The Power of The Tongue - Myron Golden #449

You want to know what's funny every entrepreneur has that moment before they start something where they they start to doubt the doubt starts creeping in like what if nobody buys from here What if this business is stupid? It's a dumb idea or what if I launch this thing and nobody shows up? Well, I remember when I first started selling t-shirts back in the day I had the idea but building the store and figuring out payments and inventory and all that stuff It just felt so overwhelming and that's why platforms like Shopify are such game changers Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the United States From household names like social proof of course to brands that are just getting started Look get the word out like you have a marketing team behind you easily create email and social media campaigns Wherever your customers are so they can stop scrolling and they can start buying from you What I like about Shopify is it handles everything all in one place from inventory to payments to analytics So you're not juggling five different platforms just to run one business They even have AI tools to help you write product descriptions page headlines and even a answer product photography Which is huge when you're trying to move fast as an entrepreneur And if you're trying to get the word out about your brand Shopify even helps you create Email and social media campaigns so you can reach your customers wherever they're scrolling So if you've been thinking about starting a business launching a brand or finally putting your products online It's time to turn those what ifs into Moments with Shopify sign up for your one dollar per month trial today at Shopify.com/social go to Shopify dot com slash social that Shopify dot com slash social Welcome to another edition of the social proof podcast, man. I this next guest Still needs an introduction because there's eight billion people in the world. I'm under the idea mr. Golden That no matter how popular someone is No one knows them You know mean so I know no one knows them Not no one but in the grand scheme of things. Oh virtually. They're unknown to the majority of the world correct Okay, but there are some people who There are people in their city that know them and they just feel like they are like big dog Small pond small pond They're a big fish in a small pond a big dog in a small yard So I'm still going to introduce you as if no one knows you even know a good percentage of my audience In my pond they know you Yeah, there's a whole lot of people who want to never heard me write any good deep Well today we have a gentleman man who is one of the most profound thinkers and communicators that I've ever met my life and that's a lot because I met a lot you know what it's like Do tell if I could have I listen to Jim roe okay for a very very long time and I need you to have a chance to meet him Oh, I definitely met him met him spoken the same platform with him a couple of times with great. Yeah, bro. I'm old roe Okay, Ish bro. No, I'm listen when I listen to so much of him and I was listening a while I was working at the Olive Garden and cheesecake factory and like as a security job and When he passed away It was it was an emotional moment for me because I consumed so much of his content yeah, and um It was really really sad. I'm like yo, what I wouldn't give to see this person like what I wouldn't give Right Jim roe live on stage doing with his thing. Yeah, his thing. It's fun. Why it's fun to watch so when I see you I'm like man. I'm so glad that I've had an opportunity to see you live I've had opportunity to learn from you make a lot of money from your teaching and sit down with you and have a conversation This is like legendary stuff Cool. So thanks for coming my pleasure. Thanks for having me absolutely man. I literally I literally feel like like I've been doing what I do for a long time, but I feel like like a large part of my online Presence discovery whatever happened the first time I came on your podcast man like like my own who oh He's not an owl Right, so yeah, it was that was fun. That's fun my my my youtube audience and I didn't even have any videos on youtube to speak up back then Right my youtube audience grew from like 3000 people to 10,000 people in one year after coming on your podcast Which was a lot to me. Yeah, so I mean, it's not a lot now because it's grown a lot, but I'm a subscriber you got now six hundred and six hundred and seven thousand something like that. Why has it grown like that? Um I think there are a couple of reasons Um, I think the stuff that I share is unique um, but I think the way that I share it is also unique and I'm sorry not just the stuff you share, but the way you share the way I share it right and Not just the stuff I share in the way I share it. They're both unique And I'm not doing it to get something So I literally show up on youtube as a value added service to the community at large. That's my objective Um, and so it's interesting when you show up for people people show up for you Hmm, but what about the people who show up all the time and nobody's showing up for them I think I gotta get love when you share and have share but but that's still part of it though Like people who show up all the time and nobody shows up for them Why didn't nobody show up for them because they're showing up for people to deliver people what they want the people to have Instead of showing up for people and delivering to people with the people desire to have There's a difference. So if I'm bringing you something that I want you to have you might show up You might not but from I'm bringing something that you've been waiting for. Oh now it's a wrap you come in And how do you know what people have been waiting for? How did you discover What your audience has been waiting for because I was my audience for a very long time and I knew what I was waiting for So it's not like so here's what I mean because it's really interesting I had a coaching call this morning and people are asking questions and they're asking these questions You have but I have this thing and I wrote this book and I want to do this thing and I created this coaching program And I want to know the best way to sell it Okay, can we just back that up a little bit? Because maybe the best way for you to make sales is for you not to sell the thing you already have But to go create something that people actually want in the first place Right people want to people are they want to bring to the marketplace the things they're vested in Instead of bringing to the marketplace the things the marketplace is vested in I always tell people start your business out there don't start your Don't start your business in here by feeding up by feeding them yourself a microphone Start your business out there I don't start start your business out there. I don't start your business in here even Jesus you look at how Jesus Like served people what did he do he always gave them They knew they needed before he gave them what he knew they needed I mean what's what's worse not having food or not having eternal life? Well clearly not having eternal life is not his worsen not having food But yet he made sure he fed them first So that they could hear him when he gave him them the important message So you deliver to people what they want you like you like you