The Most Overlooked AI Side Hustle Of 2026 - Ep. #328

We've made millions of dollars. I don't see anybody else doing this. 300 customers is a million-dollar business, and every bit of it can be outsourced. It's a great side hustle. This year, for the first time in my life, everything that I have been doing that took my skill set can be done by AI, and it's scalable. It's never been scalable before. We created a simple website with one call to action, and we went from zero to 80 grand this summer. Holy cow. Yeah. From that new website? Well, that's a one-page website. So I just ran across the godfather of the internet marketing world. He's a baby boomer. He flew here to my house in Texas from his house in Nashville to talk to me all about making money, selling a very specific thing to local business owners, or if you're already a local business owner, how you can explode your business through a little clever tactic that I've never heard of anyone doing. It's simple. It's based on human psychology, and it just works. A few years ago, you needed to pay thousands of dollars and have a bunch of studio equipment like this to make it work, but now you can use AI tools to make it happen. Please enjoy. So tell me what your business is. The business that, well, I have multiple businesses, but the main business that I have been doing for about 15 years is helping small, local service businesses. And what I mean by service business is a tire store, a pest control, HVAC. I've been doing a lot of roofing. Businesses that they have, people have a problem. My roof is leaking. My toilet is leaking. I got bugs in the house. That's a problem. And they need to find somebody they know, like, and trust, or at least trust that's going to solve their problem, and then they're willing to do business with it. So it boils down to the basics of most local small service businesses. Don't think in the lines of traffic and conversion. Traffic and conversion is not that geeky of a term. But at the end of the day, I. Actually, make it as simple as possible. Traffic is people who find you on whatever device they're looking, which is 90% cell phones for local businesses. And when they find you, are they, within three seconds of finding you, convinced that you're the person to do business with? So that's conversion. The conversion that a local business needs is that this guy has a leaky toilet. I'm the plumber to fix it. Let me call and book an appointment to solve my problem. Then that turns into a conversion. That's the way to do business. So give me an example of a customer you have and what problem you solve for them, like a specific. That I solve or the problems they solve? Either one. Well, the problem that I see that is so massive is that, and of course, web designers will probably not like hearing this, but most people build award-winning websites. And what they don't build is high-converting websites. You can, when the bounce rate for most local business websites is 90%, they never go deep past the first page. People don't even go past the Google business profile. And just so our viewers are aware, a bounce rate is the percentage of people that hit a website, never click through to that website, and just end up leaving, right? Well, according to the new Google stats, anybody who doesn't stay 10 seconds is a bounce. Even if they click to another page? If they click to another page, that's considered not a bounce. So it's kind of like, let's leave this place. Let's bounce out of here. That's what it means. So the point being is, if you got somebody to your marketing information, if you don't convince them. If you don't convince them to stay longer than 10 seconds, or take another action, like look at another page, or tap to call, or any of those other conversion strategies, then you're considered a bounce rate, and how you got them there. There's only three ways to get people to your website: paid traffic, organic, free traffic, or borrowed traffic, an affiliate or somebody else who sends you to your website. And so small businesses in the masses don't understand traffic and conversion. So it's like, you could get a lot of people to your local business website. Right. But if somebody's confused, and they don't understand who you are, and why you're the best at what you do, and something that convinces them that the data's out there, they're going to bounce, and it's not going to result in a transaction. But what a lot of web designers will do is they'll build what's called hero image websites that have beautiful photography. Wasted real estate. Wasted real estate, hard to read text, and the marketing information, or reviews, or social proof that this is the guy to solve the problem. And so the marketing information, or reviews, or social proof that this is the guy to solve the problem. Is usually under the fold, and people never scroll down. So therefore, beautiful websites that win awards for the web designer. I've heard it over and over again. I spent $5,000 on my plumbing website, and I can't track one piece of business. That's usually a negative indicator of how good their website is at converting. Yes, yes, absolutely. So I help small business owners. I say, do you want to see your business grow? Yeah. And if they say, I have all the business I need, then they're not a customer. Yeah. But any business owner that I've ever met, I've never met a millionaire that says, I want to make less money. Yeah. So my business is to show them and analyze the things they could do to improve their conversion, or the results that they get from their online presence. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. And also, the reason I call my business Local Internet Presence is because if you're a small business, I was just driving down the road here, and there's the painting place. Yeah, right down the road. Right down the road. They're a prospect. Yeah. They don't know what they don't know. So the business opportunity is that when you can show definitively that this is a problem, and if we solve this problem, you'll make more money. That's the business I've created. internet presence by increasing your traffic or the people who find you and increasing your conversion, the people who spend money with you and everything else is fluff in my opinion. So the last customer of yours that you spoke with for whatever reason, tell me like what type of business that is and what you do for them. All right. Well, I've got in my business, which anybody could do. I have five areas that are unique that I don't see other people doing. There's some things that have a little bit digital agencies. The competitors to what I do are called digital marketing agencies. And number one, most people ignore their Google business profile. That's where you see the reviews. That's Google maps used to be called Google maps. It's now the GMB, Google business profile, and never paying attention to that. Never responding, never adding photographs and videos, not replying to the reviews is Google sees that you're ignoring it. And the world sees you. You know, I've seen customers that have 30 reviews and seven of them are one star. They can't calculate the amount of business they're losing by not paying attention to it. I've had customers say, well, what do I got to do to get rid of the bad reviews? There's nothing you can do. Just drown them out with good reviews, drown them out. Well, that's obvious to you, but the owners of these small local businesses, they don't think like that. Yeah. You know, and I'm the baby boomer who's been doing it for 25 years and seeing it. You know, I remember when the only social media site was Friendster. Yeah. You know, I mean, I saw my space go up and down, you know, Instagram, Facebook, and TikTok, you know, didn't exist when I started. Yeah. But social media is where too many people, I believe, focus too much attention and they ignore the five things. So number one, optimize the Google, my business profile by telling a business owner what he needs to do. You need to get more reviews. I don't know how to get reviews. Here's the way. Here's a card. We can get a review. You ask for reviews. You can't pay for them. You have to do everything and anything. You ask everybody to leave you a five star review. You know, it's, are you networking? And I'm going to get into why. In fact, I listened to a great podcast of yours with a young man who's built his whole AI business by networking. Networking is so important in the local business world. So anyway, number two is I've heard local businesses. Can you help us with our social media? And I go, well, think about what the word means. YouTube is social media. Your blog, your podcast is social content that can be, shared is social media. All Facebook and Instagram and TikTok did is they got huge because they made it easy from your phone to create content, post it and share it. But media is video, audio, text. Social means that it's real easy to share with your friends. But if the only social media you do as a business owner is your Facebook business page, your Facebook posts, TikTok and Instagram, which I'm not saying you shouldn't do, you're leaving out the most important, which is blogging and podcasting. And here's the reason why. When you blog, it gets picked up by all search engines. Blog posts on your website that you own with a website address that you pay for, not something that belongs to Facebook, Instagram, they all own the meta. You don't own them. They control it. They can change the rules tomorrow. But when you own your own web address, then it's not going to change because you own it. And when you post content to your own web address, that gets indexed in Google. So what are the disconnects with people blogging? And you're talking about what my business is. If the second tier is creating a blog and a podcast on a regular basis, most podcasts fail because people will do three episodes, not see any results and quit. It's the consistency. And I have a case study where we've made millions of dollars in the pest control industry with a year and a half ago. And so I have a case study where I've made millions of dollars in the pest control industry with a year and a half ago. And our whole thing is you want to grow your business, you need to listen to us. And then the podcast gave us a steady flow of customers on autopilot for years and years. Digital marketing customers, agency customers? People, yes. But the reason I've listened to you is because I've been listening to you for a long time. to your content. You guys know what you're talking about. I want you to help me grow my business. And they don't know what that looks like. So unbeknownst to them, I came up with these, and that's what's been tested for the last five years. But when you're working with guys that own pest control agencies, you're going to say, you need to write a blog post. I don't know what to say. Well, name 50 problems that your pest control company solves. Will we kill bugs? No, no. Break those bugs down into bedbugs, rats, mice. I said, there are problems that people are searching for, and you need to create content about it. Well, I don't know what to write. I don't like to write. Well, then a good mentor of mine years ago, he says, it's easier to record and transcribe than it is to write. It's a shorter distance from your brain to your tongue than it is from your brain to your hands. So you write it, you speak it, and be truthful, and then transcribe it. Now you have an audio file or a podcast, and you also have. A blog post. Yeah. And you'll be amazed how good it is when you transcribe some, you know, so I'd say, what are subterranean termites and why are they bad? Yeah. Well, when they got a question like that, you can't shut them up. They know the information. The world of small business, service business owners are not proficient at creating content. Yeah. So I had to coach them in what to do. I assume you've heard of Gary Vaynerchuk. Well, I met Gary many years ago. How did he build VaynerMedia? He did a WordPress blog every day for three years on wine at Wine Library TV. His books talk about how to grow your business with your passion by creating content and building. He built his audience. His mom and dad's wine store went from 2 million to 50 million because they could have bought wine anywhere in the world, but they wanted to order it from him because he was the wine authority. And then what he learned from content marketing, this is all based on he has a thing, which is. If you search the Gary Vaynerchuk content