The Quantum Leap From 75K to 400K with Lashay Lewis

Hey Dustin here. Thanks so much for listening to this podcast. Our mission at Seven Figure Leap is to help mission driven entrepreneurs grow seven figure brands by telling their story. And the key way that we help most brands is to add the next $10,000 in revenue to their business by telling their story on targeted podcast. So being a guest on podcast, so if you're curious if that is a strategy that might work for you, I would encourage you to hop on a call with our team. You can go to sevenfigureleap.com/strategy, free call, no obligation. We are coaches at heart and we want to serve you and we're going to give you the real real on whether this strategy is something you can pursue and if so, how we can help you with it. One of the keys to my growth has been community, right? So when I say community, I don't necessarily mean like, oh, create a circle account and throw everybody in it. It's like, community is wherever you and your crew hang at, right? So it's like, I make people feel a part of something and again, goes back to the in-house marketers not having that voice. It's just making people feel like you're a part of something, building a real brand, being relatable with people, not being a perfectionist, you know, understanding that all of this is a part of the process. Welcome back to sevenfigureleap, another amazing guest, if you can believe it. Probably, I hate to say this because a lot of my clients listen to this podcast but probably my favorite client, or at least one of my favorite case studies. Lyshe Lewis is joining us today and if you've been following me for any time, you've probably seen Lyshe's story, but today we're going to go a lot deeper and get the real story and not just the, you know, LinkedIn summary version of Lyshe's journey over the past couple years. But Lyshe, super grateful to have you here. I'd love for you to just take a few minutes here, introduce yourself to the audience and give us a snapshot of what you're up to today and your business. Well, Dustin, first of all, thank you, super grateful to be a back where it all started at. So basically what I do now is I am a B2B consultant and I run a content strategy consultancy. And I got my start back in, I don't remember what year it was, but it was like 15 years ago. Okay, yes, and I was about 15 years old and so now you know my age, but I started building affiliate websites and started teaching myself content strategy. I took a heavy interest in that at a young age entrepreneurship in general at a young age. So I started building these websites and teaching myself content strategy in the midst of that. I was teaching myself what a top mid and bottom of funnel strategy is and what it meant. I didn't know at the time, but it kind of formulated into my career as an adult. So like once I got my early 20s, I started working at content marketing agencies, moving around a little bit. I eventually in my later 20s went in house and started doing content marketing that way. But after a certain point in time, I was just like, you know what, I'm tired of trying to like get my thoughts across in house and people like not understanding what I want to do. But across agencies too, Dustin, it was difficult to get people to take me seriously and I don't know if I was because I'm young, if it was a race thing, I have no idea, but it was almost like people didn't take me seriously enough. So at that point, I decided to take a step out of my own and all of that led to me running a consultancy and the cool thing is that the moment I stepped out on my own, that's when everything changed. So when I was in house, you know, I was telling people, you know, anybody that knows me or follows my content, knows I'm a BoFu specialist, but you know, when I was trying to funnel for those. Not enough funnel. Okay. So for anybody that doesn't know, BoFu is an acronym for Bottom of Funnel and it's just a representation of where somebody mentally is in the bios journey, right? So top of funnel meaning high level awareness, middle funnel, they know a little bit about their problem, but totally not sure. And then bottom of funnel, their problem aware, that's what I focus on again because that's where I bring the value. And when I was in house, I was trying to tell the people in house like, we need to focus on this thing right here because when I was working across agencies, they didn't want to focus on conversions. They wanted to focus on other, what other people call vanity metrics, which is like, you know, clicks and pressions and all this other stuff. But the moment I stepped out on my own and I started putting my thoughts on the internet, specifically LinkedIn, that's when everything changed. I started gaining a following and people were interested in a topic because they never heard anybody talk about it in this way before. I also think something else that's interesting is in a way I feel like I became a voice for the voiceless in house marketers and not that they're voiceless, but it's like they probably feel that way. They want their