Speaker 1All right, so I was out on a run with my dog. It was freaking freezing cold. He wasn't walking. I had to pick him up and I got a business idea. So I literally turned around, came in, I hit record because I wanna say about this business idea and I'm gonna launch this business over the course of this episode in front of you and I can almost guarantee you it's gonna be a six-figure business by the end of today or maybe tomorrow at the worst, okay? Here's how my week went. I posted this video about making 35 grand a month on Facebook. I was elated. It was the most viral video I've ever posted and then boom, Facebook bans me. I'm actively working this. It's been extremely stressful. A lot of phone calls with people overseas that can barely understand me. They don't give a crap about me. Hundreds of thousands of dollars a year disappeared overnight and I need this to pay my content team. I have a big content team. This is not like 100% profit business. There are real costs that go into this. Heads up to my audio listeners on this episode. We purposely edited this episode to be perfect for audio only. So for 99% of you, this is gonna be great and for the 1% of you that wanna follow along through video, you can either do that on Spotify video or go to the YouTube channel I posted yesterday on March 23rd. Enjoy. They banned me. Why? They said intellectual property infringement. False. Not true. Absolutely not. They won't reinstate me. So immediately, six figures of income to me, to my family disappears overnight, overnight and it had to have been because of that video because I also posted that video to Facebook. Hours later, banned, which I don't understand because Facebook wants creators to make money on their platform because then they make money. I don't get it. I don't get it. But that income disappeared. So I was in a pretty dark spot. I'm thinking, how can I do this? How can I make lemonade out of lemons? And I'm on this walk and then I think, oh my gosh, I got it. I got it. I can launch a business off of Facebook banning me and I'm gonna hit record on my screen because I've always wanted to do this. I've always wanted to literally hit record on my screen. I gotta take these gloves off and launch a business so you guys could watch how my brain works, how I think through it. This is not planned. There's no audience plans. I haven't done anything. There's no LLC. I don't have a domain name, none of this, but I'm going to, launch a business, send an email with a link to pay and I will have revenue by the end of this video. And then between the time it takes for this video to get edited and go live, I will post an update at the end of my revenue at that point. And I just know it's going to be impressive. So my gloves are off literally and I'm going to launch a business. This is going to be very meta, no pun intended. I hate you meta. This is going to be a very meta video because it's going to be a video about content, but it is content about making money with content. You're going to love it. I'm going to talk through everything I'm doing and seeing and thinking. Now, anytime anyone starts a business, you need to go to your unfair advantage. Everyone has an unfair advantage. Maybe it's a rich uncle. Maybe it's your job history. You have a unique insight into the lawn care business, right? Because you worked on a lawn care crew. It doesn't matter. I don't care if it was a low paying job or high paying job. We all have an unfair advantage. We all have an interesting insight background experience that we can leverage. Okay. So one of my unfair advantages is that I have a newsletter and I want to use that newsletter to sell to now if, you're bummed out cause you don't have a newsletter. I posted four or five videos like tactical beginner level tutorials, soup to nuts about exactly how to start a newsletter with no experience and very little money. I'll link all of those in the show notes so you don't have to go search for them. Okay. So don't be discouraged if you don't have a newsletter because 99% of people don't have a newsletter. That's fine and you don't have to have a newsletter to start this business either, but this is my unfair advantage so I'm going to leverage it. So I'm going to go to my newsletter and I hosted on beehive. I love beehive. I talk about them a lot, yada, yada, and I'm going to make a segment. Now this is a sub segment of my newsletter. Based on some filters that I set. Maybe I only want people in South America. Maybe I only want people that are 30 to 80 years old. Doesn't matter. So I'm going to make a segment of every single subscriber I have that is not unsubscribed from me ever. Boom. Oh, and I got to do this. I got to do the watch test. Ah, dang it. My watch is still on my run cause I have another six and a half mile loop to do. So phone tests, it's 1138 1138 in the morning on a Saturday. I want you to see how long it takes to get to revenue. Okay, so I have my newsletter exported. I'm going to paste it. Into Google sheets because I prefer working with Google sheets than Excel. Now, very important. I want to randomize them because what I'm about to do is what's called an AB test or a split test. I'm going to sell a thing for a price point and I don't know what the perfect price point is yet. So I'm going to take a sample of my entire email list and launch, not just like test, but launch the business with a Stripe link to pay at one price to sample a, and then at another price to sample B. And I could do