The Real Impact of AI on Creatives — What the 2025 Data Reveals

Welcome everyone to the talk from We and the Color. It's really great to have you with us today. - Great to be here. - We're opening up a conversation that's, well, it's got everyone talking, hasn't it? From the newest design grad, right up to the most experienced creative directors, we're talking about artificial intelligence, AI, specifically in the creative world. It just feels like, gosh, hardly a day goes by without some new development, a new tool popping up, another debate about what AI means for our industry, for your career, for, well, how we actually create things. - There's definitely a buzz sometimes, a bit of an anxious energy around it all too. - Exactly, anxious is a good word for it sometimes. - And what we've seen, you know, is that these discussions often swing wildly between two extremes. You get the panic on one side. - Oh yeah, so robots are taking our jobs, headlines. - Right, dire predictions, creative obsolescence, it's just around the corner, that sort of thing. And then on the other side, you have this almost, well, utopian optimism, a brand new golden age where everything's effortless and scalable. - Yeah, click a button, get a masterpiece. - Kind of, so our mission today, really, is to step out of that, that battlefield of extremes. - Good way to put it. - We wanna move past the speculation, past the, you know, the gut reactions, and actually explore the nuanced reality, what's really happening. - Okay. - We're gonna ground this discussion in concrete data. Really recent stuff from Q2 2025. So this isn't just crystal ball gazing. - No guesswork. - Exactly. It's about giving you a clear, factual picture. Where do we stand right now? What does it look like we're heading? - And this isn't just, you know, some academic thing. This conversation is really designed to be directly relevant for you. Whether you're a graphic designer, maybe an illustrator, perhaps you're part of a busy design agency. The whole industry is going through this massive undeniable change. So understanding these shifts, not just like intellectually, but practically, well that's key to navigating it, isn't it? - Absolutely, thriving, not just surviving. - Right, so let's stop guessing. Let's look at what the numbers are actually telling us. Let's see the real landscape. The unstoppable ascent of AI and creative workflows. Okay, so let's maybe unpack this from the big picture first. Because the sheer economic scale of AI now, it's genuinely astounding. - It really is. - When we talk about AI today, we're not really talking about some niche tech anymore, are we? Something hidden in a lab somewhere or just in sci-fi movies. - No, not at all. It's really become a dominant economic force. Almost like of a foundational layer across nearly every sector. - Right, affecting everything. Healthcare, finance, manufacturing, and maybe surprisingly for some, the creative field. Which is actually right in the middle of this revolution, isn't it? - Smack bang in the middle. It's fundamentally changing how industries operate, how value gets created, how business gets done. It's huge. - Okay, so give us the hard numbers then. How big are we talking? - All right, so consider this. The global AI market, and this is covering all its applications, right? It hit a pretty staggering US 184 billion dollars in 2024. - 184 billion dollars. - Wow, yeah, that number alone is impressive. But it's the projected growth that really grabs your attention. This market is on what you can only call a blistering trajectory. - Okay. - It's expected to skyrocket past US 826 billion dollars by 2030. - 800, wow. From 184 to over 826 billion by 2030. - Exactly, and that represents a compound annual growth rate, a CGR of nearly 36%. - 36% CAGR, let's pause on that. What does that actually mean? A 36% growth rate year after year. - Well, it's not just steady incremental growth. It's an explosion. It really signifies this massive wave of capital being poured in. - Right, and-- - Billions flowing into startups, into R&D, and the big tech companies into integrating AI capabilities everywhere. And this sort of torrent of innovation is hitting all sectors. For the creative industry specifically, this means a constant accelerating stream of new tools, new workflows, and fundamentally new opportunities. - So it's changing everything from the first spark of an idea right through to the final polished delivery. - Absolutely, it's a foundational shift. And that's the key point, isn't it? This isn't some abstract thing happening way over there in Silicon Valley Labs. - Not at all. - It's happening right here. In your studio, in your agency. You're probably already seeing AI features sneak into the software you use every day. - Often quietly. - Or maybe your clients are starting to ask about it, right? Asking about AI integration in their projects. - Yeah, definitely seeing more of