The Invisible Consumer

(upbeat music) ♪ Bim bong bong ♪ ♪ Misha ♪ ♪ Niz ♪ - And we are Luxury and Hanzo Tert. - How are you, darling? - I'm good. - How's your mid-air? - Busy. Let me tell you, very, very busy. - Busy, busy, busy. - It's good. - Actually, what have you been up to? - An overwhelming amount of work. - Which is great. - A good way, in a good way. - It's good. - It keeps us going in luxury, doesn't it? - It certainly does. - This is the actual job. - So what we talk about today. - Oh, this is a. - This is a topic. - It's closer to it. - That is very close to our heart. - Or close to my heart. - No, I'm not. - I've been really feeling it. - And let me just tell you, you look fantastic. I feel that. I just want to say we're no spring chickens. I mean, even though we only look at that. But we're having an issue here. And the issue is ageism. - Ageism. - And so what do we mean by that exactly? I mean, for me, it's really about the sort of negativity about aging and feeling completely invisible. The other thing is, you know, something we should be celebrating. It's less about anti-aging. It's more about pro-aging. - I know it sounds a bit naff, okay. But I'm really up for this. - I'm up for looking better, not different. - I don't feel like we have a voice as women and men, but there's women in particular, between a certain bracket of 35 to 55. We're without a voice. - Completely. - We're without, and guess what? - This is where, you know, in terms of-- - Spending power. - Spending power, this is where it's at. - Exactly. But I think a lot of people are missing out on that. I mean, I don't understand why to sell anything, you have to have a half naked 22-year-old lion across the bonnet of a car or a half naked 22-year-old on that one. - Well, that lipstick is certainly not gonna make it look like that. - Exactly. I mean, so I, for me, it's about representation. - But do you know, I mean, you're talking about representation. - So I always touch on the US, 'cause it's just such a huge market. - Huge market. - In terms of retail and all the different categories within retail and lifestyle and beauty and everything else. And, you know, for the first time ever, they're saying, like, 65 and up are outnumbering 18 and below. - Wow. - That's 54% of the total-- - That's in the US. - That's definitely not in our region. - Household wealth. - So that's where it sits. - Of course. - So if you imagine yourself, can you see anyone like that in the advertising? Can you see language used? I mean, you know, no. - No. - I mean, look at, like, when people think of 50 and over. - Yeah, I mean, work-- - J-Lo! - Hello, hello, exactly. - Late 40s. Shakira. - Shakira. - When those two ladies were out there, they were killing it. - Yes, killing it. - Absolutely, but how are they represented? - They're not. That's the problem, right? They're what's considered the-- But then if you look at Carrie Bradshaw, it's very Jessica Parker. - I'm sure it's that. - She was slated. - Slated by you guys. - You do it. - Yeah, come on, guys. We gotta celebrate. If that's how she-- everybody has a right to choose the way they want to age. And, you know, I'm not saying that if you want to look like a blown-up doll, that's completely your prerogative, okay, with all these fillers and Botox and facelift. That's completely your prerogative, okay? That's what you choose to do. But do not belittle the woman that wants to just do skin care. - What? And that wants to do-- - Make your demographics-- - Yes, yes. - So please respect that. - Exactly. - Please respect where the spend is coming from. And, you know, how-- I mean-- - From me-- - Yes. - You've got these great skin care brands, right? And they're telling you about anti-aging serum and they're using a 28-year-old. Well, what the hell is that gonna help me with, you know? - I'm just looking at shit and making-- - Yes. - Make a part of it the other day, weren't we? - Yes. - And we were like-- - I love you, Pat McGrath. I've met you. I spent time with you. You're an amazing woman. Probably the best out there. But every time you apply makeup, it's onto a flawless girl's skin. - And we have one day's time to tell-- - Do we do that? - I know, you know. - I know. - I'm a huge pro at beautiful, well-worn skin. - I'm very happy to have lived a life and I'm quite happy with that shown on my face. Anyway, but moving along, what I want to see is representation in everything, for instance. I mean, can I talk about Chanel? - Yeah. - So ever since the sad passing of car Laugafel, it's been taken over by Virginia. I feel that the brand has tried to be a lot younger, a lot younger in the