sell them what they want and then Eventually, they'll let you deliver what they need So I But I make this a very very selfish interview How because I think I have an idea sure of what people want because like you said I was dead But I still remember right wanting it needing it like is there anybody that could just help me with this Take me by the hand and leave me into the financial problem. Please, but is there a formula that That we all can figure out to help us clearly identify what they want. I think I think for starters to realize that questions are the answer So what does that mean? It means if you ask enough questions People will tell you everything you need to know in order for you to serve them better And as in most people would rather assume that we know or pretend that we know Because we need people to think we know because we're so used to being in the artificial environment called school Where we're seeking to get aggrade by memorizing somebody else's right answers Sorry objective is so to be right so we can pass a test so we think life is like that But there's nothing in life that mirrors that and so if I go out into the marketplace and I ask questions What's the single biggest challenge you have right now in your business? If I ask that to a thousand people I'm probably going to get 700 different answers Hmm if I take the top answers and I write a book on those answers People will buy that book why I'm talking to them about stuff. They've asked me about So questions are the answer I like that The way you said the things you share in the way you share them so I'm understanding that the things you share are based on what you know about your audience And what I know about life so it's like what I know about the audience Yeah, the things that I share the topics that I share are topics that I believe my audience would be intrigued by or interested in But the things that I share with them are things that I understand about life and I generally relate it to something they Already are aware of but they may not be aware of this aspect of of how it applies to their life. It's like I was literally this morning when I did my live Bible study, I was talking about King Solomon. What, like before there was an internet, before there was television, radio, newspaper, any of that stuff, the scripture says he wrote 3000 Proverbs, his songs were a thousand and five, and he talked about the his up tree that springs forth out of the wall and creeping things in four-footed beast, and then it says his fame went abroad to all nations. How, how's his fame going abroad to all nations? There's no internet, there's no TV, there's no radio. People are word of mouthing him around the world. Imagine being word of mouth around the world with no social media. Okay, why? Because when Solomon wrote Proverbs and songs and stories and like epigrams, et cetera, he did it teaching unusual lessons from usual places, uncommon wisdom found in everyday life. You know what a tree is, but you know, Solomon's like a bitch and never thought about a tree like this. And I'm like, "Ah, tell me more." Okay, okay, okay. So this is getting into how you're sharing things. So your major objective is to be able to take something that we're super familiar with, or at least relatively familiar with, and teach you something about that that's mind-blowing. Give me an example. I knew you were gonna say that. (laughing) This is a very selfish interview. Oh, it's all good, bro. But this will be really, really helpful for people because so let's take, okay, Solomon talked about trees, for instance, right? Okay, you've seen trees, right? What is a tree? This is wood thing that grows out of the ground. You wanna know what's funny? Every entrepreneur has that moment before they start something where they start to doubt. The doubt starts creeping in like, what if nobody buys from here, what if this business is stupid? It's a dumb idea, or what if I launch this thing and nobody shows up? Well, I remember when I first started selling T-shirts back in the day. I had the idea, but building the store and figuring out payments and inventory and all that stuff, it just felt so overwhelming. And that's why platforms like Shopify are such game changers. Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the United States. From household names like social proof, of course, to brands that are just getting started. Look, get the word out like you have a marketing team behind you. Easily create email and social media campaigns wherever your customers are. So they can stop scrolling and they can start buying from you. What I like about Shopify is it handles everything all in one place from inventory to payments to analytics. So you're not juggling five different platforms just to run one business. They even have AI tools to help you write product descriptions, page headlines, and even a answer product photography, which is huge when you're trying to move fast as an entrepreneur. And if you're trying to get the word out about your brand, Shopify even helps you create email and social media campaigns so you can reach your customers wherever they're scrolling. So if you've been thinking about starting a business, launching a brand or finally putting your products online, it's time to turn those what-ifs into moments with Shopify. Sign up for your $1 per month trial today at Shopify.com/social. Go to Shopify.com/social. That's Shopify.com/social. Maybe sometimes it has some freedom on it, right? OK, cool. Well, did you know that a tree has to grow in two directions at the same time? Did you know that? A tree has to grow in two directions. It's always growing in two directions at the same time. It's growing down and it's growing up. And what's interesting, if you could see the part of the tree that's under the ground, it looks very similar to the part of the tree that's above the ground. The root system is very similar to the fruit system. It's a phrase I never thought about that as a right one. Look at what's happening to your face right now. I've seen a million trees right now. And so something as common as a tree, but watch this. Here's interesting about a tree. The nature of a tree is that it is both gravotropic and phototropic. Now, you've never heard of the word gravotropic before, phototropic? Never. OK, so gravotropic means it grows away from light and towards gravity. That's the root system. It's gravotropic in nature. So the seed goes in the ground and then the tree starts growing down before it starts growing up. Now, here's what's interesting. When the seed is under the ground, it's dark under the ground. It's damp and it has resistance. The root system has resistance. It has to push through the dirt to go down further, right? Well, once it breaks through the earth growing up, there's no more resistance. And the part of the tree that's above the earth grows towards light and away from gravity. So the tree is growing in two directions at the same time. Now, OK, how does that help me in my life, though? That sounds really cool, right? Well, that is one of the most beautiful pictures of the way life works that you've ever seen. That I've ever seen. How? It's the work that you do in the dark when it's difficult and damp. It makes the work that you do that everybody sees in the light work. Nobody saw you. Everybody sees you now in this beautiful studio and this podcast on Instagram, live on YouTube, on whatever. Everybody can see that. Oh, my goodness, David Chan's, David Chan's. But they didn't see the gravotropic nature of your journey while you were on your way here working deep into the wee hours of the morning to become the person. Now, everybody proclaims and professes to desire the fruit system. Everybody wants to grow up toward, oh, just reach with the stars. And when everybody sees how tall I can be and how sweet my fruit is and blah, blah, blah, blah. Well, that sounds great. But if you're unwilling to go down, you cannot go up. That's just the nature of life in nature before anything can go up. It has to go down. That's good, right? So that's it. That's, for instance, yeah. So what's really cool is all principles are microcosms of each other. So everything really just keeps proving everything else. 