and we lost the it's called air's property we lost a lot of property that way what's air property yeah it's like so let's just say grandma dies that her airs are supposed to get the property but if it's not passed down through a will or if it's not in a trust it will go to probate court and probate court it's a huge fight and we ended up losing a lot of our property so we didn't trust in those systems and we actually ended up losing a lot of property however right after the Civil War we knew it was clear if you owned land that's where you were free because you didn't have to you don't have to work for money you can be self-sufficient owning land you yourself sufficient from a shelter perspective right we build a house your self-sufficient from a food perspective where you have a farm and you're now free time has changed when we lost that land and now we had to we got into what we call a renter society to a people learn that they could rent and rent and get into bigger or better properties but we at with that we actually lost our freedom when we lost our ownership so we're you're not free you're almost tied to this capitalistic system where you have to go work for money to to pay your rent you there's there's no choice you can't rent and not pay so now we've lost our freedom because we now have to go work not to go too deep but when we look into college college is preparing you to go work for a company it doesn't really prepare you to go on a company right so now that system has we're starting to look at that and people are starting to see less value in going to college because it only teaches you how to how to work a job it doesn't teach and even at the highest profession like Harvard lawyers aren't taught to open a law firm they're taught to go work at the best law firms in the country they're recruited and if if if anybody's ever experienced higher education those students are recruited from like freshman and sophomore year to do internships at the biggest companies at the biggest law firms they're not taught to open law firms and if you think of accounting right at those institutions the high is accounting firms in the country are recruiting and they're doing internships at the Ernst & Young's the biggest accounting firms in the world they're not teaching I hate you guys are super smart the smartest individuals in the world that are going to these institutions they're not teaching you guys should open your own law firm and compete it's only teaching the law and how to go get a job at the biggest firm and then of course make partner at some point but very few are gonna make partner right everybody can't be a partner so we're we're learning and starting to understand as time is progressing how and and I'm not like a conspiracy theorist right but how the system is working to kind of keep us tied and away from our ownership and true freedom yeah I was reading a book years and years and years ago and it was explaining how this one book is really interesting it's called um what is it called a weapons of mass instruction mm-hmm I want to say weapons that's a really really good book but I was I was I was reading this book it said how college has actually got started was you know in the industrial age they needed people to work so yeah it didn't really matter what age you are like you could be a kid in there you you do this but what was happened what was happening was kids were getting hurt in these factories so they created a set institution that taught them how to work for the factories like they're teaching you the trade how to stay safe what to do and this is like the beginning according to what I understand this is the beginning of education school because it's teaching you how to go into the factory so the kids you know if if you have something to say you raise your hand to your manager your boss same thing in schools they teach people to move according to a bell yeah bell goes off at school thing you go to your next class doubling as okay you may go to your next station or you know I mean so I I thought that was really really interesting yeah we're getting smarter we're learning like as time is progressing we're learning my son said to me and he's a scholarship athlete at Tugaloo College hopefully this doesn't hurt hopefully it doesn't cause no harm right he loves learning right he's basketball player over the the summer he started trading so he has it shout out to him trading with K C-A-Y right he made money on his own he started his business at 20 he makes money teaching people how to day trade like the pros and cons and the discipline needed to day trade then when he went back to school he said dad you know there's no way I'm gonna get a job after school and he's like honestly I'm really gonna focus on my trading because I see how college is just a system and a program and I was like what do you mean I knew with the amount of money he made it would be tough for him to go work for to go learn from people yes there's value in the education but that he may have made similar money to on his own at 20 he said well they encourage you to play video games all day they encourage you to party they encourage you to join these groups that don't necessarily benefit business ownership they almost want you to party