339: The Obsession Formula Files Pt 1 - the IT FACTOR

Welcome to the Mindset, Magic, and Manifestation podcast hosted by me, Michaela Jay. Get ready to dive into an action-packed, bougie-based, and spiritually guided experience on all things manifesting your Next Level Lux Life. Let's go. Hello, icons. Welcome back to the Mindset, Magic, and Manifestation podcast with your girl, it is I, the Michaela Jay, here to teach you how to manifest your Next Level Lux Life. Welcome back to the podcast. If we are hitting the ground running with a brand new series, I am calling the Obsession Formula Files. This is going to be three or four parts. I haven't fully decided yet of how you are going to win in 2026. Now, I know we're a little ahead of the curve. When I'm posting this, it's Halloween, so we're still deep in 2025. So let me just go ahead and say there are two whole months left of the year. There is so much time to achieve your goals, to crush things off of the vision board, to become the version of yourself that you set out to be in January. There is so much time, and there is also so much power in gearing up for the new year well in advance. Last year, in December, I decided December 1st would kick off 2025 for me. And because I went in with that new year mindset, everything accelerated. I'm pretty sure December last year was one of my biggest cash months in my business. I felt the most alive. I made amazing memories with my husband and friends and family. Like I just remember it being such a fun month. We ran the audacity training. There was a lot of really amazing stuff going on. And I wanted to take that same energy into the end of this year, but even earlier, because if we are focusing on being the most obsessed version of ourselves, which we're obviously going to talk about in this Formula Files series, then we are going to be so well set up once January 1st clicks around. And even outside of that, you will end the year being a version of yourself. You are so proud to be. Does that sound good to you? Because it sounds really good to me. I can't wait to take you through this series. Part one is called the it factor. But before we dive into this first part of the files, I have to tell you about an upcoming free event I have for you that I'm so excited to share. It's called internet icon. This is going to be a three day live experience completely free for you to join an internet icon is about becoming the reason your FBS clients can't scroll away. So you can double your sales. So this is going to be for somebody who is a coach, a creator, a wellness entrepreneur. You're already consistent. You're very hungry to win. You know what you want, but you're not getting this icon status attention. And we need to change that because your work is the greatest thing since sliced bread. And now we just need to fine tune your brand to become more magnetic and the kind that people obsess over, right? This obsession is going to be a big theme in my world coming up inside of this three day masterclass. We're going to be covering why people are scrolling past you, why you're not getting the icon status attention, how we're going to fix that, how creating a strategy for your social media based off the algorithm is not going to work out for you. That's just going to continue to outsource your power and what people really want is to feel you. We're going to talk about the mindset shift. So people start to binge your content. So people will people listen to one podcast episode and they want to pay you. They want to join and we're going to be talking about the missing link in doubling your sales effortlessly. This is going to be jam patch like three days you and me on zoom with other powerful women. I could not be more excited to blow your mind next week. This is happening five days from now. Okay. So if you were listening to this, go to the link in the show notes or message me on Instagram. So you can sign up. All you need is your name and your email. So I can send you the zoom link and you're going to be all signed up and ready to go. This is going to blow your mind and it's going to change your business and your social media for the rest of 2025. All right. Go sign up. I will see you next week on zoom. We'll be on video. I'll get to see your face. I'll get to say hello to you. It's going to be incredible and let's get back to this episode. Let's get into it. The obsession formula files part one. Let's start by talking about what I mean by the obsession formula. There are three pieces that I believe go into creating obsession in life and I'm going to give you life examples. I'm going to be giving you business examples because the way to win in 2026 is going to be through obsession. Obsession is the new marketing plan. It's your new game plan for life and especially over here, if you're an MMM podcast listener, you are an obsessed type of girl is an obsessed type of woman. You probably have like a psycho level of commitment to your dreams and we are going to dial it in even more so that obsession and like psycho committed energy goes from just an energy you feel from time to time or in a visualization or when you're looking at your vision board or when you're at an event and we turn it into something that is always there so then we can always tap into. So this formula has got three pieces so we're going to talk about that in each of the files and then most likely a bonus part where I continue to talk more about mindset and tying it all together and we're going to get obsessed. So obsession is the new marketing