The Underbelly of Luxury Travel Planning w/ Olivia Ferney

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The experience market is c-booming. I mean, Super Bowl is our Super Bowl. If you want to pay to put a steak on a private jet, we can do it. It's actually a huge waste of money. You've got an opinion, but no problem. We'll get it done. I'll be out and these guys will come up to me and be like, "Hey, I want to be a client." I'm like, "You probably can't afford it. Love you. I love telling them that you can't afford it. It's fantastic." And then they, I've had a couple of guys just pull out their bank account and be like, "I'm good. Please stop. What's what? It's the number." Great. You're like, "Always 50 mil plus." This is Financial Tea. What's up, zippers? Welcome back to Financial Tea. This is a podcast where I teach you how to build wealth with a side of market drama, money scandals, and of course, financial pop culture. And before we get into anything today, so we have a really good episode. I just want to remind you to rate, review, subscribe. It helps to show so much. And we'd love to hear from you. I read all your comments. So leave me something today. We have something very exciting in the chair, who honestly, I can't believe that she's even here, IRL, because she's usually pimping all over the world. It's crazy that you're in DUMBO right now. It's fair. We have got Olivia Fernie in the house. You've definitely seen her content. She is a luxury travel agent, content creator. She goes by travel with Livy. And she just, every day, going viral for these videos where she's talking to ultra-wealthy clients about their travel demands, she's seen it all. So today, I wanted to have her on the show just to learn more about what she does. Get the tea on the crazy things that you've seen. Get your tips, because I feel like you have really good tips about travel. And maybe you have some for us people traveling on a budget. You're like, no, no, you could also say pass them on. We'll see. But Olivia, welcome to our financial team. Thank you for having me. I'm so excited to be here. I'm so excited to have you. We are both time 100 creators. So we're going to be reunited tonight as well. Looking fabulous. Before we jump in, we always do some rapid fire. So ready. What were your best and worst purchases of the week so far? And how much of the each cost? Oh, my goodness. Well, I mean, as a group, we spent $266,000 on bottle service with a client like 72 hours ago, setting a Guinness World Record for the largest bottle service presentation in Vegas. So that was probably like the company largest spend, although it wasn't even through the company. It was just something we were a part of. Personally, I, I mean, I flew out my whole team to come see that, just because they felt like they had to be there. It was such a monumental moment for our entire team. So how big is your team? 10 of us. Wow. A full time. Yeah. So we brought everybody in. Everybody came to watch. And we had also just people outside of the team as well. We had like management, just people like friends and family. Everybody was there. We had a couple clients. So hotel rooms, dinners, flights. That was a little bit sensitive. But we only needed people there to drink all the champagne. Of course. Yes. Did you finish all that? There were no open, no full bottles left. So it was all gone. How is the hangover horrific, but we're fine. Worst purchase of the week. Honestly, New York City. Overs. I don't suck. You just got here. Like you were like, why is it taking an hour to get there? Why does it take an hour to get everywhere? I feel like your next trip ever is going to be like a helicopter. Helicopter, drop lift everywhere. Yeah, I will pay $1,000 to go anywhere. That's fine. Just drop me where I need to go. Yes, it's in traffic. Yeah, the traffic is horrible. It's insane. You learn how to make the car like your office though. What is the most expensive trip you've ever planned? And how did that cost breakdown? I can knock over the most expensive ones I've had. I can tell you they're in the many, many millions. I am NDA like crazy for those trips. So I can't break them down per se. But last week, for example, we had a million dollar yacht charter. And that was just the charter. And then to get there, that particular client owns his own plane. So that cost was not included. But if you were to charter to there, that would be two to 300,000 minimum up to a million plus, depending on what plane you're getting. And then of course, dinners every night. So the France you're looking at, probably $5,000 to $15,000 minimum. And then another 40 to $75,000, $100,000 plus for bottle service, usually every night, because they're going out as well. So very easily, that becomes like a 1.5 plus plus trip. That's for how many people? That was I think eight of them. I just am seeing so many like celebrities are obsessed with going on yachts, right? Like I just saw Jennifer Aniston is on a yacht in Mallorca, you know, Selena Gomez is on a yacht. They're all on freaking yacht charters. And so when I was looking up the economics a bit, because like my financial brain was cooking and I was like, what's going on? And it is like $500,000,000 a week, right? It is a fortune. Yeah, it is a fortune. Like that was a beautiful boat. But some of the big like Jeff Bezos style boats, you're looking at millions of dollars before like APA and all these other fees. So like you're flat rate for a boat. You also have to pay about a 30% charge for gas, for food, for provisions like all that. And then the tip is also huge, right? Oh, huge ship. I mean, you can be an A-hole and not tip, but, you know, you should have that in that industry, because it'll get around really quickly, so it gives a tip really well. And we've all seen below that. That's a big part of it. So Olivia, for my listeners who aren't familiar with your content, can you just explain what it is that you do? Because you're a content creator, but you have a business. Yeah. And like, talk us through the whole Olivia Empire. So many moving pieces nowadays, I mean, it really started. So we can dive into this a little bit more as we go through. But when I met Troy Arnold, who's now my amazing fiance, he had this spectacular business. We met in an event, I hate talking about this, called model volleyball. You were a