The Power of Personal Branding with Paris Hilton

[Music] When you think of the word Paris, you think of the city and the woman. That's the power of personal branding. Behind the glitter and the pink is a visionary building one of the most powerful personal brands of our time. Get ready to learn how she did it and how you can too. Today Paris is a CEO, a mother, a best-selling author and a cultural icon. In this conversation Paris gets into everything from her takeaways on making your personal brand, your business, motherhood and her beauty routine. Let's just say if you saw her smile the way I did, you'd never look at ratios the same way. [Music] Paris, I'm so happy to have you here today. Until, so good to see you. It's so good. I mean, it's always good to see you. You know, I've wanted to have you on this podcast since the beginning of us starting, you were one of the very first people I texted, say, please, will you come on? And of course you said yes, we just had to fit into your crazy schedule because you do so much. No, it's my schedule is insane. No, your schedule is insane. But that's because you're doing so many incredible things. And really, I pull you here today because I don't think there's anyone better to talk to about the power of personal branding. I wanted to ask you how purposeful are you when it comes to building your brand? Like has it always been a plan? And I really want to understand your approach when it comes to personal branding. For me, it's just all been very authentic. Everything's happened very naturally. It all started when I launched my first fragrance 20 years ago. From there, I just started really just building product lines and brands and things that really resonated with my brand, things that I love. And what I was passionate for just leaning into my brand and having fun with my character. And yeah, just building products off of everything that I do. I mean, because there is just such a, I'm not going to say I read for it, it's like a pink thread for everything that you do. When you think about the consistency that you had, do you think there's like a secret to that consistency? The secret is just always staying true to myself. My brand is all about pink and sparkle and fun and affordable luxury as well. I really love that I'm able to travel the world. I could see so many beautiful things and be inspired by them and then create those products for my fans at an affordable price. Do you think that the like the irreverence of it, the fact that it is pink and sparkly and so happy that you can't help but smile when you see something that you've created? Do you think that's part of your popularity? That in a time when, you know, everything's so dark that actually you're array of light? I do believe that. I feel that, you know, there is so much darkness. I've been through a lot of darkness in my life that I feel like I've always been the light. And that's something that I always aspire to be. What's this secret to live in as both an incredibly successful person and a very powerful brand? The difference is really owning your power and your narrative and your story rather than letting other people define you and always been kind and leading with kindness and wanting to spread joy and happiness through everything that I do. I wonder if you think that you actually get credit for being a woman that has been able to monetize herself, not just as an idea, but as a true talent, like a multifaceted talent in so many categories. Do you reckon that you get the credit you deserve? I do now. I think for a long time I was definitely underestimated. And there's just a lot of misconceptions about me, I think, you know, coming from my last name and from people getting to know me for the simple life. They didn't understand the business woman behind all that. I think now I've proven myself and people can see that because what I get for a while, you almost played into those misconceptions. There's part of like the blonde, glittery, pinky thing that you played up as part of your character. But I have heard you speak a lot about that character and how you very purposefully created a persona for yourself. Will you talk about that a little bit? I've always been a very naturally shy person. So I think, which I think people find surprised. Yeah, they definitely find that surprising. But when I played the character, I think it was almost like a shield to protect myself and going through so much as a teenager. I also just kind of wanted to build this kind of Barbie doll fantasy life. And then all of a sudden I get the simple life and the producers tell me to play into the character even more. This was the first reality show. So I really had no idea what I was getting myself into. And I didn't know what I have to continue on the character season after season. Exactly. I can do this for a few episodes in here. Okay, years later. So then just the whole world assumed that's who I was. And then it's like this is working. And you know, basically built a whole brand around this character. I always think about you as like queen of the creators, like queen of the influences. Do you think about yourself, Lime? I feel that I was always very ahead of my time. I was doing all the things that people are doing today before there was even a word for it. It was called famous for being famous. But now that's like an entire job that people do. So I think it makes me happy to have been ahead of my time. I feel like I always. I mean, I feel like you were the first creator and we've seen the creator economy completely blossom. Is it someone that you think right now that you love that you're like this person's getting it really right? I think there's so many amazing women right now that are really following their dreams and their passions and killing it. Just like our girls Kim, Chloe, all of them. So many people I think really are just leaning into their brands and really utilizing social media and all the technology today and creating products behind those as well. At what point did you realise because I remember in the early days like you were one of the first people getting paid for club appearances. You were going to Vegas, you were getting a good $1,000, it seemed like at the time. And you know, just for you turning up, for you being there on the night. At what point did you realise, wait