for four years and have the best time of your life and then go work for somebody and and I was just taking it back I'm like a 20-year-old is like decoding the college system and what's around him but I think some of his experiences are very different and I think it's starting to change I think we're starting to see that there's there may be less value in today's time than there ever was and that's why I think college some colleges are doing free tuition yeah other yeah so rice university just announced it um they are colleges that are doing free tuition oh wow I know that yeah and then when when you think right when you think of free being the subject right sometimes they say if something is free you're the subject right have you heard that but no no like let they say like when when people are giving something out for free like you're the test market or even apps they give you apps for free but then they have higher offers in the apps which the whole time they wanted to launch an app get users generate revenue and then sell yeah so yeah they say like be mindful of free because when free is offered you're the subject or yeah I think I heard like when when the product is free you are the product yeah yeah so yeah so if like you get um uh you get on an app and an app is free is because they need a bunch of data. I only need data with information. and so that I can sell these people to something else. - Yeah, that makes sense. - And then no, not to you because I heard you wanted to sell something, right? We had a deep conversation about that, but then they want to sell the app, right? So it's like, yeah, just give it for free. Burn through the capital raise, get everybody on it, get everybody hooked on it. Then we'll do some up charging, some revenue, some subscription revenue model to show that a generation revenue, it's viable, people want it and now you can exit and sell. - But I don't think it's bad being the product because especially if you get the value that you're looking for, 100%. - Yeah, yeah. There might be a free website and the website is constructed so that people can come and only come in because again, it's a value and I don't have to pay for it. But that traffic is what I'm selling. So it's a cool ecosystem. - Yeah, there's nothing wrong with free. I'm not talking free. Like they'll just walk through society all about taking that, I'm not saying. Like there's tons of value and free. But when we're just talking about the college and the education system, we're gonna notice that there are, there's going to be more free education. And if you think of a system by companies. - Yeah. - Sponsor by companies. And if you think of the, if you think of the huge companies that recruit their students from college and we need these students who work for us, hey, you could charge them less. I don't even care what you charge them. Just get them through and then get them to me. - Yeah, here's what's really cool about real estate too. Because there are some people that aren't resonating with what we're saying because they want a job, they value a job, they appreciate a job. They went out to be an entrepreneur and realized, oh, this ain't as sweet as everybody thought. Oh, this business is giving me more restrictions than any job that I've ever had. I felt freer at work than I did being an entrepreneur. But what I love about entrepreneur, what I love about real estate is, no matter what your disposition in entrepreneurship. - Yeah. - You can go to a job, sit at that job, work at that desk, be there for 20 years. So pulling some of your paycheck out to put it into real estate slowly and eventually, that real estate portfolios developed and you have to, and you get to live the life that you desire. - Yeah. - Not out there hustling. Brut's hard building a business. But that's what I love about real estate, Brut. It levels the plan field. - It manages itself to some extent. Or I'll say it grows itself because the property appreciates. Land doesn't cost that much. And you can make money through from land, through renting land. So you can make money through selling it, which is, I'm gonna say completely hands off, right? You can buy land listed on land.com and sell it and make lots of money and do it all from your fall. - Yeah. - If we, I figured some other ways and tapped into some other industries where you can buy a piece of land close to a highway and you can rent it out on truckparkingclub.com to truck drivers that need parking overnight. - Oh wow. - So there's a huge shortage of truck parking locations where truck drivers can legally park their trucks. So very similar to Airbnb, where the app does all the work for you. There are some apps that will rent out your truck parking space, your land, and it can just be vacant land. You don't have to do a lot to it. I just put gravel on mine to and logs to separate the truck parking locations. And that is the easiest money I've ever made, Dave. - Hold on, give me a second. Give me a second, give me a second. What you're saying is, if you have land by a highway, buy an exit, buy an exit. You buy the land and turn into a parking lot. Are you charging the people to come park? - Yeah. So truck parking club does all the marketing for it to truck drivers. They're familiar