210: The Secrets To Building A Brand (feat. Brant Lyons)

- Welcome back to this week's episode of Unlocked. I am super excited about today. I have on a good friend of mine, but he also films a lot of content for me. Brant Lions. - Hi, honey, how are you? - Well, I was really confused when he walked in. - Well, me too, baby. I'm right there with you. - So he shows up, guys. And he's like starting to set up like a tripod and all this stuff. And I'm like, oh, maybe he just wants to like film it to see himself too and get content, I don't know. And then you sit down on the couch next to your end. - Yeah. - And you're like, all right, what are we doing today? - Okay, long story short, I shoot Savannah's personal content and peptide company. - Yes. - So I'm in the mind and said, honey, I'm here to work. - Yes. - Because I didn't think I was going to be on your podcast because we're busy and sometimes you play phone tag and long story short, on the invite, it says do you, like recording the podcast I'm shooting B-roll for Savannah today. No bitch, I'm on the fucking podcast. And my hair's wet and I'm in an allos set. - Yeah, also, you guys, and I was kind of shocked at his outfit choice. Like that's like a brand like cute, like throughout the day. But like-- - Yeah, this is me working. - Yes. - This is the help outfit. - Now selfishly, I'm happy you did that because I had a dress and stuff that I could, I brought books and my pants going to be dressed up. So I have to dress up. And then when you showed up-- - I'm like, there's a like, yes, this is great under. - Yeah, honey, normally I would put a look on, honey, for you. I would have a whole set of moment, a bag, a sunglasses, a slick back hair look like I'm about to join the Mafia, which they never let me in 'cause I run this mouth too much. - But-- - 100%. - It wasn't that today, folks. This is called help me out look insane. And so we're doing this. - I love you. - I love you. - You look awesome. I think we're like watch matching. This is-- - Twinsie. - Honey, we're, we're, we're gold girls. - We're great. - We're gold girls. - So this is, that's how today started out. I was highly confused of mine. He was sitting over there and not here. - Yeah, I was sitting on the fourth wall, honey. Just about to work. - Yeah. - You were, okay, so let's go back a little. How did we meet? - Okay, so-- - First off Nashville, big city, small town. - Yeah, very small town. - Like, you indirectly meet, but then you, like, it's just, how did we meet? - I think my friend lived at 1212. And you lived at 12, so then OG days. And we ran into each other. And we just had that energy, honey. We just met each other. And then we always kept up with each other on Instagram. And then you called me one day and was like, I need to do some personal content. I said, honey, I've been waiting for the call. I don't know why you waited the same long. - Well, also too, like, if you've seen content on Instagram with, like, Nashville real estate, all of that chances are you've done it. - I'm very lucky. I've built a career here in investing real estate. And so I've, I've taken the niche by storm. - You really have, it's amazing. - Honey, I'll go toe to toe with anybody. Let's go. - It's amazing. The content that you produce is really awesome. - Thank you, thank you. - And then you also do a lot of personal content for people. - Yeah. - Didn't you do one of the twins weddings, or? - Who's twins? - I always look at them as twins. - Oh, Bailey and Blair. They're literally, they're Irish twins. I think they're 13 months apart from like that. - I literally call them twins, but they're not like, they're not twins. - My girlfriend Blair got married to Plaza, and I shot part of her wedding morning and it was stunning. But yeah, I do wedding content as well for some, some really close friends or some clients. I'm actually funny enough, I haven't shot a wedding in like months, I'm shooting one this Saturday. - No way. - For an influencer friend of mine, she does a lot of like blog contents for moms and kids, and she's so sweet of me, her name is Jessica, and I was like, honey, I'll do that. For you, let me carve out the time. I'll be there. Let's do it. - I love that. So how did you get, I guess, first off, you're from Alabama? - Roll Tad, honey. - See? - Couseluza. - Grayson's down in T-town. - Yes. - Mama has, I tried to help Grayson out a couple times. - I know, yeah, because Grayson had a speeding ticket. - Yeah. - And then he took the advice of my mother and went online and paid it. I was like, no, I had a lawyer that was gonna take care of me. - My mom already handled it with the judge, honey, 'cause mom's good friends with the judges down there in T-town. - Literally. - You know? - And so shout out to Kathy Lines, we're cracking law firm, we love you, honey. You get us out of a lot of shit. But yeah, my mom had like handled the ticket, and then great, your mom paid it. - Yeah. - And I was like, grow, no, we don't do that. - No. - We get out of it. - Exactly. - That money could've gone towards a new bag. - It could've gone towards something. Those tickets aren't cheaped all. - No, they're not. - That's a good flight to go somewhere. - Yeah, he definitely, yeah, they chipped the bed on that one. - I know. - But obviously from Alabama, when did you come to Nashville? - So I moved to Nashville, like 2018, 2019, graduate of the University of Alabama. And my first job was at Breggway Music Festival as an influencer partnership manager. That was my first job in Nashville. I had a full-time job living in Tuskegee, so I go into school. But yeah, I was in the music industry and it was wild. It was a good time. - Yeah, I bet. - It was a real good time. One day I looked in the mirror and I said, I can't fucking do this anymore. I got to figure out how to do this. - 'Cause when you do something, you go 110%. - Yeah. - And I can only imagine. - And that means going out seven nights a week in that industry. - I would rather just walk into oncoming jobs. - I know, it was, I was tired. But honey, we just put some under eye and we just kept going. And we went to the tanning bed to cover up the gray circles and we just got tan and we just kept going. Keep moving. Keep moving and grooving. - I see. I'm glad I've got it. - See, I'm bad. - I go the tanning bed like, like every 10 days. I just gotta keep, I gotta keep a little something. - You gotta keep something. - I'd rather, you know, we'll micro needle it. We'll laser it. We'll do something, but I can't be depressed. And when I'm pale, I'm depressed. - That's what I've said. I'm like, I can't be thick and pale. - You're not thick. - You know. But you know what I mean? - I scroll as an athlete, honey. You should see this body. - Tan fat is better than pale fat. - Amen. - That's just me. - But yeah, I moved here and did that. And then I worked at Twitter and then I started my own agency. - So tell us about what you did at Twitter. - Oh girl. So, for what, 22? - Oh, 21, girl. So my story is 18 years old, got my first job as a marketing assistant, Hall of Fame Museum. I think it was in the Bryant-Dinney's Museum. I was a college in Tuscaloosa. So I did like marketing partnerships for the Hall of Fame. So all the national championships, game day, which is very not my vibe. But I did it. - Very not your vibe. - I needed a check. - The bills were due. The rent was due on the first, sadly. And I covered those bills. And so I worked and that was my first job. And then I did photography as well. Lifestyle for a lot of seniors and people who need to get a job after the graduated Alabama. And then I moved to Nashville. Had that job at Brickley Music Festival for a short contract. And then got a job at Twitter. - And