model. I was not. Troy likes to say he was. He also was not. We were, it's like models play volleyball on the beach. And you pay for bottle service around to watch them play bad volleyball for like 19 hours straight, and you get wasted. So Miami, but it was really fun at the time. I was drunk, Troy came up to me, and then we slowly started getting to know each other. But that was like the original meet cute, I guess. OK, cute. But when he told me about his business, I was like, I just can't help but get involved in everybody's business. Apparently, I have a background in digital marketing. So he had no marketing whatsoever. On any front, I felt like it was being done wrong a lot on social media. So I started to experiment a little bit. And of course, we hit the ground running within a month. We had like 400,000 followers within eight months. We had a million and a plus and our whole lives have changed. Now, as all of that was happening, I was getting really, really just like aware of what was going on in the business. I was becoming a salesperson for the company. I was becoming a marketing person for the company. I was becoming a travel agent all at the same time, educating like crazy and learning what it's like to work with this level of clientele. And then while the social media was blowing up, of course, our client base started exploding. And then we had to expand really, really quickly. I think it's really interesting about the ultra wealthy is that, you know, as Duke culture has become so prevalent, like you can, you know, diamonds. You can get a lab diamond or you can get any bag from China. Or you know what I mean? Like what they, the new currency is experiences because that's something that cannot be replicated. But more with your clients who are legitimately wealthy, like if you've seen that difference for them, because there is like a peacocking to that echelon, a person. And so instead of being like, hey, look at my new watch that's $750,000. It's more like, I just went to this part of Africa that no one's been in except for like, you know, the people who, you know, have lived there for thousands of years and like, you were air dropped in by Olivia Ferney. And like, you know, we are with like, whatever, you know, I don't know. Yeah, I would say we've seen a huge influx over the last like, year and a half, two years. It's always been a thing. But now that COVID is completely wiped out, obviously there was a little bit of a dip there. The experience market is kabooming. I saw that. So we really hone in. Like the private suites, the hotel rooms, we buy millions of dollars in inventory just to have access for our clients that they can get the best suite when there are a couple weeks out and they find out their team is going. Or when all the suites are sold out at the arena and then we can get them the suite. So yeah, it's definitely, I mean, F1s, tennis events, golf, anything that people can actually go to has become exactly very high in demand. Because you go to these dinner parties or whatever. And you're like, that's what you want to talk about. You know, it's a flex. It's a social currency for sure. This is the financial T. So we always ask for the numbers. So how does it break down? Like, what is your salary? what does your commission look like, you know, how does that work? - So we actually, actually don't take traditional travel agent commissions. Those usually look like 10% across the board. Anybody that's gonna become a travel agent whether you're, you know, low tier or top tier. And for us, we charge $100,000 to the year flat and that's just to get access to our team. - Oh, smart. So it's the subscription service. - Yes, so it's a yearly subscription. We'll call it our membership. - And do you also do reservations? 'Cause like, I have a deal in our friend in New York, and there's obviously New York, it's so hard to get reservations. And she's like, oh, wanna go to corner sort of Mario? Wanna go to like the 86 and she pays for one of these. And it's just like, they got you and wherever. That you can do that too. - Yeah, yeah. - Okay, I need you a number. Do you do it for friends? - Only special friends, of course, always text me. So yeah, we pay $100,000 for the year is the model. And then usually we have a minimum spend of like 1.5 million for the year. - Well, none of our clients ever come close that usually it's way above. You know, we're looking at four to five million a year minimum, especially for bigger families. They, I mean, as I just said, we had a yacht charter that was a million dollars last week. So that's one trip if you just take three or four that is during the year. And then our service actually becomes very cheap for those clients and we're also saving them a ton of money. When it comes to jets, that is the biggest waste of money. I see a lot of people, a lot of like, our clients will spend with other people, and that's why they come over to us. - If that makes any sense. - And even for the ultra rich, it's like, you're still looking for value. - Yeah. - You know what I mean? - Of course. - Yeah. - Everybody should. I think it's stupid just to be throwing out money like 100%. And what is, isn't there some insane statistic about people that win the lottery? It's like 70% of them below it within the 100% year. - 100% yeah. - You have to be smart to keep your money no matter how much you have. - And that's what I always say when people, I always give advice when they're, I say, if you're gonna win the lottery, keep your mouth shut, got a good lawyer, don't tell you on. - It should be me. - It should be me. - It really should be like legally, you should have to get a financial advisor. - Yeah. - And a lawyer. - And a lawyer. - Yeah, you need, and don't tell anyone. Because it's also like for these clients, like if I'm Jeff Bezos and I'm negotiating something, I'm automatically gonna charge Jeff Bezos. Like if he comes to my lemonade stand, I'm like, oh, the lemonade, that's $40. (laughing) Yeah, it's more like 400, like, sorry, inflation is crazy, it stays just. But it's like, you know, if Olivia comes to me and says it's a client, he wants lemonade. Okay, $4, you know, so it's good. So you own the business with your husband or with your fiance. And so how many clients do, like how big is the business, I guess, instead of, 'cause you're all gonna tell me the