model, it's called. Jab, Jab, Hook? Well, it's pillar content to micro content. And that's what this business is based on for people who would never know how to do a podcast, never know how to write a blog post. All they know is they want a website that the phone rings. So that's number two, like I said, content marketing. But number three is paid advertising and making sure that you go to a conversion. Landing page. A word like landing page to a pest control guy means nothing. Well, it's Mr. Bug Guy. It's when somebody clicks on a blue link in an ad, they land on a page. And if that page addresses specifically the problem that they're encountering, then the conversion will go up. Yeah. So we developed landing pages. The homepage is a general landing page. And we created a model, a very simple model for in the fold. That has worked 15 years since I've been doing this. Headline. We use the same headline over and over again. We will give you the most thorough, amazing, unbelievable pest control service guaranteed or it's free. That headline got phone calls. Over and over. Over and over again. Probably did a hundred websites like that. And could you plug that headline into other businesses? We will make your house cold or it's free. We will fix your leaky toilet or. We will fix. Your roof will not leak. We guarantee it or it is free. And of course, what we discovered, nobody ever asked for the. Maybe one or two people. They just want to feel safe. Are you familiar with Dan Kennedy? And I don't know if it's okay to mention names. Yeah. I've spoken on Dan's stage 10, 15 times. I'm the guy. Have you ever heard the term VSL? Video sales letter. Okay. Well, I invented that with my friend Jim Edwards 20 years ago. That's awesome. Because Jim was a. Jim, several people in that internet marketing world that I came from were. Believers in direct response marketing taught by Dan Kennedy. And they. In fact, they used to speak on how ugly one-page websites, sales letter websites made more money than million-dollar sites, even in e-commerce. And I told Jim, because I came from radio and television and music, that flash video was brand new at the time. And I said, Jim, we can shoot a video. Instead of having a sales letter, we have a headline, a video that does the same information the sales letter does with a call to action. And instead of having a sales call to action, and then testimonials or social proof. So it's a model. Headline, video, social proof, sales letter. And then everything else is if you want to or not. And if you get traffic to that formula, even though it's considered ugly and maybe even dated, it still works on a cell phone screen. Yeah. Because you're saying, you got this problem, I'm the solution, watch my video, and I'll prove to you in 45 seconds or less that I'm the guy to tap the call. Yeah. So since. Jim Edwards and Dan Kennedy and all these mentors of mine called it a sales letter. I said, well, that's a video sales letter. So Jim and I, we sold half a million dollars of a course called Website Video Secrets. God, it's so dated. But you can go to YouTube and see, we sold it with a video sales letter. We sold half a million dollars of that course. So I know video sales letters work. Yeah. And I never got documented, but I believe we were the first to ever say on stage, don't create a sales letter website, create. Create a video sales letter with a sales letter. And they still work today. Because people will watch before they read. It's just human nature, all generations. So anyway, the video sales letter optimized. Then I discovered number four, because I came from the music industry. I owned a recording studio for 20 years in Atlanta. You're too young to remember, but we had a hit record called Pac-Man Fever. I was in a band that had a number one record. I learned the music business early on. That's why in my retirement years, and I'll tell you what I think retirement is. I hate doing that, but I did it anyway. I moved to Nashville because I love the music industry. And the music industry is just, they can't understand that streaming and the internet is what you have to master. I've been in meetings in Nashville. I said, you're not in the music business anymore. The music business in the 60s, 70s, 80s was selling just widgets, vinyl, CDs, cassettes. That's not a business anymore. That's a novelty. The world gets. The world gets their music on their phone through streaming. They get their information. Streaming is the future. And of course, AI is the next wave. And I told people that you're in the fan building business and you can build. One of the things that I saw, you've built a following with this content and the content's good and it's helpful. So you deserve to grow and grow and grow. Well, that's what radio and television has always been. But what I did discover because I knew radio, in the internet, there is a word for the phrase that people put in a search engine that what is the first results page? And that's called SERP. You've heard of SERP terms? Yeah. It's an acronym. I don't know what it stands for. Well, I'm going to share it with the audience. Search engine results page. If people type in fix my toilet, what comes up? Paid results, organic results. You can find out what SERP terms will bring you business. But there's one SERP term people totally ignore. Everybody has two to three to four words that they dominate a search engine on. Do you know what yours are? Like for local businesses? No. Well, I checked yours. You're worldwide. Okay. Big dev. Well, I know the corner. Here's one of the challenge. You can typo your name, the corner office, and you still come up. Okay. That's good. Okay. But the fact that you've got to spell your name with a K, but you dominate the first page of Google for the corner office. So your SERP terms for your business, whether it's a worldwide business, Chris corner, your name. All right. Oh, there it is. Biz ideas, deep dives. Oh yeah. Yeah. Okay. Those are SERP terms. So if I search Chris corner, okay. Biz ideas, deep dive. If I Google biz ideas, deep dive four words, your videos dominate. AI dominates. Apple, everything that you post, you dominate the first. That is. So those four words are unique to you and they are your SERP terms. Yeah. So from the, from