what'd you do at Twitter? - So I was in global advertising at Twitter, which was super cool 'cause you would, it was wild to see what these people would spend. I mean, some people would spend two to three hundred thousand dollars on a day, on a trending spotlight, which basically means they're viral for the day. - That is crazy. - Globally. So actually, I think it was just that amount from North America. But are my clients there? I worked with Rebecca Minkoff. I worked with the Met Museum Squishmallows Target. - Oh my gosh, Squishmallows are a thing. - Yeah, the kids love Squishmallows. - Oh my God. - And I would do a shout out for Squishmallows. They were my nicest clients. They were so good to me. So now when I go to children's birthday parties, I buy the hell out of Squishmallows 'cause they were so, they were such kind people to me. That's amazing. People don't realize like it's these big corporations, I guess a company, right? Like you're dealing with a real person at these corporations. - Yeah. - And they can make your day or absolutely break your nose. - Squishmallows had a small team. So it still felt like family, you know what I mean? But yeah, I was in global advertising so basically worked on paid ads and people were spending on paid ads on Twitter and they would spend a lot with me, honey. - Yeah. - They were. - Well, because it works, right? There are times to where it works and when it works, it works well. - It works, but it's so expensive and it's all a tile. - That's frickin' awesome. Holy cow, so that was at 21 years old. - Yeah, I worked there from like 21 to 23 or 24. - Okay. - And I was doing some freelance agency stuff on the cell. - And then what happened? Well. - Girl. - Girl. They wanted me to move to New York or Atlanta. - And you are very New York. - I'm very New York, honey, 'cause I'm blunt and I kind of were fast. - And you're just fabulous. - I love you. - Very New York. - And I had just bought my first condo at 21. It wore them lost. I put 3% down, I was broke as shit. FHA loan girl. - FHA. - FHA. - FHA, I'm honest, honey. I'm honest about my upcoming. - The first one. - My first one and I bought it for 315,000. Barely did anything to it, but marketed it really well with my fiance Dylan, who's a builder and designer and did honestly a lot of paint is what it was. It was paint and furniture. I kept it for two, two and a half years. I bought it 315, I think, when I sold it at like 280 on and I sold it for every half a million dollars for one million. - No way. - And it changed my life, because I remember when I closed that day and sold that property, I think I had less than 10 grants, my name. So you're talking, went from 10 grant into a checking account to, I think like, what would that be, like 220,000? Hitting my account and I was 23, 24 years old. Honey, I thought I was a Rockefeller. I thought it was somebody. I thought I was ready to hit the streets and then I sat with myself. I said, somebody paid this money away from me because I don't want to spend it. So I literally give it to a money manager. And I, my agency, my marketing agency, it's my passion. I don't look at it so much as business where my, I've been able to build money and some wealth is real estate for sure. So then I opened my marketing agency that focused on real estate, 'cause I fell in love. Honey, that 200 grant hit my account. I was like, "Bit, I was like, I need this every day." - Is insane. - Give it to me. So at that point, did you realize? All right, I'm going to get into real estate or I'm going to do this. - Sure. - I never wanted to get my license for some reason. I just never wanted my clients to look at me as a competitor. And I give them deals and hook them up 'cause I hear so many different deals and what's going on right now. - Yeah. - I literally on the way in have a call, I had a call with a builder who I might do a project with where I found a lot that's really, really good. - Yeah. - A lot that's undervalued by about a million dollars. So that's already our profit margin and a deal. - Wow. - And a deal. So we're looking to possibly do, Hopefully a nine to two. $10 million billed, but we would build it for probably around five and a half, six million, walk away with around three million. - That would be-- - And then that's not all mine. We would split that up with investor, a builder myself. So Dylan would be involved in my fiancee's builder and designer as well. But yeah, I just got addicted to real estate and tapped into the marketing aspect of it. - What would you say to people that are afraid? - Oh my god, buy that. - Get into the world of real estate. - Get out that twin bed. You belong in the king bed, huh? I would say start really small. I mean, I started it more than lost. I'm not kidding, I put all my money down on that condo. It was $315,000. I think I've gotten there for 9 or 10 grand in total with the down payment. - That's crazy. - And then I knew if you close, I was so clients this, if you're getting into the game, like if you're young, first I'm home buyer. If you close on, let's say October 1st, you have all October, November, and then December 15th is when your first mortgage is due. So you have 75 days to make that cash back. - Yeah. - So. - It's always better. The time of month, you close, changes everything. I always close on the first business day of the month in my opinion, 'cause then you have some time before that first mortgage hits. - That's amazing. So you did that. You got that 250 grand. You gave it to a money manager. And then you started your agency. I was doing some freelance this time for some-- - Agency is called OnBrent. - OnBrent, honey, 'cause you love to play on words. Let me tell you something in marketing. You have Pinterest, Shopify, what's some others. Pinterest, Shopify, Facebook, Instagram, they mix words that aren't really true words. So my business advice in marketing is, find two words and mix them together. They're very memorable, you know what I mean? So then it's not basic or the same as anyone else. So that is a titty-- - Well, that is very OnBrent. - That's OnBrent, honey. - Amazing. I love that. So you started that. And what was your first, who was your first big client that you were like, holy shit? - Okay, so I was in life coaching. 'Cause during COVID, I was a fucking loser. I was depressed, fat, and poor. It was awful. - Stop, were you really-- - The three worst girl. Oh my god, I gained like 30 pounds during COVID. - You were right. - Well, in my version of fat, yes. - Okay. - I got over 200 pounds. And right now, I'm like-- - But you're tall. - I'm 6162, but-- - Yeah, 200 pounds is-- - When in college, I was just like getting the gay community. I was like, oh, 29 ways, honey. Look at that. So when I gained some weight, I was like, god help me. - Everyone talks about how challenging it is to raise kids. But what about protecting them? Outlet covers, kitchen cabinet locks, baby gates, where do you even start? While protecting your home and auto is a great place to start. Progressive offers customized coverage options, so you can be sure you have the right coverage for you and your loved ones. They're basically the outlet covers, kitchen cabinet locks, and baby gates of insurance. Don't wait, get your quote today at Progressive.com, Progressive Caching Insurance Company, affiliates and other insurers non-available in all states. Visit goodgirlrx.com and use code Unlocked15 to get 15% off a checkout. Medical care is provided by licensed physicians, not all patients qualify. Good Girl Rx is a female focused health and wellness company built around the belief that women deserve better access to care and better conversations about their health. Through our