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The UI Was the Moat: Mirko Gropp, GM of Digital, Data and Technology at The Living Company

from In The Blink of AI with Georgie Healy

34m 20s

The UI Was the Moat: Mirko Gropp, GM of Digital, Data and Technology at The Living Company

This episode of In the Blink of AI, recorded live at Dreamforce, features host Georgie Healy interviewing Mirko Gropp, General Manager for Technology at The Living Company, Australia's leading living platform for student and senior accommodation. Gropp describes the current moment as the most exciting time in tech, noting that AI tools like Claude Code let small teams build in three months what once took a year. He explains that Salesforce's announcements around Agentforce and Headless 360 represent a bold shift away from traditional user interfaces, and he welcomes it, recalling vendors who still refuse to provide APIs. Gropp details how The Living Company manages the arrival of roughly 10,000 students across 20,000 beds within a few weeks each semester. About 80% of this is handled through old-school automation and proactive UX design, with agentic AI providing the "cream on top." He highlights that students prefer chat over email and voice, prompting a dedicated app launch, and notes that Salesforce's guardrails keep jailbreak attempts below one percent. He also discusses uneven employee adoption, with super users building entire workflows that save days per week, and the HR questions this raises about productivity differences. Looking ahead, Gropp outlines plans for senior living, where chat interfaces may suit older users and their families. His advice to aspiring builders is to be critical thinkers and proactive, since custom solutions are now far cheaper to build.

