Boeing’s 737 MAX crisis began with fatal crashes attributed to flawed software and flawed safety assumptions, leading to a global grounding, over $12 billion in losses, and severe reputational damage. CEO Dave Calhoun, a former board member with deep knowledge of Boeing’s internal culture, took over to restore trust, promising safety and transparency. Internal emails revealing a dismissive and reckless culture prompted investigations, with former chief pilot Mark Forkner facing criminal charges, later acquitted by a jury. Despite regulatory clearance and a return to flight, recurring safety failures—including a 2024 door blowout on an Alaska Airlines flight—rekindled public fear. Financially devastated by the pandemic and extended groundings, Boeing relied on private debt, cut thousands of jobs, and restructured its supply chain by acquiring Spirit Aerosystems. However, ongoing quality issues, union strikes, and declining customer confidence led to further setbacks. While Boeing eventually regained operational footing, its reputation remains tarnished, and systemic issues in engineering, safety oversight, and corporate culture persist. The company’s long-term recovery hinges on restoring trust through accountability, transparency, and meaningful change—not just in engineering, but in its corporate culture.
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It's January 2020 and Dave Calhoun has flown into the Pacific Northwest on a rescue mission.
Last month, as the 737 MAX crisis deepened, Calhoun and Boeing's board fired CEO Dennis Mullenberg.
Now, Calhoun is the new CEO and tasked with pulling the business out of its tail spin.
The 737 MAX has been grounded for 11 months now. Boeing is nursing losses of 7 billion dollars.
Its borrowing costs are higher because its credit ratings been downgraded
and the company doesn't expect the FAA will let the MAX fly again until mid-year at the earliest.
But while in the new role, Calhoun's not new to Boeing.
He spent the past decade on its board, a position that's given him a ring-side seat to many of the
decisions that led the company to this point. But now, at the headquarters of Boeing's commercial
airplane division in Renton, Washington, he's looking to rebuild trust. In a conference room with
views of the overcast skies outside, the 62-year-old Calhoun feels questions from journalists on a teleconference.
I believe this culture is a good one. Employees at Boeing care about safety. But their confidence right
now is shaken. My job is to restore it. Journalists question why the MAX managed to reach the
market with deadly flaws in its flight control system. Calhoun says the problem isn't one of Boeing
pricing savings over safety. It's due to assumptions about how pilots would react to problems
during a flight. Assumptions that proved fatally wrong. It's a judgment everybody wishes they hadn't
made. But the media isn't the only audience he hopes to win the trust of today. He also needs
to reassure thousands of Boeing employees. So, after an hour of talking to the media,
he gives a webcast to the people who work in Boeing's commercial aviation division. He knows
many of them are on edge about whether they'll keep their jobs just before Christmas Boeing halted
production of the 737 MAX. I want to reassure you that we have ruled out layoffs at the MAX
assembly plant. The MAX is here to stay. I'm confident that eventually it will catch up with
the Airbus A320 Neo. We'll win. One pilot at a time. I believe in this airplane. But belief won't
be enough to get the MAX off the ground. And the crisis is far from over. In fact, it's about
to get worse as a combo of groundings, cancelled aircraft orders and COVID strain Boeing's finances
to the MAX. He lurks in shadow. He slips into dreams. He casts no reflection.
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Listen to Brahm Stoker's Dracula only on Audible. I'm Lauren Maloy, the host of the podcast My Mom's
Murder. For 30 years, I thought my mom died of natural causes. That's what everyone told me.
That's what I believed. Until one day, I got a phone call that changed everything. A woman claiming
to be my mom's best friend told me my mother was murdered and that no one had ever investigated it.
So I did what the detectives wouldn't. Pulled the threads, knocked on doors and confronted the
contradictions. And what I found, it's worse than I imagined. Something happened to my mom.
Someone killed her and I won't stop until I find out who. The system may have given up on my mom,
but I never will. Listen to My Mom's Murder wherever you get your podcasts. Audible subscribers
can binge all 10 episodes early and add free right now. From Wondry, I'm David Brown and this is Business Wars.