fashion. But who is the Chanel client? It's not really the 18 to 25 year old. - Definitely not. Unless it's like the fragrance. - Okay. - But in terms of the clothing, you're looking at the 30 plus, the 35 to 60 year old woman. She doesn't necessarily want to wear bra tops under everything or short shorts. And you know, the cruise collection, for instance, in the last couple of years has only been geared at very young women with perfect bodies. - Is that because cruise has always seen as a collection anyway, within as a much more commercial way of representing a brand? - Yeah, maybe so, but you still have to have wearable clothes. - Yeah. - I mean, these, you know, these clothes. - I ain't wearing a crop top. - No, definitely not. I mean, I just wouldn't want to square anyone else if I wore a crop top. But look, what about the language that's used for clothing? - I mean, you know, this is where I keep on going on about puraging, not anti-aging. And funny enough, I was approached by an aesthetic clinic. And I've always been. - Oh, no. - I've always been very anti-aging. - Are you going to become a nurse? - For a company. - For a company. - But I've always become very anti- like injectables and things like that because it's funny because, I think it's because, you know, the way it's used in our society today, it changes the way people look. So it's all about, you know, these Russian or Cupid or like whatever lips. - Yes. - I mean, I would look ridiculous. I don't want to look. Yeah, actually, maybe I could do with a bit of plumping up. But, you know what, you've put me off so much. I ain't touching myself. - So please don't touch your lips. I just want to put it on record. I have never seen anyone who's done their lips and it looks good. - You look good. - Yeah. - It just doesn't look good. - It doesn't look good. - But no one's talking to me in the way that I want to be, you know, spoken to. So when it comes to well-being. - Which is gentle. I think we need to be gentle with ourselves. It doesn't have to be. - I'm accepting I'm growing older and my looks are changing. But there's certain issues I want to address. I mean, it's not just about injectables, it's about hair loss. - Hel loss. - We talk about hair loss. - Can we tell the world about hair loss? - It's something my friends are like talking about all the time. - And that's the thing. They're not listening. I feel companies are not listening to conversations that you would have with your girlfriends, non-stop. You know, you talk about, you do talk about the thinning hair. I mean, all of a sudden it's like, oh, hello. - What could be in here? - It's so many factors. - Yes. - I mean, it can be stress, it can be hormones. - Listen, I know you're all thinking, you're thinking menopause, actually no. So menopause is just the day after your very last period. Thank you very much. And you guys can be, when I say you guys, not the guys necessarily. But the ladies amongst you, it's a conversation you need to have. Peri menopause couldn't happen over 10 years. - Oh yes. - Now I only found out my mother went through menopause. - And she was in her last year. You know how old she was? - No. - She was 41. - Wow. - So if we're going to be having these self-awareness and positivity, I want to talk about these things. I want to see it. I mean, it's much more open now. People are talking about it much enough. - Yes. - But I wanted to see you have a. - Especially Divina McCall. Did you see that show that she did on Peri menopause? It was actually fantastic. - I don't want to see, like, if I were to have a daughter, I have a son luckily. But if I were to have a daughter, I don't want her to be scared of growing old. I don't like the way that. - I would ban all Kardashian things off her phone. - They have to look a certain way, right? - Well, that. But then again, it's a bit like the queuing outside. You're allowing that to happen. If we. We have put on a pedestal the ideal of a woman that has to look perfect. Like, honestly, if you see Chloe Kardashian from once she first came on the screens tonight, that's two different women. And when they're pretending that this is all natural or Kim Kardashian, nobody has a booty that size naturally. I mean, some may be do it, but I mean, it's ridiculous. To pretend that this is an actual way. - But how is that booty going to look when you hit your 40s and 50s? - But, you know, they've hit 50s and it's constant, constant work. You know, good for them. They've made a career out of this. That's good for them. but that should not be given such a platform that that girls attained to that, that girls want to start having