Alex Fugusong, founder of Flotion, presents a groundbreaking solution to the global water crisis through subsea desalination. By extracting freshwater from deep ocean water—typically at least 400 meters deep—Flotion harnesses natural high pressure and clean, sunless conditions to produce potable water with 30–50% less energy than conventional desalination. The system avoids harmful pre-treatment and brine discharge, using zero chemicals and relying on reverse osmosis membranes that perform optimally under deep-sea pressure. Each modular unit can serve up to 30,000 people, with scalability reaching 300,000 people via 10 units, occupying only a fraction of the space of traditional plants. The company operates on a water-as-a-service model, securing long-term contracts with municipalities or corporations. Flotion’s success stems from blending expertise in marine engineering, oil and gas, and environmental science, and its technology is best suited for regions facing land scarcity, high energy costs, or environmental fragility—such as the Mediterranean or Caribbean. While early development remains costly, Flotion welcomes partnerships and grants from Rotary clubs to de-risk feasibility studies and community engagement. As the world faces worsening water scarcity and climate impacts, Flotion represents a scalable, sustainable, and environmentally responsible alternative to traditional desalination. The company is actively expanding globally, with strong backing from U.S. investors and water technology leaders, and is positioned as a key player in the future of resilient, ocean-based water infrastructure.
Welcome everybody this is rotary called the Silicon Valley and every week we bring you
the stories of people who are making the world better.
They are doing this locally globally and digitally.
They tell these stories as a way of inspiring you to see possibilities you haven't seen
before.
This is a part of what it means to be in rotary.
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of rotary international all over the world.
One of them is online and asynchronous and uses video to have meetings every single week
which can be found at rotary dot cool in your browser which we think is pretty awesome.
That's us the rotary e-club of Silicon Valley.
If you are interested in learning more about rotary go to rotary dot org and to learn more
about us as I said go to rotary dot cool.
Today's talk is with Alex Fugusong in Norway.
He is one of those people who is bringing such an interesting story to the table about
how to address a very important issue in a completely innovative way.
It's exactly the kind of story that we love to share as part of our video library and
our podcast libraries and we are excited to have him.
Alex, welcome to the rotary e-club of Silicon Valley.
I hand the mic over to you.
Thank you, sir.
It's the pleasure to be part of this great group.
It's my first e-club participation, so I'm glad to be here.
I'm going to share my screen here and show you a couple of things that we're doing here
from Oslo, Norway.
That's where I'm calling from today, and I am the founder and CEO of Floschen.
It's a sub-C desalination company, so we're actually taking deep ocean water and converting
it to potable water in a more competitive way economically but also much more sustainable
for the environment.
Let me take you through the reason why we're doing this.
As most are familiar with, including the people of California, water is not an automatic
resource that we can have available at any time, any place, and we're not just talking
about droughts in the Middle East and Africa.
It's a problem in Europe, North and South America, and Asia.
The last ten years, the groundwater has been really disappearing from our aquifers at
a much faster rate than we have been experiencing previously.
In addition to using water more smart and avoiding leaky pipes, we actually have to turn
to the ocean for freshwater.
You can see a picture from Dubai where you have a desalination plant that takes up almost
half a kilometer of beach area, and unfortunately, as been part of the news picture, they're
pretty sensitive infrastructure parts as well when geopolitics are becoming challenging.
We really need to find other ways of creating freshwater from the oceans, which are also
less energy intensive and less polluting to the oceans.
We do see an increase in storms, hurricanes, algae blooms, and flooding events and waves
and rising water levels in some islands, so all this needs to come together to more resilient
infrastructure around the globe.
Here comes the subsea part.
One of the beautiful things by going to a nature-based solution is in the deep ocean, you
get three main benefits.
You get already pressurized water, and we need high pressure to do the reverse osmosis
on the seabed.
I'll come back to the technology, but you have automatic free high pressure.
Another thing is when you go deep into the ocean, you have much cleaner water because there's
no sunlight down there.
Typical problems that desalination plants have is that half of the plant is really about
pre-tweeting the water, removing algae, bacteria, before you put it onto a membrane.
You don't have that problem in the deep ocean.
The third thing with the deep ocean is that you have predictability, whereas a conventional
desalination plant is really a bespoke project, and there's about 19,000 of them around
the world.
They have to be tailor-made for the site, and you've seen examples in California where
it can take more than 16 years to permit the plant.
You have a huge cost associated with this, and uncertainty.
In the deep ocean it's predictable, so 365 days a year, you have the same conditions
in terms of salinity, temperature, biology, and chemistry of the water.
It makes it really boring if you're a process engineer, but that boring is good for cost
and reliability.