'Cause truth is simple. It's lives are complicated. And so if you learn to look for lessons in everything, sometimes you might just find them. OK, that was my voice. That was incredible. OK, can I do your thing? One more layer. Do you think? So you see a tree. You see these amazing things from the ground to the soil and the microscopic-- The gravotropic. The gravotropic and the phototropic. Yes, you see that, right? Well, I see it, but what I see first is the tree. And I look at it and I think, how, that's interesting. It's a tree. Wonder how it does that. And then I'm reading the Bible when it says, "Blessed is the man that walketh not in the counsel of the young godly nor standard in the way of sinners, nor should it see those squirmful, but is delights in the law of the Lord and his law that they meditate day and night." And then it says, "And he shall be like a tree." I'm thinking, "A tree." [LAUGHTER] Why is he going to be like a tree? What does that even mean? Right? So that's why I mean questions or the answer. So he should be like a tree. I have to ask myself, what does that mean? Why would it-- first of all, why are you saying it's going to be like a tree? And then now that you've said that, why would anybody care to be like a tree? Don't you want-- he'll be like a tree planted by the rivers of waters. What's the benefit of that? Well, a tree that's planted by the rivers of waters is pliable. So when the winds blow and the storm comes, the tree doesn't fall over. It doesn't snap. Why? Because it's by the rivers of waters. So it's pliable like a tree. But it's planted like a tree. Planted by a tree, planted by the rivers of waters, that bring a fourth of its fruit in a season. It's productive like a tree. But it brings forth its fruit in a season. It's predictable like a tree. His leaf also shall not wither. So it's pretty like a tree and protective like a tree. And whatsoever he do, it shall prosper. Oh, it's prosperous like a tree. Now, that's, to me, just the result of asking a bunch of questions when I read it instead of saying, oh my, that was nice. That's good. Um, I didn't even get to ask my question. I'm going back to the layer. I'm feeling bad. I'm feeling bad. Well, no, I mean, you answered it already. It's like, how do you, how do you see a tree and get curious about that? And, and, and, no, that's not the question though. How do you see a tree and not be quite curious about it? How do you see a tree and not be curious about it? There's a bunch of ways to see a tree and not be curious about the tree. Really? 100%. I think the question is, though, can curiosity be taught? Can you teach someone to be curious? I don't think you have to teach people to be curious. I think the culture hypnotic societal mechanism teaches people not to be curious. I think everybody's naturally curious. People are, like, like when you're born, look at little babies and all the stuff they attempt to do and you have to stop them. Why, they're curious. We squelch curiosity. We don't have to create it. We do have to cultivate it. We do have to encourage it. Can it be taught? I think teaching people not to be afraid of their curiosity and not to feel stupid because they have curiosity. Curiosity, a lot of people feel like, if I'm curious, that means I'm dumb, 'cause I don't know. And school teaches you that knowing the answers makes you smart. Well, to me, asking the questions makes you smart. Not knowing the answers. I agree with it. Oh, heartedly. I do agree with that. So, even this conversation is like, I'm starting to run through my mind, which I am a curious person, but. Oh, I know, you've asked me a bunch of questions in my life. Right, yes, for sure. Are you curious, all right? I don't think I'm nearly as curious. So, I'm curious about, like, people, right? Me too. I think what I need to develop is my curiosity around the things that people don't think of. You know what I mean? So, like, there's so many things that you share, right? And after you're done sharing them, I'm like, yeah, that makes sense. (laughing) I would have shared it the way you shared it, but I'm like, now that is a concept, right there. I want you to talk about this, if you can. Okay. If you will. You went through these four layers of value, and I was actually, honestly, just a couple of months ago, I was thinking, did Myron create that? No. You didn't know it. I discovered it. It's in the Bible. Bro, no, I discovered it. (laughing) It's in Genesis chapter one and two. So, part, it doesn't say that the lowest, the level of value. Bro, all right, that doesn't say that. Bro, you know, that might, okay, I'm just selling you. I mean, that's it, that's it. It's in there. Right, it's in there. That's why I found it. I didn't create it. I just discovered it. You put it in that format, though. These layers, and you named the four levels of value. Four levels of value. I named it the four levels of value, but I didn't, but I just, I was just observing was there and asking questions about it. I know the sound's so super oversimplified. I don't mean it's sound that way. It's not, it's, it's simple to you because you, it's simple to you. My, my brain works. It's just how my brain works. Like, I wonder what this means. One of that means. One of that means, one of how that works. Well, what if I take this apart? Well, I'd be able to put it back together. If I put it back together, well, it still works. That's, that's who I was growing up my whole life. Yeah. I told you, my mom was a beautician. And so she used to have these Styrofoam mannequin heads. You know, I'm talking about that they put you, they put wigs on, beauty shops. So we used to get walkie talkies and stuff. So I took a walkie-talkie apart. And I took like a kitchen knife and I cut the bottom part of this styrofoam head out and I put the speaker from the walkie-talkie in where the mouth would be. And then I cut a hold on the top, put the walkie-talkie down in there and then I put the thing back on it so I can make the walkie-talkie talk. I mean, so I can make the mannequin head talk. I was, because I was wondering, I don't know, this seems like it would be fun. I wonder how this would work. I don't know. I know it's weird, I get it, I get it, bro, but I wonder what would happen if? What if everybody looked at something said, I wonder what would happen if? Or I wonder how that works? I wonder if this could do that. Because that's how Steve Jobs came up with the iPhone. Taking seemingly unrelated things and seeing a