On the last episode, Boeing went all out to challenge the Airbus A320 Neo with a refreshed 737
and to ensure pilots could fly the new 737 Max with minimal training. Boeing created a software
system called MCAS that turned out to be seriously flawed. Now, the Max is grounded worldwide
following fatal crashes in Indonesia and Ethiopia. And with Boeing losing billions of dollars.
Its new CEO, Dave Calhoun, is under extreme pressure to get the plane flying again.
This is Episode 4. Blowout.
It's late January 2020 and Boeing's head of government operations, Tim Keating,
just arrived at the headquarters of Ethiopian Airlines in Addis Ababa. And he's here on a delicate
assignment. The one-year anniversary of the crash of Ethiopian Airlines Flight 302 is approaching,
and a memorial ceremony for the families is planned to mark the tragedy.
Boeing's agreed to pay for it, but Keating's here to ensure this anniversary doesn't re-ignite
the fires of negative publicity. The Ethiopian Airlines team leads into a conference room
with brightly painted sea green walls. Inside, relatives and representatives of those who died on
the flight are waiting. Their conversation stops as he arrives. Boeing is pledged to spend $100
million supporting the families. But to them, it's the manufacturer of the aircraft that killed
their loved ones. And Keating embodies that company. They eye him wearily, wondering how Boeing
hopes to stage manage their moment of commemoration in return for its money. Keating opens by promising
that Boeing wishes to do all it can to support this event and make it meaningful for them.
But there are restrictions. Boeing will cover each family's hotel and food for three nights.
The anniversary takes place on a Tuesday, and everyone must fly out on the Sunday beforehand
and leave Wednesday. There will be a limit of two representatives of each family. The relatives
subject. Can those flying long distances come on Saturday to adjust to the jet lag? What if divorced
parents both want to come? Or siblings? Do they get one or two hotel rooms? One relative asks
to bring a therapist. Keating says Boeing has hired a company to provide therapists on site.
A request to bring someone along to video the event is also denied. Boeing has that covered.
What about journalists? No journalists. Several families say they don't want any
Boeing representatives present for the eulogies. Keating looks surprised. Then denies that request,
telling the families, "If we're paying for it, we'll be there." After further objections,
Boeing relents and agrees to stay away. But to the families, it's clear that Boeing wants tight
control over access to the memorial and how much money is spent on it. It's here for the families,
but it's also got one I fixed firmly on the cost and projecting the right public image.
While Keating fine-tumes the anniversary memorial, back at Boeing head office in Chicago,
CEO Dave Calhoun is trying to repair the company's battered reputation.
Its latest PR disaster is the outrage over the internal Boeing communications
made public by the investigation into what went wrong with the 737 MAX.
In these emails and instant messages, Mark Forkner, the former chief technical pilot for the MAX
and his then colleagues at Boeing, celebrate Jedi mind-tricking aviation regulators.
They also discuss problems with MCAS, the software system behind the crashes.
Now, a grand jury is investigating whether Forkner intentionally misled the Federal Aviation
Administration. Several employees have already been questioned.
Then, in January, the company released more internal communications. In these,
Boeing employees talk of the MAX as an airplane designed by clowns who are supervised by monkeys.
In another message, an employee asks, "Would you put your family on a MAX simulator-trained
aircraft?" I wouldn't. After the latest revelations, Calhoun told reporters that these messages were
appalling and part of a micro-culture that is out of step with the wider company. He promised
action. So now, Boeing's cleaning house. In February 2020, three Boeing pilots who were part of
Forkner's exchanges are called to their manager's office. On arrival, they are read a pre-prepared
statement informing them that they're now on administrative leave. Meanwhile, Forkner's lawyer
issues a statement saying his client denies there was an attempt to mislead the regulator,
adding that the messages have been taken out of context, and that Forkner believes the MAX
is a safe aircraft. While Forkner thinks the plane is safe, the world's regulators aren't so
sure. The MAX has spent the years since the Ethiopian Airlines crash grounded by regulators worldwide.
yet Boeing feels confident that the MAX will soon return to the skies.
