80. The Super Bowl of Lawn Care: Lessons From Louisville | Naylor Taliaferro

- At that time, I had just started my business, so I really had no plans, literally bootstrapping everything. I couldn't go, just couldn't for the first year. Ultimately, I put Mexico, it's grown every year. Since around COVID time, they have record attendance every year that has broken the previous year's attendance. - It helped me change my perspective. You don't necessarily see that many other people, but you go there and you're like, okay, wow, you see this equipment, you see the people, maybe I'm thinking too small. - It is always a great opportunity. - I called the Super Bowl of our industry. - Only about LCR Summit. - I wanted to create a workshop environment where you spend two days, less presenters, more time. - Small room, big impact. - I want to feed our community with healthy growth opportunities. - I'm Keri Souta. - You're gonna leave there with actionable steps. Take note today, take action tomorrow. That's the whole goal. Welcome to the lawn care blueprint podcast. The podcast dedicated to helping lawn and landscape businesses stand out. Attract more leads and build an online brand. In each episode, we share practical tools and real world success stories from industry leaders. (upbeat music) - Hello and welcome back to lawn care blueprint. Today I'm joined by none other than Nailer, host of the LCR Media Podcast and founder of the LCR Summit. And today we're gonna dive into this year's Equip Expo. I know it's behind you, but hopefully you're like me and already making plans for next year to be there. If you weren't able to be there or maybe if you were, we're gonna talk about some trends and what to expect coming up. So Nailer, sure good to have you here today. - So good to be here. Thank you for inviting me. - Yeah, so tell us Equip Expo at the time of recording. It's gonna come out a little bit later, but there's a few weeks behind us. Tell us how to go. What was your experience for those that missed out? Do you want to kind of throw some bags at 'em? - Well, I do want to back to what you said about, you know, if you're planning if you haven't gone or you have gone, you're planning for next year. I mean, I do want to touch on that because that was me in 2014 when I started my business. I heard about the, it was called the J plus Expo at the time, but I heard about Equip over the summer through the couple, maybe the handful of YouTubers at the time. Some of the OGs like Keith Calpis that's still doing it, Spencer Lawncare, that's still doing it. Greg Chisholm, Keith DeFrieke, who's kind of back, been back in other regards, other forms, not the same channel that it used to be, but some of those OGs talked about the Equip Expo and how this big Equip Expo and Louisville Kentucky, you know, sounds like such a great place. And it was like new to everyone, it was new to them, somebody found out about it and it just kind of got around. And they're like, oh, if you're going, if anyone's going, maybe we can get together and meet up. And at that time, I just started my business. So I really had no plans. Like I was just, I was literally bootstrapping everything, just trying to figure it out, trying to be profitable the first year, make enough money to pay my bills the first year. I had no real plans, I was just figuring it out. I had no winter plans, I had to make money in the winter. So all of the money that I was making, which is going to pay bills and whatever minimal expenses I had in time for my lawn care business, just starting out being solo and all that. So I couldn't go, just couldn't the first year. So I had to wait and watch the videos and live bicariously through the YouTube videos, which was like a week or so after. I was shopping at the bit. But I remember when I gave, like, submitted to the fact that I'm not going to be able to attend in 2014, I'm like, I'm definitely going next year. So I just want everyone to understand. I made a decision that I'm going to go next year. I told my wife all about it. So she knew that I really wanted to go and then it wasn't the best idea to try and figure out how to go with no money, really. No time to plan or save up from only a few months out. But I had a year and a few months after that to plan. So I just really just started figuring out, okay, well, how much will it cost me? Should I fly? Should I drive? They just started doing all my homework before the end of the year so that I could plan and start setting money aside, kind of work backwards, extrapolate it all. Like, okay, it'll cost me this much for all these different things, the trip, the hotel, some food. And then how much do I have to take out of my monthly revenue to be able to have enough for it? So that it wasn't even like, I wasn't even missing it. It wasn't missing the money. It wasn't like I was gonna be strapped for cash 'cause I had a plan in advance. So it was just kind of so last minute, I wasn't able to do it. So for those of anyone listening that was thinking about going or will now potentially think about going after us talking about it, plan now. It's still, it's not even 2026 yet at the time of the recording and I'm sure when it comes out it'll also be before 2026. It'll be still this year, 2025. But you have a whole whole year now to plan ahead. So make sure you do that because ultimately equip Expo, it's grown every year. Since around COVID time, they break their record attendance every year