The Passing Lab - Build a Passing Game That Fits Your Program - Josh Herring, OC/QB Coach, Lassiter HS (GA)
40m 44s
In this opening presentation for the Passing Lab Smart Clinic, Josh Herring emphasizes the importance of a thoughtful, context-driven approach to designing and teaching a passing game. He begins by stressing the need to understand your "football ecosystem"—the unique setup of your program, the quality of your opponents, and the expectations of your community—because these factors dictate what offensive strategies will work. Herring critiques the overused concept of simplicity, arguing that it is often a shallow excuse to avoid the hard work of mastering complexity. Instead, true simplicity means creating a system that is learnable for players, offers answers against various defenses, and maximizes your talent without becoming predictable. He highlights teaching as the ultimate competitive advantage, since film and information are now widely accessible, and coaches must out-teach opponents even with identical schemes. Herring introduces a structural framework for offensive planning: base calls, counters to attack defensive reactions, and contingency plans for when opponents sell out to stop your strengths. He also discusses volume, rejecting the idea that less is always more; rather, coaches should aim to be proficient in as many things as possible without hitting diminishing returns. Ultimately, he advocates for a sophisticated yet simple system, built through rigorous analysis and effective instruction, to ensure success across different programs and challenges.
[MUSIC] >> A dogmatics, the great dogmatics, said this one time in a text message and it is one of my favorite things anybody's ever said in coaching. I told him I might get it tattooed, I'm not going to, but simplicity is everyone's battle cry. But often it's a shield to hide behind the work, acquire the master complexity. >> Welcome to the Passing Lab on the Coach and Coordinator Network. One of the things we've always tried to do at the coaching coordinator network is bring you conversations that make you think differently about coaching football. For the last three seasons, Josh Herring has done exactly that with the Passing Lab podcast. He's brought on some of the best passing game coaches in the country that talk philosophy, concepts, and the why behind what they do. But after almost every episode, we hear the same thing from coaches. I love the conversation, but can I see the film? That's exactly why we created the Passing Lab Smart Clinic. Instead of asking coaches to cover three or four different topics in 45 minutes, we ask each coach to take one subject and go as deep as possible. So the film, explain the install, walk through the teaching progression, cover the adjustments. Give coaches something they can actually take back to their programs. Before we tell you more about the Passing Lab Clinic, I want you to hear a segment from Josh Herring's opening presentation because I think it perfectly captures what this clinic is really about. >> Okay, we're going to start off in this clinic just talking about a big picture, deep dive. How do we design, teach, install a passing game? What are the things that go into, for only year to year basis, trying to decide what it is that you run? There's an amazing amount of really cool stuff out there. You can watch more film, more game film, more cuts, more presentations, more clinics than ever before. But how do you decide what's really good for you and not just a bunch of cool plays that you see online? And I based a lot of this on things that I wish, when I started as a coordinator at 24 years old, long time ago. What are things that would have helped me and things that I wish I knew? We certainly don't know it all, but I have been exposed to some good coaches and some guys that have been great mentors and thinking through this. And this is just our process and how we do it. So hopefully it is being helpful for a lot of you guys. So we're just going to jump right into, you know, I think it's really, really important to have an understanding of your football ecosystem. Now that's a big word, but really all I'm talking about is you got to know who you are and where you are and what your competition is. So I've got a couple things to just sort of go through. But you know, how is your program set up here in Georgia football is a big deal and it's pretty much year round, which has a good and bad that goes with that. But our program is set up to where in some ways we're working, at least seeing our kids on a daily basis throughout the year. There are places that I've been where we literally had a football class. We don't currently have that. That is completely far removed from a lot of people's experience. Okay, you may be at a program where you only get to see your kids literally, you know, right before the season starts. There's different stuff from state to state, but that's going to matter how your program is set up and all the stuff that you do and your football ecosystem. Who are your opponents? The competition that you face, I have been at places where if you beat your rival, okay, like pretty much regardless of what the rest of your record is, people are going to be okay. And I've been at places where for you not to compete for a region title or potentially even a state title is going to be rough on you in the community. So who are your region and district opponents? How good is your region? Who is it you have to beat? Again, for some of you that may be a rival, but some of you are trying to win your region or your district. You're trying to win a state title. Some of you maybe you're consistently competing for that. You haven't been able to get over the hump. Everybody's got a different environment. That goes into what you decide to do as an offense overall, especially the passing game as well. It's not just something where, hey, this play or this idea is for everybody in America. You've got to know a lot about your football ecosystem. And I think for this is mostly passing game oriented, but I think some of the stuff