C D E F. I could do 10 different price points to 10 different lists, but the 80 20 rule applies the midwet meme also applies, right? Everyone on this side is saying, Oh, I'm going to email my list and everyone, all the geniuses, all the Jedis on that side are saying, let's AB test ABCD through Z or more sub-segment by categories. And then we'll find the derivative and run a Monte Carlo analysis. No, no, no. We want to be the guy in the middle. Who's just like, let's just find the 80 20 of this. Let's just find the, you know, the best bang for your buck, the, the best value for our time. So I'm just going to do two price ports. So I've randomized the list. Now I got to go to Stripe, which is like the world's biggest payment processor. And I have to create a Stripe link so people can actually pay me. But now I just realized I have to have a name. I have to have a name for this. I didn't get that far when I was on my walk. I thought, I thought about the email strategy. And then at the end of my walk, I was like, Oh my gosh, I should record this. I should launch this while I record this and vice versa. So I sprinted home, but I haven't even got to the name yet. You don't need a name to launch a business, believe it or not. But I just thought of the best name. All right, now story time. So I was 23. I'd been married for two years. My wife and I got married when we were 21 and 22 and she was pregnant. And I was in class at the university of Alabama trying to learn. And I was distracted. I had these Mac books in front of me and I just could not pay attention about mitochondria. I didn't care. I was researching business ideas. And someone said to me like, Chris, you might have ADHD and you guys are watching this. You're like, duh. And so I wanted help. Like I wanted to get good grades. I wanted to provide for my family. So I went and saw a psychiatrist. I got tested. I went through all these tests. And at the end of it, she gave me like this eight page report. And it said a lot of things. The gist of it was you don't have ADHD. What you do have are delusions of grandeur. And this frustrates people in your life because you think that you're going to have a better life than your loved ones think for you. And I was like, could you say anything more offensive than that? I was, I was like hurt. I was mad. I was angry, but really what it did was put a chip on my shoulder. I'm like, how do you know if I have delusions of grandeur? If I haven't even lived my life yet, I'm 23. Who knows what I'm going to do? I have plans of grandeur. Okay. I have plans of grandeur. Who says like, tell me that when I'm 80 and my life's almost over. Right. And so I've just always thought of that plans of grandeur, plans of grandeur is not a great word from a branding perspective. Cause it's hard to spell. It's got like a French vibe, but I don't care. I'm not trying to fully optimize this as a brand. Like I just want to launch because if I go hire a branding agency or really like do a survey of my friends, like, what do you think it is? What that's friction. That's time. That's lack of momentum. Time kills all deals. Lack of momentum kills all deals. Friction kills all deals, all businesses, all startups. Right. So I just want to launch. I want revenue. That's what I preach. Right. You guys have heard me say, I get your first customer as soon as possible. I want to get my first customer within an hour. Cause I showed my, it was 1138. Now it's 11. So plans of grandeur. And then I just thought right here, as I'm making this stripe link, like, is that domain name available? Now I own like 200 domain names. I have a problem. It's an addiction. I admit that if they're $11, whatever, what's one more domain name. So I'm going to go to name cheap and see, if that domain name is available. So I got a name cheap, by the way, I kind of hate go daddy. So don't use go daddy. This is not an ad for name cheap, but it's who I use. I've used Dynadot. They're great as well. But name cheap is my favorite plans of grandeur plans of grandeur.com. I don't know why it's in Canadian us dollars. Boom. 11, 28 a year. We're going to add it to cart. We're going to buy it. That's the name of this. Because if you want to make content on the internet, you probably don't want to be famous, right? I don't want to be famous. I didn't want to be famous. I'd never have, but you just have a dream for yourself. You have a desire. You have a motivation. You have plans of grandeur of being better than you are today. And everyone should, everyone should have plans of grandeur. And they may start as delusions, at least to the people around you, but who cares? Boom, boom, boom. Okay. The domain name is mine. Now I know what to title the stripe link. Cool. And I'm not going to do anything with the website yet. I just wanted to own the domain name before I published this video, because then one of y'all would steal it. All right. I need to create a product to sell. And then I need to attach that. That product to the payment link. So plans of grandeur. So I want this email to be a presale for the full launch. And I want the presale to be at a steep 50 plus percent discount because that works. It's proven to work, right? People want to feel like they're getting a deal and they want to get it and they will get a deal. Cause I actually will increase the price on launch day. So I want to make sure that people have a no brainer offer on their hands, that they feel special, et cetera. So now I'm just like trying to decide