connection between them. That's where the magic happens. - So can that be developed or is it? - Sure, 1,000 percent can be developed. - Can it be developed? - Yes, can I recommend a book that people, I would recommend people read? - Absolutely. - Okay, so, and all of my favorite books that you wanna, if you wanna get all my favorite books, you can go to MyRngoldenAMZ.com and it's all there, but this book you'll find it there. Okay, you ready? - I'm not ready 'cause I'm going there right now. (laughing) - Hopefully my audience will soon-- - So here's the book. - "Innovation Secrets of Steve Jobs" by Carmine Gallo. - Hold on, I'm sorry, the innovation-- - The innovation secrets of Steve Jobs. - The innovation secrets of Steve Jobs by Carmine Gallo. And it's a book that Carmine Gallo wrote about why Steve Jobs was able to create so many things that revolutionized so many different industries in his lifetime, even though it only lived to be 56 years old. And Steve Jobs would see the connection between seemingly unrelated things. And I was like, "Oh, that reminds me of me." I read the book, I was like, "Oh, that's what I do." Just seems like just how life is, but no, clearly not. - But that's how you are? - But that's how I am. It's how my brain works. - But the question is, can it be taught? - Can it be-- - Sure, it can be, if someone I believe it can be taught, and then it can be cultivated, and even it can be taught, but even more importantly, I think than being taught, it can be learned. So a person can learn it without somebody teaching it to them. They can learn it by asking you more and better questions. - And I would imagine desiring to be that. - Well, desiring to know. - Yeah. - Like, desiring, like, I didn't ask a bunch of weird questions growing up and asking a bunch of weird questions now, because I desired to be something. I just wanted to know. I just wanted to know how worked I was. I didn't know it was gonna make me be something. I just, my desire was just to wonder how this works. - Got you, okay. And you've always been like that. - Since I can remember, yeah. - But when did we turn the corner to, okay, this is how I am, but this is how I'm gonna use it to earn. - Oh, I don't know that I turned that corner. I stumbled into making money with all this learning stuff and teaching stuff. I was a stumble upon. - Really? - Yeah. Big time. - I was a stumble upon, bro. - Like, I do stuff when I was in my 20s. I could have been fairly wealthy in my 20s, but I didn't know that you could make money just 'cause you knew stuff. That was a stumble upon. - That was a stumble upon. Now, fast forward. - Fast forward. - You go from being amazing your whole life and-- - Amazed. - My whole life. - Amazed to you, from your perspective, amazing to other people. - Okay. - I remember the first time hearing you speak, it was amazing to me. That was amazing, it was amazing. - Okay. - I was amazed. - I believe you. - Yes. (laughing) - I believe you. When those first time you heard me speak, where was it? - It had to be, yo, here's what's crazy. It was on Clubhouse. I didn't see your face or anything. I just heard and I said, what is this? Like, what in the world are you talking about? Why do you say that like that? - I can't know that. - You're hilarious, bro. You're hilarious. So, I'm listening and I'm listening and it's infectious, but I'm just having a challenge. I think that some people have a thing, right? - Everybody has a thing. - Everybody does have a thing. Everybody does have a thing. And I've heard good speakers before, but it was something so magnetic about what you were saying. And I didn't have to see a picture or anything, but it just, my ears were glued, right? So. - That was a word picture. Your ears were glued. Wow. Okay, I saw that. (laughing) - Okay. - Well, baby, why are we right now? - I'm glued to the phone. - Right, 'cause you're listening on Clubhouse. - Just listening on Clubhouse. And I'm fascinated on how you're able to keep my attention. It's making sense now because you're taking, based on what you're saying, you're taking things that I'm familiar with and connecting them with things that seemingly don't go together, but it fits perfectly, right? And this becomes your way of teaching. - Sure. - But it's gotta be in terms of being articulate. - There's gotta be more than those, too, but do you study? - Right. - Teaching, cadence, is there anything you'd give me on that? - Yeah, I think I've studied teachers and watched. - Innovation has always kept the world moving forward, but it also comes with risk. As technology and AI evolve, AXA XL is facing into risk. As a leading global insurer, we constantly push the boundaries to protect your data and network from cyber risks. AXA XL facing into risk for a future to be imagined. This advertisement doesn't constitute an offer or solicitation, nor a description of any products or services of AXA XL. - Adam Hoffman admitted to sexually abusing a child. He should have spent his life in prison, but Ken Paxton offered him a sweetheart deal, one day in jail, and Paxton's deal kept him off the sex offender registry. Hoffman's lawyer represented one of Paxton's biggest donors, an Epstein-style deal for a well-connected child predator. Ken Paxton's corruption in dangers are kids. Paid for my Texas Forever. Texas Forever.org, not authorized by any candidate or candidate's committee. - Cadence, I can remember as a teenager, see? There I'm weird again. I was probably 19, 20 years old. I can remember watching preachers on television, who I thought were good preachers, and I just turned the sound down and watch how they move, 'cause I thought it was fascinating they were communicating. communicating with her whole body, not just with her mouth. - At 19. - Yeah. (laughing) It's what I was into, bro. Who was the first person you remember? Like, okay, audio off. And try to paint a picture of what you saw and what was going on in your mind. - Who was the first person? - Yeah, that's a good question, 'cause it was TV. TV wasn't really even clear enough back then to see who the person was. (laughing) - Who was the first person, I could-- - Or why did you go to remember, like, well, I can remember, I can even remember before that. I can remember being blown away when I was a kid when my mom used to make us listen to Martin Luther King speeches and thinking to myself, wow, he was alive. - Yeah, well, Martin Luther King was killed in '68, so I would have been seven. So I heard speeches of him while I was alive, but I heard more of his speeches after he was gone. But just thinking to myself, wow, the way he said what he said was just amazing, the way he communicated his tone of voice, the way he captivated you with the resonance in his voice, and the way he painted word pictures, it was beautiful. So I don't remember who the first person was, I saw on television, but I do remember the first time I ever heard a sermon that was a sermon that actually just blew me away in that it was powerful, and because I was poor and I had a cassette tape player and I only had a handful of tapes. And so I listened to these tapes over and over, and there was this guy. He was an evangelist then, he's a pastor now, but he preached a message called what a name and he was talking about the name Jesus, and he went through all the letters of the alphabet, starting with A, all the way