The Why, The Way, and The Win: What Makes Entrepreneurs Soar with Vince Green

What are the commonalities between the entrepreneurs that really, really make it happen in your program? We'll see on mental because they don't show their tears. That's one thing. I've got kind of joking about it. They don't show the pain, right? Seriously, because they move on. They move past it. Brandon and Kaelen Pullen, who said, "I do what Russell said, right? Hashtag, do what Russell said. You want to be able to follow through, right? Trust the process in the beginning. Make sure you're dealing with someone who has a broad enough process and test the process, trust and test, and avoid the internal desire to innovate." Welcome to Unreasonable Atonomy. My name is Sarah Grace. This is the podcast for entrepreneurs and innovators who refuse to settle. Here we dive deep into raw, real conversations with boundary pushers who have pursued seemingly impossible ideas and yet have achieved unreasonable results. Whether that's in their faith, relationships, health, politics, yes, even business, all of those conversations are happening right here right now. So let's buckle up because this isn't about playing at safe. Unreasonable ideas, unstoppable results. Let's go. I am so honored to welcome Vince Green to the podcast today. Vince is a business coach and revenue strategist who helps expert entrepreneurs turn their knowledge into scalable, predictable income. With over nine years of experience, he's coached thousands of business owners from solo consultants to multi-million dollar teams on building high-converting offers, simplifying growth systems and mastering sales, a psychology. A two-comma-club at word winner and the creator of the Vince OS, he's passionate about helping entrepreneurs implement what works, not just learn it. Vince brings a practical no-fleff approach to building businesses that drive and on a more personal note, I had one job on this interview with Vince Green. I firmly believe that Vince Green has one of the hardest jobs in the entrepreneurial world, coaching entrepreneurs. So I wanted to know why does he do it? What is it that makes Vince Green tick? Get ready for a thriving conversation. Let's go. You guys welcome back to the podcast. Welcome to unreasonable autonomy. You guys, Vince Green is here. Hi, Vince, so glad you're here. Hey, so glad to be here, sir, Grace. You guys, this is kind of full circle moment for me. I have been intrigued by the Vince Green for years. Like I would dare say it's been almost four years that I have known who you were and I've watched you and I've observed you and I luckily got to spend a week in Mexico with you at the mastermind imperadise event just recently, which was incredible, but really, let me tell you what is near and dear to my heart. I believe that you have one of the hardest jobs on earth. I do. You do admittedly. Admittedly so. So you are really kind of a headhuncho as part of the prime mover mastermind program. So you are a coach to entrepreneurs who are looking to make that first million and beyond in their businesses and I cannot think of a harder job out there. Are you still in a greens with me? In many ways, yes, and I think that's what we're here to explore today. So let's we're going to this is going to be amazing. It is. It is and just your longevity in that program and your excitement for it. And the fact you want to be there is absolutely contagious. And so I am fascinated by this whole idea of someone like Vince what makes him tick. Like what lights him up? What keeps him going? What keeps him encouraging entrepreneurs to like keep trying and try again and like what about this? Like it's kind of a thinkless job in a lot of ways and it can also be really, really draining on the soul. So tell me a little bit about what got you into the space of loving to coach entrepreneurs. Wow, that's amazing. So my my love of coaching goes back to my corporate days and I'm going to save a lot of time and not go into it. But I I I I caused a big move kind of across the country and I'm a candidate. I caused a big move for myself by going from finance to sales managing. And this was something that I wanted to do. But when I landed here in Calgary, one of the things that I realized that I had this amazing team of sales people and I didn't know how to manage them. I mean the day to days and the numbers and you know all of the processes, no problem. But I didn't really understand what was going on behind the scenes. I couldn't see it. And so in 2005 and that's a little bit of time ago. But I engaged with Suzanne Skiffington and Perry Zeus from the Behavioral Coaching Institute throughout of Australia. They were going to New York City. They had a seven-day symposium and it was like you know nine people in the room and we're going to go deep into all these things. And you know when I think back to the time, even in the room, I was way out of my element. But as a lot of things happen, if you never forget the experiences that you go through, you start to read a little more. You go back to their books and you go, okay, wait a second. I mean I was in this situation or I'm going to be in this situation. What should I be doing, right? And so I started to see value in the processes of coaching, but what they taught me. So I started to see and it was very clinically orientated things that I, it's hard for me to remember all of them because it's nature now, right? And so I knew what, here's what I knew innately, maybe just luckily, that coaching provides opportunities for people from those that they need it from. I don't know how else to say it. From those that they needed from coaching is a powerful interaction. And so in part of, part of coaching is ensuring that, you know, the people are going through the training. They're, they've, they've put some things into practice. They have some experience with it because otherwise it's not coaching. It's training. That's not what I'm here to do here to make sure that somebody is aware of what the training is that they've put some things into practice and kind of go from there. So that's where it started in 2005. And the reason I'm going to, I'll cut it short again, please feel free to dig in if you want to go a little bit deeper. But when I was in corporate, I was in corporate until well for many years. But in 2013, I had one of those moments where I'm sitting at a round table. There's four people in the room. There's me and someone else sitting across from me. We had no clue what's about to happen. These two people have a clue exactly what's going to happen. And they basically said, okay, you guys, you know, we made you a bunch of promises. Not money related. They gave me everything they ever promised and that I was expected. So it's all good that way. But the future that they promised was like, yeah, that's not happening. And so I heard very little after that. And what I heard was, Vince, you need a new future. This is, this is really not going to work for you. And so I shared this with you kind of off my ex, but I kind of said to myself, you need to go be an entrepreneur because that's easy. And then, you know, oh, great moment of silence here. Okay, keep going. It's easy. It's easy, right? And you know what? We all know the staple is easy button. It's like, boom, and that's not what I was thinking. But I did learn very quickly that being an entrepreneur is not easy. Easy is a four letter word. And, and there's a lot of ease about it. If you make it easy, but the, the challenge is for a lot of us, we think that there is a step by step process. Oh, if I just go and do this, this, and this, right? My task when I decided to become an entrepreneur was to create software for the industry that I would end. So software as a service, most people in our, in our world, understand this. I created a SaaS product. I am not a coder, but I did hire 11 people from around the world. We built a SaaS product and went to market with it. And I didn't know any better, but I just decided I was going to charge $700 a month. And it was a mid-ticket and we went back to the marketplace and everything worked out until we ran into a