The one post that should go live every Sunday

Hey y'all, I'm Taylor DeHaze, a seven-figure business consultant and strategist for online fitness coaches wanting to build life-changing companies. Real talk, I wasn't an overnight success and that would make for a pretty boring story. I was fired for my tea-year porting career of a decade with just $825 to my name. In just two years, I built a seven-figure coaching business. Now I'm sharing my proven strategies with you. Oh, and we'll keep it real, discussing mindset, money, and hardship to help you build the life of your dreams. So grab a cup of coffee and get cozy. Welcome to the Taylor DeHaze podcast. I'm so glad you're here. Every single Sunday, I want to make sure that you have this post. Let's talk about the client testimonial that needs to go live every single week. So when I'm thinking about content and the biggest gaps that I see in your content, and this is not just beginner coaches, I have this chat with my path to 4% clients very frequently, right? Number one, I typically see there is a lack of storytelling, right? We find it so much easier to talk about topics in generalities, right? Pep Tide's lab work, fat loss, whatever. But there's always missing storytelling. And while I could have an entire podcast on that, I will not today. I am talking about the one posting to see. And that is some level of a case study on your feed. So I'm going to give you kind of like the full before and after case study because we are in an era, right, where again, trust is low, skepticism is high. And before and after photos, while I don't want you to not have them, there has to be a story behind the person so that somebody can watch it and buy into it, right? We have been, you know, we're ingrained to think that we're never going to actually reach the results that we want. I mean, ask yourself right now. You're probably skeptical with business, right? You've seen all these crazy screenshots and now you're thinking, well, I don't know, are these even real? Are these paid actors? I mean, you know, goofy stuff like that, right? So same thing with your clients, right? They're looking at your before and afters. And they're questioning, could I actually achieve this? Can I actually get these results? And when these are to see themselves in your clients, in your framework, that's when they're bought in on you. So I'm going to go over the six slide carousel that I want you to post on Sundays. Now here's my disclaimer. If you want to do the same framework in a real, totally fine. And also you are not capped to only six slides, but I'm going to give you the breakdown of the story. And I'm going to read you a few examples so you understand what I'm talking about, right? So slide one has to be hyper, hyper specific. Okay. It cannot be just basic. Let me give you examples of hyper specific examples. Four personal trainers who all make 5K to 10K online look easy. From no social media and minimal coaching experience to $170,000 online, how this toddler mom made more than $560,000 in her business collectively. Katie built a 40 client roster in FCA in just 16 weeks and quit her job. I could do this forever and ever and ever, right? This personal trainer goes into maternity leave with $10,000 in recurring revenue. My point is, if I said something basic, like personal trainer makes 10,000, I don't care. But when I hear maternity leave, now if I'm a mom who's expecting, right, I might feel like I connect with that. Does that make sense? So all that to say is I can give you a ton, but what you're trying to show is that people are getting results regardless of their excuses, right? I'll give you a few more. Kaelin got 11 clients while having her first baby. I say that because what are my clients telling me or my ideal clients? They're telling me I can't start right now because I'm pregnant. I don't know if I can do this because I can't afford it, right? And so that's where I have other case studies where it might say, you know, from barely affordable groceries to making $15,000 online, right? Like there's so many examples that I could give you. But ultimately, that is the first slide. There has to be hyper relevancy and you have to create curiosity for how you did it. The second slide is going to be the backstory. Okay, you have to tell their story so it feels relatable. The third slide is going to be some level of result, like initial result, right? Like the first time they saw the scale move, the first time they had a win, the first time whatever they didn't have food noise going out to dinner. I don't really care what it is, but that also creates more buy-in. Now, the third slide, this is where I would encourage you to use a video or a screenshot, something that has supporting evidence. Slide four is going to go over the process of how you did it. And slide five is going to be the final result, which can be other screenshots, voice recordings, videos. And then the final slide number six is going to be a call to action. So let me give you kind of an example. I'm going to go back to the one of my clients who I worked with for several years. She joined FCA. She was in her 40s. She was not on social media, had a full time job, wanted to grow her coaching business. So the slide is from no social media and minimal coaching experience to 170,000. Okay. Now, that's slide one. Slide two is a video of her explaining how she did it. Slide three says, "We cleaned up her marketing process, gave her an organic sale strategy, cleaned up her workflow, and voila, she hit her first five K months, and then a 10 K month, and then a 170,000 dollar year." She started seeing this as the next slide. She started seeing results in FCA because she implemented fast. It was never becoming somebody she wasn't. It was giving her strategy to elevate her and create a business to support the life she wanted as a mom and partner. So on that same slide, I have two different screenshots where she basically is celebrating getting her first 30 clients and her first five K month, right? Then I have another video where she is explaining further about how she was brand new, I had no experience, right? And then finally, it's a slide where she thanked me for everything that I did. And so I will say on the call to action slide, sometimes I don't do a direct call to action. Sometimes I just let the audience figure it out for themselves, right? Like you just looked at that post. You know you can work with me in FCA. I don't need to tell you that. And so instead, I posted a screenshot that says there are people in life that when we look back, we realize they took part in our turning points. I have three people that played a very big part in getting me out of my job. And I truly believe I will look back in two years and your DM to me about a podcast will turn in to me creating freedom. Your belief in me keeps me going when it feels a fucking hard, right? And so all that to say is that right there shows you that a DM changed somebody's life and it creates so much connection. And then of course, I have more context in the caption. But where I'm seeing missing gaps, right, is we are simply just saying, dude lost 20 pounds, you can do it too. And so even if you're not doing a full blown case study, you could also do some kind of framework, what I call messy middle case study. So maybe you had a client this week in a check-in who had a really major breakthrough, right? So and I don't know about you, but I love a good voice memo. So maybe it's something like the exact voice memo I sent to Caitlin that helped her prevent a binge. Okay. And then you screen record the voice note that you sent, you share that and you walk through the process. Now, maybe you don't call your client out, you just say client or K or whatever, right? But people have to see on Sunday specifically because it's why Sunday, right? They're at home. They're ready to start over again tomorrow. They're creeping for inspiration, right? And they should be reminded when they see you that you are getting those results. Now I will say I do have an entire totally free one hour workshop that breaks down. I've done exactly how to create a 30 day marketing plan as well as hyper relevancy specificity. The buyer journey, just how to ultimately get your audience to connect with you and ultimately buy. So if that's something you're looking for, feel free to DM me the word content pro, and I will happily send that your way. But let's make sure that on Sundays, we are absolutely posting something client related. Ideally, you're posting several things like this throughout the week. But if I look at your social media right now and I don't see one thing about a client in your first nine posts, that is where I want you to start. I want to give you a virtual high five for finishing another episode of the Taylor and Hayes podcast. Love the episode, share it and tag me on Instagram. Have a question, my DMs are always open. Until next time, bye y'all.