that has broken the previous year's attendance. This year was no different last year. It was 28,500 people. This year was 30,000 people. And when I went for the first time in 2015, it was like, I don't know, maybe like barely 20,000 people, I think, but I didn't really know. Maybe it was in an email or something, but I wasn't as connected like press emails that you get when you're at 10D and they get your email list. But I wasn't as connected at all to the Expo. Now, every year I'll get literally a talk to the officials. They have one that's in charge of the Expo. And as I go on this year and we have all these talks, so I know exactly what their attendance is. And then they also usually share an email later as well for everyone else. But for me personally, it was my 10 year anniversary. Like I, first time I went, it was 10 years ago in 2015. So it was kind of surreal and just thinking about how wow, it's been 10 years. And this Expo has come a long way. I've come a long way. The community has come a long way. And it was just a great opportunity. It is always a great opportunity. It's I call it the Super Bowl of our industry that you can make a whole week out of it, especially if you attend the LCR Summit on Monday and Tuesday. And all that, it definitely could be a week that you can be purposeful and profitable from a knowledge standpoint, right? And you're not necessarily making money while you're there. If your business is still running, then it's making my way. I'm making additional money necessarily while you're there. Hopefully you will in the future, because you will be learning some stuff and networking with some folks. And then that can equal dollars later on down the road. So all the way around Equip X was always a great place to network and learn whether it be the educational events ad equipped, the keynote speakers, all the different events that you can attend, the morning show that I'm a host of and all the other networking events where you literally can learn just from conversations, right? Like it's not even, you can learn just as much from a conversation in a room or at a bar or whatever, walking through the Expo Hall, waiting in line for some food as you can from a keynote speaker on a stage somewhere. It's just such a huge opportunity for anyone, everyone in the lawn and landscape space to attend the Equip X to every year. I look forward to it. - It's insane. I remember last year was my first time going and driving up, driving all the way around. I'm just like, this is just nuts. And then walking through, literally you could walk from one side of the other, no exaggeration. It could take you like 20 minutes. And that's not like looking at every booth. That's just walking pretty quick. And I told my brother he actually came up and he's not a landscaper, but I was closer to him there. So I was visiting him and we were just walking around and I'll tell you something, it really changed. It helped me change my perspective. Like I know I've read the stats. There's 600 some 100,000 in the US. I know that. And there's only a fraction of that there are 20 to 30,000. You said closer to 30 this year, but you go there and it really helps widen your perspective. Because even if you're in a big metro, you don't necessarily see that many other people. But you go there and you're like, okay, wow, you see this equipment, you see the people and you're like, maybe I'm thinking too small. And it's pretty neat. - Yeah, 100% I agree. That's why going to any events in the industry, but this is like literally the biggest event in our industry and it's the fifth now. It used to be the sixth now, it's the fifth largest trade show in the country out of all trade shows. There's nothing to do with lawn care and landscaping. Just any and all trade shows based off of size and attendance, square footage and attendance is where they measure the size of trade shows. So I mean, it's the largest one. So there's obviously a lot to learn there, but any event that you go to in the industry or not anywhere that you can learn about business, about communication, about networking, all that is really something you should try to strive for as a goal at some point if you haven't already. - And you know, our industry is kind of odd and I mean that in a positive way. I don't think most industries, blue collar, have a plethora or a lot of podcasts of, maybe they have an industry event, but our industry in a good way is very odd. There's a lot of positive community in it. And I don't know necessarily the reason for it all, but I've looked at other industries for things, whether I used to do a painting for a long time ago. And there just, or maybe I just didn't know, but there doesn't seem to be as much. And that's something I don't know that as many people take advantage of it as they should. 