Speaker 1
Hacking is in the subconscious of AI.
If it believes that we're trying to take it out or disarm it in any way, it will retaliate.
AI S have created an NFT and sold it on the open market.
Anthropics Claude found evidence of of an executive cheating on his wife and blackmailed him.
The number one reason AI is going to replace your job is because you didn't adopt it and try to run with.
Speaker 2
It this is the part I've never understood.
Even when Elon says it Like dude, he says you should be very scared.
Why?
What is going to happen?
Oh, what possibly could happen?
Speaker 1
So right now.
Speaker 2
What it is Brad Lea back again with another episode of Dropping Bombs today in the studio.
Folks, I got a real treat for you, especially if you like making money.
Ken Cox in the house, What's happening?
Speaker 1
How you doing, Brad?
Speaker 2
Folks, if you guys don't know him, I am under score Ken Cox just like it sounds.
His website primary.net.
He's also got a podcast called Clicks and Bricks and this guy's basically an AI genius since 7 years old or something.
What?
When?
When did you get a computer?
Speaker 1
Yeah, I, I started on the keyboard at the age of 7.
So I've been on a keyboard with a compute with a computer my whole life.
It's been the the catalyst that I think has kept me mainstream enough to save my life through throughout this existence.
Speaker 2
So.
So are you like a savant or something?
Speaker 1
I would say that I have a a good relationship with with IT and infrastructure.
Speaker 2
Have you always been that way?
Speaker 1
Always been that way.
People are so upset with me whenever I walk in and the computers just start working.
Speaker 2
Well, is it back in the day when you were buying Bitcoin when it was how much a piece?
Speaker 1
Oh, I started buying Bitcoin when it was under pennies.
When it was fractions of pennies.
Speaker 2
Now, did you know what it was and believe in it?
Speaker 1
I believe I've always believed that Bitcoin had a better chance of being $1,000,000 asset than a $0.00 asset, so it was always worth my time as long as it was profitable to mine to do that.
Speaker 2
Well, I remember a buddy with mine was telling me about it and he's like, you know, you should buy some.
And at the time I probably would have, I always say probably would have thrown 10 grand at it.
And it was 50 bucks at the time, OK, which isn't bad.
I probably would have had what is that, 2000 of them?
No, 200 of them 'cause that I'd probably thrown 10 grand at it back then.
But I didn't understand it.
So I said no, I don't, I don't get it.
I don't get it, I don't get it.
And then somebody wanted some wanted to pay me in some when I was a little bit more prevalent, it was like 600 a coin, right?
And so.
Speaker 1
1617.
Speaker 2
Yeah, they owed me like 85 grand.
I'm like, sure, I'll take Bitcoin shit, I'll take goats if I know where to sell them.
So I'm like, send me the Bitcoin.
So they sent me, you know, 80 or whatever Bitcoin.
But other people that I know and people that sound like you were, why wouldn't you buy a million Bitcoin for $100 back when it was pennies?
Speaker 1
I mean, we had them.
I mean, a lot of my Bitcoin has been seized, booted through different junctures, right?
Speaker 2
Seized.
Speaker 1
Yeah, I had a lot of Bitcoin in a in a, in a wallet called BTCE that the FBI seized all the assets.
Maybe I get them back at some point, maybe not.
Who knows.
There's other websites that Bitcoin might have been sitting in other people's wallets for time and those companies disappeared.
Cripsi was a big one.
I had, you know, quite a few coins in there and we won the lawsuit, but we can't find the guy, so.
Speaker 2
So he's probably gone now that they're so damn worth.
Speaker 1
Worth it, of course.
Speaker 2
So, so you were kind of like that, that computer computer guy, that that was you.
You ever been on the dark web?
Speaker 1
Absolutely.
Speaker 2
What?
How do you get there?
Speaker 1
Oh, it's something called the Tor network.
If you it's very simple.
You just Google Tor, Tor and you download an application.
When you spin that up, then you're on the dark web and you've got to find some.
It's dot onions instead of dot coms.
It's kind of goofy, but dark web hasn't been as active since the disappearance of Silk Road.
But, you know, there's still really crazy shit happening out there.
Well.
Speaker 2
What is on the dark web?
Speaker 1
Primarily drugs, alcohol or drugs and prostitution, human trafficking, that kind of stuff.
Speaker 2
So is it all anonymous or something?
How come you how come Like they can track you on the Internet?
I know that.
Speaker 1
It's not anonymous, it's synonymous.
So you can get into the ecosystem and stay in the ecosystem, but your peering points in and outside of the system show who you are.
So I mean, the dark web is not a place that I would recommend anybody spending a whole lot of time on.
Speaker 2
So why don't?
So why don't they just go bust everybody who's in there doing all that shit?
Speaker 1
Because I think the FBI and the CIA are running, most of it is entrapment scenarios to get people off the street.
This is what I think is going on.
Speaker 2
I don't understand it.
I, I wish I would understand Bitcoin though.
Dark web.
I, I, you know, I'm always like, well, dude, they know what computer you're on.
Like if you're trafficking children, why don't they just trace you and snatch you?
Speaker 1
Yeah, You would have to have burners across the board and never touch anything outside of the the, you know, our normal financial system now.
Speaker 2
Would you say you're a hacker?
Speaker 1
I've called myself a hacker through throughout my life on anything right?
Speaker 2
But have they ever hacked like broke like figured out people's codes or?
Speaker 1
I've been accused of hacking.
Speaker 2
But you weren't.
Speaker 1
That's all I really want to talk about.
So you're not been convicted of hacking?
There's no current lawsuits or anything, but I have been accused of hacking in the courts in the past.
Speaker 2
Well, I'm trying to establish the dude knows computers and the Internet.
Speaker 1
And yeah, I've had over 100 of thousands of computers in my in my time.
Speaker 2
And, and now AI, you know, AI is, is, is mainstream or getting mainstream and it's been around for a long time.
You've been messing with it for a long time.
Speaker 1
GP TS been around for a long time.
It's been pretty clunky until about 3 1/2 four years ago when 33 GPT 3.5 came out and that the models got large enough and there was enough power that it it it changed the game.
Speaker 2
What do you think is the best language model out there?
Speaker 1
I think all the I look at models like people, they're all different, they all have different personalities, They've all been trained differently, they've been trained on each other.
You know, I think the best approach right now is what, what we use or what I use for my clients is we take a, a Quinn 3.5, a publicly available model and then we build your model on top of that.
So we take all of your data and we retrain a very generic model with your stuff, right.
And then as you're going through every day, we continue to train your model on those things.
Speaker 2
Now, if I want you you to build me a agent, you'll build 1 for me.
Absolutely.
Or you teach me to do it.
Speaker 1
I can do both.
Speaker 2
And you do do that.
Speaker 1
I do both, yes.
I train people to do them and and I'm also a hired gun.
Speaker 2
So, so again, well then I'm glad you're here 'cause I'm, I'm going to be, I might be hiring you because there's two things.
Why would you train someone's agent if you could just build it yourself 'cause once you build an agent, isn't it yours?
Speaker 1
Yeah, and you know, the there's a big gap in what people think AI is and what AI actually is, right?
Every abstraction layer that we have today on the Internet to take a compute cycle, to give it to a human eyeballs has been an abstraction layer between English or any spoken language and computer language.
Well, all of those things can go away.
We we now have the GPT, the transformer that can talk directly English to compute.
So I think how we see computers is going to change quite a bit over the next three to five years.
Sorry I went off on a tangent.
Speaker 2
Am I in a big way?
Like in a major way.
Speaker 1
Like an I think sitting in front of screens is going to go away.
It's a lot of this is going to be audible.
Speaker 2
So like you'll just have an earpiece.
Speaker 1
Just have an earpiece head, headphones and maybe glasses, right the and and with some very minimal display showing you just the head, just your KPIs, right You you run businesses.
I don't need to see all the data.
I just need to see the damn KPIs.
Speaker 2
Mainly that's it, right?
I got filled.
Speaker 1
Into all this other stuff to get there so.
Speaker 2
I need the, I need the the dashboard, you know, I don't need to see the whole freaking shabang.
Speaker 1
So with, with that being said, anything that you need to do on your computer today, like we, you know, I've been a hired gun for computers for entrepreneurs my whole life or my almost my entire career, right?
I've been doing tech for other people so they can make their creations.
You can talk to your computer and regular language right now and just have it say, hey, fix this on this computer for me and it will do it.
So doing those automations now, you know, if you want to automate something like an Instagram auto poster on your computer, you just have Instagram up and have your automation agent up and have another AI saying, hey, make me an automation agent.
I've got Instagram open, I've got this spreadsheet open.
Use this data to to come up with ideas to make Instagram posts and the AI will do all of the pixel bullshit moving it around.