that. - So this huge economic force isn't just theoretical. It's shaping the practical reality of your daily creative work. It's affecting competition, setting new efficiency benchmarks, changing client expectation. - Completely. Clients are becoming much more aware of what AI-powered creativity can potentially do. - Okay, so that's the big picture. What about the tools specifically for creatives? Like image generation, text, video? - Right, let's zoom in on that. The specific market for creative AI tools. So software designed to generate images, text, video content, the core outputs for many creative pros. Even just within that specific segment, the growth is equally dramatic. This market alone has expanded by over 30% year over year. - 30% year over year, just for the creative tools. - Just for the creative tools. And it's now valued at around US $12.6 billion. - $12.6 billion. Okay, so this isn't some future theoretical market. It's active right now. - Very active, rapidly expanding. It clearly shows there's commercial viability and growing demand for these specialized tools. - And this is where it gets really, really interesting for me, the speed of adoption. How quickly are firms actually using this stuff? - It's staggering, honestly. The data tells us something quite remarkable. An incredible 78% of creative firms are already using AI in some capacity. - 78%, nearly four out of five. - Yep, just let that sink in. Nearly four out of every five creative businesses have already integrated AI somehow. That's not a slow rollout. - No, that's not dipping a toe in the water. That's jumping in. - Exactly, it's a widespread rapid embrace. It points to a fundamental shift in how creative work is being approached at an institutional level. - Do we have any sort of everyday examples, like tools people are actually using? - Yeah, absolutely. Take Figma, you know, the design platform so many people use daily. - Use it all the time. - Figma reports that a third of its users are now launching AI-powered products using their platform. - A third, wow. - And get this, that's a 50% jump from just the previous year, 50%. - Okay, so that's huge. Just designers aren't just playing with AI features. They're actively using them to build new things. - Precisely, build new products, innovating at a pace we haven't really seen before. - So what's the takeaway from all this adoption data? - Well, it provides undeniable confirmation of a fundamental shift. AI isn't, you know, some peripheral tech anymore. It's not a nice to have. It's rapidly becoming standard. An expected part of the creative toolkit. Think of it like, well, you wouldn't expect a modern designer today to work without knowing Photoshop or Illustrator, right? - Of course not. - The expectation is quickly forming that they'll also have skills in, or at least access to AI capabilities within their workflow. - So it's setting a new baseline for efficiency, capability. - Exactly, a new elevated baseline for competitiveness across the whole creative landscape. The bar's been raised. And those who adapt are gonna have a distinct advantage to financial currents, AI's impact on revenue. - Okay, so whenever a new technology like this comes along and starts changing everything, the first question everyone asks, especially if you're running a business or just trying to manage your career, is always about the money, always? - The bottom line. - How does AI actually affect the bottom line? Does it help us earn more? Or, and this is a big worry for a lot of people, does it just drive prices down, a race to the bottom? - It's the crucial question, isn't it? The million dollar question, or maybe the billion dollar question now. - Oh yeah, probably. - And the picture that's emerging is, well, it's far from simple. It's nuanced. It really depends on where you sit in the whole creative ecosystem. - Okay, so break it down for us. Where should we start? Maybe with the big players. - Let's start with a giant like Adobe. I mean, they're so central to almost every creative professional's daily life. - Absolutely, creative cloud is everywhere. - So in Q2 2025, Adobe reported record-breaking revenue. US, $5.87 billion. - $5.87 billion, okay? - That's an 11% increase year over year. Pretty impressive. But here's the key detail that makes this figure so important for our conversation. - What's that? - Adobe didn't just, you know, coincidentally see this growth happen while they were rolling out AI. They directly, explicitly credit this big increase to the successful integration of their AI tools. - Ah, okay. So they're saying AI is driving the revenue growth. - Directly. We're talking about things like Firefly, their generative AI model. - Heard a lot about Firefly. - Acrobat AI for documents, Gen Studio for content creation, all woven into the creative cloud suite that so many of you listening probably use every day. This isn't just adding bells and whistles, it's