What we're done is we're taking conventional desalination, and we're putting it in the
deep ocean at a minimum of 400-meter depths, or 1200 feet, where we have these conditions
available, and instead of pumping up a lot of sea water and pre-tweeting it, and only
getting 40% fresh water, which was what happens in the conventional plant, and dumping the waste,
the 60%, which is twice a saline back in the ocean, we are really just harvesting fresh
water, leaving the ocean as it is, and using zero chemicals.
Here you can see our first project, which we call it "Flotion 1", which is situated in
western Norway, and you see all the desalination process is really contained in this box here,
which is about 20 by 20 feet footprint, and about 25 feet tall.
Here you have off the shelf, reverse osmosis, membranes, and filters, and you have a subsea
pump, and really what we're doing is just sucking up fresh water to the surface.
Then with the power cable to shore, where we would use access to power, and we provide
the fresh water, which is lighter than sea water, so it naturally also wants to flow back
to shore, we are pumping that back.
So it's really a way to add capacity without using land area, which also is an improvement
on biodiversity on land, in addition to the benefits of not using chemicals and discharging
in a salty brine.
So you're getting multiple biodiversity benefits, you're getting less energy consumption,
we are using about 30% to 50% less energy than a conventional desalination plant, and we're
solving water in a more economical way, because this water is actually cheaper to produce,
so we're not depending on subsidies or grants to make this economical.
Here you see a plant that can provide water up to 300,000 people in increments of 5,000 cubic
meter per day per plant.
Lots of data, lots of information, but so really what we're doing is trying to replace that
big plant in Dubai that I showed you with something which is more or less just a landfall,
and we can connect to an existing municipality or we deliver water to a corporate user.
And our business model is as a service, so we would provide a water purchase agreement
much like a renewable company would sell power as a service, we would sell water as a service
under 20 year contracts typically.
Here we see a little bit of an exciting, Norway is not really famous for being as good
with marketing as people in the US, but we've managed to kind of be compared by ambassador
to Egypt by the other Nordic, so we have the Fiskush brand, by the Finnish ambassador,
we have the Swedish ambassador with Volvo and we have the Danish with the Lego, but our Norwegian
ambassador is really promoting us as the Norwegian brand to follow, so that's pretty cool to
be in that group.
We won an award last year with Time Magazine and we've been lucky to get some coverage in
Forbes and other places.
So for an Norwegian company it's kind of where we die is that we don't tell anybody what
we're doing and some of the cool facts about Norway is that we are still the biggest exporter
globally of subsea processing equipment, so we really learned from 40 years of subsea
oil and gas how to do these things, because this is essentially a subsea infrastructure
which needs to be running day and night for years without human intervention.
So this is a little bit of our sort of last few weeks, we had a little fun fact here's
me with my son, we managed to, during the transport we figured out the, we lacked insurance
for a part of the storage overnight, so instead of spending $3,000 on the security guard,
we pitched a tent guarding our subsea pod and had a cool time and saved some money while
we were at it.
But this is really the 1,000 cubic meter per day unit supplying water to 6,000 people,
which we are about to install in six weeks in Norway as the first project with commercial
revenues.
we are looking at really developing around 20%.
projects over the next five to 10 years around the globe.
California is one of the markets we're looking at.
Happy to share that we have more than 30% of our equities
owned by US investors.
Really proud of having Xylem on our cap table.
One of the biggest water tech companies in the world
listed on the New York Stock Exchange,
as well as a venture firm called Burnt Island Ventures,
which is probably the most active venture firm in water globally.
And a few ocean impact investors as well.
So yeah, in our world, the future of water is subsea.
So that's moving from a science project,
because scientists have spoken about this for more than 20 years
that you could use the pressure of the subsea
to disseminate water, but we are the first one to take it
into the commercial world and really solving the issues.
So through the sort of trifecta of solving multiple problems
with one solution, which I think is really key to get projects
organized, executed, and not least finance these days,
because financing infrastructure project is a tough thing.
But we can do it, and happy to answer any questions.
And thank you so much.
Wonderful, Alex.
We are certainly going to have questions.
Let me quickly introduce who we've got in the group.
So we'll go to the gallery review real quick.
I'll have you stop sharing there for just a minute.
And there are two of us from the E-Club of Silicon Valley.
I am in the San Francisco Bay Area in California,
and in Budapest, Hungary is Victoria.
Good to see you as well.
So good international crowd that we have got for ourselves today.
I'm going to start with a question that Victoria asks.
And that question is about just what got this going?
We know what, at what point did you, as the founder of Flotian,
say, oh, I've got a business idea here, for sure.