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Speaker 1You're listening to a Day One.fm show. Thursdays are always like 3 a.m. in the clock when the lights go on. Everybody is just kind of on the last meters and wants to go home. AI is now everywhere. Started with Agent Force, now Headless that was announced at TDX. And it's a massive shift, right? So, I mean, that's big for a software company. So that was normally your mode, right? Like UI. And I still have vendors in the stack that would not even give us an API, right? To call and see where things are at. I can build stuff more easily, right? Like with code and all the energetic coding. I can build something in three months that would have taken me a year, right? And I do it with two people. And they never touch the code. So that's very exciting. You use 5 to 10 percent. We don't have to kind of push the frontal models more.
Speaker 2Everyone needs to catch up.
Speaker 1Yes. So it's very exciting.
Speaker 2It is exciting.
Speaker 1And I'm very German, so you can't see it.
Speaker 2This is the most excited you've ever been, right here on the pod.
Speaker 1But you will have employees that are 2x, 10x more productive. Right? We have people that build their whole workflow like that. There's a lot of mundane tasks. They build everything in co-work, right? That saves them a day, two days a week. Students don't want to interact via email, right? They hate email. They like chats. They hate voice, as we don't have a voice for, for example. Although we could, because they don't want to talk. It's an amazing time to be a builder, right? So you have to be a critical thinker, be proactive. But that's the profile that's required.
Speaker 2Hello, welcome back to In the Blink of AI. I'm Georgie Healy, and this is the second and sadly final interview from Dreamforce 2027. If you haven't been following, this has been the most incredible coverage of Salesforce's flagship event in San Francisco during the AI gold rush. Dario, Sam Altman, Jensen Huang, Mark Benioff, the all-in pod, the list continues and it was incredible to be able to cover. What feels like is an incredible time in history. So thank you for following on LinkedIn and Instagram and listening to last week's episode. We had Joe Inzerillo last week, an executive at Salesforce, and this week we have a real customer explaining what it's like to be adopting AI agents in this very fast moving time. The good, the bad, the ugly, like how are the employees reacting to AI agents, what it looks like when it's being done well, what it feels like in the process, the companies I spoke to this week. The L'Oreal's, the Formula One's, the Zero's, the Golden Goose, they're all just doing it at a pace that I've only ever seen startups do it in the past, and it's incredible to see. But before we dive into the episode, I'm going to do some news headlines that you need to know about this week. So for 25 years, software companies have been successful by getting you to use their interface to get you on their platform. You log in, you find the menus, you click around, and you do everything inside software companies. And that's when AI agents are going to be the ones that are going to be using the company's own interfaces. But AI agents don't need screens, and increasingly, AI agents, not humans, are going to be the ones moving through the internet. They're going to be finding information, taking actions on our behalf. That's something you need to know about AI agents. And something else you need to be knowing about AI agents, especially if you're working at one of these companies that are adopting AI agents, is that they're using tools like Salesforce Headless 360. And that's something you need to be knowing about AI agents, especially if you're working at one of these companies that are adopting AI agents, is that they're using tools like Salesforce Headless 360. That's something you need to be knowing about AI agents, especially if you're working at one of these companies that are adopting AI agents, is that they're using tools like Salesforce Headless 360. Sounds very metal, which I like. But actually, it just means that they are using the quality data in the background, and you don't actually need to log in anywhere. They're using the data, the workflows, the actions, the context of your company, and doing all of that for you under the hood while you use, like, say, a cloud interface or an AI interface instead. Can you imagine never logging in again? It genuinely seems wild. And it's been so successful, this marrying of Salesforce and cloud, for example, that my prediction is you're going to see way more software companies going headless into 2027. Okay. Next one's a bit of a rant, but I am on your side, I swear. 10%. That's how much value your business gets from AI right now. And honestly, that's probably generous. It's more like 5%. And you can't cancel me. It's more like 5%. This is Dario Amadei, CEO of Anthropic, saying you aren't using AI to nearly the potential of its capabilities. saying you aren't using AI to nearly the potential of its capabilities. I witnessed him saying this in a room of 10,000 other people at Dreamforce, that even if AI completely stopped development, businesses are still only capturing five to 10% of the value already sitting there. We're so obsessed with the latest model. When's the next cloud model coming? This haiku's just been released. Oh, you're only using Sonnet. I'm using Fable. Who cares? Because when I spoke to the GM of The Living Company this week, they served thousands of customers. He said that the huge amount of opportunity is still just in boring old automation. This agentic AI, he admits, is incredible, but it's cream on the top, guys. There is so much capability already available. In his view, we could spend the next three years catching. With the models we already have. So I think this is good news. I think if you're feeling overwhelmed by all the models and all the chat and are you using the right one and that was the old one, we got a new one, don't worry about it. Focus on automating forms, automating emails, streamlining the stuff that you do every single week and that you hate. And you can tell your company, we do not need AGI. We need to start using the AI we're already paying for. Okay, finally, a topic that people. are not talking about and I think they should. This sounds small, but I think it changes the entire way we're going to be thinking about software. Studies show that Gen Zs get really stressed out by email. Meanwhile, boomers get really frustrated and overwhelmed by password management. For decades, software has made us adapt and learn around it. Where is the website? Where is the menu? Where is the checkout? Where do I click that? Why isn't it here? What's my dog's maiden name? You had to know all of this stuff. Based on the website you were on. And that changed for every single website. One benefit to AI is that it'll solve both. This is a true story. I was at book club last night