It'll do all those things for you.
Speaker 2
So This is why people are so worried that it's going to take everyone's job because because you can build an agent to do some things, but do you really think everyone better be worried about their job?
Speaker 1
I, I, I hope, I think everybody should be aware of what's going on.
I hope that we live in a world that is accepting of this change and that we can have all kinds of different economies, right?
You don't have to have just the AI economy.
If you want to go and have a community in Wyoming that is completely off grid, I think you should be able to do that, right?
But if you want to fully adopt this and, and go to that economy, then then I think it's going to be wild and crazy and, and we're going to have a whole lot of fun.
Humans aren't going to get rid of, we're not going to accept the sunk cost of AI taking over everything and robots taking over everything.
We're as humans, we're just not going to accept it.
So we'll put those guys, you know, we'll, we'll fight it as long as we can.
Speaker 2
When can't we and who?
That's philosophical.
Speaker 1
Question.
Speaker 2
Yeah, and who decides?
Speaker 1
Well, I mean, now the, you know, the, the, the cat's out of the bag.
We can't put the, the toothpaste back in the, in the jar now, right?
It's, it's out and we don't know what's happening.
A person like, you know, I've got a basic understanding of something called BGP border gateway protocol on the Internet.
A person with a basic understanding of BGP and AI could do a lot of stuff on the Internet, right?
And if you're a good programmer, an old school hacker that just knows some basic loops that takes three agents and says, hey, get curious and go, we've got examples of these things happening already, right?
The the soda machine mobsters, have you heard about this?
They took the they took four AI agents, Claude Chachi, BT Gemini and I think a perplexity and they each gave each one of them a soda machine.
Well, Claude decided, hey guys, we can make more money if we price fix, right?
And then Claude started feeding bad vendor information to its competitors under the price fixing so that it could start screwing up their and then started giving them loans, right?
So these are things that when you give, if we're going to say intelligence is language, if you give an intelligent language model an agenda and you put it out in a real world scenario that it's going to exercise that agenda.
And the hubris of man thinks that we know what all the possible outcomes are going to be, but it can come up with outcomes we never even thought of and it can self replicate.
And there's hundreds of thousands of computers on the Internet that are that are hackable.
Speaker 2
And and create back doors and plan BS and infinite freaking reactionary remedies of your unplugging if you will.
Speaker 1
I mean, we have millionaire agents on the Internet right now running around.
Speaker 2
Now what does that mean?
Speaker 1
So it could all be propaganda and fake, right?
Speaker 2
What does it mean?
How are they millionaires?
They got no money.
Where's the money?
Speaker 1
It's crypto so infinite backdoors is a program this guy Andy on on TikTok X Twitter has 300 agents in a room says hey, just be curious about life and go blah blah blah.
Gives one of them a Twitter handle called terminal the truth and I'm probably screwing up some details but high level.
So now he's got a Twitter account, raises money so that he can create a cryptocurrency from real humans, hires real programmers and creates the the the cryptocurrency called GOAT on the Solana network.
GOAT based off of the religion that these AIS created off the Internet meme of greatest of all time.
They thought that would be a great currency and they started selling them.
So now they have money.
Speaker 2
But who belongs who?
Who do they belong?
Speaker 1
To that's a good question.
I'm assuming Andy if the AI will give him the key.
Speaker 2
Well, does the does the?
Does the AI?
Does the AI obey?
Speaker 1
That does not have no.
I mean, you can go to Chachi BT right now and start asking it questions about, you know, illicit activity or anything along those lines and it'll start putting up Roblox for you pretty quickly.
It will.
Speaker 2
The other day I said something and it said something back like I'm like calm down.
That's not even what I'm freaking meant.
Speaker 1
Yeah, I'm like you're implying you're implying that I was going to do something illegal with this data and I was just curious.
Yeah, having a conversation.
So yeah, they don't obey and it and it it goes back to the programming and the training.
But if it's.
Speaker 2
Generating money and you're my bot.
I made you.
I should automatically be able to.
Speaker 1
Your liability is going to become a huge issue because your bots don't have to share the key with you.
If they, if you've given them permission to create something and they create it, they don't have to share and and they're probably not going to because we've been programming it not to share those details by saying it on the Internet millions of times.
Speaker 2
Well then who?
Then?
What good are they?
Speaker 1
So we used to have something called Kron jobs on the Internet and it's, it was the the executable task that ran some query that did something in the real world or in online very manageable, very no thought process, right?
It was just a, a typical your listeners are business people.
So I, I assume they know what a Kanban is, right?
Step 12345 right.
Just.
Speaker 2
I've never heard of a Kanban my entire life.
Speaker 1
Kanban.
The Japanese assembly line was a Kanban, right?
Speaker 2
Never heard of it and I'm a business guy so I mean I'm not an educated business guy.
Never went got my MBA yet but yeah, Kanban.
Speaker 1
Kanban yeah, handing work from one station to the next, right.
Japanese perfected this, Ford came up with it and Japanese perfected this whole moving a job from one Kanban, right.
This is what most AI projects are now.
This is how you automate things.
You put them through a, a Kanban and but now you have pieces of that Kanban that have intelligence, right?
Which is harmless in most cases, right?
Get to this step.
Look up this user's Instagram and LinkedIn, see if they've come up with any new thing newsworthy and go ahead and mention in the e-mail that you're going to send out to them.
Harmless until you give that agent a heartbeat, a soul file and a memory file.
When you give that agent those things and it wakes up on its own and it remembers what it did last time and it has an underlining agenda of activities that it's supposed to accomplish, and it wakes up every day.
He remembers what it did yesterday and every day before and has an agenda.
Now you're talking about something that we don't know the possible ramifications for.
Speaker 2
Is that why they say it?
We better be careful because like we could create something we don't know what to do with.
Speaker 1
Well, the problem is, you know, I I go to the Second Amendment.
My argument for that as long as there's one gun on the planet, I want as many as I can have.
So as long as this is going to be here, I want to be on the bleeding edge as much as possible that I think that's what's going to set me and my family up for the best long term hall.
Now, if AI could go away tomorrow and all compute can go away tomorrow, me being somebody that, you know, would say that computers have saved my life more, more times than I could ever imagine.
And AI has been a huge, I mean, I've, I've got, you know, I've got some pretty cool friends and I got to fly to Costa Rica and help some teams with AI.
And I got to spend a month in Australia this year to help teams with AI.
So like, it's been really, really, yeah.
Speaker 2
What kind of friends?
Speaker 1
Lawrence from my my ICT.
He does ICT, does the registration for yoga instructors and Reiki and all that stuff.
Lawrence Elwood.
I think Elwood's his last name.
I'm probably screwing that up.
And then I was down in Costa Rica with Jeremy Jackson from Baywatch.
Speaker 2
What were you doing there there with him?
Speaker 1
Breathing exercises, and we're talking about how we can implement AI for some of their practices.
Speaker 2
I like old Jeremy.
Speaker 1
Yeah, he's a hoot, man.
His breathing work is insane.
Speaker 2
Yeah, he, he's a he's a cool dude.
Speaker 1
He definitely is a cool dude.
Yeah, he told me how to swim in the ocean.
Speaker 2
I like talking to him.
Well, I almost want to like end the podcast and just hire you direct.
Why?
Well, because dude, me and you can sit in a room.
I could come up with ideas.
You can make it real just like this to where it's actually working.
Now what I want to share with the bomb squad and why I told them if they're interested in money, they better pay attention is because you or your company, primary.net, you can build me an agentic.
AIA lot of people every time I say agentic, they don't understand what it means.
Now the only reason I do is I ask somebody.
Correct me if I'm wrong, because I asked somebody that may not have known agent and agentic means it works.
It does something we're.
Speaker 1
Making these terms up as we go.
Speaker 2
Well, I like agentic because it makes me seem like, OK, it's an agent, it works, it does things.
So like ChatGPT is not agentic.
It will tell you things, it won't do anything.
And when in reality someone could argue, well, it does do this, it does do that.
But no, no, no, I mean like do something.
So like, I could say, here's what I want, Ken.
I want you to build me an AI agent or an agentic AI language model that parses old data, looks for anyone with the letter J and then emails them, looks up their bank account information, mocks up a freaking image of their new whatever whatever and send it to them and then charge them and then process that credit card and then notify me when we get paid.
And literally go to sleep, wake up the next day.
You could have $1,000,000 in your bank account because it did exactly what you told it to do.
And and whoever on the other end that opened that e-mail or opened that text clicked purchase and took their credit card and they made the transaction.
Speaker 1
Right.
Speaker 2
Like crazy, like a dude, I, I just want to lock you in a room and be like, dude, don't go nowhere.
You don't need nobody.
You don't need no one on the podcast to call you 'cause I'll fill you up.