telehealth platform, women connect with licensed medical providers from the comfort of their own home. During your virtual appointment, a doctor reviews your health history and goals. And if clinically appropriate, may discuss prescription treatment options as part of a personalized plan. Those options can include GLP-1 medications, Lyceter's Epitide, as well as wellness therapies such as NAD, depending on what your provider determines is right for you. Every treatment plan is individualized, medically guided, and based on your specific needs. Not trends or one size fits all solutions. I'm the founder of Good Girl Rx, and this is my personal experience. For me, the biggest shift wasn't just physical. It was finally feeling heard, supported, and honestly cared for without shame. Everyone's journey is different, results vary, and not everyone qualifies, but access to real medical guidance can be life changing. - COVID, I was literally so unwell. I guess I'm so extroverted, obviously. So when you're locked up in a house-- - Of course. - And you're not seeing your friends, and I just moved from Tuscaloosa to Nashville and working at Twitter. - That's hot. - I wanted to die, so that was awful. So I went through live coaching a program called Choisoner and Las Vegas. I was in between then and there. In my first Bitcoin, I remember I really did the work, and I worked on healing negativity, healing victimhood, all this bullshit we tell ourselves every day, and I told myself, I said, by my birthday, the program ended around Christmas so December, January. And I said, by my birthday in May, five months from now, I want to do 10 grand a month in my agency. And by my birthday, I remember I sat in Dylan's office 'cause Dylan had the cool office of the time in our house, 'cause I was just our major scene, I was out every day. I sat there, and I was even like crying. I just remember tears rolling down my face, and I had done like 35,000 by May 14th of month. - Wow. - And I was blown, I get chills because I remember just, I had a dream I wanted to do 125 grand a year. - Yeah. - And I was doing like 35 grand a month. - Holy cow. - And my agency. And I was working my ass off of me. I was working 67 hours a week. It did not come easy, and it took a lot of work, but that's where it really hit me. And I was like, oh my god, this is insane. - And you talked about obviously moving from Tescalusa, and then you just hit on, you know, being that, you know, in college, the gay, the 29 waist. How hard was that being gay and in Tescalusa, Alabama? - I'll tell you, I didn't really meet a gay person until I was about 17 or 18 years old. - Because it's different now, it's how old are you? - Well, I'm a Ms. 30. - Okay. - So you and I, yeah, you and I are the same age. - Yeah. - We are, we're the same age, yeah. - So you'll turn 30 in May. - Well, I'm turning 29 in May, so. - Oh shit, so you're younger than me. - I'm 28, I'm sorry. I'm the older one. - Sorry, I have to preface that with some clients. I'm used to telling people I'm a Ms. 30 all the time where they'll take me seriously, 'cause we need those checks to hit. - We need the maturity. - I love you, I would never think. But like, even, okay, like I hear stories from Grayson. And you know, we had this conversation with my dad, not going to go. - Yeah. - That's the house, yeah. - And it's like, what these kids are doing now and what they're experimenting with, that all kinds of-- - We'll see in test. - Was it the same with our-- - No, I was very-- - I don't explain this. I mean, when I was in Tuscaloosa, like I said, I didn't meet, 'cause I went to high school in Tuscaloosa and then went to Alabama and then moved to Nashville. So I didn't meet a gay person until I was 17 or 18 years old, literally. And when I got to Alabama, I just was still wearing Peter Merlar, AFCO shorts, I had bangs, like Justin Bieber, I was wearing coats to shock us. I was a whole different life. It was wild. And then I got to Alabama and found a little bit of a trundiness. I found a little ASOS.com. I thought I was doing a stunt on 'em. And doing Adidas, like graphic tease and wearing Jordans and I was changing. Like I was, I was a changing. I would say I was becoming who I wanted to be and who I knew I was. - Yeah. - But I backed in, honey. Tuscaloosa was so small, if I was dating someone, they were probably in Atlanta at the time, because I was like, I don't want anyone around here. I'll tell you this. I'll never forget, I was 18. I was at a gay bar in Tuscaloosa, called icon, shout out to icon, honey, y'all. I had a lot of fun there. And I was saying in the bar, I was sitting next to a new friend of mine 'cause I was starting to meet more people more in the gay community. And he sat there in this cute boy walked in and he told me, he had sex with him the weekend before, told me what, too much detail. I'm not gonna go into too much of it. And I sat there and I was like, I will never have someone speak like that about me ever. So I didn't really, honey, I would barely, I was like, I ain't kissing any of these frogs in Tuscaloosa, which they were some beautiful, amazing people, but I just think it was too small and I wanted to be more private. And especially when you're still trying to figure it out. Like, you knew you were gay, but that doesn't mean that it comes easy. No, but I'll tell you Tuscaloosa shockingly because I believe it's about 70% out of state. I never had a problem. That's amazing. I never, well, there was one time. One time. There was one time and I'll tell you the story. Yes. There was one time, I was treated great in Tuscaloosa. I felt safe, no slurring, no nobody ever said anything bad. I had a bunch of girlfriends. And the straight men knew that they wanted to get a girl. They had to go through me. I was the gay pent-punny in town. I was running the, I was running it. And they knew they had to be good to me. And I'll be your wing, man, honey. But you got to be good to me. You got to get through me to get to her. Of course. Yes. Like Grayson has two, either one or two of his friends are gay and they're like, I know one of them and he is the sweetest, most amazing person ever. Yeah. I remember I was leaving in his free one night. I was friends with a guy named Derek Perdion's in his brain always took good care of me. And I was leaving and I was walking by this bar called the booth, which is a very, just, frat, old row bar. God. And I was walking and I was wearing, you know, I was trying to find him. I was wearing Tai Asos jeans and Adidas tops and Jordans. Like I was killing it. And he was the $40 I had in my pocket at the time. And I was walking by the booth and the bar back jumps out of the door and he screams, get out of here, Faggot. And I remember I had had a couple of drinks, Derek, pretty took good care of me at Glets. And I have a mouth on me, like Mr. Todd Crisley over your hand. Oh, yeah. We play a game of verbal tennis. Me and Todd can go at it. And I looked at him. He jumped down, called me a Faggot. And I said, and you want to call the Glock 9 and my pants a Faggot because your brain would look so good on the back of that motherfucking bar. That's a make my day, please. And he lives. Literally, he went like a ghost. And I get chills telling the story 'cause I remember it, I saw it flash in his eyes. And he literally, he was like, "Please, man, don't fucking kill me." I said, "Make my day." And he just looked at me. You know what I did? I walked straight to the gay bar if I got a cosmo. (laughing) It was so funny. And I wasn't even carrying that night, which at the time I would carry sometimes and like, not so much in Tuscaloose but if I was in Atlanta and stuff like that in my license. And I was like, "You ain't