Like, what was it that set you in motion here?
Well, multiple things coming together, I think.
Not a single thing.
But I've been a passionate ocean person for all my whole lives.
So I-- so-- and Nils Guberdair then sailed across the Atlantic
and so on.
So I think my passion always lay there.
I had-- we had a family business dealing
with very complicated pumping systems in the ocean
for the Norwegian Navy and Subsea oil and gas.
So there were some expertise, which
is pretty hard to get at.
And then we had in a piff in the moment, really, in 2015,
with one of our oil and gas clients,
when they wanted to remove sulfate and salt from the water
to inject into an oil well, to suck more out of an oil--
old oil well, which is a nice idea without using--
so drilling less new oil wells.
Anyway, so we saw that this membrane, the reverse osmosis
membrane, which was actually invented
in California in the late '50s, early '60s,
that it didn't really care and didn't
know that it was under pressure.
So we pressurized it as if it was a 3,000-meter water depth.
And it was behaving exactly the same.
So it kind of clicked on us that if we put the pump not pushing
sea water, which 60% is waste when you're making freshwater,
but sucking the actual product with the pump.
So you're sucking freshwater as opposed to pushing.
That actually works.
So that was a big moment for us.
And then at the moment, we thought
it was way too expensive for drinking water.
Then, over time, when the oil company's kind of paid for the R&D,
we went through multiple cycles of pilots,
because these are expensive hardware projects--
hundreds of millions of nooks.
In the multiple tens of millions of US dollars,
we saw that now that the R&D is paid for,
we could do a pivot, move us away from oil and gas,
and into solving drinking water.
And then you have the explosion of subsea robotics, which
is phenomenal.
And you guys have a great community in San Diego
and other places which are working on this as well.
But we need robotics at 500 meters.
You cannot send people down there.
So the costs start down about 90% over the last 15 years,
which is also sort of putting a turbo on what we're doing.
That's a long answer.
So that's a good one.
So we've got actually a whole series of questions
related to the technology of this and the business side
of it.
I'll start with the technology.
In one of your examples, you've
talked about a system that could provide fresh water
to 300,000 people.
I tell me if I got the math right on this.
But one unit can handle 6,000 people for some period of time.
So if we're talking about 50 units,
are we talking about an area of the--
if that's right.
If we're talking about an area of the seabed
that where we're actually running into some challenges
with regards to protecting the environment down there,
just in terms of the amount of space used for these,
or is that a challenge that you had to overcome?
Or is it something different?
So yeah, so the good thing that you mentioned the number.
So our first unit, first of a kind, which we're installing now
with commercial revenues, is for 6,000 people.
That's one MLD.
So our standard units, which are actually
the identical pumps and the identical system,
is five MLD for 30,000 or 50,000.
And you can scale 10 units.
We'll give you 50 MLD, which is 300,000.
So every MLD is about 5,000, 6,000 people.
And so basically, to get to 300,000,
50 million liters per day, 50,000 cubic meter per day,
it's 10 units of the industrial scale system.
But your problem is, no, your point is still very valid
that we are taking up space on the seabed.
It's sort of like half-- well, at the maximum,
for 300,000 people, we would take up about half a football
field.
So it will still be very modest compared
to one of the traditional plants.
But it is an area.
We need to make sure these boxes can be--
we can move around them with the ROV.
So highly likely, we'll take up less than half a football
field as well.
So it is an element that we need
to cover in the environmental impact assessment
that we need to do in every project.
How do you plan for maintenance of the units
once they are on the seabed?
Yeah.
So some features-- obviously, at the base of this,
it's subsea design philosophy.
So we have redundancy at many different levels,
at the component system level, et cetera.
So we want to extend that period.
And we have techniques to do that based on the last 40 years.
But when we do maintenance, we have two levels.
Basically, we have some self-cleaning features
of the unit down there.
And we have some clever ways of doing it
with or without intervention.
Then, at some point, we're pulling the whole unit.
So the main part of the-- if we were replacing something
or doing deep cleaning of something,
we are pulling the unit to shore.
So we would have a barge come out,
because this is near shore within about six, seven miles
from shore, maximum, usually quite a bit closer.
And then we'd pull the unit up with a barge.
We'd put another one down.
We connected with the subsea robotics, ROV.
And so while you're pulling it, you actually
have the other systems making up for the lost production.
So you can have 100% uptime while you're doing all this.
There's essentially swapping a system.
And then the barge will go in and you'll do the cleaning
conventional onshore.
And depending on the situation, every 18 to 36 months,
you're going to do an operation like that.
So there's some ocean chemistry that I think you were describing
in the presentation, but just to confirm.