down to Z, on the names of Jesus, he's Adam, advocate, anointed, apostle, author, Amen, outfit, ancient of days, more of a woman beginning, we got in beloved branch, et cetera, all the way through Z, right? And I listened to that thing over and over and over again, and eventually I memorized it, not because I was attempting to memorize it, but eventually it became like a song. You hear it so many times, you know the words, you know the cadence. And so, but I had other tapes also, like this guy, VR Lakin, he was an old, old, like Southern Baptist evangelist. Who was it to put the moon in the sun in the heavens and deck the heavens with the stars and smooth out of play? So, so I'd listen to him and then I could say the whole sermon with him and another guy, Archie Lee, and I would just listen to him over and over, like I'm talking about hundreds of times, maybe even thousands of times. And so, I would listen, and what happens, if you find somebody who's great at communicating and you listen to them communicate hundreds of times, or thousands of times, you will eventually begin to fire off the same synapses in your brain or fire off the same messages in your brain that they're sending in theirs. And then you're, the words that you're saying and the way that you're saying them are communicating to your body, and you become the message, if that makes any sense. - Absolutely. - And so, I studied a lot, like I listened to a lot of great sermons and the way they put them together, and then eventually my mind just started working like that. - It's okay, okay, we are, man, we're working through it. - Oh, we're working through it. - And so, interestingly enough, so, I've got a friend, Kenny Grant, he was the pastor of a church in Brunswick, Georgia called Maranatha Baptist Church. So, he left and was pastoring in Savannah, Georgia. Well, I went through Brunswick and spoke there as an evangelist, and they asked me to come be their pastor. And so, I moved to Brunswick, Georgia with my family, I was the pastor of this church, and I preached Sunday morning, Sunday night, Wednesday night, teaching through the Bible, just doing my thing. So, I see Kenny one day at this other church, and I'm like, Kenny, 'cause he's like, you wanna hear a great speaker? This dude is on a level. - What's his name? - Kenny Grant. - Kenny Grant. So, he's on a level. So, I'm like, okay, Kenny, I said, bro, when you're preaching, it's just different than anybody else I've ever heard. How do you do that thing you do? Where you just make everything? It all sounds like a song. It looks like you're just eating a good sandwich, and everybody's watching and enjoying it. Like, how do you do that? And he said to me, I was so mad, he said, oh, man, I don't know, my mind just run that way. (laughing) Yeah, man, I just, I don't know, man, you know? - Well, I just run that. All the preachers I read after, they remind me of that way, and my mind just run that way. Now I'm mad 'cause I thought, he don't wanna tell me. He don't wanna tell me. He's got the secret sauce for communicating, and he doesn't wanna tell me what it is. - All right. - I said, okay, so who are these preachers you read after? And he gave me some people's names. So, one of them, I got a book by the sky. And he was an older preacher, I think he's probably dead now. But he wrote commentary, sermons through books of the Bible. Okay, cool, so I got this book. So I'm in New York City, and all of this is really contributed greatly to my communications style. Like all of the story I'm telling you right now. - We are unpacking some stuff right now. - Okay, so I'm in New York City. I'm in New Burr, I'm in Brooklyn. I'm speaking to my friend Vinny Sawyer's Church. And I'm like, hey Vinny, I got this book, and Vinny's one of the best Bible teachers I've ever heard. I got this book that my friend Kenny Grant recommended to me. It's got these serenaut lines. And I said, aren't these cool when I gave him the book? And Vinny says, ah, they're right, now I'm confused. I'm like, Kenny's like the greatest preacher speaker dude I know. Vinny's one of the best, probably the best, out of the best two Bible teachers I've ever heard of my life. And I showed Vinny this book and he's like, that's all right. And now I'm really confused. But questions are the answer. And I know Vinny's not ego-trick, he has no ego. He's just a regular dude. And he's just being honest, that's all right. I'm like, okay. There's a reason that Kenny thinks this is great. He's a great communicator. Vinny thinks it's okay, what is it? What's the thing that's different between these two amazing human beings? So I said, Vinny, why do you say that? He said, I just don't like one word outlines. So I'm like, okay, what does that mean? He said, I don't like people have the man, the method and the message. That's nothing. Like, he said, I believe that every point in your outline should be a complete thought. (snores) Ooh, that's so good. So I learned alliteration from John Phillips, Adrian Rogers, all these older preachers. But I learned how to turn that alliteration into a complete thought from Vinny Sawyer. And so now I've got this combination of these two secret sauces and you put them together and it becomes this thing that nobody's ever seen before. - Man. - Isn't that crazy? - Oh, because you asked. - That's the question. - Yeah, like, why? Like, what do you mean? Like, how do you do that thing you do? Well, yeah, my mind just run that way. Okay, cool. Who you reading after, since you don't want to tell me. And I told Kenny that later. - Who got surmised to run that way? - Yeah, exactly. So, and I told him later, when you told me that, I was so mad at you, I thought you didn't want to tell me. He started laughing. He thought that was the funniest thing ever. (laughs) He said, man, I'm gonna tell you something. He said, man, I just do what I do, man, I'm gonna sit down and figure out why it works. (laughs) He said, you sit down, man, why did it just work? Why does that work, man? He said, man, I don't know. I ain't curious like you, bro. I just do this thing. - Man, this is so good because I think that people think that they can become something overnight. And you're telling these stories from when you were a child, putting a walkie talkie on a mannequin. (laughs) - It'll be 19 years old to talk into a guy that a video in New York from a Baptist preacher in the South. And it just becomes like baking your cake. - Exactly, it's all these different ingredients. - Yes, over time. And I think people don't appreciate the ingredients. - Right, or the time. - Or the time that it takes that part to become the person who can do the thing. - Man, so you've been paying attention since you were a child. - Oh, if you don't pay attention, you don't pay for not paying attention. (laughs) - I like that. - So this is, I want to get into kind of the offers because you are known for the offers, but I'm trying to do that because you asked me about the four levels of value. - Okay, I got you, trust me, you ain't gonna leave the coaching. - I'm catching our audience, so they don't think this is a communications, this whole thing is on communications, which we'll be communicating. But I want to get to offers, but I think people can have an amazing offer based on what I've learned from you, but if you aren't able to articulate it or communicate it in