Speaker 1do about a million dollars a year just myself these are low effort low cost low risk startups so you can just spin up a website tomorrow and then you're set right which is a huge opportunity right now because ai is so dang good that you could take something like that and scale it to the moon and back everyone needs it usually you get instant customers with it and it's totally free on a friday i had the idea on a saturday i built the thing on a sunday i launched non-product hunt and on monday my life was not ever the same did you have an audience then no no audience nothing i was completely anonymous nope i think it was about ten thousand dollars the first day it was side income for me i held my full-time job until i was making eighty thousand a month and then i quit eighty thousand oh yeah and i was making 75 000 a year at the other job i kept the
Speaker 2full-time job for four years while running design joy so you were making more per month in profit than you were per year for design joy yeah i was making more per month in profit than you were per year for design joy
Speaker 1your full-time job that you had in fact yes i was oh my gosh what is your net profit per month i think the peak was 200 000 a month but it usually averages somewhere in the 60 to 80 000 a month it's probably about a thousand a month in expenses oh my gosh that's wild what productize agencies
Speaker 2right now you see out there in the world that are very successful that other people could copy
Speaker 1yeah is it okay if i give two i want as many as you got okay i think there's two primary ones right now i'm going to give you the first one i'm going to give you the second one and i'm going to give you the third one
Speaker 2i'm going to give you the third one and i'm going to give you the fourth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 3so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 2so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one
Speaker 1so i'm going to give you the fifth one and i'm going to give you the fifth one so i'm going to give you the fifth one and i'm going to give you the fifth one been as high. I think the peak was 200,000 a month, but it usually averages somewhere in the 60 to 80,000 a month, but you'll get those peaks and valleys. As a design agency owner, like what
Speaker 2does that actually mean? What are you designing on a regular basis? Yeah. In my case, I do a lot
Speaker 1of branding. So logos, you know, just the overall aesthetic of what these brands look like. I do a lot of websites, you know, design and development of these websites. I do a lot of, you know, social media stuff. I do a lot of, you know, presentation decks, you, you name it. I pretty
Speaker 2much do it as long as it's, it's digitally focused. So how would a productized service like yours, specifically a design agency, how does it differ from traditional design agencies? Yeah. So in a
Speaker 1lot of ways, right? So if you just want to talk pricing, for example, traditional design agencies are relatively very expensive because there's a big headcount involved, right? So when you have a website project, you're not only, you know, you're not only, you know, you're not only paying the salary of the person actually working on that. You're also paying the PM, you know, the project manager, the CEO, the CFO, you know, these companies are that they have to pay these people. So their prices are significantly higher. In my case, it's just myself. And in other cases, like design, like companies like design joints, like a few people, right? They're very small kind of intimate agencies. So pricing is usually much more affordable. Speed is the big thing. So with traditional agencies, if anyone has ever hired one to embark on, whether it's a brand project or a website project, these things take weeks to months, in some cases to years. In my case, if you if you were to subscribe to design joy, you would have a, you know, let's say a homepage back tomorrow. So it's very fast, no contracts, no calls required, you could decide to sign up today and get designs back tomorrow. So it's like Fiverr, but like on steroids, and actually like good, good work, right? So that's, that's the main thing. And it's a subscription. So one of the big things right now is the economy, right? So it's like, you know, it's like, you know, it's like, people are very hesitant to hire full time people, especially in the tech world. So they like to use contractors. But even then, if you don't have work for them, you're still paying them. With a model like design joy, you can subscribe and pause anytime you want to meaning if if work dries up, and you don't really have a need for it, you can just pause your subscription, you're no longer paying for it, and you come back whenever you do need more support. So it's very flexible in that
Speaker 2regard as well. Now, I'll ask you a question that you're complete, you'd be completely biased on but is on these vibe coded apps and websites that kind of all look about the same generic, could that be not fully but largely fixed with better prompting screenshots from other websites that have good design? I know, like the answer to that could put you out of a client, you know, but like, sure, bad prompting, or is it just like, AI is just not there yet. And it maybe won't be
Speaker 1for a while on the design side of things. Yeah, I may not be as biased as you think here, because I'm not so naive to think that everyone requires top tier design to be successful. Right? There is the majority of people out there could get by with launching with something made from Claude, right? Like, it's, it's good enough. Where I like to exist is the tier above that, where it's like, you know, we don't, we're not fine with just being like, good enough, we want to separate ourselves apart from everyone else doing this and and everyone that will come behind us and copy us. The only way to really do that is to layer on a design layer onto that. That separates us from a branding perspective, you know, branding is still just as important, if not more important than it ever has been. Yeah. Yeah. And so, you know, the second you build a successful product, you have to assume that there are 300 people behind you that could spin up something like that within a week, if they have a team, probably days, right? So what is it that you're going to what's the moat that you're going to build around that product? One of those moats is distribution, of course, you know, you understand that more so than ever. I mean,
Speaker 2yeah, it's easy to build the thing. It's harder than ever to sell the thing. Exactly.