big giant called ADP. And in fact, everybody knows ADP, they're a big company. And I needed a pipe in. I need an API now, I understand it, but I didn't, I needed an API pipe. And so we were up against it and I decided that that wasn't a fight that I wanted to fight. So I, so I divested myself out of the SaaS product. I literally sold it. We were all good. But the opportunity at that time was to kind of, then once I went through that process, I don't jump ahead really quickly, but going through that process, having success, selling through webinars, a SaaS product, and then realizing that the only option for me was to sell it and I had a ready buyer for a different reason. They had a different purpose. They could not solve the ADP problem either, but they had a different purpose for the actual code and everything. So I was able to get out of that. And part of that process of beginning good at doing webinars was finding Russell in 2015 and Russell Brunson, finding Russell Brunson in 2015. And I found the software first. He wasn't really talking about perfect webinar at the time, but that was the thing that the genesis that got me over to this side. And can I skip ahead a bit? Yes. Go. Cool. Because so I was a customer of Russell's. I was a customer of ClickFunnels. I bought the books. I was trying to figure things out. And for a couple of reasons, I couldn't figure it out. There was a bunch of things that led me to believe another light bulb moment, like the Easy button, which wasn't easy. Here's a good light bulb moment, which was Russell, as I'm going through the site, looking for support docs on ClickFunnels. And I'm trying to figure a couple things out. And I see that Russell's actually looking for support people to just answer technical questions. Hey, we need some help. We've got a few people in. We'd like to hire a bunch more. So I applied for the job. I actually did a video. No, I'm not going to share it with anybody. Oh, come on. We can go to the end. Maybe offline. But so I made this video in-- I'm going to say mid to early November 2015. And I submitted it with my qualifications and everything. And I had some pretty good corporate roles and things like that. And I didn't hear anything back. I didn't hear anything back for the rest of 2015. I wasn't crushed. I kept working on things. But I thought they figured it out. There's no way-- for where I came from, and I don't have any skill sets for this. And then January 6th of 2016. Don't remember what day that was. I think it was like a Thursday or Friday. Chris Moore, who was Russell's head of support, reached out to me. And he said, Vince, if you can join us on Sunday evening for four hours, we're bringing four people in. And if you guys make it through this onboarding session, you start Monday morning. Does that work for you? And I'm like, yeah, that was amazing. That was amazing. Months later. You got months later. Yeah, yeah. Wow. OK. And you showed up. And I showed up. And I knew that I was behind the eight ball. Like I had a bunch of things to learn. And I didn't get any different access than the customers got. But I was able to have a team of people around me. And so it felt my fellow support people. So yes, I started Monday, January 10th, 2016, as a support agent, making-- OK, money, but nothing that I was ever used to. But I knew I was there for a different reason. You ever feel like you're on a mission? There's a reason why. And if anybody does the math, depending on the day you're watching this from the day they're recording here, it's about 9 1/2 years ago. Yes. I thought it'd be here there for a little while, right? Matt, learn something. And pause right here, Vince. When you think about that moment of when you showed up on that Sunday night or that four-hour block or whatever, how has that decision shaped your future? It shaped my future in directly many others. And that threat of coaching runs through that. Tens of thousands of people. Yeah. And that decision. Yeah. Incredible. Incredible. Yeah. So let me ask you this question. And follow up to that. I love that you had that moment with corporate where you were like, oh my gosh, this is not going to take me where I want to be, right? I imagine most people listening here have chosen entrepreneurship for the same reason, right? For the same reason. And often are brought into entrepreneurship from marketers or webinars or experiences that do tout that it is easy, right? And that it's freedom and that it's success and that it's yachts and that it's all-- did that just pause for you? Yeah, just for a second. OK. OK. OK. So when you look at yourself as a coach now, what could we, as the industry, do better to for sure sell our offers and for sure sell our products and services but be realistic about the effort and the grind and the mindset and all of that component-- like how do we stay in integrity in a stronger way? Because that's a word I associate with you is like honest and integrity driven and thoughtful and you care about people. So how do we do that in a way that markets well and also delivers well? Wow. Great question. Yeah, really good question. The short version I'll get to in just a second, I just want to make sure that I give credit to Russell and Todd and all the team for what they created for us all to be able to come in and do this because that cannot be missed. That cannot be missed. We're all participants. And as they were, and they've transcended all that. But for all of us that are participants in this, it really is a special moment. Even for those that hear this and you're like, well, that time has passed. No, the opportunities are there for everybody today. And so to just to give context, I was there for maybe a month and a half and then Russell had a coaching program. Somebody needed to be the coach. And that's where I came in. And I started-- and we had a curriculum and I was able to follow it. And it was just through the repetition of getting better. And so the thing about if there's something that we in this industry can do, we form buyer personas. We form offers. We make presentations. We understand most businesses have constraints. Whether they observe those constraints or they're unobserved. Or they just want to be unreasonable about the constraints around them. Good word. Maybe they just want to be unreasonable. With these constraints, the average bear can find three bushes of blueberries. But we're going to find 50, right? Right. That's my life. Vince, I go very called out in this moment. It's OK to be unreasonable. But all of the things that we do when a customer's not in front of us, once a customer client, you call them what they were. But they end by the way. Free is still a customer. I agree. Yes. OK. So even if they download your three steps to creating the hook in your hook story offer, even if that's what you're doing, it has to be so good that it meets them where they are at, no matter where they are actually at. This is the thing. If anybody has ever come into my sessions, and I've done live trainings on behalf of the team with 260 people, and this obviously doesn't play out. But my goal is to use language and words that helps everybody know that we're about to meet you where you are at. So I don't want people that have already made their first 100,000 waiting for me to take someone who was just invested their first $27 in Russell's book, right? Something like that. Maybe the books are not that much, but average order value all those kind of things, right? So there's an art to understanding that the systems and the processes when people are going through coaching or-- let's say on coaching. It's true for training as well. But that the thing that is going to shift for them is their skills, knowledge, experience, capabilities, their future, their future for their families, their future for these kind of things. This is what's at stake here. These are really the stakes, right? And so our job as coaches is to make sure that this is understood for everybody that's in the room. And so we rarely, if ever-- what are you doing webinars? It's scripted. There's a reason we're going through things. We're creating a system. But