the music business and the jingle business in the eighties and nineties, I used to write and produce radio jingles for small businesses in Atlanta, car dealerships, potato chips, companies, you name it. In fact, you have Waffle House around here. Yeah. Oh yeah. Yeah. Okay. Well, if you go into Waffle House, I produced all the Waffle House records. I have, I have a golden waffle for raisin toast. That's amazing. And I have to send you a picture of it. But at any rate, you know, those were corporate and local business jingles and national jingles. We did Ford, we did everything. But right when Google started, there was a plumber in Smyrna, Georgia, near a suburb of Atlanta and the owner's wife got breast cancer and she was healed. And he made a commitment to change the name of his plumbing company to the pink plumber and donated proceeds for the rest of his life. And that was kind of his market and marketing angle that he was so grateful that she was cured that the, uh, the pink ribbon. Yeah. Yeah. Yeah. So 30 years ago, this jingle ran in Atlanta on the radio, Google pink plumber, or forget, uh, click the link or call four Oh four, two, two, two pink. I can't remember your address and I just came here, but I, because I heard that jingle 20 plus times on the radio, I remember his phone number to this day, but he said, Google pink plumber. You could Google pink plumber, two words, his SERP terms, and he dominated. first page he invented that phrase and he owned it right yeah then he advertised it in what's called a an earworm jingle earworm is the phenomenon of when you associate marketing verbiage to melody hot pocket yeah well i don't know if you 800-588-2300 okay all right if you google empire today yeah it should be star wars yeah no it's a carpet company yeah that's the power of a serp term jingle i invented serp music that i've done for all my clients and so for instance we set their serp terms google the painting place for the best paint job you'll ever get that just search the painting place i checked it those those if he had a jingle running today he would he he would get embedded in the subconscious because this is a psychological fact when you hear marketing information set to melody 20 times on the 24th first time you'll never get it out of your subconscious for the rest of your life so how do you get the world to hear your serp terms over and over and over again you open your podcast singing we our podcast used to be google pest control marketer grow your business like it never before that's pest control marketer.com that's how we got traffic because our podcast always opened with our sub time our serp terms yeah and if you still to this day which we had we ended the podcast about four years ago because my partner was 78 years old and he said i want to play bob dylan songs i don't want to do this anymore and i said okay and i said well here's what i learned from the pest control industry that i tested all these things and i saw the results and then i started realizing every service business in the world needs to understand these processes so how did i do serp term jingles up until about two years ago well i'm a musician i have a recording studio in my house i've know how to perform it and you could throw a rock in nashville and hit a singer you know there's amazing that talent there's so much talent in nashville it's just amazing and and they don't know how to make a living so if you'll hire them to sing a jingle yeah they'll take it yeah they'll take it and you can do it virtually i used to send tracks over to adam cunningham who was came in fourth on the voice and i used to watch the voice to see who lived in nashville and then i had to go network and meet with them so that's how i you know got the got the singers and we sold our pest control jingle over a hundred times at two thousand dollars a pop wow so who to pest control owners interesting in fact the same jingle yeah we just give it to them for a 50 mile market because that's all that mattered uh in fact there was there was a client one of my first clients was in abilene texas and he was called west texas pest patrol okay and wendell calls me up and he says he says i got a customer complaining that every time he goes to youtube my jingle plays and i said wendell we don't control when the jingle plays yeah you know that's like telling the six o'clock news to stop running lawyer and car dealership ads right that's their bread and butter okay you know i said good they can skip it but here's what we discovered with with that model and i'm looking for my youtube app there it is there is a thing in google adwords called skippable video ads okay when you front load a tv ad with a serp term jingle it plays for free so the cheapest local tv advertising we discovered in the world is buying tv ads limited to a mile radius or zip codes that are skippable youtube ads and we hope they skip them because they're going to hear the jingle and the positioning statement so you you hope they skip them because the only thing you need them to hear is in the first five seconds or whatever and that's the jingle google google west texas pest patrol no bug will survive in fact this was this this is the horrible jingle and you can look it up it's west texas pest patrol no bug will survive in fact this is the horrible jingle and you can look it up it's west texas pest patrol no bug will survive now we did we bought ads four years ago only in abilene texas he's had probably eight million skips that heard the jingle in his local market for a little of nothing but three million people watched the whole ad we actually have had customers clients of mine with with the serp term jingles mothers stay-at-home moms with kids they're in there watching bluey my grandkids watch bluey on youtube well when those commercial come up and they'd hear it in the background and the kids wouldn't skip the commercial how long is the whole commercial any length you want but i tell people to keep it under six just like television keep it under 30 60 seconds what did you pay for eight million plays oh it's pennies on the dollar yeah you know you can usually get 40 000 listens for a couple hundred bucks so anyway skippable youtube pre-roll ads with a serp term jingle i don't know if you've heard