fundamentally boosting the core value of their entire software package. - Okay, so they're making real money from AI features. - Oh yes. They're already generating over US $125 million in AI specific annual recurring revenue, ARR. - Annual recurring revenue. So that's predictable income from AI subscriptions and services. - Exactly, and they don't expect it to stop there. They actually anticipate doubling that figure by the end of the year. - Doubling it, wow. Okay, so for Adobe, AI isn't just an experiment. It's a serious growing revenue stream. - Absolutely. It's commercially viable and it's scaling fast for them. - So looking at these Adobe numbers, what does it tell us about the big software companies in this space? - Well, it clearly shows there's immense commercial value in not just building AI tools, but integrating them strategically and selling them effectively. - Right, it's not enough just to have the tech. - Exactly, they've created new value propositions within their existing ecosystem, making their software even more essential for creatives. It's not just about selling more licenses, it's about making the platforms much more powerful, much more efficient, and ultimately more valuable to users. - And that fuels their own financial success. And so that's a precedent for others, presumably. - Definitely. It raises the bar for what users will expect from their professional tools across the board. - Okay, so that's the picture for a giant like Adobe. What about design agencies or individual freelancers? Is it the same story? - Now that's where the picture gets, well, more intricate, often more challenging actually. - How so? - Well, the data shows that 75% of agencies have adopted AI mostly for internal efficiency games. - Right, making their own teams faster. - Yes, but many are currently absorbing the costs that come with it. New software subscriptions, which aren't always cheap. The investment in training their teams to actually use these tools well, which takes time and money. - Yeah, the learning curve. - And just the time needed to integrate these new ways of working into their existing processes. And crucially, many aren't immediately passing those new costs onto their clients. - Ah, okay, so they're eating the cost initially. - Often, yes. Which can result in a squeeze on profit margins, especially in the short term. They're making an investment in the future really, but it has an immediate financial impact right now. - It's a long game, but with short term pressure. - Exactly. - Is there any like real world example that shows this dynamic? - There is actually. There's a really groundbreaking study from a Chinese art outsourcing platform. It gives a fascinating glimpse into this interplay between cost, volume, and revenue. - Okay, tell us about that, a Chinese art outsourcing platform. - Yeah, so the study's findings, at first glance, sound pretty alarming. It found that once generative AI tools became widely used on the platform, the average price per individual design order plummeted. Dropped by 64%. - 64% drop. - Ouch, that sounds bad, like really bad. - It does, doesn't it? Imagine your rates being slashed by nearly two thirds. You'd be seriously concerned. - Definitely, it sounds like that raised to the bottom we were worried about, commoditization. - That's exactly what it suggests on the surface. AI makes basic stuff cheap and easy, driving down the value of individual pieces. Bleak picture, right? - Yeah, but I feel like there's a butt coming. - There is a crucial twist, and it completely changes the story. - Okay, let's hear it. - Simultaneously, while those individual prices were tanking, the total volume of orders placed on the platform skyrocketed, went up by an incredible 121%. - Oh, 121% increase in the number of orders. - Exactly, so think about it. Even though each piece was way cheaper, the massive explosion in demand meant that the overall revenue for the platform, and by extension for the creatives actually doing the work, went up. - It went up, despite the price drop. - Yep, an overall revenue increase of 56%. - Okay, that completely flips the script. Price per piece down 64%, volume up 121%, overall revenue up 56%. - Line bending, isn't it? It totally challenges the conventional wisdom about AI's economic impact. - So what does that tell us? What's the underlying dynamic here? - What it tells us, pretty clearly, is that AI is making certain types of creative work, especially the more routine production type tasks, much cheaper and much more accessible. - Right, lowering the barrier to entry for getting creative assets. - Precisely. And this newfound affordability acts like a catalyst. It massively increases the overall demand for creative stuff that maybe businesses or startups couldn't afford before. - Okay, so it's expanding the whole market. - Exactly, it's a market expansion effect. And here's the key insight. The creative professionals and the agencies