salary, so how big is the business? - Yeah, so right now, we always keep our concierge plus group under 50. So even if we, when we fill up, we will take people away, or not take them away, away and see if they want to, so far we just started the concierge plus membership eight months ago, I think eight or nine months ago. - So that's the 100K. - Yes, that's the 100K, and we're just five million there. - Yeah, we're keeping it really, really tight for now. I mean, we'll see over the next couple of years, but we are quality over quantity right now. I do not want a bazillion clients. Not everybody has the right client. We say no to people all the time. And it's kind of nice having a wait list of people. - Yeah, that is a cheat. - Yeah, so that's one revenue. Where are the other revenue streams for you? - So we do also do corporate stuff outside. So we are helping like large corporations with large hotel blocks. Some of those are huge bookings. So we try not to say no to those. We do have a separate team that handles all that stuff. Obviously there is only so many hours of the day. So myself and like our higher level team, and Troy are dealing with our concierge plus members, and then we have another team that helps with, you know, the big buyouts are doing massive activations. - Yeah, yeah, yeah. - Which are really fun and good for content as well. - Yeah. - And then of course there's the influencing side, which pays very well. - I know. - So I don't realize, I know. We could really make a good buck around here. So what has that been looking at? Like, how do you monetize your content? How much have you been making as an influencer? - So I mean, all together looks like I'm going to make a million plus this year, which is great, she's a seven figure lady. - Which is very exciting. - Okay girl. - Yeah, coming from, but you have to put a lot into, 'cause I know also you're now, it's seeing a lot more in your look too. - Yeah. - Which I love, I want to talk, well, talk to us more about the money, but then I want to talk about the look stuff. - Yeah. I mean, the money stuff is confusing. I am a violent saver who say, so I don't spend a dime on myself. - Which you grow up with like, what was your money relationship growing up? - Two parent teachers who told me to be terrified of losing everything. - Exactly. - It's all in there from like, when you're seven. - Correct. - Yeah. - And it is very obvious. I'm spending money on myself as like, the most embarrassing thing to my core. I have, I struggle a little lot. - Which is great that I'm an influencer now, 'cause everything's free. - Yeah, yeah, yeah, yeah. - So it can make sense. I invest every penny I have. - I was going to be back into the business or into my, I just have a financial advisor that kind of handles everything else for me. - When you first started your content, you were really like, work out clothes, just like chill, whatever. And now it's like, you are glamorous model diva. - Thank you. - You look really, I mean, you've always looked amazing, but it's like, you're definitely, I mean, I, you see it with every influencer that it's like-- - Slow down. - Yeah, I'm trying to go. - I know. - The glow up does happen, but it's like the glow up costs money. So how much are you spending on like, becoming travel with Libby? - It really, it's, it's crazy to say, but like, I haven't really spent any money on it. I, oh, you're just getting stuck close to stuff. - Yeah, it's a lot of that. It's just a lot of like, the right brands that I've always been wearing. And honestly, I haven't been showing a lot of that either. I feel like I have had great business style. Most of my life have always dressed very corporate. So that side of me, I just wasn't really filming. So I'm starting to show that a little bit more, but the day-to-day fashion side, like I do have a stylist now. - Yeah. - You know, we just pay by every meeting, I would say. - Yeah. - But a lot of those brands are just like, at the end of the day, the stylists, they have connections, which is awesome. - She's a beast. - Yeah. - Her name's Danielle. She's from the UK. She is like, I don't even know how I found her, but she is God's gift to earth. Like she shows up, well, she sends people, 'cause she's in the UK obviously, but like we had boxes and boxes and boxes of stuff just brought in yesterday, like filled up the whole room. - Oh my God. - Yeah. - And she gets it. Like she wants business bad, and she's like, she'll tell me to, no, no, no, no. You need to elevate this because of this, and this is the comment I read. So let's change this, get out of the workout clothes, girl, like it's time to. - It's image shaping. - It's like, it was a diet with law roach, where it's like, he's on her stylist, he's like her like image sculptor. - Consultant. - It's like PR, and stylist, you're just the only one. - I know, interesting that your clients find you on social media though, I mean, it makes so much sense, but it's also like, then you sort of know when you sign up with you that, okay, if I have this crazy call with her or something, it might end up in a video. So what is the permission structure like? Like obviously discretion is a huge part of working with ultra wealthy, but you're blasting it a little, how do you get away with that? - You know what? It's something that I still would like to know the answer to. To be honest, it's been so interesting. A lot of people are like, why are your clients not offended? Who's looking at this, like you're making fun of me, but a lot of people that see the content, either relate to it, they're like, she can pull this off and I struggle with this issue and no shame on them. Like, be these people are paying millions of dollars to travel. I would be asking for love from a different ocean if I didn't lose in that ocean. Like, I totally get it. So just trying to move without any judgment there, but when it comes to talking to people about the calls, you know right away. To be honest, when I get on a phone call, first off, depending on what industry they're in, I'm likely not going to ask if it's somebody that's just going to end the A-me, some of these phone calls, like I know from the alias, they're going to give me an end the A before I even get on the initial call to potentially sign them up for concierge plus. Those people will never be on calls. Their vacations