thoughts considered and their strategies considered and things like that. And it's like, I'm that voice for everybody that might be still in house that maybe can't articulate or get their thoughts across how they want to to executive leadership. So I think that's one of the bigger reasons for growth probably, but that's my story. I've been doing stuff since I'm young and I think we're going to come back and dig into the more recent history and sort of like how we cross paths and what's happened since then. And I want to go back a little bit and this sound of anyone's ever asked you this question and maybe this feels like totally normal to you, but I've never met a 15 year old, especially 15 years ago when it was all newer, who's like, and you know, I started doing affiliate marketing websites. So did you come from a family of entrepreneurship? Did this come from a lack and like no one's giving me any money. I got to go figure out how to hustle. Like what brought you into entrepreneurship as a teenager because that's a pretty unique story that from the people I've interviewed. That's a great question. I do feel like some of it is, if I say hereditary, but it's like, that does play into it a little bit. I think what's more interesting is that I knew at a very young age that I did not want to work a nine to five type of job. I seen family members work up until they're 60 and 50 and it's like they get this, this pension and to me, it's not what they deserve for the amount of work that they put in. And I'm just like, no, I don't want that in a part of me thought, like, well, am I lazy? Like is that why I don't want to go to work? But as I started, you know, getting a little bit, as we're going to get into the shape story, she is the opposite of lazy. So, yeah. That's a good point and we'll come back. But at the time, I'm like, am I lazy? Like, do I just not have the work ethic? Do I not want to? Like, what is it? But I knew and I was very intentional about not working for somebody else. So at the time, you know, I was, again, going through stuff, trying to figure stuff out, building websites on my own and after school and stuff like that, but yeah, I think it's because my intention was very strong from the beginning that I did not want to work for anybody else. And it was almost too strong because sometimes you have to take one step to get to the other one to get to the other one, but me, I didn't see that. I'm just like, I'm down here, I want to be up here, right? So I don't know, it was ingrained in me from a very young age. I've been playing with computers since I was like four or five years old and then, again, dabbling in the coding and the website stuff when I was 15 and then got deep into content strategy at that time and it just evolved in a funny way. But now that I think about it, everything that I did back then ties back to what I'm doing now. And that's the reason for digging a little deeper and it's always really insightful to hear. The highlights of people's journey, but also like starting to just reflect on like why. Like, you know what? I don't really thought about why I love to tinker with computers or why at age 15 I was starting businesses or why I decided at such an early age that I was not going to work in nine to five because I had a completely opposite experience, right? And it's just interesting because that's a lot to do with our family of origin and just I think are you need God-given gifts and abilities, but many times it's awareness turns on. I love entrepreneurship. I'm really good at it. But I only think I've heard the word to like college, like it was not even a concept for me. Like because of that, now I'm super passionate about helping younger entrepreneurs and getting involved in like my kids' schools and their entrepreneurship programs and my kids all have had businesses. And so the corrective action for something I lacked and so I just love to hear more about that. So something else I think is really that I love about Elisha and it speaks to your work ethic. Can you just give us a snapshot of your family? A lot of people don't really bring that up in the context of entrepreneurship, but I think it's important that people understand that you're not just like some single woman who works really hard. You're actually supporting a bigger picture here. Yes. So for anybody that doesn't know already, I do have four children and I have to build and grow business and manage things around them. And I think it's interesting because, and I understand why, but a lot of older adults kind of like look down on younger people for having kids young and I'm not saying people should have kids young. I'm not saying, but it's like after I had my kids, it was even more of an incentive. I mean, not wanting to go to work for anybody else, right? Because I'm like, I got to spend time with my kids like I want to take them places. I want to, I just can't put a price on going somewhere on a Wednesday afternoon. You know what I mean? And it's not a lot of people. It's, I'm introverted. You also. Not a lot of people, you know, you get