Speaker 1But moat is is obtainable, you can hire distribution partners, things like that. But it's still it's still a huge moat and a huge advantage. The other advantages is branding and design. So those two things, I think will be increasingly more important. I'm having like
Speaker 2this realization as we're talking that like design has never been more important. You know, just like distribution has never been more important, because it's so easy to build the thing. And like, you and I, we go to websites every day that all look about the same. And like, we've all seen it. And so now, it's more important than ever to stand out. If you look at the number of websites that are live on the internet, it is like parabolic these last three years. Yeah, because it's so easy to make a website. And when you think of like, you might agree, disagree with this to have like, the companies that have really they call it design
Speaker 4led growth. Is that a thing? I've heard of that. Yeah, yeah, yeah. I can't speak. I have like heard
Speaker 2of that term. Yeah. Yeah. I mean, it's Airbnb and Apple, and maybe even more so Airbnb, because the two founders are designers. at heart. And I feel like the best products, the best digital products are incredibly complex under the hood, but incredibly simple on the surface, right? That's, in my opinion, that's what good design is. And that's what Airbnb is. It looks so simple, but there's so much going on there. And I hate it when people bring up Craigslist as an example of like, designs overrated. Look at Craigslist or Amazon. Yeah, either one. Yeah. Craigslist died. Like Craigslist is dead. Go look at similar web. It went from hundreds of millions of views a month to like four, like Facebook marketplace ate their lunch. And so it's like, that's not a good example. I think Yeah, and then Apple, like and Tesla, right? Those are design led companies. And, and it shows in their market cap, they're trillion dollar companies. Not that, you know, correlation is causation. But I'm terrible at design. And it's something that I've always neglected, because I'm very much like a done is better than perfect, move fast and break things, like ship it, you know, sell it before you have it all that. That's my whole thing. And so by the time it comes around to design, it's like, yeah, we're working. You know, but it's working. Yeah, it works. Right? Yeah. But it's like you, I just, we can't, like, you just never know how much better it could work with better design. I'll ask you a question that it's probably one of the most frequently asked questions you've gotten these last three years. On one hand with AI, it's like we can vibe code, we can prompt anything, we can design anything easier than ever before. Right? So that would be a notch against you against your business model, right? On the other hand, like we just talked about, these things need to be designed, they need good design, at least after a certain point, most websites will never get to that point. Because most businesses fail, which is fine. So like you're, you're, it's a it's a rising tide situation, right? Your TAM, your total addressable market has gotten bigger than ever. But at the same time, the tools have gotten more user friendly than ever. So for your business, net of net, has this been a net good for you? This AI these last three years or a net negative?