will never be spoken about. I have other clients who own businesses that are like, hey, would love to maybe advertise with you if we could do a call about this, or they find their situation really funny and they love the content. So like, change the name, you're good. We live, oh my God, you'll never believe what happened today. You have to do a call about this. So I think we've got a really big split of clients and we're just able to respect it. It's just knowing the relationship and working with it. - So you mentioned the lobster from a different ocean, which I'll let you explain that. But I obviously want to know the craziest client request 'cause this was when you had a client who asked for lobster from a different ocean. - Yeah, I would say, I mean, the one that really got me 'cause I felt like a bit of a rude person for judging this was the lime situation. I don't know if you ever saw that one. So we had a woman that was, of course, food in general. We have tons of food requests. We have so many people with preferences, allergies, things that they're just really particular about. I personally am allergic to gluten and dairy and it's very frustrating when I don't have options. So I hear the frustration and also people are nightmarriage when they're hungry. So add those two guys together. So I deal with a lot of food related stuff. We had a woman that had, she was allergic to limes that were from that particular region and I brought off the phone and I made fun of her, like fully and I've talked about it on podcast. I'm like, that was crazy, that was insane. That was a preference, that was not analogy. A doctor picked it up and blasted me online and was like, he wasn't mean about it, but he's like, you're wrong. This is fully analogy, this is very possible. When something like that happens, we just have, I mean, we have amazing people at the hotels that can help us handle those situations. So that one happened rather late at night. I had to go to bed, but we were able to literally source another lime. It's also produce, like you might be on an island, but they have produce from other parts of the world always ready to go. So that was quite easy to actually solve. We just had to kind of figure out how we were gonna do it and then just bring in the limes for her and keep them there for the week. - So the craziest requests are really the food-related one. - I would say food-related. - Yeah, so we've lost several different oceans, limes in a different region. - Yeah, those sorts of ones. - Those kinds of things, for sure. And it's just last minute, too. We've had people that want certain types of beef flown in and stuff can happen to food when you're moving it, right? So if you show up and your steak's gone bad and it flew in from like six hours away, you got to right away. And it's expensive, but it's possible. If you want to pay to put a steak on a private jet, like we can do it. - Exactly. - It's a huge waste of money. - You got an opinion, but no problem. We'll get it done. - Yeah, you're right. - You're nice to do it. It's okay. - So you're saying the standard budget rate for the trips you play and it sounds like It's like. million plus per trip. I mean, it's all over the place. We have tons of people that are taking like 50 to 150 per trip. Really depends if it's like an individual business guy that's just coming to New York for two days, you're going to be on the lower ends. And some of those clients don't always want the penthouse, which always gets it gets it down there as well. But the family trips usually are insane. There is there is quite a bit of a range. I would say when it comes to individual trips. When you put your body in the hands of a surgeon, you assume your doctor will do you know harm. I'm looking at the surgery board for tomorrow. These people are ****. Cricket doctors have launched their most ambitious fraud yet worth over one billion dollars. One doctor says my kickback was 25,000 and the other doctors go and why only got 12,000. From Sony Music Entertainment and Western Sound, this is Dr. Billions coming October 1st to the binge. Listen wherever you get your podcasts. Three people die in a quiet suburb in Mississauga, Canada. One after the other in the same house. Long simmering what took you so **** long to get here. Subscribers to the binge can listen to all episodes all at once. Add free. So you talk a lot about the kids of the ultra rich. And on Mrs. Dow Jones, I talk a lot about generational wealth. And it's sort of funny because people are obsessed with growing generational wealth for their kids. Like they want to have rich kids. But as a culture, we heat nipple babies and we heat rich kids. It's not funny. It's like this dichotomy. Yeah. So I just wonder sort of like what your experience has been with these children, what your feelings are about generational wealth. You know, you could pass on fine money, but you can't pass on financial literacy. That's fair. And you know, by the second generation, 90% of generational wealth is gone, 90% and when you hear your calls, you sort of got why? Because these kids seem like they're just blowing through it. They blow through it. Yeah, it's funny to actually look at it globally because different areas don't struggle with that the way that North America does. Like you look at the families in Dubai and they're on 789 generations and it's just growing and growing. But yet somehow they have so much principle that I feel like it's it's just different. Yeah, it's just a different level. Like when you see that oil money, it's like they're going to spend a million dollars on whatever. You actually can't even run through that. They're like try try. Yeah, sports gamblers. Yeah. And they're just much more, I mean, there's just so much more regimented things going on over there. So it just doesn't happen. But here, yeah, of course, we see so many third generation. It's always gone. Working with these kids, I mean, first off, something to note, for us, we are really trying to tap into this because there are trillions of dollars that are going to go into these younger kids within the next couple years. You know, we've got a lot of great wealth transfer. Yeah, it is coming and these kids love our content. So you know, it is nice that we're targeting them and hopefully they want to come work with us as they come into billions and