a minute, this is more than like a gig to gig thing. I'm going to create products, I'm going to create an empire. Yeah, this all started even before I was 21. I had my fake ID. And my first appearance in Vegas was for the Palm Hotel. They wanted me to do the opening and had me wear the Spoustier that had like a million dollars of casino chips on it. Class A. Yes. Well, your family, okay, with you representing another hotel group? I was a lot of money, so I didn't really ask anybody. I just did it. But that was like my first time doing something like that. And I was like, wow, this could actually be a huge business because every week then they started calling me to just do other appearances and club appearances there. And that's when I just started knowing that I could really get paid to party. I was like, this is so much fun. And at that point, it was like, get paid to party. But were you sitting down and saying, okay, there's a strategic plan here? It's fun, is it look like you have it? I was having such fun, but also behind the scenes, I was having meetings and creating and releasing my fragrances. And then I got into doing my clothing brand and handbags and shoes and sunglasses and different products. Even though I was having fun going out, I always had my business as well. And for you, I just trying to understand from a business infrastructure point of view. Like in the early days, what did that look like? Who did you have around you? Who helped you make decisions? And I'm just trying to understand from the early days to now, how has that changed? I had my manager and then my dad, I would always ask him for advice as well. Yeah, very small team back then. And a team that you could count on? Sometimes. I went through a lot of different agents and managers, because in Hollywood, it's really hard to trust people and know their intentions. And I'm so happy now that I have an incredible team that is like family to me. Yeah, you're really lucky. And so what does it take to keep the power sale on business running? Well, I have my media company called 1111 Media. And I'm the CEO. And I have 30 people on the team. Amazing. And we do everything from television, audio, film, building products and IP. We're doing things in the metaverse as well, music, licensing, and building brands, doing content. So yeah, we do it all. It's amazing. It's really incredible. I have amazing people who are running every different division, who are experts in all those different areas. It's just been mind-blowing what we've accomplished since I founded it in 2020. It's just so exciting. It's like I just feel so grateful every single day. Well, I feel like you just have so, you have so much going on at the moment. Give me an idea of what a typical day in your life looks like. There's never really a typical day. Every day, it's something new and fun and interesting. Usually I could be in the studio recording my album. Or I'm on a plane traveling to a different country doing concerts. doing appearances in my design meetings for all my product lines, photo shoots, interviews. - Is there anything that you ever outsource you like? That's not my strength, or that's not where I need to spend my time. I'm asked to speak on panels all the time. - I bet. - Podcasts going to different tech conferences. And I can't go to all of these. I'll go to some of the ones that I can fit in my schedule. - Thank you for coming. - Yeah. - I have to come for you. - I love you. - So certain things I'll just send someone else on my team to go so they could represent the company and me, but I can't make it to everything. - This episode is sponsored by Built. You know how your house in payment is just one of those things you make every month without really thinking twice about it. It's just part of life. But Built is built around the idea that if you're paying it anyway, you should actually get something back from it. Built is the membership for where you live that rewards you with points on every housing payment. It started with Ren and now as of 2026, built members can earn points on mortgage payments too wherever you live. Those points can be redeemed towards flights, lyphrides, amazon.com purchases, fitness classes and more. Personally, I'd put mine towards travel, just making a monthly expense feel more intentional is worth it to me. Built also gives you access to neighborhood concierge, restaurant reservations, fitness classes, new local spots, plus rewards over 45,000 partners is designed to fit into real life, not change it. Join the membership for where you live at joinbuilt.com/emma. That's j-o-i-n-b-i-l-t.com/emma. Make sure to use our URL so they know we sent you. The start with yourself tour kicks off on April 15th in New York City. Tickets are on sound now at emma-gr-i-d.com. I think it's incredible to look at the evolution of you. I was trying to figure out when I met you. I met you back in my celebrity talent wrangling broker-bitch days. I don't know what else to call it, but that's what I did. I booked talent onto campaigns. And I remember everyone was so excited to have Paris in Paris. Like it was such a big deal. There were a Julian people at the airport. It was in those days when something was happening in a place and it felt like the whole world was converging. And my job was to make sure that you got from the airport to the set safely. And I did not do that job very well because of the, I don't know, 50 mopeds that were following us, which was so insane. But I do remember how professional you were. You'd been out the night before. We had an early start. You were early, which I thought, wow, that's so incredible because not everybody's early. But you were having a lot of fun, but you were there doing the job and you were super nice to every single person there. And at that time, I was, I mean, beyond Junior. Junior's like, no, I was like a non-person on the set. And you were so kind and so lovely to me. And for whatever reason, you gave me your number. And I was like, oh, this is fun. I've got your number. But over the years, I'd texted you and said things and you were always so incredibly kind. And I feel like it's a really underrated thing in business more generally because I really believe in, I believe in karma. I believe that you get what you give out. And I really honestly believe that an enormous part