Speaker 1Yeah. For me, personally, again, just speaking anecdotally, it's been definitely a net positive. It's a net positive for two different reasons. It's a net positive in the sense that there's more businesses and startups being built more than ever before in human history, a day is equal to six month period, you know, a couple years ago, there's more need, there's more entrepreneurs, there's more things being built that require design more than ever before. The second way and obviously design comes into that. So I get to kind of ride that wave. The second way is just my internal abilities have grossly, grossly expanded in terms of what I'm able to produce internally, and how quickly I can produce and the type of assets that I can produce now that I would have had to turn away because I didn't have the talent on the team. The team is me, I didn't have the talent. But now AI does enable me to do a lot of those things. And then when it comes to like product work, like, man, like the way that my system works is there's not like I said, there's not that like high level, synchronized communication that's available. So when I embark on a huge product, I'm able to do a lot of things product design requests. And I mean, like, you know, a piece of software, maybe it's like a medical medical software that's very intricate. And it does oftentimes require a lot of conversations. And a lot of like requirements gatherings, I don't need to do that anymore. Because I plug in what it is they give me, I work with Claude to come up with all the requirements, all the features, all the flows, just myself in isolation from even the client. And then I have a I can just bring that pull that into Figma, and then just start designing it does a lot of the UX thinking for me. So it just allows me to speed up.
Speaker 2And not have to really even think that much. Yeah. What AI tools are you using in your business
Speaker 1right now? Yeah, good question. Mid journey a lot. Again, I'm a designer. So image generation, video generation is huge for me. So I use mid journey a ton. I use Korea, Korea is like my one of my favorite ones, because it plugs into all of these other AI model, you know, image generation, video generation models. I use that mainly for that. So I do a mix of those for image generations for coding and prototyping, I primarily will use the image generation for image generation for image generation for coding and prototyping. And then I also use cloud. That's kind of my go to right now. But again, you asked me tomorrow, it's probably something different. So it's just the way the way it goes right now with those. I use I use AI inside of non AI products, you know, like Photoshop and loom, even like a bunch of stuff, like there's all these like, you know, AI features, but those are
Speaker 2the primary AI products that I use currently. Okay, for the non designer, like someone who's design illiterate, such as myself, what AI tools do you suggest they use if they can't afford you?
Speaker 1I mean, you can get away with using chat GPT for almost every thing, right? So or or Claude, I think Claude is better if you're looking to like not hire designer Claude, there's magic path, there's magic patterns. Those three are probably the best at getting you the closest to what a like a true designer would output. They're not quite there yet. But again, they're good enough for probably most people watching that don't have high design standards. But yeah, I mean, Claude, man. Oh, so for image generation, so there's two things here, right? So image generation is like, there's either you're looking to generate artwork, like via wavy super aesthetic like artwork that you really want like a really unique style like i do i like to play a lot with like renaissance like themed artwork i do a lot of that sort of stuff kind of like shopify's latest like page that they did mid journey is great at that nano banana pro is like better at like specific things so like if you're looking to generate you know a model holding something go nano banana pro all day long it's so freaking good so yeah i would say nano banana pro
Speaker 2for 90 percent of people listening okay what if someone's vibe coding a website or an app in replit or cloud code any of those vibe coding apps and they really wanted to have amazing design what should their tech stack be should they go find you know apps and websites that they they find personally beautiful screenshot it send it over there what kind of prompts should they put alongside it should they ignore replit for design altogether and use something like kriya but what
Speaker 1would you do claude is the best like what i what i often do is i do the simple approach where i will screenshot let's say i'm doing a design and i'm doing a design and i'm doing a design and i'm doing i want to add a section below you know the top section on my landing page and it's just like testimonials right or something like that all oftentimes just screenshot a testimonial section that i like and reference that inside of claude say hey referencing the screenshot that i've attached you know generate a testimonial section and that that gets you like it's gonna be okay right that's that's what i would do that's the simplest approach versus like explaining how to use these how to connect claude to figma and do all that right it's gonna be over people's head