'Cause whether you're a small business, you mentioned, you were just starting when you went to a quip or maybe you're now mid-size, there's big businesses that go to a quip. I think taking advantage of it, planning ahead is just really important. - Yeah, I agree 100% for sure. And I also have said multiple times to different people, the same thing you said that something about our industry compared to other industries. Other service industries will just go from there that it's just a special connection we have in the lawn care landscaping. And I've also, I heard that from a lot of folks, just like you who were in another industry, but I also heard, you know, I work with a lot of brands over the last decade. And some brands, especially CRM software, say overlap so many different service industries, specifically because, you know, whether you're house cleaning or your window cleaning or your landscaping, it's all one and the same, when it comes to a CRM of reoccurring jobs and all that. So they have that overlap and I've been told by multiple brands in that scenario, just what you said. How we have a unique connection here in our industry, which is part of why there's such a strong community as well. But I first, hand, I went to a different conference a couple of years ago that's in the service industry and they were trying to get landscapers involved. So I promoted it and got a good amount of people to attend. And there's a different industry within the service industry. There was like Christmas lighting and window pressure washing. Like that was a big thing. Was softwashing, pressure washing. Like that whole industry is a whole another industry and it ended up itself. And there was just a lot of, a lot of animosity and a lot of, I don't even know what the right words are to say, but it was not this kind of camaraderie. You know, we had pot row there. So we were interviewing a lot of different people and making connections. And there would literally be two different cornicle competitors that were hating on each other on the podcast. Like, oh, I'm the best this and not them. And it was just such a crazy, oh wow. Yeah, it was a crazy vibe. Like there was no collaboration. And we were just so naive to, we took it for granted that we're just used to, of course, you got some bad apples everywhere, even in our industry and in our community. But let's say 95 to 99% of our community is just everyone just wants to help each other win in one way or another. And that was not the experience we got at this other, in this other industry, at this convention. So I was first time, I went as to first hand. And I guess that I've heard many people say that. So there is something very special about our community. And that's one of the reasons why I'm so connected to it and why I want to continue fostering growth and just kind of being a leadership role in this community because I just, I'm just connected. I see the potential and it's done so much for, the community's done so much for me. I want to do so much for it. Yeah, so I'm just curious. We're going to get into LCR sunk here, which is before a quip, but added quip, was there any events or any kind of the, I know they have classes, I think in the mornings as well. I've been to those necessary as much. But any of the classes or events there that really kind of stood out to you, they're added quip specifically. Well, they have been increasing their training. They've really been trying their training classes. They've been getting better over the years. Honestly, one of the reasons why quip is so much bigger I feel is because they're getting better. They're constantly listening to us content creators. They're listening to the attendees. And they're constantly making adjustments and moving forward and improving this, improving that, whether it's putting a giant tree in Freedom Hall, which is a huge arena for a whole arborist gathering and talking about tree care and how to climb tree safely, how to cut trees down. See, all those things to the drone zone, how to operate drones safely, how to get licensed. To, I think last year was the first time they worked with a lot of different local meaning, like different states, regulators for fertilization. We controlled on licensing, training, and certifications and all that. They're just really trying to be that, that all encompassing, like, hey, come here, we got you. They want to be that ultimate support system. So it just keeps getting better and better. But this year specifically, one of the improvements that they've been working on from the concerts to the keynote speakers, all of these key components that they have year after year, they've just been getting better and better. They've finally been finding, finally discovering new artists, music artists that are resonating more with the attendees versus some in the past and the same thing with the keynote speakers. And this year was bananas. Oh, I just realized that. - Banana bananas. - That was not an end. - That was slick. - Yeah, that was not an intended pun. Wow, that just came out. Anyway, I was gonna say it was craziness, but I said bananas, because the Jesse Cole from the Savannah bananas was the keynote speaker and he was absolutely phenomenal. I say for you and anyone else that didn't go and if all of the, or couldn't go, all of the stuff that I could possibly say and have already said, literally, that is the highlight of the week. Just the fact that missing that was something. I don't know if they're gonna have that on replay or sell that or what, but they certainly could because he did an amazing job and he were tied it all in with landscapers. He knew his audience and he was talking to his aunt to all of us and interacting with us. John Pay Jack got on stage with Cornell Mac and-- - Oh, great. - There were a bunch of other people on stage. - Did he have his yellow suit on? - Yeah, Jesse Cole had a yellow suit on and he had some dance competition and I had set the way and then last-- - With John Pay Jack? - Yeah, I set the way and next thing I know, John Pay Jack wins the dance off. - Oh, I got asked