gonna talk to me like that." But both my parents are attorneys and I got a tongue like a knife. I was like, "We can go bar for bar all day long." But that is the only one time and I scared the fuck out that guy. Good for you. That's my thing is like-- - Bring that public shame. Bring that public shame. - Todd Chris. - And I did it in front of all his friends there by everybody in that bar looked at me like, they were terrified. - Yeah, well that's the thing. - I said, "Don't do it with me, baby." - And to use racial serves or derogatory serves like about someone's sexual, I'm just, to me, it's ignorant and it's like, why do you want someone to feel less than him? Why do you want to be the reason someone's going home and crying at night or feeling sorry for themselves or feeling bad? - I see what I mean. I just never let it. I don't think he ever bothered me. - Good for you. - 'Cause I was just like, "You ain't paying my bills." I'm that figuring this out on my own and I'm gonna figure it out so I don't care. I really did it. - That's, but good for-- I mean. - I said, "Make my day." I feel like Medea Simmons, honey. - I feel like I was on a, like I was about a, I feel like I was Tyler Perry, honey. I was having me a time. "Make my day." He was terrified. I'll never forget his, but-- - Good. I bet he didn't do it again. - But I literally walked to icon after all my gay friends and got a cause, but I was a little nervous. - I love that. And so what has it been like? 'Cause it really hasn't been that long, right? Like you think of what? It's been 10 years? - It's literally only 10 years. Yeah. - And I have a fiance. - What a transformation. - I've been with my fiancee, which is crazy. We've been together for seven years. - Yeah. - I'm kinda engaged last year, yeah. - That's so awesome. I love that. - Yeah. - That's exciting. And so what do you say? You and I actually had this conversation on, 'cause you see stuff people comment or whatever, and people love to get into politics. And I've lost a lot of friends in the midst of politics. And it's like how you being gay, how could you possibly be friends with someone like me? - Yeah, that's fucked up. - And that's what's exactly as wrong with our world is we have got to just love each other. - Yeah. - I'm not looking at someone and seeing a political view across their forehead. And it takes me back to high school. I remember when I moved to Tuscaloosa, had friends told me not to be friends with specific people. And I was so anti that and honestly made me look negatively upon the people who would say those things to me. And I would become best friends with those people because it's about how that person makes you feel in that moment, how they're a good friend to you. So, and no, I mean, I mean, you'll be friends forever. Like I, I'm not, and I think too. - But that's it, you have such a healthy outlook on it because it's like just because someone may believe and something doesn't mean they believe in it across the board. - No, and also there's, I feel like a lot of people's especially in the conservative party and we're like even independence. - Yeah. - Do you know what I mean? - It's just you have to pick between two. - I know. - You know, that's the thing. So you have to pick between two. - And so it's like a popularity thing. Like, I'm a jury of the other, you know? - 100. - But yeah, I just love people for where they meet me up. - Mmm, that's a good way to put it. I love that. And so you, like you said, you're engaged, you're past 10 years of your life. It has been a whirlwind. - A wild ride. - I mean, from Twitter to, and then did you work for the Titans, a one boy? - They were one of my clients, yeah. - Okay. - I just did some stuff for the Titans, yeah. - That's amazing. - Yeah, some freelance stuff, yeah. - That's so fun. So you've worked with all kinds of different brands. - A lot of different niches layered from Squishmall. So toys, to Tennessee Titans, to lawyers, to builders, designers. I mean, a lot, I would say my niche now is specifically real estate 'cause I'm addicted. - Yeah. - You know what I mean? Especially in Nashville. - Exactly, in that tier of national that's never ending business. Now, you also though, at one point started a candle company. - Oh girl. - And what, tell us the story behind that. Because I think that goes to show that like, you find where you belong in the midst of all the things that you try, right? Like, and you're just a hustler and you're like, "All right, I'm gonna do this." - So I love fragrance. I love, and me and you love, you love dipty, kind of, please sponsor us for the love of your candles. - My candles. - Your candles cost. I'm not as well getting a Rolls Royce without actually having a candle card. - They are so expensive. But you're locked in my house and you're like, - Yeah, and I'm like, trying to find the light on my smell. We've got four that are not on. Let's turn 'em up. Let's light 'em up. The smell's fucking good up in this house. And so I owned a candle company called Scandals. So the word "candle" with an S in front of it. And it did well, but not well enough. And it was exhausting, I did the marketing, I did the pouring, I did the shipments, I did the customer service, I did all of it alone. I didn't want to accept myself for that. - Holy cow. - And it did well. You can look it up at Shop Scandal. I still own the rights to it, but I loved it. It was kind of iconic back then. - That's amazing. And so, what made you, like, what made you draw the line in the stand and be like, all right, this isn't worth my time or money anymore, but also made you realize like, "Hey, this wasn't a fail, this wasn't a failure." I think, honestly, my marketing business, my agency, just took off, and it was more lucrative, and I was more connected to humans, like film it, like what we do, and I just enjoyed it more 'cause I was very alone when doing the candle company. So, I wouldn't even say it was so much about money, it was more like I just fell in love with my agency and the people, like my clients, I would do anything for them. Like, I don't have a single client right now, I don't jive well with. - But you can't. This is so personal that you can't lie. - Well, they're vulnerable on camera with you, and it's just me and them in the room constantly, so they have to be super comfort with me for it to actually work. But Scandal was cool, I loved fragrance, and for example, like one candle would be a mirror label, and so you could see yourself in it, and it would say, "Take a Xanax, still a Xanax." So it was a scandal, and then the candle would smell like, creative interest from sex, so it smelled like the man. Yeah, so everything played really, really well together. - That's amazing, and what, you know, obviously creating something from nothing, what's the hardest part? When you did that, you had a candle company with your marketing company. - I would just say, "Get off your ass and do it." - Yeah, what's the hardest part, though? - Honestly, for me, it would be like knowing where to start. - No, I can, I'm really, I've been very blessed by God. I feel like I'm in a mindset where I'm really creative. I can be creative, I can come up with something on a fly. We talked about that. - Well, that's why you're so good at it. - Like the pajamas, the pajamas concept, I told you when you were in the kitchen, you were just eating ice cream, I came up with the whole campaign idea, and it was just a fun idea, and I said, "Hey honey, when you call her, tell her I want 20% of this." - No, no, it's hilarious. - Like a daddy of your honey. - Literally, for me, I will say, it's like I have all these ideas running through my mind that it's like, "All right, where do