through that whole thing, the where coaching comes into selling or marketing or anything is that you need to give people enough room, space, inside, up here, even if they don't move their lips up here to be able to answer the questions. Where am I today? What's important to me? Where am I going? And as we're going to talk about, why am I doing this? How do I get there? And if I get there, how do I know I've actually got a win? And that's the most important thing for people. So when I say talk about the unreasonable constraints, that whole area is OK. It's OK to be unreasonable about those constraints, because maybe it'll push you. If you know yourself, that's great. But as Dr. Benjamin Hardy, who actually joined us in Mexico, which was incredible, as he talks about, he talks-- his one book about Be Your Future Self Now is about the first frame of his that says, OK, make decisions from your future self. Help Vince in, let's say in 2030. You don't have to go far out. Vince of 2030, 2035, 2040. What would he answer if I said today, hey, what will I need to do to should I pick this product or this product? Where am I going with this? And if you understand yourself, you should be able to kind of answer that, right? So when it comes to our coaching, we need to seek to ask the questions first, get people thinking. And we're looking for feedback, because we're not looking to coach someone just on, say, the perfect webinar. We're looking to coach that particular person through the perfect webinar process. And there could be 70 or 700 people in the room. You're speaking to the Spirit. of each of those individuals. Wow. And I am so intrigued by this concept. And so I so admire your approach that looking at the people you are coaching and recognizing that their experience in that program, their experience, one-on-one with you, has a price to it. There is a future at stake. I believe it's what you said. There is something at stake. And I think one of two things happens with coaches. Number one is they don't really seriously, and they just kind of, you know, vomit strategy out to whoever they're talking to. And they don't ask questions. They just all just do this or print it here, do a challenge or whatever. And they just vomit, you know, this idea and they don't care about what is at stake for the person across from them. Or there is a person that is sitting across from a client that is a coach. And they recognize what is at stake and they don't trust themselves to ask enough questions to get the answers that they need. And that's what's been so fascinating about watching you coach and prime movers. I watched you coach a final hacking live speaker. Looking through these experiences is you are simply unafraid to not know the answer. You will keep asking the questions until you know that you have enough that you can actually give them something that will help them step in to their future. It's admirable, Vince. It's admirable. All right, well, thank you. But there is a belief here. There's a belief behind it, which is they, in most cases, they might not know how to turn the red button blue. Okay. That's a technical coaching thing. But in most cases, coaching a final hacking live speaker, I don't do it a lot, but there a lot of them I know. And so sometimes they come over that we have a conversation or whatever it is. I really believe that in some manner, the answer is within them, right? Amen. Yeah, because like again, you can't coach someone who hasn't, hasn't been prepared. You can't coach someone who hasn't done the train. You can't coach someone who hasn't watched Russell Breakdown a webinar on the old Funnel Fridays and today it's the final drop. If you don't see him, the team breaking things down and you just, you really haven't done yourself a service. But most people that I work with, bless, thank you. You know, they have done the work, right? That's the position that I put myself in. So, and then you're like, well, are you sure you did like then somebody to give it to you? Well, we all have to fight for what we want. We all have to fight for the chair that we do this, right? We all have to do this and to get what we want. And so we have an amazing team on the one funnel away, your first funnel that in the past, there's always programs that are out there reading Russell's books. And when someone's done nothing, my only coaching is, okay, there's three books. Two of them we can start with is, are we at this position or we at this position? Where are we going? Right? Because we're going to pick one of them and then that's where you're going to go. And then I'm going to pick up the book and you're going to say, I'll go buy this one, that's okay, cool. And again, I'm not here to spend any money, but you're not going to make for progress without some level of investment. So and then I'll pick up the book and go, okay, here's three things that I want you to focus on. What are your goals? What do you want to be doing? And I don't know, doesn't work, right? Like there's got to be something. There's a reason that you're here. But people, somebody says, I don't know, they just don't want to be wrong. And it's like, oh, no, no, no, being wrong is okay. Like if you think you're going to do a webinar and you want to do the webinar and it all makes sense, we put you into that and then you're like, oh, wait a second, that was a little bit too advanced. Okay, come back and then we know, right? Like this is what we do, right? Two steps forward. One step back, but two steps forward. You keep kind of doing those things. And suddenly you're in a totally different space as a new individual who has new capabilities of capabilities. Oh, I love this. I love that. And I've seen it firsthand in your sessions. So let me, let me ask you a follow up question. When you brought up the idea that Benjamin Hardy spoke in Mexico and his amazing books and major light bulbs watching him teach their live, one of the things that he talks about is, you know, setting a future, right? Who is that future self, like defining who that is? How do they operate? What is their life like, like getting really specific, 10x goal, impossible goal, whatever you want to call it, right? It says it in many different ways. Unreasonable goals. Unreasonable goals. That's what we're going to be like. Unreasonable goals. I love it, man. I love that you're like branding me in this session. This is such a bad idea. Awesome. Okay. So where nearly every book starts with some sort of what is your why? Because that drives everything, right? Benjamin Hardy included, right? So where do we as entrepreneurs go wrong when we determine our why? Because I swear, Vince, we've all got real powerful wise and we still dooms grow and we still don't publish every day and we still haven't read all of Russell's books and we still don't show up to calls. Like, what's happening there with the why? That's a good question. It really is, it's a good question. You know, I have someone in my life that I would tell you is exemplary at this and this might seem boring. It's a good for it's a good for letter word and it's called plan. And you know, when I look at most people's calendars, if I if I do say like, hey, I open up your calendar and look mine on most days is much different. But whether it's written down or not, I know what happens in the morning, right? I know what happens no matter what time it wake up because for me, that's a variable for all sorts of different reasons. But mostly because I spit half by time and this time zone and another time zone, it's like eight hours away. So there's also also to things going on. And but when I'm up, I know what's going to happen. I know that, you know, I'm going to get ready for the day. I know exactly what's going to happen. First thing, what I'm going to be eating out for morning walk. I know exactly pretty much where we're going to go. And it's a little bit different. And then come back and then it's like, okay. And in a lot of cases, I haven't even checked my phone yet. And I mean, oh my gosh, you haven't checked your phone yet? Like no. You know, yeah, there's, you know, I'm anticipating that 360 some days of the