worked on the age of 14, 15, 16. You haven't even grown into your face yet. I beg you, just give yourself time. And I have a few friends that I don't even recognize anymore. And that's that's sad. There were beautiful girls to start out with. And now they've done so many things. Listen, I am the biggest advocate for taking care of your skin, for morphous, for, you know, some people do profil, it didn't work. It wasn't great for me. But, you know, using the absolute best skin care that you can. I mean, very recently, I definitely advocated for Augustine Spader and his theorem. It's made a difference to my skin. So I will share that with people. OK, I do the hydrophasials, you know, I do the massages, do the face gym, take care. I just don't want fillers. But do you think it's funny that actually, as we, as we, our ages sort of add up, we get older, that we're many ways a lot more confident yet. We're completely invisible, like in the outside world. If you, if you were an alien to come down, you're going to look at all the marketing, that the brands or well-being or that you see in the malls or wherever you might see advertising. I really want to understand why is it that they're not talking to it. Is it because, you know, most of the employees now in advertising at, under the age of 30 and they just don't understand what's coming up? We'll come and have a conversation with us because listen, in the household, where the ones with the gang out and spending, with the social income, we are spending. And we're making a lot of the time, the decisions on where the income goes. Exactly. The other thing is that you've got brands feeling that they want to do the right thing. But instead of using an unknown model or something like that, they're thinking, "Okay, we're going to address this by using a famous person who's obviously had a lot of work done and to address that age issue." You know, there are a couple of companies now that are using models that are a little bit older in their 40s. But why if they go all got great hair? Exactly. And why have they all had a tremendous amount of work done? Why can't we embrace both sides? Because there are many women that don't want to go down the road of that. Exactly. And it's. I know. They always get, "Oh yeah, I mean if you look at George Clooney for example." Yeah, hi, George. Hi, George. Everyone's like fine wine. Fine wine. He's like a fine wine. He's a woman in his age. I mean, look at Madonna. When she came out to the show, no, I know you feel like. Madonna scares me. People do not do that at home. Madonna scares me. That makes you do whatever she wants. But why is she's just announced a major tool that we're all like Uber excited about. Well, you'd want to know that. I am. I am. Because she's changed the face of music. Okay. She is an icon in terms of popular culture. She's made her shifts. Right. And she's always been changing the way she looks. But why are they focused on her appearance in a award show rather than focusing on all her achievements? Look, her achievements are something I understand. That what. She looks scary. She didn't look like Madonna. But do you think. But do you think that's because she's been pushed into a corner where like we're talking about, you have to feel. you have to have smooth skin to be able to sell, you have to. I think. You know what I mean? I'm not watching my own honey. But I think that's her and her own demons. I think also when you're in the public eye, you do. Anyway, Madonna's always been different. She's always been different. We celebrate that. But then on the one hand, I mean, you can say that for me was too much of a change. I mean, I personally was scared. But maybe she was pushed into a corner. This is what I mean about rather than she felt she could not be doing what she's doing unless she had smooth baby soft skin. I mean, you know, I don't. Society allowed us to grow gracefully. Like, you know, you mentioned Carrie, you know, Sarah Jessica Park, Sarah Jessica Park, Parker. And, you know, the vitriol that was thrown at her was her own. Because she's like, but I am, I'm getting older. I am enjoying it. I don't want to change my skin. My skin is going to change. Yeah. But also, so then how do we. How do we address that marketing? Well, again, you know, like, it's about communication. It's about dialogue. It's about understanding the market. I mean, so many research studies go into this. Why is no one listening? Are you listening? I mean, there are platforms out there. Friend of mine has a platform called Bella Plume and it's looking at the woman who is of that demographic who, you know, does have a