I'm going to touch on actually gets into things that are just offensive principles period. So what are the defenses that you see if there are defenses that you see that play nothing but man coverage all year long, okay? Cover one, cover zero, bringing the pain. That is going to be a different look for you than what a lot of people see. And so that is going to be a factor in the sort of presentation that you're going to have offensively that stuff matters. And a big part of the early part of this talk is everybody talks about simplicity. Twitter is really big right now in the coaching profession. It actually has a lot of influence or X. I guess I'm supposed to say now. And what you have with these little short tweets sometimes is a lack of nuance. And a lot of people you go on to coaching Twitter sometimes right now. And I feel like you're getting these, you know, Zen cones where these people say these, you know, two sentence phrases that are supposed to be really deep. But it's about something that has gray area that they're making to be really black and white. And so everybody's always talking about simplicity and basically how you're dumb if you're not simple. But what does simple mean for you? Because what simple means for us in our situation may not be what simple means for you. That is a program to program thing. And so when people say things like, you know, keep it simple, stupid and all the other things that we hear, what does that even mean other than just being something that's on a poster somewhere? So we're going to kind of go into that and talk about, well, what is being simple? Like what does that mean? So when you have different ecosystems, you're going to have to adapt in different ways. Just like animals would adapt in a different way to the ecosystem that they live in. Okay. So for me, it comes down to this as an OC, can your system provide answers for your opponents and maximize your talent regardless of school? Because if you do, then you have a good system that can travel. And it has an ability to do things from place to place that maximize the skill sets of your players without necessarily having to change everything. Okay. Like our job as coaches is to max our kids out. That's really what we're here for to get the absolute best out of them. And does your system provide the ability to do that? And if it does, then you can go from place to place and you're not going to have to radically change a whole lot. Okay. You're going to want to always accentuate the talents of your kids. But are you going to have to completely change terminology and structure and the way you lay everything out as you go from place to place? And so I think the key to all this is teaching is the key. Okay. I've been saying this in clinics for a while. Everybody today has access to limitless film. There are not the secrets that they're once were. There have even been people that have tried really, really hard to keep things a secret. That is not going to last very long. Okay. I was in situations a few years back where you know, I felt like if I talked about deep choice guys were going to threaten to take me out. Okay. And people try to keep things secret as long as they can so they can have an edge. But we're in a game that's all about peer review. And if your stuff is really good, okay. It's going to have defensive coordinators look at it, scheme up against it. Do their very best against it. And eventually it's either going to hold up or it's not. So everybody has access to all the same stuff. There's been this big leveling of the playing field and there's just not the secrets that there were. So we have to be better teachers than our opponent. I tell our guys as coaches, if we were to have the exact same system rolled out offensively as the other team. And we had the exact same amount of plays, the exact same call sheet. And this is all we can do. Could we out coach those guys? Okay. Could we teach our stuff that's the exact same as theirs better than they do. And if you think about it from that perspective, it gives you some autonomy as a coach to go, all right. This is something I can control. I can't control necessarily who my athletes are. At least the most programs. There's a lot of other things that are outside my control. But I can try and be as good of a teacher as possible. And that's one of the things that I think we strive to do every day. And it's a constant ongoing process where you can't just get settled and say this is just what we do and how we're going to do it forever. One of my favorite quotes is from Bill Lawson. There's an incredible book that he wrote and scored takes care of itself teaching to find your leadership. How good a job you do, whether it's cultural, systematic, whatever party your program, getting that across that teaching is going to define who you are as a leader. So we want teaching to be at the forefront of everything we do as coaches. How are we going to teach these things? We have this big picture idea how we're going to make it happen. So we feel like compared to some high school offenses were pretty high volume. There are others that have a lot more stuff than we do. But we think we can make the system learnable and simple for the players. And that's what you're actually looking to do. You don't want to just be simple because it sounds good to say on Twitter, hey, you should do less stuff. Well, that doesn't mean the same for everyone. Okay. So every single thing we do on offense starts with this process of how are we going to teach this? Okay. How are we going to teach this? If we have a great idea and we feel like it looks great on the board and it looks like it's going to translate to film, awesome. How are we going to get that across to the kids who don't watch the film that we do who don't watch as much of it who don't even watch high school college NFL games on TV sometimes maybe watch, you know, some reels of football, but like it's not their deal. Kids have changed. This makes sense within our current structure. That's the question we ask all the time. Are we having to really re-teach a lot of stuff?
