The Social Media Strategy Small Businesses Can Win With

Small brands have one tick-tock that goes viral that outsells in product. What a Fortune 500 competitor there's spends millions of dollars in television investment. If you were a small entrepreneur, you couldn't get into Walmart. You couldn't get into Sephora, and Ulta. You couldn't get into CVS or Wegmans. You also didn't have enough money to run television spots. That's all been flipped because attention has shifted to the mobile device and social networks and distribution has shifted to Amazon 3PLs to Shopify opportunities. You don't need to win at Walmart to build a big business. This is the GaryVee Audio Experience. What has been the most important strategy for you in shifting your approach and growing online communities and your brand from 15 years ago to today? To really win with the consumer, you have to have a level of relationship with it, with them, with the collective that is grounded in a astonishing level of humility and non-transactional DNA. I would argue that most people struggle in business and marketing because they are overly emotional about how they make their money today. Overly emotional about how they make their money today. Why do you say that? When I'm in those meetings with those CMOs, when I talk about TikTok live shopping, or I talk about influencer marketing, TikTok live shopping, if you talk to a retailer who's got 400 leases around the country and all their cogs are caught up and in stores and fixtures and employees, me pontificating that in a studio like this, you can sell just as much stuff as your store in Midtown right now. With all those costs, you struggle to go there because we've made the financial commitment there and we're going to be judged every 90 days because we're a big company, either publicly or in a PE environment. And so you start to say no, not because you're not intellectually strong enough to know that it's happening. It's just that you're emotionally and actually tied up into how you're making your economics now. When I talk about influencers six, seven, 10 years ago are coming, well, if you just paid Tiger Woods $20 million a year to wear your watch, the concept of like, hey, these kids online can do more for you for hundreds of thousands of dollars. Doesn't sit well. You're locked into a three year, 60 million dollar deal. So if you ask me why things have worked for me or what has been the go to, it's never fight the market. If the truth is that consumers are now enjoying social or influencers or live shopping or here's a good one that's going to really bother everyone, AI influencers. If it hurts your feelings as a human, you're against the concept of AI humans on the internet, people that are not real, that are computer generated. If that's your ideology, you're allowed. But if the consumer is consuming that content and doesn't care if it's a real life human or an AI generated human that's communicating to them about a bottle of water or address or a blouse or a hat, you're going to lose that game. The customer is undefeated. I was not going to ask you this till the end, but your book is dedicated, quote, to the 1% that make consumer centric decisions versus the 99% that make decisions based on boardroom politics, which seems to tie in to what you were just saying. You really believe that most entrepreneurs are making decisions based on boardroom politics and that 90 day cycle that you just referenced. No, I don't believe most entrepreneurs are. Entrepreneurs have no choice. They have to be consumer centric or they're out of business pretty quickly. I believe most executives are interesting. So that's your message to corporate America. Yeah. And by the way, I don't save from a place of audacity or disdain. I actually come from a heavy place of empathy. You know, if you're making $613,000 a year and stock options in a big corporation, and you have, you have, you know, you know, your mortgage to pay and your life is run by your income to go into a boardroom and throw a bomb in there and say, we're doing everything wrong. That's politically vulnerable. So I understand how people and why people do what they do. But my point has always been it while I've been in Madison Avenue last 15 years with all these CO, CMOs, board members, CFOs is I understand why you do it. But it doesn't mean that it's right. And there's a reason that there's so much decline, especially you look at the CPG space. They used to have substantial moats. You couldn't, if you were a small entrepreneur, you couldn't get into Walmart. You couldn't get into Sephora, Nolta. That's all been flipped with Shopify and Amazon. And with the retailers needing younger consumers, so now they're taking their shopper, marketing dollars from big companies and they're giving it to little companies to come into their stores. Small brands have one TikTok that goes viral that outsells in product. What a Fortune 500 competitor there spends millions of dollars in television investment. We have a very big day of reckoning going on right now because attention has shifted to the mobile device and to social networks. And distribution has shifted to Amazon 3PLs to Shopify opportunities. You need to win at Walmart and target to get to that next year. But you can get to $100 million in revenue today without ever stepping