what do I want to actually price this at? I think I want this to be pretty, dang cheap, like way cheaper than I think it should be. So we're going to test $47 one time and $97 one time. That's going to be our AB test. And if I send both of those identical emails, it's the same email, same subject, same wording, same everything. The only thing that's different is the payment link with the price, right? If I send that same email to the same amount of people, which do I sell more of now? Surely I will sell more of the cheaper one, obviously, but what will my conversion rate be? Because if my conversion rate is higher, the conversion rate on the expensive one is 1%. And on the cheap one, which is half as expensive is 1.5%. Then I might as well sell them more expensive one because my break even is 2%, right? Selling a $50 product at a 2% conversion rate to a limited email list is the same amount of money net to me as selling a $100 product at a 1% conversion rate. So any percentage points over 1%, if the $50 product is 2%, this is all hypothetical, is a winter. me is a net win to me. So I'm going to test both. So we'll do one off $47. Now I need to duplicate that product because I need to make it again for $97. I don't want their names. I don't want any friction, right? I already have their names. I already have their emails. The more friction you add to the checkout process, the more your conversion rate will drop. I don't care what it is you're selling. Do not add friction. Sometimes it's worth it to add friction. You want their phone number. You want their email. You think the additional friction will be worth having additional data from them. Sometimes it is in this case. I don't think it is. Okay. So I have my perfectly randomized to email list. I have my payment links. It is officially 1158. I don't know why I just keep checking every 10 minutes without even realizing it. So it's been 20 minutes. Well, I guess I started five minutes. It had been 25 minutes and now it's needed to write the email and hit send. Now that is the test email. Then I need to send the full launch email, which I'll probably do. After my run, because I still have six and a half miles to run. I need an hour or two or three to see the results of my test, but I'm going to have revenue within five minutes of sending that email. So we're going to launch a business in under an hour today. I promise you a profitable business, by the way, and we're going to donate to charity too. How about that? We're going to do some good. So we're going to go back to Beehive, the best newsletter platform in the world. We don't want to wait. So we're going to go to post and we're going to write an email. So I'm just going to duplicate one of my old emails and edit post. So this will be an email sending masterclass. Hopefully I don't put anything at the tops of my emails to me. That's more friction. That's more space between the top of their email and what I want to tell them. So we hide that we hide that we hide the author either even because they know it's me. It will include the dynamic tag for their first name, which means if I have their first name in Beehive, then it will include their first name. But I don't want to put a comma because I don't have everyone's first name. So if I put a comma, then their email will just start with a comma and it looks weird. So as I'm doing it right here, if I don't have their first name, then their email will just start a little bit lower and no one can even tell the difference. So I'm going to delete all this old stuff and I'm going to say, I'm just coming up with this on the fly. We're not using Chad GPT. All right. So I just wrote this up. No help from AI or Chad GPT. I want this to be real from the heart, but I'll walk you through my thinking and why I did this. So I had a pretty crappy week, but I want to turn lemons. That's kind of a hook. It's a hook and it's a retention grabber, right? Hopefully they'll want to know why it's crappy and how I'm going to turn lemons in lemonade. I posted a YouTube video that exploded. It's quickly becoming my most viral video ever. It was about exactly how I make 35k a month on Facebook, but very tactical. You guys loved it. That's why I also wrote my newsletter about it this week. Hours later, guess what happened? Meta banned my Facebook page. The reason copyright infringement, which is false. There was no copyright infringement. I think it was because of that. I posted it to Facebook as well. Maybe it was dumb to do that, but I thought Meta wanted more creators. That's a day in the life of entrepreneurship, right? You are way up here. And then hours later, you're way down here. I'm going to put there you're way down there. So not only do six figures of income disappear overnight, but I can't run ads nearly as effectively anymore because I needed those 1.5 million Facebook followers as data points. So my ads could be profitable. So it was a devastating week to say the least. But then on my run this morning, I had an idea. I ran home early to type this out. What if I could turn lemons into lemonade, play the David to Meta's Goliath and maybe donate to charity as well. So here we go. I'd like to replace that missing income. I need to replace that missing income. I have a content team to pay. So here we go. I have a treasure trove of videos, spreadsheets, and docs in my Google Drive account that has never been published. I add to it weekly. I used to do one-on-one consulting for creators trying to grow big