The text combines advertisements with a detailed podcast interview. The ads highlight Uber's safety features—like real-time trip sharing and pin verification—and Home Depot's carpet sale, both promoting convenience and security. The core content is an interview with Liorz McGrod about her book *The Ideological Brain*. She redefines ideology not as mere belief content but as a rigid thinking style, comprising fixed, absolutist doctrines and strict identity categories that reject dissent. Using cognitive tests, she shows that rigidity—resistance to change and uncertainty—predicts ideological extremism on both political sides. Her research reveals that ideology shapes physiological responses, such as heart rate reactions to injustice, and that stress heightens rigidity, making people susceptible to authoritarian ideas. McGrod emphasizes that while genetics (e.g., dopamine) create predispositions, they don't determine outcomes; environment and personal choices matter, as shown by people who leave ideological backgrounds becoming more flexible. She advocates for cultivating flexibility through creativity, questioning habits, and embracing nuance, though she admits it's a continuous struggle. The interview concludes with calls for more longitudinal research to understand how brains and beliefs interact over time, aiming to reduce polarization by recognizing psychological parallels across ideologies. Overall, it blends practical safety and consumer messaging with deep scientific insights into human cognition and political behavior.
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A word you hear a lot these days is ideology.
In fact, you could argue this is the political term of the moment.
When Trump is denouncing the left, he's talking about gender ideology or critical race theory
or DI.
When the left is denouncing Trump, they're talking about fascism or Project 2025.
Every look, ideology is being used to explain or justify policies and buried in all that
is an unstated assumption that the real ideologs are on the other side.
Often to call someone ideological is to imply that they're fanatical or dogmatic.
Most of us don't think of ourselves as ideological for that reason, and if someone does call
you an ideologue, you might recoil a little bit.
I mean, sure, you have beliefs, you have a worldview, but you're not an ideologue, right?
Maybe this isn't the best way to think about ideology.
Maybe we don't really know what we're talking about when we talk about ideology.
Is it possible that we're all ideological in ways we don't recognize?
If we could see ourselves a little more clearly, might that help us see others more clearly?
I'm Sean Eileen, and this is The Grey Area.
Today's guest is Liorz McGrod.
She's a cognitive neuroscientist in the author of the ideological brain.
The book makes the case that our political beliefs aren't just beliefs.
They're neurological signatures written into our neurons and reflexes.
That's a fancy way of saying that how we think and what we believe is a product of the
way our brains are wired.
To be clear, she isn't saying that our beliefs are entirely shaped by our biology.
The point isn't that brain is destiny, but she is saying that the way our brains handle
change and uncertainty may shape not only the beliefs we adopt, but how fiercely we
cling to those beliefs.
A book like this feels especially relevant in such a polarized moment because it's
hard to imagine bridging the divide in our society without understanding ourselves and
each other much better.
And part of that understanding is knowing what's really motivating us.
Liorz McGrod, welcome to the show.
Maybe I will ask you to say that again.
I knew I was going to do it, I knew I was going to do it.
I was in my head.
All right, let's try to go home.
Great to be here.
I totally got it right that time.
Yeah, you did.
You did.
This is a very interesting book full of a lot of provocative, compelling claims, and we
are going to get to all of that.
Before we do, I am just curious, what drew you to this question, why ideology?
Well, in many ways, ideology is all around us, but often we don't really know what it is,
right?
And ideology is just a system of beliefs or just a kind of insult we used to kind of demean
someone who believes something totally different to us, which we think is wrong.
And I was really interested in delving into what it means to think ideologically and what
it means for a brain to really be immersed in ideology and whether that's a kind of experience
that can change the brain, that certain brains might be more prone to taking in the ideology
and kind of embracing it in an extreme and intense way.
And that's why in the book, in the ideological brain, I really delve into this question
of what makes people gravitate towards ideologies and what is it about some brains that makes
them especially susceptible?
And in doing that, I'm really interested in thinking about ideology in a more precise
way than we typically think about it as, which is not just as a broad system of beliefs
floating above our heads in an ambiguous way or something that's purely historical or sociological,
but it's something that's really deeply psychological and that we can see inside people's
brains.
Well, let's take it step by step.
What does it mean to think ideologically?
What is ideology?
How are you defining it and how is that different from how people typically define it?
So the way I think about ideology is as really being comprised of two components.