Speaker 2can you give me the names of some of the things that you've done that you've done that you've seen websites that you design that you're particularly proud of just so we could show
Speaker 1people what you consider to be good design yeah um so origin finance is one that i've recently done that's really big there's others that i wouldn't necessarily classify them as the best designs but they they work for what they were built for is it this one here use origin yeah yeah yeah um and so again like design is completely subjective right and and this isn't necessarily what i would consider like the pinnacle of design right and so i would definitely classify them as the best designs but it's clean and it works and it converts really well looks pretty great to me i've done other uh things like um the t-app the dating t-app have you heard of that tea yeah did you ever hear
Speaker 2about all that no i've never used a dating app in my life well i know i know but it was all over x
Speaker 1because they right here they uh yeah so oh this is like a gumroad vibe yeah so these guys i designed this literally like three years ago and crickets i thought it was dead as dead as i'll get out of now and then all of a sudden it's number one on app store it's number one on the google play store but they had a data leak and uh it was not good no i was not a part of it but they hugely successful app like just beat everything by a super wide margin did the data basically kill what's that it did on the app store on on the ios app store they're still on google play but i mean they got millions of users on like day one it was everywhere and i was the guy that that designed it um did you design the app too or just yes yes the brand the app the whole the whole shebang what was it buy me a coffee i've done a ton of work for i'm sure you've probably seen the buy me a coffee buttons around for creators and things like that i don't know if
Speaker 2i've done a lot of work for them that was great and they're all so different but i do yeah and
Speaker 1that's the thing is like you know a lot of these projects as a designer it's really hard because you are oftentimes very constrained any other like prompting
Speaker 2ideas or prompting hacks when it comes to design that you would recommend the the biggest prompting
Speaker 1hack that i can give to people and this may sound very common sense to some people listening to this because they're like obviously i already do that is to use chat gpt to write your prompts whether
Speaker 2you're prompting within chat gpt or any other llm exactly yeah especially in in other llm so if i
Speaker 1if i'm if i go to make a video in runway which runway is a video generation ai tool or if i'm if i go to generate an image in mid journey or an image in nano banana pro the first place i start is typically in chat gpt and i'll say something to the effect of hey write me a prompt for nano banana pro that does this xyz right very generic very generic and what it spits out is very specific it's better than what i could write as far as a prompt goes it used to be like we had these prompt engineers like that was going to be a job and now ai prompts better than people can lean on like use ai to do the ai stuff that like you need help with like you shouldn't have to sit there ever and like write your own prompt unless it's just something quick or whatever but yeah use use chat gpt to write
Speaker 2your prompts why why is chat gpt better at writing prompts than say claude which most people i think today would argue claude is a better llm so it depends if you ask these people it depends on
Speaker 1what they're doing so if you're prompting uh perhaps like a i don't know let's say bolt which bolt is a it's a text to app um platform where you can just say like you know right create this app or whatever kind of like claude is so if you're writing something more technical i will use claude for that or if i want to write a script for my webflow site like a piece of code that like does this special hover effect on this element i'll use claude for that if it's something more of like image generation or more creative or just personal use even like i want ai to analyze a tax document or whatever it is i've just personally anecdotally found chat gpt to be better at writing more conversational stuff versus claude being very technical so those people that usually say like claude's better for this they're usually much more technical use cases for that but they're both i mean honestly they're both good right like you can't really go wrong it's just a personal preference well to me there's
Speaker 2two big unlocks there in what you said like i've been doing that for a while right ask it what to ask it cool but like i a i wasn't using chad gpd to do that i've been using claude to ask claude what to ask claude right so that's an upgrade b i haven't been telling you know in the llm in the prompt i'm going to do this in nano banana i'm getting this is a i need you to give me a prompt for replet for lovable for claude whatever because the llm knows how those llms want to be spoken to right so theoretically it should give you a better prompt that's more befitting for that