in about that. - It was him and Cornell were the final two after all these other people got booted out. - Got hilarious. - And then they were blindfolded. So no one knew what was going on. It was like this whole big thing and then Pay Jack did a cartwheel almost off the stage. It was crazy. You know, it was like viral all week. - Oh, I've got to ask him about this. - I can't believe you didn't see this on social media. So many people were posting it everywhere because it was like fun in the world, like-- - He missed his calling. - Yeah, he had a great-- - He just thought he was supposed to be a podcaster. - Yeah, so he had a good time. Jesse Cole was amazing, but you know, he really focused on how the five E's not gonna go into all the details, but he just had a framework to share with all of us that he learned along the way that made him successful and made the Savannah banana successful and all that. So it was just amazing. I was taking notes. Everybody was just really just really blown away and pleasantly surprised. I told everyone at Equip that I saw this in 10 years. It was just the best keynote you've ever had. And they were like, thank you. We've been getting a lot of that feedback today. So it was really good. I would say that was one of the biggest takeaways. And then, of course, the morning show was phenomenal. Cornell Mac was a guest this year as well. And he really resonated with a lot of folks. Stanley Dermache, genetic, his who I interviewed. And he started everything off on a really great note, very inspirational and got everyone really pumped and thinking about purpose and higher calling and just so many great, great things there, which that episode I think came out on yesterday, that podcast episode on my podcast. So for those that weren't there, you can listen to it. But it was just phenomenal. Cornell really related to the smaller businesses and had a lot of important and impactful things to say about family and your business. And don't get caught up in the hype and build a business that someone else wants for you and not what you want for you and all the things. And so many people thought it was a really heated and phenomenal job as well. So those are probably some of my biggest takeaways. (upbeat music) - Does your website look like it was built in 2008? Does this sound familiar? Glory photos, clunky button, buried phone numbers? (laughing) That's costing you leads. At Greenfrog web design, we build sharp modern websites built to bring you business. Not chase it away. Stop hiding behind that updated website. Visit greenfrogwebdesign.com and let's fix that website today. - That's really good. I love listening to interviews with Jesse Cole if you guys haven't or don't know anything about them in the Savannah bananas. It's a crazy story. And I don't know how much of that he did in the presentation. But, oh man. - Yeah, he went into a little bit of the backstory but yeah, you can definitely go on Instagram or wherever and find his whole story. - Yeah, I wish and I would have thought that one. He's amazing. - Well, we're gonna pivot a little bit. - It's inspirational for sure. - Yeah. - Key and his wife were like the best interview I found of it was on the acquired podcast. And it was probably an hour too long. Tells the story. He started this baseball team and he was living in like this really grungy apartment. He was married unlike just a mattress. It was so bad. He said his wife would wear like shoes to bed or something. It was one of those 'cause he was trying to get it off the ground. Anyway, I won't retell a story but it's worth looking for. It's pretty amazing. Well, tell me about LCR Summit which those don't know. That's nailers kind of brand he's got. He's got the LCR Media Podcast and then he's got a LCR Summit last year. I know you had Jonathan Patoshnik speaking there and I don't know the line up this year but tell us a little bit why you start. Why do you start this in the first place? What kind of gap are you trying to fill? And then are you gonna be doing this next year and do you know who's coming here? - Yeah, so the main reason why I do anything at this point and why I create events is because I want to I want to feed our community with healthy growth opportunities. So I realized when I kind of took over as the captain of the ship for the YouTube rally many years ago back in 2016, I believe technically. And that really got me kind of woke up something inside me that didn't realize was kind of dormant and how I get a lot of excitement out of that. And I'm very passionate about it and I feel like I'm really good at that as well. Good at leading and organizing and creating events and there's all these opportunities I was working with brands, just for content purposes and reviewing products. And then I'm like, well why don't we think bigger about this? Why don't we work together and create some events and all that, make the YouTube rally bigger and better or better as it got bigger so that we could allow it to get bigger 'cause we outgroup three places, right? And then we needed to fund bigger places. And so that kind of really started the whole thing but when it came to the LCR summit, I mean, I was many events, various events in at that point but up to that point it's always been in the majority of my events or networking events. But for years I thought about there's not enough educational events, in fact there were zero educational events at the time except for the