Work on the long-promised MCAS fix is in its final stretch.
But then, COVID-19 strikes.
With 100,000 employees nationwide, Boeing is America's largest manufacturer.
Its activities also support millions of other jobs at airplane suppliers
who do everything from making fuselages to weaving floor carpet
and the impact of COVID on all of that is severe.
The stay at home orders grind air travel to a halt.
Boeing stock, nose dives.
In five days, its stock loses more than 40 percent of its value.
It raises the possibility that Boeing will now need government support
and President Donald Trump stands ready to deliver that taxpayer bailout, if necessary.
One more question. You didn't have one, did you? Come on.
Will the U.S. government provide financial assistance to Boeing
and airplane suppliers like GE?
We're looking at that. We're certainly looking at Boeing.
Boeing got hit hard in many different ways.
Boeing never had a problem. For years, they were, they were an incredible,
an incredible, it was unthinkable. What happened with respect to Boeing?
Unthinkable. Probably, I would consider it the greatest company in the world.
Back prior to a year ago, now they get hit in 15 different ways
and they have different management. I've met the new people running Boeing.
I think it's going to be outstanding, but yeah, we have to protect Boeing.
We have to absolutely help help Boeing.
By June 2020, COVID has brought commercial aviation to the brink of disaster.
Within the U.S. alone, air travel is down almost 90 percent.
Countries the world over are shutting their borders to stop the virus from spreading.
Airlines, straining to stay afloat, stop buying new planes and start canceling orders.
By the end of 2020, Boeing will have lost more than 1,000 orders.
Faced with the industry's severe downturn, Boeing resorts to desperate measures.
It holds serious talks about whether to accept President Trump's offer of a federal bailout.
Republican politician Nikki Hailey quits the Boeing board in protest at the potential departure from free market principles.
Cal Hoon eventually rules out asking for the government's help.
Instead, he approves a plan to borrow $25 billion from private lenders.
He also announces the loss of more than 12,000 American jobs through buyouts and layoffs,
primarily in the commercial aviation division based near Seattle.
The 747 production line shuts down for good.
Ending the era of jumbo jets.
The company also gets lower key help from the U.S. Air Force.
Due to technical problems with Boeing's KC-46 tanker planes,
the Air Force had been withholding payments to the company worth more than $800 million.
But with the pandemic causing havoc, the Air Force agrees to release the money.
It's a clear demonstration of the upside of Boeing's decision to buy McDonald Douglas in the 90s.
Its commercial division may be suffering, but its military and space operations are largely unaffected by the pandemic.
And now, those operations are helping to cushion the entire company against the financial wildfire,
laying waste to civil aviation, not that it's enough to keep the company in profit.
In 2020, Boeing racks up losses of almost $12 billion, the largest in its history.
Even so, the year ends on a high, because on November 18, 2020,
the Federal Aviation Administration finishes assessing the changes to the 737 MAX,
and declares it is fit to fly again.
Tonight, U.S. Airlines and flight crews are rallying around the 737 MAX.
American is moving ahead with plans to resume passenger service as soon as December 29,
following the FAA's order, ungrounding the plane.
FAA Administrator Steve Dixon of Pilot Pluto Max last month.
I can tell you now that I am 100% comfortable with my family flying on it.
After nearly two years stuck on the ground, the 737 MAX is about to return to the skies,
and with it back in action, and the coronavirus is about to be tamed by vaccines.
Boeing sees clear skies ahead, but just over the horizon,
a major storm is heading its way.
By 1779, Benedict Arnold had sacrificed more for the revolution than almost any other man in America.
One of George Washington's most effective commanders, he had nearly lost a leg in the second battle of Saratoga.
But in return, Arnold believed he had been humiliated by Congress
and cheated of his glory by lesser men, so he decided to make them pay.
High on Lindsey Graham, the host of the podcast American scandal.
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In our latest series, Benedict Arnold turns his back on his comrades in the Continental Army
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and doom the revolution he once served.
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You stepped out for your morning jog.
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You lost track of how far you've run, somewhere just past the city limits.