to kind of enjoy your surroundings. and it's just different, you know what I mean? So it's like honestly, kids were a huge incentive for me. And I tell people all the time, I'm like, I don't even know if I would have made it this far if it wasn't for them. Because again, when I wanted to give up, I'm like, no, no, no, I remember how it was with me when I was little and too much work and not enough time with, you know what I mean? So it's like, I wanna change that narrative. Also growing up in Baltimore city, a lot of impoverished neighborhoods, a lot of things like that. So I'm like, I want different from my family. As far as I can remember, there have been no millionaires up until this point. I would love to be the first. - You will be, I feel very strongly that you will be, since. - Yeah, and you know, it shows your children as well what work ethic looks like, but not just from a point of working for somebody else, but taking their lives into their own hands and saying like, oh, you know, do this the kids come in and they watch me do visuals and they wanna learn. And I think it's just so valuable. And it's not that I'm like crapping on nine to fives or anything like that. Like I had to, and I think this is something good too. Like I had to take a step back to take a step forward. So maybe three years ago, I wanted to work for this really prominent content marketing agency and I didn't wound up making the cut and I was so heartbroken about that. Honestly, that's how everything blossomed to what it is right now. Like that single moment, like set me into a spiral. A good one though. But. - That's great. Actually, it's kind of what I've been digging after. It's like, yeah, the story growing up, the Baltimore city environment, this idea that there's never been a millionaire in your family, then you start having kids at a young age, which is something I did as well. I think people underestimate who haven't done that. Both the, it's like the positive pressure, right? It's pressure. - Yeah, it's definitely stressful, but it's like super motivating as well. And I think when you're in the lowest of lows, you got a little one looking over your shoulder. It's like, okay, I gotta do this. You know what I'm saying? I really don't want to do it anymore, you know? - It's a great way to put it. Like when you're at the lowest of lows, because again, when I didn't get that job at that agency, that was like a low low. And I was like, ah, the only good thing about hitting rock bottom is that you can only go up from there, right? So, you know, I sat and cried on the side of my bed 'cause I didn't get the position or whatever. And my husband was like, okay, let's just take a step back, go back to a nine to five type of job. Luckily, I was so blessed to get such an amazing job where I had an amazing manager. And it was very autonomous. It allowed me time to work on the thing that I wanted to work. And it took maybe like a year and a half for me to like get in the groove of working on my own thing outside of the nine to five. But I was like, you know what? The skills that I'm trying to take to the open market is what I was doing at the nine to five. Not exactly. It was SEO related, but it wasn't B2B SaaS related. But I was able to take that step back to take that step forward. And again, going back to what I was telling you before, you've got to like take one step at a time. When I was 15, I wanted to start here and jump up here. So, when I had to go back to that nine to five, I felt like it was veering me off track. I'm like, ah, I want to be an entrepreneur like that path is this way. But like I said on a pod the other day, I'm like, the destination remains the same. The path is fluid, right? So you don't know exactly what's going to happen, how it's going to happen. And that's okay. That's something I really, really struggle with. I struggled with the how and obsessing over the how. Okay, how am I going to do this? How am I going to do that? And then the moment I let go of the how and then just took one foot in front of the other one, things started, it's crazy. It's almost like things start aligning in your favor when you speak it and when you write it down. Those are like the two biggest things for sure. - Perfect segue, because I honestly never had this conversation with Lichet. So it's fun for me personally to hear the journey because what we're going to go now is when I first discovered Lichet and where she first discovered me was last year, basically or maybe the end of the prior year. But in 23, our paths cross and I usually start these episodes by talking about how we met. I purposely didn't do that because I wanted to save it and let you share it because I think you have a little deeper perspective on it than my experience with it. So Lichet, do you mind just kind of like jumping forward to how our paths cross and then we'll kind of dig into our time working together and what happened from there that's really kind of pulled to you to where you are today. So yeah, can you take us back to when you met this dusting guy? - Yeah, so I met this