year, there's no, you know, there's no 911 notice on my phone that I need to that I need to get to. So those are the kind of things that are important. And I think that, you know, a lot of parents wake up with their kids in the house. Those are some instant reminders of the why, right? A lot of, a lot of the folks get up in the morning and they drive to their business or they drive, they drive to their responsibility. Let's just say they drive for their responsibility. And so it kicks in. So, but what happens with us, included, is that we have this ephemeral thing of, oh, it's just a matter of time for me. Like, you know, I got this, right? Like, oh, yeah. Is it beautiful day? Yeah, the beautiful day, Calgary stampede's going to start. I probably need a new pair of jeans. Yeah, I'll just go, I'll go get them, you know, whatever, you know, and it's kind of like you come back and like, where's that LinkedIn postman's? Oh, it's on my plan. I'm going to sit down and write it, right? Or like, that's why, and you mentioned calls and I'll just kind of say for everybody who's ever paid money to have a coach and misses out on these kind of things, misses out on the participation, missing out, misses out on helping a fellow member in these, in these programs. Yeah, you're not, it's a miss. That's all it is, right? Like, you, you should be participating in this and you don't have to go every time, but you have to have a cadence. So I go back to what I see works, which is a plan and without a plan, there's going to be misses. And the beautiful thing is whatever pen you have or whatever delete button you have, if you want to make a change, it is your plan. You can change it if you want, but the thing is it can't be done because there's future. There's something that can be done tomorrow, you know, I don't know if we've, you know, at some point we need to talk about like the future self. I think I did earlier like like Vince from five years, five years later, 10 years later, 15 years later. Yeah. If I could, if I could text that person, I would say, dude, you got all the genes you need, sit your button, the chair, get that LinkedIn post done, you're good, you know, you're good. Yeah. Yeah. So, I think it's, it's not that it's not front and center. It's not that it's, that it's not a level 10. It's that in a lot of cases, and hopefully we get, we get some time today to talk about the why and the way in the wins, right? Yeah. Because in some ways, it feels like that thing that we're supposed to check the box on. No, we're supposed to walk around with it on a, on a t-shirt in front of our faces. That's really what we're supposed to do, right? And sometimes the people like some people are fortunate they have, they have their why right in front of them. They see whatever it is. If it's your kids, if it's your parents or if it's whatever it is, right? And there's a lot of people that, that, that encourage you to write it down to revisit it on a, on a regular basis. No need to mention any names, but that's what they do, right? It's kind of part of the program. And so what you have to ask yourself, if you're listening to this is if it's not part of the program because, you know, we can't do it for everybody as well. And it's not about accountability. There's accountability as a whole other thing. But it's like your decisions need to be based on the why need to be based on your values The things that you hold you hold dear and true and that's that's kind of what if there's something that you know I can do to help myself and maybe you and maybe others It's just to understand like make sure it's part of your plan that your why is right in front of you and you know Why it why could be because you know because you want to make a million dollars this there's nothing wrong with that but But you want to go okay? I'm gonna make a million dollars why and you know you work with Katie Richardson I've worked with Katie Richardson It's kind of like we just you want to go as many deep levels deep where you really just understand Okay, that's visceral. That's that's kind of right here. That's a that's an get it to the point Can we go there get it to the point? It's an unreasonable why Right That I think you were crazy if you said it out loud and and the whole idea of behind your own really mentality behind It's the why and the way and the win is is so intriguing to me It's a bit of a paradox when you talk to a coach about something like this because often as entrepreneurs We build a program and we have coaching calls and we have accountability and we have all of these experiences people can have and Maybe 20% of people are engaged or maybe 80% of people are engaged in the program or it never even log in I mean every I'm sure you've experienced that I'm sure I've been that student like it just happens everywhere And I think that there is a poll within coaches to be like well I'm providing all the opportunity and they're not showing up and so like that's on them Versus also the other side of it where coaches feel deeply responsible and give up or Given because they can't seem to get people to move or to act within those programs And that's why you have one of the hardest jobs ever is you care about people and you've got people who have probably never logged in Right, and then you've got people who you know make commitments to do things and then next week they haven't done anything I mean that's just entrepreneurship right that's the four letter word of it being easy, right? So what what is it about this framework that could help coaches and entrepreneurs understand themselves and their coaching programs of The why the way and the win and how can that help us serve people better? Okay. All right So Yeah, so we we talked about we talked about our wise right right and you you you might have one you might have two You might have three, but there's a reason why you get up in the morning. There's a reason There's a reason why and you know, we all it masls hierarchy of needs right like we need to got our basics and and And you know probably when we're starting out we're not talking about self-actualization really I mean we might we might guess at it right But you know knowing a reason a reasons why Is is very important and you know for me. I'm at that point now where I'm never going back to corporate I'm unemployable a lot of us who have had some success we this is this is what Like we're literally Unemployable right and so the the the opportunity is for us to really understand I think the why we do this Okay, and our wins very very specific Why can be something that in many ways you cannot point to right like the why is like you can write it But the wins you can always point to a win, okay? You can always point to the smile on your kid's face you can always point to whatever it is you can point to You know your investment portfolio You can always point to the The trip you know the tickets inside the email that say hey the family is going here. Yeah, always point to the win and I'm open. Maybe there's something I can't point to I get it sure but but makes it to me But I think it's it's it's that thing that you can always point to win and so you should be able to if if nothing else You can point to win So now you know why you're doing it now you know what What needs to what needs to be okay? I'm gonna use a word what needs to be manifested Okay, because it probably doesn't exist. I know Let's do it. No, no, no, no, no, no, no, like I you know what? I'm the least okay all the boo boo's out there love you and you know But I'm the least woo woo person the world and I'm the biggest woo woo magnet and and and I yes Many of you told me why that is and I okay. I'll accept it But I'll just use that word of you know Because it doesn't exist and if there's a better word great somebody tell me and I'll use it But this thing that you have as as a win doesn't exist your two-coma club award If you're hanging around rustling you really want a two-coma club award. It doesn't exist Yeah, you can draw it out like Dana Derek you can draw it on the wall Black marker you could you know print it out you could you know pen your name in it the