with my friends. We're using this book club app. It helps you poll for your favorite book. It helps you schedule future cat shops. It helps you find recommended books. Great. But I couldn't find where to schedule the next book club meeting. And my friend laughed at me. She was like, "Don't you work in tech?" And I was like, "Yeah, bitch. I shouldn't have to do this now." With AI, I should be able to write the words. Book club is Thursday the 22nd. Invite the same people. And it should just work. It should just do that automatically. And when this happens, this is going to be brilliant for younger users. They're going to feel like this is much closer to the instant message-based interface they already live in. And for our parents, it's going to remove that friction digital layer around password management. You'll already be logged in. We talked about headless. No more logging in. I predict the companies that win in AI are not using the smartest models. They're not the ones that are like, "Oh, we're all unfable." It's the companies that don't make humans adapt to their software. Okay. That's the headlines for this week. Now it is time for Mirko Gropp. He is the general manager for technology at The Living Company. This is Australia's leading living platform for student accommodation and senior living. It's an incredible chat. Mirko has this dry German sense of humor that was delightful. He gives real use cases of what it is like to be a company that is engaging and automating and using AI and agents, but what it feels like when some employees are adapting it really fast and others aren't and what that looks like. I know you're going to learn a lot from this chat. I loved having this discussion live at Dreamforce and I hope you love it as much as I did. You're listening to a dayone.fm show. Mirko Gropp: In the Blink of AI is proudly sponsored by Deal, the global HR and payroll platform that's behind the expansion of companies like Revolut, Shopify, or fans of the show Eleven Labs, who quadrupled their workforce in 54 countries. Build your global team with Deal. Mirko, thank you for joining us on In the Blink of AI. We're live from Dreamforce. Mirko, stay through. What do you think of the energy today? What are you feeling being here?
Speaker 1Those days are always like 3:00 AM in the club when the lights go on. There's been a big Dreamforce. I think Mark rolled every tech giant that he could find. I was just at the all-in.
Speaker 2I was just at that too. Yeah, it was quite fun, wasn't it? That was fun.
Speaker 1What else? I mean, everybody else was here as well. Yeah, it was quite a celebrity-heavy, heavy Dreamforce this year, interestingly.
Speaker 2Speaking of that, right, it's celebrity-heavy, and I normally think of the headliners like the Gwen Stefani's and the Usher's and the Will.i.am and the Matthew McConaughey and all of those people. But actually, I feel like the tech people, the celebrities, perhaps surpassing them. I don't know if it's just me, or do you feel like they're becoming public lexicon, these big AI figures?
Speaker 1I mean, they were quite in the news, right, this week. So everybody was watching them. Sam was here. Dario was here. They were all talking. So it was quite a big news week as well, I guess.
Speaker 2Yeah. And tell us, before we go any further, where you were, what you do and you know tell us your experience as a salesforce customer before versus perhaps now
Speaker 1so i work for the living company we are probably the biggest property owner and developer in australia for the living sector so that we only do living so that's everything from student to seniors we also build apartments so that's our our thing we kind of building that category in australia and probably 17 billion in assets so that's what we do so we find good opportunities build something and then operate it later as well and i look after technology so everything from internal like erp to everything customer facing including salesforce and then how it compares a lot has changed actually unfortunately mark made all the announcements earnings call right so the whole cloudforce thing he announced there with dario so he kind of stole a bit the thunder for the keynote but that's basically what what changed right like ai is now everywhere started with agent force now headless that was announced at tdx and it's a massive shift right so i mean no login screen
Speaker 2like this is i mean that's big
Speaker 1for a software company so that was normally your mode right like ui and i still vendors in the stack that would not even give us an api right to call and see where things are at so it's pretty bold and now cloud again big shift right like opening up and merging it a bit more with claude anthropic and then others
Speaker 2i guess and as a technology leader this seismic shift you're talking about do you do you mourn the loss of a ui that's just owned by a certain company are you excited for headless i'm always
Speaker 1thinking it's probably the most exciting time in tech at the moment today probably tomorrow even even more right like i can build stuff more easily right like with claude code and all the enchanted coding i can build something in three months that would have taken me a year right and i'd do it with two people and they never touch the code so that's very exciting but also says what like so easy for them to add value with models right summarizing cases making recommendations all that stuff is very it's here now right we just don't use it yet so dario in the keynote said look it's all here you use five to ten percent we don't have to kind of push the frontier more uh frontier models more because
Speaker 2everyone needs to catch up yes so
Speaker 1it's
Speaker 2very exciting
Speaker 1it is and i'm very german so you
Speaker 2can't see it this is the most excited you've got talk to me about what used to happen when you have you know thousands of students all coming into one of your buildings and what used to triage their questions versus how you would handle that
Speaker 1now yeah i mean a lot of it is bread and butter kind of preempted right like we kind of nudge people before they arrive to give us all the forms and everything that that we need to check them in 80 of it is really old school automation kind of good ux design that you nudge people and they don't show up and they don't know what to do so i'm very excited about that and i'm very excited about that and i'm very excited about that and i'm very excited about that and i've done nothing and then on salesforce specifically you can do a lot of automations as well to follow up to trigger certain events and then kind of the cream now on top is agentic right so we have service bot for example you can ask questions it's just the beginning of it yeah so it's interesting about students is it's a very cyclical business right so they come for the semester and we have 20 000 beds now so there's like 10 000 people that would arrive within two to three weeks so it's a massive scale up scale down type of scenario um yeah and again 80 is just old school automation and building journeys to preempt a lot of that kind of busy work before it happens in the three weeks and and then agentic helps as well and i