dusting guy, whoever he is. I met him maybe, well, then here's the thing. I knew about you years before I reached out and I was so fascinated with your story, with Fire Creek Snacks about how you grew that. And you were saying like, oh, you know what? Did guest podcasting and this and this and that. And from that point, I was obsessed. You know, again, I followed you around a little bit but it was like you weren't out there out there alone, stand alone yet. Fast forward two to four years later, possibly. And I'm scrolling on LinkedIn, yeah, it was a minute. And I'm scrolling on LinkedIn and I'm like, wait a minute, this guy looks familiar and I know his name, Dustin Reckman, who's, wait a minute. And then I click on your profile and you're like, I teach people how to become profitable podcast guests and I'm like, whoa, immediately yes. Like this is what I need. So at that point, I honestly, I didn't need to be sold. And again, I knew podcasting was the strategy I wanted to do, which is insane because I didn't like being on camera at a certain time. I didn't even like the sound of my own voice. So I'm like, how am I going to get on podcast? How am I going to, how am I going to do this? But something was calling me to not just reach out to you but for this specific strategy, like the podcast guesting thing. So I'm like, let me reach out to him, let me talk to him. - Here's from my perspective, it was really wild. So I just finished the first cohort of the podcast profits accelerator, which is our flagship program. And this was in January 2023, the things full, the next one is full. Anyway, we start on Thursday morning, and it's Wednesday. As I recall this, right? And so I get this direct message from Lashay. And she's like, I had this question for you about like actually a different coaching program, one that I had been in that she had seen my name. And I'm like, well, do you have time at like 5.30? Like I've got calls all day. And so we just hopped on a call. And she's like, this is so weird. Like I know no of you for a while. And I've been working a second job. I've been saving money because I've been looking for the right like coaching investment. Is there any way I could work with you? And I'm like, well, sure, I guess if we can handle 12, we can handle 13, right? So I was like, we start tomorrow, though. And she's like, that's cool. So yeah, it was like, wow, this is the easiest sale ever. But it turned out to be like this this incredible blessing in my life because of what Lashay brought to me and what she meant to the group and the relationships that formed in that group, one of the most powerful groups of people I've ever been around, including Lashay. So did I kind of recap the moment? That's how I recalled it. - You did. And you talked about something I didn't mention either, which was when I did reach out to you, I did have two jobs because at the time, I couldn't get past a 75K a year ceiling. It was like, that was my cap. Mind you, I had already 10 plus years of experience doing the thing. So I'm like, okay, I don't know if it's me or am I not asking enough, but even when I asked, it was like, oh, the economy, this inflation, that was always a reason not to give me what I deserved. But I got that second job in January of 2023. Was that like a small digital marketing agency? And I hated it so bad. The work was so boring and repetitive. And I'm like, I am not fulfilled from this, but again, I had something telling me, like, you know what, don't even spend this money. All this money that you're making from the second job, like just save it and put it away. And when I tell you, it was almost down to the exact dollar that I saved, you can't make this up. Like, you're too hot. The thing is, the sale was, I didn't even say it from here in the sale was easy, but it was easy because I was already, there was no selling involved, right? I already knew who I wanted to work with and I knew what my intention was. There was a gap between my knowledge where I wanted to be and where I was at and I knew you could help me fill that gap because you had done it for yourself. You had did it for firecreek snacks and was very successful with that and I had been following your story there. So I'm like, yeah, this is what this money was saved for. The stuff I went through with that job, it was all for this moment right here. - Yeah, no, no, you were right. - You were right. (laughing) - Watch out for this. - Good news is, it actually worked out. So you want to give us, I know we can have a whole episode just about like the experience and the accelerator and some of the changes that happen for you and some of the relationships that form, but can you try to give like the two-minute summary of just what happened for you when you joined that group and you're in there for those three months? - Uh, so much. So first of all, I thought, the biggest value, so I got so much value, but the biggest value I thought I was going to get was the tactical strategy stuff. 