whole thing about like you know Visualization powerful very powerful thing But you know it's it doesn't exist yet your job is to make that real the job is to make that real the the four tickets the family Communication you've never been to Europe you've never been like again whatever it is whatever it is You want to do there's nothing wrong with what it is that you want Your job is to make it come true That's it you know what it takes to make that come true It could be time it could be energy money people all sorts of things You know some of those things pause Do we really know what it takes to make it come true? Okay, let's let's Let's look at what's one of your unreasonable wins? What could you point to and And again if you something that you could call out like what do you what do you think? Is there is there a win something that you would like that you that you want? for you Family something like that yes, and I'm very practical and so I work in numbers That's typically how I do it in the business and so I would say the win would be a million dollars in revenue in a 12-month period top line Top line top line Okay, all right, so what don't you know about that? Oh, I talked to you about this in Mexico But I know what I'm going to do to get there. We're gonna yeah launch the sink ten times over the next 12 months Okay, okay, but but we can we can start to craft the path right we can start to we can start to to do the math Like like I said every okay, I didn't invent the expression, but everything's figure out a bowl, right? Yeah, yeah So all we need to do is just break it down into small enough chunks line them all up put them into our plan and When we start to talk about the way maybe I'm doing it already, but you know The way is not about like manifesting it up here. It's actually moving your hands that actually you know can do some things Right and right there is that there you know, you know the thing that I think that's the hardest part about our business What is the hardest part? We rarely see other people doing the work ever? Does anybody have like a live cam? You know when they're when they're copy radish writing when they're we rarely see the work. We know it. We know it happened We can we can see the we can see the launch webinar. You know what happened? But we rarely see the work. We rarely understand we can we we can't But we're unable to okay, I'm gonna use the word. We're I'm able we're even unable to mimic somebody Right now you can do this. It's so good. Yeah, I mean you could do this like right now the way Russell's runny found head you can do this right found head is one of the programs It's you know the very first program you can find inside of The prime mover where you start working your perfect webinar. So you know, but even still it's hard to see someone actually doing the work What we see is the instant output But we see we don't see them where they can scribble and they can kind of do these things Which is why you know in-person workshops are great Mexico was amazing because why was it Mexico amazing in my opinion? We had tables Right, you could see people writing down notes you could see them maybe they're just sitting there like that But also you could see the people that are are kind of going so you know You could tell if you if you're watching a speaker and you're making notes and you look down that other person's making notes is Hey, what did you write down did you get this I miss this one word like those kind of things right So we don't we don't have the visuals all the time You know when we when we play if we're involved in athletics we show up in practice you can see everybody doing it right And you can see that yeah This is so good because I think about your corporate days and I think about how we actually solve For this by having people working in office and see everybody working common cause and all the stuff and we could talk all about office mandates All you want if you want to dive into that But the reality is is I remember being shocked that I have a coach right now And I remember being like I wish I could just watch you all day and like see what you do and he's like Sarah I'm in my basement with no windows on the computer There's nothing magical that is going on right and I shouldn't have been so surprised But that is literally the work for most of us is alone in a basement. Okay Go ahead, go, go, go, go, go. Well, that's the environment, but I wouldn't say that's the work, right? The mad it's not the work. What's the work? Okay, so imagine we, you know, imagine we could just talk it out loud, right? Like like again, could if somebody wants to do a podcast and they actually watched you and your team if you had six cameras because you have team from around the world and if there if there is six of them whatever or whatever the number let's say six for now and you guys all had cameras on you were thinking out loud those kind of things, right? Like like and I know we're being unreasonable here for the listener to kind of expect like why are you guys going into this here? But but just to make a point is that we you picked up on it. What I said is that we don't we don't have good models we don't have we don't see the kind of thing that people go through we kind of have to you know watch and listen for it. So this is where you know our live sessions and trainings really help and you know, this is why testimonials are not that great. Like testimonials are table stakes. We need them. They need to be there, but case studies and how and and the things that that we need to overcome. And you know again, you know, if you ever listen to click on those radio right now Chris Cameron and and Ben Ben Harris are on that podcast right now. They're the host of that podcast originated with Dave Woodward back of the day. And how do they run that they run that through the Piffin Bridge script right what was your desire? What were you up against like you start to you start to hear the actual process like what are people what are people going through we need more of that like what's what's the what's the thought process. Okay, and when it comes to like this is really all part of the way right this is what we miss people can talk all day long but they're wise they can talk all I need to win a two-comical award. I've got my family. We're all booked for Las Vegas and we're going to have everybody there and it's kind of like okay now I got to get busy but I don't know what to do Vince. It's like no you do right because if you start to work it backwards most people want to work it forwards but if you start to work it backwards. What do you actually need and if we take the you know typical funnel sorry typical value ladder. How many how many high ticket and many mid-tick and how many book funnels and then how many free stuff and you just start working it back. It's not that hard it's like oh I need to get busy yeah you need to get busy and and and make investments time energy money these kind of things whatever it is right so that's what coaching can do for us right this is a coaching you do you can start to to run it you can start to run it backwards what coaching can't do is show the trials and tribulations the the nervousness the kind of okay my budget's $1500 this week you know just for running ads and and how are we going to do that is my average order value going to kind of bring it back right so this is why the coach's job is to come back right away. So that if there's if there's tweaks and things like that like talk to me early don't come to me don't come next Monday and say oh bombed I'm like if you went when did you know what bombed Tuesday morning come on the call. Right like let's let's see maybe there's something maybe it's not maybe there isn't something the baby there is something that we can start to do so. You know each each showing the work is good and you know we all sell our frameworks we all sell systems and processes we all help people to do these things but you know we need to kind of. Walk through talk through like you said like in the office I I could walk around I could see what our sales guys were doing I can see we're finance guy we're