who are successfully integrating AI into their workflows, they are the ones best placed to capture this huge new volume. - Because they can handle more work faster even at a lower price per piece. - You got it. By using the tool to produce more, faster, and at a lower per unit cost, they end up not just surviving, but often increasing their total earnings. - So it's not a zero sum game where AI wins and humans lose. It's about adapting to capture a bigger slice of a growing pie. - That's a great way to put it. AI brothes the pie and those who adapt get the bigger slice. Three, beyond job loss, restructuring the creative landscape. - Okay, let's tackle the elephant in the room now. - The thing that causes maybe the most anxiety around AI in the creative world, the fear of job loss makes it unhoorable. You just can't ignore the headlines, can you? We all see reports about layoffs at big ad agencies like WPP and sometimes those changes are directly linked to AI automation. - Yeah, those stories get a lot of attention. - And then you have these really provocative predictions, like the one from open AI CEO, Sam Altman. Didn't he say something like AI could eventually handle 95% of agency work? - He did suggest something along those lines, yeah. Controversial, to say the least. - 95%, I mean, when you hear numbers like that, it's bound to fuel a massive amount of anxiety, right? Makes creatives wonder if their careers are basically obsolete. - Understandably so. Those predictions grab headlines and tap into that deep-seated fear of being replaced by technology. But the reality on the ground, what the latest data and actual observations from inside the industry you're showing, it's not really a story of mass replacement. - Okay, so what is it then? - What we're definitely seeing is a shift, a nuanced but profound shift in the nature of creative work. - A shift, not a replacement, explain that. - Well, it's true that the more routine, production-level roles, tasks that are very repetitive, follow-set patterns, use templates, those are seeing significant automation. - Like what kind of tasks? - Think about things like basic image resizing or retouching, generating lots of text variations for testing, compiling standard social media graphics. AI is really good at that predictable high-volume stuff. - Oh! - B-O-D-A-T, and this is the critical distinction, creative leadership, strategic roles, positions that need deep human skills, like empathy, cultural insight, abstract thinking. Those remain firmly in human hands. - So AI can make lots of logo options, but it can't figure out the core brand strategy behind it. - Exactly, it can't devise a long-term campaign that taps into a specific cultural moment. It can't guide a nervous client through a complex creative decision that still needs human insight, human negotiation, human vision. - Do we have evidence for that? Like what are creative directors saying? - Yeah, we do. Top creative directors, the ones leading big teams and projects, they consistently report that AI is currently acting more like a powerful assistant, a very efficient co-pilot. - A co-pilot, not the pilot. - Precisely. It's enhancing their team's capabilities, letting them explore way more ideas faster, iterate quicker, handle much bigger volumes of work. But the human element, the strategy, the artistic direction that's still absolutely central. - AI isn't replacing the human, it's boosting the human. - That's what the leaders in the field are saying, yes. - And that makes sense because human oversight is still crucial, isn't it? For things, AI just can't do well yet. - Absolutely critical. AI might generate a visually stunning image or grammatically perfect text. - Yeah, technically flawless. But it struggles with the intangibles. It can't guarantee quality in that subjective artistic sense, the vibe of a design. It struggles with true brand authenticity across different outputs. And crucially, it can't reliably create work with genuine emotional resonance. - The stuff that actually connects with people. - Exactly. The work that evokes feeling, builds loyalty, makes something truly impactful rather than just technically executed. And AI follows prompts. It doesn't feel the impact or understand the subtle cultural cues that make something resonate emotionally. - That depth, that connection, that's still uniquely human. - Undeniably. - Okay, so what about individual illustrators or graphic designers? People who might feel like generative AI can do exactly what they do just faster. - That's a really understandable concern. It feels personal, right? But again, the data suggests it's not about elimination but transformation. A shift in the nature of their work and where the real value lies. - How so? Let's go back to that Chinese study. - Right, remember the 64% price drop per order with a 121% volume increase. While AI definitely commoditized the basic entry-level tasks, simple