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It's January 7th, 2021, and the 737 Max is flying once more in the U.S.
But the fallout from its original flawed design continues.
Here's the Fox Business, the largest in from the Justice Department,
announcement of charges against Boeing.
This for a 737 Max fraud conspiracy.
And the company has agreed to pay over $2.5 billion as a result of this.
After months of investigation, the Justice Department concluded that misleading
statements and half-truths by Boeing employees undermine the FAA's ability to protect the public.
It accused the manufacturer's employees of choosing profit over candor
and trying to cover up their deception.
Deception that was only exposed after 346 people lost their lives in the 737 Max crashes.
But instead of being hauled before the courts on charges of conspiring to defraud
the FAA about the Max, Boeing's struck a deferred prosecution deal.
And as part of that deal, Boeing will pay a criminal monetary penalty of more than
$2.5 billion. The penalty includes a fund to compensate the crash victims
and compensation to airlines who bought the 737 Max aircraft.
Boeing will also take action to improve safety oversight.
And should it commit any U.S. federal felony during the next three years,
Boeing will be prosecuted. In return, the Department of Justice exonerates
Boeing's senior management and agrees they did not facilitate the misconduct.
But while Boeing's payout saves it from being dragged before a judge,
the deal doesn't protect its former employee, Mark Forkner.
The 49-year-old former 737 Max chief technical pilot who talked of Jedi
mind-tricking regulators and internal messages is still under investigation by a grand jury.
In the months following the deal with the Justice Department, 737 Max flights
start to resume across the world. Regulators in Brazil, Europe and Canada joined the U.S.
in clearing the plane for takeoff. Boeing is finally able to deliver to customers
the 737 Max jets that have been stuck at its own airfield since the groundings.
Airlines start ordering Max's again. There are only two manufacturers to buy this kind of plane
from, and the waiting list for an Airbus A320 Neo is years long. Southwest Airlines orders 100
Max's in a deal worth around $5 billion. Alaska Airlines inks a deal to add another dozen Max's
to its fleet. European low-cost carrier Ryan Air announces it'll recruit 2,000 pilots to fly
the Max's it bought at a discount during Boeing's darkest hour. The rush of orders and deliveries
launches Boeing back into profit for the first time since 2019. But as Boeing soars once again,
the Max's former chief technical pilot Mark Forkner is indicted on charges of deceiving air
safety regulators including the FAA. Despite all the deaths, admissions, scandal and settlements,
Forkner now stands alone. He is the only individual who worked at Boeing facing
criminal charges for what happened with the 737 Max.
In October 2021, Forkner appears in a federal court in Fort Worth, Texas to face charges of six
[BLANK_AUDIO]
Council fraud. The prosecution accuses him of withholding information about the flight
control system imcast. Actions they contend that led the FAA to remove mentions of imcast
from pilot manuals and training. He enters a plea of not guilty. The judge sets a trial
to start the following month. And on the steps of the courthouse, his attorney tells the
media his client is the fall guy for both Boeing and the FAA.
Anyone who was affected by this tragedy deserved a search for the truth, not a search for escape
coat. And if the government takes this case to trial, the truth will show that Mark did
not cause this tragedy, Mark did not lie, and Mark should not be charged.
But as forkner digs in to clear his name, Boeing is rapidly putting the max crisis behind
it. The last holdouts keeping the max grounded, cave. In December, China ungrounds the max,
Indonesia follows shortly after. And in early 2022, Ethiopian Airlines starts flying its
737 maxes again. In March 2022, forkner's trial begins. He faces charges of four counts
of wire fraud, each of which could result it up to 20 years in prison. But over four days
in court, the defense poke holds in the prosecution's argument. It points out that forkner wasn't
an engineer or test pilot. His job was to ensure training simulators behaved like the real
aircraft, and to advise the FAA on what training and information pilots would need. The defense
notes that forkner wasn't provided with documentation about how Boeing had widened
the range of conditions under which MCAS would activate. He only learned of this change
after the lion air crash, with the claim that forkner deliberately misled the FAA undermined.