of it but it's a i don't see anybody else doing this but i want to tell you the story how it came about well how what did that do to his business he's quadrupled tripled his business i've got i've got testimonials and one of my best testimonials is my pest control guy in perth australia in his google review he said i listened to mike's podcast for about six months i knew he knew what he was doing yeah i contacted him to sign up for his program and he says he made me a jingle he built me a converting website and i'm going to do it again and again and again and again and again and again and again and again at no extra charge because i can build a converting page in 15 minutes it's just a template and he says a whole bunch of other stuff i don't know what he does i manage his google adwords which is usually when you find the right keywords and you set up the right i i've got a little trick in my headlines problem agitate next step that's dan kennedy problem tired of termites scared of termites afraid termites are infecting your home do you want them gone and solved now watch my video yeah watch my video and i'll see you in the next video just adding that line as just adding that line interesting so that's making sure that the video the jingle and the google ad and the headlines all synchronize so like with my guy in in in perth australia he had a goal of hitting five half a million in five years that was his goal he was a one-man operator which is the target small businesses a big change terminex starbucks is not a customer or can none well in any service business sparky electrical you know chris corner of plumbing would be a customer yeah you know a soul man operator those are the guys that need the help and they're out here they're out here by the thousands that's why google created google guaranteed yeah they know that small local businesses is the is the backbone of the economy yeah you know we all can't be apple we all can't be waffle house you know those are big corporations but that small one location to location operator he just wants to grow his business well thankfully there's you know in america there's about 31 million of the small operators and like you know less than a million of the big businesses well there you go so and the big businesses have whole marketing teams and and resources that a small business doesn't have so at any rate pretty much everybody i've worked with that will cooperate and do what i tell them to do have doubled and tripled their business yeah how many clients do you have today all right when i started the pest control thing i and i moved to nashville i didn't want more than 15 clients because i charged 15 clients five hundred dollars a month and i'll tell you what i did for them well here's what i did i fixed their problems which was one you know one afternoon fix and then i would produce their podcast in their jingle and i charged an extra two thousand dollars for the jingle and the biggest thing that was pulling teeth was getting that i would tell them what microphone to buy you know this is an sm8 this is the podcasting standard you know i sold a bunch of these as an affiliate i tell them to get audio studio something to where they could just hit record and talk and send me the mp3 and if they could send me that mp3 of their podcast then i would do everything else i would post it i would transcribe it so we would do four pod one podcast a week one blog post a week fix their google my business set up their google ads and the rest of it's pretty much the same thing so i would do a bunch on autopilot and i would meet with them if they had a problem so my time consumption was about an hour a month for five hundred dollars so in four hours i could make two grand but that's i was fast i was an audio engineer yeah and the the thing that was hard to do was to get them to record their content and write their create their content that was hard but i did it nowadays you could use ai to tell you well we're gonna get there we're gonna get there we're gonna get there but anyway i'm just telling you i did this and was successful when it was hard to get service business owners to take the time and you know not sit in front of a microphone and free if you've noticed i don't freeze up on a microphone i mean it's just it's if you ask me a question i can talk for for hours but that worked and the reason i didn't want any more than 1500 1500 15 clients is because i could make enough extra money with my residual income and i have multiple streams of residual income from different things i'm a go daddy reseller i sold i sold the jingles you know i'm of the age i'm i have social security i want my money back you know so i have you know and i have other businesses and i want to share some of those in a minute but when ai ai came along i started realizing oh my goodness i can teach these business owners how to go into chat gpt it doesn't matter which flavor i like gemini because it's a google product everybody seems to like claude but at the end of the day there's a prompt that will write a pretty daggone good local centric video and i'm going to show you how to do that and i'm going to show you how to do that i'm going to show you how to do that and i'm going to show you how to do that and i'm going to show you how to do that and i'm going to show you how to do that piece of content yeah now i tell my piece of content yeah now i tell my piece of content yeah now i tell my clients i'll say i can do it for you but clients i'll say i can do it for you but clients i'll say i can do it for you but you could get it done and send it to me you could get it done and send it to me you could get it done and send it to me faster and i could do it and then you faster and i could do it and then you faster and i could do it and then you sit on it and send it back back to me yeah so i've never had any resistance of them learning to use gemini for free yeah to write four blog posts in about 15 minutes and send them to me yeah now because of 11 labs have you heard of that i use it to dub all my videos well there you go this video will be in 13 different languages in our cloned voices well there you go yeah you knew that mr bug guy yeah mr roofer doesn't care what 11 labs is yeah so i take his script i clone his