The laziest way to make $10K/month selling AI

If you want to make 10k a month selling AI services, you don't need dozens of clients or a complicated cold outreach system. You just need a simple offer ladder and it starts with a free 15 minute AI assessment, moves into a $999 paid assessment, and then ends with a $1 to $2,000 a month AI concierge retainer offer. And in this episode, I'm going to break down how each offer works, who to sell it to, the exact text you can send to people already in your network to land the first conversation. And I'm even going to show you the math behind the $10,000 target and the three mistakes that can kill this model if you're not careful. Let's start with the offer ladder. You're going to love this episode because once you see it, you can't unsee it in terms of the opportunity and how literally anybody out there can make money with this method and getting to 10k a month is actually not that hard. So we're going to start by talking about the opportunity, right? What is the opportunity? How are we actually going to turn this into money? Well, right now, right, 2026, we're about halfway through the year, everybody, whether you're a business owner, an employee, everybody in the world is curious about AI, but very few people know where to start. I literally had a friend tell me today that he was talking to a business owner and the business owner asked him if Claude was a person or a website. So people don't even know these tools exist, much less how to use them just yet. So the ladder that we're going to be going over and how we get to 10k a month is we start with a free mini AI assessment. This is our foot in the door. Basically, our free lead magnet that we use to get an audience with the client, then we upsell them to a $999 paid AI assessment. After the paid AI assessment, then we sell them on a anywhere from $1 to $2,000 per month, what we call AI concierge engagement. And that's just done with you consulting where we help the client implement everything that we found during the paid assessment. So if that sounds confusing, I'm going to break it all down for you here shortly. It's actually super simple at the end of the day. Now, why is it that anybody can do this? Because we're not doing any code outreach here. We're not making code calls. We're not doorking. We're not sending DMs. We're literally using the people that we already know our phone contacts for our funnel. And I'll explain what that means in a second. And as far as the math, if you have 4 AI concierge clients and you're doing 4 paid assessments per month, that's 10k a month right there. So we'll get into the math at a deeper level here shortly. But just know that we're talking like 8 clients. We're not talking a crazy number 50 to 100 people that you need to sell this on to make 10k a month. It's actually way simpler than you realize. So the ideal customer at the end of the day, there's two layers here. There's you watching this or listening to this. And then there's your ideal client. So the ideal person to be selling this offer, you listening to or watching this, you're probably a solar printer or you own an agency or you're a consultant of some sort. Or maybe you don't own a business at all. Maybe you're just getting into the world of selling AI services, you want to make money selling AI. That's who you are. And chances are you're a perfect fit for this. And your ideal client are these business owners that you already know. Think about it. You probably know 20, 30 maybe even 50 or more people who own small businesses either in your community or around the country. These are people that you know you can know from the gym or that you know from church or these are like the parents of your kids friends or friends of yours that you know that own businesses. Chances are you probably already know 30 to 50 of your ideal client. You've just never reached out to have a very simple conversation with them about AI. So the ideal customer is very straightforward. And to go even deeper on your ideal client, not just small business owners, but small business owners that are more than just solar printers. So your ideal client for this offer is going to have three to 20 employees, maybe even up to 50 employees, doing you know 500 K to $10 million a year in revenue. And the reason we want to target those people and not necessarily solar printers is solar printers are going to have the budget required to pay us what we're worth when we talk about these specific offers. So again, we're not targeting like big national corporations, but we're also not targeting the one or two person businesses. We're kind of in that middle speed spot of which there are millions of business owners like that all around the country. Now what is the painful problem that we're going to be solving? What is the actual pain point that we're going to be able to fix? So at the end of the day, this ideal client, they don't have an AI problem necessarily. They have a where do I start problem? Because think about it, all of these people that are your ideal customer for this offer, they're drowning in manual work. They're working 40, 50, 70, 80 hours a week. They know that they need to be implementing AI, but they simply don't know where to start. And because of that, they have a lot of anxiety around getting left behind around knowing that their competitors are starting to implement AI, and they have not yet done it. So they're just getting more and more behind by the day. Like, we're in such a perfect opportunity where there's a massive gap between people like me and people like you watching this who know a little bit about AI and the everyday business