stuff in order to get this in. And how is this going to impact things that we're already teaching or doing? Is this going to mess with other things that we've already taught? Is this going to bend rules that are ingrained in our system? We have to think through that stuff. So a way, just a couple of common ways to look at this. And I know this is going to be passing game or in it, but this really applies to all offense. Sort of the way I was taught this is a really young coordinator and I had good mentors is the base counter contingency ideology, okay, or plan. And it's the same thing you see with really good systems like the wing T that have answers built in. We're going to have our base calls that are who we are. And we want those to be attitude calls. They don't have to be great, but they got to be decent versus everything where we don't feel bad when we call this, okay, and we're going to talk about some of those passing ideas when it comes to this. You want things that you don't feel bad about calling. Maybe it wasn't perfect, but you don't go back and say, I really wish I called something different. It's our best stuff. We're going to carry and do every game. Okay, then we're going to have our counters off that base stuff. So this can be passing game tags or wrinkles that you, but a counter call you're protecting your base and you're attacking a weakness. How's the defense going to take away your base call? Okay, this counter is going to attack that thing. And then we have a contingency plan, which is what, you know, what are they giving up if they truly sell out and they're doing a great job of saying, you will not get this base. Okay, your base stuff. We have the ability. Our players are good enough, our scheme is good enough. We're going to stop your base. Do you have an emergency plan? Okay, and this, this fits right in with another idea. I don't know who came up with this, which I wish I could give them credit. I heard this a long time ago. I've heard a couple of different coaches talk through, but you can see iced tea on the screen by the idea of an iced tea. This is really, really close. If you're familiar with, you know, the great coaching staff at Bixby, which has their fastball, you know, change up curve, sort of strike out methodology. A lot of people are doing stuff like this. Long time ago, it was introduced to me as iced tea. So you have an initial or base play. You have your counter. You have an explosive now that's a way to attack the D that's trying to sell out to stop whatever your base is. Okay, and then you've got possibly a trick play, which you don't always have to have. And you can apply this somewhat to the passing game too, where you have a base pass and then you've got something that's going to attack the reaction. And we're always looking to generate explosives. So hopefully your past plays have explosives built into them. But sometimes you're really trying to take a shot and for sure generate something down the field. So that's sort of a way that's two different ways, very generic, but if thinking through offensively how you're going to decide how to put in stuff, this is really good with young coaches too to sort of give them a structure of this is the way we think offensively. So don't just suggest a play because you saw it. It was cool on TikTok, but does it fit within this structure? Is it a counter to something we're already doing? So hey, coach, I know we run a lot of counter. So counter GT and you know counter GY or GH. Okay, well, I saw this and I think this really fits in with that fits our rules and can generate an explosive if we tag this RPO or we have this play action. So it builds in a way to think as a coaching staff about the stuff that you're doing. I think it's really good. Maybe my height takes section of this before we get even deeper into the weeds. It's just some thoughts on volume because this is a huge thing that you see online all the time. But you know, logically less is not more and more is more. Okay, but when people say less is more, that's not what they mean. They don't just mean you should have less. They don't just, you know, logically if you're really good at buck sweep and you're really good at trap and you're really good at belly and you've got this series, if you're good at all those things, that's better than if you're just good at trap and people can take that away. Right? So logically less is not more, more is more. But when people say that, it's the assumption that by doing more, you're automatically worse at other stuff. Okay, you want to be as good as many things as you can be because it makes you harder to defend. But the problem is as coaches, you have to figure out what the answer for your program is. And that's the struggle. That's why we're coaches. That is not going to be the same at every program. And that's why you have to think through what's my ecosystem. Okay, Kirby smart talks a lot about having a big toolbox. Anybody's familiar with their defense knows they have more stuff, you know, than anybody. And he says we're not afraid to do that. And it gives us answers in tough situations. Steve Sarkiesian, I mean, it sounds so simple, but he said the more you do really well, the harder you are to defend. But the one I really like is Albert Einstein saying, everything should be made as simple as possible, but not simpler. Okay, we want it to be as simple as possible. But we don't want to get this thing so dumb down that we become easy to defend. And I wish I could just tell you this great magic answer that you should have this many runs and this many passes, but that doesn't exist. That's