doing I could see what the sales coordinator were doing when we had a new vehicle launches and and that you know they were they were organizing you know the barbecue lunches and making sure that. The trucks were cleaned all these kind of things you can see it and everybody knew what everybody else was doing. And so in a lot of cases we spend a lot of time brainstorming instead of actually doing the work and that's okay for a well oiled machine there's nothing wrong with that for a well oiled machine but for new entrepreneurs and for people that are maybe you know working with her if they're service providers and they're working with her first few clients. They want to look good but we really need like conversations once a challenge where where did I not provide enough clarity to my copyright or where did I not provide enough clarity to the designer where did I not provide enough clarity to the person who's doing the tracking where so that we can understand average order value how things are going where do we not where do we not have enough clarity on these on these areas so anyway that's I can't remember where we got on the. This topic but but that that that whole thing of being able to show our work and the whole kind of thinking of it it's not about being in the basement it's about being able to to share this with you and say hey you know like even even I struggle sometimes with getting the hook and the story in the offer even I sometimes struggle with and I think for for a lot of entrepreneurs we just have too many hats we want to wear it's impossible right. Right and that's often just kind of the the realities like you said that the constraints or the restrictions of a new entrepreneur is they have to be very scrappy and very bootstrappy and I think that they're very attracted to to wrestle and his potato again in that realm where it's like okay I started scrappy and with poor video and selling something that was kind of weird and here we go you know that that's an attraction point there so let me ask you this question there because you really have worked with tens of thousands of entrepreneurs across. Across a huge vast array of expertise and when you look at this idea of establish your why what what is what is the way and how are you going to track the winds that you're actually accomplishing it and what are the commonalities between the entrepreneurs. That really really make it happen in your program specifically like the mental commonalities they you think yeah go. Okay well say on mental because they don't show their tears that's one thing. No I've got a kind of joking about it but yeah they don't show the physical they don't show the pain right seriously because they move on they move past it right that's the whole thing. I wanted to make I just wanted to make light of that in in kind of in that in that session because it does happen right there's times when you just got to go for a walk but there's also times when you're like high you want to high five somebody and you're like the only one in the basement and it's dark and there's no windows and you're. I saw it yourself right right so so that you know there is that but I think that I would tell you that that was branded and and Kaelin pull and who said I do what Russell said right hashtag do what Russell said. And back in the day and again I you know things have changed a lot so i'm not sure that that that strategy but what they were doing would work. But kind of doing that still applies right whoever you invest in you trust in that's part of the process because you want to be able to follow through right and if you don't understand something you should be in a program where you can ask and if you bought the book and you're trying to figure it out. Then go take if it's Russell's book and Russell's funnel go take the funnel and see oh I see how it applies okay that's what he's that this is exactly what he's doing because actually with Russell see still doing the same thing right right. It works today it works what is ever an expert secrets dot com secrets still works today traffic secrets still works today and so you can if you're if you're looking at the right funnel you're trying to apply you can actually do it. But if you're in programs where you can go and you can ask then you can get it because the job is to work with people who can give you some guidance and then look at the results that you have find out where the holes are right sometimes. You know if you're not getting enough people in then it's at the front end and if you're getting enough people in but they're not buying them it's at the back end and start to start. Because you cannot innovate the process if the process works i've seen it you've seen it i think you've seen it right where it's like. It just continues to work so it's not the process there might be some things that you need to innovate for your ideal buyer persona might be. But you know trust the process in the beginning make sure you're dealing with someone who has a broad enough process and it's not taking from five people that this happened to work for that are that are not in your industry at all again there's a difference you know functionally there's a difference between e commerce and experts right there's there's a lot of different ways I mean you know the way the way we run business but. You know this is this is why people you know for not a lot of money like realistically share their frameworks provide coaches and put people into a position to be able to do it afterwards if you want to if you want to take your own money and start to innovate on the things that they've taught you. Fantastic but why not get the results first why not go in understand your audience apply what they've taught you. You know to a point and the I think the the last thing that'll kind of say on say on this is that you need to you need to get enough numbers to be statistically relevant right to say for a front end free lead magnet or a book funnel or. Webinar it's 500 right get 500 people through and I'm not giving you a rule i'm just you know you you might find. statistical relevance earlier than that but the reality is is like you need to have something statistically relevant and that's predictable and repeatable and understand. The temperature of the market you know so we're not giving advice here on how to run campaigns but just the fact that there's a lot of people in in our world. have developed their own frameworks versus copied. And if they develop their own frameworks, they're really good at helping you to put these together. Trust the process to the point that you can and test the process, trust and test and avoid the internal desire to innovate. I'd rather anybody that I was working with go stack cash in the corner because it works. And then if you truly want to innovate, okay. But remember, your buyers are looking for simpler solutions, things that they can implement. They have strengths, they have weaknesses, they have things that they will do, things that they won't do. And it's an understanding that is part of the process. So we talked about the why, we talked about the winds. The way is iterative. It's very iterative. Even though you have the exact blueprint, you've invested in something, the exact blueprint, you know, it's not like you're in the dark. When you were in Mexico, did you go through the cave? Yes. Oh, yes. Okay, me too. And so, right? So it's sometimes hard to explain, but you had this like pitch black hay that you had to walk through for 20 minutes and you really learned to trust yourself and you have to feel your way through this way. And I don't know, did you run into a couple of ropes that hit you about waste time? Yes. Okay. So it was very neat, right? And so and you go barefoot and there's water and there's rocks and there's sand, there's bushes and there's all sorts of things. But you know, you can come up the other side because the people they did it for, you know, they've been doing it for years. I don't know. I don't know if you had anybody that before they went in, they went in and then they turned around and came out. Did you have that? The girl right next to me