of your success is how you carried yourself through so many things, so many big, global moments, high as low as ups and downs. But you've always been unbelievably consistent with your brand and unbelievably consistent as a person. And I wonder if, I just wonder where you got that from and how you've managed to stay that way in spite of everything that you could be in also. I, just who I am, I'm just a kind person. I've always just believed in making everyone feel special and being sweet to everyone. And it's just who I am at my core. I just, I can't imagine being any other way. Do you still have millions of animals? I remember there being a lot of animals in that. I'm not a very animated loving girl. And I remember there being lots of furry things at the risk. Yes, I have my four dogs. They're so cute. Four dogs. I love four dogs. I feel like when, you know, again, talking about consistency, when people walk into your home, you know, it is extremely you. It is pink, the art is pink, you know, the entire spa is pink, the way that you, you know, it's like the cars, the whole thing. It's like a Barbie fantasy world. Do you ever wake up and go like, oh my god, like, I'm sick of all this pink. I wish I, you know, I wish I lived at Kim's house. Or, you know, I wish the things, I wish the palette was more bland. I love it. Do you do? It's me happy. I feel like there's a little girl I had all of these dreams. And it's just like what I pictured in my life. It's like this fantasy world that I just can live in. And it's like my bubble and my special place that like just makes me so happy. It is to see all the pink and all the fun things. And just one of my friends and people come over, they're like, oh my god, this is so parasized. I'm like, yes. It's really so parasized. It's a very negative thing. It's so you. But tell me, you know, when you talk about the dream, what is the motivation? Because at this point, like, you don't need the money, I'm imagining, you're good. What actually motivates you to do what you do? I love what I do. Success is something that really drives me. I love creating things that are beautiful. I don't know. I love to work hard. It was just something that was instilled in me since I was a little girl for my family. And I love to make my parents proud. I just always had big dreams since I was a little girl. And now I've exceeded all those dreams. And I feel just so grateful that I get to do what I love, music, beauty, fashion, and just have the best time because I feel like you only live once. So you should make the most out of it. Yeah, it's really true. I mean, you do do so many things. And I'm interested to understand when you know it's time to pivot because you feel like you're, you know, in as much as you say, consistent with your brand, you're also at the mother of reinvention. So when do you know that it's time to like switch it up? I just instinctively know. I just don't make it. I want to do this now. Oh, I want to start DJing now. I want to release another album. It kind of just whatever I feel in the moment I do. And I feel like anytime I've had a dream, it always comes true. Really? See if it even manifestation. Yes. Do you do that purposefully? Do you have some kind of ritual or something like that? I just, like every 11, 11, like in the morning and night, I always make a wish. And all of them have come true. And I was saying to my husband another day, I was like, he's like 11, 11. And I was like trying to think, I'm like, I don't even know what to wish for anymore. I feel like all of my wishes have come true. Oh my God, that's amazing. So it's, I feel like I manifested all of this ever since I was a little girl. I would make like mood boards and kind of just write down what I wanted to be when I was a grown up. And all of it came true. That's in, I mean, that's insane. So how do you keep going? If it's all come true, like what gets you out of bed? Like what are the things that you are like, this is now a goal for me? I love my fans so much. We have such a close relationship. And they're my little hiltons. And they're all around the world. And I love seeing them, making them smile. I love that now with my music, I can connect with them on an even deeper level. And I just feel like I was put on this planet to just be the sparkle and the fun and make people happy and just be myself. Talk to me about risk. Everyone who's successful has taken an element of risk. How do you feel? Is there anything that everyone was telling you? This is crazy, but you knew that it would work. With a simple life. I remember when I got that call and they wanted my sister and I to do it. And I asked Nikki and she was like, hell no, I'm not doing a reality show. You're crazy. Don't do it. And my mom, as well, was like, hairs, like I don't think it took an idea. And of course, I didn't listen. The night after it aired, my mom called me. And just like, you know what? I'm never wrong about anything, but I was wrong about that. Unicol or hilarious. It is so amazing. I'm so proud of you. So I was happy that I went with my instincts that I knew it was the right thing to do. And she's followed you now on to reality TV. Thank you very much. Kathy Hilton. Do you watch? Yes, she's so funny. She's, first of all, she's the best. She's so unbelievably funny. And again, someone who's very true to herself, like you just feel like Kathy Hilton's going to be Kathy Hilton, no matter what happened on that show. She's just going to roll up and say whatever she wants. She's the real OG. Yeah, she really is. And when did you decide talking like a being yourself? When did you decide to almost stop letting the world define you and really own the narrative of your life and your character? Thank you. Through my documentary, This is Paris. That was the first time that I kind of showed who I really was behind the character and told people the reason why. And people got to know me on an even deeper level and see that-- I am a human, but I've been through a lot in my life. And I think that nobody obviously knew that before, so they didn't know. And just that there was so much more to me than the world knew. Yeah, I think that that really came through. And in a way, I think that to me, it was one of those real moments of sort of like, everyone had to like shut up like in a way. It's like a very defining