a program to program thing that you should constantly be evaluating in your program. This episode is presented by Modern Football. If you're still charting games by hand, Modern Football can modernize that process instead of spending precious time deciphering your charts before planning the next series. Modern Football let you tag just a few key pieces of information and instantly gives you the reports you need to make adjustments on the side by coverage tendencies, pressure tendencies, formation data, situational reports, drive reports. It's all organized in real time helping you move through your call sheet and stay one step ahead of the defense. It's less time sorting through that data between series and getting you right to the plays you'll call next. Learn more or schedule a demo by visiting the link in the show notes. Now let's get back to the passing lab. So, uh, Doug Maddox, the great Doug Maddox, uh, said this one time in a text message and it is one of my favorite things anybody's ever said in coaching. I told him I might get it tattooed. I'm not going to, but simplicity is everyone's battle cry, but often it's a shield to hide behind the work required to master complexity. Okay. Like sometimes you've got to work and sometimes it's tough and you've got to push through things and be a great teacher in order to make complex things seem simple. Okay. Whether it's running a triple option offense, whether it's running option routes in the past game, like it's really easy to say just be simple, simple, simple and not people over the head. We all want to be simple as simple as simple as possible, but sometimes that's just a way to just hide and be lazy if we're being honest. Okay. How much can you be good at before diminishing return set in? That's what less is more really means. Like we want to do as much as we can be good at, but when we hit that point where all the sudden we've got too much and it's impacting our ability to execute the things we do have, that's when you have to stop. The problem is that requires work and analysis for us as coaches and there's not just a perfect blueprint as much as people might like to say that and a cool, you know, two-synets tweet. So how much can you be good at before cost benefit starts to get messed up and you start to have diminishing return set in? Okay. So like for us, what's simple? What does that mean? I really like this definition of what simple is when people say, well, we want to be simple. Simple is a system that's learnable for your players if that's a real word, but you want your players to be easily able to take this information in and execute it. It's learnable. It makes sense to them. It allows them to execute at a high level and it's got to have answers because it's easy to just say as a coach, let's we're going to be as simple as possible so our kids can play fast, but anybody that's better than you, you don't have a shot. I have a real problem with people that immediately just go to, well, their players are better than ours. If you never beat somebody better than you, then that's problematic as a coach. You know, at some point it's hard to do, but at some point like you should upset somebody like coaching does become a factor in our game and that's one of the great things about our game is coaching still does matter. So do I have answers for all the teams on our schedule? In my simplicity, I think that's something you have to think through. So for us, simple can be sophisticated. Like because something is sophisticated doesn't mean it has to be complicated. This is not rocket science what we do, but you can take things that are relatively simple and easy to learn for your kids that have some sophistication, have some answers for a variety of things. And I think that's doable. We talk about language, you know, think about in any language, a small amount of letters and how much sophistication you have there and what you can do with those letters. Well, a system, it's a modular system that's like Legos and you can build stuff and you can use things in a multitude of ways. Then think about how sophisticated that can be. You can do a lot of stuff. You teach one route that in the passing game that all of a sudden has validity and all sorts of different past concepts that you have. It's simple kids keep doing the same thing over and over, which are building it in different ways that look different to the defense. And so you get a sophistication there. I love that perspective because Josh really gets into the heart of the issue. Today coaches have access to more football information than ever before. Film, cut-ups, clinic videos, social media, podcasts. The challenge isn't finding ideas. It's figuring out which ideas actually fit your players, your staff and your program. And that's exactly why we built the passing lab. After recording this session, I sat down with Josh about why we wanted to turn the passing lab into a smart clinic and what coaches can expect inside. You've been running the passing lab now. And on the podcast for three seasons and one of the things we've never had was the ability to take a look at film and video and that's kind of the what's at the heart of this is there are some past guests and guys digging into things as they've done on the podcast before but now we're going to really dig into it on video and some of the philosophy behind it really the details that you just can't get in a podcast. So tell us a little bit about how this is an extension of what we've done so far and what the expectation is from the different guests who you're bringing in panel that you bring going on to this clinic.