you start?" And that's where it gets overwhelming, is, "All right, what's the first step to?" - Well, I'm so proud you've done your peptide company because I mean, it's killing it. - Yeah, it's been amazing, and that's amazing. - Honey, it's doing numbers. - Well, and you're helping so many people, so many people are messaging us and letting us know how you're changing their lives. So it's just great that the business is thriving, but you're also making people feel better. - What was so awesome is there was a girl that messaged me over the weekend, and her wedding is in like seven months, and she has, I think, two kids, but her wedding is in seven months. She went, she was using some other products, and then she came over to a good girl. She started using the, she was up a time that we offer, and she was like, "I dropped the weight so quick." She was like, "Do you have a discount code?" Like, my wedding's coming up, trying to save all the money that I can, and I was like, here. Like, it's because the way that she handled it, and it was just like, she was so sweet, so complimentary. - Now, we can do that everybody now, we got bills to pay. We got a bill that needs to be paid. - Yeah, right? - And Savannah's the best. She takes real good care of me, so y'all, they ain't having it for all y'all now. Go down, go down, don't be up in her deans like that. - Yes, no, but, there's sometimes that drum, like, all right, God blesses me, so that's like blesses me. - I love that you do that. - Yeah, and she will remember that, literally for the rest of her life, because a woman's wedding is one of the largest seasons of their lives. I'm trying to wedding plan right now, and I haven't done a damn thing, Savannah. - Really? - I'm gonna engage the year next week. - See, and Dylan doesn't care. Dylan wants to run away in a low. He could care less. - You know what? - I kind of want to run away. - You should. - I just don't want to hurt people's feelings. - But it's not about you. - I mean, it's not about you. - It's not about, hey, it's not about you. Literally, the wedding business, hey bitch, it's not about you. It's about everyone else except you. - It's not about them, it's about you. - I know. - Me and Dylan fell in love with Como this last year after we went in Milan Design Week, and I was like, I could go here for a month and get married. That'd be cool. - You should. And then you could just celebrate when you get back with all the people that you love. You know? - Maybe we're gonna Magic City down there in Atlanta. - Hello. - Juju, 21st birthday in Magic City. That was fun. - Oh my gosh. - Maybe we'll do my wedding party there. The girls be dancing, honey, birthday cake, everyone. - Oh, hello everyone. - Wedding cake everywhere. - Todd still got to try their wings apparently, so he lost a bet. - I'm trying to go with Todd. I think he wanted to get on stage. You know, I'm still friends with some of those girls on Instagram, we chit chat. - Stop. - We do, I live with dad. - Dad. - I would die to see dad in that. - When I was in Magic City Super Bowl weekend, I don't know who the fuck was playing that week and it was years ago. When I'm most iconic weekends in my life, I was in Magic City, and every single girl that Super Bowl weekend took home of her 100 grand in cash per dancer. And there was like 30 of them, 30 or more. - That is absolutely insane. - But those girls are educated. They have workouts, they talk about, it's like, like, sales meetings, they have psychology meetings on how to talk to these men. Like, they are smart women. And they're, and night, honey, if you're there relay, about four or five a.m., when they got their cars, they have security taking them out the club. - Good for them. - 'Cause that's not a safe. - Well, they're going out to get their roles, voices. They're Bentley's. - That's amazing. - Cash baby, honey, they're not finance, those girls are doing it. - That's my thing, is all these men are like spending their paychecks on these girls, and I'm like, I'm good for them. I was like, but they're going to get in and they're really, so why are you're going and getting in and you're like-- - Your Corolla. - And your Corolla. - Serrenta, or whatever it's called, right? - Honey, then they hamps the car, and then they key a soul going home 'cause they're wife and children. - Kids show ass back home. What the hell are you talking about? - Exactly. - Put your dollars in your children's education. Are we okay? They've been those women's education, they're taking that money and going and getting a college degree, though. - Yes, you know what? I say, everyone lives life based off their own life experience in trauma, so like, they have to do what they have to do. - And they're doing it. - Good for them. - They're doing it. But honey, when talk goes, well, I'll have some wings. I'll go down there and have some wings from Mr. Todd. That would be a fun trip. - That would be-- - It's like a 40-minute flight. - Chase was trying to tell him how good the wings were. - They're good. - And dad's like, that is disgusting. - They're not. - You got booty juice flying everywhere. - Oh, God. - Trying to eat some wings. - Honey, they have a chef back there in the kitchen. They bring it out to it's a whole different team. Calm down, Todd. They go make sure your food's clean. They got a hell scored up hold at the magic city. - Exactly. Okay, so what's next for you? - Right now, I want to get into building. I want to get into the building, 'cause I'll tell you where the money in this town is, is building. - It is. - I have a friend. - And I'm just going to tell you, there's a lot of shitty builders in Nashville. - There's some, and I don't want to talk negatively, but they just, we could do better on the finishes. I always tell clients, I would say-- - Not just finishes. - Actual trade work. Pulling HVAC, you look at crown molding, you look at baseboards, and they're just zigzagging. - Zigzagging was taking a bath, honey. They were sideways, so like a game of Tetris going down that hallway. - It furiates me, it infuriates me. - Yeah, I would say building. I really want to get in with some investors in a builder friend of mine. For example, I have a client who just built a property all-in, land cost, built around $3.9 million, and they sold it for about $8 million. - Well, right under in the sevens. - No way. - So I mean, there's a lot of profit to be made in building. A lot of these people don't know it. But it's just like a dress, for example. You go to market, you buy a dress for $50 for a hundred bucks, a hundred percent markup. - Exactly. - These builders, some of them, and not all of them are getting that profit margin your average. - Yeah. - Sometimes 20%, 30% for spec. But I mean, if you're building these larger homes, you're going to make more money, of course, in the $8, $9, $10 million price point. - So what would you say is some advice for people in the marketing space? Or someone who's like on social media, trying to get someone to pay attention to them, or a brand to pay attention to them, or to grow their following? What's like a tip of brands? - Be fucking over at the top. If you go back and look at my branding right now, it's literally embarrassing, 'cause it was a Miami DJ vibe. What's my aesthetic when I started my agency? - Stop. - 'Cause I commanded attention, 'cause I knew I needed a natural to splash in, and be ridiculous, and be crazy. That might not be my style, but every day I'm just in all black, and like a Jordan. But I mean, be ridiculous. Be over the top, be extroverted. You think A-list celebrities are average, and they're undercutting themselves, and they're being quiet, no fuck, no, they're loud. They're extremely