owner who knows they need this stuff, but they don't have time to learn it. So we want to capitalize on that opportunity while we can, which might not be an opportunity two or three years from now. So we got to get in while we can. Now, most of these business owners, you know, they've tried chat GPT-1s or maybe they've tried Claude. Most of them have probably never even heard of Claude, but at the end of the day, they've probably tried it a couple of times. They got a mediocre result and they just gave up. They're like, oh, AI doesn't work for me or, you know, I don't have the time required to really make AI work for me. And that's where we come in and kind of act as what I call the technical translator, which we'll get into here shortly. And these business owners, they need a prescription. They need somebody who can come in, point to specific things that they're doing in their business and prescribe specific AI tools or specific AI-powered workflows that can help them. They don't need more generic tool recommendations, right? This is this client does not need your, you know, Instagram reel that says, hey, top 10 AI tools for business owners, because it's not specific to them. They need something specific. That's what a prescription is. When a doctor prescribes you a medication, they're not just prescribing you an over, you know, an over-the-counter medication because that anybody can go and get that. They're prescribing something very specific to your need. That's what we're doing here. And the reason why this works so well in going to your existing network is they trust a friend, aka you, before a cold email from a stranger or a cold call from a stranger. So if we can really position ourselves properly and I'm going to give you the exact script to do so, then we have a really good chance to get in front of these people and turn them into customers. Now we're going to go into the offer ladder here in a second. I actually have a free resource that I'm going to give away to you guys as well. It is the full playbook for how we run the mini AI assessment, which is our foot in the door offer. And I'm going to show you that free resource in a second. But before we get into the offer ladder, just want to preface this by saying, we actually have a community called AI Operator Academy. So everything that you're going to see in this video today is kind of like the surface level. If you want to go super deep and be essentially handed the AI assessment and AI concierge, businesses in a box, all the scripts, all the templates, all the skills that run the whole thing for you. We give that to our community members inside AI Operator Academy. So the link to join is going to be in the description or you can go to AOA.community. All right. So this is the three wrong offer ladder. So it's one ladder, three rungs, each one builds upon the next. So the first rung in the ladder is the free mini AI assessment. Right. This is a simple 15 minute conversation with the business owner where we are asking them questions to uncover one main pain point so that we can then go and do some research and find one simple AI tool that can fix that pain point. All right. Super simple, super straightforward. We're finding one pain point. We're prescribing one tool. The next rung in the ladder is the paid AI assessment. So if we do a good job with the free assessment, we deliver value and showing them one tool that can benefit them. The natural next step is, well, hey, if you got value out of that one tool, let's do the full assessment, which is $999 and as part of the full assessment, I'm going to prescribe anywhere from three to seven tools. So we're going to find three to seven additional pain points and then prescribe three to seven tools for you to fix those pain points. All right. So that is what the paid assessment is. And then once we deliver the paid assessment, the upsell from there is, hey, this assessment tells you everything that you need to do. If you want my help and actually implementing the things that I found for you, then you can hire me as an AI concierge for anywhere from one to $2,000 per month. And I will work with you to implement everything that we found in the assessment. Right. So I'll go into each of those into each of those offers deeper here. And I've I've also done full videos on my channel. Like I've done a full video on the free mini AI assessment. I've done a multiple full videos on the paid assessment, multiple full videos on the AI concierge. So if you really want to do a deep dive into those offers, look for those other videos on my channel. There's like 20, 30 minutes on each offer. So I'm only going to go over the high level of each of those right now. But one thing I'm going to share with you because the free mini assessment is kind of the foot in the door. We created a mini assessment playbook. So completely free in the description or in the show notes you can download it and implement it right away and it literally walks you through the full Mini assessment so the questions that you ask what to do between meetings how to find the actual tool that you prescribe and then two templates a Template for meeting one and the template for meeting two how to Basically fulfill the mini assessment flawlessly so that you can upsell at least 50% of those people to the paid assessment right So again each rung feeds the next and AI concierge, which is the top rung is the offer that creates recurring revenue for us I'm personally making over a thousand dollars an hour as an AI concierge and they've all come from paid Assessment clients that we upsell into an AI concierge arrangement right now Let's talk about