The two sides rest their cases. Within two hours, the jury decides forkner is not guilty.
It's the summer of 2022, and at Boeing's new head office, CEO Dave Calhoun is playing
host to journalists from the Trade Publication Aviation Week. Boeing's top brass left Chicago
for its new home in Arlington, Virginia two months ago. Now they work out of an office
sandwiched between Ronald Reagan Airport and the Pentagon. But Calhoun's hoping to do
more than showcase the company's new corporate offices to the visiting journalists. He wants
to use this opportunity to fire a shot across the bows of the politicians sitting on the
other side of the Potomac River in Capitol Hill. The aviation week team asks if Boeing
is a company in disarray. The 737 MAX isn't its only problem. The arrival of its long-range
777X aircraft is suffering repeated delays. Quality issues have left the company unable
to deliver any 787 Dreamliners to customers for more than a year. And the company's net
debt now stands at $44 billion. Calhoun easily rejects the idea he's leading a company
in crisis. He tells the journalists that Boeing has turned the corner. But aircraft manufacturing
is not an industry that turns on a dime. Turning the corner takes place over years, not weeks.
Asked about Boeing's space business? He says it's too soon to know if its investment
in its Starliner spacecraft will pay off. Then the journalists ask him about Boeing's
new 737 MAX model, the MAX 10. It's going to be the largest model in the MAX family, capable
of carrying 230 passengers. But under regulatory changes introduced following the MAX
groundings. Boeing needs to update the cockpit to get the MAX 10 approved to fly, and that
will be a costly change. Unless, that is, Congress agrees to waive that rule. Ask what
might happen if Boeing doesn't get its way. Calhoun tells them the MAX 10 could be canceled.
And though Boeing has more than 600 orders for its extra-large MAX, it's a warning
to Congress. Cut the red tape, or watch billions of dollars worth of exports, investment
and jobs vanish. The message is heard. Six months later, Congressional leaders agreed
to let the new MAX 10 skip the new rule. Three years after the MAX crashes, normal service
has resumed, but not for long. It's just after 5pm on January 5th, 2024. And in Oregon,
Alaska Airlines flight 1282 just left the ground at Portland International Airport. The
plane is a 737 MAX 9, and it's headed to Ontario, California near Los Angeles. It's not
a busy flight. There are 171 passengers leaving around a quarter of the seat's empty.
In the road, just ahead of the mid exit door, sits a 15-year-old boy named Jack with his
seat belt on. The plane continues its ascent, climbing towards 15,000 feet at speeds of
250 miles per hour. Jack turns to look at his mom, who's sitting elsewhere when.
He can process what happens. Jack feels his shirt being ripped from his torso. Oxygen
masks tumbled down from above. Air lashes his skin. He snaps his head around to his left.
The head rest of his seat is gone. And instead of an exit door, there's now just a sky.
He feels his seat being dragged backwards towards the hole. His mother grabs him holding
him tight and pulling him towards her. As the initial deep pressurization eases, his
mom and the passenger in the aisle seat help drag him away from the seat by the hole.
Then a flight attendant gets him to a spare seat further up the plane.
As he buckles up and puts on his oxygen mask, the woman in the next seat mouts something
to him, but noise and wind drown out her words. She realizes he can't hear her and grabs
her phone. She opens the notes app, types a message asking if he's okay and shows it
to him. Jack gives a thumbs up as he pulls his oxygen mask. She types another message,
or you in that row? Jack gestures for the phone. She passes it to it. He types her
apply. The woman notices his skin's been let red and raw from the wind burn. Jack hands
back the phone. She reads the message. "I was. I can't see my mom."
The woman quickly reassures him that she's probably just further up the plane. Jack looks
up the aisle and sees the cockpit doors been blown wide open. Inside the pilots are scrambling
to a range in emergency landing. Jack gestures for the phone again and types a new message
saying he wants a selfie with her. The woman laughs and they pose for the snapshot.
15 minutes later, they and the other shaken passengers are back at Portland International.
Everyone's safe with only a few minor injuries. But unlike Jack, for Boeing, this will be
no crazy story to tell friends or share on social media. This incident is going to get
the Mac grounded again and send Boeing to the very brink of collapse.
