The Wine CEO Episode 34: Beginner's Guide to New Zealand, Part 1
from The Wine CEO Podcast
19m 27s
New Zealand is a modern and growing wine region known globally for its crisp Sauvignon Blanc and rich Pinot Noirs. Located in the southern hemisphere, its cool, maritime climate supports thin-skinned grapes that thrive in moist, fertile conditions. While the country produces less than 1% of the world’s wine, its wines have gained international acclaim due to their distinctive terroir. The North Island hosts four main wine regions: Auckland, Gisborne, Hawke’s Bay, and Wairapa. Auckland excels in Chardonnay and red blends, while Hawke’s Bay is famed for its dry, fertile soils and red wine varieties, particularly Cabernet Sauvignon and Merlot. Wairapa, especially the Martinborough sub-region, is celebrated for its Pinot Noirs, which are often compared to Burgundy due to similar climate and soil conditions. A popular legend links the region’s Pinot Noir success to a rugby player smuggling a French grapevine in the 1970s. New Zealand exports over 90% of its wine, reflecting its strong global market. This episode introduces the North Island regions, setting the stage for a deeper exploration of the South Island and food pairings in the next episode. The show emphasizes accessible, relatable wine education to demystify wine consumption for everyday drinkers.
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Let's dive in.
Hey friends and welcome to episode number 34 of the Wine CEO podcast.
I'm really excited about today's show because I'm doing my first ever wine region spotlight.
A lot of you have been asking for more episodes and content on specific wine regions you
can learn a little more about particular countries and different regions around the world.
So I'm excited to begin a lot of various series where we will dive into specific regions.
So for two episodes, we're going to be talking all about New Zealand and the amazing wine
regions that make up this beautiful country.
I am so excited.
I've never been to New Zealand.
It is on my bucket list, but one of my very, very dear friends who I worked with at Disney
for a time, she lives in Christchurch and I've just heard so many wonderful things about
the country.
So definitely on my bucket list, a place that I hope to visit soon.
Lots of amazing wine regions, a lot of amazing wines coming from here.
So I've studied it for a few years and I'm really, really excited to share with you all
today.
So many more episodes like this coming, but we're starting with New Zealand because I think
it is one really simple wine region to digest.
It's not overly complicated like some wine regions around the world can be and I think
that the New Zealand wines that they're mostly famous for which we'll talk about in just
a little bit are really perfect for summertime drinking.
So let's go ahead and dive into a little bit more about New Zealand.
So New Zealand is located in the southern hemisphere.
So it's between the 35th and 47th parallels.
And if you remember all major grape growing regions around the world lie between the 30th
and 50th parallels.
So these are the most temperate climates for growing grapes.
So it's not too hot and not too cold.
And you have the 30th to 50th parallels in both the northern hemisphere and the southern
hemisphere.
And so starting at the equator and then moving south into the southern hemisphere, you
start at the 35th parallel and that's where the beginning of the New Zealand wine regions
are going to be.
So because of the earth's tilt as it moves around the sun, you know, the seasons are opposite
right in the northern and southern hemispheres.
So it's winter in the northern hemisphere when it's summer in the south and vice versa.
So what this means is that while the northern hemisphere is harvesting grapes in like late
September or October and early November, the southern hemisphere is harvesting in late
March, April and early May.
And as part of the southern hemisphere, this is when New Zealand then has their harvest.
Now New Zealand is a country made up of two main islands in the middle of the South Pacific
Ocean.
And the two islands are simply called the North Island and the South Island.
In fact, the vineyards in the South Island are actually the most southern vineyards in
the entire world.
And because of how close they are to the international date line, they're actually the first grapes
to see sunshine each day.
Pretty cool.
Now New Zealand is a bit of a younger wine region by most standards.
So although there have been grapefines planted there since 1819, it wasn't until the 1980s
that New Zealand wines began to receive world acclaim.
And the popularity of New Zealand's subany on Blanc really rose.
So a lot of people attribute this to the prohibition culture and social movement against wine drinking
that was really a part of New Zealand's culture for decades.
Believe it or not, it wasn't until after World War II that wine bottles were sold in shops.
And it wasn't until the 1960s that wine was sold in restaurants.
So really recent, right?
I mean, there was a long history of deterring wine production, wine sale and wine consumption,
which probably kept New Zealand from getting on the map a lot sooner.
But as this prohibition culture started to dissolve, great wine producers began sprouting
up all across New Zealand, and the world acclaim for New Zealand wines made all of the wineries
in the region jump from around 30 to over 700 between the mid 90s and mid 2000s.
But even with this number of wineries, the country's still very small compared to a lot
of others, and it accounts for less than 1% of the world's wine production.
So it's still fairly small on the scale of our major wine producing regions.