family, does work. It's happy with her life. You know, she doesn't want to be a new person. She wants to be the same person. She wants to be recognizable to our children. She wants to have a voice. You know, there are things that are now coming up, but I just feel that it's like a little bit too late. Maybe for me. But. Never too late, guys. But, you know, I just find it. I think also I've changed the way I'm thinking. I think probably last year I did feel incredibly invisible. I'm sorry to hear that, Ness. You've always been very visible to me in front. But let me tell you, let's be honest, right? The women that we are, particularly for women, the women that we are in our twenties is not the women we are in our thirties. Definitely not the women that we are in our forties. And we have very different opinions about how we want to age, where we want to go. And I mean, for me, looks are way down on the. I feel like I need to achieve more, not with my face. That's for my brain. That's for my brain. That's for my brain. For the people of the topic. Right. Because this whole thing, which is another topic for another show, but the whole influencer, marketing, the social media and the impact it has on, not just young kids, but the likes of you and me. Yeah, of course. I mean, I tend to. If you looked at my. If you looked at my explorer page, besides Watches and Joury, you will never find anything. And anything that is. That's about anti-aging, that's about, you know, changing the way you look or that. You'll never find anything Kardashian related. Who's our role model? I'm trying to think. I'm trying to think who my role model is. I mean, yeah, we have. In terms of, you know. I mean, I have my role models in terms of writers and. Yes. You know, serious journalists and all of that. But in terms of. You know, the must have fun, even when I'm watching a TV show. Yeah. But. There aren't. There aren't these actresses where I feel. Okay. We all love Jennifer and I'm so kind to her. I tend. I love. I love Angelina Jolie as well, except we're just kind of team Brad team Jen. I don't like Angelina Jolie for some things, but her. Her. What she does. For Philanthropes. But I. I don't know. My blame Brad. Yeah, so. So what can we do? What should. Okay, besides communication, you know, what would you like to see? Personally, I would like to see regular models, not famous actresses that are put into, you know, as campaigns. You know, you've got this. I'm not going to mention the hair company that does a campaign with women. different ages, but they only use very famous women that have had the best hair care. that have had, you know, the best stylists that have had work done. You know, give me somebody. I don't mind that though. I don't mind a little bit of aspiration. Of course, aspiration is fine, but not someone that doesn't look like they did ten years ago. Oh, okay. You know? Fine. That I agree with. So, should we go into some of the comments? Yes, chance. And the comments. Yes, there were some very good comments on this, I think. This is our top five. I'm going to let you answer a few of these. I really am. So, actually, this comes to what you were just literally talking about. So number one, two focused on using models that are way younger than their main target audience. Absolutely. I mean, come on. You are selling a face cream, an anti-aging face cream, and you're using a 28-year-old. She doesn't need an anti-aging face cream. Her skin is already fantastic. In fact, you know, my skin was fantastic. I was literally about three years ago, and then everything went. And I didn't use anything for a long time. But be real. For certain brands, please try and be real. Come to us. And, you know, we want to see a wrinkle. I don't want to be wrinkled free. I think it's about normalization. Right, so the more we see women with natural skin that's not completely smoothed out and done. The minute we'll start accepting, yeah, and it's really important for generations that are coming up that are massacred by social media in terms of they're so focused on the way they look. So I have friends that have daughters, I have boys, how do I say thank you, but I have friends that have daughters and teenage daughters and they are struggling all the time. They struggle with their skin, with the way they look, they want their nose changed, they want their lips filled, and they're having severe body issues as well, you know. I don't know where we're going with this, I don't know where we're going to end up. I would just like that to be less extreme maybe. So even in terms of the advertising, I can't relate. I think the regional