For decades, two legendary brands fought for the hearts of American bikers, Indian motorcycle
and Harley Davidson. The battle looked a lot like Coke versus Pepsi or Ford versus Chevy,
but tastes changed and Indian didn't adapt fast enough. The icon all but died. Then came
the con man, the dreamers, a string of spectacular failures that kept Indian in the grave until
one company finally got it right. This is the story of an improbable revival and the
re-ignition of an old rivalry. Hey, I'm David Brown, the host of the podcast Business
Wars, and every season we bring you the true stories behind the companies that shape
our world. Indian's new owners are going all in, but an existential crisis looms. Can Indian
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August 31, 2023. Four months before the Alaska Airlines door blowout. At Boeing's facility
in Renton, Washington, a train pulls in lugging a 737 MAX fuselage, the main body of the aircraft
behind it. That fuselage was built 1800 miles away in Wichita, Kansas by a supplier called
Spirit Aerosystems. Spirit used to be part of Boeing, but then Boeing merged with McDonald
Douglas and Harry Stonesifer became CEO. Driven by Stonesifer's dog pursuit of shareholder
gains, Boeing divested Spirit to improve its return on net asset score. After being
unleashed, Dr. Seward will take care of the crew.
loaded from the train, the fuselage heads to the 737 MAX assembly line. Boeing is producing
more than 40 MAXs a month here. Since the heavy losses caused by the MAX's groundings
and the pandemic, Boeing's under pressure from Wall Street and its customers to make
up for lost time, so it's doing all it can to get planes out the door.
The next day, Boeing's engineers spot a problem in the fuselage's left mid-exit door panel.
Five damaged rivets down one side, they need to be fixed, but Boeing's not going to halt
this production line for that, so the problem is logged as one to fix later down the production
line. Boeing calls these problems that are spotted but not fixed until later down the line,
traveled work. The idea of "traveled work" is to keep the assembly line moving at all
times, instead of halting the entire production line while waiting for a team from spirit
to come and fix the issue, work continues.
Over the next two weeks, the fuselage with the problem rivets continues its journey through
the facility. Hundreds of Boeing employees swarm around it, turning that their fuselage
piece by piece, and will multi-million dollar passenger jet for Alaska Airlines. Then
on September 19th, the team from spirit arrives to fix the rivets. By then, the fuselage
is no longer a bare shell. It's now close to rolling off the production line. The spirit
team removes the plug door to get at the damaged rivets and replaces the rivet. The team takes
photos to show the jobs done and puts the door back on. With the fix complete, the plane
moves to the final stages of assembly. But the team that replaced the rivets made an error.
They forgot to replace four critical bolts on the plug door, and no one else notices.
Until four months later, in January 2024, when that door blows out with passengers on
board just after takeoff from Portland, Oregon. The next day, the Federal Aviation Administration
grounds the 737 MAX again. This grounding is less severe, and only applies to the MAX 9 model.
But the high-profile incident shoves the concerns about the quality of Boeing's manufacturing
into the spotlight once again. Hundreds of Boeing aircraft fly every day without incident.
But after the two MAX crashes, problems with the 787 Dreamliner and a door that bursts
off during a flight, confidence in Boeing is shattered. Travel website kayak reports that
the public are now adjusting their searches to avoid flying on 737 MAXs. Boeing rushes
to get in front of the problem. It quickly works out a new inspection process and promises
a crackdown on "traveled work." But that forces production of the 737 MAX to shrink from
40 planes a month to just 15. That leaves airlines waiting on new planes, hanging. And this time,
they're not going to keep quiet about it. At the end of January, the FAA clears the MAX 9 for
takeoff again. But the fallout from the Alaska Airlines incident is only just starting.
In March 2024, the CEOs of Boeing's biggest U.S. customers, American, Alaska, Southwest,
and United join forces. They request a meeting with Boeing's board of directors.