thing. What has it been like since you had that documentary? I could have noticed a big difference in the way people treat you or respond to you. Definitely. Just through my documentary and then next with my memoir, and really telling my whole story. And it's just been incredible just connecting with so many people who come up to me on the street just saying, thank you for your book. I changed my life. And I went through the same things as you did and it made me feel less alone. And how many parents have told me, thank you for telling your story. It's killed my family. It's just been amazing, like the power and telling your truth and your story. Having people just know who I am rather than the character that they thought that they knew. How hard was it for you? Very hard. Just, you know, when you're so used to hiding who you are almost. Because I think as a teenager, just going and being sent to these schools and just going through so much that was so painful. And then, you know, developing a character almost is like this armor or shield. And then the whole world thinking that and just being so misunderstood. So then to finally just show who I am, it's just been so liberating and just so healing as well. What was the decision that led you there? In the documentary, the original premise for it was never supposed to be about that. I was just supposed-- I just felt so underestimated for so long and I accomplished so much. And no matter what I did, people just looked at me as like, oh, the party girl or a simple life dumb blonde. And I was just sick of that. So I just wanted to show who I was and my businesses and everything that I'd accomplished. And then the director and I became very close. And then I just started telling her the real story. It's just been like this whole process. And also with the world shutting down during 2020, it was like the first time that I could have time to actually sit in one place and reflect on my life. Because before that, for two decades, I was on the road traveling over 250 days out of the year. There was never time to actually sit and think about everything in my life. To have that time was very amazing just to be able to get to know myself. That was a gift. And I felt like it was a gift to so many people because you opened up a big conversation that had been swept under the carpet that so many people weren't able to speak about. How's the advocacy that's come out of that and what you're doing right now? How's that shaped you as a business woman? It's been the most meaningful work of my life. I've done a lot that I'm proud of, but my advocacy work and making a difference for so many children around the world has been so empowering. And just to be the voice for so many who don't have a voice and to make true impact, I've already changed 13 state laws and passed one federal bill and passing two more bills in California by this fall to protect children. And that has just been incredible to be able to do that and really turn my pain into a purpose and make a difference in millions of children's lives. Did you ever imagine that you would be changing your voice like in a million years? No. Like watching legally blonde. I was like, that's amazing. She's cute. I never thought I would be like doing that. It just really shows the true power of your truth. Yeah. And what happens when you are to your credit, when you're so honest, when you're so consistent, I think that that comes back to you. Like you get the things in life that you deserve. So much into me, it's so clear that you were supposed to have that moment with that director, even if you didn't set out to do it. In that way, not just to be seropudent for yourself and to give yourself that is that burden, but also for so many other people. And I was reading, I don't know, I found myself in a Reddit whole thread thing, lots of people talking about you. And it's really true. You have opened up a conversation that people just weren't having. You've been able to so many people to talk about the pain of going through similar situations to you did. So I take my hat off to you. I think that's on top of all the insane businesses and the success in your incredible career and entertainment and media. That's just that's legacy stuff. That stuff that you'll be thinking about and people will be thinking about forever and ever. Given all of your experience around managers, agents, publicists, teams, for the people that are listening to this, that aspire to the type of career that you've had that are thinking about personal branding, creators, influences, or whoever they are. What advice would you give people as they start to build out who gets to work around them? My advice is to do your research on people, do background checks to know that whoever is around you and whoever is on your team represents you. So you want to make sure that it's people who are kind to others and to have good intentions and people who don't want to just use you and just to really know. It could be easy to be tricked. So I think it's important just to kind of figure out a way to really find out who the people are around you. Because not everyone is a good person. No, they really are not. Yeah, they really, they really, really are not. I wonder, do you think about, given that your name's Harry Celon, do you think about your family legacy, the Hill Unlegacy? Do I think about it? Yeah, is that something that's on your, I mean, I wonder if you sit there, I don't know if you're expecting to inherit a good $1 trillion at one point, but I think a lot of people who have a name like that, it's a wait for them every day. Is that the same for you or are you so in your own businesses that it's not even a factor? For me, I always wanted to be known as Paris, not Hilton. So that's something that's always been a driving force as well for me. I wanted to do my own thing and build my own empire on my own. And my grandfather and I were so close and he was my business mentor and someone I looked up to so much. I remember we were having dinner one night. Paris, you were a Carter than any CEO I know. I'm so proud of you. It's like, and it's so funny. I used to be known as Baron Hilton. And now I'm known as Paris Hilton's grandpa. No doubt. And you were laughing about that. And that made me feel really happy because he's someone I looked up to my entire