All these guys do a great job of talking and kind of explaining stuff to you on the testing lab clinic But the thing is people still won't feel and we constantly get requests or we get guys to reach out and say hey I really enjoy that concept, but you know Do you kind of watch this? Can I see this and so this is really a chance for these guys to deep dive into some of the concepts that they talked about on the Passing lab and even go further than that where it's really I think after watching these videos people This is an easy install where people could just go buy numbers and put these things in There's a how good a job these guys do explaining this though Tell us a little bit about the guys you've selected in And why we've had each of those guys presenting here. We've had some home-believeable guests on the passing lab These guys are guys that are willing to share Everything they've got there's no secrets with them. That's one of the reasons I loved you know Selecting these guys and having these guys talk about the stuff that they're doing We've got a true embrose who's very successful Wisconsin who is on the first season the passing lab That's gonna go over several things that he talked about in the passing lab. We've got that Mississippi legend Herbert Davis who's gonna talk about all the stuff they're doing Madison Richon with just unbelievable stuff with tempo in the passing game and option routes Really good stuff Pete Deweyse his head coach at Cambridge high school in Georgia was on the passing lab He's the OC and he's their great at throwing curls conversion down digs a lot of things that guys at the high school level are really interested They're doing a great job. He's gonna talk through some of those things that Tyler talked about on the passing lab We've got the great braiding walls who's one of the the nation's experts on the levels concept and he talked about that in the passing Lab episode and then he's gonna deep dive into three different phases of Levels route so I could not be more excited about these guys and the clinics that they're presenting and with this clinic and the clinic Format we've been using is we want guys to dig deep giving multiple presentations on their topic and then overall really You see some depth in this clinic which in most clinics you get you know You get the surface level stuff you might get some guys speaking on multiple topics But rarely do you get like a deep dive into one topic. What you're gonna see here. How do you feel that's an advantage? Well, I think like if I was a young coordinator you go to a clinic You see something you think is really cool and especially back in the day You didn't really have access to all this stuff But even today and going to clinics are watching guys online when they do you know a 50-minute presentation You get some things but you don't really understand the answers that you need the adjustments How is it installed the big picture and I think these guys deep diving in these clinics like this become something that is an instant install Where you have all the steps that you need to go in with your kids you know in the summer and going into fall camp and fully Install these plays. I think that's one of the best things about it. Those are all on demand. So those are As we speak many of those have been submitted and being Put into the tickets and when you buy the ticket they'll be there We have live sessions. So the idea is interaction and these been successful in our smart clinics You know the first being around table getting all of these guys together your panelists together and really digging into what each other does Digging into the you know passing game in general and I think that's where a lot of ideas are shared There's clinic talk and then there's the the talk which you know you would get the same type of thing Sitting around the bar at after the clinic Right, I think you know having around tables with these guys in real life anyway is something that I've experienced and so They're really good at it. I've never talked to a single one of these guys and not gotten a ton of information But we we've got several topics we're gonna look at and we're gonna do everything from evaluate Volume and what you really need We're gonna talk about situational issues. We're gonna talk about actual scheme as far as okay, you know where are we at today with Verticals four words are where are we at with why crawl so where we so some of the big picture things that people are constantly thinking about in their Pass game You're gonna hear guys that are some of the best in the profession talking their way through their thoughts and How they run it or don't run it and why and I think the wise the big picture That we're all looking for And then we get into finally the last night of this is the workshop which is you know think of it as problem solving bring in some ideas to the table again It's very much in in the spirit of the roundtable of guys sharing like that But now we get a little bit more into the details and you know sharing some ideas whether that's on the whiteboard sharing film clip Etc. Yeah, that's I think that's one of the coolest things about the workshop idea is you are hearing guys in real time Work through problems with each other. I think it's something not just if there's a concept you're really into that we're talking about I think that that's great. That's awesome But I think one of the best things for a coach is to be able to just see the process of these guys