In this podcast episode, the speaker introduces the concept of the "ultimate infinite asset," which is an offer. Unlike traditional assets like real estate, stocks, or cryptocurrency, which are limited because selling them means losing the asset, an offer can be sold repeatedly while still being retained. For example, a book written once can generate continuous profit, such as turning a $3 printing cost into $30 in sales, yielding a 1,000% return. The speaker explains that income follows assets, and the key to financial freedom is creating offers that solve others' problems. Offers can range from low-cost items like books to high-ticket coaching programs, all of which produce ongoing income without depleting the asset. The speaker also discusses how wealthy entrepreneurs pay for things using their creativity—by creating offers—rather than exchanging their time for money. This approach collapses time frames, allowing faster wealth accumulation. The episode emphasizes that everyone already earns enough to be rich; the challenge is speed, not amount. By focusing on creating offers, individuals can transform their financial lives and experience more without losing their creative capital. The speaker invites listeners to a challenge to learn how to scale businesses using this asset.
Welcome to the Boss Moves Podcast. I'm Myrangle. On this podcast you're going to learn business optimization success secrets from a million dollar round table and learn how to scale your business from wherever it is exponentially and just for moves. Enjoy the podcast. Are you tired of feeling like you're back as against the wall financially or you tired of feeling like you've got more month left at the end of the money than you do money at the end of the month. You're tired of raking and scraping and robbing Peter to pay Paul and there's a knock on the door and both both Peter and Paul are there at the same time telling you we want our money. You are tired of struggling financially and running out of money and feeling like you're broke and like you'll never get caught up and never get ahead. This is the video for you. Why? Because I've discovered something mind blowing. I call it the ultimate infinite asset. So why do I call it the ultimate infinite asset because income follows assets. The thing that you need to focus on if you desire for your life to get better is you need to focus on creating more assets. What is an asset? An asset is something that you create that's a solution for somebody else's problem that they give you the they exchange give you money for it. So there are a lot of different kinds of assets in the world and a lot of different kinds of asset classes but the kind of asset that I'm talking about is not the kind that you've heard of before. No, I'm not talking about stocks. Those stocks are great. I'm not talking about real estate real estate is great. I'm not talking about financial instruments. I'm not talking about cryptocurrency. I love cryptocurrency. I'm not talking about that at even. I'm about something way bigger than all of them. And by the way, I think all those assets are good, but none of them are infinite. None of them are the ultimate infinite asset. So what is the ultimate infinite asset? Well, if I tell you what that is, let me tell you how income follows assets. If I am in the real estate business and I buy a property and I'm a flipper, so I buy a house for $150,000. I put $50,000 in it and I sell it for $350,000 or I put a I put $50,000 and I sell it for $350,000. I make $150,000 profit, right? Because I bought the house for $150,000. I put $50,000 in it. So I've got $200,000 in the house. Then I sell it for $350,000 profit is my money. That's my income. And it followed the asset of number one, the house, but the house by itself wasn't an asset. It needed me to add some of my money to it to make it more valuable. And then it needed me to add my creativity to it to make that property, to take that money, add it to that property and make it more valuable to the people who are going to buy it. Maybe I put a new kitchen, maybe I put a new bathroom, maybe I put some paint. Who knows, whatever I put in it, I made the asset more valuable than I sold it for more than I bought it for. And I get to keep the difference. That difference is called profit. Everybody say profit. So that's profit. Now profits are good. That's one way to make money. You could also buy a building, a house, you could rent it. And let's say your mortgage is $2,000 and you rent for $2700, you make $700 profit per month. You multiply that $700 profit times 12 months. And you're making what is that 84, 84? Yeah, 84, $100 a month profit. I mean, a year profit. That's great. All that's great. Or you can get an apartment building where in that apartment building, let's say you've got 100 units in that apartment building and you have positive cash flow of $100 per month on each one of those positive cash flow, meaning the difference between the mortgage, on the whole building and the amount you collected rent, make $100,000 a month, positive cash flow on all 100 units. That's $10,000 a month because 100 times 100 is $10,000. That's $120,000 a year profit. That's great. All of that's great. Or you could buy some stock. And if you buy stock, there are different ways to make money in the stock market. You could buy the stock and you could buy it at $27, sell it at $37. And if you buy a thousand shares, when up $10, you made $10,000 profits. Here's the problem