Speaker 2would love to highlight for the listener who's listening to this thinking oh when i was a student that would have been really helpful and i didn't have to have a human i could just ask all the questions and get all the answers whenever i needed any time of day but for a business having the insight and the insight and the insight and the insight and the insight into the questions they're asking how important is that and does that help you as a business knowing the kinds of questions
Speaker 1yeah that's probably our journey ahead really but now we have a lot more codified right like all the interactions with the the bot we can see right and actually the one thing they launched and didn't really talk about is co-work so if you're familiar with claude and co-work there yes so that's now also in salesforce so you can ask questions like that as go back last four weeks in cases what are the trends what's emerging what should people be aware of right like a natural language and it really does as in claude if you have the data attached to it gives you an analysis what's happening so that's really really amazing for our business right and the interesting thing is we also launched claude to all our employees so they're very very used to kind of how to interact with the ui and so on so forth and claude actually did a very good job in designing it it looks very simple but there's a lot of things behind the scenes right like the concepts they use and like the skills the artifacts and so on so bringing that into salesforce makes it very powerful
Speaker 2and tell me about those employees when you said you know as a technology leader you know i've i've been consulted before just to have to brute force put a technology on people that's happening get with the program has this advent of ai and perhaps more user-friendly technology solutions in your career has that made your job any easier harder how's it felt to embed technology these days yeah interestingly
Speaker 1it all started with chat gpt right people playing around so there was a lot of kind of consumer like user demand for it already so that really really helped to just give it to them and they use it right i don't have to do a training or like a force them to use it so they really jumped all in right we also a company that we grew from one property to five to forty right we grew very rapidly so everybody is kind of really under the part right we didn't grow 40 times and employees in the same time so everybody has a lot on their plate so every help is really appreciated so hence they embrace it and then as always probably 50 of the token usage is 10 of the the staff right that there's people that build super users they build their own app because they are really kind of stuck with a problem and they want to solve it and then you have people that spend nothing right so you have to still the whole whole spectrum and it will change right it will kind of make its way across the organization
Speaker 2do you think listeners would find that interesting you know having your super users in the company that use up the the credits or the tokens and you probably want to encourage that they might teach your other employees or make more delightful but then eventually i guess you're gonna have to like evenly spread that out do you expect that to evenly spread out over time it's
Speaker 1a one i'm grappling with also from a hr perspective at some point why do you will have employees that are 2x 10x more productive either we have people that build their whole workflow like that there's a lot of mundane tasks they build everything in co-work right that saves them a day two days a week that stuff we're all grappling with it yeah
Speaker 2yeah we're all grappling with it cheeky question you've got a lot of students that are using your chatbots and maybe maybe this isn't fair to say about the youth just as a millennial but are they trying to jailbreak it and then how do you how do you make sure that they don't like ask for the rent to be decreased and things
Speaker 1like that those type of use cases customer facing they all work on on force which has really strict guys chart rails right so you can't just ask anything it's also neither connected to the to the web or anything right it's just our kind of authorized content our authorized actions what they can do they can raise cases they can they can book tours and so on so forth but still they try oh i bet they try it's actually more well behaved than you would expect it's probably below one percent where they try to flirt or really or jailbreak it right like try what i read on reddit to see whether they can get away with it so it's it's it's a small group i'm not fines for it so yeah it's a small group but some try and you know
Speaker 2we spoke about the student end of the spectrum that you support but there's also the aged care can you please tell me a little bit about that and how far on the technology evolution that end of the market is that with your company
Speaker 1yeah so that's the journey ahead for us so we do senior living which is kind of the earliest is 55 and then depends
Speaker 2on how fit you are right you know six she'd be part of your see you can't she doesn't look at don't see she can come should we invite her she looks fantastic yeah so that's
Speaker 1an interesting journey ahead of us so currently we do very not very much in in that sector with uh with digital so but we embarking actually now we will be building our first agent for for that segment and will be a discovery journey right like yeah my hunch is actually they will use it like uh chat interfaces might be very interesting my mom is 70s two she chats to me all the time but she is not big user of websites and stuff like that right it always comes becomes too complicated with the password in here and there so we will try out bot or like a chat interface might be something to get get started so that's a discovery journey for us kind of what works in that sector but my hunch is i mean we're still talking 55 to like 70 yeah that that there will be good use cases for them right and interestingly i mean the other stakeholders in that journey are the kids right how they then kind of stay in the loop what's happening and so on so forth so that's another interesting part to that digital journey i
Speaker 2feel like the people i talk to on this show are oftentimes um myself included quite ai pilled and within like you know a very specific age bracket you know some of us do remember the dawn of the internet but most of us are like in that bracket where you know we've seen that and we've seen ai and we're tech literate i would say your customers probably are at the out of scope and they're like oh my god i'm not going to be able to do this or i'm not going to be able to do this or i'm not going to be able to do this or i'm not going to be able to do this of those or or don't remember the internet coming and and just through our native do you you think when you build out your tech for the senior living you'll borrow from learnings or will you have to just kind of blank sheet of paper