plan. It's your new game plan for 2026 because what we need more of in society right now is personality is genuine excitement and and your energy and that is what people will become obsessed with in your business and in your life and that's what's going to bring you the opportunities that you're calling in on your vision board. These big manifestations you have for the end of the year and for 2026. The reason why I'm I'm declaring that obsession is going to be your go to game plan for 2026 is because we are entering the AI generation like we're in it. You're probably you might be an avid chat gbt or some of the girls in my retreats were like chat gbting things my husband does it. We have so much AI around us so much automation. There are AI influencers coming out like I could talk about this all day and because of this you need to become what I call the personality hire. I've been talking about this a lot of my tech talk if you don't follow me over there make sure you do a map the mackayla j i post like five times a day so if you want more conversations like this tune in there. The personality hire is where people can feel you it's that obsession energy and they become obsessed with it because they can feel something it's not just a chat gbt response chat gbt email a chat gbt life hack it's you as a real person this is going to win in 2026 because it's going to be different than everybody wanting to take shortcuts and it's going to make you stand out if you bring this forward which the first piece of this is your it factor and that's what we're talking about today people will throw opportunities at you they will want to throw money at you they will want to travel with you clients are going to want to resign with you one of my clients was voice-tuning me the other day she's signing up for another program of mine and she's like i i just always want to be in your world because you're always evolving and i just every time i'm in your programs like i'm stepping into your her higher self essentially and people become obsessed with who they are around you and that brings you more opportunities okay it could be something as simple as like you're at the gym working on manifesting your dream body and you're just in this obsess obsession it factor energy and we're gonna we're gonna break that down for you and somebody comes up and they just say you have this vibe about you you have this aura this energy you look happy you look focused you look laser laser focus you look incredible like can we be friends can i train with you can we work out together and it's it becomes your new gym bff and they become your friend and then you guys start a podcast together like we don't know where things will go but what we know is that when you dive into the obsession formula when you double down on your it factor you will stand out in 2026 while everybody else is automating everybody else is removing their personality you are going to become the personality higher in every aspect of your life and that that's going to put you over the edge okay on top of that you need to be obsessed with your desires so we're going into the obsession formula because that's what's going to win next year in general for your opportunities but you need to become obsessed you have to conjure up that energy first and foremost that's what's going to make people authentically feel you i know that you are obsessed with the idea of creating your dream life you are obsessed with making the vision boards and stepping into your next soul self and you are obsessed with making sure that you feel good and that your habits are optimized that you've got your good morning routine or night routine or daily movement but mentally are you obsessed like mentally are you locked in to your goals and we're going to get into that in another one of the files in another part of the series but we have to like i said conjure up this energy first we go first we are setting the example you go first the universe follows the universe will always correspond to the actions and the energy that you put out a lot of people are going through life so passive which i could do a whole episode on how i despise passive aggression communication passive energy passive question oh my gosh because it's just so you out of your power if that's something that you want me to talk more about let me know in the dms on instagram i'm @thema_kaylaj but we've got to step out of passively wanting things we've got to be in it we've got to be obsessed we've got to be that one that goes first we can't sit around meditate and then wait for the universe to show us a sign and the universe to give us the leg up before we press go i said to somebody on my instagram stories today because i did q&a sticker she said what are some of your tips when you're at a rock bottom and i said this one's going to be a little bit of tough love but nobody is coming to save you no one's coming to save you anytime i've been in a rock bottom which has been many times in my life nobody came and saved me nobody came and gave me a get out of jail free card nobody came and gave me a small loan of a million dollars like nobody came around to save me to pick me up and there are people in my life and i'm like oh my gosh you were my savior like save your support but you have to save yourself it's the only way to get get where you want to go it's the only way to get out of a mental spiral the only way to get out of a rock bottom but it's also the only way to get to your goals and it's so important that we feel this locked in obsession energy