with the apps. There's like five apps that truck drivers use to find parking because there's a struggle with parking. There's four million trucks that's really only 330,000 truck stops that are publicly owned and then privately like 50,000. So there's literally not enough parking spaces. They can only drive a certain amount of hours before it gets legally they can't and then before it gets dangerous. So they have to find truck parking, right? Sometimes we see trucks just park on the side of the road, they're resting and sleeping because they have to. And most of the time is because they can't find a parking space. - Is that legal? - Is it legal to park on the side of the road? - Yeah, I didn't know. - Not if you're, no, you can't, you can't just park on the shoulder and say a man. - If there's a hazard, yes, because your truck doesn't work, legally you should get off and go to a rest stop and rest. - Let's see, is it legal and do they bother you if you like go into a Walmart parking lot? - I don't know, I don't know the legalities but you probably can't sleep at a Walmart because all Walmart will be packed with trucks. So I would look up this, is there a shortage on truck parking in the United States? - Not a real park as a truck driver. And I would imagine not, right? - There's a huge shortage. - So I have a truck parking lot rented every month and I don't want anyone to think they're gonna get rich from doing this, from one spot. - Guys, so Walmart parking lots are private property. - You can't just park on a park. - Just disclaimer, I only charge $300 a month each space for my truck parking lot. So it's not a month? - Yeah, truck drivers. - So these are truck drivers that are driving the same amount of rest? - So Birmingham is a huge, so here, I'll give you three things that three key indicators, if anyone's interested in opening a truck parking lot. You need to be near an exit off a highway so they can find it quickly and they don't have to drive a lot through town. It's very helpful if you're near another truck parking location because you get the overflow traffic and it's extremely important. If you open a truck parking location that's your near distribution centers. So Coca-Cola has a $330 million distribution center in the center of Birmingham, Alabama. My truck parking spot is less than a half a mile away. That's how it gets booked every single month through truckparkingclub.com. - Bro, this is wild. - Did you read about the shortage? - There is about 11 truck drivers for every one legal truck parking space in the United States. 98% of truck drivers report having difficulty finding safe parking and drivers often spend 30 to 60 minutes or more looking for parking. For some, them to either stop early, mean losing drive time and income or risk parking on highway ramps or other unauthorized locations. This should get this. The shortage has become such a safety concern that Congress approved a $200 million incentive and dedicated truck parking for 2026. - Yeah. - Wow. - So it's part of the conference, we teach that. We tour, so it's part of the conference on Friday. We're gonna tour my group homes. We're gonna tour my new builds. We're gonna tour my truck parking lot. We're gonna tour new builds of my students and we're gonna tour some Airbnb's that my team members have already. But yeah, that's huge Dave. - And this is huge. - And here's the thing. Here's a huge gap. Here's the thing. If you're close to a distribution center, if you're close to a highway exit and you have vacant land, like you're like prime to help out in that gap. - I never thought about that. - Yeah. - So okay. So here's what I don't understand. How are you gonna charge someone monthly if they're just passing through? - So it's daily, you can charge daily, - Could do daily. - weekly or monthly. - Yeah, and daily is like $15. - 15 bucks to pull over somewhere safe, eat, sleep, get back on the road. - And you can, I allow them to work on their truck, which is a huge thing too, because sometimes if they wanna fix something or tighten something, some places won't allow you to work on your truck. I allow it, like between you and I, it's an empty piece of land that I've never even seen before, that I've never gone to before. I don't care if they work on their truck there or not. It's just an added benefit if you allow them to work on their truck, if it's well lit, and it's in a safe place close to a distribution center, that's where they're going anyway. - Perfect location. - This is wild. - There's all of them. - All right, let's take it a step further, man. I didn't wanna, let's take it a step further. Can you Google the top five grant? Are you in chat or glad? - I'm on Google right now, bro. And there are, I never even know. - Yeah, it's huge, bro, it's huge. So, look, let me just wrap this up for the person that has a job that wants to pay off their house. You can invest in land and open a truck. truck parking lot to earn extra income and it doesn't even matter where like it doesn't have to be a major city just so much near near distribution center near highway and say highway near highway exit because they don't want to drive too far into a city to go rest and sleep if it's near a highway it's all it's it's all a benefit this is wild