yourself into Arkansas or Minnesota. That is unprecedented in the history of consumer packaged goods. And that's just the CBG space. This goes on and on and on. And so look what Melanie did with Canva to Adobe. She couldn't have done that 30 years ago without the internet being where it is now. She wouldn't have had the money to go to the trade shows in Las Vegas and buy a booth for $100,000 to court corporate clients. It's changed. When you talk about attention, you called your book day trading attention. And obviously it's a whole book. Yes. You don't want to give away the whole book. It's okay. You can. But what is the thesis? What does it mean to day trade attention? From a marketing lens, this will probably land with anyone who's from marketing or knows a little bit about it. We used to spend months and months and months to plan our campaign. You know the way, you know, again, if you ever watched Mad Men, or if you know somebody in the industry or if you're in it, you get a brief. You work on it for months to think from strategy. Then creative tries to crack the idea. Then you got to sell it to the client. Then they say yes. Then it has to go to a production shoot. Then that takes time. Then finally, then nine months later. This is happening today. There are brands who will spend millions of dollars to take nine months to make a 30-second television commercial. Do you know what's saying that is? Try not to laugh because I know a lot of people make money that way, but the world is moving faster than that. I mean hundreds of thousands, and then hundreds of thousands, if not millions of dollars, and then they have to spend millions of dollars to amplify that 30-second commercial. My thesis, my argument is that is dinosaur behavior. On the record, I wish it still existed. Very few humans were built to dominate the 1960s, 70s, Madison Avenue landscape, more than me. I would have crushed. I would have been in Midtown with a cocktail. I would have been charming, gift of gab. I would have had good ideas. I would have cared. It would have gone great. We would have built a huge firm. It just doesn't exist. I wish it did. What we do at VaynerMedia, what day trading attention is about, is harder than coming up with a slogan and making a 30-second video. But the argument is it's moving that fast. That today, as we sit here right now, every Fortune 5000 company should have already posted 3, 6, 11 pictures or videos across the 7 social networks. And watch the organic AI-driven algorithms reach the audience based on the creative value. And then analyze the quantum-quald data of that success or failure to make another decision to put out another piece of content later today. Three, six or seven pictures. I believe that that's three on Instagram. No, I would say overall, I'm trying to be empathetic here. The numbers are going to be far greater with AI coming. These numbers are going to be, I'm going to make fun of myself about that quote in 24 months. And by the way, Gary Vee, my personal brand, this morning has already put out 12 to 15 pieces of content across all the social media platforms. For everybody who's listening, from LinkedIn to Facebook to Snapchat, Spotlight, to TikTok, to XTwitter, to YouTube Shorts. Every one of these platforms now is very similar. Facebook proper, Facebook proper, not Instagram. One could argue is the most important platform right this second because of how much attention is actually on it and how many people have forgotten about it because they've moved on to TikTok and Instagram. So you have the best marketers, at least the contemporary young ones or even old ones that get it, putting all their energy on TikTok and Instagram meanwhile back to day trading. Facebook's sitting here with an ungodly amount of attention especially if you're targeting 45 to 80-year-olds. Oh by the way, they have plenty of money. Right. And brands are not posting in there organically. The other thing that's crazy is in Ad Land, you always used to make something knowing you were gonna spend media dollars to amplify it to hide if it was bad. I've been saying lately, for 70 years, working media dollars, the money you would pay, the print, the Forbes to put a full page and the magazine to 20 years ago, a billboard outside, a radio station, a television at working media dollars, the media dollars, not the creative. That was in, for 70 years, those were used to hide bad creative. Now when you put out all your advertising on the organic algorithms, when something does remarkable, that's when you should put media dollars behind it because you've gotten validation that people think it's good. So now I believe the job of working media dollars is to amplify good creative. We've gone from it, be good money, big money. Hiding bad creative to now big money. Amplifying good creative, the fortune 5,000 brands that most attack that first will win. So that's what you mean when in day trading attention, you say use data to inform content creation and optimize ad spending. So basically see what goes viral. I would argue or over index, right? Viral is like a whole different animal in the South. If you and I started a tea brand and our first 50 posts got 80 views, because we're new. And our 81st post got 8,000 views, we need to take note of that. One, you know, for me, 8,000 views is a devastating moment