Speaker 1like probably later
Speaker 2yeah
Speaker 1so we try to build platforms right like for example we build a mobile app right we build it in a way that we can redesign it reskin it for senior living as well so the back end we want to build the same but for example the agent and the tone of voice and how we lead people through stuff will be probably quite different yeah right i'm a big fan of you could ux ui team so we have one why they would help us right like technologists are normally pretty bad at understanding kind of what is really of value for end users right they have a hammer everything is a nail so we have to guide them kind of where are the nails right and and kind of or there might be different tools right to to get a screw in yeah so that's our journey for the senior living and the other side of the spectrum is also quite interesting right like as a student students don't want to interact on a via email right they hate email they like chats they hate voice as we don't have a voice but for example although we could because they don't want to talk right they want to send us something and they want an app basically so that's what we're now launching right like something dedicated whenever they have a question or anything related to their services with us or their stay that they can get it done very quickly
Speaker 2look we get it global hiring and payroll can be a headache companies like shopify revolute and 11 labs already scale internationally with deal and airwallex the leading ai finance platform they manage and pay over 1185 employees across 16 countries and they build their global team with deal so visit deel.com day one and you'll be able to get in touch with us and we'll see you in the next video and start expanding your business today i find this a fascinating thing for people to be grappling with when ai is here and it's coming and it's making our lives easier but the different groups will have different feelings and thoughts and even as an australian here at dreamforce talking about like we just saw the all-in um podcast and they're talking about something very american and i'm like wow that's such an interesting way of putting it and then i guess that would happen when it comes to an agent and their tone of voice will make people emotionally behave differently with it and things like that i guess my question to you is how do you make it not unc for the gen z's and how do you make it not you know too much jargon for the for the older groups is that a your decision or a salesforce decision or do you work together how do you create that agent together in the end salesforce
Speaker 1you give us the platform where you can build whatever you want right that's the great thing about salesforce also sometimes the bad thing because you can also build stuff that doesn't really work so that's our journey as well right like you learn over time make it more granular so yeah the first bot sales was actually the big use case and it still is like a year ago we launched it now we rebuild it completely actually together with with salesforce uh to have for example tone of voice right before you couldn't even do it technically also the technology itself has come a long way over the last 12 months right before it was very stock standard kind of content retrieval very little observability you couldn't even understand what's working what's not working that has all changed now like now you can really see every chat that gets rated on the quality you can ingrain tone of voice and then you have to research with your students what they like what they don't like right and to your point our journey right we have big target groups and and over time personalize everything more to them which is also great right there's an opportunity also for them to get better service or service aligned to their expectations how long would it
Speaker 2have taken to roll something this long i don't know how long it would have taken to roll something this long how long would it have taken to roll something this long like this out in your career 10 years like this out in your career 10 years ago versus what it
Speaker 1looks like now not possible 10 years
Speaker 2ago ago versus what it looks like now not possible 10 years ago yeah like we're actually not even
Speaker 1yeah like we're actually not even possible yeah yeah yeah i mean it's crazy right like it's possible yeah yeah i mean it's crazy right like it's probably 5x 10x already now right especially probably 5x 10x already now right especially if you go more and more custom right and that's kind if you go more and more custom right and that's kind of the trajectory also salesforce and parker of the trajectory also salesforce and parker are driving like headless what they call headless what are driving like headless what they call headless what you build then your surfaces what might be an you build then your surfaces what might be an app might be a bot right you can build a custom app might be a bot right you can build a custom build all of that then on top of salesforce does
Speaker 2build all of that then on top of salesforce does that five to ten x pace also play into that like that five to ten x pace also play into that like you can do it that much faster do you feel pressure you can do it that much faster do you feel pressure to build it faster or is it really just like it's to build it faster or is it really just like it's at our
Speaker 1fingertips let's go what's more we always at our fingertips let's go what's more we always like we have medium-sized company so you always like we have medium-sized company so you always don't have enough budget right you have 100 use don't have enough budget right you have 100 use cases that are great you can deliver 10. so it's cases that are great you can deliver 10. so it's actually amazing opportunity now we might be able actually amazing opportunity now we might be able to deliver 20 right and then in the future we might to deliver 20 right and then in the future we might be able to deliver 50. so it's really great be able to deliver 50. so it's really great right like i'm a builder i like to build stuff right right like i'm a builder i like to build stuff right like people in tech they like to build stuff like people in tech they like to build stuff it's very exciting back to the it's an amazing time it's very exciting back to the it's an amazing time but sas is progressing custom build is progressing but sas is progressing custom build is