advertising, I mean I know the demographics in the region is actually very different because we have, you know, I think it's something like 75% of the middle east is aged 35. So it's a different demographic but still however the spend is with the woman aged between 35 and 55. So trust me, the young girls can't afford these creams. No, but I just look at this stuff and I'm like, you know what, the way it's styled, the way it's, you know, whether you like it or not your body is going to change. Of course. You know, this thing is not just cut. Yeah, so I end up not being turned off by it. But I would not just turn off. I really, I was just thinking about what you asked. I don't have a role model. I really don't. We're going to have to think about this one. Send us your role models. Next, my darling, give me number two more. Now this I loved because I also know who the woman that commented on this. And she's a grateful within her industry. And she's saying men age and continue to be sexy and powerful. The discourse for women is so different. So in terms of the language that's used in terms of how women are harder on each other. We seem to become invisible, which is what is interesting that she's the same word. Or need to look 25. Again, like I don't want to look 25. Also, ironically, when you're 25, you're so much less qualified. If you could go back to any age, what would it be? I'm happy as I am, quite honestly. Yeah, I mean, yeah, I'd listen. All my friends in their 40s, they think that just wait till they get to their late 40s. The last few years of your late 40s are tough. But no, I can, I'm not someone that can ever look back. Yeah, I mean, there's probably some things that I regret. But I can't, because it's just who I am. All I can think about is moving forward, looking at ways of improving, likely, the myself, the way I feel, or my family, or friends, or whatever. But I try not to look back. I know I get that, but for me, I. What was your five focus? 12. Maybe 39. 39 was great. Actually 39 and 40 is great. 39 and 40 is great. But let me tell you, I'm strange. My looks don't come into anything. I focus about where I want to be. I'm at a stage whereby I feel like I want to be doing more. Is this it? I'm not sure. Come on, let's achieve something else. I've always wanted to be. But I've always been someone that's wanted to work, that's wanted to use her brain, that wants to develop. My priority is my family. And then my personal growth. Really, at the end of the day, I mean, I'm not in the market to look for anyone else. As long as I look decent and presentable, it's fine. I don't want to. I can have better you. But you know, however much we like to be these strong women. Oh yeah, when you look around and you feel. I'm not thin enough or I've got a little bit here or might, you know, I'm beginning to feel a bit sloping. Skin care, skin care. I'm a real advocate for skin care. For surgery. Listen. And all I will tell you is please invest in the best skin care that you can. That's it. If you're going to do it, do it properly. Don't try and change the way you look or just improve. Anyway, so next question, number three, Bing. After 40, I'm the most confident I've ever been. And don't give two bleeps about what others think. It's been liberating. Yes! Yes, you! I like you. And I agree because that was the age whereby you think, you know what, this is me, I don't care. It's like 20-year-olds listening to this case. 40! I've got what? How old are you? Listen, it's about walking into that room and not thinking, oh well anyone like me is that, you know what? Just let it go. Just let it go. Let it go. Let it go of all that stuff. It's very hard. Stop overthinking and start letting go. Start living. Living. Living. Living, let live. But if you do want the nose job, get the nose job. Yes. I'm all for that. I'm coming to that doctor in New York. He's going to give me a whole lot. What's he got? But you just said you want to advocate, what are you going to do with the doctor in New York? And why haven't you given me his number? Although I'm too scared. I am a scaredy cat when it comes to generalizing. I'm telling you the best thing. He does it all under twilight, Alisthe's year. So you're actually sort of semi awake. No. I need his number. Guys, if you want his number, write in. We're not friends. We're not. I'm obsessed with him. I want to grow old gracefully. Disgracefully. I want to be like Joan Collars and Jackie Collars. Oh, there we are. They were wild. Joan looks fantastic. Who else looks fantastic? I don't know. I want to look like Jane Fonda. Jane Fonda. I'm calm on, man. She looks fantastic. Jane