burn yeah I never there's so many asset classes Dave that have real estate where there's just as Brendan Boyd says there's gold in the gaps if you just think about the gap right there and just helping from a land perspective you can do well oh my gosh okay September 18th remember ma'am yeah and you're gonna be teaching what how to pick purchase profit and protect investment properties there but it's not limited to Birmingham that's just like hey everybody come see what I'm doing come see what I've done come see what other team members have done oh by the way you can use my team to do it you can use my lenders if you needed and I want to introduce everybody to everybody that they need to be successful in real estate so so if you did buy a piece of land that needed to be cleared you're gonna meet the contract that can clear your land and put gravel for your truck parking spot if you did buy a piece of land and you wanted to build on it you'll meet the group of the crew that I use to build would you have access to as well I love that I get right this last question before we're right I don't have any money mm-hmm working a job just barely kind of getting by right how do I start this process a wealth of it with land you you have to if you're serious about your financial future you have to buy a piece of land to start like at the bare minimum I don't my I don't love selling it because then we lose control but you can either buy it and sell it for profits on land.com Facebook marketplace does really well and start to build so if you really look on the Alabama Department of Revenue you can find land in the five hundred dollar area buy it and just resell it at the very minimum you own a piece of land if it takes a month to sell it it takes two months to sell it you're still in the game you still own the land itself when you sell it you can just repeat the process until you you get enough money to start to do other things that we teach but at the bare minimum if you could get up five hundred dollars and you could spend the time researching the right piece of land you can be profitable and start to build a portfolio I'm not that I'm not that but look man I thank you so much because I'm you're gonna have me looking at land near Hollywood you've all never been thought about that right yeah so yeah thank you bro one let everybody know how they can meet with you at the conference and do you have a maybe like a discount code for listeners and hit so here's how to find this right if I got one I'm making it up right now if you're serious about changing your financial future go to let's build Birmingham dot com you can grab a ticket there just for you if you put in on the promo code on the checkout page social proof we will give you a plus one ticket so that you can bring an accountability part you can bring somebody that will hold you accountable to actually staying up late you're gonna have to do some work right to staying up late and actually buying that first piece of land okay I love that all right so we'll do buy one get one free accountability partner social proof in the promo code and we'll give you that plus one ticket I love it there we go man tell everybody how to follow you man and uh and leave leave us what I want to win somewhere on Instagram at Charles Jay Noonan you can find me that's that's the main social media platform that that I have and then you grab your tickets at let's build Birmingham dot com and words of wisdom own your house right let's not sell grandma's house anymore grandma worked her butt off to get that house let's stop selling grandma's house let's keep grandma's house in the family and let's grow and build well the right way there we go man we can't close it out no better than that do you some of favor go follow Charles man hopefully we'll see you in Birmingham okay use promo code social proof you can just bring somebody will be a notification or if I use that code I'm just showing up and I'm bringing somebody no I'm gonna give them a notification so that they could add their person okay perfect perfect man hopefully we'll see you in Birmingham and I do yourself a favor man one follow Charles to go to Birmingham like check it out I think well building it's uh important in your kids and your kids kids will thank you for at least gathering the knowledge and starting to put this into practice even if you have a whole lot right now if we're buying land under a thousand dollars I think they're that eliminates anyone's excuse to to start building something and owning something so do yourself that favor and lastly go get you some social proof meaning go build something build it really really big but come back to your community and teach them how you did it it's the only way our community grows yeah shop the Sherwin Williams Labor Day sale and get 35 percent off paints and stains August 28th through September 9th whether you're refreshing your interior or exterior we've got the colors to bring your vision to life and with delivery getting everything to your door is easier than ever shop online to have it delivered or visit your neighborhood Sherwin Williams store click the banner to learn more retail sales only some exclusions apply see store for details, delivery available on fall of buying orders.