is one of the ones that had to waver hands and they had to come helper. Right? Yeah. It happens. Yeah. So what is it? What is it? Right? It's a people think that rather than trusting the process that there's something that's there's something that they don't like and they don't see, they don't see themselves as the person that came up the other side. They want it. They lose the focus of going through the lose the focus of the challenge that's there because it is challenging. You don't know what to do. You don't know if you should put your foot like what was that water? Was that supposed to be there? It doesn't matter. It is there. That's the thing. It is there. It is there. It is there. It is there and you have to move through it. And this is the biggest thing with going through this cave. And it's it's not short. It takes 20 to 30 minutes depending on on how speed you are or if you just want to hang out there nervous you are. Yeah. Maybe. Maybe how nervous you are. But but the determination has to get to the other side because this is the process. This is what you've decided to go through. No matter as entrepreneurs, we've made a decision. We we we we sucked ourselves in deeply into these words. We've taken on an unreasonable situation. It's not reasonable. Most of this stuff is is crazy. Right. And in a lot of cases, all entrepreneurs want to build something rather than buy something. Right. By the way, it's an option. You could buy something. These things. You know, you don't you don't have to actually build everything. It's so weird in this world. It's like it's all build, build, build. No, there's a choice. It's called builder by. But okay. But hold up the conversation. But the but the thing about going through the cave is what did you see when you got out? Because what I saw when I got out was a sign up top that said what the mind believes the body can achieve. Yes. Right. We have the same path. That was my design. Yep. Yeah. So when you come out. So this is important. If there's anything we're sharing. Like if you if you believe it's dark and scary and their best option is to turn around, you're going to do it. Yeah. But if you asked your future self, hey, Vince 15 years from now, you want to remember that you backed out or you as scary as this is, do you want to go forward as unknown as this is? Do you want to go forward? And so in a lot of cases and entrepreneurship's, you know, half as scary as that cave, I'm telling you. Right. Right. Right. But but that's kind of the thing because the way is mostly figured out for you, mostly you have you have to do some things and you could say, hey, that was fun. But that that cave's not for me. I needed something different, right? So when you understand your avatar, when you understand your offer, when you understand the things, some of the major components that that bring to success to to all those that find it, they never go back. And there's a reason is because it's it's usually predictable and repeatable. And if and if you won the lottery, okay, great, then you're going to have to go back to the beginning. But that's not typical. Is it right? Sarah, it's not typical. What in my life? No. Yeah. Yeah. Yeah. So anyway, I just I just wanted to kind of to go there that the ways the way there is there's a lot of things that you need to do. But the one thing that you don't need to do is you don't need to radically innovate someone's process. But you can definitely carve your own process when she want, you know, once you once you get going. And and I think the last thing I'll say on this in this section is you need to trust yourself. You need to trust your view. There's a lot of great people in our world. And if you ask them a question, they're going to give you an answer. And and the the opportunity for them to help is great. And but you might if they're willing, you might need to give them greater context. And in a lot of cases, when when that happens with me, my thing, my usually my answer is, okay, well, with that fact in mind, you should continue to do what you're doing. If it's predictable, it's repeatable. This is what you need. If you're not getting the results, get someone to assess you going through that process. And if there's some things that are of room for improvement, because again, you know, we talk a lot about new opportunities, right? Like we know what he wants to sell. I mean, it's not a new opportunity. But once you're in the new opportunity, improvement and repair is a real thing. Right. Okay. Once you're in the new opportunity, if the new opportunity is for Russell, it's, you know, websites are dead online sales funnels. But once you're in, yeah, you're looking for people who can help you to improve your funnel and your fix or repair your funnel as well. Right. We talked about that in two CCX. We did a whole video section on that. We trained a lot on that new opportunity. That's where people come in. Then it becomes, okay, now it's improvement now. And from time to time, it's repair. So you have high proficiency in that skill set. Oh, I love it. I love it. And I feel like we've been so richly fed by what has allowed you to be so constant and so effective as a coach. It's just amazing to see what are the foundations here about you, Vince, that really, really make you effective. So I want to ask you a couple of personal questions as we come near the end of our time here. The first one is what is your why? My why at the moment. And I don't expect this to change anytime soon. But you know, for the last four years, I've been fortunate enough to last four funnel hacky lives. I've been fortunate enough on awards tonight to be the first person that people meet when they come to the stage. And yeah, and that's my why that's that's that's the why. Right. That's the why right now because you know, Dave or Russell or both of them talked about ripples. And how, you know, what we do matters that the pretty sure Dave came up with that. But anyway, what we do Dave Woodward will credit the Dave and the some. But you know, Dave talked about what we do matters and the ripples that that cast out of that. And so sometimes it's hard to mention, you know, what if I'm not here, right? And there's plenty of great people. I'm not saying I need to be here. But that's that's that's been it. And just to be able to to see how much great work we're all doing. And and it's just it's highly rewarding on a on a on a day to day on a day to day basis. Yeah. I love that. I love that. Why? And secondary, get a give you a moment to just brag on yourself for a minute. What what in the woods do you believe you have that make you so good at what you do? I don't believe most people's don't believe most people's premises. And even though you can be successful, but you said super power. Did you or like what makes me stronger? What makes you so good at what you do? Yeah. So it's not it's not seeking proof. It's it's it's challenging things that make sense that maybe you're still not right. And and right because you know, business optimizes I for all the coaching that I do, I've I've always been a very much in numbers person. I'm not the accountant though. I want the results, not the account. Right. And the data scientists give me like I just there's things that I want to see. Why? Because in most cases, most most businesses, especially corporate, it's about safety. Right. It's like, ah, let's let's find the median to this. Let's let's get everybody to the average. Let's get everybody to the middle and it's safety zone. Right. But you know, if you're in business and nobody is taking a skateboard off the side of the mountain, like you're never going to lower the edges are. You're never going to know where the real opportunities are. Somebody else is going to do that. Right. Why not you? Like 90 plus percent of your business should be kind of in the safe zone, but there's that other kind of 10%. And so I think that my ability to not just accept that, that the middle of the road is where you need to play. Like it doesn't make any sense when you're starting out, not to refine your buyers, your buyer persona. It doesn't make any sense at all to refine your