Wrestling with ideas and talking through okay. Well, here's the problem we face. How do you handle this? Okay, that presents this new problem. What do you do about that? And I actually seeing people work through the process in real time I think it's just very valuable for any coach. Well, Josh. I'm really looking forward to it We take you know what we've had going on in the passing lab Podcast now we're bringing it to life in the passing lab clinic and I think there's a lot here for coaches Huge value right now if you just want to get access here before the season 60 days 39 dollars you want live time access to be able to keep these materials We're doing it for 79 really want to get coaches into this new format here in our first year and we're excited to have the passing lab as part of it Yeah, really excited about One of the things I'm most excited about with this clinic is the group of coaches we've brought together Every presenter in the passing lab coaches high school football I think that matters because these aren't ideas with unlimited meeting time and scholarship athlete These are the systems that have been developed installed and refined by coaches winning on Friday nights with high school players So let me introduce you to the lineup starting with Josh Herring who is our passing lab host He's the offensive coordinator recorder back coach at Lassiter high school in Georgia He opens the clinic by walking through how he designs teaches and installs an entire passing game before you're showing How he enhances traditional concepts through stack formations Let's listen to his overview of the clinic. I am Josh Herring offensive coordinator and quarterback coach at Lassiter high school In Marietta, Georgia And also host of the passing lab podcast presented by the coaching coordinator network and we are going to have for you this summer our very first passing lab smart clinic Where we've got some great speakers some guys that have been on the show and some new faces Really excited about you guys getting to see it I'm also going to clinic and have three sessions the first one is just about a designing and then teaching and installing a passing game Just kind of a broad overview about the way we think about the passing game and then how we teach it to our kids and then we're going to sort of apply that with two different sessions about how we take our Normal passes and then apply them to stack sets both with and without motion something's been really good for us So hope you guys enjoy it really looking forward to bringing this to you next is Drew Ambrose the head coach at Franklin high school in Wisconsin Drew has built one of Wisconsin's premier programs by creating hybrid passing concepts that give multiple looks while keeping things simple for his players Hey, everybody I'm Drew Ambrose. I'm the head coach at Franklin high school in Franklin, Wisconsin I just want to start off real quick saying thanks to Josh and Keith for inviting me to be a part of this very humbling with this group of guys I've got a lot of really really great football minds that are a part of this And I'm honored to have been one of the guys that they felt was qualified to be here a little bit about myself So I graduated from the University of Wisconsin La Crosse in 2008 Got my first coaching job a few years later at Indian Trail High School in Kenosha, Wisconsin, which is between Milwaukee and Chicago Spent six years there then I spent one year at Racine Case High School and then I've been at Franklin for the past seven I've been an offensive coordinator for the past ten years so an accommodation of all three of those places But over some my time at Franklin and a couple years before that since 2016 Our program is 105 and 13 in that time We've been a state title game three times. We won it in 2021 We're the state runner up in 2023 and they were also state runner up in 2016 before I got here But we've been to the at least the state quarterfinals Six of those seven other years so we've had a lot of really good success Recently a lot of great players that have went on to the next level as well My plan here with these clinics is to Take you through how we've been able to be really multiple in our passing game And create hybrid concepts that allow us to to give the defense a lot of looks but keep it fairly simple for our kids We're able to keep progressions pretty clean keep protections the same Receivers don't need to learn a ton of different things But it presents a completely different picture of the defense So a little bit of background about the state of Wisconsin some context here to why we had to go down this path Wisconsin prior to 2025 only allowed us five contact days with our team in the offseason So we had to be really creative with our install time and find ways to come up with concepts that we're going to work against All of the different things that we were going to see So that kind of necessitated us going down this path But I think you'll see we've had quite a bit of success over that time I think we've been probably top three at least In terms of passing yardage and Completion percentage touchdowns in that time frame So we've had a lot of success and I'm looking forward to sharing with you guys. So let's get rolling Next up is Herbert Davis the head coach at Madison, Riglin academy a multiple time