life. What did he teach you? Just seeing what they both did, my great-grandfather, my grandpa literally building this entire hotel empire from the ground up was always so inspirational to me. So just teaching me the power of a brand. And in my case, it was like a personal brand of a person. And just the importance of hospitality and being kind to everyone, the importance of giving back and philanthropy and family values, just being a close family. I read that you announced your own hotels that you're going to open. And I'm just like, oh my goodness, like to do that in your name, in the shadow of what your family have built. What are you going to do with this hotel group that you're opening? I'm so excited just to follow in my family's footsteps and create just these incredible spaces. I've traveled all around the world, see the most incredible hotels. So I really know what I want to do. And-- What are you giving us? What's going to-- what are you going to do in hospitality that nobody's doing? What is it going to feel like? It's just going to feel iconic and fun and very me. So I can't wait. And what else are you working on? I mean, I looked and there's just the most unbelievable list of things that you're doing. And it's interesting because I thought I did a lot, but I don't even know where to start. You have an album coming out, which is epic and amazing. You have the hotel's long gene. I feel like you might be on your 175th fragrance, at this point, but which is-- And I say that not in a mocking way. Everybody's fragrance gets canceled after number three, number four. And you are still going in a celebrity fragrance landscape that has all but died except from you. Like, I just think that that's incredible. What are you most excited about when you look at-- or not what even what are you most excited about? I am so interested in how you think about all of these things together, like what are the commonalities and how do you make a decision about what you're going to do? Well, if my fragrances are always wants and that's reflecting my life at that time. And I just released my 30th perfume. It's crazy. Isn't it crazy? Yeah, that's so crazy. It's amazing. There's a little girl I had a dream of having one perfume, so the fact that I have 30 now is just insane. It's insane. What do you do? Like surely you don't have them all out. Are you over the first few? No, I love all of them. You do. I knew that you would say that. But this one I'm obsessed with. It's called iconic. And it's just the scent is so beautiful and it just like up lifts your mood, bottles gorgeous. And now we're working on number 31 right now. Is that a long-term partnership, Paris? Is that been the same partners like the whole way through? That's pretty looks for 20 years now. That's pretty epic. No? I mean, again, I don't you don't see commercial business relationships in Hollywood that stand the test of time. Not 20 years. That's wild. Yes. And again, I think that's testament to you as a business partner. You do what you say you're going to do. You turn up. You go above and beyond for whatever you've committed to. And it's really truly impressive. Thank you. I love just creating everything from the scent to the bottle, to the campaign. And then one of my favorite parts is just going on all the appearances all around the world. And you like that part. Most famous people hate that. I love that. I do love people. I literally like cry sometimes just talking to people and hearing their stories. They give me letters and cards and just the words they say to me. Just reminds me of the reason that this is why I do what I do. So that just it makes me so happy. And now with my skincare line. I was just going to ask you about that. It was so epic. Thank you for the gift. I was like them one and the most insane. I feel like everyone's given up on the epic gift in boxes. And yours came and I was like, yeah, she's still going with the over the top insane like every single product on the planet. Why did you decide to go into beauty with it being such a like oversaturated market so difficult to be competitive? What was the thought there? I've always been obsessed with skincare. I know my entire life. I just I love it so much. And I really wanted to build it from the ground up. All the formulas, the packaging, just the entire thing and working at the laboratory and coming up with formulas that have real results. And it's just been incredible just seeing these women we've had clinical testing and just to see the difference in their skin and how much confidence it's brought them. And now just seeing online all of the people who are using it and just how much it's changed their skin. So it just makes me happy to be able to bring that to people so they can feel their most confident and most empowered. And I just I love skincare. You know what it is. I mean, yeah, I do know how it is because first of all, you have the most unbelievable skin on the planet. You've really, really do. And I'm always obsessing over I'm like, what are you using? Who are you seeing? What are you doing? What are the things? But you are like truly interested in like this is not just like another brand. You are like a bit of a skincare. I don't want to say a nerd because you're like the lady. You are right. You're a skincare longevity. Like nerd. You are in it. Like you know all the things. You know all the ingredients. You are like into the research. And I was pleasantly surprised about how much you know about skincare. And you you really like you really involved in that brand in a way that you're like, I wanted this to do something for people like is that what you were trying to get to with this. I'm just trying to understand what's the white space that you're feeling. So like there's so many products out there and a lot of them do not work. A lot of people are just literally, you know, slapping a label on all the same formulas. Like there's now all these companies where people can literally go and it's like you pick the packaging and they're putting the same lotions and every single bottle. You would have been offered all of those deals. Yeah, and it's like, I don't want to do that. I want to build these formulas from the ground up. Some of them I went back like 18 times like iterations of each one. I wanted the consistency, the feel, just every part of