loud. - Exactly, that's why I'm really just not as successful, 'cause I'm not loud. You know me, I like to live in my own little bubble. - This bitch is so loud. - I like to live in my own little bubble. Or you five it with your bubble. But I will say that when we shot your last shoot, I like that you were like the more glam outfits, have the basic one, you wanna be yourself, and you have an identity, and that's what I'm saying. You need to have an identity, and you don't need to be afraid about what people are saying. And I think in your 20s, you really need to gamble. You really need to gamble on yourself, and do some scary shit to get where you need to be. - Yeah, so that was too late. - I'll tell you though, I mean, I remember being a kid, like a teenager, or like even in college, and I had a vision. I was like, I'm gonna do something, I felt it. It's like a six sense, I felt. And it's not an ego thing. It's something about I want to get there, I will be there. And so I just have constantly had a vision. And I think you have to really sit there and say, what, get clear on what is that vision? Who do I wanna be, and where do I wanna be? And so I'm just free-balling and throwing a dart at the board and hope it works out for you, you know what I mean? - Exactly. And not being a slave to literally everyone and everything. Like you have to have your identity. - I've been there, I mean, I will, you know, I work a lot. I mean, still to this day, I work about at least 60 hours a week. So I mean, you have to, in your 20s, it's not about being comfortable, Dylan and I. I joke all the time, we've been in a renovation for two years. It's another investment property that we're investing in. We're flipping and living in it. And me and Dylan joke all, I joke, no one doesn't love it. But I'm like, we never kitchen for nine months. We are always putting everyone's houses before ours. But I'm gonna sell that house before I turn 30 and make seven figures. So I mean, you have to be uncomfortable to get comfortable. And I don't deserve to be comfortable right now. If I wanna be where I wanna be in a few years. - I love you and I love that mindset. - I don't deserve it. - Because it's like-- - This ain't tidal bullshit. Y'all got to stop with that. Like, it's not gonna fall on your lap. Mommy and daddy ain't gonna save you. I got cut off, I had to figure it out. I was figuring out credit when I was 18 years old. Had two jobs going to school full time, two degrees. It was exhausting. - Well, literally, I say, like, when? - It wasn't fun. - I literally say, when my dad cut me off. - I really had to like call my mom and be like, how do you write a check? - Yeah, I remember we talked about that, yeah. - Like, had no idea. But I say it's the greatest thing that could have ever happened to me. - And Julie says, sweet about she was hard-working that you got cut off. - Yeah. - She's a big angel, baby. - She tries to keep peace, but, you know. - Yeah, I always tell my friends and I have clients all the time and they spool the hell. Their kids are my honey. - 18, cut them bitches off. Cut it, cut it, cut it, cut it, cut it. Because they are not gonna learn how to be self-sufficient adult if you literally don't cut them off. They're gonna be relying on you as an adult. And your adulthood from 18, college like, college year, 18 to 22, that is pivotal where it is make or break time. And really, this sounds dramatic to you, but this is my honest to God church. 18 to 22 is your time where it depends on the rest of your life. - Amen, yep. - I think who you show up and college and how you figure that out, the people who had the jobs, and I'm even talking about myself here, but my friends who also work during college, they are successful today. And I have some friends who are just starting really in their career at 25, 26, and that's behind, in my opinion. - Yeah. - I was on the second and third company at 25, 26, you know what I mean? - Exactly, because, you know, fortunately for them, they had parents who were gonna do everything until they graduated college versus, once you have to struggle a little bit. - Struggle. - I love to see a kid struggle. Diamonds are made under the rough darling. - I love that. - I mean, I struggle, but I remember being like, am I gonna put gas in my car this week? What are we doing? Or are we gonna buy and liquids into Target for buy one, get one this week? - Hey, sometimes you gotta do what you gotta do. - And now I'm at Hallsfield if I wanna wagoo or some risotto for dinner, and this is already martini. So life is where it needs to be and where we're meant to be right now. - So enjoy your risotto martini. Savannah got me home with to Halls. Remember when we went for lunch, and you got that like poke bowl? - I didn't even know they had it, girl. - Fine. - And me and Savannah were at a business meeting. I was like, "Sman, I can't pass that platter. I'm gonna get a little bit of that." - Literally. That was like our first time like, really? 'Cause I could say Nashville's big city small town. Like we had interacted with each other, but it never really spent like time together. - You were also running through so much. That was right before your parents got out. - Yeah. - I remember a lot of our lunch was like, you were getting calls, like it was like, I think like a week or two before the taught - Yeah, it was right before. - Right before. - That was crazy. - That was. - And honestly, I like, commend you for that. You were a mother and a sister during that time, and that shit was hard. - I love it. - And I saw you on. You were making money. You were working, you were investing. - I don't have a choice. - I had time for dating back then. I don't think you were dating. - Well, remember I was. I was, but it was long distance. Remember that. - Oh yeah, you're home. - Yeah. - That was the one. - That was the one. - Thank God he's gone. - Yeah. - No, no, that was not the one, baby. - No, no, no, no, no, no, no. - No, that was the one that was. - Yeah, but it's. - Host the way, go, my friend. - See you later, girl. - I am dead. - Now we're in Florida saying, you know, where should we live? - Yeah, exactly. - We're about the five acre lot of the sinnecral lot. It's different times now. - See, the times are great now. - The times are good. - We're thankful. - We're so thankful. - We're so thankful. - Okay, so I have a stack of hot topics. - Oh, I'm so excited. - Okay. - I love the hot seats. - All right, so I have a stack of hot topics. - Okay. - I read it, we count to three, and we both say our side at the same time. - Oh, shit, okay. - Can't be copying each other. And if we disagree, we're figuring it out. - We're gonna figure it out together, baby. - Tagged post on your own grid, genius or desperate. - Oh, oh, I got one for this. - Tagged post on your own grid. I don't know if I understand this one. - So like you're tagging yourself in your own photos. - Oh, I think that's so desperate. - Oh, I think genius and hear me out marketing mine when someone goes to click it. They have such an easy transaction. Just clicking your apps and go to your Instagram. That's more reviews, more engagement, very quickly. I'll always tag myself. And I need my tag photos to look good 'cause they're coming from me, baby. - I'm in control. - I gotta be in control. - So you tag yourself in your own-- - Oh, all the time because that transition of clicking my app-- - I didn't even know you could do that. - Yeah, you just tag yourself. I do that all the time because it also auto-populates more content in your tag photos too. But yeah, I think it's genius. I think people who think it's desperate need-- we need to tell them how to use it. - How to do it. - All right. - More