Speaker 2progressing so yeah isn't that brilliant i know we've got some so yeah isn't that brilliant i know we've got some rapid fire spicy questions are you are you excited rapid fire spicy questions are you are you excited for those are you scared for those let's see oh for those are you scared for those let's see oh for those are you scared for those let's see oh you're gonna find out where else do you see you're gonna find out where else do you see you're gonna find out where else do you see ai disrupting property in australia yeah
Speaker 1ai disrupting property in australia yeah ai disrupting property in australia yeah i'm not sure it's disrupting right like i'm not sure it's disrupting right like i'm not sure it's disrupting right like our product is basically our product is basically our product is basically location very important value right like location very important value right like location very important value right like quality and cost right like the core quality and cost right like the core quality and cost right like the core product will not be really disrupted product will not be really disrupted right so it's a lot of money right so it's a lot of money right so it's a lot of money long cycles and so on so forth but it i long cycles and so on so forth but it i long cycles and so on so forth but it i think will make the product a lot more think will make the product a lot more think will make the product a lot more attractive right like hopefully we can attractive right like hopefully we can attractive right like hopefully we can eradicate a lot of the mundane busy work eradicate a lot of the mundane busy work eradicate a lot of the mundane busy work friction right between our residents and friction right between our residents and
Speaker 2friction right between our residents and and us property is very hot in australia and us property is very hot in australia and us property is very hot in australia you've lived in australia did you say 15 you've lived in australia did you say 15 years yeah you must be very familiar years yeah you must be very familiar years yeah you must be very familiar with how obsessed we are with property with how obsessed we are with property with how obsessed we are with property do you think that you know with these do you think that you know with these do you think that you know with these with what you're doing at the living with what you're doing at the living with what you're doing at the living company that other industries might have company that other industries might have company that other industries might have anything to learn with how we can anything to learn with how we can anything to learn with how we can grapple with housing in general yeah not
Speaker 1grapple with housing in general yeah not grapple with housing in general yeah not sure i haven't thought about other sure i haven't thought about other sure i haven't thought about other industries but i think our industry will industries but i think our industry will industries but i think our industry will change quite a bit right like handley change quite a bit right like handley change quite a bit right like handley investment thesis of our whole company investment thesis of our whole company investment thesis of our whole company right like to create the living sector right like to create the living sector right like to create the living sector as something that investors can kind of as something that investors can kind of as something that investors can kind of invest in so the obvious one is senior invest in so the obvious one is senior invest in so the obvious one is senior living will double triple right like just living will double triple right like just living will double triple right like just looking at demographics so that will be a looking at demographics so that will be a looking at demographics so that will be a lot bigger and then i would assume the lot bigger and then i would assume the lot bigger and then i would assume the big one that just started is what we big one that just started is what we big one that just started is what we call in australia btr so we build built call in australia btr so we build built call in australia btr so we build built to rent so we build apartments and it's to rent so we build apartments and it's to rent so we build apartments and it's for rent so i think that's a trend that for rent so i think that's a trend that for rent so i think that's a trend that will continue as in people rather than will continue as in people rather than will continue as in people rather than buying buying buying and being locked in they rather rent and being locked in they rather rent and being locked in they rather rent right so that whole sector living will right so that whole sector living will right so that whole sector living will become more common right as it is in become more common right as it is in become more common right as it is in other other countries yeah i think that other other countries yeah i think that other other countries yeah i think that that's a big shift in in the property that's a big shift in in the property that's a big shift in in the property space and for others property is very space and for others property is very space and for others property is very old school in the sense it's around a old school in the sense it's around a old school in the sense it's around a lot of money delivering a project right lot of money delivering a project right lot of money delivering a project right like it's some of our projects are more like it's some of our projects are more like it's some of our projects are more than a billion dollars or more than a than a billion dollars or more than a than a billion dollars or more than a thousand apartments right it's it's thousand apartments right it's it's thousand apartments right it's it's massive so i think that's the core of it massive so i think that's the core of it massive so i think that's the core of it right delivering something like that and right delivering something like that and right delivering something like that and ai will help again right like getting ai will help again right like getting ai will help again right like getting rid of the mundane tasks and making rid of the mundane tasks and making rid of the mundane tasks and making better decisions so definitely better decisions so definitely
Speaker 2better decisions so definitely improvement yeah i really like that and improvement yeah i really like that and improvement yeah i really like that and maybe democratize the process for people that wouldn't have been able to figure it out normally.
Speaker 1And for us to provide a better service, right?
Speaker 2Yes, yes. Proud renter, actually. But I lived in London for years and I just, I lost the cool aid of you need to own property. So that build to rent model is quite exciting.