for a brand that's just starting with 50 views, 8,000 is a great win. I was there too. We're all starting at zero. So over indexing, but if you have virality, yes, you should bet the farm on it. You mentioned a few minutes ago that number of social media platforms and how you should be on all of them. I personally am losing track and I lose the energy to keep up on threads and blue sky and Instagram and I've ignored Facebook. I'm not on tech talk. That's Maggie personally like Maggie and Maggie's loud. Maggie, the person is allowed, but for entrepreneurs and for yourself, how do you keep track and stay on top of all the new platforms emerging? Because one of your other pieces of advice is prioritize early adoption of new platforms and features, which that in and of itself is a job to say nothing of building a business. By knowing I have no choice. No matter who you are in this room, you need to tell a story to compel somebody to do something with you. What is the lack of the bridge that has clicked in your mind to make you understand the following, which is this is my fundamental truth. This entire room should be making 30 to 50 pieces of content on the internet every single day. 99% of this room has a mate 30 to 50 pieces of content this year. But what's interesting is the word that really resonated to me in the back was compassion and empathy, which is to say I've been thinking a lot over the last three months. How many people here by show of hands follow my content? Thank you. So some of you may know that over the last hundred days or so, I've been speaking a little bit more subtly. I don't know how hardcore you go about delivery style versus what is being said. And I think all of us as we evolve and I'm sure for the people here as you go all through your business, you ebb and flow and you get more thoughtful experience matters. It's crazy to me how much of a business gangster I thought I was at 22 years old. And look, I walked into my dad's single store liquor store and took it from a three to a $60 million business as a 22 year old to 28 years old. So I had it. But to stand here this morning in front of you, it's crazy to me how much experience matters. I thought I was great and I'm still that same person. I have those raw talents. But I have the great fortune of 20 years of experience and the great fortune of listening to the community and the comments and the feedback. And I've been thinking a lot about what the style in which I communicate is it clouding what I'm actually saying. Because I sit every day, I wake up every morning and I think about this room and I say how do they not understand? How do they not understand that if they post five to 30 things today on Facebook and LinkedIn and Twitter and YouTube and get anchor and start a podcast while they walk down here with a coffee and post it. Now they have a podcast. And what is happening that the 98% that follow me closely daily consume the podcast. For the people that just raised their hand, one of the biggest reasons I'm trying to do so much Q&A now is I'm saying the same shit. I'm not going to change this message. The reality is thank God for me because I enjoy this so much. Thank God for me that TikTok comes along. Thank God for me that LinkedIn after a decade of being a recruiting tool evolves into a content tool. Had the world not been in a place where constantly the place where we spend our attention moves, I would have been irrelevant five years ago. Because what I believe after you have the ability to recognize if it's podcast or Facebook or not Facebook anymore in my space or YouTube or direct mail or email or billboards or my ability to day trade attention. I see it down here maybe it was up before my ability to actually know right this second. Saturday, October now, not this year, not this era today. This second, where the underpriced attention is whether organic, which means every single person here, even if they don't have a LinkedIn account can go home after this talk, create one and post something about their local town. What it's been like for her to be an entrepreneur, a product or service which I don't recommend because too many people try to sell up front instead of bring value. The fact that you can do that with no followers, no contacts, post today on LinkedIn and get a thousand people to read that is remarkable. It's just remarkable. The fact that you can buy Instagram swipe up ads in stories within a five mile radius of your office in the region that you sell at two. And three dollars for every thousand people that see you is ludicrous. Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. They'll make my mom super happy. I guess this morning, instead of my normal, I'm going to Tasmanian devil this room until somebody just starts to fucking do this. I'm kind of going with a different point of view of what do we need to do here today? It's what has led me to places like insecurity and keeping up with the Joneses and judgment and parenting. Because all these things have come to me in the last three years because I can't put the pieces together that if you've consumed what I've had to say on the ridiculous thank God success that it's brought me and any other company that does it. My friends, the number one advertiser on Google AdWords from 2001 to 2008 was Amazon. Amazon became the biggest company in our country because it understood underpriced attention and it didn't buy billboard. It bought a lot of things because it was a big company, but they spent crazy money on Google AdWords when Google AdWords was the best arbitrage. I took a liquor store that was doing three million dollars a year on three hundred thousand dollars gross profit before our expenses with no credit line and no VC. And in six seven years built it to a sixty million dollar business because email and Google AdWords were the right move. If you spent 30 hours, which I think you should if this is your business, on deeply becoming educated, had to properly run Facebook ads. Not what so many in here have done, which is they've done one little thing with Facebook ads. Their niece did it or some outsourced social media expert did it or they tried to do it and it didn't work and they decided Facebook ads don't work. You know what else doesn't work? A basketball. If you suck at basketball. Let me make this very simple. This is not unfair or audacious. This is the truth. If you run Facebook ads and they didn't work, you suck. Not Facebook. This is happening. This is happening. And so here's where I'm at. In a world where you want to convince me that I'm better off to go with you than to go to a dot com that is doing a way better job than you marketing. We've got some work to do. Let's get to the elephant in the room. If you're going to get out marketed by rocket and zebra and Shmibra and bebra, you're going to lose. I don't give a shit if you make a shirt that says brokers are better. I'm being serious, that's not a razz, that's not a razz, that's compassion to we need to be consumer centric. Humans don't care. That's not what customers do. Customers didn't care that the local bookstore had been there for 44 years. They wanted to pay eight bucks less and have the book delivered to their home. Customers doesn't care. You have to understand that. I don't care that you've been doing this for 18 years and have a great relationship. If you get out communicated over time you will lose. This is a very simple game. The internet will suffocate everything, but the persons and organizations that communicate best and have the best product. But the best product is subjective. You don't know that it's the best product until after the fact. On the communication part you know that Karen showed up in my LinkedIn and I'm in the market for a mortgage and I happen to like what she said in that video. My friends, there's nothing more important right now, period in our society than to be a unbelievable communicator in a contemporary manner. It is reshaping our societal norms, our politics, our retail, everything. How can you sit at home and talk to your closest friends and relatives about how this and social media has changed politics, has ruined our children, has done all this stuff and not feel that it can impact your business. That is the compassion I walk in with this morning. What has been the lack of the bridge that has clicked in your mind to make you understand the following, which is this is my fundamental truth. 99% of this room has made 30 to 50 pieces of content this year. That delta scares the crap out of me and I want to continue to articulate in this keynote why and how. Let's go into the how. I think one of the biggest things that's running through my mind is how do I commence this room that yesterday, yesterday, not tomorrow. They need to either start a video show or a podcast that they can then record and then after it's done for an hour, do what I do, which is post-produce it and shop it up into little pieces, which then gets them into a place of being able to make 17 or 20 pieces of content out of a one hour day. Now, what do you make your podcast as you guys can imagine no normal human being thinks mortgage life is rad. We can agree with that. It's not the littiest thing in society. But what I do believe is the following. I do believe that every one of you has the ability to start a podcast that is a small business or community show based on where you live. The St. Louis business podcast is a real podcast that anybody here could start and let me break this down to you why I want to encourage so many of you to start a podcast. I call it the high school party rule. I want to take you back to high school. Now think about sophomore junior senior year and think very carefully about that one kid who wasn't the most popular kid in school but had the great fortune that his parents weren't around on weekends. That kid as a mid-level popular kid had the great idea of being the person that threw the party so the popular kids could come and hook up and drink. The kids popularity exploded over the next year or two. The person that hosts the party has the leverage. If you start the St. Louis business podcast show and then you spend five hours DMing emailing and reaching out to all the other business owners in St. Louis and inviting them to be on your podcast named the St. Louis business podcast. You by just taking the initiative have flipped the leverage and now will have much bigger business owners than you interested on being on your podcast. Through that you will build general awareness in your region and you will build reputation as a top of the funnel lead gen to what you actually do. So, is about the entrepreneurial