around our manifestations because no one's going to do it for you no one's going to make you lock into things which don't get me started on the lock-in conversation i should just do one episode where i rant about things that i don't agree with i crack myself up i'm like why are we let me just give you two seconds of it why are we doing the great lock-in the 2025 great lock-in that's a big trend online it started i think in september be like okay we're locking in the great lock-in of 2025 i'm sorry bitch why aren't you locked in all year why are what have you been doing all year sleeping hibernating we're always locked in we're always locked in you have the choice lock in every single day oh uh yeah that's another that's another story for another time today we're talking about obsession we're talking about it factor so let's dive in the first file of the obsession formula now that you understand the context why obsession is going to win why you need this for your manifestations and then also on a business level obsession is the new marketing plan because of the chat gbt the ai stuff i mentioned like people just ignore so much content now because you can tell when somebody wrote it on chat gbt right or they're just copying other people's hooks it's like we need we need you we need your it factor we need what's different about you that's what makes you stand out online that's what's going to double your sales in 2026 and we're going to talk more about that in internet icon the free master class next week but let's talk about your it factor the first piece in creating obsession your it factor is your secret sauce the thing that makes you different the thing that makes you stand out your it factor is like oh she's got it it's that piece of you that element that you were born with i meet a lot of people at of my events my retreats on coaching calls and i'll talk to certain people and i'm like yeah that's your it factor it's that thing you bring to the table in every situation so for example for me part of my it factor is that i'm like a savage i'm so hungry to win in every situation you put me in a workout class i am immediately in competition mode i'm like i want to do the longest plank in this class put me in pilates i'm like i do not want to drop my weights not once i want to win put me in business i'm like i want to rock this launch because i want to win i will stop at nothing to win like i like literally anything i have that hunger in me i'm just a savage about getting what i want for some people their it factor is how empathetic they are okay so there's going to be so many different versions of this just because mine is a little hardcore doesn't mean yours has to be maybe for you it's you have such a big heart i tell a lot of my clients who are empaths like your emotions are your superpower the way you feel people the way you relate to people the way your heart can understand people that's an it factor because not everybody has that and so maybe in a work conversation and then a friend conversation conversation and then with talking with a barista you just have this empathy energy that makes everybody feel at home and feel like oh they can relax their shoulders it feels like a warm hug like it just feels like oh my gosh this is so comforting but not in a bad comfort zone way that would be an it factor that you bring to people some other people's it factor might be how organized and structured they are they're like the type a put together friend they're making the power points for the vacation they're sending out the Pinterest board for the style inspo for friendsgiving you've got the the planners who are like these are the hotels that we should stay at they're having people vote for them like for the next outing they're just organized at work they're the most organized ones right they're getting promotions just because they're organizing other people's stuff and their free time they're so efficient that could be their it factor they help their friends they help their partner they help at work that way they help themselves in that way and the thing about your it factor is this is something a piece of you that comes very natural okay like my best friend she is a planner through and through she got married during COVID had to replant her wedding three times never sweat once not one meltdown like could totally handle it like it was just a right like it was like ordering a coffee okay that it's just something that's so naturally she does same thing with me and my hunger to win at such a sling that comes to me so naturally I don't have to tap into an energy for it it's just something I have it's an edge it's something that comes out on its own maybe for you your it factor is a little more soft it's a little more feminine you know I am not here for for a soft girl vibe but so not me but maybe that is for you maybe you do your best work when you're in a feminine flow maybe you get your best content idea when you're at the spa when you're just enjoying your life maybe you're taking a floral arranging class and you have this amazing download something you need to tell a friend and that's exactly what they needed to hear so before they walked into a meeting and the friend got a promotion like maybe that's your it factor what is something some element of you that comes out in every single area of your life so naturally without trying and this is something that you love about yourself okay it has to be those two requirements something that comes you so naturally that you love about yourself that is your edge