with those. Those are not infinite assets. Those are limited assets. They're good assets, but they are still limited. Regardless of whether you're buying Bitcoin at $20,000 and selling at $31,000 or if you're buying ether at $1,000 and selling at $2,000, they are limited. Here's why they're limited. Because when you sell the asset and you get the money, yes, you have the money, but you no longer have the asset. Are you on track? So it's not infinite. It's not the gift that keeps on giving. I've got a good friend. He owns an oil company. His grandfather is the person who discovered the Exxon oil field, the Exxon oil. I don't know if he discovered he worked in the field. He bought it. This field after it stopped producing. He fracked it and it brought in new oil in this family. They just get money every month because they own these oil. I mean, you all like the own oil wells. That's pretty infinite. That's a pretty infinite asset except if he sells the oil company, he no longer has the asset. Even assets that produce, quote, passive income or passive profits or massive passive profits, they're not infinite assets because when you sell them, you have the money, but you no longer have the asset. Now, what is the ultimate asset? The ultimate asset, the ultimate asset, what is it? It is an offer. An offer is the ultimate infinite asset. What does that mean? That means I can create an offer. I can sell that offer. Somebody pays me for that offer. And when they pay me for that offer, I have the money. But I still have the offer. Oh, snap. Hey, thanks for watching this video. I hope you're enjoying it, but I want to take some time to invite you to join us at the Makemore offers challenge. The Makemore offers challenge, we do it once a month where I invite a bunch of entrepreneurs or would be entrepreneurs to come and have me teach them in detail, the four moves that can scale any business. I want to invite you to join us on the Makemore offers challenge. Click the link in the description below. You will be glad you did. Join us at VIP and you can make the rest of your life the best of your life. And now back to the video you were watching. What just happened? I think I just broke my own brain. Did y'all get that? See, the difference between this is this can create wealth on a level that's almost unimaginable because what happens when you create an offer. Get the sell the offer and you get to keep the offer. Now, one of one such offer, let's start on the low end is a book. I write the book. By the way, y'all do understand this thing I'm holding in my hand is not the book. Y'all understand that right? The thing I'm holding in my hand, it's a physical manifestation of the reality of the book. But the book is the words that are on the page and the ideas that it generates in your mind when you read it. That's the book. So the book is the offer. Guess what? I wrote this book one time in my whole life. It pays me every day. Now I got to get it printed. All right, so I got to pay to get it printed. But this book sells for $30. And $9.99 shipping and handling and we make money. I'm being very transparent here. Why? Because I'm showing you how to do what I do. We make money on the printing. We make because it doesn't cost us $30 to print this book. It costs us about $3. So it costs us $3. We turn $3.30. How much return is that? What kind of return is that? That's a thousand percent profit. A thousand percent return on my money. Take $3.30. That's a thousand percent. Marka. What? A thousand percent? That's better than the S&P 500. That's better than the NASDAQ. That's better than the Dow Jones. Because I take $3. And I turn it into $30 over and over and over and over again. And by the way, I only created this one time. I wrote this book one time. It took me a year and a half to write. Man, once I got it done, we sell these books all day every day. We sell between $18,000 and $30,000 worth of these books a month. Well, the book funnel does that. Because you got some upsells and cross sells and other stuff that it does. But this is an offer. So now, how can you take $3 worth of paper and turn it into $30 worth of profit? You do that by turning the book into an offer. I've got a guy and one of my coaching programs name is Mike. Like, dude, I'm going to tell you right now, he was giving a testimony. He said, he said, when I saw that you were selling that paperback book for $30, I was mad. He said, I was really mad. He said, then I watched the video and you explained it and it made perfect sense to me and then I bought it. What was the video? The video explained the offer. What's the offer? The offer is, I get $40,000 an hour for coaching. You say, "Maren, how do you get $40,000 for coaching?" An hour for coaching like this. When they say, "How much is for me to coach me an hour? It's $40,000. Here are the wire instructions. That's how you get $40,000 an hour for coaching." Now, I'm being a little facetious. But I know in an hour, if somebody already has a business and their business is making money, they can increase their profits way more than $40,000. In fact, if they've got a real business with real profits, I can take that business in an hour and show them how to generate an extra $400,000 in less than an hour. If that's not worth $40,000 to them, then they're probably not smart enough for me to coach them anyway. And I'm okay with it. Right? So, I charge $40,000 an hour for coaching. This book is based on a two hour round table discussion.