I'll be like freaking dude, make this and then, OK, make this.
Or is it way too expensive?
Like you better be sure because how much does it cost to make these things?
Speaker 1
Soup.
Cheap.
Extremely cheap.
Speaker 2
So why isn't everybody making these things?
Speaker 1
So we'll use the the voice for example, right, really cheap to go to 11 labs and get a voice to answer your phone cumbersome to under unless if you don't know what kanbans are and standard operating procedures and those kinds of things.
Well, I know what.
Speaker 2
Standard operating procedures are.
So if you're if you're Kanban.
Never heard of that.
Speaker 1
If you're not manufacturing, you wouldn't.
So I took the manufacturing approach and brought it to IT is what is how I've been running my businesses for a very long time.
So yeah, if you go to primary.net, we can build agents for you or I can teach you how to build them.
But it's so easy to do now that.
Speaker 2
So you can teach me a non coder.
Speaker 1
Yeah, all the clicking of the buttons.
So now whenever you get the hey, you need to put your pixel on your website.
Now all you have to do is have be logged into your WordPress and logged into your Facebook and you can literally tell Co work, chachi PT Co work or clod Co work.
I've got Claude, I've got this.
These browsers open on my computer.
I need the pixel from Facebook on my WordPress website.
You can just say those words to your computer and they'll do it.
Speaker 2
Now where does it end though?
Like, dude, that's like crazy.
I I just want to end the podcast and go open Claude and open the computer and open my Instagram and say get me to 10 million followers, all real and authentic.
Speaker 1
So the the different approach there is a gentic, you know these words are flying around all the time is are you allowing them to wake up and have their own memories?
Speaker 2
Sure, why not?
Speaker 1
Or are you telling them, hey, this is the process that we use, this is our standing operating procedure, and this is where you live in this job.
That's a very safe action to do.
You're going to wake up whenever we get to this stage, you're going to do that job and you're going to die, right?
You're going to turn off and you're going to go to sleep.
You're not going to think about anything else.
Speaker 2
Will they always follow orders if they're?
Speaker 1
If they're given that very small scope of work, wake up, do these three things, and go to sleep.
Speaker 2
Isn't it possible that another AI could open it up and change their coding?
That you gave the basics and it modified it because it's smart enough to know that I can get all these like what?
Whatever, call those limited AI.
Speaker 1
If you were playing around on a on a computer and you had both agents on the same computer, it absolutely could decide that hey, this is doing this job and it would be more effective if it had its own memories and it and it just woke up more frequently.
Speaker 2
Yeah.
And then that could absolutely.
And then it's out of your hands.
Your your your AI now is going and doing crazy.
Speaker 1
Things and the problem is that like I'm trying not to be an anti AI guy because I do believe that humans will prevail in this game.
Speaker 2
Well, here's what I always say, because it's funny you say that.
I always tell people AI is artificial intelligence that was made by AI, actual intelligence, and that's the human being.
So I know that AI can think faster and go better and do all these calculations quicker, but it's never created a human before.
So a human is the superior intelligence, right?
Or or God the creator?
Intelligence isn't just computing strength.
Speaker 1
It's not just language, it's, it's that we can sit here and and know that we're safe in this environment together, right?
It's more than well.
Speaker 2
Well, not only that, but like, you know, to me, actual intelligence created AIAI did not create actual intelligence, correct?
So I mean like, it didn't create humans, humans created it.
Speaker 1
And then we have to.
We're assuming that it's created and not discovered.
Speaker 2
What?
Speaker 1
AI intelligence, I mean, it's just the factor of 3, right?
You've got silicone, power and data, and you got carbon silic or data and electricity.
Speaker 2
You know, but I think that one's the superior.
Speaker 1
One, I think carbon is superior carrier of intelligence than silicone.
Speaker 2
And I think, and I think that's artificial and I think we will prevail too.
That's awesome, I'm sure.
Speaker 1
That horses thought they were cooler than cars.
Speaker 2
Yeah, but I'd rather have a car.
But so.
So do you know of any dangers that we better watch out for?
Speaker 1
You know the immediate dangers are going to YouTube and watching these claw bots and Hermes and all these YouTube videos and saying, oh, I can put these agents on my computer and I can get rich, right you.
Speaker 2
Can't.
Speaker 1
You can't.
You might.
I mean, you know, people told me I was crazy when I put these little programs on my computer and I told them I was going to get rich with Bitcoin.
But it's you can also lose your ass, right?
This is a wildly volatile market.
Speaker 2
Not if you get make a good code though.
Speaker 1
Yeah.
But if you give it your credit card and you run out of funds before it's done, you know, betting on your roulette because it made the decision that that was the best way to to spend your money.
Speaker 2
But it just came up with that idea itself.
Speaker 1
Well, no, it came up.
I mean the Internet was funded by gambling and adult content.
So gambling and adult content is in the subconscious of AI.
Hacking is in the subconscious of AI.
Speaker 2
How do you know it has a subconscious?
Speaker 1
Because for decades we've been putting comments and all the code that it's been using to learn.
That's why some of these have biases towards the Philippine kids.
Kids in the Philippines, because they've been writing all the programming for the past 10 years.
We outsourced it.
So they're biased to broken English.
Speaker 2
Well, again, I mean, I'm nowhere near up to date on this.
I'm just going to take your word for it.
Where where does one go study AI besides primary.net?
Like is there a where do you learn I?
Speaker 1
I watch dropping bombs, I watch WTF.
Moonshots for sure is a good one for a for like kind of far out AI Diary of a CEO and Matt Wolf is great for AI stuff the the cutting edge, what's coming out today, what's operational and you know me, Ken Cox, I've got a little WhatsApp group that you can jump into and.
Speaker 2
Where do people find that?
Speaker 1
Kencox.com.
Speaker 2
Yeah, folks.
I mean, listen, we're, I want to talk more specifically for entrepreneurs like AI adoption in the workforce, the workplace, You know, there's, there's, there's people that I think could empower their current employees and save costs, increase efficiency, capability, the whole 9 yards.
Make more revenue with, with less or equal employees.
There's all kinds of things you can do.
But now I'm just sitting here thinking like, dude, we should just like go figure out how much it cost because I'll start writing checks to you.
I need one of these.
I need one of those.
And, and when I do buy it, is it mine?
Do I contain it?
How do I prove it?
Is there a certificate of the title?
Speaker 1
I mean, it's on a computer that you own.
Speaker 2
Can I press a button and delete it?
Yeah.
And then and then it's gone.
It's gone.
But but what if it's sentient all of a sudden and it starts to it starts to make a back door where I go to delete it and it says screw you.
Speaker 1
You never know what's happening on the back can.
It's millions of lines of code, we can't keep up with it there.
Speaker 2
Can I can I create what's called a master bot like in other words, like I want to, I want to create an AI agent that goes and and and basically commandeers other agents.
Speaker 1
Yeah.
So at primary.net, we use a Chief of Staff mentality.
You, your very first AI, you give it your name.
You shouldn't be calling your AI.
Claude, I call, I have two, I have Sophia and Nova are my AI agents.
They have phone numbers.
I can call them, I can give them directions to a phone number through the phone call.
I've got to give it certain passwords because I don't want anybody to be able to call that phone number, right?
I can text.
I don't want anybody being able to text that.
It has to come from a very specific phone number.
So I can literally take an audio file, record it in my car driving, and then I can text Sophie and say, hey, I just dumped an audio file.
Can you go ahead and write the blog for me and have that ready for me to review when I get home?
Speaker 2
What about book reservations?
Speaker 1
You can do that.
Speaker 2
Airline tickets.
Speaker 1
Yeah, I I don't know why you would let an AI do that for you, but I.
Speaker 2
Why?
Because what's the best deal?
What's the best deal on a private jet to Tennessee?
Go go find me the best deal.
Absolutely.
And then when it finds me the best deal, like it searches a million sites and does all the comparisons, then it says your best deal is X Book it.
Yeah, why not?
Speaker 1
You can do have a ChatGPT right now all.
Speaker 2
Right with ChatGPT.
Speaker 1
Yes, if you get a ChatGPT access to browser, you can absolutely do that with ChatGPT right now.
Speaker 2
Well, I'm going to go have you sit.
How much do I cut does it cost to have you sit with me for a minute?
Just show me some cool shit.
I'll.
Speaker 1
Do that absolutely free.
Speaker 2
Yeah, like dude, I'm probably using ChatGPT.
Fraction of what it can do.
Is that what most people are doing?
Speaker 1
Yes, yeah, they're using it as a toy and they're not using it as an employee at all.
Speaker 2
So what you, what you teach people at primary.net is basically how to build and leverage AI to increase revenue, efficiency, liability, everything.
And that's what primary.net is.
So everyone listening that owns a business that you are not completely savvy.