But the wines have become very, very popular around the world and it has an amazing, amazing
reputation.
So now that I've alluded to the fact that New Zealand was put on the map by Sauvignon Blanc,
let's talk about varietals because it's not the only grape varietal that's grown there.
There are actually around 25 different varietals that are grown throughout New Zealand.
But there are two that really reign king in the country.
My far New Zealand is most famous for Sauvignon Blanc and Pina Nour.
And one of the reasons for this is the unique climate.
New Zealand is a very cool maritime climate.
It's southern enough that they actually have more cool days than warm, and it's surrounded
by water because it's an island, they're two islands, right?
And so this means that they have that really maritime climate, so the influence of the ocean,
the salt water, that whole weather movement on the land.
So thinner skin grape varietals like Sauvignon Blanc and Pina Nour grow perfectly in this
type of a climate.
If you remember way back to episode number two on wine 101, grapes need sunlight to mature.
Just like any other fruit or crop rate.
So the thicker skin, the grape, the more sunlight hours it actually needs to mature.
So in a climate like New Zealand where there aren't as many hot sunlight days throughout
the growing season, a lot of thicker skin grapes like Cabernet Sauvignon don't tend to
ripen fully before they would need to be picked.
So the majority of wine makers are planting thinner skin grape varietals throughout New
Zealand.
Now, that's not to say that you won't find Cabernet Sauvignon or other bold varietals
in New Zealand.
We're actually going to talk a lot in today's episode about the North Island and the regions
in the North Island because they're farther north, right?
They're actually much warmer, and so these hotter climates do have the ability to produce
great Cabernet Sauvignon, great Chardonnay, great Merlot and Sarat.
But really, what we've found is that the majority of wines that have really reached international
acclaim are the Sauvignon Blancs and the Pinot Noirs.
And that's because they're grown in the regions of New Zealand that have these really moist
climates that have a lot of rain, really fertile soil, and they have such a unique flavor
profile because of the soil and weather and pattern in New Zealand that the wines that
are made here truly cannot compare to any other region around the world.
They're so true to the terroir of New Zealand, and so they are just so special and so they've
grown in this incredible reputation that's specific to New Zealand, Sauvignon Blancs and
Pinot Noirs.
So I would say that for the most part, a lot of these other great varietals have really
been declining over the last like two decades because of the acclaim for Sauvignon Blanc
and Pinot Noir.
You know, folks around the world want Sauvignon Blanc and Pinot Noir from New Zealand.
When they think of New Zealand, those are the two varietals that they really think of.
So wine makers have realized that there's a little more cash in those varietals, so they've
started pulling out some of the other varietals that they used to grow and planting a lot more
in Sauvignon Blanc.
But again, still lots of those other varietals that are found throughout the islands and I will
talk a little bit more about those in just a moment.
So I'm not going to touch on every single wine region in New Zealand, but I'm going to
cover a lot of the main ones so that you'll recognize names when you're looking at wine
bottle labels. I want you to be able to go into a wine shop or your grocery store, grab a bottle,
and you can tell that it's from New Zealand because you look at the label and you recognize
that name and you can say, "Oh, I remember Sarah talking about this. This is in the
North Island of New Zealand or this is in the South Island of New Zealand," etc.
So I'm going to break these two islands up. We're going to spend the rest of today's
episode chatting about the North Island wine regions and then next week I'm actually
going to cover the South Island as well as great food parings to go with New Zealand wines
and the unique thing about New Zealand wines that they do differently than most of the
rest of the world. It might surprise you. So be sure to listen to next week's episode.
It's definitely one that you are not going to want to miss.
But really quickly, before we jump into the rest of today's episode, I want to take a
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So let's get back into the show.
So we just did this really quick overview of New Zealand as a whole and chatted about some
brief fun facts about what the country is known for and the history of TheWine industry
there.
So now we're going to dive into the North Island and the specific wine-producing regions
in this area.
Now, if you're a visual person, I recommend that you click the link in my show notes to
go check out my blog post on New Zealand.
I have a map there and that will help you follow along and see the location of each wine
region I'm talking about, and so you can look at it as I'm describing it.
So it may help just a little more with that visual memorization.
So the North Island is predominantly known for the regions of Hawks Bay, Gizborn, Auckland
and Wyra Rapa, and I'm probably butchering a lot of these names, but the whole island
is slightly warmer throughout the year than the South Island because naturally it's closer
to the equator, it's more north.
So it's much easier for the winemakers in this region to make some Sura, Merlot, Chardonnay,
Cabernet Sauvignon, and some of these other wine bridles that require a little bit more
sunlight like we spoke about just a moment ago.
So the first region that we're going to talk about is Auckland.
And Auckland is the most northwestern wine region in New Zealand.