'Cause you know me, I love tactical. And I'm just like, ooh, I can't wait to see the templates and the frameworks and, you know, this is not, come to find out, again, destination is the same. Path is different. The destination was me learning how to do podcast testing. The value I got from the accelerator was so unmatched. The value came from the people that were in there with me, right? And I always got to take it back this time where I got super emotional on one of the calls because I felt, it was, it's so crazy. I still get chills thinking about it. I felt the breakthrough about to happen. It was literally like right here and I was stepping into it and I had people to help me and hold my hand to walk me into this journey. 'Cause it was 10 plus years of falling my face fail. failing, failing, failing, failing. And I had little tiny successes in between, but it was like, this was gonna be the biggest success I had ever, this was gonna be huge. And I had so much love and support surrounding me, and it was overwhelming. To the point where I couldn't even, I just didn't hold it in, but the biggest value I got out of that accelerator was the people. The second biggest value piece was the templates and the frameworks and everything that you offered. It was like, it was amazing. It's an experience I'll never forget. That's for sure. - If I'm a given observation, I actually think the biggest value that I observed was your mindset shift and the self belief. And I remember that it's like, I'll never forget. The moment when you express that, we were just having like open kind of hot sea time. You said something to the effect of like, y'all, I feel like I belong for the first time. And you were crying and I was crying. It's not the only time tears have been shed in the program, but it was definitely one of the more memorable ones. And what was really remarkable to me was in practice, nothing had actually happened yet, right? It's not like you had actually landed. - Oh, that's, I didn't even reach out to my first pod yet. Like, it was crazy, yes. - There was an internal change that happened and you believed it for the first time, I think, that like fully believed it and felt this community support around you and you knew you had a proven system you could follow. So I mean, it's not like it's just one thing, but like when I recap your story for people, I'm like, there's like a lightning bolt moment where there was this like self belief and it was like determination and clarity. There you go. Yeah, you got the lightning bolt on the, if you're watching the video version. - There you go. - All right, so we'll keep moving back. I love that part of the story. So yeah, so then you hadn't actually pitched a podcast yet and then tell us a little bit more on the practical side of what happened when you pitched a few podcasts and then like the big moment that really changed everything. I'll let you share that with the audience. - Yeah, so after all that stuff, after the amazing crew of people I was with, you know, I said, okay, let me start actually reaching out to some of these podcasts and let's see what happens. So I started reaching out. I reached out to maybe like three, four, five different pods. Everybody said, oh, come back later, not right now. Because again, I had maybe 1500 followers on LinkedIn. Nobody knew who I was or anything like that. So naturally they're gonna be like, oh, shoot. But it was like that sixth podcast I reached out to. And I was just feeling good one day. I was just like, you know what, I feel really good. Let me reach out to this guy. I engaged with him a little bit on LinkedIn. I don't know if he really knows who I am. But I reached out to him. I had had a post go a little bit viral on LinkedIn, maybe like 260 likes of a dashboard I had put together. Again, learning from you, I referenced that in the pitch email and I listed things that I wanted to talk about on the pod. And I was like, you know what, I'm gonna hit send on this. And I said something a little bit corny at the end or something like if you shoot for the moon, you're land on a star or something like that. He was really genuine and I kid you not less than 30 minutes later. I got a response and he was like, I would love to have you. And we booked it from there. But I think the most amazing part about all this is that it was Dave Gehrhardt at exit five. And that is the biggest B2B podcast in the space. And then from that point, my life changed drastically from there. And the cool thing is that the podcast recording was a week after the last accelerator session. So, and again, I have a calendar screenshot that I share with people. And I'm just like, it's amazing how all of this was so orchestrated. - I love that. Of course, I say that screenshot. But as you can imagine, like your Google calendar and at the top is the last session, like it says podcast pop is the accelerator. And at the bottom of the same screenshot is recording exit five. - Literally the value up. Well, I can't even say summed up. 