a way-- - Sure. - And you're in touch-- - It makes an appealing. - It makes an appealing to them that uncovers what they value in that offer. - Yeah. - They ain't mind it. - Can I tell you, this is a safe space, right? I'm a hater a little bit. - You're a hater? - Yeah. - That's one of my best friends. - Huh? - All one of my best friends. - Okay. Which one? - Her name is Donnie. - Oh, Donnie. Donnie Wiggins. - Yeah. - What's up, Donnie? - A little bit. - Okay. So we put out a bunch of clips on YouTube and Facebook and all that kind of stuff. - Yeah. - The clips from our interviews, hers always gets more attraction. And it's not because she's more attractive. I have a little something to do it, but it's not. It's not. That's a little bit to do with it. So I'm like, why does her clips get better traction in my? Right? Okay. So I start looking at the interviews. When Donnie speaks, it just comes out. Right? It's not like she has to think about it. It just comes out and flows. When I'm looking at the way I communicate, there are little pauses and breaks in how I communicate. Because I'm talking, but my mind is working at the same time. And there's like little interruptions. And it's hard for the whole complete thing to come out. Okay. So I was a hater for just a little bit, but that taught me that I am curious and more intentional about not stopping and starting and trying to let it all come out. So I learned that. Sure. I just felt convicted to talk about how I was a hater just now. Gotcha. Yeah. Good. Well, I'm glad you got through that. I was able to get a grant for not one to tell me. So I don't got, you know, I got somebody ate them for a reason to do. I guess. So you created, you created the four levels of how I really didn't create it, bro. I keep saying I discovered it. You can say I created it. I didn't create it. I discovered it. It was in there. Let me give a good example. Yes, sir. You. I don't know. You created D.D. or you discovered D.D. I. You discovered it. Procreated. Yes, because she was something inside of someone. Yeah. It's in. We got to add something to it. Here we have D.D. Okay, but that's the same thing. That's not the same thing. Cut. It's not. It's like, if I go along, I'm walking down the road and there's a rock on the road and I pick the rock up. That was a while ago. I discovered the rock. I didn't create the rock. The rock already existed. Right. Okay. It didn't need me to come by in order for it to be a rock. It was a rock whether I found it or not. For sure. But the four levels of value, the four levels of value, whether I found them or not, did you name them? I named it the four levels of value. Okay. I was googling it because I wanted to. I was googling it. Sure. But I couldn't find any way to set it before you. I was like, "Wow, maybe nobody ever said it before me." I don't know that nobody ever said it, but there have been a lot of people, a lot of billions who've gone on before us. I don't know that none of them ever said it. I don't know that nobody ever saw it. It's there, so it would not shock me if somebody else saw it. That is a very humble way of approaching this. The four levels of value. I think that is probably one of the most marvelous pieces of thought you've ever put together. It's incredible. You should see the gardener is the garden. That's crazy. It'll make you like such a mind. We'll come back to it. I promise. I won't forget. Neither will I. Okay. The four levels of value because it's so true. It's implementation. That's the lowest level. The lowest level of value is implementation. The second level of value is organization. Unification. The third level of value is communication. The highest level of value is imagination. Yes, sure. It's true in all aspects of life. Yeah, it's kind of amazing how it keeps showing up. Okay, so walk me through how you discover this. Oh, okay. Cool. Well, okay. So here's what it says. Genesis chapter one. First of all, there's so many success principles in Genesis chapter one. It's like God gave us a wink and said, "If you don't get to chapter two, you'll be eyeed." Hold on real quick. Can you center my room a little bit for Instagram? I don't know if you can. Okay. Okay. You ready? Yes. So when God created three categories in creation. He created creation. The sun, the moon, the stars, the water, the grass. The trees. He created creation. He created creatures, dogs, cats, alligators, chimpanzees, turtles, etc. Creatures. The last thing that God created was creators or creatives. That's us, humans. Well, when God created creation, he said let there be, let there be light. There was light. When God created creatures, he said let the earth bring forth the land animals and let the waters bring forth the fish and the fowl. When God created man, he didn't say let there be man and he didn't say let the earth bring forth man and he didn't say let the waters bring forth man. What did he say? Let us make man in our image after our likeness and let them have dominion over the fish. Let's see the fowl the air and over every living thing the moon with fowl the earth. When God created man, he said let us make man in our image. What does that tell us? It tells us that the image had to exist before he could say that because of it, he wouldn't be able to say it. The highest level of existence is the image of God. Imagination is the highest level of value. Then God said let us make man in our image. That's communication. You track it? 100%. But he didn't say let me make man in my image. He said let us make man in our image. That's unification. That's all happened in Genesis chapter 1. Genesis chapter 2 verse 7, it says, "And the Lord God formed man of the dust of the ground." That's implementation. The lowest part of man is the flesh. It's the part that dies. Then what did he do? He breathed into the man's nostrils the breath of life and the man became a living soul. Cool. So that's implementation. So we see when God created the crown of His creation, which is creatives or creatures. Creators, He used imagination, communication, unification and implementation. The lower we go, the less spiritual it is. The physical part of us is not spiritual, it's physical. Unification is a higher spiritual activity than doing the thing yourself. Managing people who do the thing, that's a higher level of spiritual activity. Talking is something like language is something only spiritual beings have. And then imagination is another thing that only spiritual beings have. So that's all well and good. So that's where I got that from. Well, that's where it started, but it didn't end there. I'm reading Genesis chapter 11 and it says the children, the whole earth was a one language and one speech. And this they began to do. They said, let us build a tower, a city and a tower whose top can reach heaven. There's no cranes, there's no helicopters, there's no hydraulics. You're going to build a tower whose top can reach heaven. Like, what chucklehead came up with that? Like, who thought that would work? Right? Who thought, like, how you going to build a tower? You don't have any hydraulics, you don't have any cranes, you don't have any. How you going to get stuff up to the top, bro? Everything about it's nonsensical. But here's what it says. And the Lord came down to see the city and the tower, which the sons of men built it. And He said, because this