But without CEO Dave Calhoun, present, they want clarity about what Boeing's really doing to fix
its quality issues. And they want it without the evasiveness they feel they get from Calhoun,
or Boeing's commercial airlines chief, Stan Deal. The rolling chaos at Boeing is disrupting their
entire business. Airlines' ability to plan ahead is stymied by delayed deliveries of aircraft
they order, new plane models stuck in development, groundings, and repeated safety incidents.
And they're also the ones becoming the butt of jokes on Saturday Night Live.
That's why our new slogan is, "Alasca Airlines! You didn't die, and you got a cool story."
On other airlines, you can watch movies. But on Alaska, you're in the movie.
And if you think Alaska the state is cold, just wait till our plane's roof rips off.
As the weeks go by, the airline's frustration with Boeing boils over.
United CEO says the company is now looking to buy Airbus jets to make up for the delayed arrival
of the MAX-10. But with Airbus' waiting list now stretching to 2030, switching to the
opposition is no quick fix. Southwest CEO publicly calls on Boeing to stop production
and get its issues fixed for the good of the entire aviation industry.
The boss of Ryanair reveals how his company spends 48 hours checking every Boeing
jet it receives for errors and omissions. With customer, passenger, and regulator confidence in
Boeing cratered and retirement nearing, Calhoun resigns as CEO, but his exit is no instant fix either.
Over the next few months, Boeing staggers rather than recovers.
Its Starliner spacecraft delivers two NASA astronauts to the International Space Station for a
one-week mission, but it then develops propulsion issues, forcing it to return to Earth without its
crew and leaving the astronauts stranded in space, waiting to be rescued by Boeing's rival SpaceX.
It's more bad publicity for Boeing's engineering capabilities and a headache that the company does
not need. Boeing announces it will buy spirit aerosystems the Kansas manufacturer that
builds 737 MAX fuselages for more than 8 billion dollars of stock. It marks a reversal of the
outsourcing strategy Boeing adopted after the McDonald Douglas merger, and it's a shift the company
claims will improve quality and safety. A few weeks later, Boeing's new CEO Kelly Ortberg takes
charge of the business. He decides to base himself in the company's original hometown of Seattle,
and pledges to restore Boeing's legacy by repairing its broken culture, improving execution,
and scaling back. Since the 737 MAX crashes, Boeing has lost more than 33 billion dollars.
It's saddled with nearly 58 billion dollars of debt, and its supplies of cash are running low,
and that means Ortberg needs to move fast. He announces plans to cut 17,000 jobs and sell 25
billion dollars of shares in debt. He also announces the company may sell some of its space operations.
But before that can happen, the company's 33,000 machinists vote to go on strike,
rejecting Boeing's offer of a 25% pay raise over four years.
This morning, the U.S. economy bracing for impact. After 33,000 Boeing union members
walked off the job into the picket lines, on strike, and rejecting the troubled jet makers
latest offer that would have hiked pay by 25% over four years.
The first thing I saw right off the bat was a 25% raise over a four-year period.
That's not going to catch up with my rent and my bills.
The strike turns Boeing's cash problems into a cash crisis.
It will further delay aircraft deliveries for the customers and cost the company around
one billion dollars a month. The walk-out shakes investor confidence.
Boeing's share price is pushed below $150, down from well above $300 before the first 737 MAX
crashed. Fear's mount that Boeing's creditworthiness could be downgraded to junk status.
Faced with a need to bring in cash, Boeing announces that it will issue more shares to try
and raise more than $20 billion. After seven weeks of workers striking,
Boeing agrees to give the machinists a 38% pay raise over four years to get them back to work.
The deal also includes changes to retirement plans and a one-off $12,000 bonus.
But while Boeing is out of its immediate crisis, it begins 2025 in need of a reset.
Over the past 30 years, its decisions have taken it far off course.
It is still the United States' largest exporter, critical to both the country's economy and its
defense. But its reputation is tarnished, its customers unhappy, and its safety record undermined.
Since the McDonald Douglas merger, Boeing's focused on financial engineering and a quest to
delight its shareholders. Now, the company and its shareholders are suffering because of it.