or local dynamics. The awareness you get from it will allow them to figure out what you do for a living which will lead to biz dev. I believe what I just said is as important as knowing how to balance your check book. Watch what I do not want to say. When I came back and seven years when we were in 19 years. So you know this. My career has a really funny moment in it which is when I went double down on May. Like September 2011 to like 1314. I was pretty quiet for me on the internet. There's very little like there's only the if you look at it. There's only like the key notes. There's like a couple things. Like I was very quiet and then when I came back. I was more self aware and what did I start the ask Gary B show. I sometimes when I talk to Caleb or anybody on my team like you know I the breakout personality in the business space in this last couple years. While actively being a CEO and CEO of a massive company. And when I talk to them like could you imagine if I was just Gary B. Like every morning I would do a fucking morning show from like 8 a.m. to 11 a.m. just Q and a and would like take you think I'm penetrating all the channels now. It'd be over. I would do it every day. It's my favorite thing to do it. Tea with Gary B. You know like nice class of tea just put them on call me boom boom boom boom boom boom. Clip clip clip. Distribute distribute every day. Look how pumped we get when we do one of the reasons I did for these was for the fucking what I just say the firing is like that. I don't know like it's fucking good. I can't I can't wait for that piece of content. The default knowing or guessing no like that fucking things going to kill on LinkedIn that's two million in the bank. But I need to be asked it's hard to like self start like it's not apologize. I'm really great self starting that's why it was good. It's just I only say the same things that I believe in the only time I do new shit is what I'm asked. That's why I started and if you know that about yourself make it a Q&A show. Right. Yeah. So fun. Especially when you stay in your the biggest thing I'll tell you just stay in your lane. I think a lot of people when they start Q&A have a sense of like I'm an expert and I should have an answer for this like it happened yesterday. I don't know right. What was that I was pumped. I don't know. I was super pumped to tell them I'm like I don't know. Like I love that. I can do it. I'm a question. I didn't have enough engagement yet so it's certain time you want to start and launch a Q&A. I'll give you a good one though. If like nobody knows for people out there who want to start a Q&A show that nobody knows in the world. Let's say you want to go to Twitter. Search terms find questions that people are actually asking to eat those and answer them. By the way by the way that is the actual origin story of Gary V. Nobody in the world knew who I was when I started one library TV. I went on Twitter. Searched wine terms and answered questions because I knew what I was talking about about wine. Nobody knew that I knew. So you could literally if you like you should go watch an old ask Gary V. I clip the make the image from the question on Twitter but you could do that with somebody not asking you the question. John and Albert Kirki asked not me but the world saw it through. What should I do in my you know. What else. How much time do I have. 10 more minutes. Okay. Anything else. Good. So I just read. Titan. No. You were in a viewer. I asked in about type mentors. I know. That's right. I think it was Titans right. Oh there's two. Timmy is a fucking beast. He just writes. You said that travels with you. Yes. And then bodywork. Yes. Oh soft tissue work. Okay. I'm doing it right now. I don't know if you notice what I'm doing. I'm literally. I'm literally doing it right now. So I want to know just. Tell me what it does. This is this has been brought to my attention. Okay. So I don't. I don't really know. But here's what I know. If you continuously rub with a ball with your fist with a fork on this like there is a soft tissue. There's a fascia that is built up. I have it so bad right here. So I hurt my back when I was a kid in the liquor store. And so what ended up happening was subconsciously. And I can see it in old videos. I would do this. And what happened was that became my actual posture. And in that slight bend. I have a gunk built up here. And as I've learned to like stretch out it's still here. I mean this fucking hurt. And when I tell you some of the here's the craziest part about this game right now. show you. Sorry. But you have to look at this. Like I have to go low. Like I'm like literally bruising. Like it's what you don't know. What you don't know is how crazy this is. Here's why. I've now been on this for like three years and I've only discovered that I have more tissue stuff to do around my like IT band here three weeks ago. And I'm like poking and prodding constantly. And you don't even your brain doesn't want you to touch it. This is real. Your brain is keeping you away from it. It's this crazy gate. Like I feel like like like, like, Jor, I was Jor, it was here. You're almost playing against yourself. You don't even realize it's happening. But like there's literally places in your body right now where you have like fashion and like soft tissue issues that