that I had fun on hacking live. I coached a group of entrepreneurs, Ryan was one of those, right? You were there. You stayed there the whole time, too, didn't you? Yeah, you stayed at my, 'cause there were like 100 round tables in there. People were going to different ones. So I stayed there for two hours, but guess what I did? I didn't just teach the stuff I taught. I recorded it. Now I took the transcript, and I recorded it, I took the recording, turned it into a transcript. Now I took the transcript, and I hired an editor, and we together built this book. We turned those concepts into a book, but I now sell. Now, here's what you can do. You can either pay me $40,000, or pay me 80, and I'll coach you for two hours, and I'll teach you everything in this book. You can pay me $30 for the book, and pay $10, $9,99 shipping and handling, and you can get the exact same information, which would you rather do? They say, "Mirin, "if you charge $40,000 an hour for the coaching, why would you put it in a book that you sell for $30?" 'Cause I don't like doing one-on-one coaching. So it saves me, the headache, and it saves you the money, and everybody wins. That's, this is so awesome. But I wrote the book once, and every time I sell it, $30 profit. Say, "Mirin, "you don't make $30 profit, "cause you're $3,000 from the book." I know, but we make profit, we make profit on the shipping and handling as well. So I actually make a little bit more than $30. Okay, now, I can't believe you take advantage of people. I ain't taking advantage of them if they want the information. In fact, I did them a huge favor. Now, yeah, I made a little bit of money, but I saved them $80,000. (laughs) I mean, like, there's, that's, it doesn't get any better than that. See, an offer, an offer is an opportunity, you give a potential client, exercise their desire to buy, or otherwise obtain the finger of the things that you help them realize they desire it all along, at a price that you previously decided on, and they've subsequently agreed to, because they agreed to it. You decided on it, you're not taking advantage of anybody, you're just making them what? An offer, an offer is an opportunity, but y'all track it. So, that's an offer. I create the offer, we put up the funnel a couple of years ago, it makes money all day long. Okay, that's an offer. We've got our challenge coming up. We do a challenge once a month. It's called the Make More Offers Challenge. We'll make more offers challenge. It has three levels of participation. It's $97 for general admission, which means when you do general admission, here's what you get to do. You get to come to a Facebook group, you get to watch me teach five days in a row for an hour a day, all these business concepts are in this book. So, the challenge pretty much is this book in me teaching it over five days an hour a day. That's pretty cool, right? 97.0. Or you can be a VIP. You're a VIP, you get to come an hour early, and you get to listen to me, answer questions for high-level business people in that VIP experience. And I promise you, if you do that, someone is gonna ask a question or a bunch of questions that you have. And I'm gonna answer those questions for them, and while I'm answering it for them, I'm also gonna answer it for you. That's pretty exciting, right? That's pretty, I think that's pretty amazing. Okay, cool. So now we got that, we got the VIP. The VIP experience is $297. Now, excuse me, the general admission does not have a money back guarantee. It only has one guarantee. I guarantee you when you pay me the $97, I guarantee you I'm going to keep it. Okay, that's the guarantee, right? 'Cause I don't know if you're watching, I don't know if you're paying attention. There is no money back guarantee. There's no money back guarantee. There's like, here's what you do, you pay for it. Show up or not, I'm not gonna babysit you. Show up or don't show up. You're not getting a refund, right? It's that good. However, if you are a VIP, you do the VIP experience. You show up for the challenge every day, for the hour before and the hour of the challenge. And you have your camera turned on, so I can tell that you're paying attention. And you just show up the whole week. Do the assignments, they're simple assignments. Like, I'll take you maybe 10 or 15 minutes at night. Every day I give you homework to do. Do the assignments. At the end of the week, if you don't feel like it was worth 10 times what you paid for. In other words, if you don't believe these two hours a day was worth $2,970, you just let me know at the end of the week I'm gonna give you your money back. And by the way, I'm not gonna argue with you about it. I'm not gonna be mad at you. I'm gonna give you your money back. We're still gonna be friends. And I'm gonna let you keep all the bonuses that you got when you signed as a VIP. And don't get any more fervent that. Because at least I can tell you're not trying to take advantage of it. Okay, that's the VIP experience. Then we have one more. One week before the challenge starts, we have, we open up the door for platenums. Platenums, we're platenums. Platenums are people who pay an extra $300 on top of the VIP experience to ask questions. And guess what? That we only have 50 of those. Once those 50 are sold, we have no more. They're all gone, okay? So think about it. You get to come to two hours a day of training. Plus, if you pay an extra $300, you get to ask me at least one question. Some platenums, if we don't have that many, or if I