offer in a manner that doesn't do anything. And I know people say Vince, like, you know, tried and true. Let's just, let's kind of do some of that. But there's plenty of examples in this world where that's not really the case. You know, you look at someone like Annie Grace with the alcohol experiment and all the work that she's doing in that realm. There's nobody that would tell you that, oh, that was obvious. No, it wasn't obvious. Right. Right? There's nothing is there. There's no proof of prior art in that space on that, even though you can take components of it and make it go up. She had a book and then she used finals and then she, yep, but in that space, nobody did it. So, you know, it's in everything you do with this unreasonable autonomy podcast, there's, you know, you can, just in the name itself, right? Like it's already baked in that we don't believe everything, you know, we don't like there's, there's 10 or 15 or 20% of the stuff. Like you need to color outside the lines. I love that. Right? Okay. Nothing, FTC, let me say that. But you do need to color outside the lines. Do you get attention? Do you help your help your help you and your customers, clients, whatever you want to call them? Get unreasonable results. All right, they're branding a little bit. But we want them to get kind of uncommon, unreasonable results because otherwise we're just putting them into diminishing returns, add costs are going up and every, and you know, the cost required customers going up and all these kind of things. When people complain about it, I'm like, sounds like you're doing the same thing you've always done that a lot of people are always doing. And you're not, you're not playing in a new space, right? And so, right. So that's, if there's something that's, you know, little uncommon for me, that's the first thing I really want to know. Oh, I love it. And I would say you are in many ways living proof of that. When I hear your story of, you know, starting coaching, what was it, five or seven or nine years ago, and kind of be put into this place where it was like, I have the frameworks and the curriculum, but you, you just very softly said, and then it was just a matter of repetition to get better. Right? And there was this obsession within you of mastery in your craft that, okay, I'm not like 10 years deep into this, but I believe in Russell and Todd's mission and Dave's mission. And I'm here in a scenario where I believe in what they're doing. And so I'm going to, I'm going to show up and I'm going to continue to try this to get better. Yeah. 100% and there's people like you and many others, but you and I are on this podcast. So we get to talk well of each other. Yeah, we do. And so that that do the do much the same thing. And it's and it's powerful. Like, you know, we're we're we're two of many in this in this space. And there's other groups and there's other spaces and and there's people doing that really great things, you know, with VC money and there's the really great things happening all over the world. And and a lot of those things that they hold true. I mean, that's where a lot of those, a lot of those lessons come from. Right? I've never seen I've never really seen the exact same two businesses come up on on the on the stage to collect their awards. They all have something very unique about them. And so, you know, I see it kind of as my job is to find that uniqueness so that they can make that, you know, they're they're badge upon or they're super power, whatever it's going to be that that it's it's things. It comes out front and they figure out how to use that. It's part of their whites part of their way. It's part of the win, but the the biggest thing is it's them. And that's that's that that that power that I look for that. Oh, man. And I know that Final Hacking Live stage is over for now, but I will if I ever see it again, I'm going to just remember your why. I'm going to move on to a couple of rapid fire questions. I feel like you've just over delivered for us today. And thank you for for the impact the ripple effect that you've had on so many my life included and some of my friends lives and it really is just exceptional to get to know you and what makes you tick. And I hope that we will never forget the power of the why and the way in the win and how those puzzle pieces can help us really, really impact the world as entrepreneurs. So in typical podcast fashion, Vin, what is a book that every entrepreneur should read? This is the first question ever and you can't say ruffles because that's okay. All right. Okay. This is easy because I mentioned it. I mentioned it before everybody seriously. I hope I sell 10,000 of this guy's books. Oh, good. It's good. Yeah. I'm I'm blanking on the I'm actually blanking on the name. I mentioned already Benjamin Hardee's the future of you now. Be your future self now. Yes. Thank you. Thank you. Thank you. Ben Hardee, Dr. Benjamin Hardee's be your future self now. It's it's it's required reading. It's required practicing. There isn't anything else. If you don't think in those terms on a regular basis, what would what would Vince of of 2050 say to me right now? Not because he had all the answers, but because he knew my strengths, weaknesses, opportunities and threats, right? The whole swathing just knew like this is the path that you need to be on. Not that it may be a hundred million dollars, but it put me on the right path. The right path. The right path. I love that so much. I love that. Okay. So be your future self now. We will put it there in the show notes. Yeah. Second is what is a bucket list item that you have not yet done? A bucket list. I already know one of them. Yellowstone Ranch. Oh, yeah, yeah, yeah. Well, there is. Okay. So for those of you that have seen the Yellowstone show, Yellowstone Ranch, I was mentioning earlier that the plan is to get through there. That's that's that's definitely that's definitely it. You know, the funny thing is I could tell you that the the one thing that I never speak of very often is just having it's weird. Okay. I'm going to say it like nice little cottage property on a lake just kind of hanging out, you know, and just someplace to get away for the weekend. That's that's the bus. Yeah. That's the bucket list. I know a place. I will. Boxer you. Okay. Okay. Brilliant. Okay. And very last question. And this one is often just a little bit more introspective when you think about those closest to you. And you think about the end of your life. What do you hope that they say about you? Oh, man. This is a tough one. I've lost a lot of a lot of people. Oh. Yeah, in my life. Yeah. Well, what and I know what I say about them. And you have those that you would want to be said about you as well? No, because they're they were different people. I've had friends that are kind of my age or when they passed they were we were of the same age and then and then family. That's a that's a really good question. Okay. This is probably not tombstone worthy. Okay. But if if if my friends and family can it said, you know what Vince, he just never grew up. That be okay. That is tombstone worthy. Okay. There is your epitaph. There is a lot. I love it so much. I love it so much. And I would say that fun part of you comes out in your coaching and being with you in person. I think you are well on your way. I really do. All right. Very cool. Well, a huge thank you to the amazing Vince Green. Thank you for being here. Thank you for the impact that you're having on the world and excited for future conversations to come. Thanks again. Thank you. Thank you for listening to the unreasonable autonomy podcast. If you loved this episode, my guess and I would love to hear about it. Go to the show notes to reach out and let me know what resonated with you or what topics or guests you want to hear in the future. I am here to create for you. Look, I deeply admire your commitment to pushing boundaries and going after an unreasonable life. Keep dreaming big, taking both steps and expecting the unreasonable. For more, go to the show notes to dive deeper into the conversations that will keep you going. Thanks for being here. [MUSIC]