it. And the results to see that these are actually, you know, science-backed results. I wanted a skincare line. I could use and now the whole world could use it. What is your beauty routine like? Because I mean, I spoken to you before. You've said it in public. You don't do Botox. You don't do Phyllis, which I think surprised a lot of people. So talk to us about the beauty routine. Like what are you doing? Well, I take care of my skin like an Olympic athlete. Yes. Heather Nicole, you know, my facialist. I see her three times a week. She comes to my house to my Slivenspoth. And we are doing like Neurotrists, which is like the EMS Electric Currents, which is incredible. I love her skin-sculped device. That is amazing. It's plasma, hydrophacials, red light therapy, oxygen chamber. I have a hyperbarex chamber. I have the neolite, like red light bed, which I do every single morning. And then I go into my cryo-built, cryotherapy chamber. And I'm just obsessed with all of the different devices and machines. And you saw my spa. I literally have like medical grade. I nearly didn't go home. I was like this. I could get like, you know, 50 grams worth of treatments if I just stayed here for a couple of hours. Literally at the fountain of you. It really is the fountain of you. It's so true. You spend in a lot of time in that spa. Yes. It's unbelievable that you built that at home. It's so crazy. But I think that this is, I mean, it's a real interest of yours because you are very, you're into the science, you're into the data, you're into the results. Like you really have delved into this longevity of your space. Clearly. A clean preventative. Yes. I really believe. And just getting to know people all around the world, like these just geniuses and biohackers and like Brian Johnson. And crazy. Oh yes, I met him at yours. Yeah. That's so crazy. I love him. No, he's, I mean, he's amazing. But on the fitness side of it, like you're not so into it. I get to Pilates, but I don't have a lot of time. So when I have time, I do it. And then I have this shaky thing. What is it called? Oh, like the, yeah, I think you got on it at some point. Like a power plate. Power plate. It's a power plate. That's what it is. Yeah, the hot pink one. That is amazing. I've been doing that a lot. And that is amazing because it's like shaking all of your cells and like waking everything up. And I love lymphatics like the massages. Do that every week. I love it. So. How many hours do you think you dedicate to beauty? A lot. I do the three facials every week. And I three hours long. I know she takes, I mean, first of all, one of the best facials I've ever had in my whole life. It takes so long. I know. She has such a lot of equipment. It takes a lot of an hour to load in. Hence the reason you just thought will be equipment. Exactly. Now I understand. And I've like figured out a way. I'm like the multitasking queen. So I will just be laying there doing the facial, doing the bodywork. I have the neurotransm machine like hooked up to the body. So it's like a workout for three hours as well. And then I have my computer, my iPad, and I'm just laying there either doing conference calls or approvals for different product lines or just listening to music, writing music. Just every second of that time, I'm working the whole time. So I see it as like beauty and business at once. Do you think about the beauty or shame and the longevity or shame as part of your brand? Or is it just like a place that you're interested? I see it as both, you know, for the brand just to feel my best, look my best. And I just love it. I don't know. It's just like a whole thing. And it's like I could work while doing it. So why not? Why not? Tell me about work life balance. Like do you believe in work life balance? Yes. Definitely with being a mom. I've learned that those say no because before I did not say no. So now it's just like everything I do, it has to be something that is impactful, something that's important to me. I love that I'm able to bring my babies with me all around the world. They grow up so fast and I don't want to miss a moment. So I'm always having them with me if I'm doing rehearsals for like one of my concerts, if they always come and visit me for a couple of hours. And every night doing our bedtime stories and then on the weekends, I don't really go out unless I have to for work. And then if not, it's just me and the kids playing in the dollhouse, hanging out the puppies, cooking, chilling, doing art in our room. You are so cute. What are the trade-offs for you? Are there times that you have to turn things down or say no, I always talk about this in my life that, you know, you can't have it all the time. And I'm interested for somebody like you if you've figured out some magical way that you can. Or if you have to, you know, have some trade-off in your life. Since having my babies, I just, my priorities have really shifted. I no longer have filmo anymore, either. Before I used to like go out every single night, like I didn't want to miss anything. I'd be like traveling around the world like on the schedule. It's like, oh, it's can't film us flying into here. Then I need to go here for ultra Miami and there. And it's like I was everywhere all at once. And now with them, I'm like, I've seen it all. I've done it all. Like unless it's something that's really important or I'm getting paid along. to be there. I would rather be home chilling in my sweatshirt and just with my kids. You really are a homebody aren't you? So interesting. I am like a secret introvert. It's so unbelievable when you see what I know of you is that you are a very sweet and quiet and introverted person, which is wild to think about. What's your mothering style? Do you like, do you have any specific beliefs around how you're raising your kids or and what do you like as a mom? I'm a slipping mom. Of course you are. What else? What is a slipping mom? What is this new parenting style? A mom that slays and loves her best life. And are we all aspire to be a sliving mom? I'm very playful and fun. I'm such a kid at heart as well. I'm loving to laying with them in bed, watching cartoons, going to Disneyland and arcades and just doing fun kid stuff. I love to cook together. I love to see them smile and laugh. We just always have the best time all the time. Like they're my best