voice now he reads it perfectly in any language we want we've done some in spanish because if there was a big latino market but mostly time english is all we got to do and i mix the jingle on the front take the 11 labs in the middle put the ad on the end of the podcast and in 15 minutes i've satisfied the customer and he can track organic traffic yeah when we do when we track all the traffic we can see how much is social media how much is google adwords it really it's it's 20 it's 20 80 80 percent of social media and google adwords because buying traffic is the most guaranteed to wait but if it converts and makes money don't care but getting 20 organic traffic 20 to 30 so now i don't have to ask them to do anything i can do it for them yeah and covid was a the things that i was doing in nashville was going to networking meetings but really to build relationships in the music industry covid put an end to the networking and then pest control which was all i did was a uh a what they call it necessary business or something like that people were home finding bugs and rat and rodents yeah so pest control owners during covid boomed their biggest problem is they couldn't find anybody willing to work everyone was home seeing all the bugs well in fact knowing too much about the pest control industry is the number one supplier of food for bugs and rodents are restaurants they go to the trash that's why there's rodent traps all over the place and they're not going to find anybody willing to work around restaurants because that trash and the food waste yeah you know well the rodents went hey no there's no restaurants so where do they go they came to your house looking for food and you know my wife there's a bug in here get him out of here yeah so they were getting people to searching they found them because of the marketing we had done they're calling them they had more work than they knew what to do with their problem was fine you know was hiring people it's time it still hasn't died but it backed off a little bit and and networking came back and they're back after covid but now with i the writing of the content is simplified the voicing of in the owner's voice is simplified even ai can now write the jingle yeah i use suno there's several of them out there i sing but i don't like it writing it for me i will write my own melody yeah and i know the prompts to give it to get the results i want yeah and i give the jingle away free i don't charge two thousand anymore if you'll sign up for my monthly program the jingle is in for life and for free even if you cancel after the first month no long-term care so i hadn't had any resistance on that is that the playbook is to run the jingle on youtube ads like that's the playbook for all of them or you do the other stuff with the jingle well you can put it on radio if you wanted to if you have a radio budget but it's yes the youtube ads but youtube about a year and a half ago or whenever it was said we want the rss feed of your podcast so the jingle is running in the podcast that's in the rss feed because most of these small businesses i can look at their youtube channels yeah their headers are wrong yeah yeah there's a thousand mistakes they don't know they're making i don't know if you've ever heard of good friend of mine who's a guy named daryl eves daryl yeah he's the youtube guy i'm the number one internet audio guy in the world have been for 20 years ago but anyway that's that's where i got in in with these guys and learned where michael prep a pizza learned about yeah so the the the final thing is is that getting customers in the local business area requires networking yeah i sold all of the pest control people that i worked with they'd listen to our podcast the only advertiser on our podcast was our services our coaching our events our book i mean we had all kinds of paths of income and jingles and so the podcast was a steady flow of customers i didn't need local customers or or or care for them because i was i wanted to work two days a month and go after the music business so i noticed all these things with pest control i was like i'm gonna do this i'm gonna do this i'm gonna do this i'm gonna do this i want to prove that it works in my backyard so my wife loves junk she we got more they call it collectibles i call it junk she loves to price it she loves to find it at goodwill and sell it you know for a profit that's her passion in her retirement and she started buying local honey from a beekeeper and putting it in her junk store and people started buying she has a retail store she has a retail retail booth okay in a in a venue yeah uh there's there's they're all over the place that you can rent a room she had a room and it's stocked full of clothes and junk and belts and she sells a lot of jewelry but the thing that was unique to her was this i i said why are you buying local honey oh it's good for allergy you know there's a whole laundry list of whether it's true or not they believe it's true that's what matters that's they believe it's true and and local honey well thousands of people search local nashville honey so i said i'm going to build a business for my wife and i'm gonna buy that url so now when you go to google anywhere in the world or even in youtube and you put in local nashville honey so that domain name was available yes wow and it's just a one-page website she doesn't want to do econ doesn't want to do e-commerce she wants people to come into the store because then they see her junk we quadrupled her local her honey sales wow and and she doesn't even have to make the honey she's no she just buys it from the he she don't even go get it he delivers it so anyway so this we did all the things that i do for local businesses i did for susan so i post a blog post created her a jingle soon oh taste of middle tennessee your guide to our local honey varietals hey there susan stewart here from local nashville so i like it she does nothing and she's had the biggest honey months ever since wow so now i had a local business i could go to networking well who in nashville have you worked with you know well my biggest clients in perth australia but but now i have local nashville honey and and i want to tell this story real quick because it's the same principle last may i'm a