One is a very fixed doctrine, a kind of set of descriptions about the world that's
very absolutist, that's very black and white, and that is very resistant to evidence.
So an ideology will always have a certain kind of causal narrative about the world that
describes what the world is like and also how we should act within that world.
It gives prescriptions for how we should act, how we should think, how we should interact
with other people, but that's not the end of the story.
To think ideologically is both to have this fixed doctrine and also to have a very fixed
identity that you really judge everyone with and that fixed identity stems from the fact
that every ideology, every doctrine will have believers and non-believers and so when
you think ideologically you're really embracing those rigid identity categories and deciding
to exclusively affiliate with people who believe in your ideology and really reject anyone
who doesn't.
The degree of ideological extremity can really be mapped on to how hostile you are to anyone
with differing beliefs, whether you're willing to potentially harm people in the name of
your ideology.
You write that in now quoting, "Not all stories are ideologies and not all forms of collective
storytelling are rigid and oppressive."
How do you tell the difference?
How do you, for instance, distinguish an ideology from a religion?
Is there even room for a distinction like that in your framework?
What I think about often is the difference between ideology and culture because culture
can encompass eccentricities, it can encompass deviation, different kinds of traditions or patterns
from the past, but it's not about legislating what one can do or one can't do.
The moment we detect an ideology is the moment when you have very rigid prescriptions about
what is permissible and what is not permissible.
When you stop being able to tolerate any deviation, that's when you've moved from culture which
can encompass a lot of deviation and kind of reinterpretations where as an ideology there
is no room for those kinds of non-conformities or differences.
What you're doing here and what you're doing in the book that is interesting to me and
novel as far as they know is this reframing of ideology, more as a style of thinking rather
than just a set of beliefs.
As you know, the conventional way to think about ideology has always been to focus on
the content, on what people believe, not how they think, and you flip this around.
What is this understanding? Let us see that other definitions missed.
What that inversion reveals is that embracing an ideology in an extreme way and thinking
really about what are the mechanics of thinking ideologically, what are the ways in which
reason gets shifted, how emotion gets distorted, how our biological and kind of even physiological
responses to the world get distorted, is that we stop thinking about ideologies as things
that just envelop us from outside and that just kind of are almost tipped into us by external
forces and we start to see how it's a much more dynamic process and that we can even see
parallels between ideologues who believe in very different things, in partisans, to completely
different parties, to different missions, but that really it's how they think that's
very similar, even if what they think is very different.
I mean, some people might be more ideological than others, but does everyone more or less
have an ideology, even if they don't?
I don't think in themselves as having an ideology.
- I kind of think about ideological thinking
as something more specific,
that it's this antagonism to evidence,
this very kind of tight embrace of a particular narrative
about the world and rules about how the world works
and how you should behave within that world.
And so when we think about it as that kind of fixed
rigid set of behaviors of compulsions,
we see that not everyone is obviously equally ideological
and I don't know whether there's a perfect human being
completely without any ideology,
but in the book I do talk about, you don't think so.
- I don't think so, I don't think so.
- I think that you can be a lot less ideological
and that's almost the challenge that I talk about in the book
is what does it mean to think non-ideologically
about the world, maybe anti-ideologically about the world
and what does that look like?
- Well tell me how you test for cognitive flexibility
versus rigidity, what kind of survey work did you do,
what kind of lab work?
- So in order to test someone's cognitive rigidity
or their flexibility, one of the most important things
is not just to ask them because people are terrible
at knowing whether they're rigid or flexible.
The most rigid thinkers will tell you
their fabulously flexible and the most flexible thinkers
will not know it.
And so that's why we need to use
these kind of unconscious assessments,
these cognitive tests and games that tap into your natural
kind of capacity to be adaptable or to resist change.
And so one test to do this is called
the Wisconsin card sorting test,
which is a card sorting game where people are presented
with a deck of cards that they need to sort
and initially they don't know what the rule
that governs the game is.
So they try and figure it out
and quickly they'll realize that they should match
the cards in their deck according to their color.
So they'll start putting a blue card
with a blue card, a red card with a red card
and they'll get affirmation,
the kind of positive feedback that they're doing it right.
And so they start enacting this rule,
adopting it kind of applying it again and again and again.
And after a while, unbeknownst to them,
the rule of the game changes.
And suddenly this color rule doesn't work anymore.