'Cause again, the people were the biggest value. But that one screenshot sums up how powerful, not just the people are in the accelerator, but how powerful you are and how you're able to articulate how to do this properly. And it's like the hilarious thing. And I loved stories like this. The podcast I had reached out to before is that told me no two, three months later, circle back around like, oh, we would love to have you. We would love to get you on. And I'm just like, oh, sweet redemption. But you're like, maybe I'll think about it. I'll consider coming in like a podcast. - And I gotta let you sit on that a little bit. But no, I'm saying this now. But no, it was amazing. And it just really just, it just really all came together how it was supposed to. And I tell people like all the time, like just because somebody tells you no, doesn't mean the answer is no. The only know that matters is the one you tell yourself. So I think that's really important, but it just came together so beautifully. - That was last year. Again, I wanna make sure I'm really clear about this. I am not taking credit for Lucia's hard work and all the reps she put in and all the knowledge and all the experience. However, I feel like it was like the perfect healthy storm that we met at the moment, right? So she said she hadn't broke through 75K years. She took on a second job to invest in herself. Then we meet and then she has some, she's mindset breakthroughs and she gets clarity. And then she has the courage, again, giving her full credit to take the proven template, but personalize it and send it to one of the biggest influencers in her space, lands in the interview. You can imagine from there, the interview goes amazing. She gets lots of clients. She's becoming a repeat guest. She's like, there's a lot more to this story that we won't get into all those details. But what I would love to, the before and after, like a year ago to today, Lucia, share whatever numbers you feel comfortable with, you can give us order of magnitude. But from not being able to crack 75K a year and having to take multiple jobs, what's Lucia's work life and business looking like today? - So I went from being stuck at a 75K year sailing to making fluctuates a little bit, but anywhere between $400,000 and $500,000 a year. And that started with one pod. And not to say that that's gonna be the case for everybody. Honestly, I wasn't expecting that to be the case for me. I was willing to put in the work. And I thought I was gonna start on some small pods and work my way up and that was the plan. But it just goes to show that again, just because somebody tells you know, or multiple people tell you know, it really, and again, I don't want to misconstrued, but it really only takes that one to really change your whole life. And like you said, I've been asked to come on multiple times. My episode is in the top five for most listened, and it's just an amazing thing. And also, this has been an amazing exposure therapy, right? So again, I didn't want to be on video, I didn't want to be on camera, I didn't want to talk. But when you force yourself to take that step out there, and then you hear all the so much love from people. In my circumstance, I know people say, oh, you have to believe in yourself before other people believe in you. It was actually the opposite for me. Well, you helped me at least get that foundation where the point like I can do this, but so much love and support from other people. It's like other people support me so much. I really almost don't have a choice to support myself. Like, 'cause at this point, I'm letting other people down if I don't, right? So it has changed my life in more ways than one. Again, in securities, all types of things. It's not just the money aspect, it's the community. So many amazing people that I've met. I've even met my best friend from being on Dave's pod. So it's like so much added benefit, but it's been an amazing experience. And Dustin, I know you're gonna love this one. I tell everybody I talk to, I've met a lot of investments over the past year. I've aggressively reinvested in my business. I'm gonna slow down a little bit in 2024 and join. You know, have some fun. But your accelerator investment was single handedly the biggest ROI I've gotten on any investment. And I've made some big investments. But yours, the ROI is, I can't even put a price on it. I've gotten so many clients from podcasting, guest podcasting, they coming from everywhere, they said, oh, I heard you when I was on a walk. And then I Googled you and then this and that. I'm just like, whoa, at a certain point, I was like, I can't keep track of all this. I'm just like, okay, if you heard me from a pod, awesome, I'm gonna attribute it to Dustin, whatever. But yes, it's been, it's been amazing. - Oh man, that's so cool. And I didn't invite, let's say here, just to brag on her experience, but really to highlight what happens when you invest in yourself and you've shrine yourself with people that can give you connection and clarity and self-belief, and then you take that bold action. It's amazing. She's literally, in this moment, a 10x leap, right? We talk a lot about the seven-figure leap and make them quantum leaps through relationships and a