billions of dollars over the next, you know, several years. So working with them is great. I am a part-time family therapist for a lot of these people. They love to get in trouble. It does seem like that. Yeah, Mike. So what's like the craziest requests that you've heard from kids? Just like they just can't in trouble. They, I've had to deal with people getting the cops called on them who've been stuck in jail for what? Just like I can't, I can't talk about it. But just like, they just do, they do stupid teenagers, they just add a couple hundred thousand dollars onto the stupid thing that they did. They get in trouble. They go into the nightclubs, they get drunk, they're underage sometimes. Like they're just, they're just running around like the cities, there's because it is. They know and says no to them. So they're not used to hearing that and then they do stupid stuff and they get in trouble. And that's, so I'm just dealing with stuff like that a lot of the times. Yeah, I just overall, it is tough sometimes to try and tell them no. They don't hear it. A lot of these parents are scared of their kids. Yeah, that's what I noticed is that they want you to be the bad cop. Yeah. Yeah. Which is interesting. But also, I mean, that's what we get paid to do. So do you think it's like this outsourcing of child care? Like there's this romanticization of, all I'm going to have a kid and have a nanny who raises them or whatever and then it's like you sort of like fill in that role a little bit and it's you, you know, like they're sort of pushing it off onto you. It's different per family. I know a lot of families we work with are so tight with their kids and just like they value that core group more than anything in the whole world. And then I have other families that are like, you know, their kids are just kind of off on their own and they don't have that relationship that's as strong. So it's totally, it's, yeah, it's totally different per family. But yeah, some of them do have a lot of nannies and some of the kids think of their nannies. It's like their parents or their second parents. They see them more. What are the craziest requests that you've gotten from the kids? And we're like, we're like, are they like, well, you got me coke? Oh my god. Oh my god. So we do a lot of people ask you to do like a legal stuff. Yeah, of course. Of course. Oh my gosh. I love that you ask that question. We never talk about this. So often, I cut my services off at like 12 o'clock at night. I just like, I say nothing good happens after 12 o'clock usually. I know it's nothing good happens after two. But anybody in any major city, when the kids are out, when the parents are out, if I have new clients or like boys trips, girls trips, I'm going to get the tax warning. It's usually I'm sleeping. And then I'll get a, hey, by the way, do you know anybody? And then at 7 a.m., they're like, hey, I'm so sorry about last night. We don't do anything like that. We usually just ignore those texts. I would like to keep my hands clean for as long as we can. Yeah, I mean, it's, people like to have fun and no shame in that go nuts. There's a lot of crazy things happening in these worlds. But we are not the people to help you with that. Yeah. So they got to find it on their own. What about like sex workers are like bringing girls and I even sex workers, like maybe just like getting like, y'all girls. Those are, yeah, those are like a promoter. Oh, a promoter. So you have a person for it. So I'm like, live, I'm going on a y'all this weekend. I want to have like a million people to do that. Yeah, you could connect me if I needed like a lot of hot guys on a yacht. Yeah, yeah, yeah. We'd, we'd put you in contact with somebody that might be able to help you. Awesome, because I definitely would feel like that. Yeah. I want to do just for me, you know, like there's, there's people that do that. I'm, you know, we try and focus on what we're very good at. And not handle up a messy stuff. But there's tons of people in New York, Vegas, all the major cities have like nightlife guys and promoters that can fill the tables with hot guys. And you know, I make sure you're having a good time. I love it. What is the most personal thing anyone has let you in honor like ask them to do? We're, I really sometimes I'm a, I'm a full blown therapist. There's been a lot of like, just like personal stuff, you know, you might call me be like, like a deploy. There's, yeah, the surrogacy. There's a, you know, I'm worried that someone's going to hide money. We're going through a divorce. I'm worried that they're, you know, I'm making the wrong decisions. Can you help set me up with somebody? I'm making up my natural advice or two. Yes and no, I have phenomenal people that I work with on the financial side that we kind of just help facilitate. I honestly am a facilitator of relationships. You're like a broker. I kind of am. Yeah, but a safe broker. Safe broker. Yeah. So you're not going to be like, I'm the broker and you're going to have to spend all these other fees because I'm giving you to all these people who are going to try and like get a lot of people to trust me. And that's huge for me. There's a million people a day trying to become that person that I go to. I am so protective of my clients. Like even we had a report of the other day that was like, I need all this information on your client. I was like, sorry, I'm not going to risk my business for your article. Well, what I think is amazing about your business is that yes, you're going to make like a million dollars. It sounds like off of influencing this year, which that's cracked, right? But that doesn't really hold to candle to how much you're making off of the actual business. And so when you have money, it gives you the power to say no, you know, that I was thinking about this with LeBron James that he just took this like four million or whatever. Like you took a 93%. He's coming to the series. You're so excited. But he took this huge pay cut and it's like, Oh, how can you do that? And it's because like he has fuck you money. He can say. And it doesn't matter. And he can go for something bigger. And so it's the same thing for you. You don't have to pimp yourself out for these like small fry things. Yeah. Because you have the financial security of this like a bigger business that that you realize that that's the