time state champion over the past seven seasons. Herbert Davis's offenses have average roughly 3,500 yards per game passing while developing four different quarterbacks. He'll take you inside the option routes, vertical choice concepts and temple mechanics that have made MRA one of the most explosive passing offenses in the country. Hello, my name's Herbert Davis head football coach at Madison, regional academy, Madison, Mississippi, going into my 13th year of coaching here as a head football coach. We've had some great years here and a very great football program here because we got great administration and we are we're excited about the upcoming year. Just this little background we're going to talk about some passing game. We're going to talk about, you know, this year we ran a lot of underneath option routes. We're going to talk about our option routes this year and even off of the RPO we ran some option routes. The vertical choice has been great for us through the year. But we're going to talk about vertical choice switch routes. We call them switching swap and then we'll and then a lot of people always want to know about how we do our tempo. So we're going to talk about the mechanics of our tempo offense that we run up tempo. Just a couple of nuggets over the last seven years with four different quarterbacks. We've average right at 3,500 yards per season throwing the football. So stay tuned and hopefully you'll get something that'll have you an upcoming football season. Next, we have coach Pete Deweyce, the offensive coordinator at Cambridge High School in Georgia. Pete shares the concepts that have helped Cambridge consistently develop outstanding quarterback play from half field concepts and tags to dig and curl packages and attacking the sidelines. My name is Pete Deweyce. I'm the offensive coordinator at Cambridge High School in Milton, Georgia. I've been a part of this program for two years now going into our third season when Coach Tyler Jones took over this program a couple years ago. He brought me in as his offensive coordinator and we've been very fortunate to have a lot of success. Coach Jones is a very accomplished play caller. The rest of our offensive staff is very knowledgeable, very experienced and together and collectively. We've been able to do a lot of really good things. Obviously being blessed to have great players has been an important piece to the puzzle. Having the support of an administration that wants to see our program and our kids thrive. I have all been part of our success in the past two years. We've gone 19 and six. Both years made the playoffs and been able to pocket a couple of wins. Our quarterback play has been really strong. We believe in unlocking the quarterback and empowering him to make plays in the offense. We're a heavy RPO system that's obviously not afraid to drop back and throw the football. Our first year in the program, we had a senior quarterback. Complete shift and offensive philosophy. A young man that only had one or two starts under his belt as a varsity quarterback. We were able to throw for 3600 yards, 36 touchdowns. He was number two in the state and passing lead 4A, which is the level that we've played in the past two years. He graduates, walks out the door in this most recent season. We inherited another senior quarterback, a young man that actually came from a different program. Again, all new system and we heat through for just over 2600 yards and other 33 touchdowns to only five interceptions. And really engineered our offense. We think we do a good job of developing quarterbacks. We think that our system gives us a lot of variation in the way that we can attack defenses. We think that the way that we teach this system really allows our players to go out and be confident and be successful. In these clinics, I'm going to talk about a couple of different things. I'm going to talk about using half-filled concepts and tags to create full-filled reads for your quarterbacks. We're going to talk about the power of dig and curl concepts to both convert the sticks and exploit defenses and create explosives. And then we're going to talk about attacking the sidelines. I think a lot of times high school coaches are afraid to really let their quarterbacks attack the sidelines. I think that certain throws require big arms. And we're going to talk about how we can attack the sidelines with the focus on timing and understanding more so than being worried about the kind of power that the high school quarterback can generate what they're on. Look forward to sharing these things with you and hope you can gain some things to help you in your program. We round out our lineup with one of the foremost experts on levels in the country. Brady Wallace, he's the tight-ends coach now at Dowling Catholic High School Perennial Powerhouse in Iowa. If you ever wanted to truly understand the levels concept, Brady delivers one of the deepest dives you'll find anywhere covering everything from its foundation to explosive tags, compressed formations, constraints, and red zone applications. Here's Brady. Hi, my name is Brady Wallace. I'm currently the tight-end coach at Dowling Catholic High School in West Des Moines, Iowa. I used to be the offensive coordinator at Aikini High School. I also coached in Oklahoma for a little while. I was the offensive coordinator at Broken Arrow and also coached the run game in offensive line at Jank's High School in Oklahoma. I'm going to be sharing with you guys on the levels concept. So I'll be doing a three video series. The first one will kind of be the foundation of levels. A little bit of history. We're kind of going