lot of times I can sound a little theoretical. This is like a real amazing person with four kids doing the thing and in a year's time made a 10x leap and we'll continue to, I'm sure. So let's say this has been awesome. We have about five minutes and you have so much to share. We'll have to have you back on. We'll just do a whole strategy session, talk about social media, but we kind of talked a little bit before we started recording. You've got to follow Lachet Lewis on LinkedIn. She's got amazing content, great visuals. She's just a wonderful strategist and we have looks like we have 169 mutual connections. So she runs with good people. However, I would like for you just to touch on what you've done to grow your LinkedIn, but then talk about what's next for your social media strategy because I think it's really important context for people who are maybe fully invested in one platform only. - Yeah, so I would say start with one platform and really dial it in. Obviously, I'm a little bit biased, but I think LinkedIn is the best platform to start on. The organic reach is still, it's not as good as it used to be, but it's still not as bad as Twitter or some other social platforms. Your target audience is probably all over LinkedIn. It's a way for you to connect with founders and peers and things like that. And I think one of the keys to my growth has been community, right? It's like community is wherever you and your crew hang at, right? So it's like, I make people feel a part of something. And again, it goes back to the in-house marketers not having that voice. It's just making people feel like you're a part of something building a real brand, being relatable with people, not being a perfectionist, you know, understanding that all of this is a part of the process. In-flection periods, it's really a good key. So it's like, I'm going through things. I don't tell people two or three or four years later. Like, oh, this thing worked, I do something this week. And I'm going to tell you next week, this is how it worked. Here's how you need to do it. So I think just being relatable and just periods of inflection and just understanding that you're here to build community is going to be extremely important. And once you start really focusing on that, the leads, the sales, the notoriety, the influence, all of that stuff follows behind good intention. Yeah. Love that. Yeah. We had a mastermind session last week in Sean Anthony who, I think, Lyshae knows well as another star on LinkedIn. So Sean was a guest expert in our mastermind, and he was talking about, he's like, all I do, because he seems so prolific, like daily emails, daily LinkedIn, daily, you know, Instagram. He's like, all I do is do stuff and tell people what I did or show them what I'm doing in real time. He's like, I don't have like a plan or like strategy. And then I love it. Lyshae, you kind of shared the same thing. It's like when I do something and it works, I just recap it for people and people love that. So I think a just in time teaching strategy behind social media, especially LinkedIn is super powerful. And so you're doing so well in LinkedIn. Why not just camp out on LinkedIn forever? What's next for you on social media and why? Well, the reason I don't want to camp on LinkedIn forever because it's somebody else's platform, it's not mine. So in the process of being on pause and talking to people and building community, I've built an email list of 2000 plus people and maybe like a little under a year. So a part of that again is to get people off of another social platform because you don't know how the algorithm is going to go. It's very unpredictable. But I think another reason is LinkedIn or any social network can also be a little bit of a hamster wheel where you have to continue to publish in order to get a result. Although I will say it's very helpful and it teaches you a lot of skills. It teaches you how to be concise, how to get your point across, how to sell, how to communicate. But I'm moving to YouTube. And the reason I'm going to move over to YouTube first is because, well, it's owned by Google, obviously, but it has that sticky effect, right? Where it's like you create one piece of content. It ranks for a certain keyword or a certain term. And you continue to get traffic from that month's years down the line. So I think it's important to once you find either your service market fit or if you're building a product, a product market fit, then distribution comes into play. The problem is people try to go for distribution before they found their fit and then they get overwhelmed and then they start stressing out. But the thing is you need to focus on one core platform until you figure out your positioning and your messaging. And once you have those things dialed in and you're selling pretty good, then you take it to another platform and repurpose what you put on the first platform that worked and you put it on the second platform. So my YouTube is just really going to be repurposed content of my visuals and good things that have worked on LinkedIn. I'm going to take it