visual generation, it was actually the established high-skilled designers, the incumbents, they benefited most. - The experienced ones benefited, how? - They weren't replaced, they adapted. They learned to use the AI tools not to replace their own creativity but to work much faster. - Ah, so they used AI to augment their speed and capacity. - Exactly, which allowed them to take on way more projects than they ever could before. And that increased capacity directly led to higher total earnings for them. Their practice evolved, it didn't disappear. - Okay, so summing this up. The industry isn't shrinking or dying, it's restructuring. - That's a perfect way to put it, it's restructuring. - It's not fewer opportunities but different kinds of opportunities. Moving away from easily automated tasks towards what? - Towards things that need uniquely human skills. - Judgment, emotional intelligence. - So the value is shifting. - Precisely, value is moving away from the repetitive manual stuff that AI can do easily and shifting towards higher level functions. Strategic thinking, truly original ideas, sophisticated creative direction, and maybe most importantly, the refinement and curation of AI outputs. - Refining and curating, adding the human touch to what the AI generates. - Yes, and this whole shift raises a really important question for everyone listening. Are you actively adapting? Are you thinking about where your unique value lies now? How can you use these tools to enhance your capabilities? - Because standing still isn't really an option anymore, is it? - It seems adaptation is rapidly becoming a necessity, not just an advantage for success in this new era. Four, the imperative of adaptation. Strategies for thriving. - Okay, so given everything we've just discussed, the scale, the adoption, the restructuring, the message seems pretty clear. Adaptation isn't optional anymore. - No, it really feels like an imperative now. - For us, for you listening, for anyone in the creative industries, embracing AI isn't just about staying relevant or avoiding being left behind, it's about actually grabbing new opportunities. - Seizing opportunities, exactly. Learning to not just survive this changing landscape, but to really thrive in it, to expand what you're capable of. - So what's the first step? What's the most important thing people can do right now? - Well, the single most important practical step you can take is to really start integrating AI augmented workflows into your daily work. - Okay, actually using the tools. - Yes, and this isn't just a theory. It's backed by data. Professionals who are actively using AI tools intelligently report saving, on average, five hours per week. - Five hours a week, that's almost a full work day saved every single week. - Exactly, think about what that means. Five hours previously spent on maybe more manual, repetitive, or time consuming tasks. - That's huge. What can you do with that extra time? That's the powerful part, right? - Incredibly powerful. That save time isn't just empty space. It's a resource you can reinvest strategically. - How? Like what could you do with an extra five hours a week? - Well, imagine dedicating it to more genuinely creative, higher value work. The deep thinking, the concept development, the artistic refinement, the stuff AI can't really do. - Right, the uniquely human part. Or you could use that time to strengthen client relationships, better communication or personalized service, building those long-term partnerships. - Okay, that makes sense, or business development. - Absolutely, explore new markets, develop new services that are in demand, work on your marketing to attract the clients you really want. It's about working smarter, not just faster, by letting AI handle some of the grunt work. - Are there specific tools making this easier now? - Yeah, definitely. Tools like Adobe Firefly, for instance. It's now seamlessly integrated right into Photoshop and Illustrator tools most creators already know inside out. - So you don't have to jump between different apps constantly? - Exactly, you can generate ideas, create mockups, produce assets like textures or scene variations in seconds right there in your familiar environment. It really streamlines the whole process. It's like having that creative co-pilot right alongside you. - Okay, so integrating AI tools is strategy number one. What else? - Another powerful strategy, maybe less flashy than generative AI, but just as vital as continuing to use and maybe even relying more on professional design templates. - Templates, how do they fit in with AI? - Well, templates have always been a smart way to speed things up, right? - Yeah. - Give you a solid foundation, save time on repetitive structural work. - Sure, for presentations, websites, social media. - Exactly, and in the age of AI, their value is arguably even higher. They become even more essential. - Think about quickly setting up a