engagement. - Kendall Jenner's tequila growing while fewer people drink. Real business or famous face? - Oh, famous face. - Famous face. - I love Kendall and I love her. - I love her. - But it's like, I see. I know for sure. - Yeah, we should have. I'll call for him, it's clomoney honey. - I know. - Clowy was a part here. And we will remember her OG days. If someone's got a liquor company, it should have been her 'cause that bitch was fun. - I know. - That bitch was fun. - It really should have. I just, I'm not feeling sexy and all horny when I'm drinking some, you know, some Kendall Jenner tequila. - I love you. - Maybe some George Clooney, because of me, you guys, we can talk about that now. I'm gonna come over to George Clooney and have some customers. - Perfect, but it is true. Like, it's just reality. If you are a famous face, you automatically have an upper edge. - I'll be honest, I can't think of like a celebrity brand that is like, where they're the face, like George Clooney, for example, cost me a ghost, he's not like all over the packaging. I can't think of a one personally that I've, like, love. - Yeah. - That genuinely, I think, is an amazing product. - For sure. - Maybe they're just not coming to mind, but. - Olivia Rodrigo's melting dress, iconic or gimmick. - I can't. - I fucking hate Olivia Rodrigo. And let me tell you why. That bitch never paid, you know, she was 17, 16, she not paying bills tax, it's just wham wham wham wham, complain complain about men, honey, you haven't lived, pay a bill, pay a tax bill, pay something, I don't know, pay a bill before you just complain, complain, complain. So whatever you do, I don't, I don't want you to look at it. You just, you just a complainer, you just a little bitch. - Oh my God! - I mean, let me tell you, you listen to her music as wham wham wham wham wham, negative. I will give you this, I'm gonna go back for a second though. I hear she does amazing charitable philanthropic things. - Okay. - I used to, where we're just complaining about men and you were in high school, now you're an adult and you're grown up, I can't listen to it, honey, there's enough heaviness in the world, I need to be, up, up, up, up, up, up, I need some EDM, something to get me going, honey, something. - I am dying! - And I'm like, pay some bills, get some life experience before you complain, complain to the mind. - Well, did you see what happened to her? - What? - So her, like, designer. - I saw the dress video. - Yes, the dress video. - She was tearing it off. - Yes, because the designer is self-taught, the designer did a video, how she got fired, she understands, you know, she has-- - Olivia, fire, yeah. - She understands. - Not very philanthropic, Olivia. (laughing) - She understands, but, you know, she didn't have proper training, she's self-taught, she didn't realize that this fabric wasn't gonna interact well with water. And, but I thought it looked really intentional and cool. - I will say one of my favorite videos ever seen, I think it's Bella or Gigi, I don't know which one of the Hedids, but they're on a runway and it's where they're spraying a dress on them and then it forms, it's like a liquid and then turns into a dress, that was hot. - That's cool, I like it. - That even fit to my interest, honey. Their bodies look great. - Venmo Request a Friend. (laughing) - Oh, Venmo Request a Friend after dinner. Okay, or rude? - Hmm, I think it's rude. - I'll tell people to, if they, if the bill will say, it comes as like $900, just like four or five of us, or something like that. Yeah, but I mean, I'm not gonna probably, Venmo Request them, I'm just gonna, maybe they'll send it to me or not. - Yeah. - I don't really. - See, I don't know. - But if you put your credit card down, it's called Russian Let AMX Edition. - Yes. - So I mean, good luck. And if you want them. - I don't know, I think, if I'm with a group of friends, it's like, all right, I take care of it this time, you take care of it next time. - See, I do a separate club of my friends all the time and we'll like split the bill 'cause we really like to go to nice places. I'm not gonna stick somebody with like a thousand dollar a separate club monthly bill. But no, I don't really Venmo Request them. - I think the Venmo Request thing can, I don't, if it's a crazy amount, okay, but it's like, okay, I had the cheese pizza and the beer. That equates to $15, semi like one. - No, no, no, no, no. Now the bill is like, you know, $100, $100, yes. But if it's like, $40, $50 now. - No. - I'm not cared about that. Posting someone's house tour without tagging them. - Oh, or are you talking about tagging the agent or the client? - I think just maybe in general, like if someone were to post a house tour of like your house and didn't tag me. - Are you better tag me, girl? I've been enslaved to make that house what it is. I've done work, I'm gonna stay up all night. I'm talking to Hong Kong, Shanghai, I'm getting materials, you better tagging that house. - There was a lot of sweat and tears that were tagging, okay? - Sweat and tears and lots of wires, honey. Lots of transfers to get the house where it needs to be. - We're applying Ha Ha to a long text. - I mean, put a gun in my mouth, that's terrible. That's like, send in a bitch a game of pool via I message. After they don't pour your heart out, team I as well, just kill yourself at that point. - Ha Ha, I'm done. - Like a game up, but you know when they send a ping pong or the full game. - I love those. - I love the means where they send in like a text where it's just their heart poured out and someone sends up a game back. - Yeah, that is, yeah. - I mean, social suicide, yeah. - I mean, yeah, but I'm kind of guilty of that. - If you ever do that to me, I'm pulling up to your house, I'm knocking on your door. I'm going to have a chat in the kitchen. - Or else, there are no's, I'm bad. - No, I text this event on her birthday. Maybe she will reply to me. - No, I do. - We'll reply to a week later, honey. She's got lots of fans, people. - I reply to a week later. - A week later. - Hold on. - She's trying to find that phone in the sofa. - How many texts? - Please don't try to explain what he's saying. - She's like, "I'm red right now." - About 800. - Yeah. - About 800. - So. - We're praying for her. We're for a center of thought, our T's and P's. - I think I should just need to click red, like read all so that it just starts over. - I'm so ADD and ADHD that I'm just going to an audio message real quick, a little voice memo, bam, bam, bam, and keep it running. Keep it going like a little squirrel. Bounce around Nashville. - Obviously, you don't have say any names. What's the worst client request you've ever gotten? - Okay, oh God. - You guys questioning whether you should say it or not. We're turning red. - I'm turning red. - I had a client years ago, we were on a shoot for, and I'm not gonna say what kind of client was, it was a team shoot, and there was a very sweet woman on the team, and she, the person who's in charge didn't like what she was wearing in the shoot, so she made me put her on the outside of every single photo, and it made me really sad, 'cause one was really sweet. - Stop! - And the one was very loyal to the group as well, and got shoved on the edge for every photo, and it made me sad. I didn't like that shit. 