big trade shows from like a smaller content creator something that anyone could do, there was just nothing. There was Jason Creole with lawn care life, Dan Alabama who is also one of the OGs, I remember stumbling upon him in 2014 and I started my business. He had a YouTube channel and was doing some stuff and he was one of the people who put regular content out there and getting a lot of views. And I watched a lot and learned a lot. He had sold one of his businesses at that point and started another one and so on. But he was the only one that started in event. The lawn care, lawn care life I believe is, you know what it was called back then. He created the lawn care life conference and that was the only one. And I remember watching, seeing it on social media and I wasn't able to attend, but that was the only one. And I thought to myself, we need more of that. We could just have this one. I felt like we could just have this one once a year if we should have more than that. And every event that I had been to including that one, I didn't go to it but I saw and heard a lot about it and then other events at big trade shows. It's the traditional, you sit in a room, people get on stage and they just kind of write "Racket fire, come through 20 minutes, 30 minutes, 40 minutes, like information by fire hose and you're just trying to take as many notes as you can and you're missing stuff." And it's just so much information and so exciting and all that and I wanted to slow it down and create something that's more of a workshop format, like a mastermind format. But like I knew the million dollar club I knew Jonathan Patoshnick and the service auto pilot before he sold it and all that. I knew he had stuff like that. They had their own conference, the service auto pilot conference and they had a workshop vibe where they called it Tracks where you could pick different sessions throughout the day, whatever you wanted, it was a bummer if you wanted to do all of that, I mean, couldn't. But you had to pick and choose what you wanted to do different time frames and all that. And I thought that was a very interesting concept. So but again, this is a company, right? A company, I mean, I know Jonathan is an influencer, it's a big company, but his company is a big company. So there was still a little bit of a difference compared to what we as content creators could and would do if we collaborate together and all that. So I just felt like we should create something similar to that. So my whole goal was to create something different. Not the traditional, sit in a room, big auditorium, conference center, you're the fancy stage and all these people were just coming on and being nothing, nothing, nothing wrong with that. I just want to add something different. I want to have another option out. I want to have something in addition to not instead of. So I'm all about adding more value, more different types of value for the community. So different times of the year, different locations. So there's something hopefully for most, if not all business owners to choose from. And if you want to go to all of them and you can, go for it, right? But sometimes you have to pick and choose. But if you only have one to pick and choose and you can't go to that one ever, there's always the worst time of the year for you or whatever the scenario is. You have no way of getting there. It's too far away. Whatever it is, if that's your only option, then you're never going to be able to get any benefits that you're always going to miss out. So that's why I'm always thinking about that and trying to see what's missing. Where are the gaps and how can I fill them? So to me, I wanted to create a workshop environment where you spend two days each presenting or less presenters more time. Small room big impact, not this huge hundreds to 1,000 people in a room like, no, a small room where you can ask questions. Each presenter has up to an hour or has at least an hour. Sometimes there's been 90 minutes of a presentation. We take breaks in between. So you can really have hands-on learning and ask questions and really unpack a particular subject matter. And we focus and we're focused on the fundamentals of the business, like knowing your numbers, right? Like how to be more profitable in your business, how to price things properly, how to have a budget for different aspects of your business. Have a marketing budget. Some of the people don't even know anything about that. It's like, how are you going to get leads if you don't market your business? If you have a budget for that, it shouldn't just throw stuff out the wall. There's so many different concepts that are very simple. They could be complex, but we keep them very simple for everyone to just understand these key fundamentals, route density, something I'm super passionate about. So I talk about, I share the concepts and frameworks behind that at the summit. Like part of marketing is also another fundamental foundation that we go over and like how to market. How do you use social media? It's not just for influencers. You should be putting your business on Facebook and other social platforms to promote it. All these different ways of helping the attendees improve their business. So the whole goal is in two days, you're going to transform your life in your business and you're going to leave there with actionable steps. Like the notebooks this year said take action, or take note today, take action tomorrow. So