Coming up on business wars, we're talking with one of the senior managers at Boeing
who worked on the 737 MAX, the plane at the heart of the crises at the company.
Later Wall Street Journal reporter Sharon Terlett answers the billion-dollar question,
can Boeing ever bounce back? You don't want to miss it.
From Wondery, this is episode 4 of the Unraveling of Boeing for Business Wars.
A quick note about the recreations you've been hearing in most cases we can't
know exactly what was said, though scenes are dramatizations, but they're based on historical
research. I'm your host David Brown, written by Tristan Donovan of Yellowhand,
researched by Marina Watson, sound designed by Joe Richardson, fact checking by Gabrielle
our managing producer is Desi Blaylock. Our senior manager is Desi Blaylock.
- On January 1st, 1892, a young Irish immigrant named Annie Moore became the first person processed at the New Immigration Center.
- On January 1st, 1892, a young Irish immigrant named Annie Moore became the first person processed at the New Immigration Station on Ellis Island.
Podcast Summary
Key Points:
Boeing’s 737 MAX crisis, rooted in flawed software MCAS and poor pilot training assumptions, led to global grounding, billions in losses, and a shattered reputation.
New CEO Dave Calhoun inherited a company in disarray, facing public distrust, employee anxiety, and regulatory scrutiny, while attempting to rebuild trust through transparency and reassurance.
Internal communications revealed a toxic culture of downplaying safety risks, including messages mocking the MAX as designed by “clowns,” sparking investigations and employee dismissals.
The MAX was eventually cleared for flight in 2020, but recurring safety failures—including a 2024 Alaska Airlines door blowout—rekindled concerns and led to renewed grounding.
Boeing faced severe financial strain from the pandemic, groundings, and lost orders, prompting a $25 billion private loan, massive layoffs, and a shift to prioritize quality and safety.
A deferred prosecution deal with the Justice Department resolved criminal charges without convicting senior management, though former chief technical pilot Mark Forkner faced personal charges and a jury acquitted him.
The company’s military and space divisions remained resilient during the crisis, providing financial stability amid civil aviation collapse.
After years of setbacks, Boeing’s recovery was undermined by ongoing quality issues, union strikes, and a decline in customer trust, culminating in a need for structural cultural and operational overhaul.
Summary:
Boeing’s 737 MAX crisis began with fatal crashes attributed to flawed software and flawed safety assumptions, leading to a global grounding, over $12 billion in losses, and severe reputational damage. CEO Dave Calhoun, a former board member with deep knowledge of Boeing’s internal culture, took over to restore trust, promising safety and transparency. Internal emails revealing a dismissive and reckless culture prompted investigations, with former chief pilot Mark Forkner facing criminal charges, later acquitted by a jury.
Despite regulatory clearance and a return to flight, recurring safety failures—including a 2024 door blowout on an Alaska Airlines flight—rekindled public fear. Financially devastated by the pandemic and extended groundings, Boeing relied on private debt, cut thousands of jobs, and restructured its supply chain by acquiring Spirit Aerosystems. However, ongoing quality issues, union strikes, and declining customer confidence led to further setbacks.
While Boeing eventually regained operational footing, its reputation remains tarnished, and systemic issues in engineering, safety oversight, and corporate culture persist. The company’s long-term recovery hinges on restoring trust through accountability, transparency, and meaningful change—not just in engineering, but in its corporate culture.
FAQs
Yes, Audible subscribers can access new episodes of Business Wars early and without advertisements.
The grounding was due to fatal crashes linked to a flawed software system called MCAS, which malfunctioned under specific flight conditions.
Dave Calhoun became Boeing's CEO in 2020 following the 737 MAX crisis, tasked with rebuilding trust and restoring company confidence.
Internal messages showed employees using degrading language about the 737 MAX, including calling it designed by 'clowns' and questioning if they would put their family on a simulator flight.
Boeing did not accept a federal bailout, instead borrowing $25 billion from private lenders and laying off over 12,000 jobs to manage its financial crisis.
Boeing resumed aircraft deliveries, saw a surge in orders from airlines, and returned to profitability, though safety concerns persisted.
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