Speaker 1Because there is a room available. The time window is very small, right? Like it's like on a plane. So you have your four weeks. If you don't sell it, it's a bit more, but like, let's say four weeks, then there's an empty room, right? So we try to predict, are you leaving? And if we think it's very likely that you're leaving, we already try to sell basically your room type, things like that. So that they prove to be quite different or quite valuable for the business, right? And others where we thought, oh, we know you're leaving. Let's try to A, B test, whether an offer could sway you to stay. Yes. Prove to be quite hard to operationalize, right? To do A, B testing to start with in such a big cohort, right? You need a lot of automation and sophistication. So that's probably use cases that fizzled out, but the other one proved to be very valuable.
Speaker 2What do you predict that you can't do right now that you might be able to do at Dreamforce 2027? Is that something that you might be able to do?
Speaker 1I gave up predicting because of Jay Brightland literally in the last six months.
Speaker 2Podcast love predictions.
Speaker 1Yeah, like last six months were already, so I think pragmatic. There's so much already available. We can spend the next three years to make use of all of that, right? It's not really the models themselves, right? Like a lot of the use cases need a, a very sophisticated model, right? Like just interacting back and forth, kind of helping customers. You don't need a fable for that, right? Like agree. Yeah. So there's so much already here now will not get boring.
Speaker 2Sam Altman yesterday, two days ago said, you know, Chuck GPT is now has stronger math, best math professor in the planet now. And it's like, I just don't know why I would need that. And I just don't, I'm not really solving anything that big right now.
Speaker 1There's horses for courses, right? There's the simple stuff. Like just. Just answering questions or taking a case and managing a case. But there's also the hard stuff and the back to cowork, right? Like if you can do this type of analysis, Hey, go through my cases. What are the patterns? What can we improve? I mean, it's very valuable, right? And that's driven by things like fable, right? Like very sophisticated reasoning. I mean, the North star is the math stuff, but like the underlying is how do you reason in multiple steps, right? And, and query data. So that's also quite, quite interesting as a use case in, in the business, right?
Speaker 2Yeah. Yeah. I love that. Okay. I promise two more. What will Skate potentially be running in two years? Uh, it's another prediction. You love your predictions. Oh, I know that the fans love the predictions. What will Skate potentially be running in two years that does not exist as a product today? Is there any products that you would love to have? release that you haven't
Speaker 1yet yeah i mean what we will start to do more is to build very kind of vertical so like for just for our use case right there's a lot of horizontal sass that can do everything but not kind of very specific to students or to senior so those type of things we will build ourselves so there will be a lot more right like back to headless or like very specific use cases that we build ourselves like the the app right it will be very much for students the other one will be very much for for senior living right like there is white label apps but they all are the same but we will have something very customized for that use case and there's more but like i mentioned people are building stuff themselves right like somebody built a whole like a crm for development right it's a very complex process with a lot of steps like literally like a thousand steps right like really specific solutions that's here now right we just have to mature it and integrate it into erp and so on so forth so that's one like very vertical solution Yeah and then it will be also on the back of it not everybody can do it or if we can do it 2x better than like somebody that has three buildings like btr super new senior living is very fragmented so there will be at industry level i think locally consolidation potentially even globally right because somebody like us can build a global platform
Speaker 2Okay what i've loved that you've said quite a few times is you know like we it's essentially out carrying the competition we will we can't control everything we can't control visas and the property market necessarily but what we can control is how much we adopt ai and personalization and how we we be better than the competition i really love that message i guess my last question for you is the people that are listening that might be considering starting their own startup or in you know being playing with ai and being playing with claude and being playing with chakshi bt is there anything you think should light a fire up our butts right
Speaker 1now Yeah i mean there's room for a lot of these very custom solutions right like that were too hard to build right like especially if you are in a company like the builders within a company there's so many opportunities now right to build like the perfect thing before you had to buy something off the shelf 80% now you can build a perfect thing at kind of 10th of the cost than it was before so there's heaps of opportunity right and actually back to the point right like it's now business users right they set up they've never done coding in their life they actually don't do it right claude does it but they set up github they set up multi-factor authentication right like i have never done something like that but clocked right that's the amazing thing about ai you don't have to tell it what to do you tell it hey this is the outcome i want this is how it should look like how do i get there i'd like prompting the outcome and then claude or any other platform you use claude a lot guides you on that way so it's an amazing time to be a builder right so you have to be a critical thinker be proactive right that's the profile that's required right and then if you consider to start a startup yeah and that's your profile right like otherwise you wouldn't do it and that can be on your own outside of a company but i think it enables as well within the company right and that's for the leaders to think through it obviously comes with risk but like all that stuff can go either way right
Speaker 2that's a very very strong ending i i really love this chat marco and i really want listeners who have have heard what you said to to feel empowered to build like even if you're not technical by background as you said you don't need to code now your limitation really is as as limited as your imagination and then you kind of work your way backwards amazing it's an amazing time ever
Speaker 1today even better tomorrow wow you're
Speaker 2good at this mate we'll have you on again thank you so much thank
Speaker 1you thank you thanks
Speaker 2thank you so much for listening to in the blink of ai if you want to go deeper on anything we've spoken about today i write a weekly sub stack called attention is all i need yes it's hilarious it's a pun and essentially i go into ai rants tech news events i'm going to and more it's bite-sized and i hear it's awesome uh the link is in the show notes below © transcript Emily Beynon