that's the whole goal for that is to make sure that everyone gets something out of this and then they actually take it to their business and put it into action. So that's kind of that and not show. - Tell us about the guests this year, how did things go? Was there any, I know it's probably hard for you to pick as the organizer, but was there one or two topics, speeches, presentations that really kind of hitched this year? - Well, I think every single, you know, I'm a little biased I guess, but every presenter does a phenomenal job. And the last year, the lawn care millionaire, trying to put oceanic was there with many other great speakers. - That was a great one. - Yeah, yeah. - About simplicity. - Yeah, there you go. - A long time talk. - Yeah. And there's this year there was a slight new version. We still had John Payjack and all James and come back and Eric Tripley came back from last year was his first time, Eric Tripley the pond digger. So, but then we had Jonas Olson, who's new this year, Mark Bradley stopped by and did a fireside chat with me. We focused on the future of your business with AI and what that looks like and how to implement it. It's more than just prompting, chat GP theaters, legit, eagentic age trading agents for your business so that you don't have to have as many employees. You can have kind of like these in between these agents that can AI agents that can assist your team with that happen to hire some other random person that you can't find or keep anyway. So we had a good conversation about that. A lot of Q&A panels, a lot of great people there. I can't think of one real great takeaway because they were all good. A lot of the key points that we talked about was focusing on yourself, investing in yourself, in multiple different ways. You, we are the soil and we're the gardeners of our soil and everything is a seed, words are seed, money is a seed, deeds are seed. So make sure you're saying good things, putting good thoughts in your head, saying good things to yourself because those are all seeds. You wanna put good seeds in your soil and you wanna cultivate your soil and you wanna have a plan so that you can have a good harvest at some point. So we really talked about that and then what does that look like for your business and of course getting real practical with how you can implement and improve. A lot of team culture is a big one. Jonas Olson talked about team culture and talked about leadership. So that there's a lot of great, we were always kind of all on the same page. You know, everyone knows what we wanna talk about from a presenter standpoint and the goals are always the same. If you wanna learn about leadership, if you wanna hire, if you're thinking about hiring the right employee or your first employee, this is something we focus on and company culture. So building your team, keeping your team, company culture is all part of that. Hiring and firing best practices, marketing like I say, we always talk about and being profitable in your business and how all of that is entailed. So there's so many like sound bites and so many good things. I literally just going through all the replays now. So there's so many things that just pop up but it's all like all in floating in my head. I can't really pull one specific thing out. But at the end of the day, everyone was blown away with the amount of knowledge that they gained from being there and all the speakers. Like literally the post survey, the post event survey like, I asked who was your favorite speaker or who was your least favorite speaker. And everyone's like, - Time I guess. - What's that? - I'm just kidding. - Yeah, yeah. - Can I guess? - Well, you can but the joke is everyone said there isn't any least, they were all amazing. Everybody thought all the speakers were amazing. There was no one that outshined the other one. It was just a uniformed team effort all the way around. But there were all from all different walks of life and phases in life. You know, Jonas Olson has a 10 million dollar test control business. So he's got 200 something employees and thinking about franchising his business. He's got multiple locations all over. Like there's that and then you have the solar owner operators or just a smaller one, two crew businesses, presenters, he's myself and all Jamison and John Pageak. So it's still very relatable and connectable to folks that are just starting out or they're looking to hire their first employees. And as you could be intimidating when you're talking to someone that's making 10 million dollars and you don't even know, you feel flustered. You don't know what questions to ask. It's can be intimidating. For us, they feel more comfortable talking to us because we're only a few steps ahead of them. Not like a lifetime ahead of them potentially. So it's good I always try to have a variety so that everyone in attendance. The goal is usually a million dollars and less and revenue is the typical attendee. There are like last year because of Jonathan, there were several multi-million dollar businesses that they went there that attended because they wanted me Jonathan for the first time or reconnect because he had been at it kind of out of the industry for many years after he sold service all to pilots. So for the most part, it's like a million dollar less. The million dollar less club and that's kind of, I think there's a need. There's not enough information and opportunities for them. Yeah, there's just