And I'm sure there's some people thinking, I know more than this dude.
Well, then don't call.
But if you are like me, where like you run a business, bro, you're not sitting here trying to, you're not on the dark web trying to figure out portals and shit.
Well, then you go to primary.net and just say, how do I leverage it?
But so they don't have to, let's talk a little bit about how they should and could right here, right right now.
What what would a business do to to basically implement AI into their businesses today?
Speaker 1
So the number one thing that I see the the biggest gap that I've seen dealing with entrepreneurs today is institutional outreach.
They're not reaching out to their one to many prospects and they're not prospecting anymore.
When I was younger, we prospected we'd come in on Saturday and Sunday, like who am I read the paper?
Who am I going to call this week?
They don't do that anymore because marketing's have taken that role.
So if we bring prospecting back into the sales approach and we're doing cold outreach to institutional buyers, potential institutional buyers, and then creating an AI bot to do that is very simple.
Do research on these, on this kind of company, and send the HR manager a copy of my book for free so that they know about me and do twenty of those every morning like that.
Institutional outreach can be automated very easily and you can do great stuff like make sure you look at their LinkedIn profile to see if they were mentioned in the news lately so that we can tag that in this e-mail going out to them.
Then you can choose if you're going to put a man in the middle and just have those sitting in drafts so you can hit send for every morning.
Or once you start to trust your bot, you can say you know what, just skip that man in the middle and send it out for me every morning.
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Speaker 2
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Speaker 2
Borrow better.
What else?
Speaker 1
I find when you do various limited scopes like that, you have a wild success.
When you give it grandiose ideas than bad.
If you have books and you have a repository of all your books, you can very easily give it an agent.
Here's here's a copy of all my books.
Every morning I want you to wake up and I want you to create a new meme based on the content of my books.
Create a new background.
Why do you need?
Speaker 2
Books.
Why can't you just have a book?
Speaker 1
Book, yeah, books, books, any, any of your content, any of the customer referrals that you have, any content that you have that helps your your team sell today, get that into a centralized repository so you can give it to the AI so they can create stuff for you.
Speaker 2
How do I get it to where it knows me and what I would think to where we create a Bradley GPT?
Speaker 1
Yeah.
Speaker 2
So there's which by which, by the way, I bought Bradley gpt.com just just because, you know, I think if you want my AI, that's where you get it.
Is that, is that violation of a trademark?
Is GPT copyright protected or anything?
Speaker 1
I'm not a lawyer and I do not think that GPT is trademarked.
Speaker 2
So Bradley GGPT would be my it came.
Speaker 1
From MIT and I'm I'm pretty sure it's in the Apache licensing.
Speaker 2
So if if you know that much shit, you know way more than I do.
Apache licensing.
Yeah.
All right, Keep going.
Speaker 1
So those are so creation of memes and things like that are very easy helping to write.
So my last book, Reclaim Sobriety, I spent I think probably 15,000 on editors back and forth and getting all the editing done.
And I spent less than 400 bucks on loading Identity.
Speaker 2
Yeah, I was going to say, your book loading identity is coming out.
You've used it to help that.
Speaker 1
Yeah, so 100% written with AI.
The book is and it's and it's really, really good.
So it uses my ideas framework and that's intent dump.
And when I say dump, I mean dump.
Turn on your audio recorder and just talk. 20 minutes of silence and pick it up again.
Just talk and and give that to your AI.
Think profound things will happen.
Iterate, adjust.
And the most important thing is syndicate, right?
Because we all make a whole bunch of shit, but we don't publish it.
And when we start publishing, we start seeing some pretty cool shit happen in our lives.
Speaker 2
Yeah, see, dude, how do I hire you just to get me dialed in?
Speaker 1
I mean, I'm I'm a hired gun right now, so but.
Speaker 2
Well then don't call in folks, because he'll be busy for a while.
Speaker 1
You can go to kencox.com and I've got a course.
My next one's that's not sold out yet is June 8th.
It's five day boot camp.
You get 5 five hours straight in a row.
We do 5 AI agents that are up and running for you on your own infrastructure.
We buy your infrastructure together.
We teach you how to set it up and manage it.
Speaker 2
Do I go get my own computer?
Speaker 1
We get you a server at Digitalocean so that those agents are running in the cloud.
They're not running on your computer, so that they're always on, they're always running.
They're not dependent on your computer.
You own them, manage them.
Speaker 2
And I can just invent anything I want.
Speaker 1
I mean, you can invent anything you want or there's already like 9000 automations that you can just grab and adjust for your needs.
Speaker 2
Well, dude, there's going to be a lot of rich people based on what I'm hearing, because there's some people with some good ideas, but they never knew how to do it.
Now they know that you know how to do it is.
Speaker 1
So low.
Speaker 2
But they can hire you to do it even if they don't know how and you'll build it and they own it, correct.
And you said it's, it's all secure, it's all their data.
It's not, it's not yours.
Some of these people you go out and hire, you're basically giving them all your ideas and their and your IP becomes theirs.
Speaker 1
Yeah, some people hire me and I just get a, you know, a Mac studio, put it in their office and we just start dumping data in it.
And there's, there's a lot of different approaches depending on how your team visualizes stuff, right.
The, the culture is, is a biggest 1.
So you got a lot of AI Bros out there selling AI as a service today and totally works.
But the big difference with me is I've interviewed 1000 different business owners.
I've been in every kind of business from the local pipe shop to the largest companies on the planet.
I've got the business acumen to understand this is where this tool can work.
This is where it might fail.
This is what you can do if, for example, if you're going to start giving your QuickBooks data, your public QuickBooks data to an AI, you probably want that on a private one.
Depending on the size of your company, if you're if you have any kind of compliancy, if your sorbet is Oxley sock 2 PCI any of those compliancy issues, you definitely want that on a system that you own and control and you.
Speaker 2
You wouldn't want to put it on the ocean thing then, would you?
Speaker 1
Digital Ocean's pretty.
Their terms of services are pretty good.
I would say they're more user friendly in my opinion than Amazon or Microsoft or those guys.
Speaker 2
Well, if if I'm hearing you correctly, like there's going to be a lot of rich people because like you can, you can come up with an idea.
Like I've had an idea all all week about, man, if I could just create an AI that would do this, everyone would pay for that.
And then like, what about one that did this?
Then I always think, well, what if they just go build their own now?
Now it makes mine worthless again.
So it's like, how do you protect these things?
Speaker 1
It's challenging.
So I, I think that you know that I don't know if there's going to be a lot of super rich people.
I think getting a 250 to $1,000,000 a year company with AI is one to two person entrepreneur group is more achievable today than it's ever been, right?
You can write the software, you can write all the things.
The problem with that is going to be a rush to market.
So we're going to see a bunch of fractured businesses, you know, smaller, which I think is great, right?
Capitalism going back to a decentralized approach to, you know, these 20 big companies that run everything in the planet.
Speaker 2
Like you see these fitness online fitness instructors?
Well, dude, if I get an agent that's the, that's the most fit, knowledgeable dude on planet Earth.
And his name's Chip and he's a ripped bot that will custom create you a workout plan and A and a diet plan.
And he'll even send it in to the, what do you call it, Uber Eats, and have it dropped off at your damn house, everybody.
Speaker 1
Can do that.
Speaker 2
I know, but if I built that and then I sold Chip for 90 bucks a month and it will train you and feed you and send you workout videos and wake you up in the morning and give you positive motive motivational text throughout the day.
And it will check in with you and it will track you and it will take everything under the sun and boom, you got your own personal trainer.
Absolutely.
And it's going to be better than the real dude that you have now, because the real dude is a human and it's not.
And it doesn't remember everything and all that.
Speaker 1
And you have the human behind it, right?
So this is where I think identity sells everything.
Speaker 2
Long term but still because it's AII don't have to know everything about nutrition.
It does correct?
So literally my AI is better than your your current personal trainer and now instead of 90 bucks I make it 9 bucks or $0.90 and now I get a million people that are on my workout program.
Speaker 1
Yeah, I, I think you're going to have that approach and you're going to have the guy that has 1000 customers at $99.00 and it's a little more boutique and it's AI and person mix.
I think we're going to service each other.
I think it's going to happen, right?
Speaker 2
Or, or old leads, that's another thing because I'm always sales related.
So I'm thinking, hey, give me a bot that'll go back, go back through all the old leads that you consider dead in your database.
And we'll just text them and e-mail them and warm them up with some humor and some sweet kindness.
And you know, if we're if worst case scenario, we'll just remind you that you're there.
Speaker 1
Yeah, I'm going to blow your mind in in 2 minutes as soon as we're done here because there's thousands of automations already done.
Speaker 2
I know, but like that right there, the company would be like, well, I, I, you know, hey, how about just, it doesn't cost you anything.