on video because apparently people like to see me on video and pods and stuff like that. So yeah, that's the plan. And then from there, it'll go to blog. Again, repurpose was worked on LinkedIn and YouTube. Take it over to the blog and, you know, everything ties together. Yeah. I love it. I'm basically doing the same thing. So I've kind of had this three-legged stool podcast guesting my email list in LinkedIn, not nearly the LinkedIn star that cliche is, but I do get a lot of value out of it and building relationships. I just got onto YouTube in part because I launched this podcast a few months ago and I'm like, well, I got all this amazing content and it can be repurposed in so many ways. So I literally just met with my VAT yesterday about starting to repurpose and having some blog content for the website. And so yeah, this is all part of something I teach and anyone that was maybe saw me present at traffic and conversion summit or podcast, I talked about a profitable podcast casting flywheel effect. And what's really awesome, I think, about podcasting in particular in YouTube is basically an ineffective solo or sometimes interview based. But it's basically a video podcast, right? They're very similar in the fact that they're long tailed or searchable. They're just consumed in different ways for different reasons. But the point is when you're producing that sort of long form educational content, you can make direct sales from it, you can build relationships from it, you can grow your email list from it. There's a lot of great like immediate and to build your SEO. A lot of great immediate benefits. A lot of people don't think about is then if you think about like you go around the flywheel and right before you get to where you started, you have all this amazing content to repurpose, which makes the flywheel more powerful. It makes it accelerate. It gives you bigger opportunities to be on bigger platforms with bigger shows. And it's just like becomes a virtual cycle. Just to play on that point that you said about the flywheel, yeah, it's totally true. Every podcast that I have been on since exit five, exit five was the last email that I sent to be on anybody's podcast. Everything else has been inbound, right? Everything has been inbound. Yes. Yes. And I'm at the same point that we teach people in the accelerator. It's like, hey, the flywheel, you got to get it moving, right? And then it's hard to actually get moving initially. And so you got to take some efforts. You got to get clear on your story and your value proposition. And then you got to be able to write compelling emails. A few, you know, you got to be able to get on a few podcasts or maybe one really impressive one like, let's say, but you usually get on, you know, three to five podcasts, this thing's cranking. And then you use that literally just to leverage and spin opportunity up. And it eventually is going so well that it all becomes inbound. And of course, that's kind of where I'm living now too. So it's beautiful. Let's say just to recap your journey today, it's super inspiring to me. I'm sure it will be to the audience. So thank you for being new, for being transparent, for just coming on to be invulnerable here, as well as in our time, the other new accelerator. I just love what you're about and love to call you a friend and a client. And it means a ton to me. Some of the things you shared about ROI and some of the transformations that you've encountered since we were fortunate enough to not by chance, but by her intention to make our paths cross a little over a year ago. So let's say as we're closing up here, where should people go to find you? So if they want to hire you, or they want to learn from you, what's the next best step for people? Follow me on LinkedIn. Everything will be growing from there. The plan is to start a huge content marketing education company. So I provide a lot of free content. If you want to know about content strategy, just give me a follow on LinkedIn. You won't be disappointed. You will not be disappointed. You'll see her name here in the show title, but just really simple. Luché Lewis, L-A-S-H-A-Y. Lewis, like you would expect, go follow her on LinkedIn. What you see here, it's like every day. It's just an explosion of great ideas, strategy content, and behind the scenes, look at what's really working with content marketing. So Luché, again, grateful for you. Thanks so much for your time today. Thank you. All right, and if you're looking for a transformation in your business and your life, I'm not going to promise the same crazy outcomes that Luché has enjoyed, but I can promise you a positive ROI and a great experience. So if that's something you want to do and you want to use podcast guesting as the fuel for your flywheel, please come over to 7figureleap.com, tap on a call with us and let us see how the strategy can work for your business. So until next time, have a great day and we will see you back here on the 7figureleap podcast. Thank you for listening to the 7figureleap podcast. 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