you have no idea that's happening. And the second you hit it, it like blows your mind. Oh, my son's. First of all, everything was fucked up on me when I started. All of it. All of it. The so as is not the first you know where it started. My ad doctor, right? My the first thing that ever happened. Jordan's very good at soft tissue work. And he did it for baseball players because they get a lot of gunky stuff. And I was doing something and he's like, Hey, and I almost jumped out of the gym. You have to understand you're so it's right here. It's right here, right? It's like in place. It's not like some weird right? It's right here. I have no idea what he's talking about. He goes, I go, like it was so fucked up. So tight. Anyway, you know that like there's a stick that he has that's the best, the blue ball like all this shit. Like it's changed my life. Here's why actually I'm gonna show you guys. I think I have a picture of it. This is so crazy to me. I got to really hope I have this. I got to show you something that is almost uncomfortably ridiculous. Fuck. I'm gonna show you a picture. Yep. There you go. Almost. I'm so hopeful that I have it. Okay, here we go. Yes, I showed it to you. What? Really? You have it. I think I might have it. Guys, when I tell you that I'm so passionate about you guys doing this, it's it changed my life. Let me tell you how I sleep better. When I travel, I feel better. I feel better just second to second. Way more than losing weight. Way more than having muscles. It's changed the way I actually walk and maneuver around life. And like you don't even, it's what I'm so in tune with myself and all this stuff, but I got to tell you it's a, it's I don't know how to explain it. It is. Should I know how to do it? You have it. You're running it? Text short and real quick. He'll text it to you. It's something I, I just found the one. Oh, dude. It's so crazy guys. This hurts so like I'm barely touching in between two ribs right now. Anyway, it like, oh god. Like it, so QL, I don't know how educated people are on this shit. I don't even know if I'm using the right word, there's a QL muscle right here and I'm like, it's still bothering me. Like anyway, here was, what he's looking for. You're going to see a picture of me when Jordan really figured out the biggest issue, which was my QL. I had to do this and he said, okay, turn your legs like this, put your hand here and now I want you to do this and I want you to go this way. And what you'll see in the picture is I go like this far and I wasn't even able to keep this hand free. I used it to brace and my face looks like this. And now what I'm able to, you know, like, like really able to go and I can have my, but like this whole thing was so tight that I wasn't able to even move. Like I'm not joking. Like I really can't wait for you guys to see it. It's one year exactly apart. I literally was like this. Like, like, and what's crazy is you don't even know it. Like I don't know how to explain it. Like you don't even know that's because it becomes your norm. It just, um, and you found it? Can you throw it up here? I'm so pumped right now. Does this tissue work have a specific name? It's called. Yeah. Structural, integrative. Oh, dude. I'm so fucked up still in my QL. Fuck it hurts. This new spot is just not, dude, I'm so pumped to see this. You got it? Yeah. Yes, 100%. Look at this. Can you zoom? Can you, can you, can you, can this work like that? Guys, this is look at this. This is me with all my might trying to go to the left. I'm going nowhere, hand support, dead. One year later. Is that what the human grouch? What's that? Did you go with that and do you mean grouch? I don't know. What's that? It's just like some people out of Venice. They work on your fashion. No, this is just, but like one more time, like, throw, think about that. Yeah. Wow. Here's that. And like what you don't know what that actually means is things like I got one. When I now go for something, like I used to do this. Oh, actually, here's a good one because how fucked up I was left to right when Jordan was like pick up a weight and like right hand weight over here, I would just do this. But when he was like pick up that weight, I would do this. I had no range. Like I used to, I have to, like, I mandate to be on the left side of an air of the airplane because when I would be on the right side and try to sleep, this wouldn't stretch. Like crazy shit that you would never think about. Like just it's, it's, it's changed my life. Another thing that's about to change my life is I'm going to send you this deal. I want you to put this up. This is going to segue into my next thing. Do I ever think I'm getting too famous? Yeah, like does it get too much in hand? But like stop. Yeah. You're like, okay, I should stop this. I won't stop it. I can't stop it. I like it too much. It's, it's the good outweighs the bad. And not about, and not about the selfishness of like I like being famous, it's that I feel too good when I'm changing somebody's life. I can't replicate the high of somebody emailing me and saying I was abused. Guys, you don't know what I get. Like, yeah. I have bought 43. So listen to my hot take on this. I believe that this is the number one under cart priced card in the world. Now, you guys all know I hate Michael Jordan more than breathing. I've never worn a pair of Jordans. I hate them. But this is the number one under priced product in the world right now. This is a Michael Jordan rookie sticker card, not the regular card. The regular card's 5,000 when it's graded a nine like this. This is how they grade them. They put them in cases and then they give them a, you can see the nine there. 