the bigger picture piece. Yeah. Now I have been there. Like when we when I started with Troy, I remember going and sitting at almost like a hooker. You go to those big nice fancy restaurants and you're just sitting there by yourself until you meet somebody that has a lot of money. But then of course, you got to switch it right into business and be like, Hey, by the way, who plans or travels all the things? At the beginning, how did you got those clients? It was a nightmare. It was absolute nightmare. I literally was. I was going to the one hotel. I was going to Faina. I was going to like addition and satai everywhere on on Miami Beach and just waiting for clientele. And of course, it didn't work. My I was taking anything I could get. I was booking like a honeymoon for $20,000 where I made negative a thousand. Yeah. It was so much work that my hair was falling out. Yeah. horrible. Yeah. It's not fun. But then of course, I was I was just hustling so hard in that avenue. that while the social media was kind of blowing up, I wasn't even paying attention. And then all of a sudden we looked and we're like, oh my God, the New York Times is calling us. Oh my God, Wall Street Journal is calling us. Oh my gosh, somebody wants to pay us $100,000 to do an ad, like it was just boom, boom, boom, boom, boom. And then next thing, you know, I'm getting a DM from X Billionaire and I'm like, oh, no, what did we do? So you sort of figured out how to get that the marketing pipeline. Yeah, and that was, and I still think even if the social media stuff didn't blow up, I was starting to see returns. You know, like sales usually it's going to take you a year, especially in luxury sales, to see even one return. You got to put in time with those relationships. You got to do a lot of dinners, a lot of things. And they have to trust you, especially when it's that caliber of clientele. Well, that's, I mean, so if I'm a billionaire and I'm at the Fiena and you come up to me and you're like, hey, can I play in your trip? I wouldn't really trust you. But if I'm on social media and I see your page and it's clear that you're working with all these other rich clients and I want a piece of that life, now that's completely different right now, we have people I'll be out and these guys will come up to me and be like, hey, I want to be a client. I'm like, you probably can't afford it. Love you. It's fantastic. And then they, I've had a couple of guys just pull out their bank account and be like, I'm good. We stopped these, what's, what it's the number? Great. Like always 50 mil plus in the bank account. Which first of all, that's been account. It's an investment account. You, you know what I actually haven't looked for that close. I hope to God it's an investment. No, that's my biggest cash. Yeah, never be single in your bank account. I know, but yeah, we've had tons that are just like, we'll flash it. I'm like, all right, still doesn't mean you're a great client, but now we can at least have a good conversation. Yeah. But yeah, I mean, I do, I never want to tell people that it's not possible without social media. Because like, I do believe that at this point, I hopefully would have a good client base. I don't know if I'd have billionaires yet, but I think I'd still be doing pretty well. Just because like, I was out there hustling every single day, like hands in the dirt, just meeting people and trying to build those relationships. They're still doing that. They're still doing it digitally. But now I'm doing it digitally and in person. And now people are walking up to me. So, of course, it's a good feeling when it switches. It's great. And thank God we have the social. But I never want to like, deter anybody away from thinking that it can't happen without social media. Because I think that in like real life sales is still very much a thing. And people can crash. You just gotta really work at it. Yeah, I mean, but I think it's also like, work smarter, not harder. If you can, absolutely. But with your clients, have you ever fired a client? Oh, yes, many. What's like the worst thing that they've done? It's just a, is level of respect across the board. Anybody that we've gotten rid of is just the way that they talk to us. You don't always see it. And sometimes they are very good at hiding it. They will come in in the first couple interviews or like, I'm such a good guy. I care about you guys. I think you're lovely people. They speak very high level energy, which is like you read me like a book. If you speak like that, I'm like, oh, you're great. But that, yeah, there's a, there's a flip usually after the first trip where they just start swearing. You guys suck. I don't know why I paid you. I want to refund. But then they still want to stay. It's just that constant level of insanity and almost like emotional switch. And that for me, I've seen several times. That's the hardest thing about being in like a service industry. I feel like it's like you can really get caught up with people's drama. I don't have the energy for that. I'm like, I take on a lot of that stuff too. I feel it really heavy in my stomach. And I just, it affects me. So I can't have people like that around me. It's too many good people out there to be working with assholes. That's a really good point. It's like a really good abundance mindset. Imagine setting your makeup. Then forgetting it's even theirs. Meet new grippy setting mist from Mavily New York. Gel to mist technology locks in your look for up to 24 hours with flexible all day comfy grip. No tightness, no stickiness, no residue. Just plump, dewey hydrated skin. That still feels like your skin. Try new grippy setting mist from Mavily New York. Maybe it's Mavily. Sir Paul Smith. They say, oh, Paul's job. Yes, head of happiness. That's my job. What a great job. I do clothes as well. Yeah. Listen to How To Fail, whatever you get your podcasts. So where do the ultra-orthy like to go? Like, what's trending 2026 for travel for them? What do they like to do? Have you noticed changes in how they travel? What they're prioritizing? People always ask me this. I think it's funny for people that I think it's so obvious. But of course, it's not because I'm just so ingrained in this. People are following this Instagram thing. So like three years ago, the Kardashians went to America. Myorka is everywhere. It's kind of like Paris