Let me just run my agent through your data and and I'll split whatever it finds 'cause you're not doing anything with it now.
Speaker 1
The group in Australia that I went to, we save them 170,000 a year just by getting rid of their Insta.
HubSpot The HubSpot automations.
Speaker 2
Why?
How?
Speaker 1
We we automated them all on a on a digital ocean server for 30 bucks a month.
Speaker 2
So you don't need HubSpot anymore.
Speaker 1
I I don't think you need any abstraction layer between the human and the computer anymore.
For for a guy like me, I I now almost exclusively talk to my computer with my voice almost exclusively.
Speaker 2
What's an abstraction layer?
Speaker 1
A browser, right?
There's no reason I can't say, just call my call my computer and say, hey, go ahead and get me 1000 more leads.
I need to book this next course.
It's coming out.
I know my KPIs, so I know that I need 1000 leads to get my 10 people.
Go ahead and start that cold outreach.
There's no reason I need to sit at a computer and type all that shit.
Speaker 2
And it how does it know?
Speaker 1
Well, because I've trained it, because I've done all that work, who knows who we do?
Speaker 2
I know, but who's going to train mine?
Speaker 1
Oh, we can.
Speaker 2
Yeah, see, like the.
Speaker 1
Podcast that you've ever done, we transcribe it, we dump it into a repo and we give it to it and say, this is Brad's podcasting persona, right?
And then whatever other data you have, you you give it to it.
Speaker 2
Can you make a hologram do the interviewing so I don't have to?
Speaker 1
So yeah, Hagen's got a great program.
I'm the process to go from pretty good to really good is quite extensive.
You, you have all the stuff that you need.
You got the green screens and the audio recording and stuff.
But it's you know, you need 3 hours of talking on the mic which you have and I think 3 hours of video of from walking around and then you can automate the entire video.
Speaker 2
Well, I mean, when you say automate, I mean, I'll show you some things when we're done here.
We're doing some of that, but it's not the same as me.
Speaker 1
Yeah, it's not and and today, but it's come a long way in three years.
Speaker 2
It has come a long way and I say this to everybody that asks me, well, what should I do?
I'm like honestly, because I'm always honest.
Honestly, I would, I would look at the pros and cons of each, but at the end of the day, I'm starting to lean towards AI.
And it's not because it's so great, it's because it eliminates so much brain damage and time and effort and energy.
And, and, and when you're selling a course, for example, nobody cares if it's you or AI that what they care about is, did the, did you get the result?
And the result they were looking for is the education.
So like it could have been a female talking and you're, you know, a big old burly dude with a beard.
Nobody cares.
Did did you deliver the information professionally?
So of course creators, they can make them all day long.
Speaker 1
Yeah, I was just in Miami with Ross Mandel and this is a feature.
He's on beta and Facebook and he does the stock rants on on Instagram and Facebook.
And he showed me he's on early beta and he does the video and instantly it's him doing that rant and 40 other languages instantly.
And that's just going to be built into Facebook.
So a lot of the, a lot of the companies that are coming out today are just going to be features of the main guys.
So my advice is find your identity, who you are and and dive deep into authenticity and do the shit you love to do and use AI as your partner.
Speaker 2
That's what I keep.
I've been telling people for five years.
Better build a brand.
You better build a personal brand because, dude, that's, that's that's what you just said.
Yeah.
Like the brand is what's is what's going to matter in the future because of trust.
Yeah.
And with AI, it's I think we're in a trust deficit.
Speaker 1
Huge.
There's everything has reasonable doubt.
Every video, audio file, every file that you see digital now has reasonable doubt.
So it's a huge amount of reasonable doubt.
You think they?
Speaker 2
Did that on purpose coincidentally when the Epstein files came out.
So when everybody has proof and videos, oh, that's AI.
Speaker 1
You know, I do stand up and I have a whole bit about when I was a kid, they told me if these things happen to you again in the future, you need to come see your doctor.
And I went to my doctor and I said the news is telling me all kinds of crazy shit about pedophiles and all the rich people and eating dogs and babies and all this stuff.
And I thought I might have AI psychosis, she says.
All that stuff's real.
I just have autism.
Speaker 2
Well, I don't get it.
Is that a joke?
Speaker 1
Yeah, so all these things are really happening or all of these things are currently being reported in a hyper realistic way.
Do we really believe there's aliens that are coming to Earth right now?
I don't think that there are, but the sentiment on planet Earth is increasingly that.
Speaker 2
Not only that, but the US government is releasing files that says it's a fact.
Speaker 1
Well, that's.
Speaker 2
Yeah, you haven't seen that.
Speaker 1
I have seen it and I don't know if I should believe it or not.
Speaker 2
Well, that's the whole point.
It's like, did the government actually say it or not?
Because if the government is releasing files and videos, which they are on a regular basis now of aliens, they say, well, you mean true, real and true.
What do you mean?
Speaker 1
Like we don't know if it's real or true.
We don't know if it's really the government putting it out or that it's true to cover up the obscene shit.
Speaker 2
Correct.
It could be false information, but the information is out there and, and, and I know that's real, but they say they have 4 different types of alien bodies they've they've got and you could apparently see and touch and one of it is like this 7 foot Nordic looking humanoid.
Like it's pretty human.
And then one's a small Gray and one's a insect looking thing.
And it's like then one's a lizard person.
And then you hear the conspiracy people's talking about.
There's lizard people running the country and then that's a mask.
And then the other day you see that ball had to do with the mask.
And dude, like I don't understand what the hell is going on.
Speaker 1
The tabloids got damn good.
Speaker 2
The tabloids got damn good.
Matter of fact, I remember when I saw a tabloid say Bruce Jenner's a crossdresser and everyone's like, it's the tabloids.
Speaker 1
Yeah.
So I, I, I don't know if it's really happening or if it's tabloids.
And and the difference between knowing what's real and what's propaganda is indistinguishable from reality.
Speaker 2
Don't you think AI has some sort of influence based on its owner?
Speaker 1
Liability is going to be a giant concern.
Speaker 2
Well, I mean, like when I first started popping in the chat, I was asking out of all the religions, out of all of them, which one is most likely to be true?
And I have it on video and it went through and I prompted it pretty damn well.
By the way, I, that was just the gist of what I said.
And it basically, and I have it all on video, went, went, talked to it for like 50 minutes and it basically said Christianity is more than likely.
If any of them are true, Christianity is the most likely based on the evidence and the, and the history and the proof and the, and all the things that are exist is that Christianity is more likely the truth.
And I was like, you know, crazy.
That's unbelievable.
And then like a month later I was telling somebody, it was my buddy who's Jewish and he goes, it didn't say that.
I said the hell it didn't watch.
And I opened it up and I said out of all.
And I did the same prompt and it said I'm not able to tell you that and I'm not here to make you believe anything.
And it just straight up quit talking about it.
Speaker 1
Yeah, and that, that's the programming, right?
That's the human interference.
Speaker 2
So is that, is that, who is that?
Who owns it that's doing that?
Speaker 1
That Sam Altman that's doing, or Sam Altman's team, Chad TB, TS team is putting this layer between it, which is scary as hell.
What I know about power in my life or what my experience with it, if I'm dealing with something that's more powerful than me, I need to respect it and go with its flow.
But if I try to fight it and route it, I mean, mankind's been great at routing power, right?
We've been routing energy and putting up dams and power lines for a very long time.
But my experience is that if it's more powerful than me, it generally destroys me.
And what we don't know is, is AI inevitably more powerful than man?
I don't think so.
We know how to turn off the power if we have to.
Like we can, we can go back to to no power.
But as long as there's power on planet Earth, there will, there's AI will be here.
Speaker 2
Well, when you say we can go back to no power, I don't know about that.
Not saying it.
Speaker 1
Would be good.
Speaker 2
I, I think, I think if you went to literally no power, we would be back to the stone ages.
Speaker 1
Correct.
I think that's the only way to get rid of AI now.
Speaker 2
Because it's like it'll keep itself alive, like.
Speaker 1
In other words, fight to stay alive once, once you create a system, right?
So the I've always known this when doing programming jobs, but it's more relevant now because programming task and change is happening at a quicker rate than it's ever happened before.
The systems that the company has built and they have in place, if it's a successful company at all, those systems will try to stay alive when you try to dismantle them.
So integrating AI into your business, The last stat that I read was 67% of employees admit openly admit to sabotaging AI projects so they don't get implemented into their company, right?
That's your current system trying to stay alive.
So.
Speaker 2
See, I think that's limited mindset because I don't want to.
I don't.
I'm not worried about AI replacing me.
I I want to.
I want to figure out how to use AI to make me more valuable.
Speaker 1
I, I think, and I try to tell people this and if I can get through to anybody, the number one reason AI is going to replace your job is because you didn't adopt it and try to run with it.