brands. My fee, $10,000 a month for one hour long calls per week. This is true, by the way. 100% of this email and video is true. All of those training videos, guides, docs, and tracking spreadsheets are safely tucked in my drive and it's really, really good stuff. And so I'm going to sell it all for 99 plus percent less than what it's worth. Make that bold. February 6th is when it all goes live. But right now is when the pre-sale goes live at a 67% discount. The full price on launch day will be $291 one time. Now this is going to be the $97 test. But today the pre-sale price to my newsletter is only $97 with this link. This is a one-time, lifetime price, not monthly. Every time I record more tactical content about growing a brand, going viral, or making content, I will add it to what you already bought. I'm addicted to learning, so this content will stay fresh since algos are always changing. I will also do 12 AMAs with everyone that purchased as well. So if you ever, maybe, potentially might want to try to go viral, build a following or a brand for yourself or a business, faceless or otherwise, spending a little bit of money one time will be an insane insurance. This is the video going viral that got me banned from Facebook, by the way. Still trying to get my account back, but it's not looking good. Thank you. And then I put screenshots proving that my account was actually banned. So, I'm going to add a couple of intentional typos in here, not that I need to. There's probably some that I've missed. Just so people see it's not AI, because it's not I added in this to the description of the product. Why is it called Plans of Granger? Because one time I had a psychiatrist tell me that I had delusions of Granger, but I knew they were plans. That's what content can do for your life. Turn your delusions into plans. Sell your story, right? That is my real story. That is a true story, and I want people to know it. Cool, cool, cool. Okay. We want my $97 people to see it. All right. Subject line, shorter is always better. Always. Let's look at the time. 1228. So what's up? In an hour? Awesome thing about having a newsletter is there's trust. They know I'm not going to scam them. They know I'm not going to scam them. Or screw them. They know they're going to get way more than what they pay for. It's hard to do that without a brand, right? Which is what I'm selling here. How to build your own brand. Okay. Same email, different list, right? And then email only to the $47 people. Exclude the $97 people. We're going to preview it. We're going to test the link. Make sure it goes to the $47 product. Cool, cool. We're good. And now we want to send it at the same time too, because that could change a variable. So we're sending these about two minutes apart. Publish now. Done. All right. So 1234, a little over an hour, guys. I'm sorry. But now, now's when the fun part happens. Now we get to see payments come in, hopefully. All right. So it's been a few minutes since I've sent these emails. Okay. 11% open rate right off the bat. Click-through rate, 1.5. Not bad. 0.62. Okay. Very similar. Very similar. The $97 one I sent at 1231 and the $47 one I sent three minutes later at 1234. So about half the click-through rate, clicks are on the Stripe link and the other half are on the YouTube link, which makes sense. And then everything else are on like the footers to my social platforms. Boom. First sale, $97. Thank you, Nada. Who is he? NadaPOL4. You are my first customer ever for this business. I thank you. I love you. So the time, 1241. It took a little over an hour, guys. I'm sorry. But from the time I had the idea to the time revenue was generated, $97 in this case, two hours. All right. Now that I know we're profitable, we're revenue positive. The National Kidney Foundation has $9.7. I'm going to go finish my run. I'll be right back and we'll see how much revenue we have then. All right, guys. I finished my run 13.1 miles. I couldn't help but peek at my Stripe account a little bit as I ran. I want to tell you how this is about to be a surprise, but I just couldn't do it. I had to peek a little bit. So let me share my screen and see what our revenue is at. This is about an hour and 20 minutes after I last recorded. So we go to Stripe. Boom, baby. 1334. Generated in about an hour and 20 minutes. So call it $1,000 an hour from sending one email. The question is how many were 47 and how many were 97. So we got fixed $97 payments and 16 $47 payments. So roughly speaking, we're selling almost three times as many for half the price, which means the cheaper price is the better price because we sent the same price to the same number of people. So if we go look over at Beehive right here, this is the $47 email, 3.7% click-through rate. So 76 people clicked on the $47 email and 62 people clicked on the $97 email. Okay. But of the 62, only six purchased. So 10% conversion rate on the landing page over here. And then 16 out of 76, 21%. So it's like nine versus 21%. So that is interesting. Now there's two different numbers going on here. Everyone knew the price before they clicked. So I don't want to look at the conversion rate on the payment link site because that's not accurate. They already knew the price. They knew what they were getting. I want to look at the conversion rate from the email, from how many unique people opened the email. So we've got 16 versus six. So on the $47 email, we had 2056. Okay. 2056. 