with, you know, Peyton Manning and Tom Moore. And then some of the run and shoot coaches as well. The second video will be some of the tags that we would throw in there on levels to make the play a little bit more explosive. And then the last thing I will show will be some of the different compressed formations, constraint plays and concepts that we would throw. And also then how we would use levels in the red zone and how others are using levels in the red zone. So it's going to be a culmination of the three. If you've listened to the passing lab podcast, you've heard these coaches explain what they believe. Now you get to see how they actually coach it. You see the film, how they teach, you'll understand how they install it, and see the adjustments they make when defenses change the picture. The passing lab includes 15 on demand clinic sessions. You can watch on your own plus two live interactive sessions July 8th and 9th, which will also be available on demand. Those are our coaches round table and an interactive workshop where you'll get to hear these coaches work through ideas, answer questions, and solve real offensive problems together. Whether you're installing a new passing game, refining what you already do, or simply looking for better answers as a play caller, I think you'll come away from this clinic with ideas you can use immediately. You can register today by visiting the link in the show notes. Offseason Access is just $39 for 60 days, or if you'd like to keep all of these presentations lifetime access is $79. Thanks for listening and we'll see you inside the passing lab. [Music]
Podcast Summary
Key Points:
Coaching football requires understanding your "football ecosystem"—including program setup, opponents, and regional competition—to design an effective passing game.
Simplicity is often misused as a slogan; true simplicity means a system that is learnable for players, provides answers against opponents, and maximizes talent without being overly reductive.
Teaching is the key differentiator in modern football, as access to film has leveled the playing field; coaches must out-teach opponents rather than rely on secret plays.
Offensive design should follow a "base-counter-contingency" structure, with base calls, counters to attack defensive reactions, and contingency plans for emergencies, akin to an "iced tea" approach.
Volume should be balanced
Complexity can be mastered and made to seem simple through hard work and effective teaching, as highlighted by Doug Maddox's quote about simplicity being a shield.
Summary:
In this opening presentation for the Passing Lab Smart Clinic, Josh Herring emphasizes the importance of a thoughtful, context-driven approach to designing and teaching a passing game. He begins by stressing the need to understand your "football ecosystem"—the unique setup of your program, the quality of your opponents, and the expectations of your community—because these factors dictate what offensive strategies will work. Herring critiques the overused concept of simplicity, arguing that it is often a shallow excuse to avoid the hard work of mastering complexity.
Instead, true simplicity means creating a system that is learnable for players, offers answers against various defenses, and maximizes your talent without becoming predictable. He highlights teaching as the ultimate competitive advantage, since film and information are now widely accessible, and coaches must out-teach opponents even with identical schemes. Herring introduces a structural framework for offensive planning: base calls, counters to attack defensive reactions, and contingency plans for when opponents sell out to stop your strengths.
He also discusses volume, rejecting the idea that less is always more; rather, coaches should aim to be proficient in as many things as possible without hitting diminishing returns. Ultimately, he advocates for a sophisticated yet simple system, built through rigorous analysis and effective instruction, to ensure success across different programs and challenges.
FAQs
The core message is that designing, teaching, and installing a passing game requires understanding your unique football ecosystem, focusing on teaching as the key, and balancing simplicity with complexity to maximize player talent and provide answers against opponents.
It refers to knowing who you are, where you are, and what your competition is, including your program's setup, opponents, region strength, and defensive schemes you face, which all influence your offensive decisions.
He defines simplicity as a system that is learnable for players, allows high-level execution, and has built-in answers, rather than just being minimal. He emphasizes that simplicity should not be a shield to avoid the work of mastering complexity.
It's a framework where you have base calls that are your identity, counters to attack defenses that stop your base, and contingency plans for when defenses sell out entirely, ensuring your system has answers in all situations.
Because everyone has access to the same film and information, so there are no secrets left. Being a better teacher than your opponent is a controllable factor that can give you an edge, regardless of talent differences.
The 'iced tea' concept involves having an initial or base play, a counter, an explosive play to attack defenses selling out, and possibly a trick play. It provides a structured way to think about adding plays that fit within your system.
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