And so that's the moment of change that I'm most interested in
because some people will notice that change
and they will adapt.
They will then go looking for a different rule
and they'll quickly figure out that they should actually
sort now the cards according to the shape
of the objects on the cards
and find they'll follow this new rule.
Those are very cognitively flexible individuals.
But there are other people who will notice that change
and they will hate it.
They will resist that change.
They will try to say that it never happened
and they'll try to apply the old rule
despite getting negative feedback,
despite being told that they're doing it wrong.
And those people that really resist the change
are the most cognitively rigid people
that they don't like change.
They don't adapt their behavior
when the evidence suggests that they do.
And what's interesting about this kind of task
is that it's not related to politics at all, right?
It's just a game that taps into how people are responding
to information, responding to rules, responding to change.
And we see how that people's behavior
on this kind of game really predicts
their ideological rigidities, too.
- Can we say that the point here is that
if someone really struggles to switch gears
in a card sorting game like that,
that that says something about their comfort
with change and ambiguity in general.
And someone who struggles with change
and ambiguity in a card game will probably also have
an aversion to pluralism in politics
because their brain process is that as chaotic.
I mean, is that a fair summary of the argument
or the logic?
- Yeah, broadly it is because people who resist
that change, who resist the uncertainty,
who'd like things to stay the same.
When the rules change, they really don't like it.
Often that can be translated into the most
cognitively rigid people don't like plurality,
don't like debate.
They like a kind of singular source of information,
singular argument about a theory,
a single theory of everything.
But that can also, that can really coexist
on both sides of the political spectrum.
So when we're talking about diversity,
like that can be a more politicized concept
that you can still find very rigid thinkers
being very militant about certain ideas
that we might say are progressive.
So it's quite nuanced.
- Are there particular habits of mind
or patterns of behavior that you'd consider
warning signs of overly rigid thinking?
Things that people can notice in themselves?
- Well, it's funny that you say habits of mind
because in many ways I think that habits
are the biggest culprits here.
We live in a society that constantly talks about
how good it is to have habits
and to have routines that you repeat over and over again.
But actually, habits are the way
in which we become more rigid
because we become less sensitive to change.
We want to repeat things exactly in the same way.
And so probably the first step
if you're wanting to be more flexible
in the way you approach the world
is to take all your habits and routines
and interrogate them and think about what it does to you
to be repeating constantly
rather than to be exploring and navigating change.
- I mean, I think it's intuitively easy to understand
why being extremely rigid would be a bad thing.
Is it possible to be too flexible?
Like, what does that look like
at the extreme of flexibility?
If you're just totally unmoored
and just permanently wide open
and incapable of settling on anything,
that seems bad in a different way, yeah?
- Yeah, and what that is is a kind of immense persuadability,
but that's not flexibility, right?
So there is a distinction there
because being flexible is about updating your beliefs
in line of credible evidence,
not necessarily adopting a belief
just because some authority says so,
but it's about seeing the evidence and responding to it.
You write that we possess beliefs,
but we can also be possessed by them.
And that reminds me of Carl Young's claim
that we don't have ideas, ideas have us.
But what are you getting at here?
Like, what does it mean to say that we're possessed by beliefs?
Does that mean that we are being animated
and controlled by them unconsciously
or is it something different?
I think that it means that I'll pause here
to think about the best because it's such a massive question.
What we see with the science,
with the science I've involved in called political neuroscience,
where we use neuroscientific methods
to study these questions about people's political beliefs
and identities is that the degree to which you espouse
really dogmatic ideological beliefs
can get reflected in your body,
in your neurobiology,
in the way in which your brain responds to the world
at very unconscious levels.
And so it becomes a part of us.
And so there's a kind of, I'm losing the word,
but there's a kind of expansion
or a kind of echoing of your thought patterns,
not just in politics,
but that they become part of how you think
about anything in the world
and how your body responds and reacts to anything in the world.
And so our politics are not just things outside of us,
they're really part of how the human body starts to function.
Do you think ideologies can really change us physiologically?
What we see in a lot of studies is that,
and this is obviously a growing field
that there are many more studies to conduct,
but what we see across these experiments
is that ideology really conditions
your physiological responses to the world.
So in one experiment,
they looked at how much you justify existing systems
and existing inequalities.
So some people think that very stark inequalities
are bad and unnatural,
and maybe things that should be corrected.