that is what makes you you that's what brings you the results and that's what you have to bring out in your work and in your manifesting and in every situation to attract more opportunities to you this contributes to your success in such a big way and people leave this out of the equation so let's say in business you are a social media manager okay and part of the reason why you have the success you do in your social media which is what made you it turned you into a social media manager because now you're starting helping other people doing it maybe your secret sauce part of that is that you are naturally a teacher you take a big concept or maybe a big strategy idea and you break it down in a way that is super simple you naturally take complicated things and you make it really digestible that would be your edge you can do that on a trip you could do that with language learning you do that for your friends maybe it's in like storytelling you're telling them a complex story in a really simple way in work you break it down for your social media clients you break it down that would be your it factor you bring out in every situation now that we've identified that you have to bring that into your work you have to bring that into the opportunities because if you are the social media manager and you are helping your clients and you are not bringing in the element of your it factor they are not going to have the success that you have you might be implementing all the same systems and they're not getting results and you're like why isn't this clicking why aren't they getting it I made them the foolproof plan well it's because when they sit down to record content they aren't taking a big concept and making it super simple and making it super digestible they are just talking in jargon and they are riffing off ideas and maybe they're not naturally a teacher and so then they get confused why they're not getting the same results it's because they're not coming at it with the it factor element but that's one of the reasons why they decided to work with you is because oh my gosh she makes things so easy so digestible like I want that like she made this make sense and now I want that it would be a million times more effective if you did the same thing the same strategy you're giving them while also giving them a training on how to simplify big concepts in social media let's say that they are your first social media client is somebody who does hypnosis and they were talking about hypnosis and nobody in their social media knows what they're talking about they're not understanding how this works they're using big words and and it's a big concept whatever she she the social media manager you in this example would be so much better off would get your clients way better results if you broke down okay great so when you're talking about hypnosis this is going to feel like a big concept for people and it's our job to make it simple that's what this system is going to work for so let's break it down of how we can easily teach this to people in a way that's digestible that's your it factor that's why they hired you because they loved that part of you it resonated with them and I think that people are afraid to bring in this element of why they're so good at what they do and why they're so successful in their area they're afraid to bring in the it factor because it's like well well it's just like how I am I can't be replicated but it can be in a way you can inspire that in somebody for them to create it in their own way my obsession with winning inspires my clients to have that same hunger I have been on so many client calls or my clients are like you just you have that work ethic you have that evolution you just you have that hunger all the time I'm always like yeah I'm crazy like I always say that I'm crazy and they say I want to be crazy too and we find how it works for them they don't have to be a copy paste version of me but we get to find a way that my it factor integrates into their psyche that's why they're attracted to my work that's why you love listening to the podcast like I feel like I could run through a wall I feel like so motivated I feel ready to go I feel like I am not going to tolerate my excuses after listening to an MJ podcast that's why people resonate with you so when you leave the it factor out of your work out of your life people aren't going to get the same results and what you're actually working on won't get the same results are you bringing that energy the the thing you are naturally good at that you love about yourself tie it in and when you don't bring it in you do a disservice to yourself and this is in so many ways like let's say I had this hunger for success but I didn't bring that energy into the gym I would be doing my dream body manifestation a disservice because if I brought that it factor part of me into the gym then my results are going to be a million times better if I bring this hunger to win into my relationship it's going to win but if I don't bring that same like I'm hungry I'm obsessed I'm going to win no matter what into these areas of my life it's not going to feel as natural it's not going to feel as authentic you end up putting on this mask where you're kind of dimming down your most brilliant talent and then you wonder why some of the manifestations aren't clicking this is really a hack to create your manifestations from a place of no resistance okay it's your path of least resistance when you are just living out your it factor unapologetically bringing it into everything that