big time pontoon boater a pontoon boat to me is a living room with a motor and sunsets on the lake are just magic to me and in fact most of my creativity comes out in the middle of the lake so there was a young man who i was out riding on his boat with his dog last may and he's a pontoon boat captain nashville is the top bachelor bachelorette i can't ever say the word bachelorette party destination yeah yeah so they're searching what to do in nashville yeah so i found out the number one search term was party boat rental and he had he was working for another company that sadly was closing down because of a divorce in may and his whole season got wiped out i said jason congratulations i said let me do some research here and i found out so this is kind of what i do with clients his his term was nashville party boat rental that domain name was available party boat boat rental we implemented my strategies of all the things we created a simple website with one call to action book your boat we send traffic here and they're one tap away from booking our boats and we went from zero to probably it's going to be 80 grand this summer holy cow yeah from that new website well that's a one-page website right you know it's it's and we're doing it with last year we did 40 uh what we call charters with organic traffic i finally convinced him to spend 250 a month on advertising but jason i sampled his voice and of course he he flipped out over chat gpt you know he he wrote enough articles to to last me for quite some time but you know it's all about the keywords that people search when they're coming to nashville so this was the jingle captain jason promises to see do it only at nashville party boat now you run that on skippable in 2026 the nashville skyline isn't just made of steel and glass it's built on the star power of country music's biggest now do you go so far as to tell youtube show this to 25 to 40 year old women or do you let google's algorithm i let the algorithm do it yeah so you don't target the person by interest or anything just geography just geography okay we know the cities that that come here and so we only advertise a 20 mile radius in those major cities okay and we're not you know we'd get a lot more traffic we spent more money but you know he's booked every weekend yeah so it's it's a success and it's all it's growing so now i had two nashville businesses and i said okay this year for the first time in my life everything that i have been doing that took my skill set can be done by ai and it's scalable it's never been scalable before but it is scalable so what is the disconnect of getting new customers well i was i was calling myself last year the local big three there's three things a local business owner needs to do and quite honestly nobody believed me they just go he's just trying to sell me something so i said what is it that i am selling as a solution to a small business owner like nashville party boat like local nashville honey like west texas pest patrol what am i selling a local internet presence in fact if you google local internet presence my picture pops up of course it does why because nobody's looking for that yeah They don't know it's important. So the job of networking is doing one-to-ones with business owners and showing them that this is important and why you need to focus on making converting converting a web page doing all these strategies that other digital i don't see other digital digital agencies should be referral partners to me yeah but for whatever reason they they're not so i don't care but what i'm doing is i'm going to i got involved we have in nashville we have a networking group called connect nashville 20 000 members in the facebook page one google review so what i wanted to see could i train others to sell to small businesses like i do and my partner in the pest control podcast had a nephew in tampa his name is ted yates and about a year ago i spent two zoom calls with him and showed him when i did and now he has it in a side hustle he's got a full-time business from networking in nashville and he's got a full-time business from networking in tampa in fact his networking group is one of our podcast customers oh cool so because i'm scalable now with ai the jingle can be done in ai the content can be created in ai it can be it can outsource i have a team in the philippines that i could just train to do it so i'll take on as many customers as i can get but the disconnect is the per the the person who's willing to regularly go to a networking meeting and say the things over and over that creates one-to-ones yeah and every time i've done a one-to-one well in fact i got a text just this morning we're gonna we need to do business i need your help my god you blew me away i learned so much i had no idea these are the the feedback so i know it's real yeah and the opportunity for your audience is if you learn to use these tools like soon and learned so look at these these principles suno 11 labs chat gbt your flavor of it youtube ads youtube ads managing those things they're not hard it's something in fact i've got training online that i give i'll give people yeah you know i don't want i don't expect or want money from that but there are baby boomers out there especially who don't want to be walmart greeters half the uber drivers in nashville are baby boomers i'm retired we want to go take a cruise so i'm going to go out and make three grand so we have cruise money yeah you know because i can shut it off go do the cruise and then if i want to make another three grand i can come back yeah so uber drivers are the ones that are going to be the ones that are going to be the ones that are going to be the ones that are going to be the ones that are going to be the ones that are going to be the ones that are going to be the ones that are going to be the the only other side hustle was walmart greeter you know i look at people my age and older you know standing on their feet all day at fast food right you know that's this is something that's fun that all you have to know how to do is go out there and get the attention of the decision maker of a of a business reoccurring income is what the side hustle you want yeah and you sell it once as long as they stay you get paid i'm curious about the