people is one, it's unification. There are one language. This they begin to do. That's implementation. Now nothing will be refrained from them, which they've imagined. That's imagination to do. So they're doing something that, first of all, it's wrong because what they're doing is they're saying, we want to build a tower, a city and a tower whose top can reach heaven because of God says another flood. We want to be safe from that flood. So we want to disregard what God says, do our own thing and then escape judgment. That's number one. And number two, it's just a bad idea. But God says, because they have communication, they have imagination, communication, unification, imagination, and implementation, nothing will be refrained from them, which they've imagined to do. Wait, what? I'm going to start thinking, wait a minute. Everybody has to work in one of those four areas. And what's crazy is, like, none of us got together and decided this. Well, if somebody is using their body, their muscles over time to make money, we're just not going to pay him that much. Implementation. Implementation. You're going to make somewhere between minimum wage and $80,000 a year. $80,000 is the ceiling. For $80,000 is the ceiling for someone who's using their muscles, using their muscles over time. The resources you're using are what's going to determine the wealth that you create. If you're using your muscles, you're cleaning something, you're lifting something, you're moving something, you're fixing something, like your mechanic and you work on a Bentley or a Rolls Royce or whatever, you might make $80,000 a year. You make tacos at Taco Bell, you're going to be making them in a minimum wage, whatever. But you're using your muscles over time. The reason you're getting paid minimum wage, you're using your muscles over time. And muscles are a limited resource, a physical resource rather. You can only move so much. Time is a limited resource. So you're multiplying a physical resource times a limited resource. How How can you produce anything but a limited income? But when you have unification in your managing people, you literally now don't have to get just 100% of your own efforts, but you can get 1% from the efforts of 100 people and still make the same amount of money. That's unification. It's a higher level of spiritual activity than doing the thing yourself, than communication. But okay, unification is management, you use your management skills, that's the resources. You just make more than the people you're managing, generally, unless you're managing salespeople, because salespeople are communicating. You're in a case, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. And so sales, there are salespeople who make more money than the sales manager that manages them. Right. Because they're you know, operating a love, there you go, they're operating at a higher spiritual level. Maybe even three because they have this idea. Exactly. Exactly. That's good. So, so that's what I mean when I said discovered it, I didn't create that. I just saw an application of a principle that worked perfectly in a different arena. Yeah. Why is, why is communication so high up? Oh, because only spiritual beings have communication and communication is how like with my communication, I can direct your focus, think about how cool that is. I can get you to think about something by just talking to you. Wait, what? Like I can, like you can be like really sad and depressed. I can have a conversation with you about something that makes you happy and you can forget that you're sad and depressed. That's true. You can be pitiful poor, broke as a joke, ready to show, somebody knows how to make money can have a conversation with you, show you one little tweak, you go do it and you can become a millionaire. So conversation, like really valuable communication is the transference of truth. That gives us the ability to focus on the way things are that causes us to feel really good about it so that we can function at a higher level. We get a focus in our head, a feeling in our heart and a function in our hand that causes us to produce a better and higher result. It's just, so that's why communication, communication, communication unifies. That's why you have people, that's why somebody like Martin Luther King could like lead, like change the minds of people who were born into a culture that was bigoted and hated black people for no reason other than the color of their skin. And he has words, change them. That's why musicians and comedians, they can change how people feel about things because they're communicators. And then the highest level of value is imagination. The resource you use on that is to use your mouth on the communication level and use your mind. But on the highest level, use your mind and use your money to make money. What is the, there's no, and I'm trying to figure out the implementation side for someone. Okay, okay. A doctor implements. He does. But he doesn't just implement. He has to go to school for 22 years to learn how to use his imagination and know what to implement. That's good. That's good. That's good. I tried. I tried. I tried. It's the worst. It's the worst. Swing and a miss. No. All right. And I understand that. Do me a favor. You all thought in a chat. What level of implementation? What level of value are you working at? Predominantly spend your time. Exactly. And you know what? There are these people though. Let's talk about this group. Who's spent a lot of time in imagination. But don't have the other three. Right. You got to have all of them. And see what's really cool is the people who operate at the highest levels of imagination. They're generally not always, but oftentimes are really good communicators, not always. But almost all the time they have people under them who are unified, who are communicators. Unifiers and implementers. They come up with the idea. Steve Jobs didn't invent the Apple computer. Steve Washington acted that. Yeah. But Jobs knew what it was. Before it was. Before it was. Before it was. Before it was what it was. Yeah. I tried to. I tried to be deep. Do you out deep to me? Is you saying he knew what it was? I was like before it was. He said before you. Okay. I'm not operating on his third level of up. All right. Okay. You mentioned something about the green. The green house. Green. The gardener. The gardener. Who is the gardener? Who is the gardener? Are you sure you want to go there? Can you handle it? It's a thing. Well, let me ask you about any curiosity. You think I can handle it? Sure, your David Chan. All right, guys, if you can't just let me know you can't. Okay, let's go. Okay. So what's interesting is people talk about the economic pie. Get a bigger piece of the economic pie. Smaller piece of the economic pie. Well, the economic pie is a farce. It's like not a real concept. It's something some economists made up because he couldn't think anything else or maybe needed some attention. Right? The economy is not represented well by a pie. Because if a pie was a good way for evaluating value in the world, God would have put man in a garden he would have put him in a bakery. When God made man, he put him in a garden. Why? Gardens that God's ideal environment for man. Which by the way, we can learn a lot from gardening. Okay? Yes, I know. Right? Okay. So God made man, it says God planted