Whereas others think that inequalities
are fine, they're natural parts of human life,
and maybe that they're even good,
that they're desirable things to have in society.
And what we see is that people who believe
that inequalities are bad,
we see that those people when they look
at videos of injustice taking place of someone,
for instance, discussing their experience of homelessness
and the adversity of that,
their whole bodies react, their heart rates accelerate,
their kind of physiological markers of arousal really spike.
And because they're biologically disturbed by what they're seeing,
they're disturbed physically by the injustice that they see.
In contrast, people who believe that those inequalities
are fine, that they're justifiable,
that they should not change at all,
and that we should continue to have stark inequalities in society.
Those people, when they see that injustice,
their bodies are numb.
They're physiologically unmoved.
They will not biologically be disturbed
by the injustice that they see in front of them.
And so you really see how ideology conditions,
even our most unconscious, rapid, physiological responses.
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Focusing on rigidity does make a lot of sense.
But I can imagine one critique of this being that you risk pathologizing conviction.
How do you draw the line between principled thinking and dogmatic thinking?
Because as you know, one of those codes is good and the other codes as bad.
In many ways, I think that it's not about pathologizing any conviction, but it is about
questioning what it means to believe in an idea without being willing to change your
mind on it.
And I think that that is, you know, there is a very fine line right between what we call
principles and what we call dogmas.
And that's what in many ways I hope that implicitly readers think come to think about and interrogate
is are they holding kind of broad moral values about the world that help them, you know, make
ethical decisions, but also being sensitive to context and the specifics of each situation.
Or are they adhering to certain rules without the capacity to take context into account without
being willing to see all the shades of gray, that a situation might kind of enable and
thinking that taking very strong principled positions is a purely good thing.
I think it's, I would like to challenge that.
I think it gets particularly thorny in the moral domain, right?
Like no one wants to be dogmatic, but it's also hard to imagine any kind of moral clarity
without something like a fixed commitment to certain principles or values.
And what often happens is if we don't like someone's values, we'll call them extremist
or dogmatic.
And if we like their values, we call them principled.
Yeah.
And that's why I think that a kind of psychological approach to what it means to thinking ideologically
helps us escape from that kind of very slippery relativism.
Because then it's not just about, oh, where is someone relative to us on certain issues
on the political spectrum, but it's about thinking, well, what does it mean to resist evidence?
So there is a delicate path there where you can find a way to have a moral compass, maybe
not the same absolutist moral clarity that ideologies try to convince you exists.
But you can have, you can have a morality without having really dogmatic ideologies.
We all want things to make sense.
We want things to have a reason or a purpose and how much of our rigid thinking, how much
of our ideological thinking is just about our fear of uncertainty.
Ideologies are, in many ways, our brains way of solving the problem of uncertainty in
the world because our brains are these incredible predictive organs that are trying to understand
the world.
And also like shortcuts wherever possible because it's very complicated and very computationally
expensive to figure out everything that's happening in the world.
And so ideologies kind of hand that to you on a silver plate and they say, here are all
the rules for life, the rules for social interaction.
Here's a description of all the causal mechanisms for how the world works.
There you go.
And you don't need to do that hard labor of figuring it out all on your own.
And so that's why ideologies can be incredibly tempting and seductive for our predictive brains
that are trying to resolve uncertainty, that are trying to resolve ambiguities, that are
just trying to understand the world in a coherent way.
And so it is a kind of coping mechanism.
And what I hope to show in the book is that it's a coping mechanism with very disastrous
side effects for individual bodies.
Well, yeah, I think the main problem is that the world isn't coherent.
And in order to make it coherent, you have to distort it often.
Exactly.
And I think that's where this can lead to bad outcomes.
But look, so ideologies are certainly one way, maybe the main way we satisfy this longing
we have for clarity and uncertainty.
Do you think there are non-ideological ways to satisfy that longing?
I think so.
But I also think that it's about recognizing that we have that longing and that ideologies
are solutions to that longing.
And maybe by realizing that there's that constructive element to it, that we gravitate
towards ideologies not necessarily because they're true, but just maybe because they seem
at first glance useful or nice or comforting.
I think that already goes maybe some way, at chipping away, at that the kind of illusion
that ideologies try to claim and to establish, which is that they are the only truth and
the theories of everything and that there is no other truth.
And so I think that it's already important to recognize that kind of magnetism that happens
between our minds and these ideological myths.