pricing and margins. So this is probably the highest margin service business you can run right now Like I really don't know of any other business opportunity where we're making 98% net margins, which is what this business is because our only cost of goods are only cost to fulfill the service is a $20 a month cloud subscription That's literally the only expense that I have and I'm charging anywhere from one to $2,000 per month per client for my AI Concierge service. So if we're doing a paid assessment at $999 on average if you're just starting out It's probably going to take you roughly two hours to Complete the paid assessment right we're talking all in from you know The time that you do the discovery call with the client to the time that you've delivered the paid assessment Gonna take you roughly two hours So if we're charging basically $999 for that you're making about $500 an hour, right? When it comes to the AI concierge offer which again, we're charging anywhere from $1,000 a month If we're new up to $2,000 a month, which is what I'm currently charging the AI concierge fulfillment process is literally just two 45-minute calls per month So if we're doing an hour and a half of consulting per month as an AI concierge And we're charging one to two K a month. That means we're making anywhere from $667 to $1333 per hour, right? And if we're charging our client 1500 a month, which I had two clients at 1500 a month I have some higher than that some less, but if we're charging 1500 a month for one and a half hours per month of our time That's a thousand dollars an hour Again, we have zero cost of goods other than our clawed subscription, which is $20 per month We have no team. There's nothing required to fulfill these offers other than our time So again, if we want to make 10 K a month in the laziest way possible We need four AI concierge clients at $1,500 per month each and then we need to be doing four assessments and $999 each per month, right? Pretty simple pretty straightforward Anybody can get four recurring clients and then four paid assessment clients per month Especially when we're going to upsell, you know, 30 to 50 percent of every assessment client into AI concierge So realistically, we're going to be able to get more than four AI concierge clients per month relatively quickly if we're sticking to our script and know how to get our first client, which is what we're going to go into next so When we talk about getting the first client, right? It's a simple process. We're going to make a list We're going to send a text message and then we're going to upsell. That's the entire system So step one is you're going to make a list of 50 people you know now some people listening to this they're going to be like, oh, I don't know 50 people I only know 15 or I only know 25 fine, right? Just make a list of as many business owners you know the more the better And I want you to really go deeper. I want you to rack your brain not just people in your immediate circle but think about people that you've like interacted with on LinkedIn immediate contacts pass clients local business owners maybe that maybe you don't even know them personally But maybe they're the owner of like the restaurant that you go to three days a week But you're on a first-name basis with the owner, right? Like somebody like that is going to count people from your country club people that you know from your gym Your personal trainer like I guarantee you if you really spend 30 minutes doing this exercise You can probably find 50 people So we're going to make that list you know put them in a Google sheet or a Google doc or write it on a piece of paper And then you're going to send the text message that I've laid out below So feel free to screenshot this. I'm going to read it out for those you listening on the podcast You're literally going to say hey name I've been going deep on AI and I'm taking on one or I'm taking on one more free mini assessment clients this month 15 minutes I'm going to find one pain point in your business and prescribe one AI tool to fix it Worst case you learn something best case you save real time or money do you want in You're literally just going to send that text message and if you send that text message to even 10 people You're probably going to get six responses of those six responses. You're probably going to set up three assessments on average many assessments When you do the three free many assessments then We deliver the free assessment and then we offer the $999 version, right? We upsell the full paid assessment And if we do three free assessments, we are probably going to get one to two paid assessments Right, so if we send 50 text messages like I'm recommending We're probably going to get you know, 15 to 25 mini assessments that we can set up and from that we're probably going to get five to seven paying clients Right, it's truly that simple like people love to overcomplicate this But most people aren't willing to send the 50 text messages Which is why they don't make money doing this Now if you get a no, that's actually a win because every no is a situation where we're going to ask for a referral So let's say we send that text message to a local business owner and they're like oh no like I'm not really interested Thanks for the offer though You'd reply and say hey no problem. Um, thanks for getting back to me. How about this? Are you willing to Put me in touch with two other business owners that you know That are interested in learning about AI and and want some help implementing this stuff. Would you be willing to do that? And I bet 50% of your nose end up giving you one to two referrals So that's how we