fashion and American fashion a couple years later, which is all the trends. Same thing. Social media, everybody who's anybody goes out and then slicked same parts over the next three years. I think same parts is going to be an absolute nightmare. Even this year it was a nightmare. There were way too many people there. But of course, because of all the social media blowup, everyone is going to spend every dollar they can to go take a photo in same parts and look like they're a billionaire. So it's just going to get ruins. My people, honestly, there are not as many trends with ultra-high-net-worth individuals. They like what they like. They go to the same hotels every single time. They take the same vacations with their families. They have the repeating the trap. They repeat their trips. So sometimes they'll switch, but if they really like something, especially I work with a ton of families. If they have kids, they don't like to switch it up. It went great last year. Stick with it. It's also really nice to have concierge teams that know you. And you can return back to that. And you don't have to build those relationships again. They feel like more trust there. Hot and upset. That's how my family travel growing up. Now, the only outlier there is the new money people. So we've worked with a lot of crypto people. We accept crypto as payment and they're hilarious. They're so funny. They'll come in. You'll see the market will go up and Bitcoin and any of the coins and we'll just be like, get ready. I want to spend $2 million. Let's go. Let's do it all. They send us crypto. They go off to this crazy vacation. Come back. They'll keep going. And then you'll see the crash. And then they're dead silent. We don't hear back from them until the market goes back up again. It's really funny. But they always want the craziest experience. What do you have? What have I not done? How can we get there? African safaris. I want to go to Ibiza and do the craziest nightlife trip for three weeks. I want to go do a boat and somewhere we can barely get a boat into. Just all the things. So those guys are fun, but they want it right away and they want something that they've never done before. So we have to keep a good eye on the client profile to see what they've done so that we don't show up with something that they've already done. Do you see your clients performing their wealth in the trips that you booked for them? Some, yes. Some, no. Teach their own. I'd be posting crazy. I love social media. Of course, my stuff would be everywhere, but some clients would rather die than be on camera. So I feel like the biggest luxury with the rich is to be private. I hear that. Yeah. I totally hear that. You know how exhausting it is to be on camera. I love fans. They're amazing. But like some days you want to look like shit and just not talk. We talked about this. I don't want to talk to anybody. Yes. Yes. Yes. But you lose that privilege when you become famous. Like that's people always say there's that selling your soul to the devil for fame. I think that that's what it is. It's not selling your soul to the devil, it's selling your ugly. Like you're done. You will never be able to walk down the street looking horrible. It's go get your morning coffee, singing away. Someone's going to take a photo of you and say you're on meth. Yes. It's gone. It's gone. And that's like the sell your soul. Totally. It's great. You can tell us where to go. Like a secret island where you can just like be looking like a meth. I mean, you can rent a neck or island any time you want, but you got to have some money to do that. So one thing I think is really interesting about your work is like how intimately aware you are of your client's life. And I'm sure with this, you're able to learn not just about how they travel, but how they handle money. Like it's clear they really love value. They don't want to get ripped off. That makes sense. But what have you learned from working with the ultra rich that you apply to your own finances? Get somebody who knows how to do it to do it. Yeah, my wealth managers are fantastic. And I also am starting to understand deeper into the saying like the rich just keep getting richer. You just have access to more things. You really can't deny that. I even like two years ago would never have known about like pre-IPOs and all these incredible. And I'm just not a finance girl, but now I have these amazing people that are calling me and are educating me on what this is. This could be risky. This could not be risky and just helping me really diversify my portfolio. But I think just having connections and being in these circles, unfortunately for every day man is growing my wealth for me. So I know that's a hard thing for everybody to say, well, I want to do it too, but just being able to get educated by this level of people is like put so many new things into my head and it's quite incredible. Yeah, it's so true that access really is crazy. Everything. Yeah, it really is. To get those deals where you're going to get those beyond average returns. You can. So I think a lot of people listening are definitely fascinated by all your stories. I know that I am, but we're not operating on the same wavelength as your clients. We can't afford the million dollar trip. Me either. So with what tips do you give to people traveling on a budget? Do you have, I know that's not your specialty, but or like where do you go? Obviously, you're saying, okay, St. Parts is cooked, you know, all these Instagram places not worth it. Like do you see any up and coming locations that we, like, okay, for example, I go to Greece every summer, but it's always there's a hot new island in Greece and I'm like, I got to avoid it. So like last year, I went to Sifnos and Folograndros. This year, everyone is in Sifnos and so I'm going to Amorgos, which is, you know, there's a new hotel there that I'm going to go do that's like going to be great, but it's not quite in the zeitgeist yet. So like, do you have those custom places and a couple, but I already hear it. Like I've made a couple videos and every I've gotten messages. I actually, I won't even say the name again, because I'm stopping to advertise this spot, but there's an island in Hawaii that I used to talk about constantly and actually. like five or six local people message me and they're like, we are so