complex client presentation or a big social media campaign with loads of different assets or a website layout that needs solid UX. - A good template saves hours on that kind of structuring. - Immense amounts of time, and time save is money saved for you or your client. It dramatically cuts down production hours. - And using templates, especially from marketplaces, has another benefit too, doesn't it? It supports other creatives. - It absolutely does, that's a really great point. It creates this positive feedback loop in the community. - How so? Do you buy a professional template from a place like Adobe Stock, Creative Market, or Envato Elements? You're not just streamlining your own work and delivering faster. - You're also directly paying the person who designed that template. - Exactly, you're tangibly supporting a fellow creative professional. It's a symbiotic model, efficiency for the buyer, income and growth for the seller. - Like we saw an example mentioned, the minimalist business proposal presentation template by Red Giant for Adobe InDesign. - Perfect example. That kind of high quality asset can instantly lift your output, speed up your workflow, and let you focus your energy on the unique creative parts that make the project special. V, cultivating uniquely human assets in an AI world. So it's AI gets better and better at handling the basic design tasks, making standard visuals more accessible to everyone your uniquely human skills. They become your most valuable currency. - That's a really important point. It's not just about technical skill anymore. - Not solely, no. This isn't an exaggeration. It's a critical truth for navigating this landscape. AI, despite being incredibly impressive, has fundamental limits because it lacks, well, consciousness and subjective experience. - It can make something look technically perfect, right? Composition, colors, lighting. - Flawless, technically. But it absolutely cannot understand a client's unspoken needs, the subtle stuff, the anxieties, the deeper goals that aren't in the brief. - It can't read between the lines. - Exactly, it can't craft a truly compelling brand story that hits you emotionally, that taps into shared culture. It can't consistently create work with genuine emotional depth, with soul, or with that kind of cultural relevance that feels authentic. - That's where the human element comes in. - That's where human creativity, empathy and intuition really, truly shine. - And this is where you, the human creative, have the advantage. Your empathy, your intuition, your ability to connect with people and translate abstract ideas into something meaningful, AI doesn't have that. - That's your superpower, your unique selling proposition, your ultimate differentiator in an increasingly AI-driven market, and that's what you need to cultivate and amplify. - Okay, so how do we do that? How do we stay ahead and make sure our human skills remain valuable? - There are two crucial areas to focus on, really. First, upskill in AI governance. - AI governance, what does that mean exactly? It sounds a bit corporate. - Huh, maybe a little. But it means much more than just learning which buttons to press on an AI tool. - Okay. - It means learning to use them effectively, yes, but also understanding their capabilities and their limitations, knowing how to write good prompts, how to curate and refine what the AI generates. - So steering the AI essentially. - Steering it, overseeing it critically, making sure the output aligns with the client's vision, the brand guidelines and all the ethical and legal stuff. - Right, the legal side is huge too. - Huge. - And research firms like McKinsey are reporting that the company's actively redesigning workflows around AI and properly training their teams. Those are the ones seeing the biggest productivity gains. It's about embracing a new, smarter way of working. - Okay, so AI governance is step one, what's step two? - Step two, especially as AI handles more general tasks, is to solidify your niche. - Specialize, become the go-to expert for something specific. - Exactly, think strategically. - What can you be the absolute best at? Something high value, something requiring a level of human finesse that generic AI just can't replicate? - Like what, give us some examples. - Maybe it's high-end branding that truly captures a company's soul, not just its look. Or emotionally rich illustration that tells stories with real feeling. Or maybe complex data visualization that makes intricate info clear and compelling. - Things where a generic output just won't cut it. - Precisely, specialize where the bespoke touch, the strategic depth, the unique artistic voice is paramount. Your ability to refine, curate, add that human sensibility that is your ultimate competitive advantage. It's what will make your work stand out in a world flooded with competent but often soulless AI content. A professional's edge, ethical AI and