16 finally. So the conversion rate was 0.8% and then 0.29%. So when we double the price, our conversion rate goes from 0.8 to 0.29. So if these numbers hold, which they might not hold people, if people are going to spend 97, they might need to take hours or days to really think about it. So a week from now, if we don't do anything, the conversion rates could be about the same because it takes a little more time to spend a little more money. But I don't know. I think it's going to stay roughly the same and we're going to net out ahead if we sell it for the cheaper price, but I want to do another AB test because I'm not satisfied. I'm not really happy with how long my email was. I really want to, if I really think the $47 is superior, then I want to take the same $47 price point and send another email that's much shorter, that has the price near the top and the link near the top, much shorter story. Maybe I'll have to help me shorten that. And then I'll send that to the same amount of people and see if that's successful because after a few more AB tests, I'm going to know exactly what people need. And then I'll send the right price with the right messaging to everyone on my newsletter. But for now, I need to go shower and take my oldest son to Topgolf because he's been a little neglected lately. So we'll pick this back up in a split second for your time. Okay. So it's been a few hours. I took a shower. I went on a date with my beautiful wife and I'm going to check in on Stripe. Okay. So very, very surprising here. We've had 35 new customers pay today. Of those 35, eight were the 97 and 27 were the $47. So one way to look at this is I made about 8 cents per email subscriber on the $97 plan. And I made 27 cents per email subscriber on the $47 plan. So it's about three and a half times more money, which is crazy. So clearly, and you might be watching and thinking, well, duh, Chris, people don't want to pay more. Cheaper is better. Yes. But I'm working with a lot of people. So it is worth testing. And honestly, I'm going to do a little more AB testing. I want to try a shorter email and I want to try email. Maybe that'll be my next test. Maybe I'll do $47 again, because I know that's the winning price. And I'll do an AB test to the same amount of people. One email will be shorter and one email will be shorter and not say the price. I'll say it's 67% off. I'll say it's 99% cheaper than the value it's that's offered, but I won't say the price. So they'll have to click to see the price. So I'll see it. That makes a difference. And I'll use different Stripe links for both so I can track exactly how they each perform. Okay. It's been about a week and we've made thousands of dollars. Why don't we break down how many $47 ones we sold versus how many $97 ones we sold? Okay. So we're here in Stripe. Okay. We're going to filter for $47 transactions that succeeded. There were 43 of those, which is $2,021. Now we're going to change the filter to $97. And there were 22 of those, which is... $2,134. So we made about 5% more money per person on the $97 plan. And what was really interesting to see from February 2nd on, we had 10 transactions on the $97 one. What was interesting about this whole experience was that I noticed that with the more time that had elapsed, the likelihood increased of me getting a $97 sale as opposed to a $47 sale. So the people that got the $47 email, they purchased it impulsively, right? It was a lower amount. They didn't have to really think about it or talk to their spouse. But for $97, even though I never sent any follow-ups to either group, it just took them a day or a week or five days to think about it, to finally pull the trigger. Now there's a trade-off here. If I go with a $47 option, I will have more surface area for upsells or for referrals. Like you just have a bigger opportunity to affect more people. With the $97 option, I don't have as many people to upsell to, but I have a more serious audience, an audience that's willing to invest in, creating content. And usually that also means an audience that has fewer support requests or fewer complaints, fewer refund requests. Generally speaking, there are some exceptions. Better to sell a more expensive product. So I'm going to go with $97. Now I'm going to do another AB test. I know I said I wouldn't, but I really want to. So we're going to do this by taking this $97 Stripe payment link, duplicating it. And it's very important that after they submit the payment, they redirected to the Google drive link where I'm actually hosting all this content. Okay. So now I have two identical $97 options. I want to test two different things. Now that I feel like I've landed on the right price point. I want to test a shorter email on both the A and the B version. And then on the B version, I want to test not dropping the price in the email. I want the price to be a surprise. Once they click on the link and get to the Stripe page, because there's what's called a sunk cost fallacy. And what that means, is that if we've already clicked into something, we're more likely to just finish what we started, even if we weren't as likely to buy it without clicking. I don't know if that makes sense, but let's say you go in a casino, you start gambling, you lose a little money and you're like, I can't leave now because I've already wasted this money. Like I got to earn it back. Then this will have been a total waste. That's the sunk cost fallacy. And it's a fallacy. Once you invest a little time or a little money, you're more likely to double and triple down. So you don't feel like that time or money or effort expended was a waste. So I'm going to go back to this email that I originally sent the $97 version. I'm going to edit it and I just want to shrink this email down. Okay. So the a version will be the visible price version. Okay. So it's the same email, but about half as long. Okay. There we go. Okay. So I am excluding the two lists that I edited. Okay. So it's the same email, but about half as long. Okay. There we go. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists that I edited. Okay. So I am excluding the two lists the link course all right so i'm keeping the verbiage about the same but i'm just i'm hiding the price put it there video that got me banned but man i can't believe i made four grand from that just selling one of the folders in my google drive okay let's go ahead and send it and here in a minute we will revisit what the click-through rate was and what the purchase rate was on both of these all right it's been a few days and plans of grandeur is up to 8300 in revenue and almost all of that is profit because we're selling a google drive folder at the end of the day but i wanted to show you my last ab test i promised this time and what i've done with uploading all this content into school when i say i i mean my partner kamal so everyone wants receipts so here is the account we've had 111 transactions at about 80 per transaction we've had 8300 in revenue so far and as promised i donated 10 of that to the national kidney foundation so i sent a loom video of me doing that to everyone that's watching this video and i'll see you in the next video so i'll see you in the next video and i'll see you in the next video so i'll see you in the next video have already joined and then i just had claude create a logo for me not the best thing in the world but who cares and then i made just a simple loom video hey welcome to plans of just showing what it looks like i had chad gpt generate the description and we're good and we have a price point of 97 one time and now i'm going to send my last ab test email to try and determine what the ultimate email is to invite my whole newsletter to this so the thing i'm going to be testing on this email is email a the short and sweet version of the email like i did last time that links to the stripe page the payment link and email b will be the exact same email but it will link to the school community so it's going to be interesting to see if people trust school or stripe more also the results of my last ab test were incredibly interesting let me show you how that looks if you remember in one of them i put the price in the email in the other one i didn't put the price in the email and the results kind of shocked me so if we go to payments and analytics we got twenty two hundred dollars uh in revenue through this link 23 sales okay so 23 sales from the email where they did know the price when they were clicking and then the email where they didn't know the price and they were clicking we only got 11 sales less than half which is really surprising and about the same number of people clicked on the email so the conversion rate was less than half very very interesting to me actually i take that back 375 views on this video and i'm going to show you how that works one so the conversion rate's about three percent on that one and on this one we had 287 views so the conversion rate was like eight or nine percent just crazy so the lesson tell them the price in the email that's what we're going to do here so here in stripe you'll see that i created two different segments one called pog school plans of grandeur potential customers that will get the email with the school link and then pog stripe the email subscribers that will get the stripe link so now we're simply going to go to our old announcement post we're going to duplicate the email that had the visible price edit and we are going to replace them with the school link right there so my ref link okay so i just swapped out the links and i kept everything else the same because this email actually converted super duper well now let's just send on that bad boy now we're going to take that email we're going to duplicate it swapped it out with the stripe links that's it now we'll just go here pog stripe boom all right let's see which one outperforms okay this will be the second to last update i want to show you the results from my last a b test and i'm done a b testing i am now going to announce this to the rest of my email list. So the email with the school link brought in 10 sales at $97 and the email with the Stripe link brought in 13 sales. So 30% more, which kind of surprised me because school is more organized. It just has more legitimacy than a random Stripe link. But at the same time, Stripe is pretty well trusted at this point and school is somewhat obscure. Also, there's a lot more friction on the school landing page to pay. You have to create a school account first. And I hate friction when it comes to trying to sell something, right? So I think that friction is ultimately what did me in because I can still automatically invite or add them to school after they pay on Stripe. I already have the automation set up. So for my last email, I'm pretty sure I'm just going to send the same email to everyone that hasn't already received an email about this plans of grandeur, but I'm only going to use the Stripe link and not the school link. But just to be sure, I want to do that. So I'm going to do