overwhelmed. Please stop advertising our islands and I haven't talked about it since. So I try, I always feel bad talking about the underrated places because they're going to blow up. It's going to happen. Monster Negro is my like, I think it's going to absolutely explode. Everybody's slowly starting to whisper about it. That's where we're starting to send people. The one and only there is spectacular. There's a lot of good spots over there. So I would say Mountain Negro. Obviously, if you can afford it, just get on a boat because it's never going to be overcrowded there. Is that really like the peak travel that is in my opinion? You have like a full staff. You can go wherever you can boat. Look, I don't think you can beat luxury yachting. It's phenomenal. You can stay in your bubble. You don't have to talk to anybody, but you still have access to all the best restaurants and you can go to the best hotels and go hang out there and get drinks. It's, it is like the elite of elite traveling in my mind, but it's also very expensive. So I would say best hack is try and this is tough because you don't want to travel not on peak season. Of course, everybody wants to go to the same parts during the year. But if you can, I call a shoulder season, but people don't know what that means. So if you can travel not on peak season, that is ideal. And you can just Google that like Google when is at the best in Costa Rica and then go when it's not the best. Unfortunately, you might have a lot more rain than you might on peak season, but if you're going to save so much money by traveling and also just please for the love of God, stop booking your trips three weeks before you go. That's such a good tip. You can't book hotels longer than a year away, but if you can start at eight, nine months, you are going to save thousands of dollars. So well, just go in advance. Like everybody works, you know, when you're going to have time off, book the Christmas vacation after Christmas this year. Go week after. Just book it. There's going to be great discounts, great deals. It's like that is the way to go. Look really go off peak season. Those are really good hacks. Thank you. What are your non-negotiables when traveling? I am a carry on freak. No, you need to I need your help. What are we doing? I'm so serious. And what flavor carry on are you but brand is that like we need to know. So I I'm trying to look cuter at the airports. They look kind of like I just called off the street. Usually when I get on a flight, I'm like full track pants, giant sloppy duffel bag. I usually I have I just bought a Todd's like leather bag that just will allow me to beat the crap out of it and look good. I love that bag. So I got like a big purse that I'm liking, but also usually they have a base black carry on. That's like a laptop bag. That one's great to pack. If you get a long flight, that's like that's the musko hydration sheet masks. Not negotiable for me. I always bring an extra strength melatonin because I think not sleeping on a flight especially if you have a time change, horrendous. And then like you need of course good headphones, always a musko. What else do I bring? Hand cream usually I get really, really dry when I'm on there. Oh, in electrolytes. I'm going to say electrolytes for sure have to have electrolytes. And I feel like throughout the interview, every question that I gave you, you'd be like, oh, I haven't heard that before. Or you'd be like, people always ask me that. So I'm wondering besides about cocaine. What? Which I know you're trying to ask and normally I'm like, let's just not talk about this. But it's a real thing. Of course, people do drugs. That is a real thing. We just don't handle it. Yeah, rich kids love to just sort of. But are there any other things that you wish that people would ask you and you haven't had the chance to answer? Or like that you feel like people like don't know about what you're doing that you're like, this is good. I don't know. You know, I'm it's really cool when I get to talk about just like life as a human. I am not accustomed to this. And I'm getting to see so many things. What you work with your fiancee. What is that like? It's beautiful. It's so nice. Of course, we literally try and kill each other once a week. But in like the nicest fun way, we are, we, you know, we'll yip at each other when we're working sometimes because we will disagree on something. But the second that it's over, we're just like, we're so in love. We're so happy right now. And just like, even like I show up last night after such a long day of shooting and there's a massive bouquet of flowers and a martini waiting for me. And it's like beautiful handwritten note. Like he's always just celebrating me and so congratulatory and like won't stop bragging. It's so embarrassing when we go out anywhere. He's just so proud to be my partner and to have that in a business. And we're also insane. Like both of us work 22 hours a day. So we don't sleep. And you can't have a partner that's not on the same level as you. So I just feel very blessed to like have that connection in life. It's been very cool. I love that. Did you have like toxic relationships in the past where it wasn't like horrendous. I've dated just horrible people before try. I think I learned my lesson and then and then came back. I just always believe the best in people from the get going. It's been me in the butt a couple of times. Okay. My last question for you is you like you're saying, okay, you got you like you are saying you with your fiancee gave you sort of a luxury experience when you got to the hotel like you met a teeny huge bouquet away and didn't hold it. But ever. So what luxury experiences do you really love? I'm an F1 girl. A till I die. I think F1 Vegas is the coolest event I have ever been to. If you have not been you need to put it on your bucket list. I think it's the coolest thing ever. Even if you don't like F1 the parties, the people networking wise young women get over there. Get over there. You don't have to go to great club. You don't have to do all the things but like go hang out at the win and meet people. It's just celebrities and business moguls everywhere. Okay. That's fantastic. The room where it happens. The room where it happens is F1. Okay. Well thank you so much Olivia for being here. This was so good. And stay rich. Stay rich.