answer their questions really, really fast, they get to ask more than one question. So for less than the $80,000, you get to even ask me a question. If I answer your question, I answer the questions of other people. We usually sell between $45,000 and $90,000 worth of tickets a month. Guess what? When we sell those tickets, when we sell that admission to that challenge, we get the money, but we still have the offer. Are y'all tracking? We've coaching programs that we sell. We've got coaching programs that we sell that range anywhere from $2,000 on the low end, all the way up to a million dollars on the high end. When I sell the offer, after I sell it, I still have the offer and I have the money. It's like the greatest thing ever. So I had this aha and make sure I'm not going over time here. So I had this aha that made me realize why poor people and middle class people feel like everything is expensive. Like I don't feel like anything's expensive. To me, everything costs the same amount. It costs me enough creativity to come up with an offer. But to poor people, middle class people, they feel like everything's expensive because they're paying for things with money they've exchanged their time for. So they feel like they're paying for everything with their life because they are. Are y'all tracking? And so what happens is when I pay for something with money I've exchanged my time for, I'm looking at everything and evaluating how much of my life it's worth. If I make $50,000 a year and I look at a car, well, I've also got to pay tax for that $50,000. So I have to ask myself, is this car worth two years of my life, right? And then I have to say, yes, it is. No, it isn't. When I buy a house, $500,000 house, now is this worth like 50 years of my life because of the interest on the house and the taxes, is this worth that much of my life? And so I'm always evaluating like, okay, I make $50,000 an hour, is this $5 worth of gas worth six minutes of my time? And then if I'm getting 10 gallons, is it worth a half an hour? If I'm getting 20 gallons, is it worth an hour of my life? Because you're literally paying for things with your life. This is, by the way, offers don't just increase your wealth. They also increase your experiential life. They don't increase necessarily, you are chronological life. They increase your experiential life. So too many people measure the quality of their life by the number of years of experience they have doing the thing. Who I believe we would be better off doing is if we measure the quality of our life by the number of experiences we put in our years. And if you make more money faster, it gives you the money to put more and better experiences into your years. So, collapse time frames, make money faster, everybody already makes enough money to be rich, I already did a video on this a long time ago, but everybody, you already make enough money to be rich. The problem is, you just don't make it fast enough. If you take the amount of money you make every year, start making that amount every month, congratulations to a rich, 12 times richer than you were, you're making that much every year. Take the amount of money you make every month, you make that amount of money every week, congratulations are four times richer than you were, you were making that amount of money every month. Take the amount of money you make every week, and you make that amount of money every day, you're seven times richer than you were when you were making it a week. So, just what you have to do is you have to shorten the gestation period, you have to speed up the rate which you earn revenue, that's where wealth is created, wealth is created in speed, does not create it in more money. Okay, so you are tripping. Now, how do wealthy creative entrepreneurs pay for things? You pay for things according to our creativity. And what does that mean? Not from my creativity, not with my creativity, not out of my creativity, 'cause when I pay for something according to my creativity, I still have the thing that I created, but I still have the creativity with which I created it. And when I sell it, I still have the offer. Like when I create an offer, I get everything and I lose nothing. So it doesn't matter if I'm buying a car, or if I'm buying these tic-tacs, cost the same amount, cost me an offer. Just bottle of water, just iPhone, they cost me the same amount, they cost me an offer. The clothes that I'm wearing, the house that I live in, the vacations that I take, they all cost the same amount, they cost me an offer. If you start looking at, okay, when I wanna buy something, I'm not gonna pay for things with money that I exchange my time for anymore. I'm gonna start paying for everything that I pay for in my life with an offer. I wanna buy a private island, I'm gonna create an offer that'll pay for the island. I wanna buy a mountain, I'm gonna create an offer to pay for the mountain. If I wanna buy a car, I'm gonna create an offer to pay for the car. I wanna buy a suit of clothes, I wanna educate my children, I wanna buy whatever I wanna retire my parents, I wanna do whatever. I'm from now on, instead of exchanging time for money, I'm going to create an offer to pay for everything I desire to have in my life. You will live like this, it will change your life for the rest of your life. I literally, this is not theory. In fact, I did not read this in a book, I did not see it on a video. I just noticed one day that this is what I was doing. I was like, this is cool. I saw it.