And I think that there are ways to live that don't require to espouse ideologies in a dogmatic
way in a way that inspires you to dehumanize other people for the sake of justifying your
ideology.
And I think that that lies with thinking about what it means to update your beliefs in response
to credible evidence, living in a society that has information and evidence that is accessible
to everyone, rather than what is going on now with digital environments where that information
that you receive is increasingly skewed, is increasingly selective, and designed to
dysregulate you and to manipulate you rather than to offer you information.
But once you start to battle some of those systemic kind of problems with our information
systems, I think you can do a lot of work to learn how to process information, to respond
to disagreements in a way that is flexible in a way that is balanced in a way that is
really focused on evaluating evidence in a kind of balanced way.
What kinds of ideologies are most seductive to the rigid mind?
I think that in experiments what we find is that people who are most cognitively rigid
will kind of adhere to the most extreme ideologies, but that doesn't have to be a purely kind
of far-right authoritarianism that we most typically are familiar with.
It can also exist on the left, there are also left-wing authoritarianisms.
In the studies we see that the people who are most rigid can exist both on the far-left
and on the far-right, which is important because a lot of times there's been this assumption
that it's only the political right that can be rigid.
But we see that when we measure people's unconscious traits that you can also find that
rigidity on the left and I hope that that's a kind of warning signal for a lot of people
on the left who think that liberalism and the left are inherently about change and flexibility
and progress, well it can also attract rigid minds and so you need to think about if you
want to enact progress that maybe has a liberal flavor to it, you need to think about
how to avoid those.
those kind of rigid strains, the kind of dogmatic conformity-minded, authority-minded way of thinking
that exists on both sides of the spectrum.
To that very point, somewhere in the book, you write that every worldview can be practiced
extremely and dogmatically, and I read that, and I just wondered if it leaves room for
making normative judgments about different ideologies, but let me put that in the form
of a question, do you think every ideology is equally susceptible to extremist practices?
I sometimes get strong opposition from people saying, "Well, my ideology is about love."
It's about generosity or about looking after others, kind of positive ideologies that we
think surely should be immune from these kind of dogmatic and authoritarian ways of thinking.
But in many ways, what I'm trying to do with this research and in the book is rather
than compare ideologies as these big entities represented by many people is just to look
at people and to look at, well, can we find are there people who are extremely rigid
in different ideologies and we do see that every ideology can be taken on militantly.
Not every ideology is equally quick to become in violent or to starting to impose rules
on others, but every ideology that has this very strong utopian vision of what life and
the world should be, or a very dystopian kind of fear of where the world is going, all
of those have a capacity to become extreme.
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How do you think about causality here?
Are some people just constitutionally, biologically prone to dogmatic thinking or do they get possessed
to use your word by ideologies that reshape their brain over time?
This is a fascinating question, and I think that causality goes both ways.
I think there is evidence that there are pre-existing predispositions that propel some people
to join ideological groups, and that when there is a trigger, they will be the first to run
to the front of the line, kind of, in support of the ideological cause.
But that at the same time, as you become more extreme or dogmatic, you are changed.
You are changed to the way in which you think about the world, the way in which you think
about yourself, become more ritualistic, more narrow, more rigid in every realm of life.
So that can change you too.
Just to be clear about what you mean by change, right?
When you say changes are brains, how do you know that?
Are you looking at MRI scans and you can see these changes?
What do those changes look like?
So we don't yet have the longitudinal studies required to see complete change.
But we do have other kinds of studies that look at, for instance, what happens when either
when a brain is in a condition which makes it more prone to becoming ideological.
So for example, what happens when we take people who already have quite radical beliefs,
so radical religious fundamentalists?
We put them in a brain scanner, and we make them feel very socially excluded.
We heighten that feeling that they're socially excluded from others, that they're alienated.
So we take vulnerable minds and we also kind of put them in a more kind of a psychologically
vulnerable state.
And what we see is that then they become a lot more ideological.
Their brains start imbuing every value as sacred, as something that they would be willing
to die for, as something they would be willing to hurt others for.
And we see that these processes are so dynamic that even in conditions where people are stressed
out where they feel lonely excluded, like there aren't enough resources to go around,
their brains demonstrate that kind of, their markers that demonstrate that every value
is imbued with holiness.