Speaker 1llm right that's it will like an example is like mid journey mid journey uses parameters so there's style parameters as ratio parameters so chat gpt will need we'll know that um you can also one unlock two is setting up a rule sheet in chat gpt so that anything you prompt inside of this project will reference a rule sheet and you can also set up a rule sheet in chat gpt so that anything you so like when i'm generating runway videos runway takes into account the type of camera you want to use the type of zoom lens you want to use the type of cinema color grading so i can feed that into the rule sheet so anytime i prompt a runway thing it'll reference all that include all of those parameters inside of that so just expedites the process and gets you a much more precise
Speaker 2fine-tuned prompt for whatever tool you're using i love that what what is your productized service shiny object right now like what what service out there you think is going to be the most important thing is ripe for the picking to be a productized service that you're too focused on to chase after that you think other people should chase after yeah is it okay if i give two i want
Speaker 1as many as you got okay i think there's two primary ones right now the one is more general it's ai first design and development that is the big thing right because it's easy for us technical people to sit back and say just use claude it's super easy but the second you have to connect that to a database or the second you have to connect it to stripe or the second you have to actually host the thing most people don't know how to do that they don't know how to do that they don't people who are non-technical that's where they stop because it's easy to build it but actually distribute it out is a whole other thing right a lot of these companies will like are right now off menus one of them for example that they they've transitioned and pivoted to something that's like ai driven product design and development so let us run claude for you and then let us distribute it and let us build the thing and let us host it let's take care of all the complexities i think that's a big big thing the other thing on a biased front would be branding so not product design not website design just branding that is if i were to create another agency given my skill set today that would be i think where the next big big thing will be inside of actually the design industry specifically is branding so those are the two
Speaker 2biggest i love it if you were to go with a branding agency let's say i'm not inherently creative i don't have good taste i don't have an eye for design is ai to the point where we can lean on that we're with some good products we're going to have a good product we're going to have a good cloud can like give us something to at least start with so it depends or anything so first off like i
Speaker 1hate this i hate this word if you're on x a lot you hate it too if you're in my world but taste right taste is if you don't have taste you're you're only going to get so far with prompting right so if you take somebody with actually good taste and good taste is obviously subjective but there's generally this in the higher tier of these industries there's agreed upon what good taste is it'll get you it'll get you there for some things where ai is helpful is photography generation so you don't need to go out and hire photographers anymore if you have a let's say a cosmetic product like you can get super super high quality photography done with ai just general background images and supporting assets for blog posts and illustrations and things like that iconography ai is fantastic for that as well so i like what i do is i will bring on a tech company i'll assign an aesthetic to them let's say it's a renaissance theme and that's just like it's renaissance imagery with their product on left on tap and that's kind of like their aesthetic right so i'll assign an aesthetic to them and that's just like it's like this old age kind of whatever neo renaissance i can set up a system for them in ai to be able to replicate and build images out in that style for them to use on their blog posts and that's all very easy to do so ai for that sense is really good with the branding side in creating this cohesion between assets yeah but it's not so good at other things now break down a little bit more
Speaker 2the ai agency like what what would that look like if let's say i say you own that agency i come to
Speaker 1you what need do i have and what solution yeah yeah absolutely so let's say like for example, you want to build out a in your case, I'll give you specific case like you want to teach other aspiring youtubers how to do what you've done you know get hundreds of thousands of subscribers you want to build this very comprehensive system with resources and connecting class members and things like that to each other you could go to claude and do that right like you could maybe get something done but like you're gonna probably hit a point if you're not super technical and you've never actually launched a full product yourself with development you're probably gonna hit a point where you you just get stopped or you get in these like vicious endless loops of like trying to have claude troubleshoot you're just burning through tokens and spending so much money on tokens right all these things happen all the time you don't hear about it but like everyone runs into this issue that's non-technical instead of you doing that why don't you just hire someone that they have they have actual developers on staff so when they