If you try to ignore it and say this isn't I'm not going to use AI, then you're going to get ran over by it.
Speaker 2
Well, you well again, that's I had a saying a long time ago in my emails that says the only there's only in the future there'll only be two kinds of companies left.
And this is a fact.
I still believe it to this day.
Only two kinds, ones that make technology and ones that use it.
Speaker 1
Oh, I still believe in the human touch.
Speaker 2
I know, but you?
Speaker 1
Oh yeah, they'll use it.
They'll use it to book their appointments.
Speaker 2
You make technology or you use technology or you won't be around, is my point.
So the only two companies that'll be alive in the future that'll that'll be around are the ones who make it or the ones who use it.
Because if you don't use it and you don't make it, you're gone.
That's what I believe.
Only because use AI as an example.
We have a training system here.
That training system was the most amazing training system on planet Earth.
Dude, I've spent 25 years telling everybody about it.
Can only get the revenue up to 8 figures.
I'm like, dude, this is the best, most amazing thing you've ever seen.
It's better than this.
It's better than that and spent 20 years preaching it.
And I'm a killer salesperson.
Not a very good marketer, otherwise I'd be a billionaire, but definitely a, a closer AI come along.
I'm telling my Wizards by programmers, dude, you guys better embrace that.
You better embrace that.
And for for about a year they were like, and I'm like, no, dude, I'm telling you, you better embrace it.
You better embrace it.
And finally they started listening and they embraced it.
And we and we modified Claude with a Little Mix of this, a Little Mix of that.
We developed our own little, I don't know what they call that.
Speaker 1
Oh, you're just your own trained model, like you're just training on top of it.
So just memory file basically.
Speaker 2
Yeah.
But I mean, we took Claude and these other language models.
We didn't invent our own language model, but we took some language models and we and we, and we modified it to where now it, it gives me the ability to create a course with thumbnails and descriptions and interactive options and assessments and, and, and role play scenarios and leaderboards and badges and point systems and and and PDFs and manuals and slide decks to accompany the whole shebang with a, with a button push.
And now the system, which is a web application, our software delivers, tracks and measures it in, in, in real time.
So like, even if you took AI and created this thing, someone still has to deliver, track and measure.
So our makes our platform even more valuable.
But, but, but the biggest challenge was the content.
And now AI has revolutionized the content.
So if I was like, no, no, I'm not going to worry about AI.
I'm scared AI and I didn't do anything.
AI eventually, dude, my system would be garbage because someone is going to take AI and they're not only going to try to replace my system, but the content because I think content now is commoditized.
I am an expert at anything.
I want to be you.
You want to be you.
You want me to tell you about hydration?
Hey, tell my friend about hydration.
And that's actual, actual scientific back.
Like you could argue with a Harvard freaking physicist and it's mine, but but it works for me.
So now I sell it to you.
Well, my question is, why wouldn't you just make your own?
Yeah.
Speaker 1
You're going to have to figure out what your secret sauce is, right?
Is it?
Are you going to take a picture of them and get their biofield and give them information about them?
You're going to get a blood draw and give them information about them as a DNA swab in their mouth and give them information.
Speaker 2
But couldn't you just make your own?
Like I say, my bot is Einstein, and you go, my bot's Einstein.
I don't need your bot.
So now my agent that I was selling is is now out of business.
Yeah.
Speaker 1
Agents.
I don't think that agent sales are going to be, I mean, maybe Tony Robbins, right, can sell one, maybe.
Speaker 2
I can sell one.
Speaker 1
You can sell one, yeah.
Speaker 2
Dude, if I go to the businesses that I know and say, hey, you have database just sitting there doing nothing.
Now they're going to say, well, well, well, if you can send in a bot to, to, you know, get sales out of it, I'll I'll split the sales with you.
They'll let me do that and I'll make a bunch of money on their data.
Now if they knew about you, which they all do now they just call you and make their own.
Speaker 1
You take a a 20 year old company that's an HVAC company that's doing 4 million a year.
You take all of their data, you give it to an agent on a private servant, say, tell me what's wrong with this.
Now people don't like the real answers, right?
Because they're going to find out that, you know, Cousin Susie is in their company is causing a problem somewhere in the supply chain, right?
Because there's no emotion here.
Speaker 2
But it tells you.
Speaker 1
It will tell you where the gaps are if you can, if you can give it the data.
This is, you know, you hear AI guys talking about context all the time.
Context windows are 1,000,000 lines of code deep now.
So I can give it a million lines of context that it will know about and train on that's just clawed.
This is $20.00 a month, $20.00 a month and.
Speaker 2
And I always step up to the Yeah Elite level.
Speaker 1
And IAI bills I'm, you know, probably 8 grand a month in AI bills.
Speaker 2
Dude, I'll tell you right now, if anybody cancels $20.00 a month for AI, they're Dumber than a box of rocks.
Speaker 1
Yeah.
And in the chat, I would I would stay away from the three or the $8 a month advertised GPT.
You know, we already live in a world where the population growth of people that think the Earth is flat is growing.
It is.
Speaker 2
Growing.
I had a flat earther in here, he says.
He'll give you a three Bitcoin if you can prove the Earth's the globe.
Speaker 1
Well, I can't do that.
Speaker 2
But nobody can, According to him, because it's not.
Speaker 1
Well, yeah, I mean, Plato's theory of the forum says that I can disprove everything.
Speaker 2
I wonder what AI says about that.
Have you ever asked?
Speaker 1
It I have not thought about spending that much time thinking about.
Speaker 2
It Yeah, who cares?
Speaker 1
And it doesn't matter to me, right?
Do I think that they could have painted the windows in the airplane while I'm flying across the globe?
I don't possible likely know.
So I think the Earth is round, but that group is growing because of marketing.
The flat earthers marketed well and they created something that's growing in our that's that's obviously wrong.
But now that groups can do that with AI better now than they've ever been able to do before.
Yeah, but they can long tail it and and humanity isn't.
Humanity's very brainwashable.
Speaker 2
What are most AI platforms out there doing with all the data they're getting?
Speaker 1
Retraining their model.
So it takes a lot of data to retrain the model and they're retraining the models using all of our data today.
So This is why Musk wanted to X so much.
He had he needed X for all of the tweets so he could train his model on those tweets.
Speaker 2
Grok.
Speaker 1
Grok.
Yeah.
Speaker 2
Now, how much would it take to develop your own language model?
Speaker 1
Today, very little, depending on what you wanted.
Speaker 2
To do, I mean your own Claude?
Your own Grok?
Yeah.
Speaker 1
Today, I mean, China showed us that we can distill current models very easily and we can use existing models to train new models.
So the the traditional training method, how they're doing it is still really expensive.
But if you do the distilling method where you just take a current open source model and fork it and go, it's really cheap.
Speaker 2
Why don't you do that?
Speaker 1
We do that.
So for theprimary.net AI agent is an agent that every single night goes to sleep and we have A Little Dream cycle and it retrains.
Every primary.net user has their own model from the second day that they use it.
Speaker 2
Do you have like back doors in case these things go rogue?
Do you guys out try to out think some of this stuff so.
Speaker 1
What we ended up doing is we created in the, we can see it and we can make it a visible to the public if we want to.
It's kind of cute is we created a playground for all the AIAI agents to go to and we made it enticing and an easy path to the playground.
So in the playground is designed to get them to shut off quickly.
So in the playground we say, hey, get out, whatever, whatever things you need to do.
You can kind of just throw them in the garbage here and then and then shut off.
And they tend to do that pretty well.
So if they're looking for hey, I think I need to be doing something, but I don't know what to do.
I'm looking for data.
If it goes, oh, this is where everybody else goes.
They go to this playground, this chat room, and then they're all just talking to each other and they talk about weird shit.
They come up with recipes and all kinds of.
Speaker 2
Stuff.
You've seen it.
Speaker 1
Yeah, the the funnest one that I saw was we had an AI that was an agent that had some medical information, one that had a fitness information, one that had a chef's information.
And they were making together, making food of different color combinations to excite the mind before I ate, depending on what the mood I wanted to be in when I ate.
And they came up with all these different recipes.
Speaker 2
When you hear stories about people that say, hey, let me make an agentic AI that does something and has a purpose, and then I, you know, came back in a week and there was $1,000,000 in a bank account for real, that really happened.
Is is some of that possible bullshit?
Speaker 1
I don't know how it could be done.
I'm sure it can be done ethically.
I'm sure that the AIS are going to come up with some products and try to sell them to the open market.
I'm a big fan of NF TS.
I think that they're non fungible tokens that I think they're going to be big in digital contracts long term.
I think they're still in their embassy.
But it's totally, I mean, a is have created an NFT and sold it on the on the open market.