Salination changes by depth, is that right?
It does.
And it does a little bit differently by what ocean you're in.
But you do have--
in some areas of the world, where it's really hot,
you have operations.
You have high salinity on the surface.
And then it goes to lower salinity.
And then it goes higher again when you come to the bottom.
But with minor changes, actually.
And then in other parts of the world, where you have river runoff
and so on, you have lower salinity on the top.
And you do have a simple gradient to higher salinity
on the bottom.
So it does depend a little bit also on the currents.
But generally, it's extremely slow moving systems
based on density that sort of characterizes the movement
of water on the deep sea, as opposed
to wind and ocean waves and so on on the surface, which
are more violent and rapid.
It sounds like choosing your spots for where
the units will go is a really important component
for making this a profitable, profitable effort.
So when, how do you, how do you think about those pieces?
if a company in Bahrain or something like this says, hey, we need fresh water for these
things that we're doing, as opposed to a company in Brazil or something, what kinds of things
become part of the conversation so that the customer really has a good ability to say,
this makes a lot more sense than a traditional desalination plan or whatever it might be.
Excellent. So we are, yeah, we're really moving ahead on those terms and we love the book
crossing the chasm. So we're thinking about clients from a perspective of beach heads. So
there's some regions that have characteristics where we are more sought after, like where
energy is expensive, where we can produce energy and where ecosystems are sensitive and land is
scarce or opportunity cost of land is high. Those are the regions. So Caribbean, Mediterranean,
Red Sea would be three important beach heads for us. So you are coming from a lot of different
points of expertise to look at this as a possibility. You know, you've had this business that you've
been part of for years in terms of the oil and gas, right? You've got a VC background. You're a
marine biologist. Are there particular lines of thinking that you have about opportunities that
come from combining interests? I say this from the perspective of an educator, you know, I'm always
trying to tell kids like, hey, take, take interest in two things and be the person who can handle
both of those things and their interaction. Is that a part of the pitch that you're making for
how Flushin works? I think it's a huge part and truth be told, I've never got the proper marine
biology degree, but I did a lot of the graduate courses. I love to hang out in that department
for years and years in Vancouver when I was at UBC. But yeah, but so having the ability to think
outside the silos or combine silos and I think it's enormously important. You know,
this is a very multidisciplinary system of not just business and project development work
and the marine environment, the hydraulics, electrics, high voltage, low voltage, industrial
internet of things, you know, it's all coming together in the system. So having the ability to think
creatively and outside the box is kind of a part of the daily work and also having the ability to
I think keep retain people. It's, it's, you know, we cannot have people moving away or coming
in on a, kind of on a, by annual basis. So having people that have worked here for like eight,
10, 12 years is enormously important for the type of infrastructure that we're building. But
yeah, some of our best people are definitely polymaths and able to cross over different disciplines.
So we value that characteristics for sure. Nice. So last question before we finish up the recording.
So rotary international 36,000 clubs, any club can, can set in motion a proposal for a global grant.
Right. And these, these, you know, can, can really address some, some significant issues that are
a community might, might face in terms of this challenge is I can imagine any number of places that
are probably in the zone of what, where it makes sense for, for your work. Is, is there a scale of
this that could be something that, that a, a club with the backing of other clubs could spearhead.
So hey, we, we are connected to this community. We know that for them to be doing this good work,
they're doing they need a better source of fresh water. Is that, is that kind of within range or,
is the initial cost of a project through floation, something that really only a, a large corporate
or municipality customer can handle? Well, this is great. I mean, for us, one of the real bottlenecks
to actually getting projects done is the early project development work. And, and in order to,
to, to go in and de-risk a project, so do the feasibility study, look at the bathroometry of the
subsea and, you know, engaging with authorities and really creating the business case. You know,
that, that has a cost because we're under the sea level. So, so having someone as a co-sponsor or
a grant to go in and develop that project in the early phase, is will be enormously important. And
quite often we need to, our priorities are governed by those first, you know, can be $20,000 or
$100,000. That's really meaningful amount to really get going and, and, and, and calculate the
economics and then the impact of the project. So, so that would be enormously valuable for us to have
partners or friends who want to help us in that regard. And we, we'll do the early desktop stuff,
you know, for free. And then really engaging with the local community to, to, to de-risk the project
early is we need help for that. Nice. I will, I will happily take this to the, the environmental
working group that is a part of our district, one of many districts around the world, just to see,
see what we can learn. I will, I will wind things down and then hand it back to you for the final
word. For all of you who have taken your time to watch this recording or to listen to the podcast
version, we, we love that we have these stories out there in so many different ways for people to
interact with it. As far as I know, there's only one rotary club in the world that you can attend each
week by, by listening to it as a podcast on your commute. Just saying that kind of flexibility is
something that we think is important for people who have a heart for service, but who are insanely
busy. So, if you're interested, as I mentioned earlier, rotary dot cool will get you to our site.