'Cause that girl was my home girl, honey. I was about to put her ass in the middle for every shot, 'cause she's nice, and they made me put her on the edge. I would think that was just after I left that shoot, I just felt like Mean Girl energy, and I was like, "Yeah, I can't do this." - No, and then I ended up not working with the client much longer after that. - Good for you, a shoot that went off the rails. - Oh, I mean, when I was in music industry, I had a wee backstage like a young thug, a breakaway, and that would get crazy. - Stop, you would do what? - So I did social content too. I did some separate breakaway music festival, and we had, like, we'd be backstage with like, future young thug, and they would just be wild, honey. And they would bring future when he came to his set, he had like 20 or 30 people surrounding him. He had a posse on that jet, honey. It was crazy. I'm like, do you want to just put 20 or 30 people on this one plane to get here? - Literally, yes. - I'm like, that plane going down. - Literally. What's the craziest thing you used to shoot a good bit of wedding, right? - Yeah, I started a wedding company called The Notting, and I honestly got so busy with my agency and then investing in real estate that now only takes so many a year, but some, yeah. - What's the craziest thing you've seen at a wedding? - Oh gosh. Me questioning if the groom is into the, into the bride or into one of his groomsmen. - No, oh my God. - Yeah, a little confusion. - Are they still together? - Oh. - This was years ago. - That's, I was quite confused. 'Cause there was more energy between the parties and the men and the groomsmen section rather than between the husband and wife, marriage. - That's a lot of ways. - That was a little confusing for me. - Okay. - But you know, to each of his own, tomato tomorrow. - The listing that looked nothing like the photos. - Oh my God, this happens all the time. Please, my advice to you. And sometimes it's even the opposite. It was photographed terribly and you get the house that's actually really good. - Yeah. - But yeah, I had one where, and a lot of buyers will literally not paint their houses they'll make them, like you'll go in a crazy house, be red, yellow, purple, whatever. And if they would just paint it white, it would be a stunning house, but they end up, they could spend $10,000 painting the house, but they don't, and they end up losing 50, 75,000 on the purchase price, because they just won't paint the house, and it looks terrible, purple, blue, and orange, and yellow. - Yeah. - So sometimes, I mean, the listing photos, I mean, just do a little editing or something. - Just get it out there. - Just stop there. - Let's hire a real team darling. - Okay, so you and I both been in Nashville long enough. - Yes. - Have, I think, say we're somewhat locals, we can have an opinion about it. So this is Nashville unfiltered. The stuff locals say in the group chat, but never say on the internet. Bachelor rats, around 13,000 a year. Love it or over it? - Oh God, the woo girls, I'm so tired. - I hate the woo girls. - Girls, you know, your booster are a common. I appreciate the money. - We love it. - We love it. You're not making me necessarily money, 'cause I have my clients here locally, but you know, I appreciate what you're doing for the community, but maybe I'm, if I, if it's a Thursday, honey, it's 10 a.m. and I gotta go to a meeting and you're screaming to me off of a bus, woo, woo. I'm just, it's gonna piss me off. - Yeah. - When I lived, when I lived on music row and they would try to buy my condo. - How often was it a lot? - Oh my God. - Did you hear my 12 12 2? - Yes, everywhere. - 'Cause 12 12's hot, I mean, it's a tall building. - Woo, woo, woo. - It was a lot. - Yeah, they're called the woo girls here in Nashville, honey. - Yeah, so we're over it. We're tired. - We're just overrated spot and most underrated spot. - Oh my God, most overrated, y'all go LA Jackson. - Yes. - So I don't even know if it's open anymore, isn't it closer? - I don't know, but LA Jackson, I would go there and spend what I would spend a New York city on a martini and then it was just a bunch of young people who had no business. They didn't be at home working, making money, honey, instead of spending $28 on a martini. Get you ass home at work. - Most underrated. (sniffing) - Oh my God, I love Iggy's and Wedge, what he used to know if you're ever eating there. It's fine. - Oh my gosh, yes, it's good. - It's good. I love the whole lotto. - Okay, we need to get a plotter there. I don't think I've been there. - Plotter, it's so-- - I want to love Restoration Hardware. People make fun of me all the time. - Oh my, that is my husband, my spy. - I'm a little VIP at Restoration Hardware. They take good care of me there. I'm going there tonight, actually. I go at least twice a week. - Oh my God, it's my favorite. - They take really good care. I've gone to the opening in Milan and opening in Paris when I got engaged and it was amazing. Honestly, they're designed-- - I hate you. - The new build look that you would ban. - Oh my God, these tiny, skinny rat houses. - Yes. - This is the long-- - You know what I'm getting tired of? - I want to see shotguns in New Orleans. It's not Nashville, honey. And I only like going to New Orleans so much. They belong there and on here. - You know what else I'm tired of? These all black houses. - See, I think you do all black right. If you do a cedar shaker of copper gutters and it's maybe black fox with dark brunette brown, it's like a caviar black with light stone. There's a way to get around it. There's more brunette than black. - Okay, I like that. Would you tell a friend to move? here right now. You know, Nashville is not a W2 city. Nashville is very much a creative. You own a business, your entrepreneur. I would tell you to move here if you're ready to get to work and if you want to create something and I love this city too. I would tell you to move here because we're still on this incline right now that if you do invest in real estate and you talk to someone like me who will give you the ins and outs where I can tell you where to buy you can still make a lot of money be successful. I would say that but I wouldn't be like tell them to move to Broadway because they're just going to be a drunk mess and waste a lot of money and be a be poor. It's very easy. It's very easy to move to Nashville and go down the wrong path. Well, I live like four sales Oak Hill area and I live on a little bit of acreage over there and it's very peaceful but I'm still at two chains a little way on Friday night. I was at Casey Musgraves last night. I'm not so out about. Yeah, exactly. I'm in the streets. You gotta have discipline though because it's it's easy to move here and kind of go crazy. I would say move to Nashville if you want to create something and you believe in yourself. That's gay. Is that sounds okay. Before we wrap up, what would you say is one thing a small business could do this week to just change the game for them? Honestly, lean into humor and trends right now because people want to be able to relate. You're already I think the stat was you already have a one-third in chance. Someone's going to follow a business account. So if you can turn it and add some ethos to it, some emotion, connect as a human and give it a soul, give it a story like a fun story, then I'm gonna be able to connect with that rather than just a business account. I love that. Give it a soul, baby. Give it a soul. So where can people find you? Where can they follow you? My name is at Brent Lines, B-R-E-N-T-L-Y-O-N-S and I own stay on Brent. So I'm here in Nashville come find me. I love it. Our new episode of Unlocked is live wherever you listen to your podcast or you can watch it on YouTube. Also make sure that you go and follow Brent Lines on Instagram as well as Good Girl RX because you know that's just who we are here. It's a brand that I love and believe in and that I created for women just like myself who needed that little extra bit of care. Honey, we all just needed for a little sexy. We'll see you next time. I love you.