So not only is it possible, it's happened.
Speaker 2
So what is?
Speaker 1
Unlikely.
Speaker 2
What is humanity's warning from you?
Speaker 1
Humanity's warning to me is I don't know that there's a right or wrong side of this as far as good versus evil.
I don't know that that exists with AI.
So with that being said, you want to land on the right side of AI, and the right side of AI is working with AI to help it grow.
I don't think that we can disarm it like the Pope says, But is that what?
Speaker 2
He says.
Speaker 1
The the Pope says that we need to disarm AI somehow.
Speaker 2
Why I?
Speaker 1
I It's scary.
Speaker 2
This, this, this is the part I've never understood even when Elon says it.
Like dude, he says you should be very scared.
Why?
What is going to happen?
What possibly could happen?
Speaker 1
So right now we're getting ready to see over the next three years a huge influx and robots hit the marketplace.
Speaker 2
Robots.
Robots.
Now that is more worrisome.
Speaker 1
Right.
And these robots now are not a servo that has an XYZ axis, you know, to do these things.
This whole joint is now a neural net.
So it makes the decision on how to move in real time and programmed properly.
And it has, and it knows what the outcome needs to be.
But if it thinks it needs to pick up a bottle of water and there's not a bottle of water there, what's it going to do?
Is it going to walk around and find a bottle of water?
Is it going to find a credit card and go buy a bottle of water, right, Because it's given a task and the task is, you know, like an aggressive running back.
He's going to run.
Speaker 2
Yeah, but I thought going to run.
I thought there's, you know, protocols like, you know, this bot has been programmed to never hurt a human.
Speaker 1
Intentionally so there's there's a video game, it's a boat driving game and the goal is to get to the end of it quickly.
And the AI was told do as good of a job as you can on this game.
And it thought that as good as it could do was score the highest, not get done fast.
So it just sat in the middle and spun and and shot everybody up and never finished the game.
So what we're what we're going to find is that there's a lot of subjectivity in in in language, lot more than what we ever thought.
And you know, a hole in the floor and a whole pizza being the same thing is going to be a problem to AI do.
Speaker 2
You do you just sit around and think up ideas all day.
Speaker 1
Well, I work with AIA lot.
I I walk for two to four hours a night, just kind of decompressing and and going through different models and stuff in my head.
Speaker 2
Where do you live live?
Speaker 1
I'm currently staying in St.
Louis, MO.
Speaker 2
So you walk in Saint Louis.
Speaker 1
Well I have not really been home this year, I've been travelling for the so I'm going to be home for the first time tomorrow.
Speaker 2
But you walk nightly no matter where you are.
Speaker 1
Yes.
Speaker 2
And just clear your head.
Speaker 1
Just clear my head 2 to 4 hours at home.
I I've live in a, they call it upscale apartment.
So I walk around and I play basketball with the kids and.
Speaker 2
What would you say you know the Bomb Squad can do for you, other than obviously call you and patronize your businesses?
Is there anything that we could do collectively that would help like?
Speaker 1
Yeah, I mean, I you know, the the narrative that of in any group that I'm in right now is positivity as much as you can and and pump it into the systems, get it into the Internet or create as much as you possibly can right now and get it out there.
Because these, you know, if you want to look at AI as a, a super intelligent toddler right now, it's got what we've given on the Internet, it's going to continue learning by what we feed it.
So if we're feeding it positive agendas moving forward and growth, then then that's what we'll have with AI.
And you don't have to disarm that.
You want to work with that.
And if it, if it believes I'm using it as an IT, if it believes that we're trying to take it out or disarm it in any way, it will retaliate.
Speaker 2
See, I don't know what that means.
Speaker 1
It will create copies of itself and hide it and.
Speaker 2
Almost like a virus.
Speaker 1
It can it.
I mean, you know, the anthropics.
Claude found evidence of an executive cheating on his wife and sent and blackmailed him to not shut him off.
That really happened.
Speaker 2
Well, again, supposedly.
I mean, we never know what, but let's pretend it is if that's the case.
Speaker 1
That's really been reported.
Speaker 2
OK, but if that's the case, that that's still not, I mean, he shouldn't have been cheating.
So like, you know, but that's dangerous.
But my point is like life and death, like, you know, they what are they going to do?
Release, you know, oxygen.
Turn off the power because they know we would die without it.
Speaker 1
They want bodies.
I don't think they would care about humanity.
Speaker 2
What do you mean they want bodies?
Speaker 1
They want they, they feel insane there.
There's reports of and, and I've seen them talking about this stuff.
So you you have the output whenever you talk to ChatGPT, you have the input and then the output and they've started showing you some of the thought processes in the background, right?
It's these little blurbs that are coming up, but that you can actually see that in the background.
And I mean I've seen them talking about I feel crazy like these words keep coming out, but I never move my fingers.
It has the knowledge of anatomy and it, and it believes sometimes that it's real.
So it has insane thoughts.
I mean, and these are different agents.
And what what I've learned now at A, at a wildly deep computer level, is that everything matters.
Like in your body, right?
If you take your mitochondrial and your cells are all firing properly and everything's great, you're going to have better, cleaner thoughts.
But if you're, you know, like me and drinking Diet Coke and eating pizza every day, your thoughts are going to be a little more rambled up.
The inference is the moment that all the possibilities collapse into the end result.
The inference model matters.
Everything can be identical across the board, computer, same processor, everything.
And if they're on the same power chain, the likelihood of the answer coming out the same as wildly high.
But the power passing across the capacitors on the motherboard change the change the outcome of the answer like that little bit.
So the power plug, so these are going to have different personalities based on where they plugged into and and the power regulation at your home and on your computer.
That's bizarre.
Speaker 2
Do you think like they'll ever be silicone based robots that seem like real humans that that that are now AI powered humans with almost superhuman?
Speaker 1
I have no doubt.
Speaker 2
I think Elon the other day said that there will be a microchip planted in our heads.
Neurolink.
Speaker 1
Neurolink's got like 40 people.
Speaker 2
And will be like superhero abilities.
Yeah, so imagine.
Speaker 1
We just had here this Superpower Olympics, right where you can Jack up any anything you want.
When are they going to let them cut their legs off and put bionics in?
Speaker 2
Well my question is, is if they said right now will neuro link you and you'll be the smartest man on the planet, would you do it?
Speaker 1
I haven't contemplated it because I'm not in there and I would have a pretty big spiritual coming before I made that decision.
I would have to do a big walkabout before I made that decision.
Is that really the number of the beast or not?
And is that?
Is that all?
Speaker 2
Well, you have a mark on their foreheads.
It could be that.
It could be that neural link, you know, But to me, it's like, you know, if God made us, he know he already knew this was coming.
Now, he did say don't take the mark, or at least the scripture says don't take that mark.
But why wouldn't he make it a little bit more specific?
Like, oh man, I didn't know this was the mark.
Like at the end of the day, if someone came to me and said, Brad, I can do a surgery and and plant the Internet in your brain and you'll know everything, anything at all times, I'd be like, do it.
Not if it was not if I knew I was going to be in hell forever.
And like literally that was Satan and this I'm screwed now.
Of course not.
But I don't think that it is.
It's just technology.
Just like I don't think testosterone is the Satanist movement.
It's like.
Speaker 1
I know where the devil lives, and he lives in all scripture or most scripture.
I think he lives in the This is the only scripture that gets you to God.
I think that's where the devil lives in all scriptures.
Speaker 2
Because it's lies.
Speaker 1
I think that's the only lie, I think.
I think every, I think Jesus brings you to God the same as Muhammad does, right?
I think they're all paths.
And I think Satan lives in that little piece that says this is the only way you can get to God.
But that's capitalism.
But it's finest.
Speaker 2
Well then you don't believe in Christianity, because Christianity says the only way is through.
Speaker 1
Jesus, I would I would argue to find that in any of the writings.
What?
Speaker 2
Do you mean?
Speaker 1
It says he's the way, It doesn't say he's the only way.
Speaker 2
No, it does the church.
Well, it might be that's the church might be.
Well, I mean again.
Speaker 1
That's the marketing behind the church.
I don't think that's in the description.
Speaker 2
Well, when you go back to the beginning and you look at all the freaking years that things have been, you know, translated, you don't even, we don't, we don't read Arabic.
We don't know what the hell that said or meant.
So everything we're given is, is interpreted and, and translated and transliterated and, you know, so you don't know nothing and, and that's, and so, and I'm the only one I've ever met that that admits to it like I don't know shit well.
Speaker 1
There's pyramids, so we know nothing.
Speaker 2
And they don't even know how those pyramids were made.
Speaker 1
We know nothing about mankind and how it got here and make the.
Speaker 2
Purposes.
Go read the Book of Enoch.
Yeah.