actually need developers to plug into the ai they can do that but they can they know how to leverage ai to get that thing up in like a month right or like a couple of weeks and so for you it's like okay money's not really an issue so you're like i might as well just have someone who knows what they're doing who knows how to leverage these tools at the right time at the right place in the right way but also has the resources in-house to be able to have people that oversee this to make sure it's all done up to par right like security's up to par payment payment management's up to par all that sort of stuff and i have a resource to go to if something breaks so that's where like that's where you would hire somebody like that and i think that that is the future of agencies inevitably it's not going to be like individuals building their own software i don't think it'll be companies building their own software i think it'll be hiring someone that uses ai to get it done at a tenth of the time but done well right and so that's where these ai agencies i think are going to plug in they're already they're already popping
Speaker 2up everywhere what um like what would you be able to charge for either one of those probably a lot
Speaker 1um and you need to charge a lot because tokens are not cheap currently i don't think they're going to get much cheaper it's the that's kind of the unspoken thing about this is like yeah it's free you're doing yourself but a lot of people are spending thousands of dollars a month on tokens and the the limits and stuff so you'll need to charge a lot if i were to give a range it would be somewhere like if i were to do it it'd be somewhere in the ten to twenty thousand dollar a month range if i did like a retainer for for people yeah now a lot of people don't charge subscriptions so it's gonna be one-off pricing which could be anything depending on the scope of
Speaker 2work what productize um agencies right now are like don't tickle your fancy but you see out there in the world that are very successful that other people could copy um so off menu is one of them
Speaker 1that does that does more of like development and design if you want something built like that they're doing they're doing pretty well they've done pretty well hunter hammond's runs down we're buddies he's a cool guy they run a really cool operation i have a really talented team what's his name you would know who exactly i'm talking about doing it but they run one for copywriting actually which is a huge opportunity right now because ai is so dang good at copywriting that you could take something like that and scale it to the moon and back um and not have to hire too many people everyone needs it like it's sort of oh alex lieberman you know who that is right oh yeah yeah yeah yeah yeah yeah yeah so we we had a chat he like pinged me on dms he was like hey can we hop on i'm thinking about building like a productized copywriting agency and then we had that chat and then i swear like two months later he was like just crushing it with it you know um and i think they do more than that now but there's another one right now called viral cuts i think they're still around yeah i know them yeah so they that's a hunter hammond's thing as well so they do it for short short videos for content creators like yourself which is obviously a huge industry right now so they take your long form videos and clip them up and cut them into into different short form clips that you can leverage and that does really well youtube thumbnails i can't think of the name but there's somebody that does youtube thumbnails as a as a subscription which is one of the best use cases for it because i agree unlike branding which is really a one-off thing you get to capture that revenue but great but it may not reoccur things like short-term video short-form videos podcast editing or what was the last one i just said thumbnail design is is a reoccurring need so yeah those those type of things do really well and you can keep going on and on and on there's a lot of
Speaker 2justification for making 10 to 20 thumbnails per video because finally ab testing is now native testing youtube so we're making a hundred thumbnails per video and it never stops like we might make new ones a month after it's been published just to see if we can find
Speaker 1hire it back up again and it was a good business model before ai like i i pushed that before even ai was really a thing but now with ai it's even more so like the the the ability for you to scale now is wilder than it ever has been before like if you were to talk about thumbnail design five years ago like a team of two or three people could crank out hundreds of thumbnails a day if they needed to right so these are low effort low cost low risk startups so you can just spin up a website tomorrow figure out how to get distribution and then you're set right like i love service-based businesses because there's not there's not that like risk of it if it failed okay so what it's basically just a website and maybe a couple of like processes that i set up you know it's not yeah anything crazy so brett i think i'm out of questions but this has been
Speaker 2excellent thank you for your time where can people find you they want to find you um yeah
Speaker 1just on x um i think it's at brett two t's from dj from design joy okay thanks brett yep thank you
PodcastTranscript AI