podcasts and social media but that only gets you so far. Like getting in a room like this is gonna really help you move the needle. - So to wrap up with the last question here, looking ahead whether it's a LCR summit specifically, what's really exciting you about next year the next couple of years as you grow it? - Yeah, well, I don't have any of the details about the LCR summit yet other than it'll just stay tuned to my channel, you know, the LCR Media podcast and Lawn Care Rookie or LCR, you can find all kinds of social media. You Google LCR or Lawn Care Rookie, but Instagram, I post a lot regularly on there as well and YouTube too, but as far as like kind of day-to-day stuff, it's real quick and easy on Instagram and I do my podcast twice a week and try and keep everyone updated as well. So stay tuned for that but both way before the summit, there's a lot of other great opportunities that are gonna be coming up. There's for a while now I've been thinking about having, I thought should I have two? Should I have the LCR summit twice a year or just once a year? And instead, I'm gonna have a double summit club. - Yeah, right, there you go, I like that. But I thought about actually just having a completely different but complimentary event before the summit. So we're gonna be planning in the summer, probably June, July. We're gonna have the profit accelerator live. - Okay. - So that's gonna be, you're hearing it here first. Let me have to talk about a little bit. - Yeah. - But, you know, there's no specific dates yet. - What state? - What state are you gonna have it in? - It's gonna be here in Virginia, my home state. And it's gonna be myself, air trip with the pond digger and John Pageak. So it's gonna be a three of us for two days, teaching you how to improve your profits and your business and your life. So we felt the three of us have done a lot about at the summit. So like the profits is just like a small portion of the LCR summit and we talk about it. We've had master classes, Zoom, you know, free master classes for over throughout this last year, different times of the year. And we've had a lot of great success with that. And we've done a really good, we've had fun working together. And we realized that we have a good chance to create some more opportunities for the community that haven't been to anything yet or have and now they have some new opportunities. But so over the summer, we're gonna, we're finalizing some things now before we release it all. But we're gonna be having another in-person event called the Profit Accelerator Live event so that we can focus two days on profits, profits in your business and profits in your life. 'Cause those are two very important things. There's, you know, a whole another level there that we're gonna unlock for everyone. And it's very complimentary 'cause Eric is really great with sales, how to sell your services. Page Act is really good with knowing your numbers. And then I'm kind of bring everything together with Nature's Framework is something that I explained and they'll see our summit and how you can have a money management system and a time management system within following Nature's Framework, I call it the Four Seasons Success System. And if you follow the four, like it's cyclical, like nothing in nature hustle and grinds 24/7, like that's not a thing, there's ebb and flow. So there's cycles or seasons. So you can follow the four seasons of nature and you can put a framework for your money management and your time management. I created all of these frameworks and I shared all that else your summit. So that'll be the same portions of that that I'll be sharing at the profit accelerator live and talking about route density because that's how you can be super profitable as well. And just kind of bringing everything together, like honing in all the stuff that we talk about but extracting everything that's gonna increase your profits in business and life and give it its own dedicated event. So that's gonna be coming up over the summer. So I'm super excited about that with all kinds of other fun stuff in between. And like we're still be doing pod row and some other different activities that we normally do networking events and so on. So I'm looking forward to it. 2026 is gonna be a big year. I'm already booking my calendar out, getting everyone key people on the list for different things. And so be on the lookout for my social media. That's where you're gonna find all the-- - Keep me updated. - Yeah. - I'm curious about that. I might come. - Yeah, there you go. That sounds good. - Yeah. Well, thanks to Ella. This has been great to catch up with you. So that's a wrap and hopefully that insights from the Equip Expo and the LCR Summit has given you some inspiration maybe even for next year to plan ahead in this mystery event that Nailer had just releasing into the wild here. So keep your eyes peeled. It's good to chat with you Nailer and for those listening in, be sure to hit that subscribe button and we'll catch you on the next one. - That wraps up today's edition of the Lawn Care Blueprint podcast. We hope you gained valuable insights and fresh ideas to boost your lawn or landscaping business. If you enjoyed the conversation, please take a moment and leave us a review on your favorite podcast platform. It really helps people discover the show and support our mission to help lawn and landscape businesses. 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