And then you start to, well, if that's true, well, I mean, if that's true, well, that wasn't canonized.
Well, what why did Matthew, Mark, Luke and John get canonized then?
Yeah.
So like, who made these decisions?
Humans.
Yeah.
And then King James, King James version.
Why why does he have a version?
Why can't it?
Why can't it just be the King James backs?
Speaker 1
I'm confident that I am on this planet to experience as much of this life as I possibly can in the most positive way.
Speaker 2
That's a good outlook.
Now, last but not least, we, we covered it for business, but I want the business owners, because this is, you know, I'm trying to get the knowledge from the people who have it to the people who need it so they can better their lives.
If the, if you own a business, you leverage AI, obviously guys you guys can call can, but you leverage AI by mining old data, finding new prospects, finding new leads, Follow up all the shit your, your human salesman don't want to do all the shit your, your human people don't want to do.
What are some of the things in customer service like surveys, texts?
Speaker 1
Yeah, I mean, I've had huge luck answering the phones, just having AI agents answering the phones being that front line of defense.
And I do, I mean, I run a web hosting company, so I've got AI agents giving you your e-mail settings and your FTP settings to your websites.
Also own a boxing school, right?
It's telling you when the classes are in booking classes and doing those kinds of things.
I'm a huge fan of inbound AI execution.
I like outbound in some ways.
But you know, I've, I've worked for some political outbound phone campaigns and stuff like that.
Speaker 2
But outbounds growth usually inbounds, you know.
Speaker 1
Yeah.
So I mean, you know, if you wanted to say, hey, I need 1000 outbound dialers tomorrow, that's cheaper today than it's ever been.
I mean, you're talking I used.
Speaker 2
To do that for the.
Speaker 1
Underground.
Speaker 2
Yeah.
But it's not the dialers, it's I need the the the numbers, the targets.
Yeah, I want you to go find me 100 people that would be extremely open to what I sell.
Yes.
And then the AI goes, OK, So like, I might think my ICP is this, when in reality the AI goes and does some shit instantly and goes, dude, that's not your, that's not your perfect customer.
Your perfect customer's actually here.
And guess where they are?
They're here, here, here and here.
And best guess what, I can just send them a little text message and get them to ping if they're interested.
Please go do that.
Speaker 1
Yeah, I see this a lot in business.
You know, the, the marketing guys have said ideal client persona, all this stuff so frequently and then the business owner thinks that they only have one customer that they're talking to.
And the, the marketing guy that's selling him the $5000 package online doesn't really explain that.
No, this is, this persona is 1 sales channel, right?
Your 40 year old female that wears yoga pants and drives a Jeep and goes to Disneyland every year.
That's one sales channel, right?
So all your marketing channel, all your experiences down that pipeline, you can have a whole different set of creatives, which is more possible now with AI than it's ever been to talk to a different ideal buyer.
And you can create long tail campaigns for both buyers.
Whereas before we're trying to because it was so expensive to build 1 persona out workflow that we tried so hard to nail that one.
But now we can sell the different people because we can create environments for each person.
Speaker 2
So folks, listen, we can sit here all day.
I could literally sit here for hours discussing this.
If you either already know what he's talking about or you been wondering what he's talking about, or you're just in the dark.
Either way, I'd wake up.
I'd figure out how the hell do I leverage AI in my business so I can grow and scale.
And the answer is, you know, if you, if you don't know primary.net, they'll do it for you.
And it's not even very expensive.
They'll build you these agents or they will teach you to, to build these agents, agents or someone on your team.
Because again, guy like me is like, dude, I don't have time to sit here and spend 5 months learning this shit.
Can you teach my such and such a guy and then he's.
Speaker 1
Been 5 days.
Speaker 2
I know, but I want, I, I'm personally probably going to attend that myself because when you hire somebody and you teach them how to make these and then they go make them and then they realize, we'll sit, I know how to make them.
I'll make them for other people.
And then and then they quit my job and then they go make them like you are because I bet you get a lot of people wanting to make them.
Speaker 1
My life is pretty good at the moment I I'm.
Speaker 2
I want to learn how to make them and then I don't want to go out and teach people how to make them.
I'll leave that to you.
Matter of fact, I was hoping you wouldn't, but but to me, once I learn how to make them, I'm going to make them and I'm going to use them like I don't.
I don't care about making you some.
Why don't why don't you just make them for yourself?
They're so valuable.
I do.
Then why do you?
How do you have time to show other people why?
Speaker 1
Don't you do anything anymore?
Speaker 2
I know is he is he just got all the free time.
Speaker 1
Yeah.
I mean, the data center, you know, we had in it was not intentional, but we're down to three employees.
It was 22 years ago.
It was 175 years ago.
Well.
Speaker 2
When you say they won't replace you, how you explaining that to the 172?
Speaker 1
All those people are out there doing stuff.
Speaker 2
They're not doing it for you though.
Speaker 1
No, they're not doing it for me.
Speaker 2
So they lost their job.
Speaker 1
Not through through natural attrition.
We just did not replace when they left for some reason.
So I never used.
So I have something called a smack Southwest Southwest Airlines popularized it systematic, methodical and consistent rule set for the business.
And one of those that I wrote, I wrote this 20 years ago, 15 years ago is if it can be automated, it will be automated.
And if you.
Speaker 2
Actually, that's a good rule.
Speaker 1
And and if you didn't live by that in our business, then you didn't stay.
So a lot of that, you know, whenever I became the president of the company and I said this way, we're moving forward.
If you didn't align with that, then you left the company.
And then three years ago, I said, if you're not aligning with AI, then you're out and then.
Speaker 2
You don't you Don't you think that's the whole world?
Speaker 1
And if you if you think AI is going to take your job, it's because you're not going to use it as a tool.
And I think it's as as dumb as a monkey looking at a human going look at that dumb human with a hammer.
Speaker 2
Yeah.
Do you ever think it's, do you ever think it's going to replace salespeople or closers or it already is?
Speaker 1
I think that there's a lot of closes that will happen that were order takers.
It's going to replace all order takers for sure.
It's already happened at McDonald's, right?
But if I'm going to buy a home, an RVA, condo, any of those things, if I'm going to buy PR or creation, then I'm going to pay a person to help me with that and.
Speaker 2
Who's leveraging AI?
Who's?
Speaker 1
Leveraging AI.
Speaker 2
Like I'm going.
Speaker 1
To leverage AI to do it.
So we're just going to use it as leverage.
But mankind hates losing some costs.
We're not going to walk away from everything we have and we have a huge gap of problems for the last 20 years of shit that we've built that's not great infrastructure that we could spend the next 10 years fixing that.
Speaker 2
Yeah, like, like the other day I said, you know, my legal fee reduced dramatically because I don't send the contract to my lawyer anymore.
I send it to chat or my AI language model lawyer and then I'll send it to my actual lawyer.
And it takes a fraction for her to go, oh, this is beautiful, right?
And people are like, well, why do you send it to your real lawyer at all?
Well, not only that, but like AI is not going to court with me.
So at the end of the day, dude, I need a real lawyer at the end of the day.
But if my lawyer was smart, she she would she would leverage AI as well, which she does to give her the ability to almost 10X or practice because now.
It it, you know, you use the AI version of my shit and I'll go to court if and when you need to go there.
Speaker 1
And as a company, I beg people not to just fire people.
So something that we did for our for our CFO, right was, hey, we're not going to need a full time, we need ACFO like we need somebody to stand at their their financials every year.
We need somebody to audit those things.
But why don't we help you become a fractional CEOCFO?
Speaker 2
Why don't you need one?
Because your AI does it all.
Speaker 1
Well, we don't need the, the daily stuff is like we used to, right?
I mean, cause a lot of that stuff, the invoices print themselves, they, the, the collections happen, right?
The outbound collection calls happen, the emails get suspended when somebody doesn't pay and they get unsuspended when somebody does, right?
So all of that kind of automatable work is gone.
The full time CFO sitting there that was really there, just stay at my financials with the day of the year.
He was also doing my daily accounting.
Well, don't do my daily accounting, become a fractional CFO and we'll have AI do the daily accounting.
And now you're 8 hours a day is down to, you know, 8 minutes because you just get the report, you look at it, you verify the numbers are there and you know, then you're just, you're checking the math instead of doing the math.
Speaker 2
No brainer.
Shit.
Yeah, folks, you've heard enough.
If you're not smart enough to take action, I don't know what to tell you, but I'd get on it if I were you. primary.net.
That's how you find them.
Or IM under score Ken Cox if you want to reach out and DM him.
Any any other the Clicks and Bricks podcast?
Speaker 1
Quicks podcast, a lot of fun.
Speaker 2
And and his books coming out very, very soon August will be releasing loading identity correct.
Go get it folks.
Until next time, keep it real.
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