a garden east for need. So God wants to make the garden. Then he made the man and put the man in the garden. Okay. He put the man in the garden to dress and keep it. What's dress made? It means to cook. You know what? You know what? You know what? Okay. What's dress made? It means to cultivate. Keep what's that mean to protect it. But the garden, the word garden, means enclosure. So it was already a protected place. The word Eden means pleasure. So God's ideal environment for man is a protected place of pleasure and provision. That's God's ideal environment for man. The protected place of pleasure and provision. Okay? You're tracking. I can see it. So you discover this. It's in the Bible. Yeah. I just looked up the word. Yeah, you can't behave with the, oh, I just looked at it. Listen to the way you're processing this information is very, very different. Is it? Okay. I believe it. I believe it. I'm not going to argue with you. I believe that what you're saying is true. Let's go. Okay. So the garden of Eden is the protected place of pleasure and provision. But God puts the man there to protect the place that's protecting him. Because that's what it says. Mm-hmm. To dress it and keep it. Okay. Cool. Well, what was the man made from? What did God make use to make man? That's the ground. That's the ground. Right. Okay. So God goes down in the dirt, the same dirt that He planted the garden in. And He makes the man from the same dirt. So the man is made from the same dust that the garden has planted it. Okay. That's cool. So when God first spoke to man, the first thing God ever tells about God is that He's creative. In the beginning God created heaven the earth. When I read that, I ask, why would He do that? He doesn't need anything. He doesn't need heavy. He doesn't need earth. He doesn't need people. that. The only answer I've been able to come up with and maybe you've ever better wonder somebody else does because he is creative and therefore this is nature to create. God created everything as an expression of his creativity. Okay, cool. That's the first thing God tells first thing God tells about God is not that he's loves not that he's right just not that he's jealous not that he's just even though he's all those things. The first thing God tells about God is that he's creative. Cool. That's so cool. The first thing that he tells about us is that he created us in this image which means he created us to be creative and he made us to make stuff because we're made in the image of God. I'm writing. You're with me, right? Yeah. Yeah. Yeah. Yeah. Okay. But what's the first thing God ever said to man? Like when you meet somebody and it's somebody important and you tell them something the thing you tell them or this meeting is important. The first thing that you tell them is one of the most important things you want them to know, right? Right? Yes. Okay. What's the first thing God ever said to man? Like this the first conversation between God and man ever. And God says, be fruitful and multiply replenish the earth and some do it. Okay. What does that mean? Be fruitful. What's fruit? What's fruitful mean? Well, Genesis 1 tells us what a fruit is. A fruit is a living organism who's what? Who seed is in itself? So when God's saying be fruitful, he's saying to the man, you produce on the outside of you based on the seed that I planted on the inside of you. So what's the seed that God planned on the inside of us? I believe that God planted an aspect of his creativity inside of all of us. And our job is to cultivate that creativity in the garden that is us to make it bring forth fruit. Okay. Help me understand. Help me understand that on a I'm fixing to on an implementation. Oh, I'm about to. Oh, But yeah, we ain't gonna keep it all up here. We're gonna get down and play in the dirt. - That's it. - Okay. So he said be fruitful, multiply. So when he said be fruitful, produce on the outside based on what I put on the inside. Multiply, what's that mean? Increase. What is increase? It means be fruitful, multiply. Multiply means increase. In other words, the natural result of fruitfulness is growth. You're gonna become more than you've been. You're gonna have more than you've had. You're gonna do more than you've done. Okay, cool. Be fruitful, multiply. Replanish the earth, fill up the earth. That's the natural result of increase. And then you'll have dominion. Cool. God planted an aspect of his creativity as a seed inside of us. And here's what's interesting. That's my daughter. He gave her a different aspect of his creativity than he gave me. He gave me a different aspect than he gave her. He gave you a different aspect than he gave me. He gave me a different aspect than he gave you. And what's interesting is about our eyes, the only person we can't see is ourselves. (laughs) Unless we look in a mirror, right? I can't look at me, I can look at you, right? So it's easy for me to see what gifts you have. It's way harder for me to see what gifts I have, right? And so we go around, most people go around wishing God had planted somebody else's seed inside of us. And so we neglect our seed and don't dress and keep our garden because we're wishing we had their seed. But they're at the same time looking and us wishing they had a heart. - Man. That's interesting. - It is. I'm now I'm gonna bring home. I'm gonna bring home to the practical. I think you brought a home already a little bit. - Okay, no, no. - It's home, right, Reese? - No, I need a home. - It's about to be home. - We're gonna drive away. - Sure. - Okay, we need, we're on the street. - We're on the street. - We're on the streets. Isaiah chapter 55, it says. Seek ye the Lord while he may be found. Call ye upon him while he's near. Let the wicked forsake his way in the unrighteous man's thoughts. Let him return unto the Lord. He will have mercy upon him and to our God, he will abundantly pardon. From my ways or not, your ways say at the Lord. Do you hear my thoughts, your thoughts? You ready? Here it is, let's go. As the rain cometh down and the snow from heaven, and water the earth, and make it that bring forth and but. The rain and the snow come from heaven and water the earth, and make the earth bring forth and but. Why? That it may give bread to the eater that's consumption to the consumer. And seed to the sower, that's production to the producer. You ready? So shall my word be, the goeth forth out of my mouth. And it, what my word shall prosper in the thing, it will not return to me void, but it will prosper in the thing whereunto I sent it. So I'm going to tell you the real secret sauce behind everything, Myron Golden. You ready? Talk to me. Since I was 17 years old, I have watered the soil that is me and saturated it with the truth of the word of God. And that word makes my life productive. So that may give bread to the eater, consumption to the consumer, and seed to the sower, production to the producer. We're home. We're home. First of all, I just, I just want to get the y'all over. That was. Innovation has always kept the world moving forward, but it also comes with risk. As technology and AI evolve, Maxxl is facing into risk. Axxl, facing into risk for a future to be imagined. This advertisement doesn't constitute an offer or solicitation, nor a description of any products or services of Axxl. 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