you do everything you touch like friendships your like your social life your fitness your health your work your money yourself you will feel so lit up because again it's what comes natural to you and it's what you love about yourself going to keep repeating that because I know some of you probably don't see it in yourself you've probably shut it down for a long time or somebody told you that that was something that was bad about you you're too energetic or like you're too hard working you're too this you're too too type A too type B and so then you shut it down and they made you feel like that part of you is dirty or wrong but in reality that's something you love about yourself so I'm going to keep repeating that it's something that comes naturally to you that you love about yourself because I also want you to have that permission give yourself that permission that you get to feel that way you have to recognize that authentic talent and you get to feel good about yourself now okay so we're just going to rewire that right here right then rewired done this is your path of least resistance in the things that you touch that you bring your it factor into everybody will be so magnetized the results will be effortless the people will effortlessly come in opportunities you're wanting in business career life whatever love easy easy because you're just being you everybody will be obsessed because you know what this does it makes you even more unique you say this is something that is me at my core that I love that's different not everybody has the same edge the same hunger as I do not everybody has your edge of of organization or of being in your soft feminine or being an empath or your edge of being like so effortlessly like balanced like you just know like okay it's time to go walk in and you know how to really release like whatever your edges maybe for you it's being funny like maybe that is your thing like you're just naturally funny it lifts everybody up you've gotten so much what do you want out of life because the first thing you said to somebody was a joke and you just became friends after that and and everything flourished and you you love that you love the funny side of you that is your superpower not everybody has that and these it factors inside of us we ignore sometimes because it is our natural response in quote-unquote common sense to us so we almost don't highlight those aspects of ourselves and that's doing yourself a disservice this is about seeing yourself and bringing it forward and people will be obsessed because it's so different but then you will be obsessed with everything you're working on because it's going to feel more and more like the real you this is one of the ways that we're going to win in 2026 look at your it factor what comes naturally to you that you love about yourself makes you different I would look at the the current things in your life that you identify as successes what has worked out in your life and what was the energy you had behind it this is such an easy way to figure it out maybe you're going through it really playfully maybe you had this this dream to get a certain job or a promotion or a certain bonus it was wrapped up in in that work manifestation but a money manifestation and you just went about it really detached really like I deserve this I have put in the work for this I am just going to show up in my energy and it's more of that feminine flow of just knowing and it worked and it worked and it worked and it worked that's your it factor for me when I've got that edge everything has worked and it worked and it worked and it worked so I can tell success leaves clues so look at your own we hear that saying success leaves clues and it's always about looking at somebody else's 5am routine looking at somebody else's mindset looking at somebody else's something look at your own track record you are incredible you've done amazing things you've transformed yourself in ways that a lot of people around you haven't and won't or haven't yet you're amazing look at your successes your success leaves clues pick up those clues typically it's you can identify at least one it factor inside of you that's going to make your life a lot easier think about how you can bring that forward in your manifestations how you can bring that forward in your business and let me know what starts to manifest and most importantly how different your energy is now if you're listening on Spotify I want you to go ahead and comment what your what you feel like your it factor is and how you feel after a couple of days of implementing this because you will give yourself so much energy back you no longer have to put on a mask you no longer have to be something that you're not this is something you're just naturally good at so of course you're gonna have so much more energy and you're gonna feel like oh my gosh this manifestation thing is so easy because that is the point of where it is easy it's just you showing up taking action as the best version of yourself and sometimes that doesn't mean changing your whole personality sometimes that means owning more of who you currently are that's so good take this run with it we will be back soon for the obsession formula files part two part one is your it factor let me know how this goes and I will see you an internet icon our free upcoming masterclass bye thanks for tuning in and don't forget to leave a five star rate in review I love hearing your takeaways and wins from the podcast in the review section so don't forget love you so much talk to you soon bye