can still you know, you know, quote unquote monetize a no And again, it's that playbook We make the list of 50 people we send the text that I just told you we deliver the free assessment We upsell the paid every time we get a no we ask for a referral and every time we sell a paid assessment We upsell AI concierge to create that recurring revenue every single month Now there's a few things that can go wrong So I want to make sure I'm abundantly clear about the common pitfalls and things that you can do to just avoid You know avoid making the same mistakes that I did when I was getting started So one thing that you're gonna that's gonna happen like this is gonna happen to everyone is you're gonna run out of your warm list You know, you only know so many people So what happens when you exhaust that warm list? We're gonna ask everybody whether we did the free assessment whether we did the paid assessment Whether we got a no or whether we got a no response if we got no response We're still gonna do this. We're gonna ask for two referrals Right and now the beauty of asking for referrals is one Nobody does it, right? So it's the easiest way to get more clients yet nobody actually does it So just by asking for referrals and making that habit you are going to get more leads period full stop Right, and if we do that for everybody that we talk to again, whether they are a client or not We're gonna get a ton of leads when we get those leads Then we ask them for referrals and this is how that really compounds So we're just constantly asking for referrals and if we do that We're never gonna run out of warm leads or warm introductions The second thing that can go wrong is you're going to be tempted to under price the AI concierge offer Right, and that's because when somebody really breaks down the math They're paying you on the low end a thousand dollars a month for one and a half hours of your time Some people are gonna see that and say like well, oh well, I'm not I'm not willing to pay you you know 667 dollars per hour. That's crazy Do not go under a thousand dollars a month for that offer because This is a high-touch high-value service and we don't want to anchor to the hours spent We want to anchor to the hours saved So when we're in AI concierge again, this is done with you consulting where we are working with the business owner To help them implement what we found in the assessment and also help them implement things like cloud co-work and cloud skills To automate some of the manual processes in their business And the results of that engagement are if you do it right They should save a ton of time and a ton of money by automating a lot of that repetitive work So we never want to anchor to how much time we're spending How much they're paying us per hour is completely irrelevant if we're able to save them 5 10 15 hours per week over the course of the engagement So never under priced concierge never priced less than a thousand dollars per month We've got people inside AI operator academy who we just have one one member yesterday Close a this was a six month AI concierge engagement for five thousand dollars a month This is literally one of my students making more than I am As an AI concierge my highest paying client is paying me two thousand a month This community member just closed the client at five thousand a month for six months So they're literally going to make thirty grand Um as an AI concierge so do not under price this offer People are willing to pay good money for somebody to kind of hand hold them in implementing this stuff in their business now The last potential fail your point is, well, what if the client can't afford the actual implementation? What if they can't afford the $1,000 a month or $2,000 a month that you would charge them as an AI concierge? Well, we want to make sure we don't get into that situation by qualifying the leads first, right? We want to make sure that we're not doing free assessments for people who would not be our ideal client. So like, for example, if you come to me and you're a solopreneur doing 100K a year in revenue and you say, "Hey, yeah, I'd love to have a free mini assessment." I'm going to say no because even if you wanted to hire me as an AI concierge, you're probably not going to be able to afford to. So this is where we want to make sure we're qualifying and we're filtering up front, we're making sure that we're only doing work for people who can afford our services. It sounds simple, but a lot of people make that mistake. They get excited because they have someone who's interested and then they come to find out that that person doesn't even have the money to pay them, even if they wanted to. Now, your next steps, so you've seen the model run it yourself, just start by sending 10 text messages, right? Use the script above that I give you above, download the free mini AI assessment playbook in the description in the show notes, run that playbook. It's it's money for converting 50% of those free mini assessment clients to the paid assessment, right? And come back to me and tell me how you did. And if you want the full system, the community, the weekly support, the full paid assessment playbook, the full AI concierge playbook, we've got so many resources inside AI operator academy to help you land your first or next paying client selling AI services. If you don't land a client within 90 days, we refund every dime that you spent to join the community. So you literally have nothing to lose. If you want to join AI operator academy, the link is in the description or in the show notes, or you can go to a.o.a.community, we'd love to see you inside and thanks for watching.