Podcast Summary

Key Points:

  1. Salesforce's shift toward AI agents and headless architecture removes the need for traditional user interfaces and logins, marking a major change for software companies.
  2. Dario Amodei stated that businesses currently capture only 5–10% of AI's available value, meaning most gains can come from using existing models rather than waiting for new ones.
  3. Mirko Gropp, GM for Technology at The Living Company, described building solutions in three months with two people that previously would have taken a year.
  4. Roughly 80% of The Living Company's student accommodation processes rely on old-school automation and good UX design, with agentic AI serving as an added layer on top.
  5. Students prefer chat-based interactions and dislike email and voice, which is driving the company to build dedicated mobile app experiences.
  6. AI adoption within the company is uneven, with about 10% of staff generating around 50% of token usage as super users who build their own workflows.
  7. Salesforce's platform provides strict guardrails for customer-facing bots, and fewer than 1% of students attempt to jailbreak them.
  8. The senior living segment is an emerging opportunity, with the company planning its first agent and a discovery journey for older users and their families.

Summary:

This episode of In the Blink of AI, recorded live at Dreamforce, features host Georgie Healy interviewing Mirko Gropp, General Manager for Technology at The Living Company, Australia's leading living platform for student and senior accommodation. Gropp describes the current moment as the most exciting time in tech, noting that AI tools like Claude Code let small teams build in three months what once took a year. He explains that Salesforce's announcements around Agentforce and Headless 360 represent a bold shift away from traditional user interfaces, and he welcomes it, recalling vendors who still refuse to provide APIs.

Gropp details how The Living Company manages the arrival of roughly 10,000 students across 20,000 beds within a few weeks each semester. About 80% of this is handled through old-school automation and proactive UX design, with agentic AI providing the "cream on top." He highlights that students prefer chat over email and voice, prompting a dedicated app launch, and notes that Salesforce's guardrails keep jailbreak attempts below one percent. He also discusses uneven employee adoption, with super users building entire workflows that save days per week, and the HR questions this raises about productivity differences.

Looking ahead, Gropp outlines plans for senior living, where chat interfaces may suit older users and their families. His advice to aspiring builders is to be critical thinkers and proactive, since custom solutions are now far cheaper to build.

FAQs

It lets companies use their Salesforce data, workflows, and context in the background without logging in to a traditional UI. Instead, users interact through another cloud or AI interface while Salesforce powers things under the hood.

According to Dario Amodei, businesses are only capturing about 5-10% of AI's available value. Even if AI development stopped, there is still years of opportunity in existing automation and models.

They should focus on automating mundane, repetitive tasks like forms, emails, and weekly workflows. Sophisticated agentic AI is valuable, but basic automation still offers huge returns.

About 80% of the work is old-school automation and good UX that nudges students to complete forms before arrival. Agentic tools like a service bot then handle questions and support on top of that.

Adoption is uneven: around 10% of staff are super users who build their own workflows and apps, while others barely use the tools. Companies need to manage this spread and consider productivity differences.

Only a small group, under about 1%, try to flirt with or jailbreak the bot. The bots run on Salesforce with strict guardrails and only access authorized content and actions.

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