friends. As becoming a mom changed anything about the way you work or the way that you think about your legacy. The way I work. It's just about having them there with me as much as possible. I try to do as much as I can from home. A lot of my meetings. I always have them with me. So if I'm doing like a fitting or in a meeting with my team or doing an interview, I always have them on my lap. So just trying to be with them as much as possible. I understand that of course. As your kid to get older I guess that becomes even more of a thing. I don't know. It all starts. I'm just thinking about it so much at the moment. My son just started middle school and so it all becomes so much more real. They become adults and it all just gets so much more serious. He is 11 turning 12 in December and I feel like I had him two seconds ago. It's like I have a nine year old and two three year olds and an 11 year old. So you think constantly about what you're doing and how you're spending your time because your time is so unbelievably precious. That's all we have at the end of our day. Our time and our energy. So I try to think very carefully about how I spend it and what we're doing without our energy. I'm so interested because I know that you work a bit with your husband much like I do and you both have very demanding careers and I wanted to ask you what the working dynamic is like between you two both very successful, brilliant individuals. He is just amazing. He's my best friends. I love just how much he supports me and lifts me up and just makes me the best version of myself and is my biggest cheerleader. He really is. He's always like in the front row at my concert. It's like jumping and just making I just like look down at him and just smile. It's just so cute. He always makes me so happy and feels so safe and he's just so loyal and funny and kind and brilliant. He's one of the smartest people I've ever met and works so hard and it's just inspiring to be with him and to get advice from him and he just it's just like I've never dated or been with a person who's like this. A lot of men before would get very insecure and feeling masculated. I've just been just not used to being a successful woman. No, I understand that because I think it takes a very big man to be with somebody who is really successful and not only is he like like a proud, just so unbelievably proud of you. I remember going to a dinner and being sat next to him and all he spoke about the entire time was you and I was like how in love is this man? That's the sweetest thing and I was like, yes, you've been talking about me. He's like, I'm absolutely not talking about you. But he really is. He's really into what you're doing and I wonder what's the biggest lesson that you've learned from marriage and what makes your partnership work despite being so much in the spotlight. It matters so much who you marry and who your partner is. That will really predict I think everything in your life because when you don't feel safe or trusting in a relationship, you're going to turn down things that you shouldn't. I don't know, I just kind of just from before, I would be in other relationships. I feel like I would say no to so many things because I would be too scared to leave them. With him, I just feel like the sky's the limit anything is possible because I just know that he is my person and he loves me and is obsessed with me and would never hurt me. Now I just can do everything that I want to do in life and always know that he's right there by my side and loves me so much and would do anything for me. I mean, you're so lucky for that. What's the working dynamic like? Do you guys actually work together? No. No. He runs, he's a founder of M13, which is an investment company and I do my thing but he is always there with my team just helping guide things and I have ADHD so I'm sometimes all over the place and he's very not ADHD. Like the opposite, like a guy who runs and makes a lot of investments. Does he help you with your investments? Because I know that you started to invest in a lot of companies. Yes, he does. He just is one of the most brilliant investors in the world. He knows everything about everything and tech and just all of these, you know, every day he's getting approached by different companies and is just always researching, looking at everything. So he knows about everything before everyone does. So I'm constantly just learning so much about investing because before, you know, I didn't really know how to do any of that. So he's really taught me a lot and just introduced me as well to so many different companies and yeah, it just opened up this whole new world to me but I didn't know much about before. Oh god, I love that. What made you want to start investing? Just seeing the returns from what he's told me about and what I've seen with him. Also, just investing in companies that I really believe in founders that I really love and respect and just being involved in different product lines and just different tech investments and things. And I just find it all very fascinating. What is one brutal truth about building an empire that nobody prepared you for? Just how important it is to have a team and that was one of the reasons that I wanted to develop 11/11 media. It's felt, you know, I was also such a multi-hyphenate and I have so much happening in my business. None of these agencies were even prepared for what I was doing because it was, you know, so ahead of its time and I don't think there was anyone who was doing as many different types of projects as myself. So I really wanted to build a company where all of my businesses could be under one umbrella and it's just been life changing ever since basically having this whole machine behind me where it's like my dream factory. So like any dream that I have, I'm able to create and just have make happen. And if I didn't have my own company like this, I don't think it would be possible because a lot of agencies are not really certified to handle something like me. They're not set up for you. The best business decision you ever made. Do you think? Best one? Yeah. It's creating 11/11. No doubt. It feels like it. It really. For that reason. If we were to sit down 20 years from now, what would you want to have accomplished? Just continue doing what I'm doing and expanding my brand