It's mostly known for Chardonnay and some red blends from Merlot and Cabernet Sauvignon
so like some Bordeaux blends.
There has actually also been an increase in Sura plantings here over the past few years
and a lot of folks are really excited about what they're going to be bringing to the
industry soon.
The region spreads out all around the city of Auckland and although it doesn't produce
the most wine in New Zealand, it actually has the largest number of wineries in the country.
The climate in Auckland is pretty warm but it's also really rainy and humid so they get
a lot of cloud cover in the region that will help moderate the sunlight hours but there's
also this intense amount of rain that can create a lot of problems with rot.
For a smaller region though, they're really producing some amazing wines and it's one
place that I definitely want to visit someday.
There's actually a really interesting story from Auckland.
I guess it's more of a legend kind of because no one can really validate any of the facts
but it's circulated in wine circles all around the globe and I think it's a really fun
one.
So allegedly in the 1970s there was a New Zealand rugby player who went to France and stole
a small vine cutting of Pinot noir from one of the top burgundy wineries, Domain de la
Romani Conti and he apparently tried to smuggle this grapevine into New Zealand by shelling
it into his rain boot.
Well as fate would have it one of the customs workers caught him and commandeered this vine
cutting.
Adley coincidence all that this customs agent named Malcolm Abel just so happened to
also be a winemaker in Auckland seems a little fishy but he apparently took this vine
cutting and planted it in his own vineyard well karma is a you know what and he died shortly
thereafter but before he died he shared some of his Pinot noir cuttings from his planted
vines with one of his dear friends who also made wine.
This friend planted these vines in Martinboro which is in the north island and we'll talk
about it a little bit later in the show and he became famous for making some of the best
Pinot noir's found in New Zealand.
All of the coincidence but I have to wonder if there's some truth in this story I would
like it to be more than a legend because honestly I'm a little bit of a romantic anyway
but the best part of the story is that they named this specific grape clone the gumboot
which is the New Zealand term for a rain boot so still giving credit back to that awesome
rugby player who had the guts to steal this super famous French Pinot noir cutting and
then try to smuggle it into the country so didn't get to plant that vine and then make
incredible Pinot noir and make a ton of money from it but still part of the story so kind
of an interesting legend.
Okay so enough legends and fairy tales so moving on to our next region so the next region
we come to is Gizborn and Gizborn sits along the northeastern coast and it's known
for Chardonnay and Pinot Greek.
Now they're mostly known for the unique Chardonnays though these have a lot of like tropical
fruit and really honey notes so they make for really unique tasting Chardonnays.
Gizborn gets a lot of rain along the coast but it's still actually warmer than most New
Zealand regions which makes it this perfect climate for growing Chardonnay.
Overall though it's a fairly small region it has a really low number of wineries compared
to a lot of the other North Island regions.
Next up is Hawks Bay which is along the central eastern coast of the North Island and it's
by far one of the more famous regions within the North Island.
It's known for Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, Pinot Greek and a
small amount of Sera.
It's actually the second largest wine region in the country and also the driest of all
the regions in the North Island and it's this dry climate that gives it some really
unique flavors to a lot of those varietals I just mentioned.
The leading variety here is Chardonnay but there's a long history of red wine as well.
Cabernet Sauvignon put this region on the map actually due to the really fertile and
gravelly soil that reminded a lot of wine makers of Bordeaux.
Now today Merlot and Sera have actually overtaken Cabernet Sauvignon in the number of vines
planted but all of these are still used in many delicious red blends that are coming
out of this region.
And speaking of wines coming out of this region, did you know that New Zealand actually
exports 90% of their wine?
It's a pretty big percentage when you think about it, only 10% of their wine actually
stays within the country and gets consumed by New Zealanders.
Pretty interesting.
Okay, so last but not least is Wairapa which is in the southern tip of the North Island
where the country's capital of Wellington is located.
This region is mostly known for Pinot noir, Sauvignon Blanc and some Pinot Greek.
The most important sub region within Wairapa is by far Barnboro which I mentioned earlier
in that cool legend of the Gumboot Pinot noir clone stolen by the rugby player.
So you'll see the name Martin Burrow listed on a lot of wines coming from the Wairapa region
as it has gained global acclaim specifically for the Pinot Noirs that are produced here.
The region is compared often to Burgundy which is also known for Pinot noir so remember
the rugby player stole the Pinot noir plant cutting from one of the top wineries in Burgundy
and we'll talk more about Burgundy in the future for sure but this is a pretty big complement
for Martin Burrow.
There's to be compared to Burgundy you know the place that's attributed with making the
best Pinot Noirs in the world by most standards you know it's a big compliment.
Now one of the main reasons that these two are compared is for similar climates.
There's a large mountain range that helps create a really dry climate in Martin Burrow
that's absolutely perfect for growing Pinot noir that's pretty similar to Burgundy.