And what we see is that there are these experiments that show the arrows pointing one way and also
that people who have experienced brain injury, traumatic brain injury, two specific parts
of the brain, that that later on we see that they're more radical, that their beliefs are
a lot more extreme, that they'll see a radical idea and they will say that it's fine.
And so through these kind of natural studies of either brain injury or about what happens
to a brain that is already radical in those environments, we can get a sense that being
in a rigid environment in an environment that is stressful, that is authoritarian, that
tries to put people into that mindset of thinking about every human being as an instrument
to an end, that that can change how the brain responds to the world and maybe how it's
functions too.
So when these circuits get activated, there are corresponding parts of the brain that
light up.
Exactly.
And that's how you can make the connections.
Exactly.
Yes.
Fascinating.
Now, look, I know you're I know you're being careful about saying causality runs both
ways and surely it does, but I want to push you a little bit and just like how far would
you go in saying that genes determine political beliefs?
Would it be too neat to say that people are born with liberal brains or conservative brains?
So what we do know is that there are genetic predispositions to thinking more rigidly
about the world.
These predispositions are related to dopamine and how dopamine is expressed throughout your
brain.
So that can be about how dopamine is expressed in the prefrontal cortex, the area behind
your foreheads responsible for the high level decision making and the dopamine kind of in
your reward circuitry and the striatum.
What we see is that there are genetic traits that make some people more prone to rigid thinking.
But there's still so much scope for change, these genetic traits are kind of potentials.
They can activate risk, but they can also really be subdued.
And that's where we can look at also how what happens to minds with those genetics predispositions,
but that grew up in environments and upbringing that were much more liberal or that were much
more authoritarian.
Yes.
That is what I found myself thinking a lot about.
This is not straight up determinism you're doing here.
In your words, we're talking about probabilities, not fates.
So our biology opens up certain possibilities that inclines us in one direction or another,
but our environment, our stresses, our communities, our family life, all of that can push us
different ways.
Can you say a little bit more about this tension between biology and environment?
I think there's sometimes the sense that, oh, if you're talking about a kind of biology
of ideology that you're saying everything is fixed and predetermined.
But actually, there's huge scope for change in variability and choice within that.
And what we see in my experiments I've found is that the best reflection of a person's
cognitive style is not necessarily the ideologies that they grew up with, but the ideologies
that they ended up choosing.
So people who chose to enter a dogmatic ideology and kind of embrace it strongly, even though
they grew up in a much more secular, presumably non-ideological upbringing, those people were
the most cognitively rigid.
and ideology is the best reflection of the world.
your agility, whereas people who maybe grew up really ideological but left that environment
are the most cognitively flexible people, more flexible than people who grew up in non-ideological
settings and stayed non-ideological.
And so there's huge range and capacity for choice, and so our biology doesn't predeterminus.
It puts us on certain paths for risk or resilience, but then it's our choices that affect which
of our traits get expressed or not.
How much room is there for agency here, right?
Like if I want to change the way I think, cognitively and politically, can I really do that?
How much freedom do I have?
I think you have an immense amount of freedom, and I think we know that you can change because
people do change, and people do change the rigidity with which they approach the world.
They've changed their beliefs over time, and so if we are all lying on the kind of spectrum
from flexible thinking to rigid thinking and we're all somewhere on that spectrum, we can
also all shift our position.
So how do people do that?
How do they go about bringing that change about?
Well, the first way in which we can understand this is by looking maybe what we would say
maybe the negative change, what happens, what prompts people to think more rigidly about
the world, and the best way, and maybe the most sinister way, to make people think more
rigidly is to stress them out, and we can do that even in the lab, we can stress a body
out by either asking it to do something that would make any person socially nervous, like
standing in front of a big group and speaking unexpectedly, or by asking them to do something
that would physically stress their body out, like putting their hand in the bucket of
ice water, and that just automatically for any person, all of your body's resources get
channelled to dealing with that physical stresser.
And what we see is that even in that immediate moment, like the kind of for three minutes
that pass when your body stresses out, you immediately become more rigid in how you
solve problems, in how you kind of solve all kinds of game mental challenges.
And so you can see that stress is a huge factor that pushes people towards more rigid thinking.
Well, that's a very profound finding in one, I think that maps all into the historical record.