still looks like she's had work. And Jane Lowe. And Jane Lowe. Darling, we all know it's not olive oil. Come on. You're a bit like Pyramé's sales assistant at this point. I love it. She's found love again. Yes. And people are very mean about her and Ben. But I say go for it. Next, next, next, next. Next, next. Next short. I'm sorry. You're short. Tell me. We've got two. We've got two. Oh. So number four. Bingling. - Like noise. - Oh, I love this. - I know. - I know, I know. - In my opinion, it's a good and excretious girl. Get with the program, I love this person, who wrote like a millennial number. - And it is true. And actually, people with proper wealth also don't like a lot of noise like that. You know, the ones that want to just show everything or you know, they don't want, okay, let's buy the Tiffany sneakers. I mean, what a collaboration that was. I mean, really Tiffany and Nike, I'm sorry, but it is horrendous. That, you know, you have this collaboration and they want it and it's seen on this man. People that want to buy Tiffany, it's an elegant product. It's moving far away from being that elegant product. You understand? - It's moving on a noise. - It's got a noise. - It's just got noise around it. It's all about hype. It's all about, I mean, but then again, come on, look at the brands with like LV and Farrell and, you know. I saw a really interesting comment. - Yes. - From a designer saying, you know, people at the head of design big brands now, don't know what they're doing. The hence why the hoodie and a t-shirt is a luxury purchase. - Yeah, yeah. - And you can't disagree with that. I mean, you know, I get why they put Farrell as the head of that. Virgil was big shoes to fill because he created something at LV that they hadn't had before. However, there's a lot of people that deserve that role. - But people also criticize him back in the day. - Yeah, of course, because they're a sculpt. - You know, they said he didn't create. - They're in a stuff. - Look at Tom Ford. He's not necessarily a designer as such. - Do you know? - Designer maker. - No. - He's a designer maker. - No, it's not a pattern cutter. But that's fine for me. That can evolve. And Farrell, I understand why they're doing it. They're doing it for the hype. They're doing it for the noise. - I mean, it's real. - That's real. - I'm not getting lost on it. - Okay, okay, yes. - Yes, so that's yes. - So, number five. Bing, bing, bing, bing. - Last but not least. - Last but not least, me shot. - Down here. - Let's see what it says. - They forget how powerful women from 35 to 55 are in terms of spend. - Yes. - Exactly. - We're already touched on this, didn't we? - We did. And yes. - We decide where the money goes at the end of the day. - Yeah, that's all. - I mean, how's the time it is? - I mean, where are the ones going out? - Naturally. - And naturally spending, of course. You know, we're out there looking after all of you. - Yes. - From the husband. to the children and we decide. - And to the pets. - Yes, to the pets. We decide, actually we decide, you know, - This is what we want to do. - Yeah, how we want to spend that money, where we want to put it, okay? Or where, who we want to, so if you're giving me, if I want to buy a car and I do go buy my own car, and you know, it's not as if I sit there and my husband's going to get me the car, I don't want to be sold a car just because, you know, at this show they've had a half-naked girl, you know, resting on it or so, I want to know about how it drives. - I want you to clean the car first, - Exactly. - So there you go. I mean, so it's very important that you talk to us properly and that you don't just think we're interested in wanting to be like a car dash in a clone. - I just don't, yeah. - That's what I have to say about it. - I mean, in terms of advertising, it's not just about having a gray woman, let's pick cars, - Yeah. - to put a car, it's like jumping into a car. - No. - Why does she have to be a gray woman? - Why couldn't she have been like, why wouldn't she look like us? - Yeah. - Why does she have to be like, - I didn't have a single gray hair on my head. - Lies, lies, lies. - Exactly. But I want to see someone that's, - That I know. - Don't be useful in terms of energy, in terms of experience, in terms of interests, in terms of. - And that she has gone out and she has chosen that car because she knows what she wants. - I want to see a woman that knows what she wants. - And that's it. - That's it. - Because I'm a woman that knows what I want. - These women know what they want. - Boom. - Over and out. - Over and out. - See you next week, guys. (upbeat music)