It's serious with people. This is a great way to live. See, most people don't realize, and the ones who are really, really who don't even listen to what they say, let alone with anybody else's, or the ones who say, "Money's not that important to me." So why are you working eight hours a day, 12 hours a day for it if it doesn't matter? I'm not doing that. I submit to you, if you're working eight to 12 hours a day, 16 hours a day for money, it means more to you than you think it means. And you can make it, you can make it mean a lot. Like, here's what's interesting. You should go watch the video that I did. Money is not wealth. Because money is not wealth. Money is just an exchange, a store and exchange of value. That's all money does. Money stores the wealth that you've created. You exchange the wealth that you created, but money is not wealth. What is wealth? Wealth is the value that you create for someone other than you. That's what wealth is. You will be wealthy and direct proportion. You create value for someone other than you. What you do at your job, you do something at your job that your employer does not want to do. And they pay you because you bring that value to their life. So here's the difference between you and me. You've made it offer to one person. I make it offer to the world. You take that same offer you're making right now. If you're making $40,000 a year doing what you're doing for one person, you're making $70,000 a year doing what you're doing for one person. But if you made that same offer to more than one person, here's what's really interesting about it. You have learned skills. Maybe you've learned how to paint or you've learned how to be a doctor, a lawyer, whatever you learned how to do. You learn to skill. You've practiced it and you've gotten better at it. You know what's amazing? The two highest levels of value are imagination and communication. Sad but true. Most people don't practice thinking, don't practice talking. But if you practice thinking and practice communicating and work on getting better at thinking and better at communicating, here's what you would be able to eventually get really, really good at. Get good at thinking up and thinking of solutions that solve other people's problems. And then you'd get better putting those solutions in the world so people will be happy to exchange the money they have, the solution. If you will start living like this, what will happen for you is you can tap into the ultimate infinite assets. An asset that you can create and sell and still have it and still have the money. You'll change your life if you start living like this. So go change your life, go create an offer, go exchange it for somebody else's money, to tap into the gold mine that is you. And I'll see you on the next video. Peace out, comes gaps. - Thank you. - Thank you for taking the time to watch the Boston News podcast. I trust that you've got lots and lots of value from it and that you believe like I believe that it will take your life to the next level. You'd like to know more about books, resources, opportunities, or make more offers challenged. Links for all of those are in the description.
Podcast Summary
Key Points:
The ultimate infinite asset is an "offer"—a solution to someone's problem that can be sold repeatedly without being lost.
Traditional assets (real estate, stocks, crypto) are limited because selling them means losing the asset; offers generate income while retaining the asset.
Creating an offer (e.g., a book, coaching program, or challenge) allows for high-profit margins and continuous revenue with a single creative effort.
Wealth is created by speeding up revenue generation (e.g., making yearly income monthly) rather than just earning more money over time.
Creative entrepreneurs pay for things by creating offers, not by exchanging time for money, which frees them from valuing purchases in terms of life hours.
Summary:
In this podcast episode, the speaker introduces the concept of the "ultimate infinite asset," which is an offer. Unlike traditional assets like real estate, stocks, or cryptocurrency, which are limited because selling them means losing the asset, an offer can be sold repeatedly while still being retained. For example, a book written once can generate continuous profit, such as turning a $3 printing cost into $30 in sales, yielding a 1,000% return.
The speaker explains that income follows assets, and the key to financial freedom is creating offers that solve others' problems. Offers can range from low-cost items like books to high-ticket coaching programs, all of which produce ongoing income without depleting the asset. The speaker also discusses how wealthy entrepreneurs pay for things using their creativity—by creating offers—rather than exchanging their time for money.
This approach collapses time frames, allowing faster wealth accumulation. The episode emphasizes that everyone already earns enough to be rich; the challenge is speed, not amount. By focusing on creating offers, individuals can transform their financial lives and experience more without losing their creative capital.
The speaker invites listeners to a challenge to learn how to scale businesses using this asset.
FAQs
The ultimate infinite asset is an offer. Unlike stocks or real estate, when you sell an offer, you keep the money and still retain the offer to sell again.
They are limited because when you sell them, you get the money but lose the asset. An offer, however, can be sold repeatedly without losing it.
If you buy a house for $150,000, invest $50,000 in renovations, and sell it for $350,000, your profit is $150,000. This shows how income follows assets when value is added.
It's a monthly challenge teaching business scaling. General admission is $97 for five days of training, VIP is $297 with extra Q&A and a money-back guarantee, and Platinum is an additional $300 to ask questions, limited to 50 spots.
The book costs about $3 to print but sells for $30, yielding a 1000% profit. It was written once and generates $18,000 to $30,000 in monthly sales, showing how an offer can be sold repeatedly.
Wealth comes from shortening the time it takes to earn revenue. For example, making your yearly income in a month makes you 12 times richer, not by earning more, but by earning faster.
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