What you find very often in history is that when material conditions and societies decline,
when people get more impoverished and deprived and desperate, they become more vulnerable
to authoritarian or extremist movements, and maybe part of what's going on there is these
circuits that are getting induced in people's brains, that stress, those stressful conditions,
make them, they're prime them to be more susceptible to these ways of thinking.
Yeah, because understanding that a body that is stressed is a body that is more vulnerable to
extreme authoritarian dogmatic thinking, really helps us understand who is most susceptible,
and what times we are almost susceptible, so that we understand why and how maybe malicious
agents can take hold of those experiences of stress, of adversity, of precarity, or lack of
resources, or to actually create ideological rhetoric, that stresses us out, or that makes us
think that there aren't enough resources to go around, that that's a profoundly powerful way
to get people to think in a more authoritarian-minded way. Well, we're in an era, especially in America,
but I think this is also true in your neck of the woods, of highly polarized partisan
politics. Do you feel like this research has some particular insight into that? Do you think
absorbing this can actually make us more intelligible to each other? I think so. I think, first of all,
it allows us, by recognizing that actually people at the very ends of, for instance, the political
spectrum, or people of many different ideologies, when taken to the extreme, actually start to
resemble each other, I think it's probably a very humbling insight, because you realize that,
although you might be feeling like you're fighting for completely different missions, you're psychologically
engaged in a very similar process. And so, hopefully, that is one way to maybe help us understand
each other in very polarized times. But I think that there's also this really profoundly individual
or personal problem here that you have to confront, which is how flexible or how dogmatic are you,
and how would you like to live, rather than just judging other people for their dogmatism?
It's about thinking, well, what are the rules that you impose on yourself or on those around you,
and can those be actually damaging to your mental freedom? Because those rules we impose on ourselves,
yeah, reduce our capacity to think authentically.
The end of your book imagines a mind that's ideology-free. Do you really think that's possible?
Do you think we can live without ideology?
I think we can certainly try, and I think
well-played. I think we can, because I think, you know, starting to shed those ideological,
those really harsh ideological convictions with which we encounter ourselves and others,
is possible, is probably desirable from a psychological perspective. And quite empowering,
it's also a very difficult process, because to be flexible is not just an end state that you arrive
at, and you made it. You're flexible. That's it. You're good. It's this continuous struggle. I even
talked about as a cissophian task, because there are so many pressures trying to rigidify you to
narrow your thoughts that to stay flexible, to stay in that space of being willing to accept
nuance and bigurity is a really, really hard thing. Flexibility is very fragile, but I think it's
also really fulfilling to be in pursuit of that more flexible, ideologically-free way of being.
The sort of flexibility you're talking about is to me not just an intellectual virtue. I think
it's also a moral virtue, in the sense that it enables us to be more open to ideas and people
and more humble about what we don't or can't know. Do you have any thoughts on, do you have any
thoughts after all this research on how to educate children, how to parent, how to teach people
to be anti-ideological in the way you defined it? In many ways, there were too many different ways
to answer that question. No, please start over. I think one of the most profound insights from
this research is that when you start to embody flexible thinking in your everyday life,
in the way in which you psychologically approach the world, that will bleed into the way in which you
evaluate moral space, the political space, the ideological space. And so if we wanted to cultivate
that flexibility in children, in fellow adults, it would be about encouraging that kind of
flexibility in all things. And that flexibility, like we talked about, is not just this endless
persuadability or kind of wish-washingness. It's this very active stance where you're trying to
think about things in the most wide ranging, anti-essentialist way. And so teaching people to think
really creatively, of course, we also need them to, we need to teach them to be critical thinkers,
but to be really creative in any domain, not just in art, which tries to demand creativity,
but in every realm of life, rather than repeating your day in the same way again and again,
how do you incorporate change? How do you incorporate thinking outside the box,
breaking down essences into kind of new ways of thinking? So teaching people to be more flexible,
original, creative, imaginative in that way, I think it's something that education systems and
families can do, and hopefully they should. As you said earlier, we're very much in the beginning
of this research. Where does it go from here? What do you think is the next frontier of political
neuroscience? Where we go from here is to continue to tackle those questions about causality,
to really learn to see how ideologies can change the human body, the human brain, how it responds
to the world, and also how what we bring to the table, I think continuing to understand that
that requires studies of people over a long time, over their whole lives, to see how people's
changes and their psychological kind of expressions can map on to their ideological commitments.
And I think now is probably a very good time to do it because there is a lot of change.