all around the world and producing content, films and things that have true meaning and that are making incredible impact around the world to the past, my laws to protect children in all 50 states to have my own hotels all around the world and just continue being the best mom and wife and friend and advocates just to be so happy. That's how I like you do it. I have no doubt. I have no doubt. Is there anyone that inspires you that anyone out there that inspires you from a career point of view or just a general life point of view because I feel like you're so many people's idols. Like I just wonder if you have someone that you really look up to. I've always looked up to my mom. I think she's such an incredible woman. She's so kind. That's the biggest heart. She's so funny. She always wants everyone to be so happy around her and the important piece of advice that she gave me the night before the simple life aired. She said in the show, "Arias Tomorrow on Fox, your life is going to change forever." I just want you to never forget. get the kind, sweet, and down to earth where you are and never let this get to your head. And that's something that I always really kept close to my heart. And I think that's so important to have a family like that behind you who supports you and gives you that type of advice because being in this town for my whole life I've seen so many people come and go and just seeing how fame has really could change people in a negative way. And I never let that happen. No, that's really clear. One last question before we move to rapid fire. But what advice would you give your younger self? I would say that you're going to go through a lot in life and sometimes it's going to be difficult. But one day you're going to use your voice and make a difference for so many people to always be kind to yourself. Don't be afraid to show people the real you. That's really good advice. All right, I'm going to move to rapid fire questions. Okay, here we go. What is the first thing you do when you wake up? Go into my red light, third, and cry on the machine. Love it. We're all waiting to wake yourself up, Jesus. What's the last thing you do before you go to bed? Take a bubble bath. My husband, every night. Sexie time. I have a huge bath in my bathroom. And I watch a cartoon. What cartoons? Family guys. Or I watch the simple life. Do you still watch the simple life? Yes. Of course you watch the simple life. What time do you go to bed? It's a van. So if I have to wake up really early, I'll like force myself to bed like at 11 or 12. But you're an hour, right? I'm an adult. So sometimes I'll be up to like three in the morning. Oh, you're right. What's the first fragrance that you ever wore? First one was called Joy. That was my grandma and my mom wore it back in the day. So I loved it. What's the favorite simple life memory you have? Favorite one. There was so many fun moments. We worked at this like mermaid place in Florida. That was so much fun because I was like wearing a mermaid tail for the first time. I was always obsessed with Ariel. You felt very at home in your tail. Yeah. The mermaid vibes. I loved that. I loved working at Sonic. I thought that was so much fun. I just loved all the families that we would stay with. Everyone was so sweet, especially the weddings. Yeah, it's so nice. We visited them in the colonnife for the 20 year reunion and went back to Arkansas. Went to the house and hung out with them. It was just so fun. Just talk about all the memories together and just see them again. They're so sweet. Oh, I love that. What's a book that changed your life? The secret. I love that book. I've read it several times. It's a great one. Favorite beauty hack that actually works. Parathy, my skin care line. And another one is putting ice and water in a bowl and putting your face in it for as long as you can over and over again for like 10 minutes. And it's amazing for debuffing. Oh, that one. Yes. Do you have a parenting mantra that you swear by? I would say, if you slay, if you live, oh, come on, that's so good. We need to teach us some baby grows. What's one thing that you valued when you were starting your career that you no longer value? Hearing what people think. I think before I just like, would care about things that don't really matter. The thing that matters the most is what you think of yourself. Damn right. And how you make people feel. Yeah. I couldn't agree more. And what's one thing that you value now that you didn't back in the day? That's how precious time is and time is the most precious thing in the world. And before I just was always living in the moment, but now with my babies, time matters so much. They grow up so fast every day. I'm like, oh my god, they're so tall. They're so big. So just really just cherishing every single moment. Amazing. Paris, you are all incredible. Thank you so much. I love you. Love you. If you're loving this podcast, be sure to click follow on your favourite listening platform. While you're there, give us a review and a five-star rating and share an episode you love with a friend who will be so grateful. Aspire with Immigread is presented by Odyssey. I'm your host, Immigread. Our executive producers are Corinne, Gilead Fisher, Derek Brown and me. Our executive producers from Odyssey are Maddie Sprung Kaiser, Leo Ristennis, Archer Saludja and Jenna Weissberman. Stephen Key is our senior producer, sound design and engineering by Bill Schauss. Angela Paluso is our booker, Original Music by Charles Black, video production by Evan Cox, Kurt Courtney, Andrew Steele, Carlos Delgado and Arnie Argocy, social media by Olivia Homan. Special thanks to Britney Smith, Sydney Ford, my team's at the lead company and WME. Maura Curran, Josephine of Francis, Hillary Schuff, Eric Donnelly, Kate Hutchinson Rose, Tim Meakall, Sean Cherry and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Immigread. Greed is spelled G-R-E-D-E. That's Aspire ASP-I-R-E with Immigread. Or you can submit a question to me on my website emigread.me. So, before we wrap, a quick reminder that start with yourself is available for pre-order and tickets for the live shows are available now. Starting April 15th, we're coming to New York, Los Angeles, San Francisco, Chicago, DC, Boston, Atlanta and London. Visit emigread.com for tickets and full tour details. I can not wait.