jingles what is the optimal length for a jingle 15 seconds okay the youtube ad or not because you want it to be able to say the serp terms in the first five seconds they they can't get up to the skip button fast enough so they're going to hear eight seconds so if you say the serp term and the positioning statement you know whatever business you are business ideas and deep dives business ideas and deep you know okay side hustles that'll change your life learning business opportunities you didn't know i've actually tested this and the phrase that resonates the most is listen get rich okay then you go that's what you're saying the kerner office podcast listen get rich boom there you go right if that played every on every one of your costs podcasts yeah you know and i would put google or search search your serp terms yeah and if that precedes every time somebody hears you how did you get into this side hustle mike well shoot i listened to yeah yeah it puts it to the top and basuno like let's say i wanted to do hyper local i could say you know provo utah schenectady new york kissimmee florida and i could just swap out the prompt and make a jingle for each market if you wanted to yeah just to make it extra effective for those people this is a podcast for people in kissimmee absolutely you know oh yeah before that'd be two thousand dollars a pop you're wasting that skippable opportunity right trying to sell or educate because well the stats are we've had people as much as sixty percent watch but you're going to get somewhere between thirty you know seventy percent the whole thing you're saying yeah yeah so front load it with something that will teach your local market or your worldwide market for that you know national party boat rental is u.s only no we're not targeting other countries but you could you know it's all about traffic and conversion it's all about doing whatever you can to help people remember how to find you and when they find you it amazes me how many small business websites don't have tapped to call on the bottom of the bottom of their website yeah you know they they expect people to know how to hit the you know ask a baby boomer what's a hamburger menu well it's probably an in and out isn't it we got an in and out at nashville so we're all excited we got what about her too yeah yeah okay it's texas guys but uh but they don't know what any of this stuff is that that's not their business they they sell tires they sell paint jobs they sell fixing the roof whatever yeah so networking is so important dumbing it down to where they understand it and i believe well i've already done the math 300 customers is a million dollar business and every bit of it can be outsourced yeah now if you're willing to work 40 hour weeks you could keep all the money yourself or outsource it and get a team that does it yeah well i've got another interview coming in 20 minutes so is there anything you'd like to leave us with that you'd forgotten to mention you know no matter what your age whether you're a young person like some of the people you had on there in their 20s you're a millennial like my son who fell in love with making a pizza dough recipe that i said who in the hell is going to do that yeah and well a lot of people are doing it a lot of people are buying his dough but he he understand the traffic and conversion situation but my generation baby boomers we've got a lot of wisdom we've got a lot of knowledge we've been through a lot of decades of marketing and direct response marketing is always more better results than image marketing yeah and i'm not a i'm not that i'm not a not a proponent of social media but the challenge is social media is what's called in a walled garden it doesn't live forever but but youtube content podcast content blogs content live forever get indexed in google and generate traffic to your website that can be converted into buyers so how does that affect baby boomers well it's a great side hustle to go out and talk to business owners and make a difference in the business and if you do enough of it you can double your investment income just to give you a perspective and i don't i don't know if you know this what's the figure to make 50 grand a year with with investments a safe investment that'll make 50 000 in retirement a million bucks yeah well financial planner who's a good friend of mine million and a half less than four percent of the world has a million and a half in the bank yeah so sadly and to me 50 000 at that time wouldn't pay my house payment for the year so is baby boomers should have side hustles that they enjoy, that they're not climbing on roofs or up in the attics. They're not out in the heat. Networking and talking to a business owner and making a difference in their business and reincurring income is a heck of a side hustle for anybody, but especially us retirees who don't want to live on fixed income. If I want to just sit at home, watch TV and do nothing, I could do that, but I want to get on an airplane and meet Chris Corner. I want to play concerts. I'm playing in Deadwood, South Dakota next week. I'm in a band called the Box Tops. Google them. But here's where I want people to go, and this will be the final thing I say. Google localinternetpresence.com, and there is a website there, and all my website says if you want to grow your business, you've got to grow your local internet presence, and I know how to do it. I've done it hundreds of times, and when you grow your local internet presence, and you fix the other part of the equation, you make sure that conversion is right, then you make money, and if you're not in it to make money, then enjoy your hobby. Man, there's an opportunity everywhere. Yeah. Amen. Amen. Thank you, Mike. Thank you. Hey, guys. If you're still listening to this, it's probably because you haven't had a chance to take your AirPods out. You're still mowing the lawn. You're still driving, what have you. If you're still here with me, I would really, really love and appreciate a five-star review on Spotify, Apple, or wherever you get your podcasts. It would mean a lot. If you want to go the extra mile, share this episode with a friend that might have an interest in starting a business. It would mean a ton. Hope you have the best day of your life today.