that. So I'm going to do that. So I'm going to ask Claude if that was the right decision. So I showed Claude screenshots of the A test and the B test, and I told it how many sales I got from school and from Stripe. Let's see what it says. It says I should pump the brakes on declaring Stripe the winner, but it says what I just said, there's less friction. So I'm going to do it. I'm going to go with Stripe. But the question is, what have my sales been so far before announcing this to my whole list? In school, they were $970. And in Stripe, I had 126 total payments, with most of those being at the $970. The rest at $47 for a total revenue count of $10,022. That's more than I thought. So we're almost at exactly $11,000 from this launch so far, which is basically pure profit, because this is work I've already done. These are pieces of content that I've already created that just lived in my Google Drive. Not bad. So now I'm going to go in Beehive, I'm going to duplicate the Stripe email, edit it, we'll make a new payment link just for this one, swap out the links. So it looks like about a fourth of my list. So I'm going to go ahead and do that. So I'm going to go ahead and do that. So I'm going to go ahead and do that. So I'm going to go ahead and do that. So I'm going to go ahead and do that. So I'm going to go ahead and do that. So I'm going to go ahead and do that. Has already received these AB test emails. So theoretically, I could expect to earn at least four times what I've earned so far, hopefully more because of the fact that I've been doing AB tests to come up with the best email, the best email length, the best price point, the best link for people to pay on. Okay, here we go. I'll touch base in a few hours and tell you what the sales are. Okay, wow. Wow, wow, wow. It's only been an hour and 19 minutes since I sent the email to the Okay, so I sent the email at 918 AM. It is now 1038 AM. And you know, it takes a minute or two for everything to go out. And three minutes after I sent it, I got three sales, four minutes after I sent it, I got four sales, and then five, and then two, and then two. So in the first hour and 20 minutes, I've had 125 sales at $97 per sale, which is exactly $12,125. Add that to the 11,000 that I earned from these AB tests. And I've made $23,000 almost in pure profit from launching this business that all started while I was out on a run in the middle of the cold a few weeks ago. So I'm trying to forecast out how many sales I will get in total once everyone has opened this email and decided yay or nay on buying this. So I took screenshots of the sales velocity, aka the timestamps of when everyone's buying a screenshot of my email. I told Claude how many people got my AB test email and how many were buying the full launch email today. Claude says 40 to 50% of total sales happen in the first hour. It's been an hour. It says if you're at 82 sales in 40 minutes, you're probably looking at 110 to 140 by the end of hour one, 200 by the end of the day, long tail, total estimate 250 to 300 sales over the next five days. That's 24 to 29,000 gross from one email. Gross, but really, it's net. My only costs are the Stripe 3% transaction fees. So then about, 40 minutes after that prompt right now, I just prompted it again and said, hey, here's a new screenshot. It's been 40 minutes. I am up to 125 sales. Now, what do you think? And it says 22 to 26,000 from this email, but I'll do a follow-up email in a few days. That should bring in some more stragglers. And then I'll just work this into my email flow, my automations. I'll raise the price as promised. And I think this could bring in a few thousand per month, pretty passively. Better yet, the National Kidney Foundation is going to be getting thousands, if not tens of thousands of dollars from sending just a few emails. So including my A-B test emails, I generated between $30,000 and $40,000 of net profit all throughout the course of this video. I showed you how to do everything. And before you write this off and say, oh, this is easy for him. He has a big email list. No, stop. There's a lot of power in small email lists because you can connect so much more closely with your audience. Whereas the bigger your list grows, the less you're able to connect with your audience, the less relevant you are to them. I don't know if you saw this video with the founder of Beehive, but he makes $500,000 a year from a list much smaller than mine. And he only sends one email per week. Even if you only had 2000 email subscribers, you can make tens of thousands of dollars plus a year. Events and high ticket courses are the key. And yeah, high ticket courses have a bad rap. A lot of that for good reason. But think of it this way. They only have a bad rap because so many of them don't match the value that the salesperson promises. So if you're confident in the value you're offering, then own it. Own your course because you're helping people. And if they buy a course from you, they're going to be more likely to do the thing to be successful because they consumed your content and did the thing. So stand behind your content with pride. And of course, if you want to join Plans of Granger, I've got the link below in the pin comment or the description. If you know anyone that might want to start doing content either for themselves or for their business, faceless or with their face, AI generated or not, please share this with them. And we will see you next time on The Kerner Office.
PodcastTranscript AI