For those of you who are thinking yourself, man, I have to mention this, this exciting stuff to,
to a friend, you probably want like the, the, the key item. And as always, we like to do what we're
going to do is we're going to hand it back to our speaker for the final word so you'll have that,
that, that main idea to share. Alex, what would you like people to have like front and center in
mind as they finish the video or podcast? Like you to know and that, you know, sub-seed desalination
is real. It's not a science project. This is absolutely coming. And, you know, I really urge you to
check us out at www.flotion.green. So, slocan.green. And I'm happy to engage with with any one of you.
So, thanks for the opportunity to speak here. Perfect. Alex, thank you, everyone. Thank you.
We will see you next week.
Podcast Summary
Key Points:
Alex Fugusong, founder and CEO of Flotion, is pioneering subsea desalination to provide sustainable, low-energy freshwater from deep ocean water.
The technology leverages deep ocean conditions—high pressure, clean water, and stable salinity—to reduce energy use by 30–50% and eliminate chemical pre-treatment and brine discharge.
Flotion’s systems are compact, scalable, and designed for minimal seabed footprint, with each unit capable of supplying up to 300,000 people via 10 modular units.
The business model operates as a water-as-a-service, offering long-term 20-year contracts, with commercial projects already underway in Norway.
The company combines expertise from marine engineering, oil and gas, and environmental science, using a multidisciplinary approach to solve complex infrastructure challenges.
Flotion is advancing in markets like the Caribbean, Mediterranean, and Red Sea, where land scarcity, high energy costs, and environmental sensitivity make the solution particularly viable.
Early project development and environmental impact assessments are critical, and Rotary clubs could help de-risk these phases through funding or partnership.
Flotion is the first commercial entity to successfully transition deep-sea desalination from a science concept into a scalable, economically viable solution.
Summary:
Alex Fugusong, founder of Flotion, presents a groundbreaking solution to the global water crisis through subsea desalination. By extracting freshwater from deep ocean water—typically at least 400 meters deep—Flotion harnesses natural high pressure and clean, sunless conditions to produce potable water with 30–50% less energy than conventional desalination. The system avoids harmful pre-treatment and brine discharge, using zero chemicals and relying on reverse osmosis membranes that perform optimally under deep-sea pressure.
Each modular unit can serve up to 30,000 people, with scalability reaching 300,000 people via 10 units, occupying only a fraction of the space of traditional plants. The company operates on a water-as-a-service model, securing long-term contracts with municipalities or corporations. Flotion’s success stems from blending expertise in marine engineering, oil and gas, and environmental science, and its technology is best suited for regions facing land scarcity, high energy costs, or environmental fragility—such as the Mediterranean or Caribbean.
While early development remains costly, Flotion welcomes partnerships and grants from Rotary clubs to de-risk feasibility studies and community engagement. As the world faces worsening water scarcity and climate impacts, Flotion represents a scalable, sustainable, and environmentally responsible alternative to traditional desalination. S.
investors and water technology leaders, and is positioned as a key player in the future of resilient, ocean-based water infrastructure.
FAQs
Flotion is a subsea desalination company that extracts fresh water from deep ocean water using reverse osmosis. It does so sustainably by operating at depths of 400 meters or more, where water is naturally pressurized and cleaner, reducing energy use and eliminating chemical treatments and salt brine discharge.
Flotion uses deep ocean water that is naturally pressurized and cleaner, avoiding pre-treatment steps. It consumes 30% to 50% less energy, produces no chemical waste, and returns only fresh water to the ocean, minimizing environmental impact and pollution.
Flotion’s first commercial project supplies fresh water to 6,000 people in western Norway. A larger scale unit can serve up to 300,000 people per day, with a footprint of less than half a football field, offering a compact and eco-friendly alternative to land-based desalination plants.
Units are designed with redundancy and self-cleaning features. Maintenance involves periodic retrieval to shore using a barge, with operations planned every 18 to 36 months. During these periods, other units maintain continuous water production to ensure 100% uptime.
Flotion targets regions with high land cost, energy expenses, or sensitive ecosystems—such as the Caribbean, Mediterranean, and Red Sea—where traditional desalination is expensive, environmentally damaging, or land-intensive.
Yes. Flotion’s system produces water at a lower cost than conventional plants, relying on economies of scale and reduced energy use. It operates on long-term water-as-a-service contracts, funded by private investors and corporate clients.
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