Overall there surprisingly aren't a ton of wineries throughout Wairapa but the few that
are here make really really delicious wines and again are for the most part attributed
to the Pinot Noirs.
And those are the four main wine regions throughout the North Island so it's a little bit smaller
than the South and not quite as well known but there are still some really amazing wines
coming from this region.
I'm super excited to tell you all a little more next week about the South Island and
then also talk about some great food pairings and so much more so definitely be sure to tune
in next Wednesday so that you don't miss that episode.
I hope you all enjoyed listening to today's show as always I will include tons of notes
from today's show in my show notes for this episode but again remember that I also created
an awesome blog post that's a great tool for all of my visual learners out there that
has maps so that you can go ahead and look at all of the wine regions throughout the
North Island and have a little bit of that visual memorization.
If you love today's show please share it on your social media and tag me at the wine
CEO so I can hear all about it share this episode with a friend who loves New Zealand wine
or maybe needs to learn about New Zealand wine drink some yummy peanut noir from Martin
Barrow this week friends and I will catch you all next Wednesday on the wine CEO podcast.
[Music]
Podcast Summary
Key Points:
New Zealand is a younger wine region with global acclaim emerging in the 1980s, primarily due to the success of Sauvignon Blanc and Pinot Noir.
The country’s cool maritime climate, influenced by ocean proximity and southern latitude, favors thin-skinned grapes like Sauvignon Blanc and Pinot Noir.
New Zealand wines are renowned for their unique terroir-driven profiles, especially in regions like Hawke’s Bay and Wairapa, where climate and soil create distinct flavor notes.
While Sauvignon Blanc and Pinot Noir dominate, other varieties like Chardonnay, Merlot, and Cabernet Sauvignon are grown, particularly in warmer northern areas like Auckland and Hawke’s Bay.
The North Island is home to four key wine regions—Auckland, Gisborne, Hawke’s Bay, and Wairapa—each with distinct climatic and stylistic characteristics.
Hawke’s Bay is the second-largest wine region and known for its dry climate and rich reds, especially Cabernet Sauvignon and Merlot, while Wairapa is celebrated for its Pinot Noirs, notably from Martinborough.
New Zealand exports about 90% of its wine, with only 10% consumed domestically, highlighting its global market presence.
A popular legend connects the origin of Martinborough Pinot Noir to a rugby player smuggling a French grapevine, which later became a celebrated local clone known as "Gumboot."
Summary:
New Zealand is a modern and growing wine region known globally for its crisp Sauvignon Blanc and rich Pinot Noirs. Located in the southern hemisphere, its cool, maritime climate supports thin-skinned grapes that thrive in moist, fertile conditions. While the country produces less than 1% of the world’s wine, its wines have gained international acclaim due to their distinctive terroir.
The North Island hosts four main wine regions: Auckland, Gisborne, Hawke’s Bay, and Wairapa. Auckland excels in Chardonnay and red blends, while Hawke’s Bay is famed for its dry, fertile soils and red wine varieties, particularly Cabernet Sauvignon and Merlot. Wairapa, especially the Martinborough sub-region, is celebrated for its Pinot Noirs, which are often compared to Burgundy due to similar climate and soil conditions.
A popular legend links the region’s Pinot Noir success to a rugby player smuggling a French grapevine in the 1970s. New Zealand exports over 90% of its wine, reflecting its strong global market. This episode introduces the North Island regions, setting the stage for a deeper exploration of the South Island and food pairings in the next episode.
The show emphasizes accessible, relatable wine education to demystify wine consumption for everyday drinkers.
FAQs
New Zealand wines are known for their cool maritime climate, which produces crisp, fresh flavors. The unique terroir, especially in regions like Hawke's Bay and Wairarapa, results in distinctive wine profiles, particularly in Sauvignon Blanc and Pinot Noir that stand out globally.
New Zealand harvests in late March, April, and early May due to being in the southern hemisphere, where it's summer when it's winter in the northern hemisphere.
Sauvignon Blanc and Pinot Noir are the most renowned varietals, known for their vibrant acidity and aromatic complexity, especially in the country's key wine regions.
These thin-skinned grapes thrive in New Zealand's cool, moist, and maritime climate, which provides ideal conditions for ripening without excessive heat, making them especially well-suited to the region's terroir.
The main North Island regions are Auckland, Gisborne, Hawke's Bay, and Wairarapa, each known for different varietals like Chardonnay, Cabernet Sauvignon, and especially Pinot Noir in Wairarapa.
New Zealand has a cool maritime climate with more cool days than warm ones and abundant rainfall, which favors thin-skinned grapes and limits the ripening of thick-skinned varieties like Cabernet Sauvignon.
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