10 is the best nine. This, this card is selling for like a thousand. I started buying them a couple of months ago when they were 700, but I'm like driving up the price because it's just drying up. But I think this card should be worth just as much as the regular $6,000 one because there's just as many made of this as the regular one. And these are even harder to get good grades because the stickers were even more awkward. So I'm going to buy them all that I can. There's still, I mean, I have a 67 or 47. I'm going to try to buy 500. There's probably hundreds of thousands. And then I'm going to tell my whole community to go and buy them. And then I'm going to educate people on why in supply and demand normal non-emotion, this should equally be worth $6,000. And I think it'll then go to $6,000. Can I buy one? Yep. You can go on eBay. And you should, honestly, this is, you know what, back to like, you know my whole game of like people have no money and I'm trying to get them to get $1,000 by flipping $1 to this. This whole sports card thing, the reason I'm most passionate, the number one question I have that I do not know how to answer, which pisses me off, is, hey Gary, I have $18,000. How should I invest it? It's a tricky number. Like, you know, like, what real estate do you buy? Like, Facebook, Netflix, stock, like, it's, you know, this. I really think that cards are going to go up so much and be so liquid that a lot of people are really smart. And I'm going to tell them what to buy after I buy a little for myself. I'm going to be able to turn 18s and hundreds. I think somebody can easily, easily. It's scary to me how realistic turning 18,000 to 100,000 sports cards will be over the next 18 months. I really believe that. I have one of those Michael Jordan 24 care goals. Garbage. No, no, listen, I have unlimited. I have so much garbage. Everything, everything you have, like, everything's garbage in that, like garbage. But like, I'm buying it. That's a 30 year play. I'm buying up all our schemes because I think Africa culture is going to be like a major, I think China is going to be China and Africa. Africa is the next continent to blow up. And I think African culture and like, basketball's global and Joel and Bid and Africa and Africa and Akim's a great one. Yeah, very simply, I believe in 34 years that I will sell a ton of my Akimalajuan rookie cards that I'm buying for 200 bucks now to African business men and women for 4,000. - Why do you think it's becoming so big if the kids are getting back into it? They did the main generation. Three things. One, I think that 43 year olds are now at an age where they have six and seven year olds that are into it and we're playing the nostalgia play, the same reason GI Joe and strawberry shortcake reboot every 30 years. This is what we always do. We want our kids to do what we did. It's like a thing. Two, sneaker flipping. All these 16, 17, 18 year old hucksters, hustlers like me are in sneaker flipping, but they can't get enough supply. Like when they're right, they have to wait online by one pair and make 600 bucks. When you're right about Jordan or Giannis or Steph Curry, you can buy 40,000 of them. So it's the graduation step to the kids that are doing sneakers for the flip. Three gambling. There's going to be Zion cards. One of the things that's happening in sports cards now is you can get one of one. Like it's the only card like that in the world. Signature cards, pieces of the jersey, limited edition stuff, supply and demand. There's only 25 of these Zion's in the world. There's only 25. There was a billion Ken Griffey Jr. rookie cards. Got it? So soon once people actually understand what's happening with sports cards, there's going to be a knowledge base, even like people in my office, just life, that you can go to a card store or Walmart by an $8 pack of prison basketball and you could pull a $40,000 Zion rookie. And unlike a lottery ticket, you could pull out the regular Zion, that's worth 25. So gambling. And because of daily fantasy and gambling, people watch more sports when they care. So one of the things people will do is like, if you think like I do, like Darren Fox is going to be a very good basketball player. I'm buying up a ton of Darren Fox rookie cards right now because I think he's like very good. And next year, I'm actually going to care what the Sacramento Kings are doing. Every night, because I have financial vested interest and Darren Fox is going from 14 bucks that I'm buying now to 40 bucks. Five minutes ago, I could care less if Luca Donic got hurt or dallisted well. I've bought, I'm buying 700 Luca rookie cards for next year. And so now I care. People like to do things to make them care about things. That's why they bet. It's not just trying to make money, it's that you all have some care to watch that playoff game tonight. It enhances the experience. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention. And thanks for being part of this journey. See you later.