integrated solutions. Now, as we talk about using these powerful AI tools, it's absolutely crucial, and I really wanna emphasize this to rely on professional ethically developed AI software. - Okay, why is that so important? Beyond just, you know, picking a good brand. - It's fundamental, it's about protecting yourself, protecting your work's integrity, and really importantly, protecting your clients. - Protecting clients from what? - Potential pitfalls. Think about tools like Adobe Firefly again. It's integrated into Creative Cloud. - Yeah. - It was great for workflow. - Yeah, seamless. - But beyond convenience, there's a critical benefit. Firefly was trained only on Adobe Stocks License Library and public domain content where copyright has expired. - Ah, so the training data is clean, legally speaking. - Exactly. Which means the assets you generate using Firefly are considered commercially safe to use. - That's huge for professional work, isn't it? Avoiding copyright headaches. - Massive. It protects you and your client from potential copyright infringement claims and the nasty legal battles that could come from using AI trained on dodgy or unlicensed data. It's about trust, legal compliance, ethical practice. - And you mentioned Adobe's results earlier, their revenue growth. Does that show the strategy is working that users value the safety aspect? - Absolutely. Those Q2 2025 results really underline it. They're onboarding thousands of new business customers. That's a clear sign. Businesses see the value and reliability in these integrated ethical AI solutions. - And the usage numbers were huge too, right? - Staggering. Over 700 million users have generated billions of assets of Firefly. Billions. - Wow. - That volume shows a massive shift towards solutions that offer both power and peace of mind. Ethical integrated AI designed to be commercially viable. - So the integration itself is key too, not just the ethics. - Yes. What's fascinating is that this deep integration means you're not just hopping between a separate AI tool and your main design software breaking your flow. - Right. - You're effectively using an AI co-pilot within your familiar professional environment. It's an enhancement, not a disruption. - Like having an assistant right there in Photoshop or Illustrator? - Exactly. It anticipates needs, suggests possibilities, handles repetitive stuff efficiently, but you remain in the driver's seat. You keep creative control in sure consistency. - So mastering these integrated solutions is becoming essential? - I'd say it's no longer really a choice. It's becoming your prerequisite for staying competitive, staying efficient. And honestly, for pushing your own creative boundaries in today's market, it's about using technology smartly to empower your own human ingenuity. - Outro? - We're wrapping things up. - It's crystal clear, isn't it? The impact of AI on the creative industry is just, it's a story of profound change, ongoing accelerating transformation. - And yes, we've acknowledged just bringing automation to some tasks. And that can create pricing pressure on certain kinds of work, the more commoditized stuff, the landscape is shifting, some roles are revolving. - And that's maybe the more important side of the coin. We've also seen how this same transformation is fueling incredible market growth. - Right, extending the pie. - Increasing the overall demand for creative assets everywhere. And crucially, it's empowering creatives, empowering you to work faster, be more efficient, operate more strategically than maybe ever before. - So the future isn't just AI taking over. - Not at all. The future doesn't belong to AI alone. And it doesn't belong only to purely traditional methods either. It belongs really to the creators, the designers, illustrators, agencies who learn to skillfully use AI as a powerful tool. - The co-pilot idea. - Exactly. Who lean into their uniquely human skills, empathy, intuition, storytelling. And who bravely see this moment, not as something to fear, but as the dawn of a new dynamic, incredibly creative era. - That's a great way to frame it. Which leads to the big question for everyone listening, doesn't it? As you navigate all this, how will you use AI, not just to get by, but to actually redefine and expand your own creative potential? That's the challenge and the opportunity right there. And we genuinely love to hear your thoughts on this. You can also find a lot more insights, related content, examples, by browsing weandthecolor.com. - Weandthecolor.com. - Yeah. Check out their AI section, graphic design, templates category specifically. There's so much more to explore. We've really just scratched the surface today. - We certainly have. Well, thank you so much for joining us for this discussion on the talk. We really appreciate you spending your time with us. Thanks for having me. And we look forward to sharing more insights with you again very soon.