People are both becoming at times more dogmatic, more extreme, but also changing allegiances
at paces that
maybe we haven't seen in a long time. And so this is a great moment to stop thinking about things
purely as the political left versus the political right, but evaluate any ideological commitment,
whether it's nationalistic, social, religious, environmental, any kind of ideology,
to start to see those parallels. And kind of like you've been hinting at, well, what are the
differences? When does it matter what you think and not just how you think? So there's a lot of
exciting science to do there and it'll be interesting to see where it goes. I think that's a good
place to leave it. Once again, the book is called The Ideological Brain, The Radical Science of
Flexible Thinking. This was a lot of fun. It's a great book. Thank you for coming in. Thank you so
much. All right. I hope you enjoyed this episode. One thing I really appreciate about what this
book is doing is that it just speaks to how complicated we are and how complicated our beliefs
are. And that should be humbling in a lot of ways. But as always, we want to know what you think.
So drop us a line at the gray area at Vox.com or you can leave us a message on our new voicemail line
at 1-800-214-574-9. And if you have time, please go ahead, rate, review, and subscribe to the pod.
This episode was produced by Beth Morrissey, edited by Jorge Just,
engineered by Christian Ayala, fact-checked by Melissa Hirsch, and Alex Overington wrote part of the music.
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Podcast Summary
Key Points:
Uber's "Share My Trip" feature allows users to share live trip locations with trusted contacts for safety, with examples like parents tracking a daughter's return to college.
Home Depot promotes a "Buy More Save More" carpet event (Aug 27–Sep 13, 2026) offering up to 15% off installed carpet, with installation from $0.49/sq ft.
The podcast episode features cognitive neuroscientist Liorz McGrod discussing her book *The Ideological Brain*, defining ideology as rigid doctrine plus fixed identity, distinct from flexible culture.
Ideological thinking is measured via cognitive tests like the Wisconsin Card Sorting Test, where rigidity predicts resistance to change and intolerance of ambiguity, across both left and right extremes.
Ideology affects physiology—e.g., those who justify inequality show numbed bodily responses to injustice, while others react with arousal—and stress increases rigidity.
Biology (e.g., dopamine-related genes) predisposes but doesn't determine ideology; environment and choice play key roles, and flexibility is fragile but attainable.
McGrod suggests cultivating flexibility through creativity and questioning habits, and calls for longitudinal studies to explore causality in political neuroscience.
Summary:
The text combines advertisements with a detailed podcast interview. The ads highlight Uber's safety features—like real-time trip sharing and pin verification—and Home Depot's carpet sale, both promoting convenience and security. The core content is an interview with Liorz McGrod about her book *The Ideological Brain*.
She redefines ideology not as mere belief content but as a rigid thinking style, comprising fixed, absolutist doctrines and strict identity categories that reject dissent. Using cognitive tests, she shows that rigidity—resistance to change and uncertainty—predicts ideological extremism on both political sides. Her research reveals that ideology shapes physiological responses, such as heart rate reactions to injustice, and that stress heightens rigidity, making people susceptible to authoritarian ideas.
, dopamine) create predispositions, they don't determine outcomes; environment and personal choices matter, as shown by people who leave ideological backgrounds becoming more flexible. She advocates for cultivating flexibility through creativity, questioning habits, and embracing nuance, though she admits it's a continuous struggle. The interview concludes with calls for more longitudinal research to understand how brains and beliefs interact over time, aiming to reduce polarization by recognizing psychological parallels across ideologies.
Overall, it blends practical safety and consumer messaging with deep scientific insights into human cognition and political behavior.
FAQs
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Pin Verification gives you a unique pin in your app before a trip starts. You tell the pin to your driver, who enters it in their app, confirming you're in the right car and the driver has the right passenger.
The Buy More Save More event runs from August 27th through September 13th, 2026, offering savings of up to 15% off installed carpet projects.
The ideological brain refers to the idea that political beliefs are not just opinions but are shaped by neurological wiring, influencing how we handle change, uncertainty, and rigid thinking.
Ideology is defined as having two components: a fixed, absolutist doctrine resistant to evidence, and a rigid identity that judges everyone, leading to exclusive affiliation with believers and hostility toward non-believers.
Culture allows for eccentricities, deviation, and reinterpretation, while ideology imposes rigid prescriptions about what is permissible, tolerating no non-conformity or difference.
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